MIRA INFORM REPORT

 

 

 

Report Date :

25.09.2008

 

IDENTIFICATION DETAILS

 

Name :

H & O FASHION LTD.

 

 

Registered Office :

Hutzot Shefayim Shefayim 60990

 

 

Country :

Israel

 

 

Financials (as on) :

30.06.2008

 

 

Date of Incorporation :

4.10.1992

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Importers, Designers, Marketers and Retailers of Apparel and Fashion Products, including Handbags, Jewelry, Watches and Other Fashion Accessories, as well as Footwear, Toiletries and Cosmetics, and Home Textile.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Maximum Credit Limit :

US$ 2,500,000.

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 


name & address

 

H & O FASHION LTD.

Telephone         972 9 971 30 03; 971 30 33

Fax                  972 9 971 30 06; 971 30 36

Hutzot Shefayim

SHEFAYIM 60990 ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

Originally established as a private limited company, incorporated as per file
No. 51-172534-3 on 4.10.1992 as a split off from HAMASHBIR Group.

 

Originally incorporated under the name HAMASHBIR SALES WAREHOUSES LTD., which changed to HAMASHBIR FASHION WAREHOUSES LTD. on the 1.5.1994, which changed to H & O HAMASHBIR FASHION LTD. on the 6.11.2002, which changed to the present name on 29.3.2005.

 

Converted into a public limited liability company, registered as per file
No. 52-004238-3 on 31.8.1995.

In August 1997 published a prospectus offering shares to the public on the Tel Aviv Stock Exchange.

 

In September 2008, subject announced that a merger transaction which in its framework parent company HAMASHBIR HOLDINGS (1999) LTD. is going to publish a tender offer for the shares held by the public. Consequently, subject’s shares will be de-listed from trade and subject will convert into a private limited company.

Also in the framework of the move the operations of subject and subsidiary TAG WOMAN will be unified into TAG WOMAN and subject will become a holding company.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 50,000,000.00 divided into -

15,000,000 ordinary shares of NIS 1.00 each,  of which shares amounting to NIS 14,978,926.00 were issued.

 

 

SHAREHOLDERS

 

1.    HAMASHBIR HOLDINGS (1999) LTD., 82.8%, owned (via OR ASAF INVESTMENTS LTD.) by Avraham (Bondi) Livnat (50%) and B. GAON RETAIL & TRADING LTD. (50%),

2.    MENORAH INSURANCE CO. LTD., 6%, institutional investor,

3.    Dr. Israel Peleg, 1.2%,

4.    Shares are also traded on the Tel Aviv Stock Exchange.

 

 


DIRECTORS

 

1.    Dr. Israel Peleg, Chairman,

2.    Moshe Gaon,

3.    Alex Alon,

4.    Ami Sagis,

5.    Shaul Ben Zeev,

6.    David Shazar,

7.    Ms. Michal Avihay,

8.    Yecheskel Dovrat,

9.    Dr. Shlomo Segev,

10.   Ms. Nira Dror.

 

 

GENERAL MANAGER

 

Nitzan Hadas

 

 

BUSINESS

 

Importers, designers, marketers and retailers of apparel and fashion products, including handbags, jewelry, watches and other fashion accessories, as well as footwear, toiletries and cosmetics, and home textile.

Subject operates 2 retail chain stores: of 30 branches countrywide, under the “H&O” name, as well as (via subsidiary) the “TAGWOMAN” chain of 32 branches, targeted at young women audience.

Subject provides uniforms to the Israeli Police and other Armed Forces.

 

Among local suppliers: AL SRAD, ZIP FASHION MARKETING, ADA LISS GROUP, TALDOR MANAGED SERVICES, etc.

Advertising agency: BAUMAN - BAR-RIVNAY.

 

Operating from rented offices, on an area of 800 sq. meters, in Hutzot Shefayim, Kibbutz Shefayim, and from 30 branches nationwide.

 

Having 1,213 employees serving the H & O Group.

 

 

MEANS

 

Current market value US$ 8.8 million.

 

There are 7 charges for unlimited amounts registered on the company's assets, in favor of local banks.

 


                                                     

Consolidated B/S shows:

                                                                                          NIS (thousands)

                                                                             31.12.2007               30.06.2008

ASSETS

Current assets:

     Cash and cash equivalents                                         10,844                      3,585

     Customers                                                                54,716                    54,471

     Other debtors                                                              1,181                      5,195

     Stock                                                                      107,401                   108,665

                                                                                   174,142                   171,916

Non-current assets:

     Fixed Assets (net)                                                     35,975                    38,352

     Goodwill                                                                    17,479                    15,930

     Other intangible assets (net)                                         5,937                      5,591

     Other non-current assets                                          __4,578                   __4,956

                                                                                   _63,969                   _64,829

                                                                                   238,111                   236,745

                                                                                 =======                =======

 

LIABILITIES

Current liabilities                                                           163,526                   172,775

Long-term liabilities                                                         27,431                    17,553

Equity                                                                          _47,154                   _46,417

                                                                                   238,111                   236,745

                                                                                 =======                =======

 

 

ANNUAL SALES

 

2006 sales were NIS 411,779,000, making a gross profit of NIS 168,653,000, an operating income of NIS 16,374,000 and a net income of NIS 10,047,000.

 

These results were prior to the amalgamation of subsidiary TAG WOMAN results, which are amalgamated since the 2007 financial statements.

 

Consolidated 2007 sales were NIS 457,380,000, making a gross profit of
NIS 199,559,000, an operating income of NIS 13,527,000 and a net income of
NIS 5,610,000.

Consolidated first half of 2008 sales were NIS 236,249,000 (4.4% increase compared to the parallel period in 2007), making a gross profit of
NIS 102,882,000, an operating income of NIS 1,070,000, ending with net loss of NIS 3,482,000 (comparing to a net income of NIS 3,543,000 in parallel period in 2007). Subsidiary TAG WOMAN is responsible to 90% of subject’s loss for the period.

                             


 

OTHER COMPANIES

 

TAG WOMAN LTD., 100%, manufacturers and marketers of women fashion and accessories, operating retail chain stores under the brand "Tag Woman" countrywide.

B. GAON RETAIL & TRADING LTD. is owned as follows:

1.  B. GAON HOLDINGS LTD., 85%, a public limited liabilities company, whose shares are traded on the Tel Aviv Stock Exchange, controlled by Sami Shamoon (25%), the Gaon family (20%), Uri David (13.5%), Ms. Lea Pinson (9%) and others.

2.  B. GAON INVESTMENTS (1998) LTD., 10%, equally owned by brothers Moshe Gaon, Boaz Gaon, Yoav Gaon and sister Michal Avihai (heirs of Late Benny Gaon).

2.  Moshe Gaon, 5%.

 

B. GAON HOLDINGS LTD., current market value US$ 48.6 million, a holding company involved in 4 lines of activities:

Retail and Trading, in which subject is included, headed by B. GAON RETAIL & TRADING LTD. and also includes (main holdings):

HAMASHBIR FOR AGRICULTURAL LTD., marketers and suppliers of agriculture materials and inputs,

ACE AUTO DEPOT LTD., 41.77%, a public limited company, whose shares are traded on the Tel Aviv Stock Exchange, current market value US$ 48.4 million, own 100% of ACE MARKETING CHAINS - CONSUMER PRODUCTS LTD., retail chain, importers, marketers and retailers of do-it-yourself products known as "ACE".

Other 3 lines are Financial services (GAON CAPITAL MARKETS LTD., 100%, holding several companies (headed by GAON INVESTMENT HOUSE LTD.), Real estate (B. GAON REAL ESTATE LTD., 58%, public company) and Agro-industries (headed by GAON-AGRO INDUSTRIES LTD., 50%, public limited company, current market value US$ 36.6 million).

 

The Livne Family also controls, among many others:

TASHTIT CONSTRUCTION MACHINERY LTD., mining machinery, cranes, trucks, buses. Also earthmoving contractors.

UNIVERSAL TRACKS ISRAEL LTD. (U.T.I.), importers and marketers of ISUZU trucks in Israel, 50%.

TAAVURA CEMENT CONTAINERS LTD., 50%, established in 1960, transporters, including transports of ready mixed concrete, also carrying out heavy road haulage and earthmoving works.

 

 

BANKERS

 

Mizrahi Tefahot Bank Ltd., Carlibach Branch (No. 494), Tel Aviv
account No. 470030.

Israel Discount Bank Ltd., Hamasger Branch (No. 088), Tel Aviv
account No. 787.

 

A check with the Central Banks' database did not reveal anything detrimental on subject’s a/m accounts.


 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learnt.

 

Subject is one of the leading local fashion retail chains.

Its main shareholders, the Gaon family and the Livnat family are well-known businessmen, are each heading leading local business groups.

The Late Benjamin (Benny) Gaon, who founded subject (based on earlier activities) was one of Israel’s leading businessmen. He passed away in May 2008, inheriting his will among his 4 children (equally), though his son Moshe Gaon was nominated as the manager in practice of all the estate.

 

In May 2004, it was reported that subject will start marketing the LIZ CLAIBORNE fashion brand.

 

In July 2005, subject won a NIS 70 million tender of the Ministry of Defense.

In September 2005, subject won a NIS 42 million tender to provide clothes to the Israeli Police.

 

In January 2006, it was reported that subject will start marketing the MAVI brand in Israel and in December that year, reported that subject will sell “Abercrombie & Fitch” fashion in Israel.

 

On 20.11.2006 H & O FASHION signed an agreement to acquire 63.25% of subject, in consideration of NIS 14.5 million in cash. The sum was be divided into NIS 8 million into TAGWOMAN and NIS 6.5 million to TAGWOMAN 's founding 4 shareholders. On 27.11.2006 the Commissioner for Trade Restrictions approved the merger. The transaction was finalized on 15.1.2007.

The TAGWOMAN chain was comprized of TAG WOMAN LTD. and TAG WOMAN FASHION (2005) LTD.

Subject’s chairman, Mr. Peleg, said that they intends to keep the positioning of H&O as a fashion chain to all the family, while TAGWOMAN keep in its line.

 

In addition, subject was granted an option to purchase the rest of their stakes for further sum of NIS 8.31 million - which was exercised in June 2008 (earlier than initially determined on).

Apparently, TAGWOMAN has been in carries hefty financial troubles, which shows up in subject’s financial statements. Subject excersized a streamlining process in TAGWOMAN and recovery plan.

 

In April 2008, it was reported that subject is launching new concept shops under the name “H&O Look”, with investment of NIS 4 million. The first store will be opened in Kiryat Ono and further 6 stores are planned.

Subject’s Chairan said they will invest NIS 3 million in promotion acmpaign, in the framework of the launching of a new line "H&O Trend" for ladies.

 

In August 2008, subject’s board decided on a move to unify subject’s and subsidiary TAG WOMAN operations, according to which all of subject’s business activities will be transferred into TAG WOMAN, thus subject will become a holding company (as part of a wider move described above).

 

The local textile and fashion market is valued at NIS 7.5 billion per annum, NIS 6 billion of which is attributed to the fashion branch.

According to the Central Bureau of Statistics, the current spending for private consumption in 2007 for clothing, footwear and personal items rose by 11.3% comparing to 2006 (10% increase in 2006 from 2005), as part of the general trend in 2007 of higher current expenses for private consumption per capita (7% increase).

 

According to surveys, around 50% and more is women's fashion. Moreover, 40% of fashion stores in Israel belong to fashion chains, the rest being private shops.

In 2006, sales to the local market rose 13% from 2005 to NIS 5.18 billion.

Imported apparel summed up in 2006 to US$ 990 million (4% increase from 2005), of which US$ 606 million were from China.

 

 

SUMMARY

 

Good for trade engagements.

Maximum unsecured credit recommended US$ 2,500,000.

 

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.46.25

UK Pound

1

Rs.85.92

Euro

1

Rs.68.11

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Unfavourable & favourable factors carry similar weight in credit consideration. Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NR

In view of the lack of information, we have no basis upon which to recommend credit dealings

No Rating

 

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions