MIRA
INFORM REPORT
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Report Date : |
07.06.2007 |
IDENTIFICATION DETAILS
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Name : |
MEDIA2WIN INDIA PRIVATE LIMITED |
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Registered Office : |
42, |
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Country : |
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Financials (as on) : |
31.03.2006 |
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Date of Incorporation : |
12.01.2005 |
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Com. Reg. No.: |
11-150598 |
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CIN No.: [Company
Identification No.] |
U74300MH2005PTC150598 |
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TAN No.: [Tax
Deduction & Collection Account No.] |
MUMM25869E |
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Legal Form : |
Private Limited Liability Company |
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Line of Business : |
Subject is a full service
interactive agency. It provides complete solutions - from strategy to creative
ideas to media planning and buying to the final implementation. |
RATING & COMMENTS
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MIRA’s Rating : |
B |
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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26-40 |
B |
Unfavourable & favourable factors carry similar weight in credit
consideration. Capability to overcome financial difficulties seems
comparatively below average/normal. |
Small |
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Maximum Credit Limit : |
USD 5904 |
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Status : |
Small Company |
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Payment Behaviour : |
Usually Correct |
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Litigation : |
Clear |
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Comments : |
Subject is a
relatively small company having satisfactory track records. Directors are
reported as experienced and respectable businessmen. Trade relations are reported
as fair. Business is active. Payments are usually correct and as per
commitments. The company can
be considered for small business dealings at usual trade terms and
conditions. |
LOCATIONS
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Registered Office : |
42, |
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Tel. No.: |
91-22-2351 1497 / 2351 1498 |
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Mobile No.: |
91- 9820530158 / 9820095469 |
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Fax No.: |
91-22-2351 1498-9 |
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E-Mail : |
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Website : |
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Branch Office : |
153, Edmonton Shopping Mall, Hotel "The
Bristol", Mehrauli Gurgaon Road, Gurgaon, Haryana -122 002 - India |
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Tel. No.: |
01 24 505 5970 / 505 5972 |
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Mobile No.: |
91-9873005177 |
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E-Mail : |
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Branch Office : |
101, |
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Tel. No.: |
91 80 41510774 / 75 |
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Mobile No.: |
91-9820095469 / 9845044044. |
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E-Mail : |
DIRECTORS
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Name : |
Mr. Alok Anand Kejriwal |
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Designation : |
Director |
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Address : |
Flat No 71, Ajay Apartments, |
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Date of Birth/Age : |
25.12.1968 |
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Date of Appointment : |
12.01.2005 |
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Name : |
Mr. Krishna Kumar |
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Designation : |
Director |
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Address : |
D-202, Harsh 26, Tilak Nagar, Mumbai – 400089, |
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Date of Birth/Age : |
17.01.2005 |
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Name : |
Mr. Rajagopal Menon |
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Designation : |
Director |
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Address : |
Flat No 2, Mehazabeen, Vashi Plot 185, Navi Mumbai – 400703, |
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Date of Birth/Age : |
04.05.1976 |
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Date of Appointment : |
12.01.2005 |
MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN
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Names of Shareholders |
No. of Shares |
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Contests2win.com India Private Limited |
599990 |
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Rajagopal Menon |
10 |
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Total |
600000 |
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Names of Shareholders |
Percentage of
Holding |
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Directors or relatives of directors |
100.00 % |
BUSINESS DETAILS
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Line of Business : |
Subject is a full service
interactive agency. It provides complete solutions - from strategy to creative
ideas to media planning and buying to the final implementation. |
GENERAL INFORMATION
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Customers : |
Apparel ZOD Zodiac Indigo Nation Contra Formals
Airlines Jet Airway KLM Alcohol SMIRNOFF Johnnie Walker Corporate Tata Racing Tata Crucible Durables Lenovo Kodak Samsung FMCG Dominos Pizza Loreal Garnier Colgate
Financial Tata AIG ICICI Premium DSP Merrill Lynch UTI Bank Franklin Templeton Investments
Media Tata Sky National Geographic Channel The History Channel Star Plus Star News Z Cinema DNA Travel and Living One Television Google Times Now
Telecom Tata Indicom
Tourism Visit Tourism Isango
Others Carbon Study Overseas Limited Playwin Itz Cash Ganjam |
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Bankers : |
Not Available |
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Auditors : |
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Name : |
G. S. Nayak Chartered Accountants |
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Address : |
JAS Chambers, 3rd Floor, 7, |
CAPITAL STRUCTURE
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
2,500,000 |
Equity Shares |
Rs. 1/- each
|
Rs. 2.500 Millions |
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
600,000 |
Equity Shares |
Rs. 1/- each
|
Rs. 0.600
Millions |
FINANCIAL DATA
[all figures are
in Rupees Millions]
ABRIDGED BALANCE
SHEET
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SOURCES OF FUNDS |
31.03.2006 |
31.03.2005 |
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SHAREHOLDERS FUNDS |
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1] Share Capital |
0.600 |
0.600 |
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2] Share Application Money |
0.000 |
0.000 |
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3] Reserves & Surplus |
0.876 |
0.000 |
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4] (Accumulated Losses) |
0.000 |
[0.383] |
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NETWORTH |
1.476 |
0.217 |
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LOAN FUNDS |
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1] Secured Loans |
0.000 |
0.000 |
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2] Unsecured Loans |
0.000 |
0.000 |
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TOTAL BORROWING |
0.000 |
0.000 |
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DEFERRED TAX LIABILITIES |
0.021 |
0.011 |
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TOTAL |
1.497 |
0.228 |
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APPLICATION OF FUNDS |
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FIXED ASSETS [Net Block] |
0.216 |
0.114 |
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Capital work-in-progress |
0.000 |
0.000 |
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INVESTMENT |
0.000 |
0.000 |
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DEFERREX TAX ASSETS |
0.000 |
0.000 |
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CURRENT ASSETS, LOANS & ADVANCES |
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Inventories |
0.000 |
0.000 |
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Sundry Debtors |
13.666 |
1.543 |
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Cash & Bank Balances |
2.470 |
1.240 |
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Other Current Assets |
0.000 |
0.000 |
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Loans & Advances |
1.432 |
0.034 |
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Total
Current Assets |
17.568 |
2.817 |
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Less : CURRENT
LIABILITIES & PROVISIONS |
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Current Liabilities |
15.756 |
2.755 |
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Provisions |
0.531 |
0.000 |
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Total
Current Liabilities |
16.287 |
2.755 |
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Net Current Assets |
1.281 |
0.062 |
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MISCELLANEOUS EXPENSES |
0.000 |
0.052 |
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TOTAL |
1.497 |
0.228 |
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PROFIT & LOSS
ACCOUNT
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PARTICULARS |
31.03.2006 |
31.03.2005 |
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Sales Turnover |
39.209 |
2.513 |
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Total Income |
39.209 |
2.513 |
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Profit/(Loss) Before Tax |
1.799 |
(0.372) |
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Provision for Taxation |
0.000 |
0.000 |
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Profit/(Loss) After Tax |
1.799 |
(0.372) |
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Expenditures : |
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Cost of Goods Sold |
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Manufacturing Expenses |
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Administrative Expenses |
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Raw Material Consumed |
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Purchases made for re-sale |
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Consumption of stores and spares parts |
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Increase/(Decrease) in Finished Goods |
37.379 |
2.881 |
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Salaries, Wages, Bonus, etc. |
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Managerial Remuneration |
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Payment to Auditors |
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Interest |
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Insurance Expenses |
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Power & Fuel |
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Other Expenditure |
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Depreciation & Amortization |
0.030 |
0.004 |
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Total Expenditure |
37.409 |
2.885 |
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KEY RATIOS
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PARTICULARS |
|
31.03.2006 |
31.03.2005 |
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PAT / Total Income |
(%) |
4.58
|
(0.14) |
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Net Profit Margin (PBT/Sales) |
(%) |
4.58
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(0.14) |
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Return on Total Assets (PBT/Total Assets} |
(%) |
10.11
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(12.69) |
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Return on Investment (ROI) (PBT/Networth) |
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1.21
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(1.71) |
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Debt Equity Ratio (Total Liability/Networth) |
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11.03 |
12.70 |
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Current Ratio (Current Asset/Current Liability) |
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1.08 |
1.02 |
LOCAL AGENCY FURTHER INFORMATION
AS PER
WEBSITE
The Internet and New Age media
business has come of age in
Over 25 million evolved consumers
now access the Internet in
Advertising on the Internet can be
completely 'contextual' - customized to suit every site and even sections on
those sites. Broadband in
All this makes for exciting times, and that’s what makes us at Media2win - with their team of passionate professionals - believe in the power of these media to enrich brand interaction.
Media2win is a full service interactive agency. They provide complete solutions - from strategy to creative ideas to media planning and buying to the final implementation.
They develop online and wireless campaigns with the support of their established partners - Contests2win.com and Mobile2win by harnessing their strengths in this space.
Contests2win.com has a 7-year legacy in involving consumers with brand related interactive content & Mobile2win has had tremendous success in wireless marketing in India and China in less than 4 years that it has been in operation. Their insights on what makes for a brand success story in the interactive space have fueled their thoughts and ideas.
Interactive Marketing Strategy
They ensure that the interactive campaign objectives are in sync with the
overall marketing strategy. They develop solutions that not only reinforce the
brand message but also become an integral part of the campaign across media.
Their solutions are cost effective and they strive to deliver the best ROI.
Involving Creative
The best online ideas engage the target audience instead of being intrusive.
This engagement comes from creative thought that is fresh and relevant to the
brand at the same time. It gets results that are measurable and long term.
Their ideas bring out the uniqueness of the interactive media and get the
potential consumer to respond.
Website Development
Building a site that’s optimized to Indian internet conditions & that
meet’s the business objectives requires a clear cut strategy on content, user
interface, navigation, architecture and more. Whether its short term micro
sites, long term properties or corporate sites, they work with you to deliver
an optimal mix of creativity & technical soundness. They developed and now
maintain www.tataindicom.com & http://360degrees.co.in
amongst others.
Media planning & buying
With strong experience in media planning and buying across media, their team
brings in all the learnings and techniques to the interactive space. The
creative and media teams work together to generate ideas that are clutter
breaking. Each campaign is analyzed on a daily basis to ensure the best
results. They manage the investment in this space in a manner that gives you
quantifiable results.
Search Engine Marketing
Engaging the consumer through contextual advertising is the biggest benefit of
online search driven campaigns. Reach out to the potential customer when he/
she is searching for information on the product category or related ones.
They help you choose the right keywords to buy, create the ads that
will be placed on the search page, optimise the campaign on a daily
basis to ensure the best ROI and capture responses.
Search Engine Optimization
If the potential customer is looking for anything related to the business, the
organic search result must throw up the website high enough in the search
rankings to ensure the customer reaches the right destination. They provide
guidelines on content, coding, site structure, tags, links, articles, press
releases, navigation, CMS etc so that the website ranks within the first
3 pages for a given, relevant search term. They do this across 60+ search
engines. Organic search can drive significant traffic to the site
since natural search results get 60% more click throughs than paid
search.
Lead Management System
Their online LMS module tracks virtually all elements of the online ad
campaign. Their advanced optimization engine enables us
to optimize campaigns for geography, source, time, keyword, creative type,
banner size, landing pages and more. The entire campaign result from impression
to click to conversion is reported at one place. You can customise report
views for a combination of factors and get real time information on campaign
effectiveness.
Advergames, viral campaigns and promos
Contests2win.com has a legacy in encouraging interactivity through gaming and
viral solutions. They harness this strength to enhance the benefits of an
interactive campaign by creating the desired buzz. Branded entertainment, a
movement that's gaining ground across media, has long been a frontrunner on the
Internet!
New Media channels
The interactive space has more than the desktop computer & the mobile
phone. There are opportunities in cyber cafes, malls, retail outlets and many
more. They have solutions for these channels to help you create a genuine
360-degree campaign.
Press
Release
Media2win creates dynamic search campaign for MSN
November 02, 2006
Contextual advertising took an interesting turn with online
creative agency Media2win creating a dynamic search campaign for MSN India,
touted as the first of its kind in
When one searches for keywords like Cricket, Cricket Score
or Champions Trophy on Google, then on a match day the sponsored ad of MSN
India shows the Live score of the match. When clicked, it lands on the Cricket
score page of MSN India.
As against the static contextual advertisements, the ad
campaign of MSN India gets dynamically created and hosted on Google the moment
content on the site gets updated. This provides an instant answer to the search
query of the user.
“The challenge in Search Engine Marketing (SEM) is to ensure
that the searched keyword delivers a compelling creative and points to the
right page that provides an answer to the user’s query. They translated this
requirement by developing a tool that automatically generates keywords, writes
and publishes the creative the moment content on the site updates. This ensures
an immediate connect to the search keyword and will drive quality audience to
www.msn.co.in,” said Venkata Ramana, Search Head, Media2win.
Krishna Kumar, CEO, Media2win, said, “We have always
believed in providing innovative solutions to our clients’ marketing needs. We
have done that with our creative work, but this time around we have used
technology. MSN India (www.msn.co.in) is a dynamic website that updates every
few minutes and in certain sections like Live cricket, every few seconds. This
exercise is just one step in demonstrating the power of www.msn.co.in as a
destination to all user requirements.”
But isn’t the cost per user acquisition through SEM for a
content driven site like MSN India high? “We are worried about the cost
factor,” admitted Krishna Prasad, Head of Programming, MSN India. “We are
riding at the edge of innovation. Every innovation has a cost attached to it.
We want to let our users know that we have unique and exhaustive content,” he
added. MSN India recently changed its look and this new campaign is part of its
approach to communicate the new look and features of the website to the Indian
online community.
So, will it run only during the cricket season? “No, it will
run forever and we will put it on all possible platforms. We will apply some
other innovation to attract users during the non-cricketing season,” Prasad
said.
MSN launches dynamic search campaign for cricket
2006-11-02
MSN has launched a dynamic search marketing campaign
for cricket scores. The campaign was implemented by interactive agency
media2win. The new campaign has a unique approach. Ads get dynamically created
and hosted on Google the moment content on the site gets updated. This provides
the user an instant answer to the search queried. The campaign begins with the
ICC Champions trophy. Cricket scores get updated periodically and the creative
that is hosted on Google too gets updated immediately.
Venkata Ramana, Search Head says, “The challenge in
SEM is to ensure that the searched keyword delivers a compelling creative and
points to the right page that provides an answer to the users query. We
translated this requirement by developing a tool that automatically generates
keywords, writes & publishes the creative the moment content on the site
updates. This ensures an immediate connect to the search keyword and will drive
quality audience to www.msn.co.in”.
Krishna Kumar, CEO, Media2win said, “We have always
believed in providing innovative solutions to our clients marketing needs. We
have done that with our creative work but this time around we used technology.
MSN India (www.msn.co.in) is a dynamic website that updates every few minutes and
in certain sections like LIVE cricket; every few seconds. This exercise is just
one step in the demonstrating the power of www.msn.co.in as a destination to
all user requirements.”
Krishna Prasad, Head of Programming, said, “We at MSN
India are very happy with what Media2win has created, yet another innovative
way to reach out to consumers and tell them the story that we have unique and
exhaustive content for our users”.
MSN claims that it received about 72,000 hits through
the ad on the day
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No records exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist
organization or whom notice had been received that all financial transactions
involving their assets have been blocked or convicted, found guilty or against
whom a judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No records exist to suggest that subject is
or was the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No available
information exist that suggest that subject or any of its principals have been
formally charged or convicted by a competent governmental authority for any
financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.40.55 |
|
|
1 |
Rs.80.89 |
|
Euro |
1 |
Rs.54.89 |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
3 |
|
PAID-UP CAPITAL |
1~10 |
3 |
|
OPERATING SCALE |
1~10 |
3 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
4 |
|
--PROFITABILIRY |
1~10 |
2 |
|
--LIQUIDITY |
1~10 |
4 |
|
--LEVERAGE |
1~10 |
4 |
|
--RESERVES |
1~10 |
3 |
|
--CREDIT LINES |
1~10 |
3 |
|
--MARGINS |
-5~5 |
- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
NO |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
TOTAL |
|
29 |
This score serves as a reference to assess SC’s credit risk and
to set the amount of credit to be extended. It is calculated from a composite
of weighted scores obtained from each of the major sections of this report. The
assessed factors and their relative weights (as indicated through %) are as
follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Unfavourable & favourable factors carry similar weight in credit consideration.
Capability to overcome financial difficulties seems comparatively below
average/normal. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
NR |
In view of the lack of information, we have no basis upon which to
recommend credit dealings |
No Rating |
|