MIRA INFORM REPORT

 

 

Report Date :

27.02.2007

 

IDENTIFICATION DETAILS

 

Name :

S M FOODS – DIVISION OF VENKATRAMANA FOOD SPECIALITIES LIMITED

 

 

Registered Office :

Shop No. 7, 3rd Floor, 184, Poonamalee High Road, Chennai – 600010, Tamilnadu

 

 

Country :

India

 

 

Financials (as on) :

31.03.2005

 

 

Date of Incorporation :

19.08.1986

 

 

Com. Reg. No.:

59-13312

 

 

CIN No.:

[Company Identification No.]

U15499TN1986PLC013312

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

PNEV05426B

 

 

PAN No.:

[Permanent Account No.]

AABCV1301P

 

 

Legal Form :

Closely Held Public Limited Liability Company

 

 

Line of Business :

Manufacturers of Food Pellet and Snack Foods and Papad.

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

Small

 

Maximum Credit Limit :

 

 

 

Status :

Moderate

 

 

Payment Behaviour :

Slow but correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having moderate track.  Financial position is moderate.  Payments are reported as slow but correct.

 

The company can be considered for moderate business dealings at usual trade terms and conditions.

 

LOCATIONS

 

Registered Office :

Shop No. 7, 3rd Floor, 184, Poonamalee High Road, Chennai – 600010, Tamilnadu, India

E-Mail :

feedback@peppyworld.com

Website :

http://www.smfood.com

 

 

Corporate Office :

B – 7, Road No. 8, Wagle Industrial Estate, Thane – 400604, Maharashtra

Tel. No.:

91-22-25838211/12/13/14/15

Fax No.:

91-22-25838210

 

DIRECTORS

 

Name :

Ms. Vaishali Mohandas Shetty

Designation :

Managing Director

Address :

1818/19, Wing – 2B, Raheja Classique, New Link Road, Oshiwara, Andheri [West], Mumbai – 400053, Maharashtra, India

Date of Birth/Age :

11.08.1976

Date of Appointment :

13.12.2002

 

 

Name :

Mr. V. Ramdas Balachandra

Designation :

Director

Address :

1502, 15th Floor, Vasty Park, Evershine Nagar, Malad [West], Mumbai – 400064, Maharashtra, India

Date of Birth/Age :

22.02.1950

Date of Appointment :

20.10.1999

 

 

Name :

Mr. R. S. Raghavan

Designation :

Whole Time Director

Address :

5A, Perry Street, Ananda Nagar, Kadirkamam, Pondicherry – 605009

Date of Birth/Age :

21.07.1962

Date of Appointment :

01.10.2002

 

 

Name :

Mr. Sanjay Desai

Designation :

Director

Address :

302, Ashraj Kunj, Kasturi Nagar Society, Manjalpur, Behind Shreyas School, Baroda, Gujarat, India

Date of Birth/Age :

16.08.1963

Date of Appointment :

18.08.2003

 


 

MAJOR SHAREHOLDERS

 

Names of Shareholders

 

No. of Shares

Mr. V. R. Balachandra

 

10

Mr. T. Rajmohan

 

10

Mr. R. S. Raghavan

 

10

Prof. R. S. Rajagopalan

 

10

Dr. R. Jayachandran

 

10

Mr. P. S. Govind Rao

 

10

Mr. C. R. Rajkumar

 

10

SM Holding & Finance Private Limited

 

1335844

Jatipura Trade & Investment Private Limited

 

421706

Jatipura Trade & Investment Private Limited

 

700000

SM Securities Limited

 

500000

SM Holding & Finance Private Limited

 

1320700

Mrs. G. M. Shetty

 

790000

Ms. Vaishali M. Shetty

 

3750000

 

BUSINESS DETAILS

 

Line of Business :

Manufacturers of Food Pellet and Snack Foods and Papad.

 

 

Products :

Item Code No.

Product Description

2101.97

Food Pellet

2108.99

Snack Foods, Papad

 

 

Brand Names :

v      Simba Junior

v      Piknik

v      Piknik Paprika

v      Peppy

v      Simba

v      Senorpeppito

 

 

Exports :

 

Products :

Simba Junior, Piknik, Piknik Paprika, Simba Ring A Ring, Peppy- Tomato Discs

 

PRODUCTION STATUS

 

Particulars

Unit

Licensed Capacity

Installed Capacity

Actual Production

Food Pellets and Snacks Foods

TPA

7200

12680

3261.20

 

GENERAL INFORMATION

 

Bankers :

Industrial Development Bank of India

Nariman Bhavan, 227, Vinay K. Shah Marg, Nariman Point, Mumbai – 400021

 

Regional Office : 480, Anna Salai, Nandanam, Madras – 600035

 

Industrial Credit & Investment Corporation of India Limited

163, Backbay Reclamation, Mumbai – 400020

 

Regional Office : 1, Canotaph Road, Madras – 600018

 

UTI Bank Limited

81, Dev Kunj, Veer Savarkar Marg, Shivaji Park, Dadar, Mumbai – 400028, Maharashtra, India

E-mail : shivajiparkbranchhead@utibank.co.in

 

The Saraswat Co-operative Bank Limited

Thane Branch, Patwardhan Building, Agyari Lane, Jamblinka, Thane [West], - 400601

 

Industrial Credit & Investment Corporation of India Limited

Bank of Baroda Building, Post Box No. 363, 16, Sansad Marg, New Delhi - 110001

 

 

Facilities :

Secured Loans : Hire Purchase Loans secured against Vehicles : Rs. 1.538 millions

 

 

 

Banking Relations :

Satisfactory

 

 

Auditors :

P. Srinivasan & Company

Chartered Accountants,

18, Gopala Krishna Road, T. Nagar, Chennai – 600017, Tamilnadu, India

 

Agrawal & Jindal

Chartered Accountants,

Room No. 10, 2nd Floor, 132, Bazargate Street, Fort, Mumbai – 400001, Maharashtra, India

 

CAPITAL STRUCTURE

 

Authorised Capital :

No. of Shares

Type

Value

Amount

1757570

Equity Shares

Rs. 2.50/- each

Rs. 4.394 millions

4600000

Equity Shares

Rs. 10/- each

Rs. 46.000 millions

 

TOTAL

 

Rs. 50.394 millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

1757570

Equity Shares

Rs. 2.50/- each

Rs. 4.394 millions

4560700

Equity Shares

Rs. 10/- each

Rs. 45.607 millions

 

TOTAL

 

Rs. 50.001 millions

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

 

31.03.2005

31.03.2004

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

 

50.001

16.394

2] Share Application Money

 

39.176

0.000

3] Reserves & Surplus

 

97.438

104.490

4] (Accumulated Losses)

 

[4.199]

[6.979]

NETWORTH

 

182.416

113.905

LOAN FUNDS

 

 

 

1] Secured Loans

 

1.538

2.528

2] Unsecured Loans

 

24.172

46.141

TOTAL BORROWING

 

25.710

48.669

DEFERRED TAX LIABILITIES

 

0.000

0.000

 

 

 

 

TOTAL

 

208.126

162.574

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

 

203.086

154.301

Capital work-in-progress

 

0.000

0.000

 

 

 

 

INVESTMENT

 

0.028

0.000

DEFERREX TAX ASSETS

 

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

 

55.685

7.265

 

Sundry Debtors

 

38.864

2.915

 

Cash & Bank Balances

 

5.953

1.332

 

Other Current Assets

 

0.000

0.000

 

Loans & Advances

 

16.040

3.128

Total Current Assets

 

116.542

14.640

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Current Liabilities

 

107.699

13.662

 

Provisions

 

5.624

0.315

Total Current Liabilities

 

113.323

13.977

Net Current Assets

 

3.219

0.663

 

 

 

 

MISCELLANEOUS EXPENSES

 

1.793

7.610

 

 

 

 

TOTAL

 

208.126

162.574

 


PROFIT & LOSS ACCOUNT

 

PARTICULARS

 

 

31.03.2005

31.03.2004

Sales Turnover [including other income]

 

288.147

71.115

 

 

 

 

Profit/(Loss) Before Tax

 

1.695

0.860

Provision for Taxation

 

[2.577]

0.699

Profit/(Loss) After Tax

 

[4.272]

0.161

 

 

 

 

Export Value

 

0.334

N.A.

 

 

 

 

Import Value

 

2.876

N.A.

 

 

 

 

Total Expenditure

 

286.452

70.255

 

KEY RATIOS

 

PARTICULARS

 

 

 

31.03.2005

31.03.2004

PAT / Total Income

(%)

 

[1.48]

0.22

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

 

0.58

1.20

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

 

0.53

0.50

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

 

0.01

0.01

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

 

0.76

0.54

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

 

1.02

1.04

 

LOCAL AGENCY FURTHER INFORMATION

 

Financial Highlights

 

During the year the company has achieved a sales turnover of Rs. 279.803 millions [Previous year Rs. 72.420 millions] with a Net Loss of Rs. 4.272 millions.  The loss is mainly on account of higher charge for Depreciation and the Deferred Tax Liability for the year.

 

Equity Capital

 

The company has raised fresh capital of Rs. 33.600 millions during the year.

 

Fixed Assets

 

Leasehold Land, Trade Mark, Factory Building, Other Building, Plant & Machinery, Electrical Installation, Laboratory Equipment, Office Equipment, Furniture & Fixtures, Computers and Vehicles.


Form 8 Particular for creation or modification of charges 

Name of the company

VENKATRAMANA FOOD SPECIALITIES LIMITED [hereinafter referred to as ‘the company’]

Presented By

Mr. E. Ahobala Rao

1) Date and description of instrument creating the change

09.01.1987. Deed of hypothecation executed by the company jointly in favour of Industrial Development Bank of India [IDBI] Industrial Finance Corporation of India [IFCI], and the Industrial Credit & Investment Corporation of India Limited [ICICI] [hereinafter collectively].  A certified copy of the said Deed of Hypothecation is enclosed

2) Amount secured by the charge/amount owing on the securities of charge

The Term Loan Rs. 21.500 millions agreed to be lent and advanced by IDBI under Project Financing Participation Scheme to the company together with interest, additional interest, liquidated damages, commitment charges, expenses, premia on prepayment or on redemption, costs, charges and all other moneys payable by the company to IDBI in terms of the Loan Agreement dated Ninth day of January, 1987 between the company of the One part and The Lender of the Other part

3) Short particular of the property charged. If the property acquired is subject to charge, date of the acquired of the property should be given

The whole of the movable properties of the company including its movable plant and machinery spares, tools and accessories and other movables, both present and future [save and except book debts] whether installed or not and whether now lying loose or in cases or which are now lying or stored in or about or shall hereafter from time to time during the continuance of the security by brought into or upon or be stored in or about the company’s factories, premises and godowns or wherever else the same may be or be held by any party to the order or disposition of the company or in the course of transit or on high seas or on order, or delivery, howsoever and wheresoever in the possession of the company and either by way of substitution or addition

4) Gist of the terms and conditions and extent and operation of the charge.

[a] The charge operates as security, inter alia, for the due repayment by the company to IDBI for its Term Loan of Rs. 21.500 millions under Project Financing Participation Scheme together with interest, additional interest, liquidated damages, commitment charges, premia on prepayment or on redemption, costs, charges, expenses and all other moneys payable by the company to IDBI in terms of the said Loan Agreement.

[b] The charge in favour of IDBI under the said Deed of Hypothecation is subject to the charge[s] created and or to be created by the company in favour of its bankers of the company’s stocks of raw materials, semi-finished and finished goods and consumable stores and book debts and such other movables as may be specifically permitted to secure its working capital requirements in the ordinary course of business

[c] The company has undertaken to keep the goods hypothecated in marketable and good condition at its own costs and to insure the same in the joint names of the company and the Lenders

[d] All the goods hypothecated and all the realisations and insurance proceeds thereof and all documents in respect of the said security are to be kept distinguishable and held as the exclusive property of the Lenders

[e] The security created under the said Deed of Hypothecation is to be a continuing security

5) Name and Address and description of the person entitled to the charge.

Industrial Development Bank of India

Nariman Bhavan, 227, Vinay K. Shah Marg, Nariman Point, Mumbai – 400021

 

Regional Office : 480, Anna Salai, Nandanam, Madras – 600035

6) Date  and brief description of instrument modifying the charge

Not Applicable

7) Particulars of modifications specifying the terms and conditions or the extent of operations of the charge in which modification is made and the details of the modification.

Not Applicable

 

Name of the company

VENKATRAMANA FOOD SPECIALITIES LIMITED [hereinafter referred to as ‘the company’]

Presented By

Mr. E. Ahobala Rao

1) Date and description of instrument creating the change

09.01.1987. Deed of hypothecation executed by the company jointly in favour of Industrial Credit & Investment Corporation of India Limited [ICICI], Industrial Development Bank of India [IDBI] and  Industrial Finance Corporation of India [IFCI] [hereinafter collectively].  A certified copy of the said Deed of Hypothecation is enclosed

2) Amount secured by the charge/amount owing on the securities of charge

The Term Loan of Rs. 7.500 millions agreed to be lent and advanced by ICICI under Project Financing Participation Scheme to the company together with interest, additional interest, liquidated damages, commitment charges, expenses, premia on prepayment or on redemption, costs, charges and all other moneys payable by the company to ICICI in terms of the Loan Agreement dated Ninth day of January, 1987 between the company of the One part and The Lender of the Other part

3) Short particular of the property charged. If the property acquired is subject to charge, date of the acquired of the property should be given

The whole of the movable properties of the company including its movable plant and machinery spares, tools and accessories and other movables, both present and future [save and except book debts] whether installed or not and whether now lying loose or in cases or which are now lying or stored in or about or shall hereafter from time to time during the continuance of the security be brought into or upon or be stored in or about the company’s factories, premises and godowns or wherever else the same may be or be held by any party to the order or disposition of the company or in the course of transit or on high seas or on order, or delivery, howsoever and wheresoever in the possession of the company and either by way of substitution or addition

4) Gist of the terms and conditions and extent and operation of the charge.

[a] The charge operates as security, inter alia, for the due repayment by the company to ICICI of its Term Loan of Rs. 7.500 millions under Project Financing Participation Scheme together with interest, additional interest, liquidated damages, commitment charges, premia on prepayment or on redemption, costs, charges, expenses and all other moneys payable by the company to ICICI in terms of the said Loan Agreement.

[b] The charge in favour of ICICI under the said Deed of Hypothecation is subject to the charge[s] created and or to be created by the company in favour of its bankers of the company’s stocks of raw materials, semi-finished and finished goods and consumable stores and book debts and such other movables as may be specifically permitted to secure its working capital requirements in the ordinary course of business

[c] The company has undertaken to keep the goods hypothecated in marketable and good condition at its own costs and to insure the same in the joint names of the company and the Lenders

[d] All the goods hypothecated and all the realisations and insurance proceeds thereof and all documents in respect of the said security are to be kept distinguishable and held as the exclusive property of the Lenders

[e] The security created under the said Deed of Hypothecation is to be a continuing security

5) Name and Address and description of the person entitled to the charge.

Industrial Credit & Investment Corporation of India Limited

163, Backbay Reclamation, Mumbai – 400020

 

Regional Office : 1, Canotaph Road, Madras – 600018

6) Date  and brief description of instrument modifying the charge

Not Applicable

7) Particulars of modifications specifying the terms and conditions or the extent of operations of the charge in which modification is made and the details of the modification.

Not Applicable

 

Corporation identity number or foreign company registrations number of the company 

U15499TN1986PLC013312

Name of the company

S M FOODS – DIVISION OF VENKATRAMANA FOOD SPECIALITIES LIMITED

Address

Shop No. 7, 3rd Floor, 184, Poonamalee High Road, Chennai – 600010, Tamilnadu

This Form is for

Creation of charge

Type of Charges

Equitable mortgage or mortgage of property by depositing the title deeds

Particular of the charge holder 

UTI Bank Limited

81, Dev Kunj, Veer Savarkar Marg, Shivaji Park, Dadar, Mumbai – 400028, Maharashtra, India

E-mail : shivajiparkbranchhead@utibank.co.in

Nature or description of the instrument creating charge  

No Instrument : Memorandum of Entry [MOE], Equitable mortgage of property by deposit of title deeds

Date of the instrument creating charge

06.07.2006

Amount Secure by the charge

Rs. 30.000 millions

Brief of the principal terms and conditions and extent and operation of the charge

Immovable property given to secure factoring facility granted by the Bank

 

Name of the company

VENKATRAMANA FOOD SPECIALITIES LIMITED [hereinafter referred to as ‘the company’]

Presented By

The Saraswat Co-operative Bank Limited, Thane Branch

1) Date and description of instrument creating the change

Agreement of Hypothecation of movable property recording Letter Evidencing Deposit of Title Deed Both the agreements are dated 19 September, 2005 and constitute single charge

2) Amount secured by the charge/amount owing on the securities of charge

Rs. 10.000 millions

3) Short particular of the property charged. If the property acquired is subject to charge, date of the acquired of the property should be given

Hypothecation of all the stocks, debtors, tangible movable property [both present and future] belonging to the borrower and lying and being at the borrowers place of business or wherever

Further hypothecation of book debts, outstandings monies receivable, claims and approved bookdebts and bills

Mortgage of commercial property located at Plot No. B7 & B10, MIDC Road No. 8 and 15, Wagle Industrial Estate, Thane – 400605

4) Gist of the terms and conditions and extent and operation of the charge.

R.O.I. : 12% p.a. or as the bank may from time to time fix.  This is Cash Credit facility

The immovable property is collateral security for the above said cash credit facility

5) Name and Address and description of the person entitled to the charge.

The Saraswat Co-operative Bank Limited

Thane Branch, Patwardhan Building, Agyari Lane, Jamblinka, Thane [West], - 400601

6) Date  and brief description of instrument modifying the charge

Not Applicable

 

Name of the company

VENKATRAMANA FOOD SPECIALITIES LIMITED [hereinafter referred to as ‘the company’]

Presented By

V. Shankar – General Manager Finance and Company Secretary

1) Date and description of instrument creating the change

06.09.1988. Deed of hypothecation executed by the company jointly in favour of Industrial Finance Corporation of India [IFCI], Industrial Development Bank of India [IDBI] and the Industrial Credit and Investment Corporation of India Limited [ICICI] [hereinafter collectively referred to as ‘the Lenders’]. A certified copy of the said deed of hypothecation is enclosed

2) Amount secured by the charge/amount owing on the securities of charge

The term loan of Rs. 1.500 millions agreed to be lent and advanced by IFCI to the company under Project Finance Participation Scheme [PFPS] together with interest, additional interest, liquidated damages, commitment charges, premia on prepayment or on redemption, costs, charges expenses and all other money payable by the company to IFCI in terms of the Term Loan agreement dated Sixth day of September, 1988 between the company of the one part and the Lenders of the Other part.

3) Short particular of the property charged. If the property acquired is subject to charge, date of the acquired of the property should be given

The whole of the movable properties of the company including its movable plant and machinery spares, tools and accessories and other movables, both present and future [save and except book debts] whether installed or not and whether now lying loose or in cases or which are now lying or stored in or about or shall hereafter from time to time during the continuance of the security be brought into or upon or be stored in or about the company’s factories, premises and godowns or wherever else the same may be or be held by any party to the order or disposition of the company or in the course of transit or on high seas or on order, or delivery, howsoever and where so ever in the possession of the company and either by way of substitution or addition

4) Gist of the terms and conditions and extent and operation of the charge.

[a] The charge operates as security, inter alia, for the due repayment by the company to IFCI of its Term Loan of Rs. 1.500 millions under PFPS together with interest, additional interest, liquidated damages, commitment charges, premia on prepayment or on redemption, costs, charges, expenses and all other moneys payable by the company to IFCI in terms of the said Loan Agreement.

[b] The charge in favour of IFCI under the said Deed of Hypothecation is subject to the charge[s] created and or to be created by the company in favour of its bankers of the company’s stocks of raw materials, semi-finished and finished goods and consumable stores and book debts and such other movables as may be specifically permitted to secure its working capital requirements in the ordinary course of business

[c] The company has undertaken to keep the goods hypothecated in marketable and good condition at its own costs and to insure the same in the joint names of the company and the Lenders

[d] All the goods hypothecated and all the realisations and insurance proceeds thereof and all documents in respect of the said security are to be kept distinguishable and held as the exclusive property of the Lenders

[e] The security created under the said Deed of Hypothecation is to be a continuing security

5) Name and Address and description of the person entitled to the charge.

Industrial Credit & Investment Corporation of India Limited

Bank of Baroda Building, Post Box No. 363, 16, Sansad Marg, New Delhi - 110001

Regional Office : Madras

6) Date  and brief description of instrument modifying the charge

Not Applicable

7) Particulars of modifications specifying the terms and conditions or the extent of operations of the charge in which modification is made and the details of the modification.

Not Applicable

 

Name of the company

VENKATRAMANA FOOD SPECIALITIES LIMITED [hereinafter referred to as ‘the company’]

Presented By

V. Shankar – General Manager Finance and Company Secretary

1) Date and description of instrument creating the change

08.08.1988. Deed of hypothecation executed by the company jointly in favour of Industrial Development Bank of India [IDBI]. A certified copy of the said deed of hypothecation is enclosed.

2) Amount secured by the charge/amount owing on the securities of charge

The bridging loan of Rs. 2.500 millions agreed to be lent and advanced by IDBI to the company together with interest, additional interest, liquidated damages, commitment charges, premia on prepayment or on redemption, costs, charges, expenses and all other moneys payable by the company to IDBI in terms of the bridging loan agreement dated 8th August, 1988 between the company of the one part and the IDBI of the other part

4) Gist of the terms and conditions and extent and operation of the charge.

[a] The charge operates as security, inter alia, for the due repayment by the company to IDBI of its Term Loan of Rs. 3.000 millions together with interest, additional interest, liquidated damages, commitment charges, premia on prepayment or on redemption, costs, charges, expenses and all other moneys payable by the company to IDBI in terms of the said Loan Agreement.

[b] The charge in favour of IDBI under the said Deed of Hypothecation is subject to the charge[s] created and or to be created by the company in favour of its bankers of the company’s stocks of raw materials, semi-finished and finished goods and consumable stores and book debts and such other movables as may be specifically permitted to secure its working capital requirements in the ordinary course of business

[c] The company has undertaken to keep the goods hypothecated in marketable and good condition at its own costs and to insure the same in the joint names of the company and the IDBI

[d] All the goods hypothecated and all the realisations and insurance proceeds thereof and all documents in respect of the said security are to be kept distinguishable and held as the exclusive property of the IDBI

[e] The security created under the said Deed of Hypothecation is to be a continuing security

5) Name and Address and description of the person entitled to the charge.

Industrial Development Bank of India

Nariman Bhavan, 227, Vinay K. Shah Marg, Nariman Point, Mumbai – 400021

 

Regional Office : 480, Anna Salai, Nandanam, Madras – 600035

6) Date  and brief description of instrument modifying the charge

Not Applicable

7) Particulars of modifications specifying the terms and conditions or the extent of operations of the charge in which modification is made and the details of the modification.

Not Applicable

 

Website Details :

 

The Largest selling Extruded Indian Snack Brand

               
Subject is a pioneer of 'Ready-to-Eat' Snacks and non-ship snack food segment, took the first step in this direction with the installation of a fully automatic pellet processing line imported from Mapimpianti, Italy. The idea was to process and popularize a range of high quality pelleted products as a snack food variant in India. Subject launched its own range of pelleted snack foods in various flavours, shapes and sizes. This met with instant consumer acceptance.


The division has now added a host of new brands that have also been success stories.

 

Their products are available in over 1.5 million retail counters across India and serviced by a distribution network of more than 300 stockists.

 

They have strategically placed multiple manufacturing locations across the country to ensure availability and catering to regional flavour.

 

The company, simultaneously started development of Tomato Ketchup and Indian ethnic range of food products like Pickles, Spices and Papads under the brand name 'Sampoorn'.

 

Subject has ambitious plans to capture the overseas markets. Currently they are exporting their various products to neighboring countries and the Middle East.

 

Better times ahead for snack food industry

 

Saturday, September 09, 2006

 

SM Foods (a division of Venkatramana Food Specialities Limited), the largest selling extruded Indian snack brand in the country has carved a place for itself in the Indian snack industry. Having sold more than a billion packs till today and with a wide presence of 1.5 million retail counters across the country, it is one of the major national brands competing against the multinationals like FritoLay.


Mainly catering to the kids segment, its brands Peppy, Picnic, Simba are a big hit amongst the school kids. All its manufacturing units are strategically located across the country to ensure easy availability. A huge distribution network of more than 500 stockiest backs it up. Growing at the rate of 15-20% in the past few years, it is confident of growing by 30-40% in future.


Ketan Thakkar from Food and Beverage News spoke to Ossie Menezes, marketing manager of SM foods about the latest developments in the company and the industry. Excerpts:


What is the take on the current state of snacks industry in the country?

 

As it is commonly referred, today the snack food industry is the sunshine industry. It has been doing quite well in the past few years and is heading towards a great future. The way things are developing in the current context, where people have better spending power, good knowledge and great exposure, better times are ahead of the snack industry.


What are the key issues affecting the industry?

 

Quality has become major issue today; it is one area, which needs a serious attention. They constantly try to maintain the best of quality, because the consumer always demands the best even if he is buying a Rs 2 pack or Rs 50 pack.


In the wake of rising fuel prices and the increasing octroi duty, maintaining a consistent price is a constant challenge. They cannot increase the price of a product by 50 paise or a rupee, so they have to work backwards and keep their cost down so as to ensure that they do not comprise on the quality.


They are constantly looking at various ways, through which they can streamline the viability of operations, cut the cost by adopting latest machinery etc. All their machineries are imported from reputed companies from Europe, which is one of the main reasons why the quality is on par with the international standards. They constantly work to make things viable so that they do not pass on the burden to the consumers and absorb all the cost on their end.

 

What is the take on the food packaging in the industry?

 

There is a belief 'Consumer first eats with his eyes, then with this nose and then with his mouth' this itself shows how much of appearance (packaging) is important. The standard of packaging has changed drastically all over, and today majority of organized players are geared up in this regard. In the first 10 years, they decided not to tamper with packaging.


However, in the last six months they have changed their packaging drastically. The current packaging is more chic and international and it is really appealing in its looks and colours. And the entire range of snacks brand they have has gone through a sea change in terms of packaging.


What are the threats and challenges ahead of the industry?

 

There is a major assumption that a packaged snack food is a junk food product. There is a constant effort on part of packaged snack food industry to project the health aspects. SM Foods is making a conscious effort to project itself as a healthy snack. Mainly catering to the kids segment, their products are fortified with vitamins and proteins. Their products do not contain MSG (mono sodium glutamate) (a fat component), which is widely available in chips segment.


Being one of the leading national snack brands, how is it competing against multinational like Lays?

 

To be honest, they have done good turn to all of them, by making the average consumer aware of quality offered by a branded snack vis a vis a local snack. However, I must admit that because of a huge financial backup, they tend to through a spanner in the works.


Their strength and forte has always been non-chip extruded snack and they still hold a good lead in that category. With the entry of Lays, the growth rate has slowed down. Their products mainly cater to child segment and Lays cater to teenagers and adults. To be frank, the entry of Lays has only helped them to grow.

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.17

UK Pound

1

Rs.86.69

Euro

1

Rs.58.22

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

4

OPERATING SCALE

1~10

4

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

3

--PROFITABILIRY

1~10

3

--LIQUIDITY

1~10

4

--LEVERAGE

1~10

4

--RESERVES

1~10

4

--CREDIT LINES

1~10

4

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

NO

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

35

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions