MIRA INFORM REPORT

 

 

Report Date :

03.04.2007

 

IDENTIFICATION DETAILS

 

Name :

ESSAR TELECOM RETAIL LIMITED

 

 

Formerly Known As :

ESSAR RETAIL LIMITED

 

 

Registered Office :

Essar House, P O Box 7945, 11 K K Marg, Mahalaxmi, Mumbai – 400034, Maharashtra

 

 

Country :

India

 

 

Date of Incorporation :

22.03.2006

 

 

Com. Reg. No.:

11-160647

 

 

CIN No.:

[Company Identification No.]

U51900MH2006PLC160647

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUME06487F

 

 

Legal Form :

Closely Held Public Limited Liability Company

 

 

Line of Business :

Importers, Buyers, Sellers and Distributors in all kinds of telecom related products including mobile handsets, other telecom apparatus, etc.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ca

 

RATING

STATUS

PROPOSED CREDIT LINE

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

Limited with full security

 

Maximum Credit Limit :

 

 

 

Status :

New Company

 

 

Payment Behaviour :

Unknown

 

 

Litigation :

Clear

 

 

Comments :

Subject is a new company and in the process of establishing itself.  Directors are however reported as experienced and respectable businessmen.  Trade relations are reported as fair.  No payment are available.

 

The company can be considered for small to mediocre business dealings with slight caution initially.

 

 

LOCATIONS

 

Registered Office :

Essar House, P O Box 7945, 11 K K Marg, Mahalaxmi, Mumbai – 400034, Maharashtra, India

Tel. No.:

91-22-24950606

Fax No.:

91-22-66601809

 

 

DIRECTORS

 

Name :

Mr. Rajiv Agarwal

Designation :

Director

 

 

Name :

Mr. Shankar Dey

Designation :

Director

 

 

Name :

Mr. Sreehari Iyer

Designation :

Director

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

Names of Shareholders

 

No. of Shares

Essar Investments Limited

 

950000

 

 

BUSINESS DETAILS

 

Line of Business :

Importers, Buyers, Sellers and Distributors in all kinds of telecom related products including mobile handsets, other telecom apparatus, etc.

 

 

Brand Names :

Nokia

Motorola

Sony Ericsson

Samsung

Reliance Mobile

Tata Indicom

 


 

GENERAL INFORMATION

 

No. of Employees :

About 100

 

 

Bankers :

Not Available

 

 

 

Banking Relations :

--

 

 

Associates :

Essar Group

 

 

CAPITAL STRUCTURE

 

Authorised Capital :

No. of Shares

Type

Value

Amount

1000000

Equity Shares

Rs. 10/- each

Rs. 10.000 millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

950000

Equity Shares

Rs. 10/- each

Rs. 9.500 millions

 

 

LOCAL AGENCY FURTHER INFORMATION

 

History :

 

Subject was incorporated on 22nd March, 2006 under the name and style ‘Essar Retail Limited’.  The name was changed to the present name w.e.f. 29th May, 2006.

 

Press Releases

 

Essar set to pioneer a new consumer experience in telecom retail.

Plans 2500 outlets of 'The MobileStore' across 600 cities

 

February 15, 2007

 

The Essar Group is set to revolutionize the telecom retail market with the introduction of "The MobileStore", India's first national chain of multi-brand and multi-service outlets in the telecom retail space. Essar Telecom Retail Limited, an Essar Group company has aggressively worked on introducing a pan-Indian network of retail telecom outlets, with a world class shopping environment, offering state of art technology in telecom solutions and a host of unique value-added services, all for an unmatched customer experience.

 

A first of its kind, Essar's "The MobileStore" will afford the discerning Indian consumer choice of the widest and most comprehensive range of mobile phones with special offers from all the leading brands. Besides the widest range of mobile phones, The MobileStore will thus offer Indian consumers across India a complete telecom solutions right from mobile phone purchase to the choice of service operators (both prepaid and post-paid connections), and services like bill collections, handset exchange etc. The stores will also offer mobile accessories and Value Added Services including the latest ring tones, wallpapers and games. Not to mention the prompt handset repair services, available not only in the city of purchase but also at any of The MobileStore locations across the country.

 

Forty stores have been launched and are serving customers across Mumbai, Delhi, Kolkata, Hyderabad, Chennai, Bangalore and Ahmedabad.

 

Mr Rajiv Agarwal, CEO, Essar Telecom Retail Limited, who is spearheading the telecom retail initiative, said, "They would ensure a world class consumer retail experience to customers. They are encouraged by the growth in the Indian economy; they also believe that India is the fastest growing market for the organized retail sector. They believe that the Indian consumer has an evolving understanding and desires the latest in technology. Their target audience are among the age group of 18 to 45 years. They are certain that The MobileStore will provide a one-of-its-kind experience to the consumer."


Essar Telecom Retail has planned a phased unveiling of "The MobileStore" concept pan-India. Phase I should see Essar launch a network of 150 stores in the top 11 cities. Essar Telecom Retail expects this number to increase to over 2500 stores in the next 3 years across 600 cities, thus covering virtually every major town in every state across India. The company has envisaged The MobileStore in three formats: Large - 1000-1500 square feet, Medium- 800-1000 square feet and compact 200-500 and shop in shops in located in large retail formats and malls.

 

In an effort to help consumers make informed decisions, 'The MobileStore' is equipped with trained professionals. Essar Telecom Retail has undertaken an extensive training programme for its employees giving them in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to help the customer in their buying process.


Keeping in mind the consumer behaviour, The MobileStore has gone a step ahead and categorized its mobile device offerings into four key consumer segments: Business, Lifestyle, Fun and Value. Categorization of handsets has been broadly based on features such as FM, Internet, Cameras, etc across various price bands. What's more, all this is provided in a fun environment, where consumers can download wacky ringtones games, songs etc from the Value Added Services kiosk available in each store.

 

Among the mobile brands that are available at the stores are Nokia, Motorola, Sony Ericsson, Samsung, Reliance Mobile and Tata Indicom. Essar Telecom Retail has also tied up with all leading service operators including Airtel, Hutch, BPL, Idea, Aircel, Reliance and Tata Indicom. Besides a wide range of mobile accessories, the outlets will also offer digital cameras, i Pods, Xbox and Tata Sky.

 

About Essar:

The Essar Group is one of India's largest corporate houses, with interests spanning the core and infrastructure sectors of industry - steel, energy, power, Communications, shipping & logistics and projects. It has an asset base in excess of US $ 6 billion (Rs. 270000 millions). It employs 15,000 people and has offices in over 50 locations world-wide.

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.43.13

UK Pound

1

Rs.85.36

Euro

1

Rs.57.64

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

2

PAID-UP CAPITAL

1~10

2

OPERATING SCALE

1~10

2

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

3

--PROFITABILIRY

1~10

1

--LIQUIDITY

1~10

2

--LEVERAGE

1~10

2

--RESERVES

1~10

2

--CREDIT LINES

1~10

2

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

NO

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

18

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions