MIRA
INFORM REPORT
|
Report Date : |
23.05.2008 |
IDENTIFICATION
DETAILS
|
Name : |
RE-ACTION SALES AND MARKETING LIMITED |
|
|
|
|
Registered Office : |
Jubilee Hse 19-21 High, St Whitton, Twickenham, Middx TW2
7LB |
|
|
|
|
Country : |
United Kingdom |
|
|
|
|
Financials (as on) : |
31.03.2007 |
|
|
|
|
Date of Incorporation : |
19.12.1994 |
|
|
|
|
Com. Reg. No.: |
03002990 |
|
|
|
|
Legal Form : |
Private Limited Liability Company (GB) |
|
|
|
|
Line of Business : |
Distributor of Health Food products exclusively Imported from the USA |
RATING &
COMMENTS
|
MIRA’s Rating : |
B |
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
26-40 |
B |
Unfavourable & favourable factors carry similar weight in credit consideration.
Capability to overcome financial difficulties seems comparatively below
average. |
Small |
|
Status : |
Moderate |
|
|
|
|
Payment Behaviour : |
No Complaints |
|
|
|
|
Litigation : |
Clear |
Company Identification Details
|
|
|
|
Subject Reported on |
RE-ACTION SALES AND MARKETING LIMITED |
|
Telephone |
020-8744-8050 |
|
Registered Office |
Jubilee Hse 19-21 High, St Whitton, Twickenham, Middx TW2
7LB |
|
|
|
|
|
|
This company has an average risk status and should be treated
with a degree of caution |
|
Official Company Data
|
|
|
|
Legal Form |
Private Limited Liability Company (GB) |
|
Registration Number |
03002990 |
|
Date of Incorporation |
19/12/1994 |
|
Registered Office |
Jubilee Hse 19-21 High, St Whitton, Twickenham, Middx TW2
7LB |
|
Date of Last Annual Return to
Registry |
19/12/2007 |
|
Activities |
UNASCERTAINED |
|
Accounts |
The last filed accounts cover the period to 31/03/2007 |
Recently Filed Documents
Details
of the most recent documents
|
Date
Received |
Description |
|
19/12/2007 |
Annual Return |
|
31/03/2007 |
Financial Statement / Set of Accounts |
|
It should be noted that there is no legal requirement to file
satisfaction details of mortgages/charges at Companies House. |
Known Directors
|
|
|
|
|
DIRECTOR |
|
|
|
Occupation |
|
|
|
Address |
17, PROSPECT CRESCENT WHITTON , TWICKENHAM
, MIDDX , TW2 7EB |
|
|
Date of Birth |
26/08/1951 |
|
|
Appointment Date |
19/12/1994 |
|
|
Other Appointments |
HEALTH FOOD INSTITUTE LIMITED, RE-ACTION SALES AND
MARKETING LIMITED |
|
|
DIRECTOR |
|
|
|
Occupation |
SALES DIRECTOR |
|
|
Address |
2, SUMMERDYNE THE BLEAK ANTHONYS , WOKING
, SURREY , GU21 4YL |
|
|
Country of Origin |
BRITISH |
|
|
Date of Birth |
13/11/1958 |
|
|
Appointment Date |
31/05/2006 |
|
|
Other Appointments |
RE-ACTION SALES AND MARKETING LIMITED |
|
|
SECRETARY |
MS SANDRA MOSES |
|
|
Address |
17 PROSPECT CRESCENT, WHITTON , TWICKENHAM
, MIDDLESEX , TW2 7EB |
|
|
Country of Origin |
BRITISH |
|
|
Date of Birth |
23/07/1954 |
|
|
Appointment Date |
19/12/1994 |
Recently Resigned Directors (last
3)
|
|
|
|
DIRECTOR |
MARK BYRON BLACKWELL |
|
Occupation |
CONSULTANT |
|
Address |
9 , JUBILEE AVENUE , TWICKENHAM , - - |
|
Country of Origin |
BRITISH |
|
Date of Birth |
04/06/1962 |
|
Resignation Date |
17/08/2007 |
Share Summary
|
Share Currency: |
GBP |
||||||||
|
|
|||||||||
|
Priniciple Shareholders: |
Type Of Share |
No. of Shares |
Value |
Voting %age |
|
|
|
|
|
|
Mr Thomas Andrew Moses |
ORD |
60,000 |
60,000.00 |
100.00 |
|
|
|
|
|
Mortgages and Charges
|
|
|
|
Total Registered |
5 |
|
Total Outstanding |
5 |
|
Total Satisfied |
0 |
|
Most Recent Mortgage |
12/12/2006 |
|
|
|
|
|
|
|
Date Registered |
16/12/2006 |
|
Type |
395 |
|
Date Created |
12/12/2006 |
|
Lender |
RBS IF LIMITED |
|
Secured On |
ALL MONIES DUE OR TO BECOME DUE FROM THE COMPANY TO THE
CHARGEE ON ANY ACCOUNT WHATSOEVER UNDER THE TERMS OF THE AFOREMENTIONED
INSTRUMENT CREATING OR EVIDENCING THE CHARGE |
|
Details |
FIXED AND FLOATING CHARGES OVER THE UNDERTAKING AND ALL
PROPERTY AND ASSETS PRESENT AND FUTURE INCLUDING GOODWILL BOOKDEBTS UNCALLED
CAPITAL BUILDINGS FIXTURES FIXED PLANT AND MACHINERY SEE THE MORTGAGE CHARGE
DOCUMENT FOR FULL DETAILS |
|
Satisfied? |
No |
|
|
|
|
Date Registered |
18/10/2006 |
|
Type |
395 |
|
Date Created |
16/10/2006 |
|
Lender |
HSBC BANK PLC |
|
Secured On |
ALL MONIES DUE OR TO BECOME DUE FROM THE COMPANY TO THE
CHARGEE ON ANY ACCOUNT WHATSOEVER |
|
Details |
ANY CREDIT BALANCE DUE TO THE COMPANY UNDER CONDITION 13 OF
THE AGREEMENT FOR THE PURCHASE OF DEBTS AND INCLUDES ANY DISCOUNTING
ALLOWANCE SEE THE MORTGAGE CHARGE DOCUMENT FOR FULL DETAILS |
|
Satisfied? |
No |
|
|
|
|
Date Registered |
17/10/2006 |
|
Type |
395 |
|
Date Created |
16/10/2006 |
|
Lender |
HSBC BANK PLC |
|
Secured On |
ALL MONIES DUE OR TO BECOME DUE FROM THE COMPANY TO THE
CHARGEE ON ANY ACCOUNT WHATSOEVER |
|
Details |
FIXED AND FLOATING CHARGES OVER THE UNDERTAKING AND ALL
PROPERTY AND ASSETS PRESENT AND FUTURE INCLUDING GOODWILL BOOKDEBTS UNCALLED
CAPITAL BUILDINGS FIXTURES FIXED PLANT AND MACHINERY |
|
Satisfied? |
No |
|
|
|
|
Date Registered |
06/03/2003 |
|
Type |
395 |
|
Date Created |
04/03/2003 |
|
Lender |
ELLIS OF RICHMOND LIMITED |
|
Secured On |
9,687.50 DUE OR TO BECOME DUE FROM THE COMPANY TO THE
CHARGEE |
|
Details |
A DEPOSIT ACCOUNT HELD IN THE NAME OF ELLIS OF RICHMOND
LIMITED |
|
Satisfied? |
No |
|
|
|
|
Date Registered |
31/12/2002 |
|
Type |
395 |
|
Date Created |
15/12/2002 |
|
Lender |
BARCLAYS BANK PLC |
|
Secured On |
ALL MONIES DUE OR TO BECOME DUE FROM THE COMPANY TO THE
CHARGEE ON ANY ACCOUNT WHATSOEVER |
|
Details |
FIXED AND FLOATING CHARGES OVER THE UNDERTAKING AND ALL PROPERTY
AND ASSETS PRESENT AND FUTURE INCLUDING GOODWILL BOOKDEBTS UNCALLED CAPITAL
BUILDINGS FIXTURES FIXED PLANT AND MACHINERY |
|
Satisfied? |
No |
Public Record Information
Summary
of CCJ's/Scottish Decrees
There are no unsatisfied CCJs against the company.
Operations
|
|
|
|
Activities |
UNASCERTAINED |
|
Sic Code |
Description |
|
7440 |
Advertising |
|
Staff Employed |
|
|
Auditors |
Angland Conway & Co |
|
Auditors Notes |
No Qualification. The Auditors have expressed a clean
opinion (i.e. unqualified with no referrals) on the latest accounts. |
Financial Data
Profit and Loss
|
Number of Weeks |
52 |
52 |
52 |
52 |
|
Accounts Date |
31/03/2007 |
31/03/2006 |
31/03/2005 |
31/03/2004 |
|
Currency |
GBP |
GBP |
GBP |
GBP |
|
Units |
units |
units |
units |
units |
|
Consolidated? |
No |
No |
No |
No |
|
RETAINED PROFITS |
- |
- |
- |
- |
Balance Sheet
|
Number of Weeks |
52 |
52 |
52 |
52 |
|
Accounts Date |
31/03/2007 |
31/03/2006 |
31/03/2005 |
31/03/2004 |
|
Currency |
GBP |
GBP |
GBP |
GBP |
|
Units |
units |
units |
units |
units |
|
Consolidated? |
No |
No |
No |
No |
|
TOTAL FIXED ASSETS |
43,434 |
9,256 |
7,636 |
10,759 |
|
Total Fixed Assets |
43,434 |
9,256 |
7,636 |
- |
|
TOTAL CURRENT ASSETS |
713,732 |
511,460 |
460,050 |
417,215 |
|
Stocks |
219,687 |
139,050 |
119,796 |
82,404 |
|
Trade Debtors |
494,045 |
371,759 |
337,388 |
292,202 |
|
TOTAL ASSETS |
757,166 |
520,716 |
467,686 |
427,974 |
|
TOTAL CURRENT LIABILITIES |
790,196 |
523,694 |
539,454 |
403,779 |
|
Bank Overdraft |
8,303 |
- |
- |
64,621 |
|
Other Current Liabilities |
781,893 |
523,694 |
539,454 |
153,775 |
|
WORKING CAPITAL |
-76,464 |
-12,234 |
-79,404 |
13,436 |
|
TOTAL LONG TERM LIABS |
109,315 |
136,780 |
25,439 |
32,371 |
|
Other Long Term Liabilities |
109,315 |
136,780 |
25,439 |
- |
|
NET ASSETS/(LIABILITIES) |
-33,030 |
-2,978 |
-71,768 |
24,195 |
|
SHARE CAPITAL + RESERVES |
-142,345 |
-139,758 |
-97,207 |
-8,176 |
|
Issued Share Capital |
75,000 |
70,000 |
1,000 |
1,000 |
|
Profit and Loss account |
-217,345 |
-209,758 |
-98,207 |
-9,176 |
|
SHAREHOLDERS FUNDS |
-142,345 |
-139,758 |
-97,207 |
-8,176 |
|
CAPITAL EMPLOYED |
-33,030 |
-2,978 |
-71,768 |
24,195 |
|
TANGIBLE NET WORTH |
-142,345 |
-139,758 |
-97,207 |
-8,176 |
Key Credit Ratios
|
Accounts Date |
31/03/2007 |
31/03/2006 |
31/03/2005 |
31/03/2004 |
|
Current Ratio |
0.90 |
0.98 |
0.85 |
1.03 |
|
Profit Before Tax |
- |
- |
- |
-0.04 |
|
Creditors Days (D.P.O) |
- |
- |
- |
64.62 |
|
Quick Ratio |
0.63 |
0.71 |
0.63 |
0.83 |
|
Return on Assets |
- |
- |
- |
-12.21 |
|
T.N.W/Total Assets |
-0.19 |
-0.27 |
-0.21 |
-0.02 |
|
Return on Capital |
- |
- |
- |
-216.05 |
|
Working Capital/Sales |
- |
- |
- |
0.00 |
|
Equity Gearing |
-0.01 |
-0.01 |
-0.04 |
- |
|
Stock Turnover |
- |
- |
- |
0.00 |
|
Solvency (%) |
-631.92 |
-472.58 |
-581.12 |
-5334.52 |
Financial Summary
|
Working Capital |
The company's working capital deficiency increased in the
period and now stands at GBP 76,464,units |
|
Tangible
Net Worth |
Net worth reduced by 2,587 during the period and now
stands at GBP -142,345,units |
|
Fixed
Assets |
The subjects fixed assets increased during the period by
GBP 34,178 to GBP 43,434,units and are now 6% of total assets
compared with 2% in the previous period |
|
Long
Term Liabilities |
The company's long term liabilities reduced during the
period by 20% and are now -77% of net worth compared with -98% in the
previous period |
|
Long
Term Liabilities |
Long term liabilities are now 14% of total assets compared
with 26% in the previous period |
RATING
EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit transaction.
It has above average (strong) capability for payment of interest and
principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General unfavourable
factors will not cause fatal effect. Satisfactory capability for payment of
interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Unfavourable & favourable factors carry similar weight in credit
consideration. Capability to overcome financial difficulties seems
comparatively below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
NR |
In view of the lack of information, we have no basis upon which to
recommend credit dealings |
No Rating |
|
This score serves as a reference to assess SC’s credit risk
and to set the amount of credit to be extended. It is calculated from a composite
of weighted scores obtained from each of the major sections of this report. The
assessed factors and their relative weights (as indicated through %) are as
follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)