MIRA INFORM REPORT

 

 

Report Date :

02.06.2007

 

IDENTIFICATION DETAILS

 

Name :

NORTH AROMA ASSOCIATES

 

 

Registered Office :

Aapka City Plaza, 3rd Floor, Civil Lines, Gurgaon – 122 001, Haryana,

 

 

Country :

India

 

 

Financials (as on) :

31.03.2007

 

 

Date of Incorporation :

2006

 

 

Legal Form :

Sole Proprietory concern

 

 

Line of Business :

Marketing of Aroma Hytech Limited Products Proofing etc.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

Small

 

Maximum Credit Limit :

USD 4000

 

 

Status :

New Concern

 

 

Payment Behaviour :

Usually correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is a new marketing concern.  It has yet to establish track.  However supported by old established concern Aroma Hytech Limited., Ahmedabad.  Trade relations are fair.  Nothing adverse reported.

 

The concern can be considered for small to mediocre business dealings at usual trade terms and conditions initially.

 

 

LOCATIONS

 

Registered Office :

Aapka City Plaza, 3rd Floor, Civil Lines, Gurgaon – 122 001, Haryana, India

Tel. No.:

91-124-4069200

Mobile No.:

91-9810875781

Fax No.:

91-124-4069210

E-Mail :

northaroma@gmail.com

Website :

http://nrtharoma.tradeindia.com

Area :

1500 Sq. fts.

Location :

Owned

 

 

SOLE PROPRIETOR

 

Name :

Mr. Ruchir Mittal

Designation :

Proprietor

Mobile No.:

91-9811883100

Date of Birth/Age :

52 years

Qualification :

Engineer

Experience :

25 years

Date of Appointment :

 

 

 

BUSINESS DETAILS

 

Line of Business :

Marketing of Aroma Hytech Limited Products Proofing etc.

 

 

Products :

v      Multi Purpose Submersible Pumps

v      Sewage Submersible Pumps

v      Electrical Submersible Pumps (open Impeller)

v      Submersible Pump Sets

v      Centrifugal Pumps

v      Casting Pipes

v      Column Pipes

v      Irrigation Pipes

v      Plumbing Pipes

v      PVC Plumbing Pipes

v      Pressure Pipes

v      Winding Wires

 

 

Brand Names :

Aroma Hytech Limited

 

 

Exports :

 

Products :

Aroma Hytech products Building Products – for Building construction proofing and others

Countries :

UK, Germany, South Africa, and USA (Done by Marketing Division) Negotiating

 

 

Imports :

 

Products :

Aroma Hytech Products for construction purposes

Countries :

Italy

 

 

Terms :

 

Selling :

L/C, Cash or Credit

 

 

Purchasing :

L/C, Cash or Credit (60 days)

 

PRODUCTION STATUS

 

Products

 

 

 

Actual Production

Aroma Hytech products Building Products

 

 

 

As per Demand

 

 

GENERAL INFORMATION

 

Customers :

Local Customers and End Users

 

 

No. of Employees :

10

 

 

Bankers :

HDFC Bank, Gurgaon, Haryana, India

 

 

Facilities :

Credit Limit of Rs. 4.000 millions

 

 

 

Banking Relations :

Satisfactory

 

 

Auditors :

 

Name :

Van Associates

Chartered Accountants

Address :

Gurgaon, Haryana, India

 

 

Associates/Subsidiaries :

Aroma Hytech Limited

Ahmedabad, Gujarat, India

 

 

CAPITAL STRUCTURE

 

 

Capital Investment :

 

Owned :

Rs. 1.000 million

Borrowed :

-

Total :

Rs. 1.000 million

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

Particulars

 

 

 

31.03.2007

Sales Turnover

 

 

Negotiating with foreign parties

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

 

Trade References

 

v      Ansal Builders, Gurgaon

v      Omex Builders, Gurgaon

v      DLF – Gurgaon and New Delhi

 

 

Website details attached:

 

Growth is just like the life blood for any business sector as it provides stability to the concerned organization. Every company spends its substantial time in discussing the contemporary marketing strategies. The size of the marketing department depends on the financial strength of the organization. For a medium and small scale organization, it is very difficult to bear the expenses of a large marketing department. If you are looking for a trusted destination for the marketing of your pump related products, then your search ends at subject. The company is a noted distributor for North India catering to the marketing needs of the largest manufacturing units. Their product range includes multi purpose submersible pumps, sewage submersible pumps, electrical submersible pumps (open impeller), submersible pump sets, centrifugal pumps, casting pipes, column pipes, irrigation pipes, etc. 

 

They are backed up by highly competent professionals who are well versed in the arena of marketing to deliver the best services. Subject is well known for delivering excellent marketing services at the most affordable prices. They are equipped with the best infrastructure at their state-of-the-art office spread over 2,30,000 sq. meters in Kutch, Gujarat.

 

Products

Subject is a well known distributor for Agricultural/Domestic/Industrial and Process Pumps, Wires & Cables, UPVC Pipes & Pipe Fittings, Switch Gears & Control Panels, OFC Copper and PVC Compounds. They have earned the reputation of a one stop sourcing destination for premier Water Management Systems. Their sole motto is to provide higher grade and customized Water Management solutions. Their catalog of products includes:

  • Multi Purpose Submersible Pumps
  • Sewage Submersible Pumps
  • Electrical Submersible Pumps (Open Impeller)
  • Submersible Pump Sets
  • Centrifugal Pumps
  • Casting Pipes
  • Column Pipes
  • Irrigation Pipes
  • Plumbing Pipes
  • PVC Plumbing Pipes
  • Pressure Pipes
  • Winding Wires.

Quality Assurance


Quality is the primary concern at Concern. Their quality management programme comprises of several inspection stages in order to allow the flow of only error free products to the market. Each product is capable of delivering its unmatched services and has a long operational life with minimum down time. Their experienced quality inspectors put tight vigil on the whole process, right from procurement from reputed manufacturers to the shipment and after sales service. 

 

Advantages

 

  • Work with close coordination with our esteemed customers
  • Reputation based on quality, reliability, integrity, and complete understanding of the market dynamics
  • Prompt deliveries and customer satisfaction—their top priority
  • Company USP defined by customer satisfaction and expansion of client base
  • Competitive prices--the best price offered in the market
  • Timely delivery of products, providing them an additional edge in the market

Primary Competitive Advantages

 

Unmatched quality, reasonable prices and timely delivery

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs. 40.54

UK Pound

1

Rs. 80.21

Euro

1

Rs. 54.51

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

3

PAID-UP CAPITAL

1~10

4

OPERATING SCALE

1~10

3

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

3

--PROFITABILIRY

1~10

3

--LIQUIDITY

1~10

3

--LEVERAGE

1~10

3

--RESERVES

1~10

3

--CREDIT LINES

1~10

3

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

YES

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

NO

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

28

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions