MIRA INFORM REPORT

 

 

Report Date :

12.06.2008

 

IDENTIFICATION DETAILS

 

Name :

KELLOGG  [THAILAND]  LIMITED

 

 

Registered Office :

60 Moo 4, T.  Pluakdaeng, A.  Pluakdaeng, Rayong  21140

 

 

Country :

Thailand

 

 

Financials (as on) :

31.12.2006

 

 

Date of Incorporation :

07.11.  1995 

 

 

Com. Reg. No.:

0105538132632

 

 

Legal Form :

Private  Limited  Company

 

 

Line of Business :

Manufacturer of Food  Products

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

No Complaints

 

 

Litigation :

Clear

 

 

 

 

 

name of the company

 

KELLOGG  [THAILAND]  LIMITED

 

 

SUMMARY

 

BUSINESS  ADDRESS                          :           60  MOO  4,  T.  PLUAKDAENG,  A.  PLUAKDAENG,

                                                                        RAYONG  21140,  THAILAND    

TELEPHONE                                         :           [66]  38  927-199                                               

FAX                                                      :           [66]  38  927-196           

E-MAIL  ADDRESS                                :           oraphan.saencharoen@kellogg.com                   

REGISTRATION  ADDRESS                   :           SAME  AS  BUSINESS  ADDRESS

ESTABLISHED                                     :           1995    

REGISTRATION  NO.                            :           0105538132632  [Former : 2723/2538]    

CAPITAL REGISTERED                         :           BHT.   600,000,000

CAPITAL PAID-UP                                 :           BHT.   600,000,000

FISCAL YEAR CLOSING DATE              :           DECEMBER  31           

LEGAL  STATUS                                   :           PRIVATE  LIMITED  COMPANY

EXECUTIVE                                          :           MR.  VEERAPONG   NA  CHIENGMAI,  THAI

                                                                        GENERAL  MANAGER 

NO.  OF  STAFF                                    :           70  

LINES  OF  BUSINESS                          :           FOOD  PRODUCTS

                                                                        MANUFACTURER        

 

 

CORPORATE  PROFILE

 

OPERATING  TREND                             :           STABLE                       

PRESENT  SITUATION                          :           OPERATING  NORMALLY                     

REPUTATION                                        :           GOOD  WITH  NORMAL  BUSINESS  ENGAGEMENT    

MANAGEMENT  STANDARD                 :           MANAGEMENT  WITH  GOOD  PERFORMANCE                       

 

 

 

 

 

 

 


 

HISTORY

 

The  subject  was  formed  on  November  7,  1995  as   a   private   limited   company under  the  registered  name    KELLOGG  [THAILAND]  LIMITED,   by  American  groups,  with  the  business  objective  to  manufacture  and  market  cereal   corn-flake  and  other  products  to  both  domestic  and  international  markets.  It  currently  employs  approximately  70  staff.

 

The  subject’s  registered  address  is  60  Moo  4,  T. Pluakdaeng,  A. Pluakdaeng,  Rayong  21140,  and  this  is  the  subject’s  current  operation  address.

 

 

THE  BOARD  OF  DIRECTORS

 

        Name

 

Nationality

Age

 

 

 

 

Mr. Veerapong  Na  Chiengmai

 

Thai

51

Ms. Kanittha  Longsomboon      

 

Thai

38

Mr. Hyun  Soo  Shin      

 

Korean 

54

Mrs. Catherine  Natalie  Palin     

 

American

40

 

 

AUTHORIZED  PERSON

 

Two  of  the  above directors  can jointly  sign  on  behalf  of  the  subject  with  company’s  affixed.

 

 

MANAGEMENT

 

Mr. Veerapong  Na  Chiengmai  is  the  General  Manager.

He  is  Thai  nationality  with  the  age  of  51  years  old.

 

Mr.  Chitrakarn  Dechasaensiri  the  Customer  Service  Manager.

He  is  Thai  nationality.

 

Mr. Methee  Kaveewongsunthorn  is  the  Market  Manager.

He  is  Thai  nationality.

 

Mr. Sheridan  Field  is  the  Production  Manager.

He  is  American  nationality.

 

 

BUSINESS  OPERATIONS

 

The subject  operates  as  a  manufacturer  and  marketer of  cereal  corn-flake  under  the  brand  name  KELLOGG,  with  the  production  capacity  of  40,000  tons  per  annum.

 

 

IMPORT  [COUNTRIES]

 

50%  of  its  raw  materials  mainly  corn  and  machinery  are  imported  from  U.S.A.


 

MAJOR  SUPPLIERS

 

Kellogg  Company          :  U.S.A.

 

 

SALES  [LOCAL]

 

30%  of  its  products  is  sold  locally  by  Diethelm  &  Co., Ltd.

 

 

EXPORT  [COUNTRY]

 

70% of   its  products  is  exported  to Malaysia,  Indonesia,  Singapore,  Taiwan,  Hong  Kong,   Pakistan,  Philippines,  Republic  of  China, Vietnam  and   Sri Lanka. 

 

 

SUBSIDIARY  AND  AFFILIATED  COMPANY

 

The  subject  is  not  found   to  have  any  subsidiary  nor  affiliated  company  here  in  Thailand.

 

 

LITIGATION

 

Bankruptcy  and  Receivership

 

There  are  no  litigation  on  bankruptcy  and  receivership  cases  filed  against  the  subject  found  at  Legal  Execution  Department  for  the  past  five  years.

 

Others

 

There  are  no  legal  suits  filed  against   the  subject  for  the  past  two  years.

 

 

CREDIT  

 

Sales  are  by  cash  or  on  the  credits  term  of   30-60   days.

Local  bills  are  paid  by  cash  or  on  the  credits  term  of  30-60  days.

Imports  are  by  L/C  at  sight  or   T/T.

Exports  are  against  T/T.

 

 

BANKING

 

The  Siam  Commercial  Bank  Public  Co.,  Ltd.        : 

  [Pluakdaeng  Branch,  Pluakdaeng,  Rayong  Province]

 

 

EMPLOYMENT

 

The  subject  employs   approximately  70  staff.  [office  staff   and  factory  workers]

 

 

LOCATION   DETAILS

 

The  premise  is  owned  for  operating  office,  factory  &  warehouse  at  the  heading  address  in  provincial.

 

 

COMMENT

 

At  present,  Thai  people  eat  cereals   with  milk  for  breakfast  more  than  previously.  This  is  due  to  lifestyle  changing  for  speedy  meal  and  less  preparation.    Not  only  sales  in  domestic  market,  the  products  have  been  exported  to  the  countries  in the  region  as  well.    Since  it  has  manufactured  the  products,  subject  has  continued  growing  steadily.  It  is  estimated  that  subject’s  performance  this  year  would  be  stable  growth. 

 

 

FINANCIAL  INFORMATION

 

The  capital   was  registered  at  Bht. 1,000,000  divided  into  10,000  shares  of  Bht.  100  each.

 

Capital  was  increased  later  as  followings  :

 

            Bht.  120,000,000  on  January  12,  1996

            Bht.  470,000,000  on  May  16,  1997

            Bht.  600,000,000  on  April  3,  2000

 

The  latest  registered  capital  was  increased  to  Bht.  600,000,000  divided  into  6,000,000  shares  of  Bht.  100  each  with  fully  paid.

 

 

THE  SHAREHOLDERS  LISTED  WERE

 

 [as  at  April  30,  2007]

 

NAME

HOLDING

%

 

 

 

Kellogg  Company 

Nationality:  American

Address     :  Michigan,  U.S.A.

5,999,994

100

Mr.  Santos  E. Basker 

Nationality:  American

Address     :  60  Moo  4,  Pluakdaeng,  Rayong

             1

-

Mr.  Jacobus  Gruth

Nationality:  Dutch

Address     :  Michigan,  U.S.A

             1

-

Mr. William  J.  Mayer

Nationality:  American

Address     :  Michigan,  U.S.A

             1

-

Mr.  William  S.  Perry

Nationality:  American

Address     :  Michigan,  U.S.A

             1

-

 

 

 

 

Mr.  George  A.  Franklin

Nationality:  American

Address     :  Michigan,  U.S.A

             1

-

Mr.  Ronald  L.  Dissinjer 

Nationality:  American

Address     :  41-51  New  South  Wales,  Australia

             1

-

 

Total  Shareholders  :   7

 

 

NAME  OF  AUDITOR  &  CERTIFIED  PUBLIC  ACCOUNTANT  NO.

 

Mrs.  Anuthai  Leekijwatana  No.  3442

 

 

 

BALANCE SHEET [BAHT]

 

 

 

The  latest  financial  figures  published  for  December  31,  2006  &  2005 were:

          

ASSETS

                                                                                                 

Current Assets

2006

2005

 

 

 

Cash  in  Hand  &  at  Bank

86,594,345

102,270,315

Trade  Accts.  Receivable

  -  Related  Company

 

183,432,851

 

128,325,529

  -  Other  Company

10,069,572

6,365,252

Other  Receivable  -  Related  Company

979,118

1,160,067

Inventories                      

20,614,414

24,056,763

Value  Added  Tax  Receivable

1,271,519

1,554,696

Other  Current  Assets                  

744,917

926,103

 

 

 

Total  Current  Assets                

303,706,736

264,658,725

 

Fixed Assets                  

 

359,751,740

 

374,022,160

Other Assets                  

42,160

42,524

 

Total  Assets                 

 

663,500,636

 

638,723,409


 

LIABILITIES & SHAREHOLDERS' EQUITY [BAHT]

 

 

Current Liabilities

2006

2005

 

 

 

Short-term  Loan from Bank       

172,000,000

212,000,000

Trade  Accts.  Payable

  -  Related  Company

 

1,383,844

 

3,370,800

  -  Other  Company

19,335,442

17,550,065

Other  Payable

19,387,256

15,410,053

Advance  &  Other  Payable  -  Related  Company

19,321,727

8,727,025

Accrued  Advertising &  Sales Promotion

7,547,447

12,090,005

Other  Current  Liabilities             

10,145,636

10,841,084

 

 

 

Total Current Liabilities

249,121,352

279,989,032

 

Account  Payable  &  Long-term  Loan  from 

  Parent  Company

 

 

464,260,416

 

 

524,962,589

 

Total  Liabilities            

 

713,381,768

 

804,951,621

 

 

 

Shareholders' Equity

 

 

 

 

 

 Share  capital : Baht  100  par  value 

  authorized,  issued  and  fully 

  paid  share  capital   6,000,000   shares

 

 

600,000,000

 

 

600,000,000

 

 

 

Capital  Paid                      

600,000,000

600,000,000

Retained  Earning - Unappropriated                

[649,881,132]

[766,228,212]

 

Total Shareholders' Equity

 

[49,881,132]

 

[166,228,212]

 

Total Liabilities  &  Shareholders'  Equity

 

663,500,636

 

638,723,409


                                                  

PROFIT  &  LOSS  ACCOUNT

 

 

Revenue

2006

2005

 

 

 

Sales                                         

515,539,182

499,121,113

Other  Income                 

1,391,035

1,054,641

Gain  on  Exchange  Rate

61,731,903

-

 

Total  Revenues           

 

578,662,120

 

500,175,754

 

Expenses

 

 

 

 

 

Cost   of   Goods   Sold                           

351,890,407

344,986,089

Selling  &  Administrative  Expenses

100,858,526

82,426,874

Loss  on  Exchange  Rate

-

25,155,279

 

Total Expenses             

 

452,748,933

 

452,568,242

 

 

 

Profit / [Loss]  before  Interest  Expenses

125,913,187

47,607,512

Interest  Expenses

[9,566,107]

[7,644,860]

 

 

 

Net  Profit / [Loss]

116,347,080

39,962,652

 


 

FINANCIAL  ANALYSIS

 

Annual  Growth  &  Profitability

 

 

Annual  Growth

 

2006

 

2005

 

Net  Sales

 

3.29

 

 

 

Operating  Profit

 

67.54

 

 

 

Net  Profit

 

191.14

 

 

 

Fixed  Assets

 

[3.82]

 

 

 

Total  Assets

 

3.88

 

 

 

Profitability

 

 

 

 

 

Cost  of  Good  Sold

 

68.26

 

69.12

 

Operating  Profit  Margin

 

24.42

 

14.58

 

S  &  A  Expenses

 

19.56

 

16.51

 

Interest Paid

 

1.86

 

1.53

 

Other  Revenues

 

12.24

 

0.21

 

Net  Profit  Margin

 

22.57

 

8.01

 

Earning  Per  Shares

 

19.39

 

6.66

 

No. of  Shares

 

6,000,000

 

6,000,000

 

Net  Sales  was  increased  by  3.29%,  Operating  Profit  was  increased  by  67.54%,  Net  Profit  was  increased  by  191.14%,  Fixed  Assets  was  decreased  by  3.82%,  Total  Assets  was  increased  by  3.88%.


 

 

 

Compare  each  cost  with  sales, Cost  of  Good  Sold  was  decreased  from  69.12%  to  68.26%,  Operating  Profit  Margin  was  increased  from  14.58%  to  24.42%,  S  &  A  Expenses  was  increased  from  16.51%  to  19.56%,  Interest Paid  was  increased  from  1.53%  to  1.86%,  Other  Revenues  was  increased  from  0.21%  to  12.24%,  Net  Profit  Margin  was  increased  from  8.01%  to  22.57%. 

 

Earning  Per  Shares  was  increased  from  6.66  baht  per  share  to  19.39  baht  per  share.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

Liquidity

 

 

Liquidity

 

2006

 

2005

 

Current  Ratio

 

1.22

 

0.95

 

Quick-Assets  Ratio

 

1.13

 

0.85

 

Current  Ratio  was  increased  from  0.95  to  1.22,  show  Current  Assets  can  cover  Current  Liabilities,  Liquidity  Ratio  of  the  company  was    good,  Quick-Assets  Ratio  was  increased  from  0.85  to  1.13,  capacity  to  pay  Short  Term  Loan  was    good  too,  because  Current  Assets  without  Inventory  can  cover  Current  Liabilities.

 

 

 

 

 

 

 

 

 

 

 


 

Leverage

 

 

Leverage

 

2006

 

2005

 

D/E  Ratio

 

[14.30]

 

[4.84]

 

Times  Interest  Earned

 

13.16

 

9.52

 

D/E  Ratio  was  decreased  from  -4.84  to  -14.30,  show  the  company  had  fund  from  Loan  more  than  fund  from  Equity,  investment  risked  of  the  company  is  high,  Times  Interest  Earned  was  increased  from  9.52  to  13.16,  capacity  to  pay  interest  paid  was  good.

 

 

 

 

 

 

 

 

 

 

 

 

 


Efficiency

 

 

Efficiency

 

2006

 

2005

 

Fixed  Assets  Turnover

 

1.43

 

1.33

 

Total  Assets  Turnover

 

0.78

 

0.78

 

Return  on  Assets

 

17.54

 

6.26

 

Return  on  Equity

 

233.25

 

24.04

 

Day's  Payable

 

13.50

 

12.66

 

Day’s  Inventories

 

14.40

 

17.35

 

Day’s  Receivables

 

7.03

 

4.59

 

Fixed  Assets  Turnover  was  increased  from  1.33  times  to  1.43  times,  Total  Assets  Turnover  was  decreased  from  0.78  times  to  0.78  times,  show  the  company  could  use  Fixed  Assets  so  efficiently,  Return  on  Assets  was  increased  from  6.26  to  17.54,  Return  on  Equity  was  increased  from  24.04  to  233.25,  capacity  to  use  Assets  to  make  profit  was   good. 

 

            Day's  Payable  was  increased  from  13  days  to  14  days,  while  Day’s  Inventories  was  decreased  from  18  days  to  15  days,  but  Day’s  Receivables  was  increased  from  5  days  to  8  days.

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions