MIRA
INFORM REPORT
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Report Date : |
02.01.2008 |
IDENTIFICATION
DETAILS
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Name : |
KENT R O SYSTEMS LIMITED |
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Registered Office : |
H-35, South Extension, Part – 1, Kidwai Nagar, New Delhi –
110 049 |
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Country : |
India |
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Date of Incorporation : |
12.04.2007 |
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Com. Reg. No.: |
161952 |
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CIN No.: [Company
Identification No.] |
U41000DL2007PLC161952 |
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Legal Form : |
A closely held public limited liability company |
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Line of Business : |
Manufacturer, Exporter, Importer and Trader of R. O. Water Purifiers
for Household and Industrial Applications |
RATING &
COMMENTS
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MIRA’s Rating : |
Ba |
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
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Status : |
Satisfactory |
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Payment Behaviour : |
Usually correct |
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Litigation : |
Clear |
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Comments : |
Subject is a new company and took over the running business of
erstwhile proprietory concern Kent R O Systems. Directors are reported as
experienced and respectable businessmen. Trade relations are fair. Business is
active. Payments are reported as usually correct and as per commitments. The company can be considered normal for business dealings at usual
trade terms and conditions. |
LOCATIONS
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Registered Office : |
H-35, South Extension, Part – 1, Kidwai Nagar, New Delhi –
110 049, India |
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Tel. No.: |
91-11-24690574/24629285 |
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Fax No.: |
91-11-24692529 |
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E-Mail : |
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Website : |
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Area : |
4000 sq. ft. each Floor
[Owned] |
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Head Office : |
A –2, Sector 59, Noida, Uttar Pradesh, India |
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Tel. No.: |
91-120-2423207 / 2423289 / 2423290 |
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Fax No.: |
91-120-2423654 |
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E-Mail : |
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Area : |
40000 sq. ft. [Owned] |
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Branches : |
·
GF-10, Ansal Majestic Tower, Vikas Puri Community Centre, New
Delhi – 110 018 Tel. 91-11-56024560/55154210 Area : 900 sq. ft. [Owned] ·
S – 03, Pankaj Arcade, Plot No. 16, Sector 5, Dwarka, New
Delhi – 110 075 Tel. 91-124-30969549/30969668 Area : 600 sq. ft. [Owned] ·
Shop No. 17, 1st Floor, DLF Galleria, DLF City,
Phase IV, Gurgaon, Haryana Tel. 91-124-23096847/23096787 Area : Owned ·
No. 8, First Floor, Devi Sahay Market, Sector 37,
Faridabad, Haryana Tel. 91-129-2254985/86 Area : Owned |
DIRECTORS
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Name : |
Mr. Mahesh Gupta |
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Designation : |
Chairman cum Managing Director |
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Date of Birth/Age : |
55 Years |
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Qualification : |
Graduate |
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Name : |
Mr. Varun Gupta |
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Designation : |
Director |
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Name : |
Ms. Sunita Gupta |
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Designation : |
Director |
BUSINESS DETAILS
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Line of Business : |
Manufacturer, Exporter, Importer and Trader of R. O. Water Purifiers
for Household and Industrial Applications |
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Products : |
·
Kent Grand Super ·
Kent Wonder ·
Kent Excell Super ·
Kent Pride ·
Kent Perks ·
Kent Elite |
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Brand Names : |
“KENT” |
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Agencies Held : |
S. S. Engineering, Noida, Uttar Pradesh, India |
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Exports : |
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Products : |
R. O. Filters |
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Countries : |
South East Asian Countries, Africa and Middle East |
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Imports : |
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Products : |
Raw Materials and Components |
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Countries : |
Taiwan, USA and Japan |
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Terms : |
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Selling : |
L/C or Cash |
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Purchasing : |
L/C, Cash or Credit [60 days] |
GENERAL
INFORMATION
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Customers : |
Wholesalers and End Users |
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No. of Employees : |
Around 1000 |
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Bankers : |
ICICI Bank Noida, Uttar Pradesh, India |
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Banking
Relations : |
Satisfactory |
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Associates/Subsidiaries : |
Kent
Smart Control -
Noida, Uttar Pradesh, India -
Manufacturers of Smart Cards |
CAPITAL STRUCTURE
Authorised Capital :
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No. of Shares |
Type |
Value |
Amount |
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1,500,000 |
Equity Shares |
Rs. 10/- each |
Rs. 15.000 Millions |
Issued, Subscribed & Paid-up Capital :
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No. of Shares |
Type |
Value |
Amount |
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1,931,000 |
Equity Shares |
Rs. 10/- each |
Rs. 19.310
Millions |
FINANCIAL DATA
[all figures are in Rupees Millions]
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Particulars |
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31.03.2007 |
31.03.2006 |
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Sales Turnover |
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600.000 |
400.000 |
Expected Sales (2007-08) : Rs.1200.000 Millions
LOCAL AGENCY
FURTHER INFORMATION
Head office of the company has been shifted from C-15, Sector 7, Noida – 201 301, Uttar Pradesh, India to the present
address w.e..f 01.01.2008
certification
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Purified water tested for IS specifications number IS :
13428-92. Reports confirm that water purified by concern meets bottled water
specifications.
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Certified by Fluorosis Research and Rural Development
Foundation that water purified by concern reduces Fluorided and meets
specification.
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Certified by laboratories that water purified by concern
reduces pesticides and insoluble impurities and meet IS specifications.
AS PER
WEBSITE
PROFILE
Subject is a 21st
century health care products company with a vision for making the world a
healthy and a happy family. Their mission is to produce innovative health care
products that purify the water they drink, the food they eat and the air they
breath, thus help people live healthier.
Pioneers in bringing revolutionary RO™
technology to India for the first time, Kent, started in 1995 in Noida, Despite
a humble beginning, today Kent is a strong organization with offices spread
across Delhi, NCR, Mumbai and other major cities. Most importantly, having lacs
of satisfied customers to its credit.
Their product philosophy is unambiguous. They help people in
attaining the biggest and most precious wealth, perfect health, and this is
reflected in their range of health care products.
FEATURES
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Suitable for all types of raw water like tap water,
bore-well water and stored tank water.
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Purified water of bottled quality standards yet made at
home.
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T.D.S of purified water is adjustable on site to ensure
minimum mineral contents in purified water.
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Double purification by RO followed by UV along with Mineral
RO™ technology.
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Fully automatic operations with auto-start and auto-off with
storage tank to give pure water on demand.
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Built with SMPS to operate from 100-300V AC power supply.
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Incorporates push-in fittings for leak-free performance and
long-life.
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11W UV lamp with fail-safe buzzer.
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Incorporates FILMTECH membrane of DOW - U.S.A.
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Used refurbished Varian, Elekta, Siemens linear accelerators
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High quality sediment and carbon filters exhibiting long
life.
KENT R.O. FRANCHISEE MARKETING MODEL
As usual Water Purifiers are sold through concept selling,
so is R.O. They are supposed to generate references through all kind of media
viz., advertisements, references from customers, their own contacts, UV Water
Purifier users etc. The process of selling involves:
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Enquiries generation
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Product demo at customer’s premises
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Convincing customer
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Order procurements
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Delivery & payment collection
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Installation
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After sales service
* Good after sales service encourages customers to give more
references which
keep the cycle of selling going on.
Kent R.O. Systems wishes to appoint franchise in different
cities of India. These franchises would totally be responsible to do direct
marketing of Kent R. O. products in their respective areas.
- Kent R-O Systems would support the franchise by training their
staff, supplying publicity material and advertisement support.
- The franchises would be totally responsible for demonstration,
collecting orders, product installation as well as servicing during the
warranty period.
- Spares required in warranty period would be supplied free of cost
by the Company.
CMT REPORT
(Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources including
but not limited to: The Courts, India Prisons Service, Interpol, etc.
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist organization
or whom notice had been received that all financial transactions involving
their assets have been blocked or convicted, found guilty or against whom a
judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No records exist to suggest that subject is
or was the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction registered
against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority for
any financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE
GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE
RATES
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Currency |
Unit
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Indian Rupees |
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US Dollar |
1 |
Rs.39.42 |
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UK Pound |
1 |
Rs.78.26 |
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Euro |
1 |
Rs.57.51 |
SCORE & RATING
EXPLANATIONS
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SCORE FACTORS |
RANGE |
POINTS |
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HISTORY |
1~10 |
5 |
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PAID-UP CAPITAL |
1~10 |
5 |
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OPERATING SCALE |
1~10 |
5 |
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FINANCIAL CONDITION |
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--BUSINESS SCALE |
1~10 |
6 |
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--PROFITABILIRY |
1~10 |
4 |
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--LIQUIDITY |
1~10 |
5 |
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--LEVERAGE |
1~10 |
5 |
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--RESERVES |
1~10 |
5 |
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--CREDIT LINES |
1~10 |
5 |
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--MARGINS |
-5~5 |
- |
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DEMERIT POINTS |
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--BANK CHARGES |
YES/NO |
NO |
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--LITIGATION |
YES/NO |
NO |
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--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
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MERIT POINTS |
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--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
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--EXPORT ACTIVITIES |
YES/NO |
YES |
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--AFFILIATION |
YES/NO |
YES |
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--LISTED |
YES/NO |
NO |
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--OTHER MERIT FACTORS |
YES/NO |
YES |
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TOTAL |
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45 |
This score serves as a reference to assess SC’s credit risk
and to set the amount of credit to be extended. It is calculated from a
composite of weighted scores obtained from each of the major sections of this
report. The assessed factors and their relative weights (as indicated through
%) are as follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING
EXPLANATIONS
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
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71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit transaction.
It has above average (strong) capability for payment of interest and
principal sums |
Large |
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56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
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41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
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26-40 |
B |
Unfavourable & favourable factors carry similar weight in credit consideration.
Capability to overcome financial difficulties seems comparatively below
average. |
Small |
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11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
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<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
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NR |
In view of the lack of information, we have no basis upon which to
recommend credit dealings |
No Rating |
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