MIRA INFORM REPORT
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Report Date : |
13.08.2008 |
IDENTIFICATION
DETAILS
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Name : |
PRIORITY PLACEMENT WORLDWIDE INC. DBA P.P.W. |
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Registered Office : |
1090 Georgia Street W, Vancouver BC V6E 3V7, Canada |
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Country : |
Canada |
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Date of Incorporation : |
11.05.2001 |
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Legal Form : |
Corporation for Profit |
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Line of Business : |
Advertising Consultants. |
RATING &
COMMENTS
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MIRA’s Rating : |
Ba |
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
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Maximum Credit Limit : |
USD 240,000 |
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Status : |
Good |
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Payment Behaviour : |
Regular |
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Litigation : |
Clear |
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REQUIRED CREDIT |
ADVISED CREDIT |
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MAXIMUM |
240,000 USD |
GEOPOLITICS
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POLITICAL DATA |
ECONOMIC DATA |
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FORM OF GOVERNMENT ECONOMIC RISK |
Federal
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CURRENCY BRANCH SITUATION |
100 USD = 107 CAD Satisfying |
IDENTIFICATION
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Company Name: |
Priority Placement
Worldwide Inc. Dba P.P.W. |
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Address: |
1090 Georgia
Street W
Mailing Address : 2416 Main Suite 132 Vancouver BC
V6E 3V7 Vancouver
BC V5T 3E2 Canada |
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Phone: Facsimile: ID: State: Managers: |
+ 1 (604) 676-5029 + 1 (604) 333-3333 BC-0000627505 British Columbia Hana Ryu, President |
Date founded: |
May 11, 2001
Corporation for Profit NA N.A. 70 employees |
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Legal form: |
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Stock: Value: |
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Staff: |
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Business: |
Advertising consultants. |
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BANKS
Bank of Canada
BUSINESS
Business:
Priority Placement Worldwide Inc. also does business as P.P.W. The company’s
main line of business is advertising consultant.
Industry Overview:
The advertising and marketing services industry in the US includes about
30,000 companies, with combined annual revenue of $60 billion. The industry includes
large companies such as Interpublic, Omnicom, and WPP. The industry is
fragmented: the top 50 companies have less than 40 percent of the market. A
typical local agency has $5 million of annual revenue and 30 employees.
Demand comes largely from corporations that sell consumer products, and
telecommunications, entertainment, and financial services. The profitability of
individual companies depends on creative skills and good marketing. Large
companies are advantaged in being able to serve the varied needs of large
customers, but small companies can be competitive through special talent or
lower pricing or through special services. The industry is labor-intensive, but
the high value of the product produces annual revenue per employee of about
$150,000.
The industry provides advertising creative services, direct mail
advertising, and PR and media sales services. While large agencies provide a
full range of services, smaller ones often specialize in market or product
niches. The large advertising companies, like Omnicom, own dozens of small
"brand name" agencies that provide the particular services that
customers use.
The two major activities of advertising agencies are the creative
development of TV, audio, print, and billboard ads, and the placement of ads
with media outlet companies such as Viacom, Disney, and Fox that have a
national audience, or with local TV and radio stations and cable companies, or
with magazines, newspapers, and billboard companies.
SHAREHOLDERS – SUBSIDIARIES
– MANAGERS
The
director of the company is:
Hana
Ryu, President.
He
is also one of the main shareholders.
FINANCIALS – COMMERCIAL TRENDS
AND FORECAST
Priority Placement
Worldwide Inc. does not publish any financial statement.
However
our financial sources could provide us with the following information:
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Fiscal Year In USD |
12/31/2007 |
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Turnover |
11,700,000 |
LEGALS
1 Suit in 2007 by V I P
Courier Corp . Reason: Services Amount: $4,097
1 Suit in 2005 by Human Resource
Capital Group. Reason: Services Amount: $8,801
1 Suit in 2005 by AMG
Logistics West Inc. Reason : Services
Amount: $21,481
0 Judgements
0 Liens
0 Collection Claims
Reported
0 NSF Cheques Reported
0 PPSA Filings
RATING
Local credit bureau gave a correct credit rate.
The Company is in “good standing”.
This means that all local and federal taxes were paid on due date.
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The cash flow is correct.
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Payments are made on a regular basis.
Our final opinion:
This is a medium company
working worldwide.
A credit line may be
considered.
SUMMARY
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FINANCIAL SUMMARY |
DEBT COLLECTIONS
AND PAYMENTS |
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PROFITABILITY INDEBTNESS CASH |
Correct Controlled Correct |
PUBLIC PAYMENTS |
See above Regular |
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ADVISED CREDIT |
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240,000 USD |
FOREIGN EXCHANGE
RATES
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Currency |
Unit
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Indian Rupees |
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US Dollar |
1 |
Rs.42.67 |
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UK Pound |
1 |
Rs.80.92 |
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Euro |
1 |
Rs.63.71 |
RATING
EXPLANATIONS
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
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71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit transaction.
It has above average (strong) capability for payment of interest and
principal sums |
Large |
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56-70 |
A |
Financial & operational base are regarded healthy. General unfavourable
factors will not cause fatal effect. Satisfactory capability for payment of
interest and principal sums |
Fairly Large |
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41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
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26-40 |
B |
Unfavourable & favourable factors carry similar weight in credit
consideration. Capability to overcome financial difficulties seems
comparatively below average. |
Small |
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11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
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<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
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NR |
In view of the lack of information, we have no basis upon which to
recommend credit dealings |
No Rating |
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This score serves as a reference to assess SC’s credit risk
and to set the amount of credit to be extended. It is calculated from a composite
of weighted scores obtained from each of the major sections of this report. The
assessed factors and their relative weights (as indicated through %) are as
follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)