MIRA INFORM REPORT

 

 

Report Date :

28th June, 2006.

 

IDENTIFICATION DETAILS

 

Name :

P. A. TIME INDUSTRIES

 

 

Registered Office :

Unit II, Kasuli Road, Dharampur – 173209, Solan, Himachal Pradesh, India

 

 

Country:

India

 

 

Financials as on:

31.03.2006

 

 

Date of Incorporation :

1993

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

PTLP11515A

 

 

Legal Form :

Partnership Concern with an Unlimited Liability of the partners

 

 

Line of Business :

Manufacturing of Quartz and Watch Components

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 17500

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Slow but Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well established and reputed concern having mediocre track. Partners are resourceful, qualified and experienced businessmen. Their trade relations are fair. General financial position is satisfactory. Payments are as slow by average 30 days.

 

However, the concern can be considered normal for business dealings at usual trade terms and conditions.

 

LOCATIONS

 

Registered Office :

Unit II, Kasuli Road, Dharampur – 173209, Solan, Himachal Pradesh, India

Tel. No.:

91 - 1792 – 264033/ 264177/ 264752/ 264753

Fax No.:

91 - 1792 – 264362

E-Mail :

patimedm@glide.net.in  / mpurewal@sify.com 

Website :

http://www.maximawatches.com

Area :

Owned  

 

 

Factory 1 :

Kasuli Road, Dharampur – 173209, Solan, Himachal Pradesh

Tel. No.:

91 - 1792 – 264033 / 264177 / 264752 / 264753

Fax No.:

91 - 1792 - 264362

Email:

patimes@sify.com
patimedm@glide.net.in

Area :

4000 sq.ft

 

 

Central Marketing Office:

H-22, Jangpur Extension, New Delhi – 110 014

Tel. No.:

91 – 11 – 24316537 / 24316538 / 24316539

Fax No.:

91 – 11 - 24316540

E-Mail :

patimedl@del3.vsnl.net.in

manoj_quartz@touchtelindia.net

 

PARTNERS

 

Name :

Mr. H S Purewal

Designation :

Partner

 

 

Name :

Mr. Manjot Singh Purewal

Designation :

Partner

 

 

KEY EXECUTIVES

 

Name

Mr.H S Purewal

Designation

Partner

Age

40 Years

Qualification

Electrical Engineer

 

BUSINESS DETAILS

 

Line of Business :

Manufacturing of Quartz and Watch Components.

 

GENERAL INFORMATION

 

No. of Employees :

Total 160 : 150 persons in factory and 10 persons in office

 

 

Bankers :

State Bank of Patiala, Dharampur, Himachal Pradesh

 

 

Facilities :

The concern is reported to enjoy substantial facilities from it’s Bank

 

 

 

Banking Relations :

Satisfactory

 

 

Group Companies :

Ø       P. A. Pinions

Ø       Purewal and Associates Limited

Ø       P. A. Precision Components

Ø       P. A. Button Cells

Ø       P. A. Watch Components Private Limited

Ø       P. A. Magnets

 

 

Memberships :

Ø            Industries Association, Himachal Pradesh.

Ø            Director of Industries, Simla

 

CAPITAL STRUCTURE

 

Capital Investment :

 

Owned :

4.400 millions

Borrowed :

--

Total :

4.400 millions

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

Particulars

 

31.03.2006

31.03.2005

31.03.2004

 

 

 

 

Sales Turnover

350.000

340.00

300.000

 

LOCAL AGENCY FURTHER INFORMATION

 

 

The production capacity of the concern is worth Rs. 0.3 to 0.4 millions material per day.

 

Subject imports machinery from Hong Kong and China against L/C & CAD terms.

 

The concern is in trade terms with:

 

Ø            Khanna Watches Private Limited

Ø            Tanmax, Hongkong

 

PA Group comprises of:

 

1.       P A Time Industries – Maxima Watches

2.       P A Pinions

3.       Purewal and Associates Limited

4.       P A Precision Components

5.       P A Button Cells

6.       A Watch Components Private Limited

7.       P A Magnets

 

Its Partners :

 

The spiraling success of Maxima has further gained momentum with its partners Mr H.S. Purewal, who is an Electronic Engineer and MBA from Houston University, U.S.A. and Mr. M.S. Purewal, who is MBA from New York University, U.S.A. , bringing in new ideas and modern marketing methods.

 

Its commitment to quality has got the coveted ISO 9002 certification for P A Time Industries

 

Its Plant

 

Maxima Watches are manufactured at Dharamapur in Solan District of Himachal Pradesh.

 

Its Distribution

 

Maxima is a product of the masses and it has always been its endeavor that its product reaches the nooks and concern of the country. Today it has 56 distributors, covering all parts of the country and it has 5000 loyal retailers across the country.

 

Exclusive Outlets

 

It has opened its First Company exclusive outlets in Chandigarh. It is the first of a chain of outlets that it plans in the coming month.

 

After Sales Services

 

In order to ensure that its consumers get the best of after sales service, it has opened a series of services centres at all distributor outlets in the country. It has also opened its Company Service Centre at Delhi and Franchise service centre at Mumbai.

 

Group Turnover : 800.000 millions

Group Manpower : 800

 

PUREWAL AND ASSOCIATES LIMITED

 

Board of Directors

Designation

Mr. G. S. Purewal

Chairman

Mr. M. S. Purewal

Managing Director

Mr. S. D.  Varma

Director

Mr. Surinder Kaur (Mrs.)

Director

Mr. Dewan Gobind Sahaj

Director

Mr. H. S. Purewal

Director

 


 

ABRIDGED BALANCE SHEET

SOURCES OF FUNDS

 

 

31.03.2002

31.03.2001

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

 

19.616

19.616

3] Reserves & Surplus

 

14.842

14.969

4] (Accumulated Losses)

 

--

(3.198)

NETWORTH

 

34.458

31.387

LOAN FUNDS

 

 

 

1] Secured Loans

 

0.523

0.00

2] Unsecured Loans

 

0.403

0.525

TOTAL BORROWING

 

0.926

0.525

DEFERRED TAX LIABILITIES

 

 

 

 

 

 

 

TOTAL

 

35.384

31.912

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

 

27.182

25.903

Capital work-in-progress

 

 

 

 

 

 

 

INVESTMENT

 

0.005

0.005

DEFERREX TAX ASSETS

 

 

 

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 
Inventories
 

 

 

 
Sundry Debtors
 

 

 

 
Cash & Bank Balances
 

38.246

30.117

 
Other Current Assets
 

 

 

 
Loans & Advances
 

 

 

Total Current Assets
 

38.246

30.117

Less : CURRENT LIABILITIES & PROVISIONS
 

 

 

 
Current Liabilities and
 

30.048

24.113

Total Current Liabilities
 

30.048

24.113

Net Current Assets
 

8.197

6.004

 

 

 

 

MISCELLANEOUS EXPENSES

 

--

--

 

 

 

 

TOTAL

 

35.384

31.912

 

PROFIT & LOSS ACCOUNT

PARTICULARS

 

 

31.03.2002

31.03.2001

Sales Turnover [including other income]

 

100.063

131.337

 

 

 

 

Profit/(Loss) Before Tax

 

3.316

33.715

Provision for Taxation

 

1.570

8.672

Profit/(Loss) After Tax

 

1.746

25.043

 

 

 

 

Total Expenditure

 

97.623

96.747

 

KEY RATIOS

PARTICULARS

 

 

 

31.03.2002

31.03.2001

PAT / Total Income
(%)
 

1.744

19.067

 
 
 

 

 

Net Profit Margin

(PBT/Sales)

(%)

 

3.313

25.670

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

 

5.067

60.178

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

 

0.096

1.074

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

 

0.898

0.784

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

 

1.272

1.248

 

 

AS PER WEBSITE:

 

Their Chairman

Mr GS Purewal, Chairman PA Group of Industries with his "Never Say Die" spirit overcame repeated problems and difficulties, over the years, to establish one of the foremost brands in the Indian watch industry. Today, his vision is respected not only by the Indian watch manufacturers but also by international players. He is known as an idealistic individual and not as a shrewd businessman, he has earned tremendous respect for himself, through his straightforward dealings, honesty and fairness.

Born in Pakistan, he arrived in India in 1948. He moved to Mumbai and worked as a sales agent selling watch spares. He then moved to Hyderabad in 1950 were he started making watch spares. He was awarded by the director of industries and was awarded for further training abroad. He moved to England in 1956 where he worked in different factories learning the minor details of the industry.

In 1962, he returned with imported machines and set up P.A. Pinions, which today holds the distinction of being the largest manufacturer of spares in India. In 1977, he established Purewal & Associates that is today engaged in manufacturing watch movements that are sold in India and exported to Hong Kong and China.

In the early 1990, he set up P.A. Time Industries to manufacture electronic watch components and quartz wristwatches.

 

Birth of Maxima:

 

Maxima was born in 1996 out of the vision to serve the economically weak segments of their society. Until then, the vast majority of people had the option of buying either an expensive wristwatch at above Rs 500 or be fleeced by the smuggled or duplicate watches selling at throwaway prices but with no assurances of quality or service. Maxima was the result of a vision to serve this vast majority through a product that was accurate, reliable, guaranteed for quality, backed by after sales service, a national brand but more importantly honestly priced at Rs 350. The success of their single point communication of "India's first guaranteed waterproof watch at Rs 350" has created history of sorts in establishing high brand awareness and recall amongst their target audience.

Mr GS Purewal has twice been awarded the "Trade Post Man of the Year" in 1986 and 1997. In fact, he is recognized as the person who pioneered the quartz movement in India.


 

Their Partners:

 

The spiraling success of Maxima has further gained momentum with their partners Mr HS Purewal, who is an Electronic Engineer and MBA from Houston University, USA and Mr MS Purewal, who is an MBA from New York University, USA, bringing in new ideas and modern marketing methods.

 

 ISO 9001-2000:

 

Their commitment to quality has got us the coveted ISO 9001-2000 certification for PA Time Industries.

 

Their Products:

 

Maxima had about 250 models in 1998/99 and today they are touching 1000 models in plastic and metal.

 

 

Aqua Collection:

 

They have the Aqua collection for consumers who seek reliability and affordability. The Aqua collection today has over 350 models with another 100 in the pipeline for the current year.

 

 Gold Collection:

 

They offer the Gold collection for formal occasions for consumers who look for international designs at affordable prices. Their Gold collection has over 500 models in both Gents and Ladies models.

  

Scuba Collection:

 

They offer the Scuba aimed at the sporty trends amongst the youth. These watches are not only of international style and quality but they are priced keeping in mind the Indian youths pocket money. Scuba today has over 50 models to offer. They have also introduced their first chronograph.

  

Their Plant:

 

Maxima watches are manufactured at Dharampur in Solan district of Himachal Pradesh. Not only, do they use state of the art technology in manufacturing of their watches, but to maintain high standards of quality, every single watch is tested, before it is ready for dispatch. They use state of the art computer aided design packages, which enhances their capability of making products of international designs available in the fastest time.

 

 

The Changing Face of Maxima:

 

Maxima began with the most memorable commercial of the watch falling in the pool. They followed later, with the commercial that could not have reinforced any better the strength of their watches, with an elephant stamping on the watch. They introduced the Gold commercial to declare the entry of Maxima into metal dress watches. They also went on air with the slick Scuba collection commercial, catching the eye of the youngsters.

Today, Maxima communicates of an organization that stands tall in its claim for addressing all needs of the Indian consumers and offering an enviable range at prices that are pleasantly surprising, given the international styling. The new commercial with Malaika Arora and Cyrus Barocha carries this element of "Life main what a surprise - (With) Maxima".

 

Their Distribution:

 

Maxima is a product of the masses and it has always been their endeavor to ensure that their product reaches the nooks and corners of the country. They today have a strong support of 56 distributors, covering all parts of the country and they are proud to say that they have over 5000 loyal retailers across the country.

  

Exclusive Outlets:

 

They have opened their First Company exclusive outlet in Chandigarh. It is the first of a chain of outlets that they plan in the coming months. The brand Maxima is today represented on all Time Zones across the country.

  

After Sales Services:

 

In order to ensure that their consumers get the best of after sales service, they have opened a series of service centers at all distributor outlets in the country. They have also opened their Company service center at Delhi and franchise service center at Mubai.

 

 

Makers of Maxima plan new brand

Their Bureau

NEW DELHI: P.A Time Industries, manufacturers of the Maxima brand of watches are set to roll out a new brand of watches. According to the company, it has completed the product development for the new brand to be launched in January. Targeted at the youth, the brand promises to be fashionable, trendy and affordable.

 

 

 


CMT REPORT [Corruption, Money laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.46.36

UK Pound

1

Rs.84.49

Euro

1

Rs.58.38

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

46

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)                  Ownership background (20%)                         Payment record (10%)

Credit history (10%)                            Market trend (10%)                                             Operational size (10%)

 


 

RATING

STATUS

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

Credit not recommended

 

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions