MIRA INFORM REPORT

 

 

Report Date :

17.10.2007

 

IDENTIFICATION DETAILS

 

Name :

DOMINO’S PIZZA INDIA LIMITED

 

 

Registered Office :

Chamber No. 1517, 15TH Floor, Devika Towers, 6, Nehru Place, New Delhi – 110019

 

 

Country :

India

 

 

Financials (as on) :

31.03.2007

 

 

Date of Incorporation :

16.03.1995

 

 

Com. Reg. No.:

55-66426

 

 

CIN No.:

[Company Identification No.]

U74899DL1995PLC066426

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

DELD04631E / DELD03279D / CALD02145D

 

 

PAN No.:

[Permanent Account No.]

AABC01821C

 

 

Legal Form :

A Closely Held Public Limited Liability Company 

 

 

Line of Business :

Pizza Franchisee

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 325348

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is a Master Franchisee of Domino’s Pizza International Inc. USA. Available information indicates high financial responsibility of the company. Trade relations are fair. Profit margin is under server pressure. Payments are usually correct and as per commitments.

 

The company can be considered good for normal business dealings due to exposure of parent company. 

 

 

LOCATIONS

 

Registered Office :

Chamber No. 1517, 15TH Floor, Devika Towers, 6, Nehru Place, New Delhi – 110019

Tel. No.:

91-11-65282934

E-Mail :

mona_aggarwal@dominosin.com

Taraj_Mittal@dominosin.com

Website :

www.dominos.co.in

 

 

Corporate Office :

Plot 1A, Sector 16A, Institutional Area, Noida – 201301, Uttar Pradesh  

Tel. No.:

91-120-2516820 -22

Fax No.:

91-120-2516842

E mail:

domindia@dominosin.com

Websites:

www.dominosin.com

 

 

Branches :

North Regional Offices:

Plot No. 1A Sector 16A, Noida Institutional Area, Noida – 201 301

Tel No: 91-120-2516820 -22

Fax No: 95-120-2516842

 

East Regional office:

Merrill Estate, B-111/1B, B T Road, Kolkata – 700 035

Tel No: 91-33-25780717

Fax No: 491-33-25775939

 

South Regional Offices:

No. 897, 6th Block, next to Koramangla Indoor Stadium, Koramangla, Bangalore – 560 095

Tel no: 91-80-41530666 / 4153066 -67

 

West Regional Offices:

Ground Floor, Contractor Building, 41, R K Marg, Ballard Estaet, Mumbai – 400 038

Tel No: 91-22-66338680 -82 -83

Fax No: 22-491-6338681

 

 

DIRECTORS

 

Name :

Mr. Bhartia Sunder Shyam

Designation :

Director

Address :

46, Friends Colony, New Delhi – 110065

Date of Birth/Age :

9.11.1952

Date of Appointment :

16.03.1995

 

 

Name :

Mr. Bhartia Shankar Hari

Designation :

Director

Address :

H – 11, Maharani Bagh, New Delhi – 110065

Date of Birth/Age :

12.12.1956

Date of Appointment :

16.03.1995

 

 

Name :

Mr. Rai Bodhishwar

Designation :

Director

Address :

E – 151, Greater Kailash, New Delhi – 110048

Date of Birth/Age :

01.12.1934

Date of Appointment :

14.04.2000

 

 

Name :

Mr. Gupta Mukesh

Designation :

Director

Address :

171, 7th Floor, Sita Ram Apartments, I P Extn. Patparganj, New Delhi – 110092

Date of Birth/Age :

7.08.1959

Date of Appointment :

28.06.2002

 

 

Name :

Mr. Kaul Ajay

Designation :

Director

Address :

Apartment No. 7, 1ST Floor, House No. 12, Friends Colony, New Delhi – 110065

Date of Birth/Age :

11.12.1963

Qualification

B. Tech. IIT, MBA

Experience

16 Years

Date of Appointment :

14.03.2005

 

 

Date of Appointment :

14.03.2005

 

 

Name :

Mr. Gaurav Mathur

Designation :

Director

Address :

No. 24-01, Leonie Hill Road, Singapore

Date of Birth/Age :

15.11.1974

Date of Appointment :

27.06.2003

 

 

Name :

Ms. Hetal Madhukant Gandhi

Designation :

Director

Address :

Rosy House Cooperative Society, Flat – 61, North Avenue, Santacruz (West), Mumbai – 400054 

Date of Birth/Age :

29.07.1965

Date of Appointment :

30.09.2004

 

 

Name :

Mr. Arvind Nair

Designation :

Director

Address :

2, Western Avenue, Maharani Bagh, New Delhi – 110065 

Date of Birth/Age :

30.01.1956

Date of Appointment :

3.10.2001

Date of Ceasing:

14.12.2004

 

 

Name :

Mr. Anil Ahuja

Designation :

Director

Address :

8, Cuscaden Walk, # 10-02, Singapore – 249692

Date of Birth/Age :

11.04.2005

Date of Appointment :

27.06.2003

 

 

Name :

Mr. Ravi Shankar Gupta

Designation :

Company Sectary

Address :

610, Mahagun Manor, Plot No. F – 30, Sector – 50, Noida – 201301

Date of Birth/Age :

08.08.1967

Date of Appointment :

28.06.2002

 

 

Name :

Mr. Milind Narendra Patel

Designation :

Director

Address :

13-A, Vaibhav, 80, Bhulabhai Desai Road, Mumbai 400 026, Maharashtra

Date of Birth/Age :

18.10.1968

Date of Appointment :

27.03.2006

 

 

Name :

Mr. Shyam Sunder Bhartia

Designation :

Director

Address :

46 Friends colony (East), New Delhi -110 065, India

Date of Birth/Age :

09.11.1952

Date of Appointment :

16.03.1995

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

Names of Shareholders

No. of Shares

Mr. Bhartia Shankar Hari

1

Mr. Bhartia Sunder Shyam

1

M/s. Jubilant Capital Private Limited

1

M/s. Jubilant Securities Private Limited

1

M/s. Alka Leasing & Fiscal company limited

3515995

Love Life Vinimay Private Limited

1

M/s. Weston Investments Limited

4837481

M/s. Jubilant Enpro Private Limited

31139457

M/s. Indcocean Pizza Holding Limited

6668016

M/s. The India Private Equity Fund

12002431

Ms. Bharita Shobhana

1

Ms. Bhartia  Kavita

1

M/s. Infrastructure Leasing & Financial Services Limited 

30

 

Equity Share Break – up (Percentage of Total Equity)

 

Sr. No.

Category

Percentage

1

Foreign Holdings (Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non resident India(s) or Overseas corporate bodies or others

40.42

2

Bodies Corporate

59.58

 

Total

100.00

 

BUSINESS DETAILS

 

Line of Business :

Pizza Franchisee

 

 

Products :

Pizza

 

 

Exports :

 

Products :

Food Products and Management Fee

Countries :

Sri Lanka

 

 

Imports :

 

Products :

Capital Goods,  Raw Material

Countries :

Australia , USA

 

PRODUCTION STATUS

 

Particulars

 

Unit

Actual Production

Pizza

 

Nos

5766534

 

 

GENERAL INFORMATION

 

No. of Employees :

600

 

 

Bankers :

v      IDBI Bank Limited

v      Axis Bank Limited

Address: B -2 and B -3, Sector 16, Noida 201 301, Uttar Pradesh, India

E Mail: rajiv.kumar@axisbank.com

 

 

Banking Relations :

Satisfactory

 

 

Auditors :

 

Name :

S R Batliboi and Company (Raj Agrawal)

Chartered Accountant 

Address1 :

Ernst & Young Tower, B – 26, Qutab Institutional Area, New Delhi – 110016

                            Address 2:

6th Floor, HT House, 18-20, Kasturba Gandhi Marg, New Delhi – 110 001, India

 

 

Holding Company:

Jubilant Enpro Private Limited

 

 

Associates/Subsidiaries :

Nil

 

 

CAPITAL STRUCTURE

 

Authorised Capital :

No. of Shares

Type

Value

Amount

60000000

Equity shares

Rs.10/- each

Rs. 600.000  millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

58163387

Equity shares

Rs.10/- each

Rs.581.633 millions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2007

31.03.2006

31.03.2005

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

581.633

581.633

581.633

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

390.578

390.578

390.578

4] (Accumulated Losses)

[890.874]

[937.696]

(948.728)

NETWORTH

81.337

34.515

23.483

LOAN FUNDS

 

 

 

1] Secured Loans

342.202

239.330

228.408

2] Unsecured Loans

18.150

32.670

52.009

TOTAL BORROWING

360.352

272.000

280.417

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

 

 

 

 

TOTAL

441.689

306.515

303.900

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

453.744

314.094

320.590

Capital work-in-progress

30.502

10.446

0.000

 

 

 

 

INVESTMENT

0.000

0.000

0.000

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 
Inventories
30.078

19.505

13.925

 
Sundry Debtors
9.375

4.804

3.449

 
Cash & Bank Balances
37.013

28.679

27.573

 
Other Current Assets
0.112

0.076

1.104

 
Loans & Advances
100.911

71.123

67.673

Total Current Assets
177.489

124.187

113.724

Less : CURRENT LIABILITIES & PROVISIONS
 

 

 

 
Current Liabilities
196.262

135.615

125.704

 
Provisions
23.784

6.597

4.710

Total Current Liabilities
220.046

142.212

130.414

Net Current Assets
[42.557]

[18.025]

(16.690)

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

441.689

306.515

303.900

 

PROFIT & LOSS ACCOUNT

 

PARTICULARS

 

31.03.2007

31.03.2006

31.03.2005

Sales Turnover

1553.892

1086.114

736.658

Other Income

3.029

16.710

8.141

Total Income

1556.921

1102.824

744.799

 

 

 

 

Profit/(Loss) Before Tax

64.781

14.375

[17.388]

Provision for Taxation

0.000

0.000

0.000

Profit/(Loss) After Tax

64.781

14.375

[17.388]

 

 

 

 

Expenditures :

 

 

 

 

Raw Material Consumed

308.758

214.497

168.360

 

Purchases made for re-sale

48.196

37.776

0.000

 

Consumption of stores and spares parts

13.420

9.136

0.000

 

Increase/(Decrease) in Finished Goods

0.085

0.074

0.060

 

Salaries, Wages, Bonus, etc.

244.696

155.283

0.000

 

Managerial Remuneration

8.987

7.971

0.000

 

Payment to Auditors

2.058

1.495

0.000

 

Interest

29.939

21.658

0.000

 

Insurance Expenses

2.282

1.796

0.000

 

Power & Fuel

83.509

61.768

0.000

 

Depreciation & Amortization

77.709

88.130

54.103

 

Other Expenditure

672.496

488.858

0.000

 

Cost of beverages sold

0.000

0.000

27.948

 

Provision for Employees

0.000

0.000

125.680

 

Manufacturing and other expenses

0.000

0.000

351.774

 

Finance charges

0.000

0.000

20.420

 

Loss on Fixed Assets Discarded / Sold

0.000

0.000

14.126

 

Diminution in value of Long Term Investment

0.000

0.000

0.311

Total Expenditure

1492.135

1088.442

762.782

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2007

31.03.2006

31.03.2005

PAT / Total Income

(%)

4.16

1.30

(2.33)

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

4.16

1.32

(2.33)

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

9.78

3.20

(4.00)

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.79

0.41

(0.74)

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

7.13

12.00

17.49

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

0.80

0.87

0.87

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Nature of Industry

Hotels and Restaurants

Date of Commencement of Commercial production

January 1996

In case of new companies expected date of commencement of activities as per project approved by financial institution appearing in the prospectus

For the financial period ending March 2005 the company made a turnaround [as compared to the same period last year] by improving its topline by Rs. 166.759 Millions a growth on account of the following

 

Increase in Contribution by 27.22%

Increase productivity in store operating cost, Marketing cost and general & admin cost.

Foreign investments or collaborators if any 

Investment by

 

The India Private Equity Fund

 

Indocean Pizza Holding Limited

 

Weston Investment Limited  

 

Corporation identity number or foreign company registrations number of the company 

U74899DL1995PLC066426

Name of the company

DOMINO’S PIZZA INDIA LIMITED

Address

Chamber No. 1517, 15TH Floor, Devika Towers, 6, Nehru Place, New Delhi – 110019

This Form is for

Modification of charge

Type of Charges

Book debts

Others

Particular of the charge holder 

Axis Bank Limited

Address: B -2 and B -3, Sector 16, Noida 201 301, Uttar Pradesh, India

E Mail: rajiv.kumar@axisbank.com

Nature or description of the instrument creating charge  

Agreement of hypothecation of Current assets dated 26.07.2007 whereby the present Credit facilities to the tune of Rs. 150.000 millions shall stand further secured by way of first charge on pari passu basis over the current assets including receivables (under Escrow Arrangement )of the Borrower.

Date of the instrument creating charge

26.07.2007

Amount Secure by the charge

Rs.150.000 millions

Brief of the principal terms and conditions and extent and operation of the charge

Rate of interest:

As per the form – 8 filed with respect to last modification

 

Term of repayment

As per the form – 8 filed with respect to last modification

 

Margin:

As per the form – 8 filed with respect to last modification

 

Extent and operation of the charge:

The present Credit facilities to the tune of Rs. 150.000 millions shall stand further secured by way of first charge on pari passu basis over the current assets including receivables (under Escrow Arrangement) of the Borrower vide Agreement of hypothecation of Current assets dated 26.07.2007

 

Short particulars of the Property charged  

As per the form – 8 filed with respect to last modification

Date of last modification prior to the present modification

17.05.2006

Particulars of the present modification

The present Credit facilities to the tune of Rs. 150.000 millions shall stand further secured by way of first charge on pari passu basis over the current assets including receivables (under Escrow Arrangement) of the Borrower vide Agreement of hypothecation of Current assets dated 26.07.2007

 

 

Fixed Assets

v      Freehold Land

v      Leasehold Improvements

v      Plant & Machinery

v      Office Equipment

v      Furniture & Fixture

v      Vehicles

 

OTHER INFORMATION:

Job Profile

Mr. Ajay Kaul is responsible for the overall functioning of the company. His responsibility included supervision and control over operation, Marketing, Finance, Human Resource, Supply chain and Quality Control/ Product Development function of the company. In particular he leads the operating and strategic activities of the company and is responsible for the company’s day to day operation and profitability

 

Mr. Kaul had commendable experiences in the area of sales, Marking and customer services. He is knowledgeable about implementation of business plan  

 

He had worked with American Express Travel Related Services, Modiluft, TNT India Limited etc. His last assignment was with TNT Express at Indonesia as Country Head.

 

WEBSITE DETAILS:

Subject. was incorporated in March 1995 as the master franchisee for India and Nepal, of Domino's Pizza International Inc., of USA. Moreover, the company holds the master franchisee rights for Sri Lanka and Bangladesh through its wholly owned subsidiary. Mr. Shyam S. Bhartia and Mr. Hari S. Bhartia of the Jubilant Organosys Group were the promoters of the company.

Since inception, the company has proceeded to become one of the largest and fastest growing international food chains in South Asia. The first Domino's Pizza store in India opened in January 1996, at New Delhi. Today, subject has been has grown into a countrywide network of over 165 outlets in 33 cities and is the leader in the fast food delivery segment.

Ever since it was established, subject has maintained its position of market leadership with its constant product innovation and maintenance of stringent service standards. More importantly, it has established a reputation for being a home delivery specialist capable of delivering its pizzas within 30 minutes to its community of loyal customers from its entire chain of stores around the country. Customers can order their pizzas by calling a single countrywide Hunger Helpline - 1800-111-123. In fact, subject was the first one to start this facility for its customers.

Domino's vision is focused on “Exceptional people on a mission to be the best pizza delivery company in the world! ". Domino's is committed to bringing fun and excitement to the lives of their customers by delivering delicious pizzas to their doorstep in 30 minutes or less, and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base.

Domino's constantly strives to develop products that suit the tastes of its customers, thereby bringing out the Wow effect (the feel good factor). Domino's believes strongly in the strategy of 'Think local and act regional' that is subtly blended with a playful images personified by its ' Hungry Kya? ' positioning. Thus, time and again Domino's has been innovating toppings suitable to the taste buds of the local populace and these have been very well accepted by the Indian market.

Press release:

The Hindu BusinessLine, New Delhi

September 03, 2007


Indian consuming 3 million pizza a month

Call it junk food if like, but people across the country are consuming over three million pizzas a month currently, and the monthly sales figures are projected to double in the next four years. According to industry data, of the total branded quick service restaurant market of over Rs 12000.000 millions, the pizza chains contribute around 50 per cent of the sales. In fact, the two pizza chains that currently dominate the branded pizza quick service restaurant market — Domino’s and Pizza Hut — together account for over 75 per cent share.


“Pizza is one of the most successful product categories that has grown in the quick service restaurant segment in India,” said Mr Anup Jain, Marketing Director, Pizza Hut, Yum! Restaurants International. “They sell over 1.4 million pizzas a month currently and expect to grow at over 20 per cent on a year-on-year basis for the next four years,” said Mr Jain. Pizza Hut has 134 restaurants across 34 cities in India and has 30 per cent share of the branded eating out market.


Big plans

Pizza Hut’s close competition, Domino’s, too has grand plans for expanding its operations in India. “They have just completed the 150 outlets mark and are currently selling over a million pizzas a month,” said Mr Ajay Kaul, Chief Executive Officer, of the company. The company plans to sell over five million pizzas through 500 outlets across 50 cities by 2011. On the factors fuelling the rising fast food consumption in an increasingly health conscious India, Mr Kaul said, “Though easy availability of disposable incomes is one factor, with it comes the fact that their target audience between the age group of 18 and 35 is always hard pressed for time.


They look for availability of cheap options that are available at odd hours. This is where they score.” Mr Jain also pointed out that “Even the health conscious indulge in food. Also, with hectic schedules and busy lifestyles, consumers revert to more such ways to lighten up their mood.” An industry watcher said, “Considering the long work hours of young professionals, it is only natural for them to reach out for easily available options that are ready-to-eat and less time consuming. In fact, it won’t be wrong to say that the pizza companies will also offer fat free or low calorie pizzas to cater to the needs of the health-conscious people.”

 

Chinese Pizza

Deccan Herald, Banglore

September 22, 2007

Subject has launched its new and innovative product range Domino’s Chinese Pizza with four combinations that present a Chinese taste. This latest offering is available in set combinations two vegetarian i.e.Chilly Paneer, Veg Manchurian and two Non-Vegetarian i.e. Chilly Chicken and Chiken Manchurian.

The two veg pizzas in regular size are priced at Rs. 110 and medium sized pizzas are prized at Rs. 200, while the large pizzas are for Rs. 350.

The two non-veg pizzas in regular size are prized at Rs. 135, medium at Rs. 245 and large at Rs. 395.

Like most corporate success stories, Domino's started out small - with just one store in 1960. Now, Domino's Pizza is celebrating over forty years of delivering food, fun and innova­tion .

Domino's Pizza Timeline

1960
Tom Monaghan and his brother James purchase "DomiNick's," a pizza store in Ypsilanti, Michigan. Monaghan borrowed $500 to buy the store.

1961
James trades his half of the business to Tom for a Volkswagen Beetle.

1965
Tom Monaghan is sole owner of company, and renames the business "Domino's Pizza, Inc."

1967
The first Domino's Pizza franchise store opens in Ypsilanti, Michigan.

1968
Company headquarters and commissary are destroyed by fire.

First Domino's store outside of Michigan opens in Burlington, Vermont.

1975
Amstar Corp., maker of Domino® Sugar, institutes a trademark infringement lawsuit against Domino's Pizza. In 1980, Federal court rules Domino's Pizza did not infringe on the Domino® Sugar trademark.

1983
Domino's first international store opens in Winnipeg, Canada.

The 1000th Domino's store opens.

The first Domino's store opens on the Australian continent, in Queensland, Australia.

1990
Domino's Pizza signs its 1,000th franchise.

1992
Domino's rolls out Breadsticks, the company's first national non-pizza menu item.

1993
Crunchy Thin Crust pizza is rolled out nationwide.

The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee.

1994
Buffalo Wings are rolled out in all U.S. stores.

1995
Domino's Pizza International division opens its 1,000th store. First store opens on African continent, in Cairo, Egypt.

1996
Domino's launches its web site on the Internet (www.dominos.com). The company reaches record sales of $2.8 billion system-wide.

1997
Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in 1 day on 5 continents consecutively.

Domino's Pizza launches a campaign to update the company logo and store interior with brighter colors and a newer look.

1998
Domino's Pizza founder, Tom Monaghan, announces retirement and sells the Company to Bain Capital, Inc.
Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the customer's door.

1999

Dave Brandon is named Chairman and Chief Executive Officer of Domino's Pizza. Domino's Pizza announces record results for 1999. Worldwide sales exceed $3.36 billion. Revenues increased 4.4% over 1998.

2000
Domino's Pizza International opens its 2,000th store outside the United States. Domino's Pizza celebrates 40 years of delivering pizza and innovation to homes around the world.

2001
Domino's 7,000th store opens in Brooklyn, New York. Domino's launches long-term national partnership with the Make-A-Wish Foundation®.

Domino's India to set foot in Bangladesh, Nepal

Sindhu J. Bhattacharya

New Delhi , July 27

DOMINO'S India is set to spread its wings. The company said it was talking to several interested parties for appointing sub-franchisees in Nepal and Bangladesh.

 

Subject, a joint venture between the Bhartiyas of Jubilant Organosys and J. P. Morgan, is the master franchisee for India, Sri Lanka, Bangladesh and Nepal. But even after eight years, the joint venture has not begun operations in either Bangladesh or Nepal and has only two outlets in Sri Lanka. "Domino's Pizza India is the master franchisee for India and the neighbouring countries of Sri Lanka, Bangladesh and Nepal. They are talking to several parties for appointing a sub-franchisee in these two countries. Till date, all Domino's outlets in India are fully owned by the joint venture," the Managing Director, Mr Arvind Nair told Business Line.

Mr Nair said the pizza chain would expand into new geographies while keeping in mind the buyer profile and income levels of that region and "mindless" expansion would not be pursued.

On expansion plans in India, Mr Nair said there are already 90 stores across 25 towns and another 7-10 will be added per year. With an average investment of Rs 7. 0 Millions a store, the chain will invest up to Rs 70.000 Millions annually on expansion.

He said Domino's Pizza India has broken even for the first time last fiscal after it set shop in the country in 1996, but declined to provide any other financial data. Taking the example of Bangladesh and Nepal, Mr Nair said Domino's is planning to take the franchisee route to growth. "Over the next five years, fully-owned stores versus franchisees will be in the ratio of 2:1," Mr Nair said.

Asked whether free delivery, if the order is not delivered within 30 minutes, had worked well, Mr Nair said this was not a one-time promotion "but an investment in the brand. It is in fact a brand promise. Over the last three months since they launched this initiative, their sales have registered double digit growth rates."

Dominos to spend Rs 20 m on advt, new TVC features Rawal in double-role

 Indiantelevision.com Team

 (2 December 2004 5:00 pm)

 NEW DELHI: Domino's Pizza India Limited, a leading pizza chain in India, has introduced in the Indian market an all-new Double Cheez Crunch Pizza, which is a successful product in other countries, and said that Bollywood actor Paresh Rawal will, feature in a double role in the new TV commercials.

 

The advertising campaign, for which a budget of Rs 20 million has been allocated, features the multifaceted Rawal and is based on the double theme where he is in a double role for the first time in a TV commercial --- a concept that goes down well with the Domino's Double Cheez Crunch Pizza.

 

The campaign has been created by Phat Phish Productions and conceptualised by Contract Advertising.

According to Domino's Pizza India Limited CEO Arvind Nair, "Domino's Double Cheez Crunch is the result of their consistent effort to offer their customers the best pizzas in the world. The Domino's Double Cheez Crunch is already a huge success in a number of markets around the globe and they are confident that it would be a welcome delight amongst their huge base of Indian customers."

 

The new pizza has a delicious soft creamy layer of cheese generously spread between two crunchy thin crust bases and more creamy cheese spread over the toppings. It's a new innovation and a major advertising campaign, comprising high impact television and press activity spread over a duration of four months, will support the launch.

Domino's Double Cheez Crunch Pizza is claimed to be an internationally acclaimed product and doing well in the markets of the US, UK, Australia, Japan, Korea, Taiwan and Malaysia.

It comes in the size of 10" and can be ordered in both vegetarian and non-vegetarian combinations. As a part of Domino's promotional offer, customers who buy a Double Cheez Crunch Pizza will get the second pizza at a 50 per cent discount.

Subject, which is the master franchisee for India, Nepal, Bangladesh and Sri Lanka, is promoted by Shyam and Hari Bhartia of the Jubilant Organosys Group (formally Vam Organic Group).

It opened its first Domino's Pizza store in India in January 1996, at New Delhi. Today Domino's Pizza India has grown into a countrywide network of stores, with a team of over 2,000 people.

 


 

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.39.79

UK Pound

1

Rs.81.41

Euro

1

Rs.56.87

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

7

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

3

--LIQUIDITY

1~10

7

--LEVERAGE

1~10

7

--RESERVES

1~10

6

--CREDIT LINES

1~10

6

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

52

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average/normal.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions