MIRA INFORM REPORT

 

 

Report Date :

21.04.2007

 

IDENTIFICATION DETAILS

 

Name :

CERA SANITARYWARE LIMITED

 

 

Formerly Known As :

MADHUSUDAN OILS AND FATS LIMITED

 

 

Registered Office :

9, GIDC Industrial Estate, Kadi – 382715, District – Mehsana (N.G.), Gujarat,

 

 

Country :

India

 

 

Financials (as on) :

31.03.2006

 

 

Date of Incorporation :

17.07.1998

 

 

Com. Reg. No.:

034400

 

 

CIN No.:

[Company Identification No.]

L26910GJ1998PLC034400

 

 

Legal Form :

Subject is a public limited liability company. The company’s shares are listed on the Stock Exchanges.

 

 

Line of Business :

Pressing and Crushing of all kinds of Oils Seeds and Refining Oils, Converting Oil into Vanaspati Ghee and Deoiled Cake, etc.

 

Manufacturing and Dealing in Soap, Sand, Stone, Marbles Tiles, Chinaware, Sanitary Materials, etc.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 1100000

 

 

Status :

Good

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well-established and reputed company having satisfactory track record. Trade relations are fair. Financial position is satisfactory. Payments are usually correct and as per commitment. Nothing adverse reported.

The company can be considered good for normal business dealings at usual trade terms and conditions.

 

 

LOCATIONS

 

Registered Office :

9, GIDC Industrial Estate, Kadi – 382715, District – Mehsana (N.G.), Gujarat,

Tel. No.:

91-2764-242271 / 242329 / 262638 / 262619 / 262874

Mobile No.:

 

Fax No.:

91-2764 - 242465

E-Mail :

cerakadi@icenet.net / nk_acharya@cera-india.com

Website :

http://www.cera-india.com

 

 

Corporate Office :

“Madhusudan House”, Opposite Navrangpura Telephone Exchange, Ahmedabad – 380 006, Gujarat

 

 

Form  :

Located at Lamba, District Khambhalia, Jamnagar, Gujarat

 

 

Plants :

·         9, GIDC Industrial Estate, Kadi, District Mehsana – 382 715, Gujarat

·         Lamba & Patelka, Taluka Kalyanpur District, Jamnagar, Gujarat

·         Village & Taluka Kalyanpur, Dist – Jamnagar, Gujarat

 

 

 

DIRECTORS

 

Name :

Mr. Vikram Somany

Designation :

Chairman cum Managing Director (w.e.f. 27.11.2001)

Address :

15, India Exchange Place, 2nd Floor, Kolkata – 700 001, West Bengal

Date of Birth/Age :

26.08.1949 / (56 Years)

Qualification :

B.Sc. FCMI (U.K.)

Experience :

32 Years

 

 

Name :

Mr. Dhram Prakash Goyal

Designation :

Director

Address :

Sukoon, 23, Kailash Colony, Satellite, Ahmedabad - 380 015, Gujarat

Date of Birth/Age :

19.04.1948

Other directorship :-

1.       Gujarat Soaps Limited

2.       Madhusudhan Industries Limited

Date of Appointment :

17.07.1998

 

 

Name :

Mr. O. P. Bhandari

Designation :

Director

Date of Birth/Age :

01.01.1949

Other directorship :-

Madhusudhan Cybernetic Private Limited

Date of Appointment :

13.08.2002

 

 

Name :

Mr. N. K. Maheshwari

Designation :

Director

Date of Birth/Age :

19.01.1937

Other directorship :-

1.       Gujarat Soaps Limited

2.       Goodluck Ceramics Private Limited

3.       Madhusudhan Fiscal Limited

Date of Appointment :

13.08.2002

 

 

Name :

Mr. S. C. Kothari

Designation :

Director (w.e.f. 21.12.2001)

Address :

A-10, Mayur Park Society, Behind Umiya Vijay Bus Stand, Satellite Road, Ahmedabad – 380 015, Gujarat

Date of Birth/Age :

15.12.1950

 

 

Name :

Mr. G. K. Loya

Designation :

Executive Director

Date of Birth/Age :

54 Years

Qualification :

B. E. (Electrical)

Experience :

30 Years

 

 

Name :

Shri Sajan Kumar Pasari

Designation :

Chairman-cum- Managing Director

 

 

Name :

Shri. Vidush Somany

Designation :

Executive Director

Date of Appointment :

 

 

KEY EXECUTIVES

 

Name :

Mr. T. T. Patel

Designation :

Company Secretary  (w.e.f. 27.11.2001)

 

 

Name :

Mr. Rajesh B. Shah

Designation :

C.F.O.

 

 

Name :

Mr. Narendra N. Patel

Designation :

G. M. & Company Secretary

 

 

Name :

Mr. Prem Kothari

Designation :

Relatives of key management Personnel

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

Names of Shareholders

No. of Shares

Percentage of Holding

NRI

1250

0.02

Financial Institutions / Banks

284007

5.28

Mutual Funds

425

0.01

Promoters

3137980

58.38

Body Corporate

251522

4.68

Others

1699830

31.63

Total

5375014

100.00

 

 

 

 

 

 

 

 

BUSINESS DETAILS

 

Line of Business :

Pressing and Curshing of all kinds of Oils Seeds and Refining Oils, Converting Oil into Vanaspati Ghee and Deoiled Cake, etc.

 

Manufacturing and Dealing in Soap, Sand, Stone, Marbles Tiles, Chinaware, Sanitary Materials, etc.

 

 

 

 

Products :

ITC Code                           691010 00

 

 

Product Description :     Ceramic Sinks, Wash Basins,Wash Basins Pedestals, Baths, Bidets, Water Closet Pans, Flushing Cisterns, Urinals and Similar Sanitary Fixtures

 

·         Senator Collection

·         Wall Hung Wcs

·          Premium Collection

·         Regular Collection

·         Exclusive Export Range

·         Urinals

·         Bidets

·         Sinks

·         Sanitaryware Access.

·         Bathroom Accessories

·         Whirlpools & Bathtubs

·         Sensors

·         Shower Range

·         Seat Covers

·         Plastic Cisterns

·         Brackets & Rag Bolts

 

 

 

 

 

Imports :

 

 

Products :

Ceramic Colour Chemical, Capital Goods and Components

 

Countries :

Europe against  L/C terms

 

 

 

 

 

PRODUCTION STATUS

 

Particulars

Units

Licensed Capacity

Installed Capacity

Actual Production

Vitreous China Sanitaryware

MT

24,000

15,000

10,249

Non Conventional Energy (WTG)

MT

--

1 M. W.

10,47,029

 

 

 

 

 

 

 

GENERAL INFORMATION

 

Suppliers :

·         Hemosoith and Dubiois GmbH and Company, KG of Germany

·         Sociati Impianti Termolectrict Industrial spa. of Italy

·         Gabbrialli SRL of Italy

 

 

 

No. of Employees :

125

 

 

Bankers :

  • Bank of Baroda, Gandhinagar, Gujarat
  • ICICI Bank Limited, Gandhinagar, Gujarat

 

 

Facilities :

Secured Loan

From Bank of Baroda

Cash / Packing Credit

SME Term Loan

Term Loan

 

Rs.85.731 Millions

Rs.6.250 Millions

Rs.75.065 Millions

____________

Rs.167.046 Millions

 

Notes :

1. Credit facilities from BOB are secured by hypothecation of stocks, book, debts, vehicles purchased and second charge by way of mortgage on fixed asset  of the company and personal guarantee of a director

 

2.SME Term loan / Term Loan by BOB are secure by hypothecation of its machineries & Equipments and mortgage of fixed asset situated at 9, GIDC industrial estate kadi.

 

Unsecured Loans

 

Fixed Deposits

Interest Accrued and due

 

 

 

 

Other Loans & Advanced

 

Interest Free Loan (Sales Tax) From Government of Gujarat

Finance Lease – Vehicles

(Secured by lien on vehicles acquired on finance lease )

 

 

 

 

Rs.16.206 Millions

Rs.0.139 Million

_________

Rs.16.347 Millions 

 

 

 

 

 

 

Rs.13.950 Millions

Rs.3.498 Millions

________________

Rs.33.795 Millions

 

 

 

Banking Relations :

Good

 

 

Auditors :

 

Name :

v      H. V. Vasa and Company

Chartered Accountants

 

Address :

B-2, “Usha Kiran”, Opposite Khanpur Gate,

Ahmedabad – 380 001, Gujarat

 

Associates :

  • Madhusudhan Fiscal Limited (Formerly Cera Leasing Finance & Industries Limited)
  • Madhusudan Cybernetic Private Limited
  • Goodluck Ceramics Private Limited
  • Madhusudhan Foundation
  • Somany Group of companies, Kolkata, West Bengal
  • Cera Leasing Finance & Industries Limited

 

 

 

CAPITAL STRUCTURE

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

6000000

Equity Share

Rs.5/- Each

Rs.30.000 Millions

 

 

 

 

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

5375014

Equity Share

Rs.5/- Each

Rs.26.875 Millions

 

 

 

 

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2006

31.03.2005

31.03.2004

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

26.875

26.875

26.900

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

255.754

202.276

186.300

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

282.629

229.151

213.200

LOAN FUNDS

 

 

 

1] Secured Loans

167.046

83.627

69.000

2] Unsecured Loans

33.795

51.876

66.900

TOTAL BORROWING

200.841

135.503

135.900

DEFERRED TAX LIABILITIES

82.778

71.824

0.000

 

 

 

 

TOTAL

566.248

436.478

349.100

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

405.861

296.902

299.400

Capital work-in-progress

3.075

8.904

01.800

 

 

 

 

INVESTMENT

0.007

0.107

0.000

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

172.099

133.904

120.000

 

Sundry Debtors

135.900

125.819

125.200

 

Cash & Bank Balances

26.111

26.247

21.500

 

Other Current Assets

0.241

0.240

0.000

 

Loans & Advances

67.039

54.367

26.500

Total Current Assets

401.390

340.577

293.200

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Current Liabilities

203.392

190.148

239.200

 

Provisions

41.416

21.093

07.800

Total Current Liabilities

244.808

211.241

247.000

Net Current Assets

156.582

129.336

46.200

 

 

 

 

MISCELLANEOUS EXPENSES

0.723

1.229

01.700

 

 

 

 

TOTAL

566.248

436.478

349.100

 

PROFIT & LOSS ACCOUNT

 

PARTICULARS

 

31.03.2006

31.03.2005

31.03.2004

Sales Turnover

884.279

677.209

565.800

Other Income

6.885

4.370

04.400

Total Income

891.164

681.579

570.200

 

 

 

 

Profit/(Loss) Before Tax

89.658

39.845

 

Provision for Taxation

30.665

15.931

 

Profit/(Loss) After Tax

58.993

23.914

 

 

 

 

 

Export Value :

24.297

(24.887)

N.A.

 

 

 

 

Imports :

 

 

 

 

Raw Materials

8.919

7.273

 

 

Stores & Spares

60.384

36.871

 

 

Capital Goods

17.776

8.370

 

 

Others

0.000

0.000

 

Total Imports

87.079

52.514

N.A.

 

 

 

 

Expenditures :

 

 

 

 

Cost of Goods Sold

0.000

0.000

0.000

 

Manufacturing Expenses

0.000

0.000

50.500

 

Administrative Expenses

0.000

0.000

82.000

 

Raw Material Consumed

95.168

91.051

156.800

 

Purchases made for re-sale

214.409

123.479

0.000

 

Consumption of stores and spares parts

0.000

0.000

0.000

 

Increase/(Decrease) in Finished Goods

0.000

0.000

0.000

 

Salaries, Wages, Bonus, etc.

118.219

100.759

86.300

 

Managerial Remuneration

0.000

0.000

0.000

 

Payment to Auditors

0.000

0.000

0.000

 

Interest

13.850

10.411

12.200

 

Excise Duty

0.000

0.000

59.600

 

Power & Fuel

0.000

0.000

38.400

 

Depreciation & Amortization

0.000

0.000

20.600

 

Other Expenditure

283.156

238.032

36.200

Total Expenditure

724.802

563.732

542.600

 

QUARTERLY / SUMMARISED RESULTS

 

PARTICULARS

 

30.06.2006

1st Qtr

30.09.2006

2nd Qtr

31.12.2006

3rd Qtr

Sales Turnover

225.600

246.300

257.300

Other Income

0.400

01.100

01.800

Total Income

226.000

247.400

259.100

Total Expenditure

186.300

206.000

214.000

Operating Profit

39.700

41.400

45.100

Interest

05.500

04.800

05.800

Gross Profit

34.200

36.600

39.300

Depreciation

07.400

07.400

07.400

Tax

04.000

05.100

05.000

 Reported PAT

18.700

17.800

22.400

 

 

 

 

 

200606 Quarter 1 --------------- NOTES: 1.The above statement of unaudited financial results were reviewed by the audit committee and approved by the board of directors at its meeting held on 31.07.2006. 2.Figures have been regrouped wherever necessary. 3.The statutory auditors of the company have carried out a limited review of the unaudited financial results for the quarter ended 30.06.2006. 4.Status of investor complaints/queries: Pending as on 01.04.2006-3 Received during the quarter-12 Disposed off during the quarter-15 Pending as on 30.06.2006-NIL.

 

200609 Quarter 2 --------------- Notes Expenditure Includes (Increase)/Decrease in stock in Trade Rs (26.830)million Consumption of Raw Material Rs 26.519 million Purchases (Trading) Rs 91.915 million Power & Fuel Rs 10.680 million Staff Cost Rs 35.529 million Other expenditure Rs 68.154 million Tax Includes Provision for Current Tax Rs 4.763 million Deferred Tax Rs 6.282 million Fringe Benefit Tax Rs 0.350 million EPS is Basic & Diluted Status of Investor Complaints for the quarter ended September 30, 2006 Complaints Pending at the beginning of the quarter Nil Complaints Received during the quarter 34 Complaints disposed off during the quarter 34 Complaints unresolved at the end of the quarter Nil 1. The above statement of Unaudited Financial Results were reviewed by the Audit Committee on October 30, 2006 and approved by the Board of Directors at its meeting held on October 31, 2006. 2. Figures have been regrouped wherever necessary. 3. The Statutory Auditors of the Company have been carried out a limited review of the Unaudited Financial Results for the quarter/half year ended September 30, 2006. 4. The Company has undertaken expansion-cum-modernisation programme which will increase installed capacity to 24000 MTPA from 15000 MTPA, which has increased deferred tax liability. The project is expected to be completed within current financial year.

 

 

200612 Quarter 3 --------------- Notes Expenditure Includes (Increase)/Decrease in stock in Trade Rs (8.250)million Consumption of Raw Material Rs 29.610 million Purchases (Trading) Rs 68.506 million Power & Fuel Rs 14.437 million Staff Cost Rs 36.647 million Other expenditure Rs 73.027 million Tax Includes Provision for Current Tax Rs 4.649 million Deferred Tax Rs 4.500 million Fringe Benefit Tax Rs 0.350 million EPS is Basic & Diluted Status of Investor Complaints for the quarter ended December 31, 2006 Complaints Pending at the beginning of the quarter Nil Complaints Received during the quarter 27 Complaints disposed off during the quarter 27 Complaints unresolved at the end of the quarter Nil 1. The above statement of Unaudited Financial Results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on January 27, 2007. 2. Figures have been regrouped wherever necessary. 3. The Statutory Auditors of the Company have been carried out a limited review of the Unaudited Financial Results for the quarter/nine months ended December 31, 2006.

 

 

KEY RATIOS

 

Year

31.03.2006

31.03.2005

31.03.2004

Debt –Equity Ratio

0.66

0.61

0.68

Long Term Debt-Equity Ratio

0.35

0.32

0.41

Current Ratio

0.97

0.96

0.99

Turnover Ratio

 

 

 

Fixed Assets

2.00

1.85

1.65

Inventory

5.78

5.33

4.77

Debtors

6.76

5.40

5.17

Interest Cover Ratio

7.45

4.83

3.16

Operation Profit Margin (%)

14.75

10.53

10.45

Profit before Interest and Tax Margin (%)

11.72

7.41

6.80

Cash Profit Margin (%)

9.70

6.65

6.49

Adjusted Net Profit Margin (%)

6.67

3.53

2.85

Return On Capital Empolyed (%)

24.49

14.12

11.12

Return On net Worth (%)

23.06

10.80

7.76

 

STOCK PRICES

 

Face Value

Rs.5/-

High

Rs.126.00/-

Low

Rs.117.20/-

 

 

 

 

 

 

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

History

 

Subject was incorporated on 20th July, 1998 at Ahmedabad in Gujarat under the name and style of Madhusudhan Oils and Fats Limited having Company Registration Number 23758.

 

The name of the company was changed from Madhusudan Oils and Fats Limited to Cera Sanitaryware Limited w.e.f. 01.11.2002 pursuant to the issue of Fresh Certificate of incorporation by the Registrar of Companies, Gujarat. The name of the company has been changed to reflect the trademark and the business activities in its’ name.

 

The company is headed by its Chairman Mr. Vikram Somany. The company is engaged in manufacture of Ceramic Sinks, Wash Basins, Wash Basin Pedestals, Baths, Bidets, Water Closet Pans, Flushing Cisterns, Urinals and similar Sanitary fixtures.

 

Under the scheme of demerger between Madhususdan Industries Limited and Madhusudan Oils and Fats Limited.

 

The ceramic division and wind farm of Madhusudan Industries Limited demerged from it, w.e.f. 01.04.2001 and takeover by the subject.

 

 

Business

 

Subject is engaged in pressing and curshing of all kinds of Oils Seeds and Refining Oils, Converting Oil into Vanaspati Ghee and Deoiled Cake, etc.

 

Subject is also engaged in manufacturing and dealing in Soap, Sand, Stone, Marbles Tiles, Chinaware, Sanitary Materials, etc.

 

The company sells its’ products under the brand name ‘Cera’ Sanitaryware.

 

After the acquisition of the Ceramic division from MIL, subject altered its memorandum of Association and changed its objects clause, on 16.08.2001.

 

The company has two units, namely Sanitaryware and Power. The growth of unorganised sector in sanitaryware had been a key factor in the stagnation of growth of manufacturers in the organised sector. The company had launched through its trading division, plastic cisterns and seat covers during the year, which boosted the bottomline of the company.

Subject is the result of demerger from Madhusudan Industries Limited.

 

The company owns and operates wind farm at Lamba, District Khambhalia, Jamnagar, Gujarat.

 

Its' products range includes refined oils, vanaspati ghee and de-oiled cake.

 

.

 

De-merger/Scheme of Arrangement :-

 

A Scheme of Arrangement between Madhusudan Industries Limited (MIL) and the company i.e. Madhusudan Oils and Fats Limited (MOFL) for demerger of Ceramic Division of MIL to the company was approved by the Hon’ble Gujarat High Court on 30.10.2001. As per the order of Hon’ble Gujarat High Court on 30.10.2001, the company had issued 53,75,000 equity shares of Rs. 5/- each fully paid to the shareholders of MIL in the ratio of one equity share per every equity shares held by them.

 

 

It is in trade terms with :-

 

·         G. V. Precision Plastic Teckniks Private Limited

·         Jaisal Plastics (Mumbai)

·         Gagan Enterprises

·         Jas Enterprise

·         Mahakal Industries

·         Jirs Sales Corporation

·         Superflo Private Limited

 

The company’s fixed assets of important value include land (freehold and leasehold), building, plant & machinery, electric plant & installation, laboratory equipments, weighing machinery, furniture, fixture & equipments and vehicles.

 

Subject employs around 125 persons in its set up comprising of 25 persons in office and 100 persons in factory.

 

 

 

Fixed Assets

 

1)       Freehold

2)       Leasehold

·         Building

·         Plant & Machinery

·         Electric Plant

·         Laboratory Equipment

·         Weighing Machinery

·         Furniture, Fixtures & Equipment

·          Vehicles

 

 


 Sanitaryware Unit 


There was overall improvement in productivity at the Plant. The turnover of the Company in the year under review increased by 32% and the production increased by 6% due to better yield and improvement in the manufacturing process. 
 
 Power Unit 


The non-conventional wind power generation in the year was 21,86,320 KWH against 12,30,973 KWH in the previous year. During the year company added 10 WTGs (2.5 M.W.) at Patelka, which enhanced the capacity of the power unit. Thus, the aggregate installed capacity of power unit now is 3.725 M.W. 


 Management Discussion and Analysis Report 


 (a) Industry Structure and Developments 

Traditionally, the sanitaryware industry in India was divided into two categories-the organized sector and the unorganized sector. With the opening up of Indian economy, a third category has also emerged that of imported sanitaryware. Not to be outdone by this segment, almost all manufacturers in the organized sector have started importing premium sanitaryware and marketing it in their own brand name or under the original brand name. In order to accelerate the growth, the companies are increasing their range of products.

 
 During the current year, the Company has introduced several new products, like bath fittings, glass basins, etc. This is apart from the shower range, which got expanded by addition of new models and also the Sanitaryware range, which saw the inclusion of several new premium ranges. 


 The Company also continued to add CERA Bath Studios (Company Display Centres) in three more cities. In all, now six Bath Studios are functional-at Ahmedabad, Chandigarh, Bangalore, Kolkata, Kochi and Hyderabad. 


 (b) Opportunities and Threats 


The growth in housing construction throughout the country offers great opportunity for the Company. The increasing brand consciousness amongst the consumers will help Company fare better in the years ahead, supported by its concerted and continued efforts in brand promotional activities. 


 The increasing imports of sanitaryware and the likely commencement of new sanitaryware plants in the country, can cause a threat to the growth rate of the Company. The sanitaryware manufacturers in the unorganized sector continue to enjoy duty exemptions, which is not conducive for healthy competition, while those in the unorganized tiles industry have already been brought on parity by the Government long back. 

 

 Dividend 
 
The  Directors recommend a dividend of Re. 0.90 per share (previous year Re.0.80) on 53,75,014 Equity Shares of Rs.5/- each fully paid for the year ended 31.03.2006, to be paid subject to approval by the members at the ensuing Annual General Meeting.

 
 Energy Conservation, Technology Absorption, R & D Cell and Foreign Exchange Earnings & Outgo 
 

The details required under the Companies (Disclosure of particulars in the Report of Board of Directors) Rules, 1988 are annexed to this report. 

 

 

Web Details Attached :

 

Company Profile

Launched in 1980, The Company is a pioneer in the sanitaryware segment in India. The first sanitaryware company to use natural gas, The Company has been on the forefront of launching a versatile colour range and introducing the bath suite concept. It also launched innovative designs and water-saving products. The twin-flush model launched in India by The Company for the first time, reduces the water needs of households considerably. WCs designed to flush in just 4 litres of water is another notable innovation by The Company

Based in Kadi, Gujarat, Cera Sanitaryware Ltd. uses German technology, which has ensured The Company  superiority over others in quality. Established with an initial capacity of 3,600 MTPA, the plant has undergone several periodical up gradations and modernizations to expand to 15,000 MTPA.

To achieve growth in the rapidly changing retail market in the country, The company  has launched its one of a kind The Company  Bath Studios in Ahmedabad, Bangalore, Chandigarh, Kolkata, Cochin and Hyderabad. With the opening of the The company Bath Studios, the discerning consumers, architects and interior designers can have full view of the The Company  premium ranges of WC’s, Wash Basins, Shower Panels, Shower Cubicles, Bath Tubs, Shower Temples, Whirlpools, CP fittings etc. The Company Bath Studios will complement its existing network of 400 distributors and 4000 retailers. Several Bathrooms are displayed live, so that the customers can get a feel of The Company vast range of products.
Soon, The Company  will also launch premium Spanish Tiles in Indian market. The company is poised to become a total bathroom solutions provider.

Having shown a growth rate of more than 20% since last 3 years, Cera Sanitaryware Ltd. today is the fastest growing sanitaryware company in India.

 

CERA-THE TRENDSETTER

Since its launch in 1980, The Company has been a leader in quality and innovation. With a wide network of dealers, sub-dealers and nationwide sales force, The company is best equipped to serve your requirements better and faster.

The Company is manufacturer of a wide range of Sanitarywares and enjoys a good reputation in the domestic as well as International markets. It is the first Indian Sanitaryware company to have ISO 9002 and ISO 14001 certifications for its products ensuring you of International product quality at all times. The Company has a state-of-the-art production facility in Kadi, at North Gujarat.

Cera Sanitaryware is

•   India’s first Sanitaryware manufacturer to use natural gas fired kilns

•   India’s first Sanitaryware manufacturer to launch its products in 30 different colours

•   India’s first Sanitaryware manufacturer to introduce Bathsuites

•   India’s first Sanitaryware manufacturer to get ISO 9002

•   India’s first Sanitaryware manufacturer to obtain ISO 14001

•   India’s first Sanitaryware manufacturer to produce One-Piece WCs

•   India’s first Sanitaryware manufacturer to market Twin-Flush ceramic cisterns

 

Ahmedabad
Sales Office
Atul Sanghvi, Vice President (Mktg),
Gaurang Bhatt, Dy. General Manager (Exports),
P.K. Shashidharan, Dy. General Manager (Mktg),
Parthiv Dave, Dy. General Manager (Mktg),
B.K. Desai, Dy. General Manager (Mktg), M : 9879608477
Ajay Gupta, Sr. Manager (Mktg)

Regional Office
Abhay Sapre , Sr. Manager (Sales), M : 9879608475
Mr. Nehale Golwala

Kadi
Key Perosnnel at Factory or Works Office
Mr. M.K. Bhandari, Jt. President (Works)
Mr. S.K. Ghatak, Vice President (R&D)
Mr. R.B. Shah, General Manager (F&C)

 Baroda
Chirag Solanki, Sales Executive, M: 9879608479

Pune
Sanjay Jadhav, Asst. Manager (Sales), M: 9823716734

Mumbai
Regional Office
Dilip Kaprani, Sr. Manager (Sales), M: 9819980688
K.S. Kochrekar, Sr. Sales Executive, M: 9820442791

Indore
Mahendra Lowanshi, Sales Executive , M: 9827351985

Ranchi
Ranjay Kumar, Asst. Territory Manager M: 9835321151

Kolkata
Regional office
Ashesh Basu , Area sales Manager, M: 9433009432
Arbindo Ghosh , sales Executive, M: 9433382082
Gargi Bhattacharya , Busi. Dev. Executive, M: 9830221797

Delhi
Regional Office
Malay Chokrabarty, Reg. Sales Manager, M: 9811416616
Sanjay Kumar, Territory Sales Manager, M: 9811823516
Rajiv Chaudhary, Asst. Territory Manager, M: 9811823515 Sandeep Sharma , Sr. Sales Executive, M: 9811823518
B.P. Sinha, Sales Executive, M: 9811823356

Bangalore
Regional Office
N B Krishnan, Area Sales Manager, M: 9844101721
M Balaraju, Sales Executive, M: 9845749361

Thiruvanathapuram
K. Thulasidas, Asst. Territory Manager, M: 9447129446

Kochi
Regional Office
Abbey Rodrigues, Sr. Manager (Sales), M: 9447129443
M.P. Pradeep, Asst. Territory Manager, M: 9447129444

Thrissur
B. Padamkumar, Asst. Territory Manager, M: 9447129442

Ghaziabad
Rashu Tandon, Sales Executive, M : 9811539314

Jaipur
Pankaj Bhatnagar, Asst. Territory Manager, M: 9829016441

Lucknow
Karunanidhi Hota, Territory Sales Manager, M: 9415409242 Vaibhav Shrivastav, Sales Executive, M: 9415922643

Siliguri
Subhashish Ghosh, Sales Executive , M: 9434307550

Jalandhar
Manohar Sharma, Sales Executive, M: 9814322135

Ludhiana
Gaurav Jain, Sales Executive, M: 9888495757

Chandigarh
Regional Office
Rakesh Sambyal, Area Sales Manager, M: 9417356322

Dehradun
Debashish Mishra, Area sales Manager, M: 9412059359

Karnal
Gagan khurana, Sales Executive, M: 9315602351

Bhubaneshwar
Rajesh Retnalayam, Sr. Sales Executive, M: 93382 33926

Hyderabad
Regional Office
G.V. Chowdary, Territory Sales Manager, M: 944 0055048

Chennai
A. Venugopal, Area Sales Manager, M: 9444 039471

Kozikode
S. Suresh Babu, Asst. Territory Manager, M: 9447129442

Hubli
Vinay Kalal, Sales Executive, M: 9845435499

 

 

 

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.40.97

UK Pound

1

Rs.82.18

Euro

1

Rs.56.91

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

6

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

6

--LIQUIDITY

1~10

6

--LEVERAGE

1~10

6

--RESERVES

1~10

6

--CREDIT LINES

1~10

6

--MARGINS

-5~5

---

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

54

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions