MIRA INFORM REPORT

 

 

 

Report Date :

06.10.2008

 

IDENTIFICATION DETAILS

 

Name :

MIZRACH SHEMESH IMPORT AND MARKETING LTD.

 

 

Registered Office :

22 Merhavia Street TEL AVIV 42905       

 

 

Country :

Israel

 

 

Date of Incorporation :

16.12.2004.

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Importers and Marketers of Giftware (including gifts for men, for the household, fabrics, vases, etc.).

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average.

Small

 

Maximum Credit Limit :

US$ 5,000.

 

 

Status :

Small company

 

 

Payment Behaviour :

No Complaints

 

 

Litigation :

Clear

 


 

Correct name & address

 

MIZRACH SHEMESH IMPORT AND MARKETING LTD.

Telephone                  972 3 682 42 31

 Fax                          972 3 682 42 63

22 Merhavia Street

TEL AVIV 42905         ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

A private limited company, incorporated as per file No. 51-361914-8 on the 16.12.2004.

 

(“mizrach” and “shemesh”, mean “east” and “sun” in English, respectively).

 

 

SHARE CAPITAL

 

Authorized share capital NIS 39,000.00, divided into -

39,000 ordinary shares of NIS 1.00 each, of which shares amounting to NIS 100.00 were issued.

 

 

SHAREHOLDERS

 

Subject is fully owned by Pinchas Dvir.

 

 

SOLE DIRECTOR & GENERAL MANAGER

 

Pinchas Dvir.

 

BUSINESS

 

Importers and marketers of giftware (including gifts for men, for the household, fabrics, vases, etc.).

 

Offering some 500 items.

Subject’s clientele include over 300 shops.

 

Imports are from China and Thailand. Currently begin imports from India as well.

 

Operating from rented premises (offices), in 22 Merhavia Street (corner of Matalon Street), Tel Aviv and from storage facilities, on an area of 250 sq. meters, in Moshav Hemed (a village near the Ben Gurion Intl. Airport).

Note: We are informed that subject is soon to close down its Tel Aviv office and move all activities to Moshav Hemed.

 

Having 6 employees.

 

MEANS

 

Financial data not forthcoming.

 

There are 4 charges for unlimited amounts, as well as a further charge amounting to NIS 29,000.00 registered on the company's assets (financial and fixed assets), in favor of Mizrahi Tefahot Bank Ltd., Israel Discount Bank Ltd. and leasing companies.

 

 

ANNUAL SALES

 

Sales figures not forthcoming.

 

 

BANKERS

 

Mizrahi Tefahot Bank Ltd., Ramat Poleg Branch (No. 413), Ramat Gan,
account No. 143107.

 

A check with the Central Banks’ database did not reveal any negative information regarding subject’s a/m account.

 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learned.

 

Subject’s officials refused to disclose financial details.

 

The total giftware market in Israel is estimated at NIS 4.83 million (not including holidays presents) according to a report from September 2006. The market is divided into perfumes (31%), flowers and flowerpots (19%), books (17%), household goods (17%), pleasure gifts (8%), wine (6%) and others.

 

 

SUMMARY

 

Notwithstanding the refusal to disclose financial details, considered good for trade engagements.

Maximum unsecured credit recommended US$ 5,000.

 

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.46.88

UK Pound

1

Rs.82.97

Euro

1

Rs.64.99

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions