MIRA INFORM REPORT

 

 

Report Date :

23rd February, 2007

                                                         

IDENTIFICATION DETAILS

 

Name :

AGENCE POLYNESIENNE DE DIFFUSION SA

 

 

Registered Office :

Vallee de Tipaerui Tahiti 98713

 

 

Country :

French Polynesia

 

 

Date of Incorporation :

1969

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

 
Specializes in the following areas of work :
1. Importation and local distribution of newspapers, magazines, catalogues and 
   books.

2. Acts as a distributor of maps and photos for outdoor activities and trips.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 20,000

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 

 

Company Name

 

AGENCE POLYNESIENNE DE DIFFUSION SA

 

 

Company Details

 

GIIS Company Code          :  Frenc00000001

Country                             :  French Polynesia

Address                            :  Vallee de Tipaerui Tahiti 98713

Tel                                    :  544400

Fax                                  :  544401

Email                                :  librairie@mail.pf

Website                            :  www.apd.pf

Type                                 :  Importer

Industry                            :  Publishing & Printing

 

 

Key Facts

 

Established Year               :  1969

License number/s              :  28600

Formation                         :  Private

Employees                        :  32

 

 

Credit Rating & Risk Analysis

 

Credit Opinion          :   

No direct objections against entering into a business relationship.

 

 

CREDIT ASSESSMENT FACTORS


Credit risk assessment is gauged on 12 key business factors.
Each factor is assigned a rating and the total is aggregated and weighed
in consideration of any other influencing factors relevant to the final assessment.

These factors include :

Financial Status                      Profitability                                         Industry sector & trends

Principals                                Litigation                                            Liabilities

Management                           Scale of operations                              Years in business & co history

Assets(real estate etc.)            Trade references & reputation               Family involvement & support

 

 

Adverse Data

 

Results                     :  Total of 0 record found.

 

 

Recommended Credit Limit - Trade Finance

 

Amount                     :  USD 20,000

Period                       :  30 days

 

 

Management & Products

 

Management          Ms Martina Gerceanteren, Assist. Manager

Sex                         F

Nationality              French Polynesia

 

Management          Mr Bernard Sage, Manager

Sex                         M

Nationality              French Polynesia

 

Products                 :  Photo, Postcards, Stationery products

 

 

Fresh check Report Details Company Details

 

GIIS Company Code   :  Frenc00000001

Country                     :  French Polynesia

Company Name         :  AGENCE POLYNESIENNE DE DIFFUSION SA

Company Address      :  Vallee de Tipaerui

Company City            :  Papeete

Company State          :  Tahiti

Company Zip             :  98713

Company Tel             :  544400

Company Fax            :  544401

Company Email         :  librairie@mail.pf

Company Website      :  www.apd.pf

Company Type           :  Importer

Industry                     :  Publishing & Printing

Established Year        :  1969



Postal Details

 

Postal Address          :  PO Box 334

Postal City                :  Papeete

Postal State              :  Tahiti

Postal Zip                  :  98713

 

 

SIC PRODUCT CLASSIFICATION & ACTIVITY

 

Activity                    Code            Product/Service Description

Importing                  2678             "Stationery, Tablets, and Related Products"

Importing                  2711             "Newspapers: Publishing, or Publishing and Printing"

Importing                  2731             "Books: Publishing, or Publishing and Printing"

Importing                  2732             Book Printing

Importing                  2752             "Commercial Printing, Lithographic"

Importing                  2771             Greeting Cards

Importing                  5043             Photographic Equipment and Supplies

Importing                  5192             "Books, Periodicals, and Newspapers"

 

 

NAICS PRODUCT CLASSIFICATION & ACTIVITY

 

Activity                    Code            Product/Service Description

Importing                  322233          "Stationery, Tablet, and Related Product Manufacturing"

Importing                  323110          Commercial Lithographic Printing (pt)

Importing                  323117          Books Printing

Wholesaling             42141           Photographic Equipment and Supplies Wholesalers

Wholesaling             42292           "Book, Periodical, and Newspaper Wholesalers"

Importing                  51111           Newspaper Publishers

Importing                  51113           Book Publishers

Importing                  511191          Greeting Card Publishers

 

 

DETAILED PRODUCT CLASSIFICATION & ACTIVITY

 

Activity                    Product/Service Description

Importing                  Photo

Importing                  Postcards

Importing                  Stationery products

 

 

OWNERSHIP

 

Employees                     :  32

Company Formation        :  Private

Direct parent                  :  NOUVELES MESSAGERIES DE LA PRESSE PARISIENNE

Direct parent Nationality  :  France

 

 

REGISTRATION & LEGAL STATUS

 

*Credit Assessment*




 
===================




 
The company is considered a small sized company in its line locally. Based on its history background, established market connectivity and trade connections, credit of a small amount subjected to periodical review is recommended currently.
 
*Company Registration*




 
======================




 
(1)
License number        : 286B
Date issued             : 13 March, 1987
Issuing authority       : Registre Du Commerce
 
(2)
License number        : 030460
Details                     : Registration in Tahiti
 
*Trading Names*




 
===============




 
Although the company is legally registered by the name listed above, it is commonly known as HACHETTE PACIFIQUE under which it operates locally.

 

 

FINANCIAL RELATED DESCRIPTION

 
*Financials*




 
============




 
As a private limited company, no official financial statement is required to be publicly disclosed.
 
Upon our current contact, the company's principals could not be contacted while the company’s staff refused to forward any financial information regarding the company on the grounds that the company is a private venture whose financial information is considered sensitive private business information not subjected to public release or release to non-business related parties.
 
In the absence of any financial information on this company, GIIS suggests caution is exhibited by third parties offering credit or trade financing for this company.
 
 
*Bank Details*




 
==============




 
Bank name              : BANQUE DE POLYNESIE
Branch                    : Papeete branch
Branch Address      :                 355 Blvd Pomare Papeete Tahiti 98713 (Head Office)
 
 
*Reputation*




 
============




 
Reference checking for the purpose of establishing the firm's reputation within the respective industry failed to reveal any negative information.
 
*Payment Terms*




 
===============




 
Sales
----------
Local        : Cash or credit 
 
Purchases
----------
Local        : Cash or credit
Import      : Letter of Credit (L/C)
                    Telegraphic Transfer (T/T)

 

ADVERSE DATA MONITORING

 

DISHONORED CHECKS                                                 No Record Found

 

DEBT                                                                            No Record Found

 

LITIGATION                                                                  No Record Found

 

PERFORMANCE DEFAULTS                                          No Record Found

 

ADVERSE PRESS COVERAGE                                      No Record Found

 

FORMER COMPANY RELATIONSHIPS                          No Record Found

 

 

PRODUCT, TECHNOLOGY, SERVICE DESCRIPTION

 
*Main Products & Services*




 
==========================




 
Specializes in the following areas of work :
1. Importation and local distribution of newspapers, magazines, catalogues and 
   books.
2. Acts as a distributor of maps and photos for outdoor activities and trips. 
 
 

ORGAINIZATION STRUCTURE

 
*Key Personnel*




 
===============




 
Name                      : Bernard Sage
Position                   : Manager
Resident status        : He is by French Polynesia nationality
Responsibilities        : Currently active in the company's day-to-day operations & is  responsible for its 
                                 management.         
 
 

TRADE REFERENCES

 
*Domestic Suppliers*




 
====================




 
Parts of its daily goods are purchased from local market.



SHAREHOLDER'S DESCRIPTION

 
*Major Shareholders*




 
====================




 
Total number of shareholders                   : 1
Share Class                                           : Ordinary Share
 
 
Shareholder's Name                                   % of Shares 
------------------------------------------------------------------
NOUVELES MESSAGERIES DE LA PRESSE PARISIENNE             100
 
 

LOCAL DISTRIBUTION & WAREHOUSING

 
*Local Distribution Network*




 
============================




 
100% of the annual turnover is attributed to local sales.
 
*Imports*




 
=========




 
Majority of its materials are imported mainly from Europe.

 

 

IMPORTERS AGENCY LISTING

 

Company Name       :  INSTITUT GEOGRAPHIQUE NATIONAL

Brand                       :  IGN

Country                     :  France

Description                :  Maps & Photo

Year Since                :  2005

 

 

INTERNATIONAL TRADE : ACTIVITY & MARKETS

 

Importing from Europe
Importing from France



INTERNATIONAL TRADE ACTIVITY DESCRIPTION

 
*Export Market*




 
===============




 
The company has been granted the rights of import & export.  
There is no record of export since the prime focus of the firm's activity is concentrated on local sales only.

 

 

 

 

 

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions