MIRA INFORM REPORT

 

 

Report Date :

20.06.2007

 

IDENTIFICATION DETAILS

 

Name :

GODREJ CONSUMER PRODUCTS LIMITED

 

 

Registered Office :

Piroj Sha Nagar, Eastern Express Highway, Vikhroli, Mumbai – 400 079, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2006

 

 

Date of Incorporation :

31.03.2000

 

 

CIN No.:

[Company Identification No.]

L24246MH2000PLC129806

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMG08934C

 

 

PAN No.:

[Permanent Account No.]

AABCG3365J

 

 

Legal Form :

Public Limited Liability Company. Company’s Shares Are Listed On Stock Exchange

 

 

Line of Business :

Manufacturer of home appliances, consumer durables, consumer products, industrial products and agriculture products.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Maximum Credit Limit :

USD 3046000

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well-established and reputed company having satisfactory track. Directors are reported as experiences and respectable businessmen. Trade relations are reported as fair. Business is active. Payments are usually correct and as per commitments.

The company can be considered normal for business dealings at usual trade terms and conditions.

 

 

LOCATIONS

 

Registered Office :

Piroj Sha Nagar, Eastern Express Highway, Vikhroli (East), Mumbai – 400 079, Maharashtra, India.

Tel. No.:

91-022-25188010 / 25188020 / 25188030

Fax No.:

91-022-25188040

E-Mail :

investor.relations@godrejcp.com

Website :

www.godrejcp.com

 

 

Factory 1 :

U - 30, Industrial Area, Malanpur, District : Bhind, Madhya Pradesh, 477116

Tel. No.:

91-07539 - 83113, 83419  

Fax No.:

91-07539 – 283421

 

 

Factory 2 :

Krishna Industrial Estate, Survey No. 906/1/1, Village Amli, Silvassa 396230, Union Territory of dadra and Nagar Haveli

Tel. No.:

91-0260 - 2632320, 3091242 

Fax No.:

91-0260 – 2632320

 

 

Factory 2 :

Shed No.9 - 12, Byelane #1, Bamunimaidan Industrial Estate, Guwahati - 781021, Assam

Tel. No.:

91-(0361) 2653 437, 2654 186

Fax No.:

91-(0361) 2653597

 

 

Factory 2 :

Plot Nos 85-88, EPIP, Phase-II, Village Thana, Tehsil Nalagarh, District Solan, Himachal Pradesh-173205

Tel. No.:

91-01795-274298, 274235  

Fax No.:

91-01795-274233

 

 

Branches :

4th Floor, Delite Theatre Bldg, 4/1 Asaf Ali Road, New Delhi 110 002

Tel. No.:

91-: 011 - 23261066/ 77/99  

Fax No.:

91-011 - 23261088

 

 

Branches :

Block G.N, Sector V, Salt Lake City, Kolkatta 700091

Tel. No.:

91-033 - 2357 3556/3944/5688/0081

Fax No.:

91-033 - 23573945

 

 

Branches :

New No 102 (old No 81) Chamiers Road, Chennai-600 028

Tel. No.:

91-044-24315792 to 24315794 

Fax No.:

91-044-24315796

 

 

Branches :

248/A, Chase Road,Southgate,London N14-6HF,England

Tel. No.:

91-(04420) 88860145  

Fax No.:

91-04420) 88869424

 

 

DIRECTORS

 

Name :

Mr. Jamshyd Godrej

Designation :

Director

 

 

Name :

Mr. Nadir Godrej

Designation :

Director

 

 

Name :

Mr. Bala Balachandran

Designation :

Director

 

 

Name :

Mr. Rama Bijaprukar

Designation :

Director

 

 

Name :

Mr. Bharat Doshi

Designation :

Director

 

 

Name :

Mr. Anupam Puri

Designation :

Director

 

 

Name :

Mr. Hoshedar Press

Designation :

President and Executive Director

 

 

Name :

Mr. Aman Mehta

Designation :

Director

 

 

Name :

Mr. Adi Godrej

Designation :

Director

 

 

KEY EXECUTIVES

 

Name :

Mr. Sunil Sapre

Designation :

Company Secretary

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

Names of Shareholders

No. of Shares

Percentage of Holding

Promoter’s holding

 

 

promoters

38501037

68.19

Institutional investors

 

 

Mutual funds and UTI

1606312

2084

Banks, financial institutions and insurance companies

102703

0.18

Foreign institutional investors

9562552

16.94

Others

 

 

Private corporate bodies

609329

1.08

Indian public

5636502

9.98

NRI/ OCBs

442584

078

Total

56461019

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturer of home appliances, consumer durables, consumer products, industrial products and agriculture products.

 

 

Products :

Toiletries, hair care, household care, fabric care, baby care

 

Item code no.

Product description

34.01*

Soaps

33.07*

Cosmetics

34.02*

Detergents

* Represents heding No. of the Harmonised Commodity Description and Coding System

 

 

 

 

Brand Names :

Godrej

 

PRODUCTION STATUS

 

Particulars

Unit

Licensed Capacity

Installed Capacity

Actual production

Soaps

MT

N. A.

75000

62343

Hair colour and other

MT

N. A.

 

 

Toiletries

MT

N. A.

2330

1458

Fatty Acids

MT

N. A.

52500

1676

Glycerine

MT

N. A.

2300

3928

 

 

Notes:

 

i)                     The licensed capacities are not applicable in view of the exemption from licensing granted under notification SO 477(E) dated 25.07.1991, issued under industries (Development and Regulation) Act, 1951.

ii)                   Actural production excludes production for captive consumption.

iii)                  Actual production inc lueds soaps produced by the Company for third parties – 1453 M. T. (Previous Year 3306 M. T. )

iv)                  Actual production excludes items processed for the Company by third parties, viz. Hair colour and other toiletries 2098 M. T. (previous Year 804 M. T. ) and Detergents 3577 M. T. ( Previous year 3485 M. T. )

 

GENERAL INFORMATION

 

 

 

No. of Employees :

950

 

 

Bankers :

  • Central Bank of India
  • Citibank N. A.
  • HDFC Bank Limited
  • The Hongkong and Shanghai
  • Banking Corporation Limited

 

 

Facilities :

 

SECURED LOAN

 

 

31.03.2006

( Rs. In millions)

31.03.2005

( Rs. In millions)

Sales tax deferment loan

5.492

5.616

Cash credit - banks

43.249

15.724

Working capital demand loan

0.000

20.000

Total

48.741

41.340

 

UNSECURED LOANS

 

 

31.03.2006

( Rs. In millions)

31.03.2005

( Rs. In millions)

Short term loan from bank

0.000

20.000

Amount repayable within one year

0.000

20.000

Total

0.000

20.000

 

 

 

 

 

Banking Relations :

Satisfactory

 

 

Auditors :

 

Name :

Kalyaniwalla and Mistry

Chartered Accountants

 

 

Associates/Subsidiaries :

Godrej & Boyce Mfg. Company Limited

Godrej Netherlands B.V.

Godrej Consumer Products (UK) Limited

Keyline Brands Limited

Inecto Manufacturing Limited

Cuticura Labs Limited

Inecto Limited

Cosmetics That Care Limited

Godrej Industries Limited

Godrej Foods Limited

Godrej HiCare Limited

Godrej Agrovet Limited

Godrej Beverages & Foods Limited

Godrej Global Mid East FZE

Godrej Properties Limited

Gold Mohar Foods & Feeds Limited

Godrej Investments Pvt. Limited

 

 

 

CAPITAL STRUCTURE

 

Authorised Capital :

No. of Shares

Type

Value

Amount

62,500,000

Equity

Rs. 4/- each

Rs. 250.000 millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

56,461,019

Equity

Rs. 4/- each

Rs 225.844 millions

 

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

 

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2006

31.03.2005

31.03.2004

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

225.800

226.400

227.400

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

535.700

272.100

196.200

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

761.500

498.500

423.600

LOAN FUNDS

 

 

 

1] Secured Loans

48.700

41.300

192.200

2] Unsecured Loans

0.000

20.000

50.000

TOTAL BORROWING

48.700

61.300

242.200

DEFERRED TAX LIABILITIES

66.3000

79.400

0.000

 

 

 

 

TOTAL

876.585

639.294

665.800

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

728.200

1007.600

1008.500

Capital work-in-progress

70.590

6.556

31.500

 

 

 

 

INVESTMENT

500.100

0.000

0.000

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

878.863

738.079

491.700

 

Sundry Debtors

65.196

51.792

132.500

 

Cash & Bank Balances

137.310

89.674

139.600

 

Other Current Assets

0.000

0.000

0.000

 

Loans & Advances

128.311

151.553

91.400

Total Current Assets

1209.680

1031.098

855.200

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Current Liabilities

1554.913

1329.793

1188.200

 

Provisions

77.152

76.142

41.200

Total Current Liabilities

1632.065

1405.935

1229.400

Net Current Assets

(422.385)

(374.837)

(374.200)

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

876.585

639.294

665.800

 

PROFIT & LOSS ACCOUNT

 

PARTICULARS

 

31.03.2006

31.03.2005

31.03.2004

Sales Turnover

6573.189

5626.728

5486.000

Other Income

86.648

64.111

22.600

Stock adjustment

0.000

0.000

89.400

Total Income

6659.837

5690.839

5598.000

 

 

 

 

Profit/(Loss) Before Tax

1312.719

937.558

765.900

Provision for Taxation

105.700

76.900

117.500

Profit/(Loss) After Tax

1207.019

860.658

648.400

 

 

 

 

Earnings in Foreign Currency :

 

 

 

 

Export Earnings

107.503

104.819

NA

 

Interest on loan to subsidiary

3.023

0.000

NA

Total Earnings

110.526

104.819

NA

 

 

 

 

Imports :

 

 

 

 

Raw Materials

1027.766

797.573

NA

Total Imports

1027.766

797.573

NA

 

 

 

 

Expenditures :

 

 

 

 

Excise duty

0.000

0.000

569.400

 

Manufacturing Expenses

0.000

0.000

246.100

 

Administrative Expenses

0.000

0.000

998.400

 

Raw Material Consumed

3160.569

2895.491

2441.500

 

Miscellaneous expenses

0.000

0.000

107.100

 

Employee cost

0.000

0.000

235.400

 

Interest

40.399

25.596

25.600

 

Power & Fuel

0.000

0.000

114.600

 

Depreciation & Amortization

107.839

106.590

94.000

 

Expenses

2162.773

1874.607

0.000

 

Inventory charges

(124.462)

(148.003)

0.000

Total Expenditure

5347.118

4753.281

4832.100

 

 
 

SUMMARISED RESULTS

 

PARTICULARS

 

31.03.2007

In millions

Type

Full Year

Sales turnover

7585.200

Other income

154.300

Total income

7739.500

Total expenditure

6110.900

Operationg profit

1628.600

Interest

58.400

Gross profit

1570.200

Depreciation

124.900

Tax

110.300

Reported PAT

1321.600

Dividend (%)

3750.000

 
 
KEY RATIOS

 

PARTICULARS

 

31.03.2006

31.03.2005

31.03.2004

Debt Equity Ratio

0.09

0.33

0.48

Long Term Debt Equity Ratio

0.01

0.17

0.35

Current Ratio

0.68

0.66

0.68

TURNOVER RATIOS

 

 

 

Fixed Assets

4.08

3.45

3.44

Inventory

8.56

9.81

12.68

Debtors

118.28

65.49

31.25

Interest Cover Ratio

30.57

31.24

30.92

Operating Profit Margin (%)

21.17

17.82

16.14

Profit Before Interest and Tax Margin (%)

19.61

16.05

14.43

Cash Profit Margin (%)

19.00

16.03

13.53

Adjusted Net Profit Margin (%)

17.44

14.26

11.82

Return on Capital Employed (%)

198.12

158.05

121.79

Return on Net Worth (%)

191.59

186.66

147.51

 

 

STOCK PRICES

 

Face Value

Rs. 4.00

High

Rs.134.00

Low

Rs.132.60

 

 

LOCAL AGENCY FURTHER INFORMATION

 

 

HISTORY:

 

Subjectis a major player in the Indian FMCG market with leadership in personal, hair, household and fabric care segments. Promoted by Godrej & Boyce Manufacturing Company, Subject was formed in November 2000 to take over the consumer products division of Godrej Soaps pursuant to a scheme of demerger which was effective from 1st April, 2001. The company is ranked as seventh in the list of Top-25 companies. 


 
The company has four manufacturing facilities at Malanpur (M.P.), Guwhati (Assam), Tehsil Nalgath (H.P) and Silvassa (U.T.).The company has adopted the Total Quality Management system and its factories have recived ISO certifications.The plant at Malanpur has is the first toilet soaps manufacturing unit in India certified for ISO-14001.During the year 2004-2005 the company has set up a second manufacturing unit at Baddi.  


 
The company is among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL, FAIRGLOW, NIKHAR, & ALLCARE. FAIRGLOW brand, India's first Fairness soap, has created marketing history as one of the most succesful innovations. It is also the preferred supplier for contract manufacturing of toilet soaps , some of which the most well-known brands in the country. Godrej No.1 is the largest selling Grade 1 soap (in terms of volume) in the country and Cinthol Soap is recognised as a Superbrand for this year. 


 
Subject  is also the leader in the hair colour category in India and has a vast product range from COLOURSOFT LIQUID HAIR COLOURS, GODREJ LIQUID & POWDER HAIR DYES to Godrej KESH KALA OIL based Hair Dyes. Its liquid detergent brand EZEE is the market leader in its category.  


 
The company has entered into the deodorants category with the launch of CINTHOL International Perfumed Deodorant. 
 
During 2003-04, it has launched Cinthol Deo Soap, Godrej Renew Cream Hair Colour, Godrej Herbal Powder Hair Dye, Cinthol Hand Sanitiser, Godrej Shave Gel and Godrej Snuggy baby diapers. The company has launched three varities of Cinthol Deo Soap, Godrej No.1 Jasmine, four fashion colours in cream form in the Hair Colour and Fashion Hair Colours in powder form during 2004-05.  


 

In the year 2004-2005 the company has bought back 245042 shares at a total consideration of Rs.48.5 millions. 
 

In 2006, The Company has increased the installed capacity of Hair Colours & Other Toiletries by 120MT. With this expansion the total installed capacity of Hair Colours & Other Toiletries are has increased to 2330MT. The company plans to spend about Rs.1100 millions towards the expansion or setting up of Soap, Hair Colours and toiletries facilities. 


 
In October 2005, The company has acquired 100% ownership of Keyline Brands Ltd, one of UK's admired FMCG Companies. This is a first step towards a global presence. 


 

The Business Superbrands Council conferred 'Business Superbrand' status on GCPL during the year under review. The company was also recognized as India's 'Best Managed Medium Cap Corporate of the year' by Asia Money.

 

Distribution & Supply Chain

'Sampark' their supply chain management initiative contributed greatly in providing timely stock replenishment and minimizing inventories. They have consequently transitioned from a 'push' operation to a 'pull' operation. Let me elaborate. In earlier years as is the practice across most players the focus was on maximizing sales to distributors. This would lead to inventory build-ups and resulted in-product obsolescence and slow response to market changes .With Sampark they are now able to track sales at the distributor level on a continuous basis and ship out stocks on a replenishment basis. As demand increases correspondingly larger volumes are dispatched. The advantages are manifold. Among them, stock levels have come down without any stock outs and they are able to respond faster to market expectations.

 

 

Acquisition of Keytine Brands, U.K.

With the acquisition of Keyline Brands, one of the admired FMCG Companies in the UK which owns international brands and trademarks across different countries they expect to spur growth. It gives them the opportunity to establish a presence in these geographies as well as introduce some of the brands in India.

 

 

Outlook

All the external indicators such as economic growth, consumer spend etc. continue to be encouraging. The outlook for the FMCG sector is very positive. They will continue to innovate, improve their distribution network and exploit their assets to enhance productivity and-create value for their stakeholders. They are also consistently exploring acquisition opportunities in the personal and household care segments both in India and overseas. I thank all their shareholders, the Board of Directors, employees and business partners for all their efforts and look forward to their continued participation in their growth.

 

 

children's education. They renovated a school building near their Malanpur Factory, rewarded 14 meritorious students and organized a plant visit. Taking this belief onwards, they also rewarded students of a local'school at Baddi . On the environmental front, the Company reduced its power consumption for soap from 156.88 KWh/MT to 132.69 KWh/MT during the year due to improvement in line productivity, reduction in downtime of machines, rework, product changeover time and interlocking of conveyors.

 

Financials

Abridged Profit & Loss statement (Non-consolidated)

 

GCPL's net sales in FY 2005-06 were Rs. 6573 millions, demonstrating a growth of 17% over FY 2004-05. Sales of Subject’s brands improved by a healthy 20% over FY 2004-05 sales, to Rs. 6344 millions.

 

Profit Before Interest, Depreciation and Tax (PBIDT) increased -by^a healthy 37% to Rs 1461 millions. This was accompanied by healthy margin improvement in both their 'business segments.

 

The Profit Before Interest and Tax (PBIT) margin of their soap business segment was 12% in FY 2005-06 as compared to 10% in FY 2004-05. Personal care PBIT margin also improved to 43% from 38%.

 

The Company generated a Profit Before Tax (PBT) of Rs. 1313 millions and a Net Profit after tax (PAT) of Rs. 1207 millions, displaying a 40% growth over the Company's FY 2004-05 performance.

 

 

 

DIVIDEND

For the year 2005-06, three interim dividends were paid - Rs. 3 per share on August 1 2, 2005, Rs. 3 per share on November 14, 2005 and Rs. 3 per share on February 1 0, 2006, In addition to the above, the Directors have declared a fourth interim dividend on April 26, 2006 at the rate of Rs. 5 per share. The record date for the same has been fixed as May 5, 2006. The total dividend payout for the year ended March 31, 2006 works out to Rs.14 per share (350% on the shares of the face value of Rs. 4/-). The Directors recommend that the aforesaid interim

dividends aggregating to Rs.14/- per share be declared as final dividend for the year ended on March 31, 2006.

 

REVIEW OF OPERATIONS

 

During the year under review the Company has recorded Profit After Tax (PAT) of Rs.1207 millions and Net Profit (after tax adjustments) of Rs.1212 millions. The comparison of the current year's Sales with last year's is given in Table 1 below. Sales of Subject brands have increased by 20 percent from Rs. 5287 millions in 2004-05 to Rs. 6344 millions in 2005-06. During the year under review, the Company maintained performance that was superior to the industry in the soap segment; with sales of GCPL brands increasing by 18%. The performance of the personal care segment was also encouraging led by a 22% sales growth in hair colour. Both segments had new offerings during the year. A detailed analysis of the Company's performance is contained in the Management Discussion and Analysis Report.

 

ACQUISITION

On October 31, 2005, GCPL acquired 100% ownership interest in Keyline Brands Ltd. (Keyline), one of UK's admired FMCG companies. For GCPL this is a first step towards establishing a global presence. This acquisition gives GCPL ownership of several international strong bjands and trademarks including 'CUTICURA', 'ERASMIC' and 'AAPRI' in many countries. It enables access to trade channels in key developed markets including Europe, Australia and Canada and a strong customer base that includes Boots, Sainsbury and Tesco amongst others. During the postacquisition period i.e. November 2005 to March 2006, Keyline posted a turnover of f 5.4 million and a profit after tax of f 0.4 million.

 

SUBSIDIARY COMPANIES

During the year under review, Godrej Netherlands B.V, Godrej Consumer Products (UK) Limited, Keyline Brands Limited, Inecto Manufacturing Limited, Inecto Limited, Cosmetics That Care Limited and Cuticura Laboratories Limited became subsidiaries of the Company.

 

 

 

FIXED ASSETS:

 

  • Tangible assets
  • Freehold land
  • Leasehold land
  • Buildings
  • Plant and machinery
  • Furniture and fixtures
  • Office equipment
  • Vehicles
  • Intangible assets - Trademarks
  • Assets acquire under finance lease - vehicles

 

 

As per website details:

 

About them

Subjectis a major player in the Indian FMCG market with leadership in personal, hair, household and fabric care segments. The company employs 950 people and has four state-of-the-art manufacturing facilities at Malanpur (M.P.) Guwahati (Assam), Silvassa (U.T.) and Baddi ( H.P.).

 

Their focus is on providing their customers with innovative, value for money solutions for meeting their daily needs and improving the quality of their life. This is achieved through the brands the company markets.

They are among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL , FAIRGLOW , GODREJ NO 1 . Their FAIRGLOW brand, India's first Fairness soap, has created marketing history as one of the most successful innovations.

 

They are the leader in the hair colour category in India and have a vast product range from GODREJ RENEW COLOURSOFT LIQUID HAIR COLOURS, GODREJ LIQUID & POWDER HAIR DYES to GODREJ KESH KALA OIL, NUPUR based Hair Dyes.

 

Their Liquid Detergent brand EZEE is the market leader in its category.

 

They are also the preferred supplier for contract manufacturing of toilet soaps be some of the most well-known brands in the country.

 

They are supported in their endeavour by a state-of-the-art Research Centre based in Mumbai.

 

Their quality products have been received very well in the international market and they are present in more than -- countries across the world.

 

They are an Equal Opportunity Employer and offer very rewarding career opportunities to people who join them.

 

They have adopted the Total Quality Management system and their factories have received ISO certifications.

 

Established in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline Brands Ltd was acquired by the company’s Group in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important niche brands, some of which are household names such as Cuticura, Aapri, Erasmic and Nulon. For more information visit http://www.keyline-brands.co.uk

 

 

 

Subject Group Profile

 

Started in 1897 as locks manufacturing company, the Subject Group is today one of the most accomplished and diversified business houses in India. Subject's success has been driven by the company's commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Subject has earned an unparalleled reputation for trust and reliability.

 

In 1930, Subject became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Subject is delivering consumers exciting innovations across a spectrum of businesses. The company's pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Subject safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Subject brand name. Subject management understands that the company's greatest asset is the trust and faith that consumers have reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does.

 

Subject's ethical and visionary practices have allowed the company to successfully expand into a number of businesses. Today Subject is a leading manufacturer of goods and provider of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few. A recent estimate suggested that 350 million people across India use Subject products. The group has more recently entered the real estate and information technology sectors, and management views these as avenues for enormous growth.

 

The Subject Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Subject has proven its ability to deliver strong financial performance.

 

 

 

Subject Launches Erasmic Shave Gel Erasmic Shave Gel with Cooling Micro Crystals 60 gm pack priced at Rs. 49

 

14th May 2007:  Post its acquisition of Keyline Brands Ltd in U.K., Subject, a leading player in the Indian FMCG industry and a major player in the shaving preparation market, has launched its first Keyline brand in India - the all new ‘Erasmic Shave Gel’. Erasmic, as a brand, is present across several geographies around the world. The launch of Erasmic Shave Gel marks the entry of the brand to India.

 

The new ‘Erasmic Shave Gel’ is attractively packaged and comes with a unique formulation. This Shave Gel has ‘cooling micro crystals’ which impart a tingling freshness and helps one charge up for the day with its unique shaving experience.

 

 

Announcing the launch, Mr H.K.Press– Executive Director & President, GCPL said, “Erasmic Shave Gel is the first Key line brand to be launched in India . This brand will cater to the needs of the younger male who seeks products which are of International quality. Erasmic Shave Gel offers consumers an excellent alternative to other shave gels present in the market with its unique cooling microcrystals formulation.”

 

Priced at Rs. 49/- for 60 gms, Erasmic Shave Gel is a one-of-its- kind product that gives a great quality shave. 

 

 

About Keyline

Established in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline Brands Ltd was acquired by the Subject Group in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important niche brands, some of which are household names such as Cuticura, Aapri, Erasmic and Nulon.

 

About Subject Consumer Products Limited

Subject (GCPL) is a major player in the Indian FMCG market with leadership in the personal care, hair care, and the fabric care categories. It is also one of the largest marketers of toilet soaps in the country with leading brands such as Cinthol, Subject Fairglow and Godrej No.1. The Company has state-of-the-art manufacturing facilities at Malanpur (M.P.) Baddi (Himachal Pradesh) , Sikkim  ( Sikkim ) Guwahati (Assam). With the acquisition of 100% ownership of Keyline Brands Limited, one of the admired FMCG Companies in the United Kingdom, the Company also owns several international brands and trademarks in developed markets that include Europe, Australia and Canada. The recent acquisition of Rapidol South Africa has also given GCPL an over 86% share of the fast growing South African ethnic hair colour market. GCPL recently signed an agreement with SCA Hygiene Products AB, Sweden to form a 50:50 joint venture company known as Subject SCA Hygiene Limited.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs. 40.75

UK Pound

1

Rs. 81.17

Euro

1

Rs. 54.59

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

6

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

9

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

7

--LEVERAGE

1~10

7

--RESERVES

1~10

6

--CREDIT LINES

1~10

6

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

58

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions