MIRA INFORM REPORT

 

Report Date :

28.05.2007

 

IDENTIFICATION DETAILS

 

Name :

SPORTSBRAND MEDIA AUSTRALASIA PTY LTD

 

 

Registered Office :

Level 2, 141 Capel Street, North Melbourne, VIC 3051

 

 

Country :

Australia

 

 

Date of Incorporation :

16 April 2002

 

 

Legal Form :

Proprietary Company, Limited By Shares

 

 

Line of Business :

Offers a wide range of broadcast, event management, production, publishing and marketing services.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

Small

 

Status :

Moderate

 

 

Payment Behaviour :

Unknown

 

 

Litigation :

Clear

 

 


 

REGISTERED NAME:

SPORTSBRAND MEDIA AUSTRALASIA PTY LTD

 

 

AUSTRALIAN COMPANY NUMBER:

100 237 796

 

 

AUSTRALIAN BUSINESS NUMBER:

27 100 237 796

 

 

OPERATING ADDRESS:

Level 2,

141 Capel Street,

NORTH MELBOURNE, VIC 3051

 

 

REGISTERED ADDRESS:

Level 2,

141 Capel Street,

NORTH MELBOURNE, VIC 3051 

 

 

OTHER TRADING NAMES:

Sportsbrand Media Group 

 

 

TELEPHONE NUMBER:

(03) 9321 2000

 

 

FAX NUMBER:

(03) 9321 2010

 

 

WEB SITE ADDRESS:

www.sportsbrand.tv 

 

 

DATE OF INCORPORATION:

16 April 2002 – Incorporated in Victoria.      

 

 

CHANGE OF NAME:

30 May 2002 - To present name.

 

 

PAID CAPITAL:

$1 in $1 shares. 

 

 

DIRECTORS:

PETER ANTHONY WRAITH

10 Bamfield Place,

TEMPLESTOWE, VIC 3106

 

KRISHNAN ANIL NAIR

7 Mackennal Street,

IVANHOE EAST, VIC 3079

 

MARK WILLIAM HARDGRAVE

38 New Street,

BRIGHTON, VIC 3186

 

JAMES IGNATIUS WILTON

40 Deepdene Road,

BALWYN, VIC 3103

 

 

SHAREHOLDERS:

Refer HISTORY

 

 

SECRETARY:

PETER ANTHONY WRAITH

 

 

AUDITORS:

Not shown

 

 

REGISTERED CHARGES:

Refer REGISTERED CHARGES

 

 

PAYMENTS:

Refer TRADING

 

 

LEGAL ACTIONS / DEFAULTS:

Nil

 

 

EMPLOYEES:

40-50

 

 

PARENT COMPANY

 

WESTMINSTER COMMUNICATIONS GROUP PTY LTD  

 

 

ACTIVITIES

 

Sportsbrand is an international sports media and marketing company. It provides strategic media solutions for a wide range of commercial partners, helping broadcasters, sports associations and sponsors leverage maximum commercial value from their media assets.

 

The subject offers a wide range of broadcast, event management, production, publishing and marketing services.

 

Sportsbrand is ultimately a wholly owned subsidiary of the Bennelong Group Pty Ltd., the private investment company of Jeff Chapman.

 

The company has significant commercial interests in the United Kingdom, Australia, Europe and the USA.

 

Sportsbrand Media Group has its head office in Melbourne, Australia and has operations in Australia, New Zealand, UAE and the UK.

 

Crown Golf owns more than 30 golf courses in the UK, making it the largest operator in the continent.

 

Bennelong are also the major shareholder in Crown Sports - owners and operators of 21 health clubs in the UK with a combined membership of over 50,000.

 

MelbourneAustralia

 

Melbourne is the home to the subject’s administrative headquarters and it’s main television production hub, sales and marketing divisions.

 

Taking advantage of the economic benefits of television production in Australia, the majority of television programming is produced here.

 

Auckland - New Zealand

 

The NZ operations are focussed on Rugby. The company are partners to the NZRFU and represent the rugby rights for the major stadia of New Zealand. In addition the company has television production and manage the screen operations for the Rugby Union. Sportsbrand New Zealand also produce and present top quality golf and action sports.

 

Dubai United Arab Emirates

 

The Dubai Tennis Open is the subject’s pinnacle event, run from it’s Dubai office. With close links to India and Africa, the Dubai office is an important component in the sales and distribution chain for all weekly programming. Regional marketing of television properties is operated out of the Dubai office.

 

London United Kingdom

 

The London office of Sportsbrand co-ordinates sales and production activities in Europe. A number of it’s key titles are part produced in London and a number of the subject’s key accounts are managed via the London office.

 

 

 

The Americas

 

Sales and marketing offices are located in New York and Rio de Janeiro.

 

The subject employs 40-50 in activities.  

 

 

HISTORY

 

The subject was incorporated in Victoria on 16 April 2002 as Sportsworld Productions Pty Ltd, adopting the present name on 30 May 2002, being an Australian Proprietary Company, Limited By Shares.

 

Australian Company Number: 100 237 796. 

 

Paid capital $1 in 1 share paid to $1.

 

Shares are held by:

 

WESTMINSTER COMMUNICATIONS GROUP PTY LTD               1

 

The above information is in accordance with the last Company Statement Annual lodged with the Australian Securities and Investments Commission and compiled at report date.

 

By virtue of the shareholding the subject is a subsidiary of Westminster Communications Group Pty Ltd. This company was incorporated in Victoria on 16 April 2002 as Sportsworld Group Pty Ltd, changing name to Sportsbrand Media Group Pty Ltd and subsequently adopting the present name, being an Australian Proprietary Company, Limited By Shares. Australian Company Number: 100 237 830. 

 

Operations of the company were commenced 7 years ago.

 

 

DIRECTORS

 

PETER ANTHONY WRAITH was born on 9 August 1967 and was appointed to the board of directors on 22 July 2004. He is also the Company Secretary, having been appointed to this position on 22 July 2004.

 

KRISHNAN ANIL NAIR was born on 25 February 1959 and was appointed to the board of directors on 23 August 2002.

 

MARK WILLIAM HARDGRAVE was born on 7 March 1958 and was appointed to the board of directors on 17 April 2002.

 

JAMES IGNATIUS WILTON was born on 14 September 1956 and was appointed to the board of directors on 17 April 2002.

 

 

BANK

 

NATIONAL AUSTRALIA BANK LIMITED

COLLINS STREET,

MELBOURNE, VIC 3000

 

The bank holds a Registered Charge over company assets. Please refer to the REGISTERED CHARGE section for details.

 

 

TRADING

 

Following are details of a trade survey undertaken in May 2007:

 

Two references were provided during the current investigation, however when contacted both have declined to provide references as a matter of company policy.

 

 

FINANCE

 

Due to amendments to the Corporations Law by the First Corporate Law Simplification Act 1995, subject is not required to lodge financial statements with the Australian Securities & Investment Commission.

 

disclose the following inquiries in relation to finance applications:

 

On 4 June 2003 to Hunter Premium Funding Vic for Premium Finance.

 

On 6 August 2002 to CIT Vic for Leasing.

 

On 22 July 2002 to Hunter Premium Funding Vic for Premium Finance.

 

Nothing further has been recorded.

 

 

REGISTERED CHARGES

 

The following Registered Charge has been recorded over the subject’s assets:

 

On 3 October 2003, Fixed and Floating Charge to National Australia Bank Limited, ASIC Charge No. 982157.

 

 

RECORDED ACTIONS

 

Nothing of an adverse nature has been recorded against the subject.

 

 

INVESTIGATION

 

An interview was conducted with the Financial Controller in May 2007. At this time he confirmed operational and trading details, however declined all financial information as a matter of company policy.

 

It was advised that premises at the heading address are leased.

 

Enquiries made with trade sources failed to trace any additional information in relation to the subject.

 

A Land Titles Search has not been undertaken to ascertain what land, if any, stands in the subject’s name.  This can be undertaken on request.

 

 

 

 

 

 

CONCLUSION

 

The subject was incorporated in Victoria on 16 April 2002 as Sportsworld Productions Pty Ltd, adopting the present name on 30 May 2002, being an Australian Proprietary Company, Limited By Shares.

 

Paid capital $1 in 1 share paid to $1.

 

Sportsbrand is an international sports media and marketing company. It provides strategic media solutions for a wide range of commercial partners, helping broadcasters, sports associations and sponsors leverage maximum commercial value from their media assets.

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions