MIRA INFORM REPORT

 

 

Report Date :

30.07.2007

 

IDENTIFICATION DETAILS

 

Name :

SINO HERO FOODS LTD

 

 

Registered Office :

Suite 10, 15FL Radio City 505 Hennessey Rd Causeway Bay

 

 

Country :

Hong Kong

 

 

Date of Incorporation :

April 6, 2005

 

 

Com. Reg. No.:

0961003

 

 

Legal Form :

Private

 

 

Line of Business :

Trading a wide range of food and related products.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

Small

 

Maximum Credit Limit :

USD 10,000

 

 

Status :

Small Company

 

 

Payment Behaviour :

Usually correct

 

 

Litigation :

Clear

 

 


name & address          

 

SINO HERO FOODS LTD

SUITE 10, 15FL RADIO CITY 505 HENNESSEY RD CAUSEWAY BAY HONG KONG

TEL      : [+852] 28367241   

FAX      : [+852] 28367261

 

 

EXECUTIVE SUMMARY

 

INCORPORATION DATE            : APRIL. 6, 2005

REGISTRATION NO.                  : 0961003

LEGAL FORM                           : PRIVATE

CHIEF EXECUTIVE                    : N/A

STAFF STRENGTH                    : 10

CAPITAL                                   : US$ 1,279

BUSINESS LINE                        : TRADER

TURNOVER                              : N/A (AS OF DEC. 31, 2006)

EQUITIES                                 : N/A (AS OF DEC. 31, 2006)

PAYMENT                                : AVERAGE

RECOMM. CREDIT RANGE       : USD 10,000

MARKET CONDITION                : AVERAGE

FINANCIAL CONDITION : N/A

OPERATIONAL TREND  : STEADY

GENERAL REPUTATION           : AVERAGE

EXCHANGE RATE                     : HKD 7.82170 = USD1 AS OF 2007-7-27

 

Adopted abbreviations:

ANS - amount not stated

NS - not stated 

SC - subject company (the company inquired by you)

NA - not available          

M - million        

HKD – Hong Kong Dollars

 

 

 

 

 

 


Rounded Rectangle: HISTORY 

 

 

 


*Company Registration*

===================

(1)

License number     : 0961003

Date issued           : 6 April, 2005

Issuing authority    : Companies Registry

Type of license      : Corporate

 

(2)

License number     : 35513068-000

Issuing authority    : Business Registration Office - Inland Revenue Dept

Type of license      : Business 

 

*Capital Details*

=============

Share value            : HKD 1.00/-each

Authorized capital   : HKD 10,000.00

Paid-up capital       : HKD 1,000.00

 

*Reputation*

==========

Reference checking for the purpose of establishing the firm's reputation within the respective industry failed to reveal any negative information.

 

*Approved Signatures*

==================

Only Mr. Samir Kumar can sign on behalf of the company with seal affixed.

 

Rounded Rectangle: WEB SITE 

 

 

 


Web site: www.sinoheroltd.com   SC’s website is unable to be landed at present for the technical reason.

 

Email : samk@sinoheroltd.com

 

 

Rounded Rectangle: LITIGATION 

 

 


For the past 2 years there is no record of litigation.

 

 

Rounded Rectangle: OWNERSHIP/MANAGEMENT BACKGROUND 

 

 


*Major Shareholders*

=================

Total number of shareholders     : 2

Total number of ordinary shares : 1,000

 

Shareholders' Name           No. of Ordinary Shares     Amount of Shares (HKD)    % of Shares

--------------------------            -------------------------------     ---------------------------------     ----------------

Samir Kumar                                    900                                        900.00                      90.00

Juhi Prabhatkumar Datta                   100                                        100.00                     10.00

 

*Director's Details*

===============

(1)

Samir Kumar

Founder               : Co-Founder

National ID no.    : P417388(4)

Address               : 12C Caperidge Drive, Discovery Bay, Hong Kong

E-mail address    : samk@sinoheroltd.com

Work experience : Founder & Director, FRONTIER FOODS LTD

 

(2)

Philip Hung-yuen Wong

HKID no. : D426824(6)

Address  : 15Fl Radio City 505 Hennessy Rd, Causeway Bay, Hong Kong

Tel no.    : 28935915

Fax No.  : 35790465

 

Shareholders' Details

-----------------------------

Juhi Prabhatkumar Datta

Address  : 12C Caperidge Drive, Discovery Bay, Hong Kong

 

 

Rounded Rectangle: BUSINESS OPERATIONS 

 

 


*Main Products & Services*

======================

Specializes in trading a wide range of food and related products.

 

Carries the brand name Alphonso. 

 

Products : Bakery ingredients 

                Bakery products 

                 Bulk chocolates 

                 Butter oil substitutes 

                 Cheese 

 

*Payment Terms*

=============

Sales

-------

Local    : Cash or Credit

Export  : Letter of Credit (L/C)

              Telegraphic Transfer (T/T)

 

Purchases

--------------

Local    : Cash or Credit

Import  : Letter of Credit (L/C)

               Telegraphic Transfer (T/T)

 

*Local Distribution Network*

=======================

Majority of the annual turnover is attributed to local sales. 

 

*Export Markets*

==============

Part of the annual turnover is attributed to export. 

 

 

Rounded Rectangle: RELATED COMPANIES 

 

 


*Subsidiaries, Joint-ventures & Affiliates*

=================================

Maintains offices in Denver, USA and Guangzhou, China.

 

*Strategic Partners & Alliances*

=========================

Group name  : SINO HERO INT'L GROUP

Details           : The group is engaged in providing the following services to China:

                          - Original equipment manufacturing

                          - Original design manufacturing

                          - Packaging and printing services

                          - Food and beverage import & export

                          - Consultancy services for companies entering China market 

 

*IMPORTER AGENCY LISTING*

==========================

Supplier : GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION

Country of Origin : India

Product Description : Butter 

Brand : Amul

Year : 2006

 

Supplier : GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION

Country of Origin : India

Product Description : Butter 

Brand : Amul

Year : 2006

 

Supplier : LOWE CORP LTD

Country of Origin : New Zealand

Product Description : Butter oil substitutes 

Brand : Lowe

Year : 2006

 

Supplier : LOWE CORP LTD

Country of Origin : New Zealand

Product Description : Butter oil substitutes 

Brand : Lowe

Year : 2006

 

Supplier : GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION

Country of Origin : India

Product Description : Cheddar cheese 

Brand : Amul

Year : 2006

 

Supplier : GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION

Country of Origin : India

Product Description : Cheddar cheese 

Brand : Amul

Year : 2006

 

Supplier : GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION

Country of Origin : India

Product Description : Mozzarella cheese 

Brand : Amul

Year : 2006

 

Supplier : GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION

Country of Origin : India

Product Description : Mozzarella cheese 

Brand : Amul

Year : 2006

 

Supplier : GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION

Country of Origin : India

Product Description : Processed cheese slices 

Brand : Amul

Year : 2006

 

Supplier : GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION

Country of Origin : India

Product Description : Processed cheese slices 

Brand : Amul

Year : 2006

 

Supplier : MTR FOODS

Country of Origin : India

Product Description : Ready-to-eat meals 

Brand : MTR

Year : 2006

 

Supplier : MTR FOODS

Country of Origin : India

Product Description : Ready-to-eat meals 

Brand : MTR

Year : 2006

  

Supplier : CHALLENGE DAIRY COOP

Country of Origin : Australia

Product Description : Wexed cheeses 

Brand : Challenge

Year : 2006

 

Supplier : CHALLENGE DAIRY COOP

Country of Origin : Australia

Product Description : Wexed cheeses 

Brand : Challenge

Year : 2006

 

Supplier : PREMIUM AUSTRALIAN

Country of Origin : Australia

Product Description : Wines 

Brand : Three Roos

Year : 2006

 

Supplier : PREMIUM AUSTRALIAN

Country of Origin : Australia

Product Description : Wines 

Brand : Three Roos

Year : 2006

 

 

Rounded Rectangle: PAYMENTHISTORY 

 

 


PAYMENT RATING : 3                OBTAINED SCORES    : 51

Rating Key

Implication

Implications

1

Scores 85–100

Excellent

2

Scores 75 – 84

Above Average

3

Scores 50 – 74

Average

4

Scores 35 – 49

Fair

5

Scores 15 – 34

Below Average

6

Scores 01 – 14

Poor

NR

No Data

No Data

 

The rating indicates the payment pattern of SC based upon our Payment Database, comments from suppliers of SC, information from banks (if available), as well as industrial sources.

 

Dealings on open terms may be possible for SMALL amounts depending on individual judgement experience.

 

 

Rounded Rectangle: FINANCIAL HIGHLIGHTS 

 

 


As a private limited company there is no legal requirement according to local corporate law for public disclosure of detailed financials.

 

*Bank Details*

============

Bank name : HONG KONG & SHANGHAI BANKING CORP LTD, THE

Branch        : Basement Level HSBC Main Bldg 1 Queen's Rd

Swift code  : HSBCHKHH

 

 

Rounded Rectangle: REMARKS 

 

 


SC is considered a normally advancing concern with steady customers and good base to meet its trade engagements.  A credit line up to USD 10,000 would appear to be within SC’s capacities.

 

 

 

Attached: trade references

 

 

 

 

 

 

 

 

 

 

 

 

SIC PRODUCT CLASSIFICATION & ACTIVITY 

 

Activity             Code                Product/Service Description

Trading              0179                 Fruits and tree nuts

Trading              2000                 Food and Kindred Products

Trading              2022                 Cheese, natural and processed

Trading              2037                 Frozen fruits, fruit juices, and vegetables

Trading              2051                 Bread and other bakery products, other than frozen

Trading              2066                 Chocolate and cocoa products

Trading              2077                 Animal and marine fats and oils

Trading              2079                 Shortening, table oils, margarine and other edible fats and oils

Trading              2084                 Wines, brandy, and brandy spirits

Trading              2095                 Roasted coffee

 

HARMONIZED PRODUCT CLASSIFICATION & ACTIVITY 

 

Activity             Code                             Product/Service Description

Trading              0405207000                   Dairy products

Trading              0406                             Cheese and curd

Trading              0900                             Coffee, tea, mate & spices

Trading              1500                             Animal or vegetable fats, oils & waxes

Trading              1806                             Chocolate & other food products containing cocoa

Trading              1905901080                   Bread, biscuits and other similar baked products

Trading              1905901090                   Biscuits and other similar baked products

Trading              2008994000                   Mangoes, prepared or preserved

Trading              2009                             Fruit juices (& grape must) & veg juice, no spirit

Trading              2106                             Food preparations

 

DETAILED PRODUCT CLASSIFICATION & ACTIVITY 

 

Activity             Product/Service Description

Trader               Ready-to-eat meals 

Trader               Dairy products 

Trader               Oil 

Trader               Fats 

Trader               Bakery ingredients 

Trader               Organic juices 

Trader               Organic coffee 

Trader               Butter oil substitutes 

Trader               Mango pulp 

Trader               Wines 

 

INTERNATIONAL TRADE: ACTIVITY & MARKETS

 

Exporting to Asia

Exporting to China

Importing from Asia

Importing from Australia

Importing from Europe

Importing from India

Importing from New Zealand

Importing from North America

Importing from Oceania

Importing from USA

 

 

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions