MIRA
INFORM REPORT
|
Report Date : |
04.09.2007 |
IDENTIFICATION DETAILS
|
Name : |
CADBURY INDIA LIMITED |
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Formerly Known As : |
HINDUSTAN COCOA PRODUCTS LIMITED |
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Registered Office : |
Cadbury House, 19, |
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Country : |
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Financials (as on) : |
31.12.2006 |
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Date of Incorporation : |
19.07.1948 |
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Com. Reg. No.: |
6457 |
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CIN No.: [Company
Identification No.] |
U15430MH1948PLC006457 |
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TAN No.: [Tax
Deduction & Collection Account No.] |
MUMC00212C |
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Legal Form : |
It is a Public Limited Liability company. The company’s shares are listed on the Stock Exchanges. |
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Line of Business : |
Manufacturing and Marketing of Malted Foods, |
RATING & COMMENTS
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MIRA’s Rating : |
Aa |
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
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Maximum Credit Limit : |
USD 15000000 |
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Status : |
Good |
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Payment Behaviour : |
Regular |
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Litigation : |
Clear |
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Comments : |
Subject is now a
wholly owned subsidiary of Cadbury Schweppes Plc, Available information indicates high financial responsibility of the company. Trade relations are fair. Payments are correct and as per commitments. The company is doing well. The company can
be considered good for any normal business dealings. It can be
regarded as a promising business partner in a medium to long run. |
LOCATIONS
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Registered Office : |
Cadbury House, 19, |
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Tel. No.: |
91-22-24939558/40073100 |
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Fax No.: |
91-22-24938698/23521698 |
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E-Mail : |
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Website : |
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Regional Offices: |
Mumbai
Chennai Kolkata |
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Factories: |
Thane Himachal Pradesh Pune
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Cocoa
Operations: |
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DIRECTORS
|
Name : |
Mr. C. Y. Pal |
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Designation : |
Chairman |
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Name : |
Mr. Rajiv Wahi |
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Designation : |
Vice Chairman |
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Name : |
Mr. Amit Banati |
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Designation : |
Non Executive
Directors |
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Name : |
Mr. Harsh
Mariwala |
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Designation : |
Non Executive
Directors |
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Name : |
Mr. Jaithirth Rao |
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Designation : |
Non Executive
Directors |
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Name : |
Mr. Suresh Talwar |
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Designation : |
Non Executive
Directors |
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Name : |
Mr. Vidyut Arte |
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Designation : |
Director – Sales and Marketing – Mass Markets |
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Date of Birth/Age : |
45 years |
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Qualification : |
B.E. (Mechanical), MBA |
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Experience : |
20 years |
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Date of Appointment : |
23.05.2005 |
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Last Employment Held: |
Britannia Industries Limited Designation: V.P. Marketing |
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Name : |
Mr. Girish Bhat |
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Designation : |
Director – Finance, IT and Commercial |
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Date of Birth/Age : |
48 years |
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Qualification : |
B.Com (Hons), A.C.M.A., ( |
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Experience : |
26 years |
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Date of Appointment : |
12.05.1982 |
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Last Employment Held: |
S B Billimoria and Company Designation: Audit Assistant |
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Name : |
Mr. V. Chandramouli |
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Designation : |
Director – Strategy and innovation |
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Date of Birth/Age : |
38 years |
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Qualification : |
B.tech (chem), PGDBM |
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Experience : |
15 years |
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Date of Appointment : |
25.05.2005 |
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Last Employment Held: |
Mirc Electronic Limited Designation: VP-Sales and Marketing |
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Name : |
Mr. Anand Kripalu |
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Designation : |
Managing Director |
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Date of Birth/Age : |
48 years |
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Qualification : |
IIT, PGDM |
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Experience : |
24 years |
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Date of Appointment : |
07.11.2005 |
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Last Employment Held: |
Unilever, Designation: Managing Director |
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Name : |
Mr. Radhakrishnan Menon |
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Designation : |
Director – Human Resources |
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Date of Birth/Age : |
51 years |
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Qualification : |
M.A. in PM and IR (TISS) |
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Experience : |
27 years |
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Date of Appointment : |
04.07.2007 |
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Last Employment Held: |
GE Plastics Europe Designation: Human Resources Manager |
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Name : |
Mr. Jaiboy Philips |
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Designation : |
Director – Supply Chain |
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Date of Birth/Age : |
50 years |
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Qualification : |
Chartered Accountant |
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Experience : |
23 years |
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Date of Appointment : |
10.02.1986 |
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Last Employment Held: |
Sharp and Tannan Designation: Accountant |
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Name : |
Mr. Bharat Puri |
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Designation : |
Managing Director |
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Date of Birth/Age : |
45 years |
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Qualification : |
B.Com, PGDM |
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Experience : |
25 years |
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Date of Appointment : |
03.08.1998 |
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Last Employment Held: |
Asian Paints ( Designation: General Manager – Marketing |
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Name : |
Mr. Sanjay Purohit |
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Designation : |
Director – Marketing |
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Date of Birth/Age : |
41 years |
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Qualification : |
B.E. (Mech), PGDM |
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Experience : |
18 years |
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Date of Appointment : |
17.05.1999 |
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Last Employment Held: |
Mobil Peevees Company Limited Designation: Sales Manager |
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Name : |
Mr. Sunil Sethi |
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Designation : |
Director – Sales |
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Date of Birth/Age : |
42 years |
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Qualification : |
B.Com, MMS |
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Experience : |
19 years |
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Date of Appointment : |
17.07.2006 |
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Last Employment Held: |
Colgate Palmolive Inc. Designation: Associate Director |
KEY EXECUTIVES
|
Name : |
Mr. Vivek Aggarwal |
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Designation : |
General Manager – Finance |
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Date of Birth/Age : |
45 years |
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Qualification : |
Chartered Accountants |
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Experience : |
23 years |
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Date of Appointment : |
29.09.1990 |
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Last Employment Held: |
D H Woodhead Limited Designation: Manager-Accounts |
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Name : |
Mr. Shantonu Dam |
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Designation : |
Senior Project Manager |
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Date of Birth/Age : |
50 years |
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Qualification : |
Bachelor of Mechanical Engineering |
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Experience : |
27 years |
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Date of Appointment : |
09.12.1985 |
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Last Employment Held: |
Gabriel India Limited Designation: Senior Project Manager |
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Name : |
Mr. Jimmy Gandhy |
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Designation : |
General Manager – Materials |
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Date of Birth/Age : |
57 years |
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Qualification : |
B.Tech |
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Experience : |
23 years |
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Date of Appointment : |
02.11.1981 |
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Last Employment Held: |
Borosil Glass Works Limited Designation: Department Head Sub contracts |
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Name : |
Mr. Sharad Gangal |
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Designation : |
General Manager – HR |
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Date of Birth/Age : |
33 years |
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Qualification : |
Master of Labour Studies |
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Experience : |
22 years |
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Date of Appointment : |
20.02.1996 |
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Last Employment Held: |
Boehringer Mannheim India Limited Designation: Manager - HR |
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Name : |
Mr. Sharad Gupta |
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Designation : |
Contract Manufacturing Manager |
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Date of Birth/Age : |
33 years |
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Qualification : |
B.Tech (Chemical Engineering) |
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Experience : |
12 years |
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Date of Appointment : |
25.04.2005 |
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Last Employment Held: |
Hindustan Lever Limited Designation: Factory Manager |
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Name : |
Mr. Raju Ingale |
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Designation : |
Factory Manager |
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Date of Birth/Age : |
34 years |
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Qualification : |
B.E. |
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Experience : |
11 years |
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Date of Appointment : |
07.02.2005 |
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Last Employment Held: |
Colgate Palmolive India Limited Designation : Factory Manager |
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Name : |
Mr. Dharmesh Joshi |
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Designation : |
Factory Manager |
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Date of Birth/Age : |
42 years |
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Qualification : |
B.E., PGDM |
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Experience : |
18 years |
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Date of Appointment : |
08.10.1991 |
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Last Employment Held: |
The Tata Iron and Steel Company Limited Designation: Assistant –Industrial Engineer |
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Name : |
Mr. Dilip Kalelkar |
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Designation : |
Process and Product Engineering Manager |
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Date of Birth/Age : |
58 years |
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Qualification : |
Bachelor of Chemical |
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Experience : |
35 years |
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Date of Appointment : |
01.08.1979 |
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Last Employment Held: |
IVP Limited Designation: Technical Manager Development Manager |
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Name : |
Mr. Ashu Khanna |
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Designation : |
National Supply Chain Manager |
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Date of Birth/Age : |
38 years |
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Qualification : |
B.Tech |
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Experience : |
15 years |
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Date of Appointment : |
15.06.1992 |
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Name : |
Mr. Sanjay Kurup |
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Designation : |
Factory Manager |
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Date of Birth/Age : |
37 years |
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Qualification : |
MBA |
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Experience : |
16 years |
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Date of Appointment : |
19.05.1998 |
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Last Employment Held: |
Nestle India Limited Designation: Factory Manager |
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Name : |
Mr. Shreesh |
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Designation : |
Manager Sap and IT |
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Date of Birth/Age : |
45 years |
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Qualification : |
Chartered Accountant |
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Experience : |
23 years |
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Date of Appointment : |
10.02.1986 |
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Last Employment Held: |
Sharp and Tannan Designation: Accountant |
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Name : |
Mr. Shantanu Samant |
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Designation : |
Product Development Manager |
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Date of Birth/Age : |
46 years |
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Qualification : |
Ph.D-Technical |
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Experience : |
21 years |
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Date of Appointment : |
15.09.1994 |
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Last Employment Held: |
Advanced Bio Chemicals Limited Designation: General Manager – Technical Services |
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Name : |
Mr. Shivanand Sanadi |
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Designation : |
General Manager – Legal Affairs |
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Date of Birth/Age : |
51 years |
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Qualification : |
B.Com., B.L., PGDM |
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Experience : |
26 years |
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Date of Appointment : |
15.10.1996 |
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Last Employment Held: |
Tata Unisys Limited Designation: Senior Manager – Legal |
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Name : |
Mrs. Soumitra Sengupta |
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Designation : |
Marketing Services Manager |
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Date of Birth/Age : |
41 years |
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Qualification : |
B.Tech |
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Experience : |
17 years |
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Date of Appointment : |
11.11.1991 |
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Last Employment Held: |
Marketing and Business Associates Designation: Marketing Services Manager |
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Name : |
Mr. Rajeev Sinha |
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Designation : |
Factory Manager |
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Date of Birth/Age : |
39 years |
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Qualification : |
B.Tech |
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Experience : |
16 years |
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Date of Appointment : |
23.07.2004 |
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Last Employment Held: |
ICI India Limited Designation: Works Manager |
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Name : |
Mr. Sunil Taldar |
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Designation : |
General Manager – Sales |
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Date of Birth/Age : |
42 years |
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Qualification : |
Post Graduate Diploma in Sales and Marketing |
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Experience : |
20 years |
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Date of Appointment : |
28.12.1987 |
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Last Employment Held: |
Balsara Hygiene Products Limited Designation: Sales Representative |
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Name : |
Mr. Ransom D’Souza |
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Designation : |
Associate Vice President – Corporate |
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Mobile No.: |
91-22-40073100 |
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Name : |
Mr. Monaz Noble |
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Designation : |
Company Secretary |
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Name : |
Mr. Ajit Tawde |
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Designation : |
General Manager
[Science & Technology] |
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Name : |
Mr. Cedric Vaz |
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Designation : |
General Manager
[Operations] |
BUSINESS DETAILS
|
Line of Business : |
Manufacturing and Marketing of Malted Foods, |
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Products : |
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Brands: |
v
Beverages – Crush, Dr. Pepper, And Indian
Tonic v Confectionery/Chocolate – Dairy Milk, Mr Big, Timeout, Twirl, Perk, Sour Patch, HazelNut. |
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Exports: |
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Products: |
v Malted foods v Chocolates |
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Countries: |
Gulf and the Asian countries like |
PRODUCTION
STATUS
|
Particulars |
Unit |
Installed Capacity |
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Malted Foods |
|
22200 |
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Cocoa Powder Drink Choc [c] |
|
900 |
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Chocolates, Coated Water Biscuits, Confectionery |
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- |
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Hard Boiled Confectionery and Gums |
|
10140 |
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Particulars |
Unit |
Installed Capacity |
|
Malted Foods Jar/Refill/Tin Jar/Bag/Sachet |
Tens Pcs |
4176882 2180647 |
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Cocoa Powder Drink Choc [c] Tin/Bag Tin/Bag Tin/Bag/Sachet Tin/Bag/Jar |
Outers Bags Pcs Tens |
29820 79711 - 103596 |
|
Chocolates, Coated Water
Biscuits, Confectionery Carton/Bar/Unit/Pouch Bag/Tin/Tray Bag/Tin/Tray Can/Jar/Pouch |
Outers Bags Pcs |
26490948 6492405 101275483 10699910 |
|
Hard Boiled Confectionery
and Gums Jar Bag Bag Pouch |
Jars Bags Outers Outers |
4265354 3041580 73324 - |
GENERAL INFORMATION
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No. of Employees : |
1874 |
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Bankers : |
v
State Bank of v Citibank NA, Mumbai v HDFC Bank Limited |
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Facilities : |
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Banking
Relations : |
Good |
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Auditors : |
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Name : |
Deloitte Haskins
& Sells Chartered
Accountants, |
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Address : |
Mumbai, |
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Memberships : |
Confederation of Indian Industry |
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Parent Company : |
Cadbury Schweppes Overseas Limited |
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Associates : |
v Cadbury Schweppes Beverages India Private Limited v Cadbury International Limited v
Cadbury ( v
Cadbury v
Cadbury v Cadbury Schweppes Pty Limited v Cadbury Kenya Limited v Cadbury Ghana Limited v Cadbury Adams (Thailand Limited v
Cadbury v Cadbury Pakistan Limited v Cadbury Schweppes Asia Pacific Limited v
Cadbury v Cadbury Trebor Bassett v Cadbury Japan Limited v Cadbury Newzealand Limited v
Cadbury Adams v
Cadbury Adams v
Cadbury Foods Company Limited - |
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Subsidiaries : |
Induri Farm Limited |
CAPITAL STRUCTURE
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
37500000 |
Equity Shares |
Rs. 10.00 each |
Rs. 375.000 millions |
Issued Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
34359395 |
Equity Shares |
Rs. 10.00 each |
Rs. 343.594 millions |
Subscribed Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
34356882 |
Equity Shares |
Rs. 10.00 each |
Rs. 343.569millions |
FINANCIAL DATA
[all figures are
in Rupees Millions]
ABRIDGED BALANCE
SHEET
|
SOURCES OF FUNDS |
31.12.2006 |
31.12.2005 |
31.12.2004 |
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|
SHAREHOLDERS FUNDS |
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|
|
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|
1] Share Capital |
343.569 |
357.095 |
357.095 |
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2] Share Application Money |
0.000 |
0.000 |
0.000 |
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|
3] Reserves & Surplus |
3577.345 |
3980.994 |
3602.845 |
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4] (Accumulated Losses) |
0.000 |
0.000 |
0.000 |
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NETWORTH |
3920.914 |
4338.089 |
3959.940 |
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LOAN FUNDS |
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|
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|
1] Secured Loans |
32.572 |
37.068 |
10.854 |
|
|
2] Unsecured Loans |
67.497 |
45.118 |
62.681 |
|
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TOTAL BORROWING |
100.069 |
82.186 |
73.535 |
|
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DEFERRED TAX LIABILITIES |
25.189 |
63.816 |
73.312 |
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|
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|
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TOTAL |
4046.172 |
4484.091 |
4106.787 |
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APPLICATION OF FUNDS |
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|
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|
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FIXED ASSETS [Net Block] |
1650.840 |
1606.180 |
1459.328 |
|
|
Capital work-in-progress |
810.927 |
295.500 |
214.049 |
|
|
Plant & Machinery held for sale |
10.864 |
0.000 |
0.000 |
|
|
|
|
|
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|
|
INVESTMENT |
2534.181 |
2582.084 |
2323.058 |
|
|
DEFERREX TAX ASSETS |
0.000 |
0.000 |
0.000 |
|
|
|
|
|
|
|
|
CURRENT ASSETS, LOANS & ADVANCES |
|
|
|
|
|
|
Inventories |
1220.847
|
1023.311 |
982.815 |
|
|
Sundry Debtors |
113.735
|
106.734 |
245.867 |
|
|
Cash & Bank Balances |
118.247
|
184.039 |
101.179 |
|
|
Other Current Assets & Loans & Advances |
383.900
|
468.397 |
357.647 |
|
Total
Current Assets |
1836.729
|
1782.481 |
1687.508 |
|
|
Less : CURRENT
LIABILITIES & PROVISIONS |
|
|
|
|
|
|
Current Liabilities |
2934.134
|
2055.684 |
1577.156 |
|
|
Provisions |
0.000
|
0.000 |
0.000 |
|
Total
Current Liabilities |
2934.134
|
2055.684 |
1577.156 |
|
|
Net Current Assets |
[1097.405]
|
[273.203] |
110.352 |
|
|
|
|
|
|
|
|
MISCELLANEOUS EXPENSES |
136.765 |
273.530 |
0.000 |
|
|
|
|
|
|
|
|
TOTAL |
4046.172 |
4484.091 |
4106.787 |
|
PROFIT & LOSS
ACCOUNT
|
PARTICULARS |
31.12.2006 |
31.12.2005 |
31.12.2004 |
|
|
Sales Turnover |
10582.465 |
10060.188 |
7819.131 |
|
|
Other Income |
224.077 |
1262.374 |
0.000 |
|
|
Total Income |
10806.542 |
8968.013 |
7819.131 |
|
|
|
|
|
|
|
|
Profit/(Loss) Before Tax |
1124.343 |
811.518 |
635.266 |
|
|
Provision for Taxation |
436.237 |
351.928 |
173.143 |
|
|
Profit/(Loss) After Tax |
688.106 |
459.590 |
462.123 |
|
|
|
|
|
|
|
|
Earnings in Foreign Currency : |
|
|
|
|
|
|
Export Earnings |
35.239 |
28.453 |
54.998 |
|
|
Freight and Insurance |
1.906 |
1.540 |
0.000 |
|
Total Earnings |
37.145 |
29.993 |
54.998 |
|
|
|
|
|
|
|
|
Imports : |
|
|
|
|
|
|
Raw Materials |
889.386 |
451.542 |
|
|
|
Stores & Spares |
33.292 |
12.993 |
490.299 |
|
|
Capital Goods |
187.365 |
50.190 |
|
|
Total Imports |
1110.043 |
514.725 |
490.299 |
|
|
|
|
|
|
|
|
Expenditures : |
|
|
|
|
|
|
Materials |
4363.331 |
3688.184 |
|
|
|
Employees’ Remuneration |
939.264 |
871.407 |
|
|
|
Interest |
22.247 |
16.947 |
|
|
|
Operation and Establishment Expenses |
3860.788 |
3206.926 |
7183.865 |
|
|
Voluntary Retirement Scheme Expenses |
137.015 |
136.765 |
|
|
|
Depreciation, Amortization and Impairment |
334.147 |
340.645 |
|
|
|
Decrease / (increase) in Stocks |
25.407 |
(104.379) |
|
|
Total Expenditure |
9682.199 |
8156.495 |
7183.865 |
|
KEY RATIOS
|
PARTICULARS |
|
31.12.2006 |
31.12.2005 |
31.12.2004 |
|
Debt Equity Ratio |
|
0.02
|
0.02 |
0.03 |
|
Long Term Debt
Equity Ratio |
|
0.01
|
0.01 |
0.01 |
|
Current Ratio |
|
0.71
|
0.91 |
1.24 |
|
TURNOVER RATIOS |
|
|
|
|
|
Fixed Assets |
|
2.78
|
2.70 |
2.61 |
|
Inventory |
|
10.25
|
10.03 |
9.17 |
|
Debtors |
|
104.31
|
57.06 |
36.35 |
|
Interest Cover
Ratio |
|
51.65
|
55.21 |
27.36 |
|
Operating Profit
Margin |
(%) |
12.88
|
12.72 |
11.28 |
|
Profit Before
Interest and Tax Margin |
(%) |
9.97
|
9.33 |
7.45 |
|
Cash Profit
Margin |
(%) |
8.89
|
8.58 |
9.05 |
|
Adjusted Net
Profit Margin |
(%) |
5.98
|
5.19 |
5.22 |
|
Return on Capital
Employed |
(%) |
28.55
|
22.95 |
17.05 |
|
Return on Net
Worth |
(%) |
16.66
|
12.58 |
12.26 |
STOCK PRICES
|
Face Value |
Rs. 10.00 each |
|
High |
Rs. 498.00 |
|
Low |
Rs. 491.40 |
LOCAL AGENCY FURTHER INFORMATION
HISTORY
Fifty years ago, a vision had born as far back as 1824, when
John Cadbury set up shop in Birmingham (UK) to sell among other things - his
own cocoa concoction. From these modest beginnings
emerged Cadbury Schweppes - that is today the leading manufacturer of
confectionery and beverages in the
The company was originally incorporated as a wholly owned
subsidiary of Cadbury Schweppes Overseas Limited (CSOL) in 1948. The company’s
original name was Cadbury Fry (
The company, way back in 1964, pioneered cocoa farming in
Over the years, the company attempted several diversifications in food category, albeit with little success. In 1986, Cadbury forayed into biscuits with Cadbury Butter, Glucose and Bournvita brands. The business however, could not take off and was discontinued 3-4 years later. In 1989, Cadbury diversified into ice creams with Dollops and Lopstop brands, which were sold off to Brooke Bond in 1994.
Group
Cadbury Schweppes is one of the leading global companies in beverages and confectionery businesses. It has operations in over 190 countries.
Its key chocolate brands are Dairy Milk (largest selling chocolate in the country), 5 Star, Perk and Eclairs.
Besides chocolates, its other products include malted foods,
cocoa powders and drinking chocolate. It is manufacturing at Thane, Indori
(both in
Dividend
The Directors recommend dividend of Rs. 2/- per share for the financial year
ended
(i) All those Equity Shareholders whose names appear on the Register of Members
of the company, after taking into account all valid share transfers in physical
form lodged with the Company on or before April 21, 2006; or
(ii) Those whose names appear as beneficial owners as at the end of business on
April 21, 2006 as per lists to be furnished by the Depositories viz. National
Securities Depository Limited and Central Depository Services (India)
Limited.
Status
on acquisition of equity shares of Cadbury India Limited
Cadbury Schweppes Plc ('CS Plc') through its subsidiaries, Cadbury Schweppes
Overseas Limited ('CSOL') and Cadbury Schweppes Mauritius Limited ('CSML') had
acquired equity shares of the Company in excess of 90% which led to delisting
of the company's equity shares from The Stock Exchange, Mumbai with effect from
January 20, 2003 and National Stock Exchange Limited, Mumbai with effect from
February 7, 2003. This was followed by an exit option to shareholders, which
terminated on
It is in trade terms with
v B-Sons Corrugators Packers
v
v Perfect Pack Corporation
v Shroff Plastics
Fixed Assets
v Goodwill and other Intangibles
v
v
v Buildings
v Plant and Machinery
v Furniture and Fittings
v Vehicles
Website details attached:
Incorporated in 1948 Cadbury
It is the market leader in the Rs 500-cr chocolate confectionery market with a
70% share. Its key chocolate brands are Dairy Milk (largest selling chocolate
in the country), 5 Star, Perk and Eclairs.
Besides chocolates, its other products include malted foods, cocoa powders and
drinking chocolate. It has its manufacturing facilities at Thane, Indori (both
in
The company introduced Five Star and Gems in 1967 and 1968 respectively. In
1984-85, the company launched its dairy milk chocolate, which has now become
the flagship brand of the company. A diversification into the ice-cream market
in 1989 by introducing Dollops was undertaken in a strategic alliance with
Brooke Bond India (a subsidiary of Unilever), which was sold off to the latter
in 1992.
The company has received permission from the RBI for payment of royalty of 1%
on domestic and exports sales for use of Trade Marks to Cadbury Schweppes
Overseas,
During 2002-03, Cadbury Schweppes Plc
Company
Overview
Cadbury began its operations in 1948 by importing chocolates and then
re-packing them before distribution in the Indian market. After 59 years of
existence, it today has five company-owned manufacturing facilities at Thane,
Induri (Pune) and Malanpur (
Their
core purpose "Working together to create brands people love" captures
the spirit of what they are trying to achieve as a business. They collaborate
and work as teams to convert products into brands.
Simply
put, they spread happiness!
Currently
Cadbury
In
the Chocolate Confectionery business, Cadbury has maintained its undisputed
leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury
enjoys a value market share of over 70% - the highest Cadbury brand share in
the world! Their flagship brand Cadbury Dairy Milk is considered the "gold
standard" for chocolates in
In
the Milk Food drinks segment their main product is Bournvita - the leading
Malted Food Drink (MFD) in the country. Similarly in the medicated candy
category Halls
is the undisputed leader.
The
Cadbury India Brand Strategy has received consistent support through simple but
imaginative extensions to product categories and distribution. A good example
of this is the development of Bytes. Crispy wafers filled with coca cream in
the form of a bagged snack, Bytes is positioned as "The new concept of
sweet snacking". It delivers the taste of chocolate in the form of a light
snack, and thus heralds the entry of Cadbury
Since
1965 Cadbury has also pioneered the development of cocoa cultivation in
Today,
they are poised in their leap towards quantum growth and new categories of
business, namely gums, mints, snacking and gifting. They are they are a part of
the Cadbury Schweppes Group, world's No.1 Confectionery Company. Yes, like they
said they will continue to spread happiness!
Cadbury
Worldwide
They are the world's largest confectionery company and have
a strong regional presence in beverages in the
With origins stretching back over 200 years, today their products - which include brands such as Cadbury, Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett - are enjoyed in almost every country around the world. They employ around 60,000 people.
Their heritage starts back in 1783 when Jacob Schweppe
perfected his process for manufacturing carbonated mineral water in Geneva,
Switzerland. And in 1824 John Cadbury opened in
These two great household names merged in 1969 to form Cadbury Schweppes plc. Since then they have expanded their business throughout the world by a programme of organic and acquisition led growth.
Concentrating on their core brands in beverages and confectionery since the 1980s, they have strengthened their portfolio through almost fifty acquisitions, including brand icons such as Mott's, Canada Dry, Halls, Trident, Dentyne, Bubblicious, Trebor, Bassett, Dr Pepper, 7 UP and Snapple.
- They employ 60,000
people in over 200 countries
- They are the
worlds No 1 Confectionery company
- They are the
world's No 2 Gums company
- They are the
world's No 3 beverage company
Values
They make market and sell unique brands, which give or bring pleasure to millions of consumers around the world everyday.
They are an international company, proud of their long heritage, respectful of the social and natural environment in which they operate, supportive of their consumers, customers and colleagues, and above all, they are passionate about success.
This success has been built upon understanding the needs of their consumers, customers and other stakeholders and by operating to a clearly defined set of values. But around us the world changes. The obligations of business to society have broadened. Yet, at the same time they want to ensure the continuation of their own heritage.
Cadbury
Dairy Milk
The story of Cadbury Dairy Milk started way back in 1905 at
The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk.
The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults.
Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater to the urge for 'something sweet' after meals.
Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury.
Journey
Participated and been a part of every Indian's moments of happiness, joy
and celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the
Indian chocolate market.
In the early 90's, chocolates were seen as 'meant for kids', usually a
reward or a bribe for children. In the Mid 90's the category was re-defined by
the very popular `Real Taste of Life' campaign, shifting the focus from `just
for kids' to the `kid in all of us'. It appealed to the child in every adult.
And Cadbury Dairy Milk became the perfect expression of 'spontaneity' and
'shared good feelings'.
The 'Real Taste of Life' campaign had many memorable executions, which
people still fondly remember. However, the one with the "girl dancing on
the cricket field" has remained etched in everyone's memory, as the most
spontaneous & un-inhibited expression of happiness.
This campaign went on to be awarded 'The Campaign of the Century', in
In the late 90's, to further expand the category, the focus shifted
towards widening chocolate consumption amongst the masses, through the
'Khanewalon Ko Khane Ka Bahana Chahiye' campaign. This campaign built social
acceptance for chocolate consumption amongst adults, by showcasing collective
and shared moments.
More recently, the 'Kuch Meetha Ho Jaaye' campaign associated Cadbury
Dairy Milk with celebratory occasions and the phrase "Pappu Pass Ho
Gaya" became part of street language. It has been adopted by consumers and
today is used extensively to express joy in a moment of achievement / success.
The interactive campaign for "Pappu Pass Ho Gaya" bagged a
Bronze Lion at the prestigious Cannes Advertising Festival 2006 for 'Best use
of internet and new media'. The idea involved a tie-up with Reliance India
Mobile service and allowed students to check their exam results using their
mobile service and encouraged those who passed their examinations to celebrate
with Cadbury Dairy Milk.
The 'Pappu Pass Ho Gaya' campaign also went on to win Silver for The
Best Integrated Marketing Campaign and Gold in the Consumer Products category
at the EFFIES 2006 (global benchmark for effective advertising campaigns)
awards.
Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for
the 2005 edition of Brand Equity's Most Trusted Brands survey.
During the 1st World War, Cadbury Dairy Milk supported the war effort.
Over 2,000 male employees joined the armed forces and Cadbury sent books, warm
clothes and chocolates to the front.
PRESS
RELEASES
Mumbai, July 20,
2007, Cadbury 5 Star, the second largest chocolate brand in the Cadbury
portfolio, recently launched a new theme TVC "Kho Jaao" to strengthen
the indulgent 5 Star chocolate experience.
.
Launched in 1969 as
a bar of chocolate that was hard outside with soft caramel nougat inside,
Cadbury 5 star has re-invented itself over the years to keep satisfying the
consumers taste for a high quality and different chocolate eating experience.
More recently, in 2006, to give consumers another 5 Star experience, Cadbury 5
Star Crunchy was launched. The same delicious Cadbury 5 Star was now also
available with a dash of rice crispies
The new TVC which revolves around the theme "Jo Khaye, Kho Jaaye"
combines the great taste indulgence of both the variants and enhances credence
to the brand proposition of getting lost in the taste of 5 Star.
The distinctive element of the "Kho Jaao" campaign is the new online
community building website that will stimulate real time consumer interaction
in an engaging and interactive manner. One gets a taste of this by visiting www.lostin5star.com
Extending the idea of the TVC where the protagonists eat 5 Star and vanish,
visitors to the website can upload photographs and details of friends who they
want to report missing! It will be delivered to a chosen mailing list of
friends in a breaking news alert format!
Elaborating on the digital media mix in the Cadbury 5 Star communication mix,
Mr. Sanjay Purohit, Director Marketing - Cadbury India, said, "With the
growing popularity of the Internet, especially among the youth,
www.lostin5star.com and other new media initiatives will play a significant
role in enhancing brand connect with both brand loyalists and curious potential
customers."
The 360 marketing campaign, apart from the TVC and brand microsite, will also
feature theme based outdoors and fun sampling/ tasting sessions about the
"right way to taste a 5 Star".
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners, controlling
shareholders or senior officers as terrorist or terrorist organization or whom
notice had been received that all financial transactions involving their assets
have been blocked or convicted, found guilty or against whom a judgement or
order had been entered in a proceedings for violating money-laundering,
anti-corruption or bribery or international economic or anti-terrorism sanction
laws or whose assets were seized, blocked, frozen or ordered forfeited for
violation of money laundering or international anti-terrorism laws.
2] Court Declaration :
No records exist to suggest that subject is
or was the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority for
any financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs. 40.94 |
|
|
1 |
Rs. 82.26 |
|
Euro |
1 |
Rs. 55.59 |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
8 |
|
PAID-UP CAPITAL |
1~10 |
8 |
|
OPERATING SCALE |
1~10 |
8 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
8 |
|
--PROFITABILIRY |
1~10 |
8 |
|
--LIQUIDITY |
1~10 |
8 |
|
--LEVERAGE |
1~10 |
8 |
|
--RESERVES |
1~10 |
8 |
|
--CREDIT LINES |
1~10 |
8 |
|
--MARGINS |
-5~5 |
- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
YES |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
YES |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
YES |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
TOTAL |
|
72 |
This score serves as a reference to assess SC’s credit risk
and to set the amount of credit to be extended. It is calculated from a
composite of weighted scores obtained from each of the major sections of this report.
The assessed factors and their relative weights (as indicated through %) are as
follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General unfavourable
factors will not cause fatal effect. Satisfactory capability for payment of
interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Unfavourable & favourable factors carry similar weight in credit
consideration. Capability to overcome financial difficulties seems
comparatively below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
NR |
In view of the lack of information, we have no basis upon which to
recommend credit dealings |
No Rating |
|