MIRA INFORM REPORT

 

 

 

Report Date :

18.12.2008

 

IDENTIFICATION DETAILS

 

Name :

GRAFFITI [INDIA] PRIVATE LIMITED

 

 

Registered Office :

F/69 Ratilal Parkst, St. Xaviers School Road, Ahmedabad – 380014, Gujarat

 

 

Country :

India

 

 

Financials (as on) :

31.03.2008

 

 

Date of Incorporation :

09.02.2001

 

 

Com. Reg. No.:

04-39252

 

 

CIN No.:

[Company Identification No.]

U26916GJ2001PTC039252

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

AHMG00939B / AHMG01272F

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Manufacturers and Importers of Decorative Ceramic Tiles

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 207000

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well established and reputed company having satisfactory track records. Trade relations are fair. Business is active. Payments are reported as usually correct and as per commitments.

 

The company can be considered normal for business dealings at usual trade terms and conditions.

 

INFORMATION PARTED BY

 

Name :

Mr. Jayendra C. Panchal

Designation :

Manager (Finance and Accounts)

Contact No.:

91-9428245869

 

LOCATIONS

 

Registered Office :

F/69 Ratilal Parkst, St. Xavier School Road, Ahmedabad – 380014, Gujarat, India

Tel. No.:

91-79-26406811 / 12 / 13

Fax No.:

91-79-26405289

E-Mail :

graffiti@graffititiles.com

accounts@graffititiles.com

pradip@grafititiles.com

Website :

www.graffititiles.com

Area :

2000 sq. ft.

Location :

Owned

 

 

Corporate Office :

602/603, 6th Floor, ‘Rembrandt’, C G Road, Ahmedabad – 380005, Gujarat, India

Tel. No.:

91-79-26406811 / 12 / 13

Fax No.:

91-79-26405289

Area :

6000 sq. ft. [Rented]

 

 

Factory :

766/772, Rakanpur, Sola-Santej Road, Taluka Kalol – 382721, District Mehsana

Tel. No.:

91-2764-286961 / 62

Fax No.:

91-2764-286107

Area :

Owned

 

 

Warehouse :

123, Prime Logistics, Park Building, Sarkej Bavla Highway, Village Navapura, Taluka – Sanand, Ahmedabad

Area :

Rented

 

 

Dealers Network  :

Located at :

 

  • Agra
  • Bangalore
  • Chandigarh
  • Dehradun
  • Delhi
  • Ghaziabad
  • Goa
  • Hyderabad
  • Indore
  • Jaipur
  • Kankavali
  • Kolkata
  • Lucknow
  • Mangalore
  • Mumbai
  • Nasik
  • Pune
  • Rajkot
  • Surat
  • Vadodara 
  • Vapi

 

 

Branches :

Located at :

 

  • Bangalore
  • Mumbai
  • Pune
  • Delhi

 

DIRECTORS

 

Name :

Mrs. Pallavika M Shah

Designation :

Director

Date of Birth/Age :

04.11.1944

Qualification :

Graduates

Date of Appointment :

09.02.2001

 

 

Name :

Mrs. Kalpu Bhavin Shah

Designation :

Director

Date of Birth/Age :

07.12.1968

Qualification :

Graduates

Date of Appointment :

09.02.2001

 

 

Name :

Mrs. Rupa Sachin Shah

Designation :

Director

Date of Birth/Age :

08.03.1969

Qualification :

Graduates

Date of Appointment :

09.02.2001

 

KEY EXECUTIVES

 

Name :

Mr. Pradip

Designation :

Accountants

 

 

Name :

Mr. Jayendra C. Panchal

Designation :

Manager (Finance and Accounts)

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

Names of Shareholders

 

No. of Shares

Pallavika M Shah

 

75000

Kalpu Bhavin Shah

 

37500

Rupa Sachin Shah

 

37500

Total

 

150000

 

As on 30.09.2006

 

Equity Share Breakup

 

Percentage of Holding

Directors or relatives of directors

 

100.00

 

BUSINESS DETAILS

 

Line of Business :

Manufacturers and Importers of Decorative Ceramic Tiles

 

 

Brand Name :

“Graffiti”

 

 

Imports :

 

Products :

Tiles

Countries :

Italy

 

 

Terms :

 

Selling :

L/C, Cash and Credit [30-60 days]

 

 

Purchasing :

L/C and Credit [30 days]

 

GENERAL INFORMATION

 

Customers :

·         Wholesalers

·         Retailers

·         End Users

·         Dealers

 

 

No. of Employees :

400

 

 

Bankers :

·         Corporation Bank, Navrangpura, Bhadra Branch

·         Bank of Baroda, Bhadra Branch

 

 

Facilities :

Cash Credit – Rs. 1.400 millions

 

 

Banking Relations :

Satisfactory

 

 

Auditors :

 

Name :

Yogendra and Company

Chartered Accountants

Address :

202-203, Benkesha Bus Stop, Navrangpura, Ahmedabad – 380009, Gujarat, India

 

 

Associates/Subsidiaries :

Shree Ambica Decoprints Private Limited

Address : B/11, Chinaibaug Estate, Dudheshwar Road, Ahmedabad - 380004, Gujarat, India

Tel. No.: 91-79-5625803

Fax No.: 91-79-5625899

Activity : Manufacturers and Importers of Decorative Ceramic Tiles

 

Shaleen Ceramics [Partnership]

Address : 602/603, 6th Floor, ‘Rembrandt’, C G Road, Ahmedabad – 380005, Gujarat, India

Activity : Manufacturers and Importers of Decorative Ceramic Tiles

 

CAPITAL STRUCTURE

 

AS ON 31.03.2008

 

Authorised Capital :

No. of Shares

Type

Value

Amount

1250000

Equity Shares

Rs. 10/- each

Rs. 12.500 Millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

1250000

Equity Shares

Rs. 10/- each

Rs.12.500 millions

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2008

31.03.2007

31.03.2006

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

12.500

3.000

1.500

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

29.057

8.498

8.539

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

41.557

11.498

10.039

LOAN FUNDS

 

 

 

1] Secured Loans

61.583

24.698

21.972

2] Unsecured Loans

37.352

47.409

32.327

TOTAL BORROWING

98.935

72.107

54.299

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

 

 

 

 

TOTAL

140.492

83.605

64.338

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

18.565

18.921

3.066

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

0.016

0.015

0.000

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

111.916

62.095

59.272

 

Sundry Debtors

48.567

26.661

14.583

 

Cash & Bank Balances

3.199

[0.001]

1.788

 

Other Current Assets

0.000

0.000

0.000

 

Loans & Advances

7.735

16.961

5.386

Total Current Assets

171.417

105.716

81.029

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Current Liabilities

39.482

36.674

17.337

 

Provisions

10.573

5.197

3.519

Total Current Liabilities

50.055

41.871

20.856

Net Current Assets

121.362

63.845

60.173

 

 

 

 

MISCELLANEOUS EXPENSES

0.549

0.824

1.099

 

 

 

 

TOTAL

140.492

83.605

64.338

 


PROFIT & LOSS ACCOUNT

 

PARTICULARS

 

31.03.2008

31.03.2007

31.03.2006

Sales Turnover

176.747

150.131

94.947

Other Income

1.495

15.145

16.847

Total Income

178.242

165.276

111.794

 

 

 

 

Profit/(Loss) Before Tax

4.170

3.900

3.048

Provision for Taxation

1.558

1.800

1.378

Profit/(Loss) After Tax

2.612

2.100

1.670

 

 

 

 

Expenditures :

 

 

 

 

Cost of Goods Sold

101.184

114.913

81.803

 

Administrative Expenses

38.501

25.013

13.920

 

Selling Expenses

0.000

12.816

8.035

 

Interest and Financial Charges

12.026

6.724

4.320

 

Depreciation

4.194

1.909

0.668

 

Other Expenditure

18.167

0.000

0.000

Total Expenditure

174.072

161.375

108.746

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2008

31.03.2007

31.03.2006

PAT / Total Income

(%)

1.46
1.27

1.49

 

 

 
 

 

Net Profit Margin

(PBT/Sales)

(%)

2.35
2.60

3.21

 

 

 
 

 

Return on Total Assets

(PBT/Total Assets}

(%)

2.19
3.13

3.62

 

 

 
 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.10
0.34

0.30

 

 

 
 

 

Debt Equity Ratio

(Total Liability/Networth)

 

3.58
9.91

7.49

 

 

 
 

 

Current Ratio

(Current Asset/Current Liability)

 

3.42
2.52

3.89

 

 

LOCAL AGENCY FURTHER INFORMATION

 

TRADE REFERENCES

·         Gandhi Glaze Tiles, Morbi

·         Italica Floor Tiles, Morbi

 


 

Bankers Charges Report as per Registry

 

Name of the company

GRAFFITI [INDIA] PRIVATE LIMITED

Presented By

Mrs. Rupa Sachin Shah, Director

1) Date and description of instrument creating the change

Common deed of hypothecation dated 07.12.2004

2) Amount secured by the charge/amount owing on the securities of charge

Rs. 10.000 Millions

3) Short particular of the property charged. If the property acquired is subject to charge, date of the acquired of the property should be given

All the present and future Stock of goods, which now belong to and may hereafter, during the subsistence of the borrowers liability belong to the borrower which are / shall / may be brought into or stores or be in / upon the borrower’s premises or wherever else or in the course of transits or any other premises or wherever else on in course of transits or delivery to the borrower.

 

All the present and future receivable of the company.     

4) Gist of the terms and conditions and extent and operation of the charge.

Interest at the rate of 11.00 % p.a. being 0.50 % over and above Corporation bank Bench mark advance Rate which is 10.50 % p.a. at present rising and falling therewith.

5) Name and Address and description of the person entitled to the charge.

Corporation Bank

Navrangpura

Ahmedabad – 380009

 

Corporate identity number of the company

U26916GJ2001PTC039252

Name of the company

GRAFFITI [INDIA] PRIVATE LIMITED

Address of the registered office or of the principal place of  business in India of the company

F/69 Ratilal Parkst, St. Xavier School Road, Ahmedabad – 380014, Gujarat

This form is for

Modification of charge 

Type of charge

Hypothecation

Particular of charge holder

Corporation Bank

Navrangpura

Ahmedabad – 380009, Gujarat, India

Nature of instrument creating charge

Deed of Hypothecation

Date of instrument Creating the charge

07.12.2004

Amount secured by the charge

Rs. 10.000 Millions

Brief of the principal terms an conditions and extent and operation of the charge

Working capital facilities interest @ 11 % p.a. Running Account Repayable on demand.

Description of the property charged indicating whether it is a charged on

  • Plant and Machinery
  • Stock in trade
  • Book Debts
  • Furniture and Fixture

Particulars of the property charged

Movable and current assets of the company

Charge identification number of the charge to be modified

 14

Brief description of the instrument modifying the charge under section 135

Supplementary Deed of Hypothecation

Date of instrument modifying the charge

28.02.2006

Particulars of the present modification

Enhancement in cash credit facilities from Rs. 10 Millions to 30 millions in rate 11.25 % p.a. other terms as specified in sanction letter on ZO/ADV/02/F 163/8/2005-06 dated 06.02.2006

 

 

 

WEBSITE DETAILS:-

 

History

Brand Graffiti was launched in 1994. Its flagship company, Shree Ambica Industries was founded in 1972. Behind the genesis of this company was the vision to revolutionise the tile and surface décor industry. It started by pioneering creative designs, patterns, applications and formats to the existing product, thus giving tiles a great aesthetic value and never before looks.


From adorning palaces for pharaohs in Egypt to being an embodiment of spiritual inspiration in churches of the new world, the tile has been looked upon by man as the medium that brings forth the true spirit of beauty. An artistic décor of tiles in citadels and chateaus gave monarchs of Rome and the rest of Europe the pleasure of being in the company of beauty.


But somewhere down the passage of time, tiles were forgotten as envoys of richness and beauty and remembered only for their functionality.


The company was born with a vision of reviving and restoring the art of laying tiles. With its designer tiles, innovation in formats, designs, patterns and ranges for wall and floor décor, subject puts tiles back on the pedestal of design and elegance.


The company designer tiles are exclusive by way of creativity, technicality, surface texture, feel or design on the surface. Over the years, subject has garnered a reputation for its quality and innovation in designer application of tiles.


In its constant endeavor to give great quality and trendy products, the company equipped its plant with state-of-the-art European technology and automation in 2000.


It formed distribution alliances with leading Italian tile manufacturing companies like Marazzi, Refin, Monocibec, Naxos and Hi Tech Gres Saicis to introduce international high-end products in the Indian market, using its strength of doing value additions by creating designs, patterns and various formats for suitable applications required by architects for better marketing synergies.


Today subject has evolved as a complete surface décor brand to suit all lifestyles. Now, the company products are not only used as floor or wall tiles, but are also used extensively as decorative wall hangings and to enhance living and other areas. Such innovative applications of tiles has completely redefined and revolutionised the way tiles are perceived.

 

Philosophy behind the logo

They are products of their environment. The internal environment that they live in plays an integral part in making their lives comfortable.


In today’s fast paced lives there are many things that they cannot control but their internal environment is what they can control and make into something they look forward to being a part of.


If their internal environment is one of balance and harmony, a space that is nurturing and aesthetic, it soothes the senses and rejuvenates the mind, inspiring one to start each new day with energy and anticipation of new things to come.


In order to create a life of clarity, a successful environment will be calming, uplifting, and healing.


This environment can be one’s home, or office where the mind is quite and at peace to sort out what is important and what is not, create new ideas and see solutions that one could not see before.


The spirit of the brand - subject lies in creating a balance in imbalance and harmony in chaos by offering value added design options for interiors and décor.


The Balance and Harmony in their environment is a critical factor in dealing with stress and are important for success and happiness.

 

Visual description of the philosophy and the vision through the logo

The art of subject symbolizes free and uninterrupted expression of oneself. It is this catharsis that helps them to attain balance in a chaotic environment.


Balance in imbalance and symmetry in asymmetry forms the core essence of the innovation and creativity that goes into each designer tile created by the company.


The philosophy of creating balance and harmony in their lives is portrayed through three pebbles of varied sizes kept on top of each other symbolising symmetry in asymmetry and balance in imbalance.


The uniqueness of the brand is portrayed through the elliptical shape. Normally, whenever one thinks of tiles or designer tiles the basic square form of shape comes to mind but Graffiti’s oval pebbles break the cliché.


The colors are warm and sober to connote the classiness of the brand and also signify the abstraction and subjectivity of art and innovation.

 

Graffiti Design HQ

In 2006 the company made its foray into the Retail segment in a big way with the launch of Graffiti Design HQ in Mumbai.

The Graffiti Design HQ in Mumbai, is an extension of companies commitment to offer its customers the contemporary ambience of creativity and versatility en-route the selection process of products with design and surface décor.


Graffiti DHQ was created with an insight of bringing its customers in touch with new and refreshing ideas and applications.

It is a place where imagination is translated into reality. It blends the fantasy of design with the realism of practicality.

The ambience at Graffiti DHQ gives the mind fabric and space to contemplate on current and future trends in architecture and lifestyle. In Graffiti DHQ the mind and body are free to absorb and cherish the synergized blend of creativity and experience.


During the current year, the company plans to open exclusive retail outlets in all metro cities and forge ahead in its mission to make innovations in surface décor to enhance and upgrade lifestyle

 

ADDRESS OF BRANCHES LOCATED OUTSIDE GUJARAT STATE

State :

Maharashtra

Address :

Shed No. 4, Godown No. 10, Arihant Compound, Nr. Kopar Stand, Vill. Purna, TA, Bhiwandi, Mumbai

Tel. No.:

91-952522-275128

R.C. Number under State Act :

421302/S/2929

R.C. Number under C.S.T. Act :

421302/C/1829

 

 

State :

Maharashtra

Address :

582/D, Next To Market Yard Post Office, Gueltekri, Pune – 411 037

Tel. No.:

91-20-24266133 / 39503102

R.C. Number under State Act :

27760009133 V

R.C. Number under C.S.T. Act :

27760009133 C

 

 

State :

Delhi

Address :

B-25, Situated At Road No. 2 And 3, Gazipur Dairy Farm, Illaqa Shahdara, Delhi – 110096

 

 

State :

Gujarat

Address :

Block No. 771/P, Rakanpur, Sola – Santej Road, Taluka – Kalol, Dist. Gandhinagar – 382721

Tel. No.:

91-2764-286961

R.C. Number under State Act :

24072901260

R.C. Number under C.S.T. Act :

24572901260

 

 

State :

Gujarat

Address :

Godown No. 1,2,3, Prime Logistic Park Building, Sarkhej – Bavla Road, Gram : Navapura, Tal : Sanand, Dist : Ahmedabad – 382 213

Tel. No.:

91-79-26406811 /12

R.C. Number under State Act :

24072901260

R.C. Number under C.S.T. Act :

24572901260

 

 

State :

Karnataka

Address :

92-A, New Timber Yard, Mysore Road, Bangalore – 560 026

Tel. No.:

91-80-30919264

R.C. Number under State Act :

29270208656

R.C. Number under C.S.T. Act :

91367876

 

 

State :

Madhya Pradesh

Address :

65/3/2 Bhagirathpura, Opposite Polo Ground, Indore – 452 003

Tel. No.:

91-731-2537226

R.C. Number under State Act :

23641104492

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.47.33

UK Pound

1

Rs.73.92

Euro

1

Rs.66.69

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

4

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

45

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions