MIRA INFORM REPORT

 

 

Report Date :

28.11.2006

 

IDENTIFICATION DETAILS

 

Name :

KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION

LIMITED

 

 

Registered Office :

Amul Dairy Complex, Anand – 388 001, Gujarat

 

 

Country :

India

 

 

Financials (as on) :

31.03.2004

 

 

Date of Incorporation :

1946

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

BRDK00963E

 

 

PAN No.:

[Permanent Account No.]

AAACK9062D

 

 

Legal Form :

Subject is a Co-operative Society registered under Co-operative Societies Act.

 

 

Line of Business :

Manufacturer, trader, exporter and distributor of ‘Amul’ brand milk and milk products such as Milk, Milk Powder, Butter Milk, Cheese, Curd, Butter, Ghee, Amul Lite, Nutramal, Chocolate, Pizza etc. Animal Feeds – ‘Amul Dan’.

 

RATING & COMMENTS

 

MIRA’s Rating :

A

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Maximum Credit Limit :

USD 3250000

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a world-renowned successful venture in Co-operative sector. Amul brand effectively compete MNC brands.

 

It can be regarded as a promising business partner with a large credit line. 

 

LOCATIONS

 

Registered Office/ Factory :

Amul Dairy Mogar Complex, National Highway No. 3, Village Mogar, Anand – 388 001, Gujarat

Tel. No.:

91-2692-256124/256224/251423

Mobile No.:

91-9824061905 (Mr. Rahul Kumar – Managing Director)

Fax No.:

91-2692-240225

E-Mail :

amulkai@guj.nic.in

Website :

http://www.amul.com

Location :

Owned

 

DIRECTORS

 

Name :

Mr. Ramsinh P. Parmar

Designation :

Chairman

 

 

Name :

Mr. Gordhan A. Patel

Designation :

Vice Chairman

 

 

Name :

Mr. Shivabhai M. Parmar

Designation :

Director

 

 

Name :

Mr. Maganbhai G. Zala

Designation :

Director

 

 

Name :

Mr. Navinbhai R. Patel

Designation :

Director

 

 

Name :

Mr. Pravinbhai M. Patel

Designation :

Director

 

 

Name :

Mr. Pravinsinh F. Solanki

Designation :

Director

 

 

Name :

Mr. Bhaijibhai A. Zalal

Designation :

Director

 

 

Name :

Mr. Raijibhai D. Patel

Designation :

Director

 

 

Name :

Ms. Madhuben D. Parmar

Designation :

Director

 

 

Name :

Ms. Saryuben B. Patel

Designation :

Director

 

 

Name :

Mr. Ranjitbhai K. Patel

Designation :

Director

 

 

Name :

Mr. C. B. Kotecha

Designation :

Director

 

 

Name :

Mr. B. M. Vyas

Designation :

Director

 

 

Name :

Mr. Rahul Kumar

Designation :

Director

 

MAJOR SHAREHOLDERS

 

Kaira District Cooperative Milk Producers’ Union Limited; Anand has 1059 member societies. Total members of the societies are 598707 as on 31.03.2004.

 

BUSINESS DETAILS

 

Line of Business :

Manufacturer, trader, exporter and distributor of ‘Amul’ brand milk and milk products such as Milk, Milk Powder, Butter Milk, Cheese, Curd, Butter, Ghee, Amul Lite, Nutramal, Chocolate, Pizza etc. Animal Feeds – ‘Amul Dan’.

 

 

Exports to :

Nepal, Abu Dhabi, Singapore, Kuwait and U.S.A. [12 MTs of Ghee, 37 MTs of Cheese, 197 MTs. Of Butter, 7 MTs. Of Amul Spray, 0.23 MTs. Of Amul Lite]

 

 

Terms :

 

Selling :

Cash or Credit

 

 

Purchasing :

Cash

 

PRODUCTION STATUS

 

Particulars

Unit

Actual Production

Milk Procurement – Cow Milk and Buffalo

million Kg.

253.900

Milk Powder

MTs

445

Amul Spray Powder

MTs

9,042

Amulya Powder Milk

MTs

1,248

Skimmed Milk Powder

MTs

4,815

Instant Milk Powder

MTs

964

Butter

MTs

9,298

Cheese

MTs

3,221

Ghee

MTs

1,174

Chocolate

MTs

1,077

Nutramul

MTs

2,693

Coco Powder

MTs

130

Amul Life Butter

MTs

92

 

GENERAL INFORMATION

 

Customers :

Wholesalers, Retailers, End Users and Others

 

 

No. of Employees :

1000

 

 

Bankers :

State Bank of India, Anand Branch

Credit Limit: Overdraft against Fixed Deposit

 

UTI Bank Liimited, Anand Branch

Credit Limit: Overdraft against Fixed Deposit

 

Bank of Baroda, Anand Branch

Credit Limit: Overdraft against Fixed Deposit

 

Corporation Bank, Anand Branch

Credit Limit: Overdraft against Fixed Deposit

 

 

 

Banking Relations :

Satisfactory

 

 

Auditors :

Special Auditor (Milk)

Chartered Accountants,

Milk Audit Office, Anand

 

 

Associates :

Gujarat State Co-operative Milk Marketing Federation Limited

Amul Dairy, Anand – 388001

Line of Business: Marketing of Milk and Milk Products.

 

CAPITAL STRUCTURE

 

Authorised Capital :

No. of Shares

Type

Value

Amount

2000000

Equity Shares

Rs. 10/- each

Rs. 200.000 millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

1213040

Equity Shares

Rs. 10/- each

Rs. 121.304 millions

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

 

31.03.2004

31.03.2003

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

 

121.304

103.418

2] Share Application Money

 

0.000

0.000

3] Reserves & Surplus

 

723.443

726.049

4] (Accumulated Losses)

 

0.000

0.000

NETWORTH

 

844.747

829.467

LOAN FUNDS

 

 

 

1] Secured Loans

 

715.000

858.000

2] Unsecured Loans

 

118.768

460.637

TOTAL BORROWING

 

833.768

1318.637

DEFERRED TAX LIABILITIES

 

0.000

0.000

 

 

 

 

TOTAL

 

1678.515

2148.104

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

 

958.825

1049.960

Capital work-in-progress

 

0.032

0.000

 

 

 

 

INVESTMENT

 

63.131

99.299

DEFERREX TAX ASSETS

 

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

 

458.881

745.232

 

Sundry Debtors

 

508.706

767.967

 

Cash & Bank Balances

 

570.804

196.730

 

Other Current Assets

 

27.900

33.458

 

Loans & Advances

 

44.329

31.009

Total Current Assets

 

1610.620

1774.396

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Current Liabilities

 

446.601

357.407

 

Provisions

 

507.492

418.144

Total Current Liabilities

 

954.093

775.551

Net Current Assets

 

656.527

998.845

 

 

 

 

MISCELLANEOUS EXPENSES

 

0.000

0.000

 

 

 

 

TOTAL

 

1678.515

2148.104

 

 


PROFIT & LOSS ACCOUNT

 

PARTICULARS

 

 

31.03.2004

31.03.2003

Sales Turnover [including other income]

 

5459.458

4933.486

 

 

 

 

Profit/(Loss) Before Tax

 

25.246

19.621

Provision for Taxation

 

0.000

0.000

Profit/(Loss) After Tax

 

25.246

19.621

 

 

 

 

Total Expenditure

 

5434.212

4913.865

 

KEY RATIOS

 

PARTICULARS

 

 

 

31.03.2004

31.03.2003

PAT / Total Income

(%)

 

0.46

0.39

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

 

0.46

0.39

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

 

0.98

0.69

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

 

0.02

0.02

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

 

2.11

2.52

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

 

1.68

2.28

 

LOCAL AGENCY FURTHER INFORMATION

 

History :

 

The story of AMUL which inspired the 'Operation Flood' and heralded the White Revolution in this land. It began with two village co-operatives and 250 litres of milk per day -- anything but a trickle compared to the flood it has become today. Today AMUL collects, processes and distributes over 0.900 million litres of milk per day during the peak on behalf of 962 village co-operatives owned by 0.542 million farmer members. Further, AMUL has become the sign and symbol of the aspirations of millions of farmers, and the pattern of liberation and self-reliance for every farmer.

 

Over four decades ago, the life of a farmer in Kheda District was very much like that of his counterpart anywhere else in India. His income was derived almost entirely from seasonal crops. The income from milch buffaloes was  not dependable. The milk marketing system was controlled by private traders and middlemen. As milk is perishable, farmers were compelled to sell milk for whatever they were offered.

 

Often, they had to sell cream and ghee at throwaway prices. In this situation, the one who gained was the private trader. Gradually, the realization dawned on the farmers that the exploitation by the trader could be checked only if they marketed their milk through their own organization. This realization is what led to the establishment of the Kheda District Co-operative Milk Producers' Union Limited (popularly known as AMUL) which was formally registered on December 14, 1946.

 

The Kheda Union began pasteurizing milk for the Bombay Milk Scheme in June 1948. An assured market proved a great incentive to the milk producers of the district. By the end of 1948, more than 400 farmers joined in more village societies, and the quantity of milk handled by the Union increased from 250 to 5000 liters a day. In the early years, AMUL had to face a number of problems. The response to these provided stimulus for further growth. For example, as the movement spread in the district, it was found that the Bombay Milk Scheme could not absorb the extra milk collected by the Kheda Union in winter, when the production on an average was 2.5 times more than in the summer. Thus, even by 1953, the farmer-members had no assured market for the extra milk produced in winter. They were again forced to sell a large surplus at low rates to the middlemen.

 

The remedy was to set up a plant to process milk into products like butter and milk powder. A Rs. 5 million plant to manufacture milk powder and butter was completed in 1955. In 1958, the factory was expanded to manufacture sweetened condensed milk. Two years later, a new wing was added for the manufacture of 2500 tons of roller-dried baby food and 600 tons of cheese per year, the former based on a formula developed with the assistance of Central Food Technological Research Institute (CFTRI), Mysore.

 

It was the first time anywhere in the world that cheese or baby food was made from buffalo milk on a large, commercial scale. Another milestone was the completion of a project to manufacture balanced cattle feed. The plant was donated by OXFAM under the Freedom From Hunger Campaign of the FAO. To meet the requirement of milk powder for the Defence, the Kheda Union was asked by the Government of India in 1963 to set-up additional milk drying capacity.

 

A new dairy capable of producing 40 tons of milk powder and 20 tons of butter a day was speedily completed. It was declared open in 1965. The Mogar Complex where high protein weaning food, chocolate and malted food are being made was another initiative by AMUL to ensure that while it fulfilled the social responsibility to meet the demand for liquid milk, its members were not deprived of the benefits to be had from the sale of high value-added products. The Mogar complex also started manufacturing Amullite a substitute for butter in 1994. Amul has also set up a new Dairy Plant to handle 0.650 million liters per day with facilities to produce 60 tonnes of powder and 70 tonnes of butter in a highly automated plant. It has recently set up a 20 MT Cheese plant at Khatraj near Memdabad.

 

Impressive though its growth, the unique feature of the AMUL sagas did not lie in the extensive use of modern technology, nor the range of its products, nor even the rapid inroads it made into the market for dairy products. The essence of the AMUL story lies in the breakthrough it achieved in modernizing the subsistence economy of a sector by organizing the rural producers in the area.

 

True, traditionally dairying was a subsidiary occupation of the farmers of Kheda. However, the contribution to the farmer's income was not as prominent as his attachment to dairying as a tradition handed down from one generation to the next. Low milk yield of animals maintained on the by-products of the farm, together with lack of facilities to market even the little produced, turned the decision to invest in scientific practice of animal husbandry and nutrition, decidedly irrational; the return on the investment as well as the prospects of being able to market the product looked very bleak indeed.

 

Since its inception, the Kheda Union also believed that the responsibility to collect the marketable surplus of milk should be coupled with the provision of making the production enhancement inputs reach the members. The Kheda Union has thus a full-fledged machinery to provide animal health care and breeding facilities. As early as late fifties, the Union started making high quality buffalo semen and the artificial insemination service available to the rural animal population through the village society workers. The Union started its mobile veterinary services to render animal health care at the door steps of the farmers. Probably for the first time in the country, the veterinary first aid service was made available in the villages through trained village-society workers.

 

The Union's 16 mobile veterinary dispensaries have fully qualified staff. All the villages are visited bi-monthly on a pre-determined day, to provide animal health care. A 24-hour Emergency Service is also available at a fee (Rs. 35 for members and Rs. 100 for non-members). All the mobile veterinary vans are equipped with Radio Telephones.

 

The Union runs a semen production centre where it maintains high pedigreed Surti buffalo bulls, Holstein Fresian bulls, Jersey bulls and 50 per cent cross-bred bulls to cater to the need of semen for artificial breeding of buffaloes and cows belonging to the farmer members of the district. Artificial insemination service has become very popular and effective because it regulates the frequency of calving in cows and buffaloes and thus reduces their dry period. A balanced feed concentrate is manufactured in the Union's Cattle Feed Plant and sold to the members through the societies at cost price.

 

The system succeeded mainly because it provides an assured market at remunerative prices for producers' milk, besides acting as a channel to market the production enhancement package; and does not disturb the agro-system of the farmers. It also enables the consumer an access to high quality milk and milk products. Contrary to the traditional system, when the profit of the business was cornered by the middlemen, the system ensured that the profit goes to the participants for their socio-economic upliftment and common good. The Union looks after policy formulation, processing and marketing of milk and provision of technical inputs to enhance milk yield of animals: artificial insemination service, veterinary care, better feeds and the like, all through the village societies.

 

The village society also facilitates the implementation of various production enhancement, and member education programmes undertaken by the Union. The staff of the village societies have been trained to undertake the veterinary first-aid and the artificial insemination activities on their own.

 

The significance of the Kheda experiment A system which involves participation of people on such a large magnitude does not confine itself to an isolated sector. The ripples of its turbulence effect other areas of the society as well. So is true with this co-operative. It has not confined itself to milk alone. The co-operatives in the villages of Kheda are contributing to various desirable social changes such as:

 

·         The yearly elections to the management committee and its chairman by the members is making the participants aware of their rights and the process to elect right men for right jobs.

 

·         Perpetuating the voluntary mix of the various ethnic and social groups twice-a-day for common cause and mutual betterment has resulted in eroding many social inequilibria: high-low, rich-poor, the elites-marginalized all seem to co-operate for a common cause.

 

·         Live exposure to various modern technologies and their application in day-to-day life has not only made them aware of these developments but also made it easier for them to adopt them for their betterment. One might wonder whether the population that knows almost everything about impregnating a cow or buffalo, through their knowledge of artificial insemination, is also equally aware of the similar process in the humans and work towards planning it.

 

 

 

Independent studies by various individuals and institutions have shown that as high as 48 per cent of the income of the rural household in Kheda District is being derived from dairying. Since dairying is a subsidiary occupation for the majority of the rural population, such incomes are helping these people not only to liberate themselves from the strangleholds of poverty but also to elevate their social status.

 

AMUL's success led to the creation of similar structures of milk producers in other districts of Gujarat. They drew on Amul's experience in project planning and execution. Thus the 'Anand Pattern' was not created in Kheda district but in Mehsana, Sabarkantha, Banaskantha, Baroda and Surat districts, where even before the Dairy Board of India was born, farmers and their leaders carried out empirical tests of the hypotheses that explained AMUL's success. In these districts, milk producers and their leaders experienced significant commonalties and found easy and effort-less ways to replicate AMUL's success in their respective areas. This led to the creation of the National Dairy Development Board with the clear mandate of replicating the 'Anand pattern' in other parts of the country, initially in the dairy sector but at a later stage in oilseeds, fruit and vegetables, salt, and tree sectors.

 

Looking back on the path traversed by AMUL, the following features make it a pattern and model for emulation elsewhere. AMUL has been able to:

 

 

Currently Amul has 2.28 million producer members with milk collection average of 5.08 million litres/day. Amul's sales turnover in 2002-03 was 575 million US $.

 

Kaira District Co-operative Milk Producers' Union (Amul)

 

The Kheda (Kaira) district which is located in the state of Gujarat had a traditional relationship between milk producers and traders. This became more noticeable with the Bombay Milk Scheme in 1945 when milk had to be transported from the small town called Anand in Kaira District of Gujarat to Bombay, a distance of more than 400 kms. This could only be done if milk was pasteurised. After preliminary trials, the Government entered into an arrangement with a privately owned dairy, to supply milk on a regular basis from Anand to Bombay. The arrangements were highly satisfactory for all concerned except the farmers who were not guaranteed a price for their milk. They had to sell milk at the price fixed by traders. Farmer discontent grew. Thus, under the Bombay Milk Scheme promoted by the then Colonial government, the farmers of Kaira district were no better off than before. A deputation of these farmers approached Sardar Valllabhbhai Patel, a great Indian leader, who advised farmers to market their milk through a co-operative of their own, with its own processing plant. His advice was that the farmers should seek permission to set up such a co-operative and if this was rejected they should refuse to sell milk to the middlemen. Sardar, however, pointed out that while taking such a stand there would be losses to the farmers as they would not be able to sell milk for some time. Nevertheless if they were prepared to bear the losses, he was ready to lead them. The farmers deputation accepted Sardar's proposal willingly. Farmers decided to form a dairy co-operative society in every village of Kaira district and to form a union of the village dairy co-operatives called the Kaira District Co-operative Milk Producers Union Ltd. It was decided that the union would buy milk from the village dairy co-operatives and send processed milk to the Bombay Milk Scheme. However, the Government turned down the terms of the co-operative to which farmers responded with a milk strike which lasted for fifteen days. The Milk Commissioner of Bombay relented and the union was formally registered on December 14, 1946.

 

The Kaira Union began its operations with just a handful of farmers from two village dairy co-operatives supplying about 250 litres of milk every day. An assured market proved a great incentive to the milk producers leading to exposure of the concept. The Union soon realised the need for professional management and assistance, and was able to have a team of dedicated managers to steer its growth. Keeping pace with the increasing milk collection it created necessary processing capacities, initiated a set of milk production enhancement measures including services such as animal health care, breeding facilities, fodder seeds supply, and balanced cattle feed aimed at increasing milk production. The Kaira Union, under the brand AMUL, manufactured milk powder and baby food from buffalo milk for the first time in the world.

 

The success achieved by combining the farmers' power with the management by professionals in an integrated co-operative structure assured incentive to increase milk production, and exposed farmers to the process of development by placing the required tools in their own hands. The Union now handles on an average about 736000 litres of milk per day, has nearly 553000 milk producer members belonging to 970 village dairy co-operatives in the district. It owns modern processing facilities with a capacity to handle up to 1.5 million litres of liquid milk per day. It possesses large scale manufacturing facilities for products such as butter, milk powder and baby food and cheese. The Union provides round the clock veterinary services and balanced dairy cow rations. It also provides artificial insemination services through village dairy co-operatives by establishing its own network of bull station, frozen semen production and delivery system.

 

Anand Pattern Co-operatives

 

In just one decade of existence the AMUL had shown that dairy development through co-operatives is a viable option. It attracted interest from planners, policy makers and leaders. Soon farmers from districts neighbouring Kaira sought help of AMUL for organising dairy co-operatives. With AMUL's assistance a few more milk unions in Gujarat came into being. The pattern of dairying established with Anand as the base in Kaira district and subsequently in other districts of Gujarat, became popularly known as `Anand Pattern'.

 

The basic unit of Anand Pattern is the village dairy co-operative - a voluntary association of milk producers in a village who wish to market their milk collectively. Any milk producer can become a member of the co-operative society on the condition that they own a cow or buffalo and are willing to supply any surplus milk to the co-operative. At the annual general meeting of members they elect representatives (normally nine persons) to form a management committee responsible for governance in accordance with the bylaws of the co-operative. The managing committee frames the plans and policies that govern day-to-day affairs of the society. Village milk collection, testing for quality, sale of cattle feed, payment to producers every day, accounting and all such tasks are handled by paid employees from the same village. The paid staff are appointed by the management committee and their remuneration is based on the earnings of the co-operative. The co-operative also provides services such as artificial insemination (AI) and veterinary first-aid (VFA). Therefore, these primary societies also generate local employment in the rural community. Each producer's milk is tested and paid for on the basis of quality. The co-operative collects milk every day in the morning as well as evening at specified times fixed by the milk union. Usually, the morning milk is paid for in the evening and the evening milk is paid for next morning and in certain cases the payment of milk price is linked to the weekly market days. Most societies accept as little as half a litre of milk from individual milk producers. If one visits a village dairy co-operative it is possible to see as many as 100 to 150 milk producers queuing every morning and evening to sell their milk to the co-operative.

 

Village dairy co-operatives are affiliated to the district milk union which generally owns and operates milk processing plants and other facilities required for assisting the milk producers enhance production. Thus the union is a co-operative jointly owned by the village dairy co-operatives of the district and performs functions which the village co-operatives themselves cannot individually perform. From the chairpersons of the village co-operatives, the Board of Directors of the union is elected. It has the responsibility for ensuring appropriate policies and management of functions and activities such as collection and transportation of milk from the village dairy co-operatives, arranging regular and timely payment for the co-operatives, processing and marketing of milk and milk products and providing technical input services to farmers. That Board is also responsible for long-range and strategic planning; for framing operational policies; representing the union on legislative and regulatory bodies; communicating with members, and the overall control of affairs. The union is a professionally managed co-operative enterprise. It has a Managing Director reporting to the Board of the union and a team of professionals and staff. Normally the Union provides services such as emergency veterinary care for the animals owned by the farmers, supply of balanced cattle feed and breeding services aimed at improving the genetic quality of the dairy animals, supply of improved varieties of fodder seeds to promote cultivation of green fodder by farmers and extension services. The union also undertakes training and education programs for producer members, management committee members and, staff of the Village Dairy Co-operative Societies.

 

profile

 

Anand Milk Producers India Limited is a popular name of Kaira District Co-operative Milk Producers Union Limited. Amul was formally registered on 14-12-1946 under Cooperative Societies Act.

 

Dr. Verghese Kurien is mentor of Amul, who began the Amul Story. It has very humble beginning and Kaira Union began pasteurizing milk for the Bombay Milk Scheme in June, 1948. By the end of 1948, more than 400 farmers joined in more village society.

 

During 2003-2004, the union has 1059 member societies comprising of 5,98,707 members and procuring 253.856 millions Kilos. The union has 150 Refrigeration Plant and has 906 pucca RCC Building. Besides Milk and Milk products, the union is actively involved in educating farmers in improving the quality of milk and medical care of animals and their feeds etc.

 

GENERAL OBSERVATIONS

 

The Anand Pattern

 

The Anand Pattern which is the most successful formula was first adopted by the Kaira District Coop. Milk Producers’ Union Limited (AMUL).

 
This is to collectively procure, process and market their surplus milk. This is a Three Tier System the Village Society, (Concerned mainly with the primary producers and collection of milk), the  District Milk Union, (looking after milk procurement, chilling and supply of technical inputs like Artificial Insemination, Animal Health Care, Supply of Balanced Cattle Feed & Fodder, Training/Extension etc.) and the Milk Federation, looks after processing and marketing of Milk & Milk Products, Central Technical Input activities etc. for milk yield enhancement of the animals of the milk Producers. In the earlier traditional system, the processing and marketing facilities were not owned by the farmers. Middlemen could dictate the term of the trade against the primary producers, by offering a lower price for their milk and against the consumer by offering lower quality. Middlemen interest in providing technical inputs to enhance milk production was missing. Anand Pattern is a system that is collectively Owned, Operated and Controlled by the farmers. It ensures a fair price to the farmer and high quality milk and milk products to the consumers. In short, the Anand Pattern means the utilization of resources in the most profitable manner at grass-root level. The maximization of profit and production through cooperative effort is the hallmark of the Anand Pattern.


Structure of Anand Pattern

 

The basic unit under the Anand Pattern is a village cooperative society of milk producers. It is a voluntary association of rural milk producers wishing to market their milk collectively. A village coop. Society of primary producers is formed under the guidance of a Supervisor of the milk union. A milk producer becomes a member by paying an entrance fee of Rs.1 and buying a share of Rs.10. He/she must undertake to sell surplus milk only to the Society after meeting his family's demand. The members elect the Managing Committee of 9 members and the committee elects a Chairman out of themselves.

Managing Committee Members are honorary. They employ a Secretary, Milk Tester, A. I. Worker, Head Loader and so on to run the day-to-day business of the society. Milk producers bring milk to the society every morning and evening. The quantity of milk is measured. A small sample of milk is taken from the milk for testing its quality. Payment for milk is made on the basis of its quality and quantity. The Milk Union carries this collected milk from the society by their hired transport vehicles to their milk chilling/processing plants. This comes from the profit of the society. The society makes profit by selling the milk to the milk union and get bonus/price difference. The milk union gets profit by selling to the federation and also gets price difference out of the federations’ profit.

 

Anand Pattern Co-operatives

 

In just one decade of existence the AMUL had shown that dairy development through co-operatives is a viable option. It attracted interest from planners, policy makers and leaders. Soon farmers from districts neighbouring Kaira sought help of AMUL for organising dairy co-operatives. With AMUL's assistance a few more milk unions in Gujarat came into being. The pattern of dairying established with Anand as the base in Kaira district and subsequently in other districts of Gujarat, became popularly known as `Anand Pattern'.

 

The basic unit of Anand Pattern is the village dairy co-operative - a voluntary association of milk producers in a village who wish to market their milk collectively. Any milk producer can become a member of the co-operative society on the condition that they own a cow or buffalo and are willing to supply any surplus milk to the co-operative. At the annual general meeting of members they elect representatives (normally nine persons) to form a management committee responsible for governance in accordance with the bylaws of the co-operative. The managing committee frames the plans and policies that govern day-to-day affairs of the society. Village milk collection, testing for quality, sale of cattle feed, payment to producers every day, accounting and all such tasks are handled by paid employees from the same village. The paid staff are appointed by the management committee and their remuneration is based on the earnings of the co-operative. The co-operative also provides services such as artificial insemination (AI) and veterinary first-aid (VFA). Therefore, these primary societies also generate local employment in the rural community. Each producer's milk is tested and paid for on the basis of quality. The co-operative collects milk every day in the morning as well as evening at specified times fixed by the milk union. Usually, the morning milk is paid for in the evening and the evening milk is paid for next morning and in certain cases the payment of milk price is linked to the weekly market days. Most societies accept as little as half a litre of milk from individual milk producers. If one visits a village dairy co-operative it is possible to see as many as 100 to 150 milk producers queuing every morning and evening to sell their milk to the co-operative.

 

Village dairy co-operatives are affiliated to the district milk union which generally owns and operates milk processing plants and other facilities required for assisting the milk producers enhance production. Thus the union is a co-operative jointly owned by the village dairy co-operatives of the district and performs functions which the village co-operatives themselves cannot individually perform. From the chairpersons of the village co-operatives, the Board of Directors of the union is elected. It has the responsibility for ensuring appropriate policies and management of functions and activities such as collection and transportation of milk from the village dairy co-operatives, arranging regular and timely payment for the co-operatives, processing and marketing of milk and milk products and providing technical input services to farmers. That Board is also responsible for long-range and strategic planning; for framing operational policies; representing the union on legislative and regulatory bodies; communicating with members, and the overall control of affairs. The union is a professionally managed co-operative enterprise. It has a Managing Director reporting to the Board of the union and a team of professionals and staff. Normally the Union provides services such as emergency veterinary care for the animals owned by the farmers, supply of balanced cattle feed and breeding services aimed at improving the genetic quality of the dairy animals, supply of improved varieties of fodder seeds to promote cultivation of green fodder by farmers and extension services. The union also undertakes training and education programs for producer members, management committee members and, staff of the Village Dairy Co-operative Societies.

 

National Dairy Development Board (NDDB)

 

The success achieved by the Kaira Milk Union (Amul) prompted the Government of India to set up a body called the, National Dairy Development Board (NDDB) which aimed to replicate the socio economic changes brought about by the Kaira milk union and the village dairy co-operatives. With this mandate, the NDDB tried to convince each of the State Governments to make some funds available for dairy development based on the Anand Pattern, albeit with limited success.

 


CMT REPORT [Corruption, Money laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.65

UK Pound

1

Rs.87.23

Euro

1

Rs.58.96

 

RATING EXPLANATIONS

 

 

RATING

STATUS

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions