A technology firm, NovaTech, was facing increased competition in the market from rival companies. To stay ahead, they used Business Information Reports to gather intelligence on their competitors, including:

- Financial performance, including revenue and profitability.
- Product offerings, pricing, and market share.
- Key personnel and management team profiles.

NovaTech used this information to:

- Develop a competitive strategy and market positioning.
- Identify opportunities to innovate and differentiate their products.
- Monitor competitors' moves and adjust their strategy accordingly.