MIRA INFORM REPORT

 

 

Report Date :

15.06.2007

 

IDENTIFICATION DETAILS

 

Name :

AMARA RAJA BATTERIES LIMITED

 

 

Registered Office :

Renigunta – Cuddapah Road, Karakambadi, Tirupati – 571520, Andhra Pradesh

 

 

Country :

India

 

 

Financials (as on) :

31.03.2006

 

 

Date of Incorporation :

13.02.1985

 

 

Com. Reg. No. :

01-15305

 

 

CIN No. :

[Company Identification No.]

L31402AP1985PLC005305

 

 

TAN No. :

(Tax Deduction & Collection Account No.)

HYDA02631G

 

 

Legal Form :

Public Limited Liability Company. The company's shares are listed on the Stock Exchanges.

 

 

Line of Business :

Manufacturer of industrial and automotive batteries

 

RATING & COMMENTS

 

MIRA’s Rating :

A

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Maximum Credit Limit :

USD 8000000

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well established company having fine track. Trade relations are fair. Financial position is good. Payments are reported as correct and as per commitments.

 

The company is doing well. It can be considered good for any normal business dealings at usual trade terms and conditions. 

 

LOCATIONS

 

Registered Office / Factory  :

Renigunta – Cuddapah Road, Karakambadi - 571 520, Tirupati, Andhra Pradesh, India

Tel. No.:

91-8574-275561-65

Fax No.:

91–8574-285600/275360/285599

E-Mail :

amararaja@amartpt.gnmds.global.net.in

tpt.amararaja@gnmds.globalnet.ems.vsnl.net.in

prr@amararaja.co.in

srg@amararaja.co.in

Website :

http://www.amararaja.net

 

 

Corporate Office :

Riaz Garden, # 12, K.H. Road Nungambakkam Chennai-600 034, Tamil Nadu, India

Tel. No.:

91-44 821 3270

Fax No.:

91-44 828 4821

 

 

Branches :

Central Marketing Office & Central Customer Support Centre

Begumpet High Road, Hyderabad - 500 016, Andhra Pradesh

Telephone No : 91 - 40 - 2776 3353

Fax No : 91 - 40 - 2776 3354

E Mail : cmo.amararaja@gnhyd.globalnet.ems.vsnl.net.in

 

Other Marketing Offices & Customer Support Centres

 

No. 85, 5th Main, 1st Cross, Domlur, II Stage, Bangalore - 560071, Karnataka

Telephone No : 91 - 80 - 2529 6116 / 2529 6395

Fax No : 91 - 80 - 25276899

E Mail   : blr.amararaja@gnblr.globalnet.ems.vsnl.net.in

 

116 B, 2nd Floor, Ujjala Cinema Building, S P Mukherjee Road, Kolkata - 700 026, West Bengal

Telephone No : 91 - 33 - 2455 3422 / 2455 5641

Fax No : 91 - 33 - 2455 3422

E Mail   : cal.amaraja@gncal.globalnet.ems.vsnl.net.in

 

8th Floor, Wing B, Gemini Parsn Manere, 602, Mount Road, Chennai - 600 006, Tamilnadu

Telephone No : 91 - 44 - 2823 5523 / 2822 5910

Fax No. : 91 - 44 - 2825 3606

E Mail: mds.amararaja@gnmds.globalnet.ems.vsnl.net.in

 

Suite No 203, 2nd Floor, L B Bhavan, 6-3-550, Somajiguda, Hyderabad - 500 082, Andhra Pradesh

Telephone No : 91 - 40 – 2332 8688

Fax No : 91 - 40 – 2332 8688

E Mail   : cmo.amararaja@gnhyd.globalnet.ems.vsnl.net.in

 

11, Happy Home, CHS, Nehru Road, Vile Parle (E), Mumbai - 400 057, Maharashtra

Telephone No : 91 - 22 - 2619 1129 /2610 2452

Fax No: 91 - 22 - 2616 1841 

E Mail: bom.amararaja@gnbom.globalnet.ems.vsnl.net.in

 

1st Floor, A-1/263, Safdarjung Enclave, New Delhi - 110 029

Telephone No : 91 - 11 - 2617 6184 / 2617 7379

Fax No: 91 - 11 – 2618 6128

E Mail: del.amararaja@gndel.globalnet.ems.vsnl.net.in

 

DIRECTORS

 

Name :

Mr. Ramachandra N. Galla

Designation :

Non Executive Chairman

 

 

Name :

Mr. Jaydev Galla

Designation :

Managing Director

 

 

Name :

Mr. Mark L. Kochzela

Designation :

Alternate Director of Ms. Manjula Chawla 

 

 

Name :

Dr. Upendranath Nimmagadda

Designation :

Alternate Director of Mr. V R Rao

 

 

Name :

Ms. Amara Kumari Galla

Designation :

Director

 

 

Name :

Mr. P. Lakshmana Rao

Designation :

Director

 

 

Name :

Mr. Raymond J. Brown

Designation :

Director

 

 

Name :

Mr. John P. Kennedy

Designation :

Director

 

 

Name :

Mr. John D. Major

Designation :

Director

 

 

Name :

Mr. Ravi Bhamidipati

Designation :

Director

 

 

Name :

Mr. Staven Gibbs

Designation :

Director

 

 

Name :

Mr. P. Lakshmana Rao

Designation :

Director

 

 

Name :

Mr. Nagarjun Valluripalli

Designation :

Director

 

 

Name :

Ms. Manjula Chawla

Designation :

Alternate Director to John D. Major

 

 

Name :

Mr. Kejian Lu

Designation :

Alternate Director to Raymond J. Brown [With effect from 7th April, 2006]

 

KEY EXECUTIVES

 

Name :

Mr. Gopal Mahadevan

Designation :

Chief Financial Officer

 

 

Name :

Mr. N. RamNathan

Designation :

Company Secretary

 

 

Name :

Mr. Narendra Reddy

Designation :

Executive Vice President

 

 

Name :

Mr. Satish Rajagopalan

Designation :

Senior Manager – International Business

 

 

Name :

Mr. Challapathi

Designation :

Senior Purchase Manager

 

 

Name :

Mr. Venkat Madhav

Designation :

Purchase Manager

 

 

Name :

Mr. Ramana Prasad

Designation :

Sales Manager

 

MAJOR SHAREHOLDERS

 

Names of Shareholders

No. of Shares

Percentage of Holding

Promoters

2960747

26.00

Foreign Promoters

2960750

26.00

Mutual Funds & UTI

843226

7.40

Banks / Financial Institutions

247907

2.18

Foreign Institutional Investors / NRI’s

1184977

10.41

Private Corporate Bodies

620239

5.45

Indian Public

2532347

22.25

Clearing Members :

 

 

NSDL

26240

0.22

CDSL

11067

0.10

Total

11387500

100.00

 

BUSINESS DETAILS

 

Line of Business :

Manufacturer of industrial and automotive batteries

 

 

Products :

Item Code (ITC CODE)

Product Description

850720.00

Storage Batteries - Maintenance Free Valve Regulated Lead Acid (MF - VRLA) Batteries

850710.00

Lead Acid Batteries used for Starting Piston Engines

 

Kombat SMF Battery

Power Stack

Amaron Hi-Life Battery

 

 

Imports From :

Australia, Brazil, Japan, Republic of Korea

 

 

Exports to :

Japan, Singapore, Australia, Taiwan, Philippines, U.A.E., Kuwait, Greece, South East Asia, Middle East, Europe and USA.

 

PRODUCTION STATUS

 

Particulars

Unit

Licensed Capacity

Installed Capacity

Actual Production

Storage Batteries

Nos.

NA

2600000

2129491

 

GENERAL INFORMATION

 

Customers :

Some of its major customers are as under :

 

Mahindra Ford

Mercedes Benz

General Motors (Opel)

Ashok Leyland Cargo

Mahindra & Mahindra (Bolero)

 

 

No. of Employees :

2500

 

 

Bankers :

State Bank of India, Settipalle, Tirupati, Andhra Pradesh

Andhra Bank, Main Branch, Tirupati, Andhra Pradesh

State Bank of Hyderabad, Main Branch, Tirupati, Andhra Pradesh

 

 

Facilities :

 

As on 31.03.2006

[Rs. in Millions]

SECURED LOANS :

 

A. Term Loans :

 

From Financial Institutions :

 

Rupee Term Loans

0.386

B. Working Capital Facilities :

 

State Bank of India

50.282

Andhra Bank

43.020

State Bank of Hyderabad

58.106

C. Term Loan from a Bank

10.468

 

 

 

Banking Relations :

Good

 

 

Auditors :

E. Phalguna Kumar & Company

Chartered Accountants,

Tirupati, Andhra Pradesh, India

 

Chevuturi Associates

Chartered Accountants,

Vijayawada, Andhra Pradesh, India

 

 

Cost Auditors :

Parankusam and Company

Hyderabad, Andhra Pradesh, India

 

 

Affiliation :

Confederation of Indian Industry.

 

 

Sister Concerns :

Harsha Electronics Private Limited

Mangal Electro Systems Private Limited

Amara Raja Electronics Private Limited

Johnson Controls India Private Limited

Johnson Controls Singapore Pte. Limited

Enertech Do Brasil Limited

Varta Auto Batteries

Amara Raja Power Systems Limited

Mangal Precision Products Private Limited

Johnson Controls Mauritius Private Limited, Mauritius

 

CAPITAL STRUCTURE

 

Authorised Capital :

No. of Shares

Type

Value

Amount

15000000

Equity Shares

Rs. 10/-

Rs 150.000 millions

 

Issued Capital :

No. of Shares

Type

Value

Amount

11809100

Equity Shares

Rs. 10/-

Rs. 118.091 millions

 

Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

11387500

Equity Shares

Rs. 10/-

Rs. 113.875 millions

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2006

31.03.2005

31.03.2004

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

113.875

113.875

113.875

2] Reserves & Surplus

1898.977

1692.973

1632.042

NETWORTH

2012.852

1806.848

1745.917

LOAN FUNDS

 

 

 

1] Secured Loans

162.264

73.666

44.945

2] Unsecured Loans

216.407

159.393

103.853

TOTAL BORROWING

378.671

233.059

148.798

DEFERRED TAX LIABILITIES

120.012

130.927

145.000

 

 

 

 

TOTAL

2511.535

2170.834

2039.715

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

1043.547

948.631

991.886

Capital work-in-progress

48.149

12.892

9.514

 

 

 

 

INVESTMENTS

320.140

235.627

208.778

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

Inventories

571.962

440.959

307.245

Sundry Debtors

856.520

649.706

471.674

Cash & Bank Balances

205.212

169.122

152.292

Other Current Assets

12.035

9.926

7.623

Loans & Advances

634.973

342.929

251.403

Total Current Assets

2280.702

1612.642

1190.237

Less: CURRENT LIABILITIES & PROVISIONS

 

 

 

Current Liabilities

700.855

345.043

162.283

Provisions

480.148

293.915

198.417

Total Current Liabilities

1181.003

638.958

360.700

Net Current Assets

1099.699

973.684

829.537

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

2511.535

2170.834

2039.715

 


PROFIT & LOSS ACCOUNT

 

PARTICULARS

 

31.03.2006

31.03.2005

31.03.2004

Sales Turnover [including other income]

4033.714

2498.979

1811.720

 

 

 

 

Profit/(Loss) Before Tax

373.464

135.811

11.519

Provision for Taxation

134.979

48.911

(2.379)

Profit/(Loss) After Tax

238.485

86.900

13.898

 

 

 

 

Export Value

310.520

145.750

110.800

 

 

 

 

Import Value

1421.760

865.240

484.470

 

 

 

 

Total Expenditure

3660.249

2363.168

1800.200

 

QUARTERLY RESULTS

 

PARTICULARS

 

30.06.2006

[1st Qtr.]

30.09.2006 [2nd Qtr.]

31.12.2006

[3rd Qtr.]

 Sales Turnover

 1244.200

 1320.200

 1462.600

 Other Income

 27.300

 20.000

 17.800

 Total Income

 1271.500

 1340.200

 1480.400

 Total Expenditure

 1085.800

 1098.700

 1279.100

 Operating Profit

 185.700

 241.500

 201.300

 Interest

 5.200

 7.000

 7.400

 Gross Profit

 180.500

 234.500

 193.900

 Depreciation

 36.100

 40.700

 43.700

 Tax

 53.400

 63.000

 52.900

 Reported PAT

 94.200

 127.100

 96.800

 

200606 Quarter 1

 

Notes

 

Expenditure Includes (Increase) / Decrease in Stock in Trade Rs (48.77) million Consumption of Raw Materials Rs 842.30 million Staff Cost Rs 77.55 million Other Expenditure Rs 214.71 million Tax Includes Provision for Current - Income Tax Rs 51.00 million Deferred Tax Rs (3.16) million Fringe Benefit Tax Rs 0.58 million Provision for Income Tax - Earlier Year Rs 1.84 million Status of Investor Complaints for the quarter ended June 30, 2006 Complaints Pending at the beginning of the quarter Nil Complaints Received during the quarter 07 Complaints disposed off during the quarter 07 Complaints unresolved at the end of the quarter Nil 1. In accordance with the provisions of Accounting Standard 17, the Company has one reportable segment consisting of Lead Acid Storage Batteries. 2. Previous year figures were re-grouped / re-classified to conform to current year figures. 3. The above Unaudited Financial Results were approved and taken on record by the Board of Directors at its meeting held on July 27, 2006, after review thereof by the Audit Committee.

 

200609 Quarter 2

 

Notes

 

Expenditure Includes (Increase) / Decrease in Stock in Trade Rs (102.78) million Consumption of Raw Materials Rs 878.83 million Staff Cost Rs 65.06 million Other Expenditure Rs 257.61 million Tax Includes Provision for Current - Income Tax Rs 62.31 million Deferred Tax Rs 3.69 million Fringe Benefit Tax Rs 0.72 million Status of Investor Complaints for the quarter ended September 30, 2006 Complaints Pending at the beginning of the quarter Nil Complaints Received during the quarter Nil Complaints disposed off during the quarter Nil Complaints unresolved at the end of the quarter Nil 1. As the Company's business activity falls within a signal primary business segment, viz 'Lead Acid Storage Batteries', the disclosure requirement of Accounting Standard-17. 'Segment Reporting', issued by the Institute of Charered Accounts of India are not applicable. 2. Previous periods figures have been re-grouped / re-arranged wherever necessary. 3. The aforementioned Results were reviewed by the Audit Committee of the Board and subsequently taken on record by the Board of Directors at its meeting held on October 26, 2006.

 

200612 Quarter 3

 

Notes

 

Expenditure Includes (Increase) / Decrease in Stock in Trade Rs (13.66) million Consumption of Raw Materials Rs 966.66 million Staff Cost Rs 65.33 million Other Expenditure Rs 260.80 million Tax Includes Provision for Current - Income Tax Rs 51.80 million Deferred Tax Rs 0.48 million Fringe Benefit Tax Rs 1.09 million Status of Investor Complaints for the quarter ended December 31, 2006 Complaints Pending at the beginning of the quarter Nil Complaints Received during the quarter 14 Complaints disposed off during the quarter 14 Complaints unresolved at the end of the quarter Nil 1. As the Company's business activity falls within a single primary business segment, viz Lead Acid Storage Batteries, the disclosure requirement of Accounting Standard-17. Segment Reporting, issued by the Institute of Chartered Accountants of India are not applicable. 2. Previous periods figures have been re-grouped / re-arranged wherever necessary. 3. The aforementioned Results were reviewed by the Audit Committee of the Board and subsequently taken on record by the Board of Directors at its meeting held on January 30, 2007.

 
KEY RATIOS

 

PARTICULARS

 

31.03.2006

31.03.2005

31.03.2004

Debt Equity Ratio

0.16

0.11

0.07

Long Term Debt Equity Ratio

0.10

0.07

0.05

Current Ratio

1.68

1.99

1.91

TURNOVER RATIOS

 

 

 

Fixed Assets

2.49

1.65

1.29

Inventory

8.80

7.18

6.65

Debtors

5.92

4.79

4.31

Interest Cover Ratio

28.85

97.93

7.33

Operating Profit Margin (%)

11.97

10.18

6.82

Profit Before Interest and Tax Margin (%)

8.67

5.11

0.66

Cash Profit Margin (%)

8.64

8.31

6.85

Adjusted Net Profit Margin (%)

5.35

3.24

0.70

Return on Capital Employed (%)

17.45

6.97

0.73

Return on Net Worth (%)

12.48

4.89

0.79

 

STOCK PRICES

 

Face Value

Rs. 10/-

High

Rs. 414.95

Low

Rs. 405.00

 

LOCAL AGENCY FURTHER INFORMATION

 

HISTORY

 

Subject was incorporated on 13th February 1985 at Tirupati in Andhra Pradesh having Company Registration No. 15305.

 

Mr. Ramchandra Galla promoted subject in 1985 as a private limited company. It went public in 1991 and commenced the manufacture of Valve Regulated Lead Acid batteries for the first time in India in collaboration with GNB Industrial Battery Co, USA. Currently, subject is the leading producer of VRLA batteries in India. It has entered the automotive segment with help from its collaborator-Johnson Controls of USA. The latter recently has taken 23% stake in the company. With this, the company is eyeing on the future growth in this segment.

 

It was promoted by R N Galla, an NRI and A Galla and associates to set up a plant for the manufacture of sealed maintenance-free lead-acid stationary batteries for industrial applications with an installed capacity of 0.100 million per annum.  To part-finance this project, the company went public in January, 1991.  

 

The company entered into a technical collaboration with GNB, USA, for technical know-how and other related services. Commercial production started in May 1992. The products are marketed under the brand Power Stack and Power Plus. Power Stack, with a capacity in the range of 120-4000 AH is engineered to withstand widely varying environmental conditions. It is mostly used in main exchanges, EPABXs, rural automatic exchanges, cellular radios, and satellite communication systems. Power Plus with a capacity between 50 AH and 250 AH are ideally suited for uses requiring high discharge currents for a short duration, telecommunications, switchgear operations in sub-stations, photo-voltaic, railway and speciality applications. The technology has been fully absorbed and many critical components have been indigenized.  

 

In 1996-97, it received the ISO 9001 certification from RWTUV, Germany and products obtaining UL recognition for safety of operation from Underwriters Laboratory, USA.  


The company has branched out to the automotive battery segment with its Amaron brand. It is sourcing technology for Amaron from its partner, Johnson Controls Inc, which holds 26% equity stake in Amara Raja Batteries.  

 

The company has plans to increase its presence in the south Asian region and has set up a new plant in Tirupathi. The first phase of expansion, on which Rs. 450 millions have been spent, is now almost over and the second phase is expected to be completed by 2005. 

 

To better exploit the opportunity in the UPS segment, the company has planned up gradation of the Kombat monobloc range and a further expansion of the product range to cater to the entire range of mid-size UPS equipment.

 

During 2001-02 the company introduced Genpro and Brute range of VRLA Batteries for DG set starting and Traction Applications.

 

DIVIDEND

The directors have pleasure in recommending a dividend of Rs. 2.50 per equity share for the financial year ended 31st March 2OO6. The dividend will absorb a sum of Rs. 32.46 million inclusive of tax on dividend.

 

RESULTS OF OPERATIONS

The year witnessed a 66% growth in gross sales over the previous year. Gross Sales for the year was Rs. 4458 mm as against Rs. 2685 mm in the previous year. Profit before tax for the year was Rs. 373.46 mm as against Rs. 135.81 mm in the previous year.

 

Industrial battery volumes grew 73% and Automotive battery volumes grew 72% over the previous year.

 

INDUSTRIAL BATTERIES - DOMESTIC

The Indian Telecom Industry continued its robust growth with teledensity increasing to 12.87% and gross subscribers aggregating to about 140 mm by end March 2006 as against 9% and 1OO mm subscribers in the previous year. The growth has primarily been in the mobile subscriber base while fixed line grew marginally.

 

Demand for VRLA batteries kept pace with the growth witnessed in the sector, from Private and Public sector telecom companies as well as switch manufacturers and network aggregators. Battery prices for Telecom supplies were stable while continuing to be at low levels.  The Railways business witnessed a marginal decrease in volume due to lower off take from the Railways.

 

With the recent initiatives of the Government for expansion of network and addition of new trains and sectors, they expect volumes to be stable in the medium term.

 

Quanta UPS batteries volume witnessed a 24% growth over the previous year. This was the result of expansion of the UPS channel and new marketing initiatives for promoting the Quanta brand. The company increased its share of business with existing customers and continued to add new customers to its list.

 

AUTOMOTIVE BATTERIES - DOMESTIC 

 

The domestic Automotive battery volumes grew 70% over the previous year. OE volumes grew 61% and After market volumes grew 76%. 

 
The company commenced supplies to Hyundai Motor India Limited in the current year. As the country's second largest passenger car manufacturer, this has been a very significant addition to the expanding list of DE customers. In less than one year of commencing its relationship with Maruti, the company was retained as exclusive supplier to Maruti's prestigious 'Swift'. The company also entered into an exclusive supplier relationship for Tata Motors' 'Ace'. The company increased its share of business with existing OE accounts. 

 
The aftermarket product suite was expanded in the previous financial year. This coupled with the continued investment in the Amaron brand and network expansion resulted in volumes growing 76% over the previous year. As at the end of year, the company had more than 125 franchisees and over 12000 active retailers. Brand recall witnessed an increase owing to visibility campaigns, on-the-ground schemes and penetrative advertising in the media. 

 
Encouraged by the success in the previous year, the company has enhanced its Amaragaon programme where it works with a recognized NGO for promoting internet information kiosks in remote and far flung villages. These kiosks serve to bridge the digital divide by providing information to the community surrounding them including the farmer, student and business community. 

 
The company's team stepped up efforts under its Hi-Way relationship programme where it works with fleet operators for maintenance of vehicle electricals including batteries. This has helped build and strengthen relationships with a number of trucking fleets. 

 
EXPORTS 


Automotive Export volumes grew 83% over the previous year. During 2005-06, the company exported its Automotive batteries to Japan, Singapore, Australia, Taiwan, Philippines, UAE, Kuwait and Greece. In all the markets it has entered, the Company's batteries are rated high for their performance. The company will continue to invest in expanding its export business. 

 

PROFITABILITY 


Gross Sales for 2005-06 was Rs. 4458 mm as against Rs. 2685 mm in the previous year, representing a growth of 66%. Profit before tax was Rs. 373.46 mm as against Rs. 135.81 mm in the previous year. Profit After Tax for the year was Rs 238.47 mm as against Rs 86.90 mm in the previous year. The higher top line aggregation and the consequent absorption of overheads have resulted in the significant increase in profits and profitability. As mentioned earlier, the company continues to improve operational efficiency and has set focused efforts in controlling costs. 

 
FUTURE OUTLOOK 

 

The company is witnessing strong demand for its products - both in Industrial and Automotive segments. To keep up with the demand it has been increasing capacity as well. In the medium term the company is targeting aggressive growth rates and is putting in place strategies and plans to support such growth. 

 
Key drivers for growth in the Industrial battery business would be the continued demand from the telecom sector and the growing UPS segment. The power control business which holds good growth potential is a focus area. The company is designing and developing products, which would help address, the requirements of these sectors and maintain its leading position in the Industry. 

 
In Automotive battery business, increased share of business in existing OE accounts and acquisition of new platforms and OE accounts should help maintain the momentum of growth in the OE Segment. The growth in After Market business is expected to continue riding on the back of increased brand recall and continued penetration and expansion of the sales and service network. Amaron today is the second largest After Market brand in India and is growing strongly. 

 
The company would continue its thrust in Automotive and Industrial battery exports. Export volumes would play a strategic role in the volume and top line aggregation of the company. 

 

The company is in trade terms with :

 

v      Krishnaswani Chemicals

v      Krishwin Pure Acids

v      Naths Acids

 

Subject is engaged in manufacturing of VRLA (Industrial Batteries) and SLI (Auto Batteries).

 

Subject is a leading manufacturer of industrial and automotive batteries in India.

 

The company has technical collaboration with Johnson Controls Inc., USA.

 

New markets are also being developed in Japan and Europe, leveraging JCI relationship.

 

It is the pioneer and market leader in VRLA batteries and commands more than 60% market share in the segment.  The company has technical collaboration with GNB Technologies, UK.

 

The company is also exploring new application areas such as security services, genset starting, motive power and solar energy.

 

The company is also planning to focus on increasing exports of both automotive and industrial products as with increased capacities for manufacture products that meet global standards and a competitive cost structure.

 

The company's fixed assets of important value include Land & Land Development, Buildings, Plant & Machinery, R & D Plant & Machinery, Electrical Installations, Furniture, Office Equipment and Vehicles.

 

WEBSITE DETAILS

 

Subject is the largest manufacturer of Standby Valve Regulated Lead Acid (VRLA) batteries in the Indian Ocean Rim comprising the area ranging from Africa and the Middle East to South East Asia. Based in Chennai, with a fully integrated manufacturing unit for its industrial batteries at Tirupati, Amara Raja has reached a position of leadership in a short span of 7 years.


Subject is in a strategic partnership with Johnson Controls Inc., USA. With this, ARBL is in Global Supply Alliance with Varta AG of Europe and Enertec, who are joint venture partners of JCI in South America and Mexico. The Business Group of Amara Raja is categorized as Industrial Battery Division, Automobile Battery Division and Power System Division.


Subject is the largest suppliers of stand-by power systems, catering to Indian utilities such as, Departments of Telecommunication, Indian Railways, Power Generation Stations, MTNL, VSNL, ITI and HTL. The company has preferential status with most MNC-OEMs such as ABB, Alcatel, Ericsson, Fujitsu, Lucent, Motorola, Nokia, Tata Liebert and Siemens.


Subject has prestigious Automotive OE clients including Ford, GM, Daimler Chrysler, Ashok Leyland, TELCO, and Mahindra & Mahindra. Amara Raja has a replacement Battery Brand Amaron hi-life. ARBL has a capacity for manufacture of around 1,000,000 units at its facility at Tirupati with an investment of US $ 10.00 million.


A Greenfield project is planned at the same site with an additional investment of US $6 million to augment capacity to 2 million batteries. The Amaron hi-life battery is a product of the collaborative efforts of engineers at Johnson Controls Inc. and Amara Raja.


This Zero maintenance product incorporates the latest technological advances in the field and is on par with batteries manufactured and marketed in developed countries. A fully charged, factory-activated battery, provides extra high starting performance and power at any temperature. The Power System Division is an important supplier of SMR based power plants to Telecom Industry.


The key customers being the Telecom switching Equipment Manufacturers. As the company saw a growing business proposition in the integrated power supply, the production capacities of the same have been augmented. IPS using SMPS technology, for usage in Railways has been added into the product basket.


They also design custom-built power electronics products like Industrial Battery Chargers, Charge Discharge Circuits, Formation Chargers, AC/DC distribution boards etc. Progressive conformance of Amara Raja to changing global standards and processes made it achieve ISO 9001 and the QS 9000 Certification.

 

ISO 9001,QS 9000;Confederation of Indian Industry.;Electrical Components & Accessories

 

News Release :

 

Amara Raja Batteries launches first Power Zone at Chitoor

 

Will be a one stop shop for power solutions for rural and semi urban markets

 

Chennai, May 30, 2007 - Beyond the metros and large cities, the retail consumer is more acutely in need of power solutions and is a frequent buyer of automotive and power related products, whether it is to run his tractor, power his home or his shop.  Frequent power cuts add to this quest for alternative power solutions.  However, the consumer wants a product which he can afford and hence finds many of the products designed for the city consumer out of his reach.  Whether it is a tractor battery or an inverter, he ends up buying a locally available, non-standardized product, which is a poor substitute, both in terms of performance and service. 


First Powerzone at Madanappali, AP


Amara Raja Batteries, the technology leader in industrial and automotive batteries in India, has launched a new retail store format – Powerzone- to cater to the growing need for better technology and better service at affordable price in the rural markets.  Powerzone will offer top quality automotive and power related products for the rural households and shops.  It will be a one stop shop offering a platter of products of global quality at local prices, right from automotive batteries, tractor batteries and home UPS, from the House of Amara Raja. The first Powerzone store was inaugurated at Chengalpattu, in Tamil Nadu, recently.


Mr. Ramachandra Galla, Chairman, Amara Raja Batteries Limited, today inaugurated the first Powerzone store at Madanappali. The local business partner is Mr.G.Rajasekar, Sri Jayam Power solutions


This is the second store launched in the series of the Powerzone chain.


With colourful display and world class products in a minimum area of 350 square feet, Powerzone is a concept which will bridge the urban-rural divide in product offerings and customer experience.  It translates into customer comfort in 4 critical areas – One, the shopping experience, two, the price point, three, the comfort of buying a standardized product backed with the best-in-class technology and most importantly the comfort of access to reliable, after sales service network across the country.

 

All the Powerzone stores will be connected through an information backbone to the central hub, for efficient planning, management and stocking. 

 

Commenting on the concept, Mr. Jayadev Galla said, “The consumer in the rural markets is today treated like a poor country cousin to the urban consumer. He settles for the substandard local offerings because he does not have access to the top end products at a price he can afford. At Amara Raja, they have technology and expertise in batteries and inverters and Powerzone is the innovative concept that brings technology at the right price for the rural consumers.”

 

“Their target is to have at least one Powerzone outlet in every Taluk Head quarters in India in the next two years.  The business model for Powerzone has in-built social responsibility components which result in two direct benefits in the local community.  One, Powerzone brings a new self employment opportunity to the rural educated youth, who are constantly seeking better opportunities outside. Their franchisee model nurtures and supports entrepreneurial spirit to develop a vibrant business and non-migratory job opportunities. Two, Powerzone will also help reduce lead related pollution in the rural landscape which results from unregulated battery disposal,” he added.

 

About 40 Powerzone stores will be opened in AP by end of December 2007. Going ahead, Powerzone will also offer other power related products, which will be sourced from reputed international sources.

 

50 Powerzone stores to be opened in one month across India

 

“50 Powerzone stores will be opened in May 07 across the South, North and West India. The number will reach 500 stores by FY 2007-08. Powerzone products will be priced to match the current local offerings,” elaborated Mr. G Indeevar, Head, Automotive – Aftermarket, ARBL. The Powerzone network of stores is a franchisee model offering a ready-to-roll packaged business fully supported by ARBL through investment in IT infrastructure, products and brand building, while the local business partner will bring in local infrastructure and product investment. Bringing cutting edge technology that meets consumer needs has been the tradition with ARBL from inception in 1985. ARBL was the first to introduce Valve Regulated Lead Acid (VRLA) technology in batteries that took the industry by storm – dominating the market for several years and spawning followers. Today ARBL is among the largest and most respected battery manufacturers in the country. Innovation has been the hallmark of ARBL. ARBL’s product innovation introduced the first ever Valve Regulated Lead Acid (VRLA) batteries in attractive colours in India in the hitherto dull grey product category and created a storm. The company’s innovative customer reach, introduced Pit Stops, bringing a new experience of battery buying. Being innovative in its communication of brands, ARBL was among the first to use animation and animatronics in its advertisements. Powerzone now is the latest in the line of innovations from the House of Amara Raja.

 

 

Amara Raja Batteries launches a pan India retail concept - Power Zone

 

Will be a one stop shop for power solutions for rural and semi urban markets

 

First Powerzone at Chengalpattu

 

Chennai, May 7, 2007 - Industrial and Automotive Battery major, Amara Raja Batteries, has launched a new retail store format – Powerzone- to cater to the growing need for better technology and better service at affordable price in the rural markets. The first Powerzone store was inaugurated today at Chengalpattu, in Tamil Nadu by Mr. Jayadev Galla, Managing Director, Amara Raja Batteries Limited. The local business partner is Mr. Yegnaraman, M/s.Motor Plazaa.


Powerzone will offer top quality automotive and power related products for the rural households and shops. It is a one stop shop offering a platter of products of global quality at local prices, right from automotive batteries, tractor batteries and home UPS, from the House of Amara Raja. The Company will be leveraging its expertise in lean management techniques, efficient network building and product innovation to bring in the economies for this venture.


Inaugurating the store, Mr. Jay Galla said, “The consumer in the rural markets is today a poor cousin to the urban consumer. He settles for the substandard, local offerings because of the higher price points. At Amara Raja, they have technology and expertise in batteries and inverters and Powerzone is the innovative concept that brings technology at the right price for the rural consumers.”


“Their target is to have at least one Powerzone outlet in every Taluk Head quarters in India in the next two years. The business model for Powerzone has in-built social responsibility components which result in two direct benefits in the local community. One, Powerzone brings a new self employment opportunity to the rural educated youth, who are constantly seeking better opportunities outside. Their franchisee model nurtures and supports entrepreneurial spirit to develop a vibrant business and non-migratory job opportunities. Two, Powerzone will also help reduce lead related pollution in the rural landscape which results from unregulated battery disposal,” he added.


50 Powerzone stores to be opened in one month


50 Powerzone stores will be opened in May 07 across the South, North and West India. The number will reach 500 stores by FY 2007-08. Powerzone products will be priced to match the unorganized sector offerings today. All the Powerzone stores will be connected through an information backbone to the central hub, for efficient planning, management and stocking. The Powerzone network of stores is a franchisee model offering a ready-to-roll packaged business fully supported by ARBL through investment in IT infrastructure, products and brand building, while the local business partner will bring in local infrastructure and product investment. Going ahead, Powerzone will also offer other power related products, which will be sourced from reputed international sources.


Beyond the metros and large cities, the retail consumer is more acutely in need of power solutions and is a frequent buyer of automotive and power related products, whether it is to run his tractor, power his home or his shop. Frequent power cuts add to this quest for alternative power solutions.


With colourful display and world class products in a minimum area of 250 square feet, Powerzone is a concept which will bridge the urban-rural divide in product offerings and customer experience. It translates into customer comfort in 4 critical areas – One, the shopping experience, two, the price point, three, the comfort of buying a standardized product backed with the best-in-class technology and most importantly the comfort of access to reliable, after sales service network across the country,” elaborated, Mr. G Indeevar, Head, Automotive – Aftermarket, ARBL.

 

Safe Harbour

 

Some of the statements in this news release that are not historical facts are forward-looking statements. These forward-looking statements include their financial and growth projections as well as statements concerning their plans, strategies, intentions and beliefs concerning their business and the markets in which they operate. These statements are based on information currently available to us, and they assume no obligation to update these statements as circumstances change. There are risks and uncertainties that could cause actual events to differ materially from these forward-looking statements. These risks include, but are not limited to, the level of market demand for their products, the highly-competitive market for the types of products that they offer, market conditions that could cause their customers to reduce their spending for their products, their ability to create, acquire and build new businesses and to grow their existing businesses, their ability to attract and retain qualified personnel, currency fluctuations and market conditions in India and elsewhere around the world, and other risks not specifically mentioned herein but those that are common to industry.

 


CMT REPORT [Corruption, Money laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs. 40.97

UK Pound

1

Rs. 80.73

Euro

1

Rs. 54.56

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

7

PAID-UP CAPITAL

1~10

7

OPERATING SCALE

1~10

7

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

7

--PROFITABILIRY

1~10

7

--LIQUIDITY

1~10

7

--LEVERAGE

1~10

7

--RESERVES

1~10

7

--CREDIT LINES

1~10

7

--MARGINS

-5~5

 

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

63

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)                        Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING

STATUS

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

Credit not recommended

 

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions