MIRA INFORM REPORT

 

 

Report Date :

13th March, 2007

                                                         

IDENTIFICATION DETAILS

 

Name :

LONGMAN NIGERIA PLC

 

 

Formerly Known as:

LONGMAN NIGERIA LIMITED

 

 

Registered Office :

63, Marina, Lagos

 

 

Country :

Nigeria

 

 

Financials (as on):

31.12.2005

 

 

Date of Incorporation :

10.08.1961

 

 

Com. Reg. No.:

RC: 2637

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Publishing and Distribution of books (Educational, General Reference, and Leisure).

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 


 

IDENTIFICATION

 

COMPANY NAME:                                 LONGMAN NIGERIA PLC

REGISTERED NAME:                            LONGMAN NIGERIA LIMITED

PREVIOUS NAMES:                              LONGMAN NIGERIA LIMITED

                                                            (Converted to Plc. On 28th May 1991)

REGISTERED ADDRESS:                      63, Marina, Lagos

HEAD OFFICE ADDRESS:                     Felix Iwerebon House, 52, Oba Akran Avenue Ikeja Industrial Estate

TELEPHONE(S):                                    234-1- 4978925-9

FAX:                                                                 234-1-4964370

E-MAIL:                                                longman@longmannigeria.com

WEBSITE:                                             www.longmannigeria.com

POSTAL ADDRESS:                             P.M.B 21036, Ikeja, Lagos.    

 

Subject is into Publishing and Distribution of books (Educational, General Reference, and Leisure).

 

In Nigeria subject is considered to be a major scale concern in this sector.

 

Currency: All monetary values in this report are in Nigerian Naira, the local currency, except otherwise stated. The exchange rate is N130 to 1 US $.

 

 

SUMMARY

 

NATURE OF PREMISES:                       Owned, office space at head office occupying approximately 9000 square metres.

 

DATE INCORPORATED:                        10th August 1961

 

YEAR BEGAN OPERATION:                  1938/1961

 

LEGAL FORM:                                      Private Limited Company

 

REGISTRATION NO:                             RC: 2637

 

SHARE CAPITAL:                                 N2, 000, 000.00 (Ordinary Shares of 50k Each)

 

ALLOTTED SHARE CAPITAL:               N2, 000, 000.00

 

PAID-UP CAPITAL                                N73.5, 000, 000.00

 

AUDITORS:                                          Akintola Williams Deloitte (Chartered Accountant)

                                                            235, Ikorodu Road,

P.O.Box 965, Lagos.

                                               

 

SOLICITORS:                                       Bola Okegbenro & Co. (Legal Practitioners)

                                                            12, Sam Shonibare Street, Surulere, Lagos.

                                                           

COMPANY SECRETARY:                       DTT Services Limited- Corporate Secretaries

 

STAFF STRENGHT:                              227 (as at October 2006)

              

 

OWNERSHIP/SHARE HOLDING STRUCTURE                           

 

Name                                                                        %Held

 

Nigerian                                                                        71. 43

 

Foreign                                                                         23.57

 

Major Shareholder:                                                  Pearson Education Limited – 28.57

 

Names:                                                                                

Alhaji Shehu Bakari (Nigerian)

C/o Galadima Road, P.O.Box 127,

Jimeta Yola, Adamawa State

 

Julius A. Olwoniyi (Nigerian)

11, Odewale Street, Yaba, Lagos.

 

Phebean Ajibola O. (Nigerian)

1213, Ibiyinka Olorunmide close,

Lagos.

 

Ntieyong U. Akpan (Nigerian)

P.O.Box 498, Calabar Cross

River State

 

Timothy J. RIX (British)

24, Birching ton Road,

London.

 

John D. Williamson (British)

153, Heathrow, Bishops

Stratford Herts, London.

 

Charles J. REA (British)

62, Dukes Avenue,

 London

 

Felix A. Iwerebon (Nigerian)

21, Remi Femi-Kayode Avenue,

GRA, Ikeja, Lagos.

 

M. Halliru (Nigerian)

C/o Longman Nigeria Plc

Sokoto, Road, Opp.

Zaria Hotels, Zaria,

Kaduna.

 

A. Savage (British)

C/o Longman Nigeria Plc

52, Oba Akran Avenue

Ikeja, Lagos.

 

Bruce Norman (British)

C/o Longman Nigeria Plc

52, Oba Akran Avenue

Ikeja, Lagos.

 

Echebiri A. O.

 25A, Tolabi Street, Ikeja,

Lagos.

 

Obidiegwu D.N.

2, Bamidele Ajiteru Avenue,

Iju, Agege, Lagos.

 

Mrs. Afolabi A.O. (Nigerian)

8, Adedoyin Street, Ijeshatedo

Surulere, Lagos.

 

Ijewere E.I. (Nigerian)

106/100 Lewis Street,

Lagos.

 

                                   

SHARE HOLDERS (PREVIOUS)

 

Nil

 

 

DIRECTORS

                                               

1. Mr. Emmanuel I. Ijewere                                

2. Mr. Dan N. Obidiegwu                        

3. Mr. J.A. Olowoniyi                                         

4. Mrs. F.A. Shinkaiye

5. Mrs. A.O. Afolabi

6. Mr. K. Roberts (British)

7. Mr. D. Cameron (British)

8. Mr. M. Mermagen (British)

                                               

 

MANAGEMENT PROFILE

 

Mr. Dan N. Obidiegwu                            Managing Director / CEO

 

Mrs. F.A. Shinkaiye                               Executive Director (Sales & Marketing)            

Mrs. A.O. Afolabi                                    Executive Director (Finance)

Mr. Ignatius Okolie Okafor                      Deputy General Manager (Administration)

 

Mr. Abimbola Abass Balogun                  Assistant General Manager (Information Technology)

Mr. Peter Nosike                                    Deputy General Manager   (Finance)

Mr. Enyinnaya N. onyema                      Assistant General Manager (Publishing)

Mr. Olalekan Y. Somotun                       Assistant General Manager (Production)

           

AFFILIATED FOREIGN COMPANY

 

Pearson Education Limited

 

BRANCHES

 

* ABUJA:

1264, Nnamdi Azikiwe Road, KubWA Express Road, Kubwa Abuja.

Tel: 234-95242156

 

*AGBOR

171 Old Lagos / Asaba Road,

P.O.B 2092

Boji-Boji Owa, Agbor, Delta State.

 

 

*AKURE

63, Oyemekun Road, Akure

Ondo State.

Tel: 234-034240284

 

*IBADAN

Plot 1, Block B Oduduwa Avenue Oluyole Estate

P.O.Box 1192, Agodi, Ibadan

Oyo State.

Tel: 234-02-2; 12329, 2316812

 

*ILORIN

155 Ibrahim Taiwo Road,

P.O.Box 224 Ilorin

Kwara State.

Tel: 234-031-222744

 

*JOS

1, Zaria Road,

P.O.Box 775, Jos

Plateau State.

Tel: 234-073-611982

 

*OWERRI

Plot 14 Aladinma Northern Extension

P.M.B 1122, Owerri

Imo State.

Tel: 234-083-234319

 

*ZARIA

Sokoto Road,

P.OBox 442 Zaria

Kaduna State.

Tel: 234-069-330900, 332018

 

*ENUGU

1 Umuleri Street,

P.M.B 2615, Uwani

Enugu State.

Tel: 234-0442-2557

 

 

BANKER

 

First Bank of Nigeria Plc.

Ikeja Industrial Estate Branch

Oba Akran Avenue Ikeja, Lagos.

 

Intercontinental Bank Limited

Alausa, Ikeja, Lagos.

 

Zenith International Bank Limited

2nd Floor, Intercontinental Plaza,

Plot 999f Danmole Street,

Victoria Island, Lagos.

 

ARM Co. Limited

9, Bayo Kuku Road

Off Kingsway Road

P.O.Box 55765

Ikoyi, Lagos.

 

 

TRADE REFERENCES

 

*Manufacturing Association of Nigeria

*Nigerian Publishers Association

*NECA

 

 

 PAYMENT REFERENCE

 

Local and Foreign Companies

 

 

PRODUCT DESCRIPTION

 

Educational Tex Books at All Levels

 

 

PERFORMANCE RANKING

 

* Quality of Management:          AVERAGE

* Ethics & Integrity:                   GOOD

* Ownership Structure:               GOOD

 

 

OPERATIONS

 

Subject is into Publishing and Distribution of books (Educational, General Reference, and Leisure).

 

Subject is located in an industrial area at Felix Iwerebon House, 52, Oba Akran Avenue Ikeja Industrial Estate, Lagos.

 

TYPES OF CUSTOMERS

 

* General Public *Group of Companies *Foreign Company

 

 

 BACKGROUND

 

Longman was established in Nigeria in 1961 as a book publishing company. It is an off-shoot of the well-known international company, Longman Group UK Limited, now known as Pearson Education Limited.

 

Longman Nigeria Plc had its shares listed on the Nigerian Stock Exchange on 23 July, 1996. Its main business is the publication of books, especially textbooks for the entire areas of the educational system in Nigeria, as well as general reference and leisure reading materials. The production of consumable educational materials essential for use in educational institutions is an area of growing interest and endeavour for the Company.

 

Longman’s aims and the objectives encompassing its vision are:

 

 

 

Longman places emphasis on product quality, as a means of giving good value for money, providing a healthy challenge to its competitors, as well as attracting and, motivating talented people among its clientele.

 

As a policy, Longman does not rest on its oars. Rather, it vigorously pursues its aims, encouraged by the knowledge that, at the end of the day, it will have contributed significantly to the growth and development of the nation’s human resources, and thus enhanced the general standard of living.

 

Longman was incorporated in August 1961 as a book publishing company. It develops as an off-shoot of the well-known International Company, Longman Group UK Limited, now known as Pearson Education Limited, which is the world’s largest education business.

 

The largest educational publisher in Nigeria

Its mission at inception was the marketing and distribution of imported Longman Group titles, as well as developing publishing in English and the indigenous language to meet the growing book requirements of the Nigerian market. Today, Longman Nigeria has become the largest educational publisher in Nigeria with a total of 280 staff spread across the country. Longman Nigeria plc was listed at the Nigerian Stock Exchange on 23 July, 1996, and now has the highest equity value in the publishing sector.

 

 

Longman Nigeria has its headquarters located at Ikeja and has full warehousing and regional offices at Abuja, Agbor, Akure, Enugu, Ibadan, Ilorin, Jos, Owerri and Zaria with Representatives and other functionaries located in virtually every state of the federation.

 

Longman Nigeria publishes educational materials for learners of all ages and interests ranging from pre-school, primary, secondary and tertiary to the post graduate and professional levels. Its publications enjoy wide prescriptions at all tiers of education and are consistently extolled by all users for their excellent quality and pedagogical adequacy.

 

In addition, Longman plays the role of marketing and distribution agent for companies within the Pearson Education group and handles imprints from Addison-Wesley Longman, Prentice Hall, Pitman and Penguin, amongst others. With an all-Nigerian management team, Longman’s objective is to sustain its leadership position through the provision of educational products of the highest quality. It has a commitment to optimal customer satisfaction and a well-motivated workforce. It has continued to serve its shareholders satisfactorily by ensuring consistently good returns through the provision, to its customers, of excellent products and services.

 

Publisher of some of Nigeria’s most successful learning texts

Longman has achieved an enviable reputation for its ability to identify, encourage and utilize the services of talented Nigerian authors. This effort has enabled it to publish some of Niger’s most successful learning texts, such as New General Mathematics, Stone & Cozens Biology, Practical English and the English

 

Project series. Longman’s publishing skills and authorship resources are formidable, its book distribution network is the most comprehensive and dynamic in Nigeria, while its products enjoy world-wide acclaim for their content and value.

 

Longman’s leading role in publishing in Nigeria has enabled her to secure and efficiently execute several key book-related contracts from governments and allied agencies. Longman Nigeria Plc was one of the few publishers appointed at the inception of the UPE in 1976, to fashion out a number of books in the core

 

Subject areas of Mathematics, English and Science at the primary level, for use in the implementation of the scheme. The company has subsequently participated in all the branches of the World Bank and the PTF Educational materials procurement and is poised to be a major player in the Universal Basic Education programme (UBE)

 

A recipient of many professional and social service awards, one of Longman Nigeria Plc’s recent laurels is the Outstanding Publisher’s Prize of the Nigerian Publishers Association, bestowed in recognition of the quality of its products and services. The Company on the 10th of August 2001 celebrated its 40 years of publishing excellence, of active contributions to the economic, social and intellectual development of our country and all her peoples.

The Company is also a recipient of the Nigeria Stock Exchange Annual Merit Award for 1999, 2000, and

 

 

EXPANSION PLAN

 

Public informant believe that subject is looking for foreign partnership.

 

 

 PRINCIPAL ANTECEDENT

 

 

1. Name:                      Mr. Emmanuel Itoya Ijewere

    Position:                  Chairman

    Profession:               Chartered Accountant

 

    Work History:           He is the Managing Partner of Ijewere & Co (Chartered Accountants) and a Director of many companies. He joined the Board of the Company in December, 1992, as a non-Executive Director.

 

2. Name:                      Mr. Daniel Nnaemeka Obidiegwu

    Position:                  Managing Director / CEO

    Profession:               Marketing Manager

    Education:               He is alumnus of the University of Lagos.

 

    Work History:           He joined the Company in 1975 as a Sales Representative. He became the District Manager, East, in 1979 and Marketing Manager in 1989. He was appointed to the Board in June 1994 as Marketing Director. He became Managing Director Chief Executive in January 2005.

 

3. Name:                      Mrs. Agnes Omolanke Afolabi

    Position:                  Finance Director

    Profession:               Accountant

    Education:               She is alumnus of Yaba College of Technology, Lagos.

 

    Work History:           She joined the Company in 1978 as Financial Accountant. She became the Chief Accountant in 1987 and was appointed Director of Finance in June, 1994. She is a fellow of both the Chartered Association of Certified Accountants (FCCA) and the Institute of Chartered Accountants of Nigeria (FCA). She was appointed to the board in March, 1997.

 

4. Name:                      Mr. Julius Abiodun Olowoniyi

    Position:                  Director

    Profession:               Accountant

    Education:               He is alumnus of Yaba College of Technology, Lagos.

 

    Work History:           He is a fellow of both the Chartered Association of Certified Accountants (FCCA) and the Institute of Chartered Accountants of Nigeria (FCA).

 

5. Name:                      Mr. Kern Roberts

    Position:                  Director

    Profession:               Marketing

    Education:               Nil

 

    Work History:           He is Regional sales and Marketing Director, Longman School International

                                    Department and has overall responsibility for the sales marketing of all UK group

                                    product into Africa and the Caribbean.

                                    He first joined Longman in 1986, and worked in Kenya managing the East Africa

 business with particular responsibility for pitman Examinations. In 1994 hen

 returned to UK to take up his current position.

 

6. Name:                      Mr. Chris Nott

    Position:                  Publishing Director

    Profession:               Nil

    Education:               Nil

 

    Work History:           He is the Senior Publishing Director, Longman School and has overall

 responsibility for the development and management of Longman School Division’s

UK and International Publishing Programme.

He first joined Longman in 1969, and worked as Publisher and Publishing manager the in Longman Nigeria 1971-4 and in the Longman Africa Division from 1974-80. After holding positions in other UK publishing companies from 1980-94 he returned to Longman, at first working in the ELT Division and from 2002 in the Schools Division.

 

7. Name:                      Mrs. F.A.Shinkaiye

    Position:                  Sales and Marketing Director

    Profession:               Business Administration

    Education:               She is an alumna of both the University of Ilorin and Lagos State University.

                                    She holds a B.A (Hons) in English and Masters degree in Business Administration

                                    (MBA). 

 

  Work History: She joined the Company in May, 1989 as a Senior Editor (Humanities), and rose to

                                    the position of Executive Publishing Manager in 1999. She was appointed Director

                                    of Publishing in 2002. She has many Years of experience in both the printing and

                                    publishing industries. She was appointed to the board in December 2004 and

                                    became Sales and Marketing Director in 2005.

 

 

PHYSICAL VISIT

 

 Visits were made to the followings:

 

1.        COMPANY PREMISES

2.        CORPORATE AFFAIRS COMMISSION.

 

FINANCES

 

BALANCE SHEET AS AT 31ST DECEMBER, 2005.

 

                                                                         2005                                         2004      

                                                         N’000          N’000                                     N’000                  N‘000  

FIXED ASSETS                                                  189,372                                    152,677

CURRENT ASSETS                         

Stocks                                                              504,478                         334,316

Debtors                                                             293,752                         364,239

Cash at bank and in hand                                   24,971                                     30,279

                                                                        825,774                         734,775  

CURRENT LIABILITY

Creditors                                                           604,036                        575,588

Staff Gratuity                                                     54,930                                      13,360

Deterred Taxation                                               4,747                                        22,814

NET CURRENT ASSETS                                    162,061                        123,013

Total Assets Less Current Liabilities                351,433                        275,690

 

FINANCED BY:

Shared Capital                                                   73,500                                      73,500        

Share Premium                                                 7,215                                          7,215

Revaluation reserve                                            68,418                                      68,418

Revenue reserve                                   187,600                                     126,690

SHARE HOLDERS’ FUND                                351,433                                     275,690

 

PROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED 31ST DECEMBER, 2005/2004

 

                                                                                              2005                                       2004                                                                                                                  N’000                                      N’000

Turnover                                                                             1,304,641                                 1,051,917

Cost of Sales                                                                        (608,841)                                  (534,902)

Gross Profit                                                                           695,800                                    517,015

Distribution and Selling expenses                                          (130,046)                                  (102,451)

Administrative expenses                                           (370,190)                                  (288,649)

Other Income                                                                            5,202                                     13,411

                                                                                           200,766                                    139,326

Interest payable and similar charges                                        (27,367)                                   (27,432)

Profit on Ordinary activities Before Taxation                              173,399                                   111,894

Tax on Profit on Ordinary activities                                          (53,556)                                    (48,930)

Profit on Ordinary activities After Taxation                              119,843                                      62,964

Proposed dividends                                                               (44,100)                                   (36,750)

Retained Profit                                                                       75,743                                     26,214

 

FINANCIALSUMMARY

     2005                                         2004

                                                                                         N’000                                       N’000

Turnover                                                                          1,304,641                                1,051,917

Profit Before Taxation                                                        173,399                                     111,894

Profit After Taxation                                                            119,843                                      62,964

Networth                                                                          351,433                                     275,690

Fixed Assets                                                                    189,372                                     152,677

Total Assets                                                                  1,015,146                                     887,452

Current Assets                                                                 825,774                                     734,775  

Current Liabilities                                                              663,713                                     611,762

 

FINANCIAL ANALYSIS

                                                                                         2005                                         2004

Gross Profit %                                                                      53                                             49

Net Profit    %                                                                       13                                             11

Current Ratio                                                                       1: 1                                        1 : 1

Acid Test Ratio                                                                    1: 1                                        1 : 1

Returns on Total Assets                                                         2                                              4

Return On Capital Employed                                                   6                                              8

Operating Expenses / Total Revenue                                      53                                             56

Turnover Rate                                                                       4                                              2

 

COMMENT           

 

The Financial analysis focus on the profitability, Liquidity and Financial Stability of the Subject.

Its Profitability ratio is satisfactory; it also recorded N221, 738 and N159, 187 in year 2005 and year 2004 respectively as working Capital.

Its Liquidity ratio indicates the ability of the company to meets its financial liabilities.          

 

RISK RATING ASSESSMENT:

            Appears to have a sound financial base with a strong capability to meet trading commitments;   liquidity looks healthy.

CREDIT LINE AMOUNT:

NORMAL

0CREDIT LINE OPINION:

Subject appears to be a credit worthy organization.

 

 

DIRECT INTERVIEW

 

NAME:                                                                          Nil

POSITION:                                                                    Secretary to Mrs. A. O. Afolabi (Executive Director of Finance)

DATE OF INTERVIEW:                                      12th March 2007

Subject principals declined information; therefore, details in this report are culled from public sources. 

 

 

INDUSTRIAL OVERVIEW/ OPERATING ENVIRONMENT

 

The Parts Assembly industry in Nigeria has grown in size and complexity since the commencement of the present administration. The industry has become more sophisticated technically, financially and in terms of the required skills and expertise.

The government policy in using indigenous contractors to execute her projects has gone a long way in increasing the capital base, greater utilization of Nigerian human and material resources in this sector.

 

 

CMT REPORT (Corruption, Money Laundering & Terrorism)

 

Public Notice from various sources including but not limited to: The Courts, Nigerian Prison Service, Economic & Financial Crimes Commission (EFCC), National Drug Law Enforcement Agency (NDLEA), National Agency for Food & Drugs administration and Control (NAFDAC), Independent Corrupt Practices and Other Related Offences Commission (ICPC) Etc.

 

No negative information on subject from the above agencies as at the time of compiling this report.

 

 

COMPANY LOCATION

 

The company is located at 1, Ighodaro Road, Jericho Ibadan, Oyo State

 

 

OFFICIAL REMARKS

 

Having carried out all necessary research on subjects, our investigations revealed that, the company, Longman Nigeria Plc is duly registered in Nigeria, with a registered address, 63, Marina, Lagos. While the operational office address is Felix Iwerebon House, 52, Oba Akran Avenue Ikeja Industrial Estate Lagos.


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions