MIRA INFORM REPORT

 

 

Report Date :

16.08.2007

 

IDENTIFICATION DETAILS

 

Name :

SONELA IMPORT AND MARKETING LTD.

 

 

Registered Office :

7 Nordau Street, Ramat Hasharon 49512,

 

 

Country :

Israel

 

 

Date of Incorporation :

14.11.2006

 

 

Com. Reg. No.:

51-389351-1

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Importers and marketers of clothes

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average.

Small

 

Maximum Credit Limit :

US$ 15,000

 

 

Status :

Small Company

 

 

Payment Behaviour :

No Complaints

 

 

Litigation :

Clear

 

 


COMPANY NAME & ADDRESS     

 

SONELA IMPORT AND MARKETING LTD.

Correct Name:   SONELA IMPORT AND MARKETING 2006 LTD.

7 Nordau Street, RAMAT HASHARON     49512   ISRAEL

Telephone         972 9 768 76 71

Fax                   972 9 768 76 23

 

 

HISTORY

 

A private limited company, incorporated as per file No. 51-389351-1 on the 14.11.2006.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 30,000.00, divided into - 30,000 ordinary shares of NIS 1.00 each, of which shares amounting to NIS 100.00 were issued.

 

 

SHAREHOLDERS

 

Subject is fully owned by Ofir Ben-Aharon.

 

 

SOLE DIRECTOR AND GENERAL MANAGER

 

Ofir Ben-Aharon.

 

 

BUSINESS

 

Importers and marketers of clothes from China and from India (subject has similar operations via sister company SONELA LTD., though dealing in a somewhat different line of products).

 

Import activities have started recently.

 

Operating from an office in 7 Nordau Street, Ramat Hasharon (which is in the house of the General Manager's parents) and from rented warehouse (total area of 370 sq. meters, serving also sister companies) in 6 Hanagar Street, Industrial Zone, Kfar Saba.

 

Having 2 employees in subject and 8 employees serving in the 3 companies (subject and sister companies – see OTHER COMPANIES).

 

 

MEANS

 

Having no stock as yet (shipment is on its way to Israel).

 

Financial data not forthcoming.

 

There are no charges registered on the company's assets.

 

 

ANNUAL SALES

 

Sales are expected to begin towards the winter (i.e. end of 2007).

 

 

OTHER COMPANIES

 

Other companies fully owned by Ofir Ben-Aharon:

 

SONELA LTD., established 1994, importers and marketers of clothes, for men and women.

 

First of 2007 sales claimed to be NIS 5,000,000.

 

BABY COMFORT LTD., manufacturers of cooling device in babies strollers.

 

 

BANKERS

 

Bank Hapoalim Ltd., Ramat Hasharon Branch (No. 630), Ramat Hasharon,

Account No. 496671.

 

A check with the Central Banks’ database did not reveal any negative information regarding subject’s a/m account.

 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learned.

 

According to the Central Bureau of Statistics, the current spending per capita in 2006 in clothing and footwear rose by 5.8% comparing to 2005, as part of the general trend in 2006 of higher current expenses for private consumption per capita (3% increase).

 

The general growth trend continued into the 1st quarter of 2007, where private expenditure for private consumption rose by 11.8% comparing to the parallel period in 2006 and the expenditure in current consumption per capita went up by 3.8%.

 

The Israeli Chamber of Commerce notes that the Chinese production comprises over 20% of the imported textile goods followed by France (14%), Italy (12%), Hong Kong and Turkey (around 10% each), Spain (7%) and the U.S.A. (4%).

 

The increase in imports emanates from the exposure to foreign markets policy by the State.

Imported apparel in 2006 summed up to US$ 990 million (4% increase from 2005), of which US$ 606 million were from China.

 

 

SUMMARY

 

In principle, subject is good for trade engagements.

 

Being a newly established company with no sales as yet, and considering affiliate reputation, we recommend maximum credit of US$ 15,000 backed by guarantees of SONELA LTD.

 

 

 

 

 

 

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions