MIRA INFORM REPORT

 

 

Report Date :

20th January, 2007

 

IDENTIFICATION DETAILS

 

Name :

SENSHUKAI CO LTD

 

 

Registered Office :

1-4-32 Doshin Kitaku Osaka 530-0086, Japan

 

 

Country :

Japan

 

 

Financials (as on) :

31.12.2005

 

 

Date of Incorporation :

November 1955

 

 

Legal Form :

Limited Company (Kabushiki Kaisha)

 

 

Line of Business :

Mail-order house through catalogs, online, mobile-phones by membership system, with non-store operation, offering a broad lineup from clothing, interior goods, everyday items to maternity products and children’s clothing, with fashion apparel at its core

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

Yen 3,545.7 Million

 

 

Status :

Fair

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 


Company Name

 

SENSHUKAI CO LTD

 

 

REGD NAME

 

KK Senshukai

 

 

MAIN OFFICE

 

1-4-32 Doshin Kitaku Osaka 530-0086 JAPAN

Tel                    : 06-6881-3100    

Fax                   : 06-6881-3054

URL                  : http://www.senshukai.co.jp/;

  http://bellemaison.jp/

E-Mail address  : info@senshukai.co.jp

 

 

ACTIVITIES

 

Mail-order house thru catalogs and online store

 

 

BRANCHES

 

Tokyo (4), Otaru, Gamagori, Fuso, Ogaki, Nara, Utsunomiya

 

 

CHIEF EXEC

 

YASUHIRO YUKIMACHI, PRES

 

 

Yen Amount

 

In million Yen, unless otherwise stated

 

 

SUMMARY

 

FINANCES        FAIR                             A/SALES          Yen 145,453 M

PAYMENTS      REGULAR                     CAPITAL           Yen 30,369 M

TREND             STEADY                       WORTH            Yen 52,519 M

STARTED         1955                             EMPLOYES      965

 

 

COMMENT

 

MAIL ORDER HOUSE (NON-STORE OPERATOR).

FINANCIAL SITUATION CONSIDERED FAIR AND GOOD FOR ORDINARY BUSINESS ENGAGEMENTS.

 

MAX CREDIT LIMIT: YEN 3,545.7 MILLION, 30 DAYS NORMAL TERMS..

 

Forecast (or estimated) figures for 31/12/2006 fiscal term

 

 

HIGHLIGHTS

 

The subject company is a leading mail-order house operating on non-store basis, with sales thru catalogs as mainline.  Rapidly grown on group sales to women targeting to their late 20s to 30s. employees in public corporations and major private firms.  Has strength in unique products.  Advancing into home shopping thru TV and mobile phones.  Set up new company with DNA aimed at reinforcing sales via mobile-phones.  Operates over 20 sales firms abroad.  Advancing into aerobics studio operations.  In 2004, established Belle Maison Service Center Co Ltd, specializing in large workplace-based purchasing groups, offering meticulous services and sales campaigns.

 

 

FINANCIAL INFORMATION

 

The sales volume for Dec/2005 fiscal term amounted to Yen 145,453 million, a 1.2% down from Yen 147,159 million in the previous term.  While mail-order sales specializing in a single area such as health foods or cosmetics saw sales grow, companies offering a full range via catalogs continued to languish.  The recurring profit was posted at Yen 3,962 million and the net profit at Yen 1,267 million, respectively, compared with Yen 3,033 million recurring profit and Yen 1,231 million net profit, respectively, a year ago.  The profit improvement is thanks to reduction in selling & general expenses achieved through the effective management of media-related expenditures, including catalog mailing & printing costs, and product procurement.

 

Fourth Quarter results ending Sept/2006: sales Yen 107,439 million (down 0.1%), operating profit Yen 1,431 million (down 63.2%), recurring profit Yen 1,665 million (down 48.5%), net profit Yen 460 million (down 66.6%).  (% compared with the same period the previous year).  Sales dipped due to sluggish consumer demand for autumn/winter clothes, affected by too hot a summer weather.  Expenses increased by swelling cost of sales campaign for spring clothes.

 

For the term just ended Dec 2006 the recurring profit was projected at Yen 2,900  million and the net profit at Yen 1,000 million, respectively, on a 1.6% rise in turnover, to Yen 147,000 million.  Sales will rise on back of increased online orders.  Profits may worsen due to mounting costs on mobile phone-related development.

 

The financial situation is considered ^ and good for ^ business engagements. Max credit limit is estimated at Yen ^ million, on 30 days normal terms.

 

REGISTRATION

 

Date Registered : Nov 1955

Legal Status                  : Limited Company (Kabushiki Kaisha)

Authorized                     : 180 million shares

Issued                           : 47,620,393 shares

Sum                             : Yen 20,359 million

 

 

Major shareholders (%)

 

Nikko Principal Investments (7.1), Brastsheave Co (7.0), Sauzan Corp (3.7), Japan Trustee Services Bank (3.7), Company’s Treasury Stock (3.6), Toppan Printing (3.3), Master Trust Bank of Japan T (3.3), Dai Nippon Printing (3.1), SMBC (2.4), CBNY National Financial Services (2.2); foreign owners (8.9)

No. of shareholders: 3,363

 

Listed on the S/Exchange (s) of: Tokyo, Osaka

 

 

Managements

 

Yasuhiro Yukimachi, pres; Koichi Horii, s/mgn dir; Kiichi Tagawa, mgn dir; Michio Tanabe, mgn dir; Sohachi Sawamoto, mgn dir; Kiyoshi Kubata, dir; Kazuhide Fujita, dir; Kaoru Asada, dir; Tomoko Oishi, dir

Nothing detrimental is known as to the commercial morality of executives.

 

 

Related companies

 

Senshukai General Service, Senshu Unyu, Senshu Logistics, Aimer Co     (Tot 8 as of Dec/2005)

 

 

OPERATION

 

Activities: Mail-order house through catalogs, online, mobile-phones by membership system, with non-store operation, offering a broad lineup from clothing, interior goods, everyday items to maternity products and children’s clothing, with fashion apparel at its core (--100%).

(Membership breakdowns)

Members                                   : 6.4 million

Catalogs issued                         : 18 categories of 104 million units

Membership of contract firms      : 110,000 firms of about 630,000 persons

Internet members                       : 3.9 million members; sales Yen 35.4 million (--all about)

 

 

Clients

 

Consumers, online shoppers, other

 

 

No. of accounts

 

Unavailable

 

 

Domestic areas of activities

 

Nationwide

 

 

Suppliers

 

[Mfrs, wholesalers] Itochu Corp, Toppan Printing, Dai Nippon Printing, Toppan Cosmo, other.

 

 

Payment record

 

Regular

 

 

Location

Business area in Osaka.  Office premises at the caption address are owned and maintained satisfactorily.

 

 

Bank References

 

SMBC (Osaka-Chuo)

Bank of Tokyo-Mitsubishi UFJ (Tenroku)

Relations: Satisfactory

 

 

FINANCES

 

(Consolidated in million yen)

 

 

Terms Ending:

31/12/2005

31/12/2004

INCOME STATEMENT

 

 

 

  Annual Sales

 

145,453

147,159

 

  Cost of Sales

75,173

76,115

 

      GROSS PROFIT

70,279

71,043

 

  Selling & Adm Costs

66,847

68,122

 

      OPERATING PROFIT

3,432

2,921

 

  Non-Operating P/L

530

112

 

      RECURRING PROFIT

3,962

3,033

 

      NET PROFIT

1,267

1,231

BALANCE SHEET

 

 

 

 

  Cash

 

11,133

10,607

 

  Receivables

 

10,046

9,999

 

  Inventory

 

15,165

13,972

 

  Securities, Marketable

187

1,169

 

  Other Current Assets

13,001

12,897

 

      TOTAL CURRENT ASSETS

49,532

48,644

 

  Property & Equipment

25,605

28,236

 

  Intangibles

 

1,475

1,163

 

  Investments, Other Fixed Assets

16,176

9,517

 

      TOTAL ASSETS

92,788

87,560

 

  Payables

 

10,986

10,270

 

  Short-Term Bank Loans

124

125

 

 

 

 

 

 

  Other Current Liabs

26,457

26,419

 

      TOTAL CURRENT LIABS

37,567

36,814

 

  Debentures

 

 

 

 

  Long-Term Bank Loans

393

388

 

  Reserve for Retirement Allw

613

903

 

  Other Debts

 

1,653

2,273

 

      TOTAL LIABILITIES

40,226

40,378

 

      MINORITY INTERESTS

43

47

 

Common stock

20,359

20,359

 

Additional paid-in capital

20,657

19,866

 

Retained earnings

18,438

19,372

 

Evaluation p/l on investments/securities

1,719

219

 

Others

 

(7,501)

(8,946)

 

Treasury stock, at cost

(1,153)

(3,735)

 

      TOTAL S/HOLDERS` EQUITY

52,519

47,135

 

      TOTAL EQUITIES

92,788

87,560

CONSOLIDATED CASH FLOWS

 

 

 

 

Terms ending:

31/12/2005

31/12/2004

 

Cash Flows from Operating Activities

 

2,539

2,989

 

Cash Flows from Investment Activities

-5,086

-1,734

 

Cash Flows from Financing Activities

2,625

-1,514

 

Cash, Bank Deposits at the Term End

 

11,320

11,242

ANALYTICAL RATIOS            Terms ending:

31/12/2005

31/12/2004

 

 

Net Worth (S/Holders' Equity)

52,519

47,135

 

 

Current Ratio (%)

131.85

132.13

 

 

Net Worth Ratio (%)

56.60

53.83

 

 

Recurring Profit Ratio (%)

2.72

2.06

 

 

Net Profit Ratio (%)

0.87

0.84

 

 

Return On Equity (%)

2.41

2.61


 

RATING EXPLANATIONS

 

 

RATING

STATUS

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

 

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