MIRA
INFORM REPORT
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Report Date : |
26.09.2008 |
IDENTIFICATION
DETAILS
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Name : |
MOMS OUTDOOR MEDIA SOLUTIONS PRIVATE LIMITED |
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Registered Office : |
Koch House, Ground Floor, Jerbai Wadia Road, Sewri (West), Mumbai –
400 015, Maharashtra |
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Country : |
India |
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Financials (as on) : |
31.03.2007 |
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Date of Incorporation : |
13.09.2005 |
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Com. Reg. No.: |
11-156161 |
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CIN No.: [Company
Identification No.] |
U74300MH2005PTC156161 |
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TAN No.: [Tax
Deduction & Collection Account No.] |
MUMM28150D |
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Legal Form : |
Private Limited Liability Company |
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Line of Business : |
Provider of Communication Services |
RATING &
COMMENTS
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MIRA’s Rating : |
A |
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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56-70 |
A |
Financial & operational base are regarded healthy. General unfavourable
factors will not cause fatal effect. Satisfactory capability for payment of
interest and principal sums |
Fairly Large |
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Maximum Credit Limit : |
USD 170000 |
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Status : |
Good |
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Payment Behaviour : |
Regular |
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Litigation : |
Clear |
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Comments : |
Management of the company denied to part any business details during
our few approaches. Subject is a well – established and reputed company having fine track.
Financial position is good. Trade relations are fair. Payments are usually correct and as per
commitments. The company can be considered good for any normal business dealings.
It can be regarded as a promising business partner in a medium to long run. |
LOCATIONS
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Registered Office : |
Koch House, Ground Floor, Jerbai Wadia Road, Sewri (West), Mumbai –
400 015, Maharashtra, India |
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E-Mail : |
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Website : |
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Head Office : |
349, Business Point, Western Express Highway, Andheri East, Mumbai - 400 069 , Maharashtra, India |
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Tel. No.: |
91-22-66401500 |
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Fax No.: |
91-22-66750414 |
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E-Mail : |
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Branches : |
Mc2,
Mumbai Tel: 91- 22 – 24154467/68/69/70 Mc2,
Delhi Tel: 91-11- 41002563/40551500 Mc2,
Kolkata Tel: 91- 033 - 22883064/5/6 |
DIRECTORS
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Name : |
Mr. Sam Baman Balsara |
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Designation : |
Chairman and Managing Director, Madison World |
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Address : |
47, Malcolm Baug, S V Road, Jogeshwari (West), Mumbai – 400 102,
Maharashtra, India |
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Date of Birth/Age : |
12.01.1951 |
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Date of Appointment : |
19.09.2005 |
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Date of Appointment : |
29.09.2007 (As on Non Executive Director) |
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E-Mail : |
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Tel No.: |
91 - 22 - 66750420 |
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Fax No.: |
91 - 22 – 66750414 |
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Name : |
Mr. Lara Sam Balsara |
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Designation : |
Director and Business Development and Diversification Manager, Madison
World |
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Address : |
47, Malcolm Baug, S V Road, Jogeshwari (West), Mumbai – 400 102,
Maharashtra, India |
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Date of Birth/Age : |
11.02.1981 |
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Date of Appointment : |
24.02.2007 |
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E-Mail : |
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Tel No.: |
91-22-66401500 |
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Fax No.: |
91-22-66750414 |
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Name : |
Mr. Anup P Jalan |
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Designation : |
Director |
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Address : |
B -201/202, Vastu Park, Evershine Nagar, Malad (West), Mumbai – 400
064, Maharashtra, India |
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Date of Appointment : |
13.09.2005 |
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Management Team |
Mr. Prabha
Prabhu Partner and Executive Director,
mc2 Tel
: 91- 22 – 24168960 Fax : 91- 22 – 24168964 Mrs. Punitha Arumugam Madison Media - Group CEO Tel : 91- 22 - 66750419 Fax : 91- 22 – 66750415 Mrs. Veena Gidwani Chief Executive Officer, Madison
Public Relations Tel : 91 - 22 - 66548345 Fax : 91 - 22 - 66548340 Mr.
R.V.Rajan Tel : 91 - 44 - 2498 5751 /
5752 / 4930 Fax : 91 - 44 - 2498 4931 anugrahmadison@madisonindia.com
Mrs. Darshana
Bhalla CEO, MATES Tel : 91
- 22 - 55028490 Fax :
91 - 22 - 55028488 Mrs. Arminio Ribeiro Chief Executive Officer, Platinum Outdoor Tel : 91 - 22 – 67255440 Fax : 91 - 22 – 67255441 arminio.ribeiro@platinumindia.in |
SHAREHOLDING
PATTERN
Equity Share Breakup (Percentage of Total Equity):-
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Category (As on 31.03.2007) |
Percentage |
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Directors or relative of directors |
100.00 |
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Total |
100.00 |
BUSINESS DETAILS
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Line of Business : |
Provider of Communication Services |
GENERAL
INFORMATION
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Customers : |
·
Airtel ·
Asian Paint ·
Blue Star ·
Britannia ·
Cadbury ·
Café Coffee Day ·
Coca Cola ·
Essel Group (Zee, Playwin) ·
General Motors ·
Kinetic ·
Marico ·
McDonald’s ·
Mother Dairy ·
Oberoi Construction ·
Procter and Gamble ·
Tata Tea ·
TATA AIG ·
The Godrej Group ·
TVS |
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No. of Employees : |
Around 300 |
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Bankers : |
Not Available |
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Banking
Relations : |
----- |
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Auditors : |
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Name : |
Damle and Godbole Associates Chartered Accountants |
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Address : |
E-2/205, Kalpita Enclave, Sahar Road, Andheri (East), Mumbai – 400
069, Maharashtra, India |
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Associates/Subsidiaries : |
Nil |
CAPITAL STRUCTURE
(As on
31.03.2007):-
Authorised Capital :
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No. of Shares |
Type |
Value |
Amount |
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500000 |
Equity Shares |
Rs. 10/-
each |
Rs.5.000
millions |
Issued, Subscribed & Paid-up Capital :
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No. of Shares |
Type |
Value |
Amount |
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50000 |
Equity Shares |
Rs. 10/-
each |
Rs.0.500
million |
FINANCIAL DATA
[all figures are in Rupees Millions]
ABRIDGED BALANCE
SHEET
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SOURCES OF FUNDS |
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31.03.2007 |
31.03.2006 |
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SHAREHOLDERS FUNDS |
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1] Share Capital |
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0.500 |
0.500 |
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2] Share Application Money |
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0.000 |
0.000 |
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3] Reserves & Surplus |
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31.813 |
11.386 |
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4] (Accumulated Losses) |
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0.000 |
0.000 |
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NETWORTH |
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32.313 |
11.886 |
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LOAN FUNDS |
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1] Secured Loans |
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0.000 |
0.000 |
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2] Unsecured Loans |
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0.000 |
0.000 |
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TOTAL BORROWING |
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0.000 |
0.000 |
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DEFERRED TAX LIABILITIES |
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0.079 |
0.103 |
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TOTAL |
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32.392 |
11.989 |
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APPLICATION OF FUNDS |
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FIXED ASSETS [Net Block] |
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6.393 |
7.812 |
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Capital work-in-progress |
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0.000 |
0.000 |
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INVESTMENT |
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0.000 |
0.000 |
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DEFERREX TAX ASSETS |
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0.000 |
0.000 |
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CURRENT ASSETS, LOANS & ADVANCES |
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Inventories |
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0.000 |
0.000 |
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Sundry Debtors |
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431.574 |
124.574 |
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Cash & Bank Balances |
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63.284 |
1.239 |
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Other Current Assets |
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0.000 |
0.000 |
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Loans & Advances |
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55.592 |
15.054 |
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Total
Current Assets |
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550.450 |
140.867 |
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Less : CURRENT
LIABILITIES & PROVISIONS |
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Current Liabilities |
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513.248 |
133.662 |
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Provisions |
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11.305 |
3.143 |
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Total
Current Liabilities |
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524.553 |
136.805 |
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Net Current Assets |
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25.897 |
4.062 |
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MISCELLANEOUS EXPENSES |
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0.102 |
0.115 |
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TOTAL |
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32.392 |
11.989 |
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PROFIT & LOSS
ACCOUNT
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PARTICULARS |
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31.03.2007 |
31.03.2006 |
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Sales Turnover |
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769.156 |
185.425 |
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Other Income |
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0.000 |
0.000 |
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Total Income |
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769.156 |
185.425 |
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Profit/(Loss) Before Tax |
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32.462 |
8.805 |
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Provision for Taxation |
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0.000 |
0.000 |
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Profit/(Loss) After Tax |
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32.462 |
8.805 |
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Expenditures : |
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Interest |
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0.007 |
0.029 |
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Depreciation & Amortization |
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2.192 |
0.894 |
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Other Expenditure |
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734.495 |
175.697 |
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Total Expenditure |
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736.694 |
176.620 |
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KEY RATIOS
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PARTICULARS |
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31.03.2007 |
31.03.2006 |
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PAT / Total Income |
(%) |
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4.22 |
4.75 |
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Net Profit Margin (PBT/Sales) |
(%) |
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4.22 |
4.75 |
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Return on Total Assets (PBT/Total Assets} |
(%) |
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5.83 |
5.92 |
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Return on Investment (ROI) (PBT/Networth) |
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1.00 |
0.74 |
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Debt Equity Ratio (Total Liability/Networth) |
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16.23 |
11.50 |
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Current Ratio (Current Asset/Current Liability) |
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1.05 |
1.03 |
LOCAL AGENCY
FURTHER INFORMATION
Madison World is an 19-year-old diversified Communication Group in
India, which offers both integrated and specialized services in different areas
of communication, through its various units:
With offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata,
Hyderabad and Kochi, Madison World employs over 500 communication professionals
across units.
India's Own Agency
Madison World can be called India's largest homegrown
communication group because all other agencies in the country's top 25 are either
internationally owned or have an international affiliation.
Mr. Sam Balsara
Chairman and Managing Director, Madison World
Sam is a Management Graduate from Bajaj Institute with over 30 years experience in Marketing (Sarabhai's and Cadbury's) and Advertising (Contract, Mudra and Madison). He started Madison in 1988.
He is actively involved in various industry committees to further the cause of advertising and media in the country. Some of the associations he is involved with include Advertising Agencies Association of India (AAAI), IBF – AAAI Joint Committee, INS - AAAI Joint Committee, National Readership Studies Council (NRSC), Audit Bureau of Circulation (ABC) and many others.
He has been nominated as a Media Jury member at International Advertising Festival, Cannes in 2005 and is also a speaker at several National and International Conferences.
He has been ranked as the Most Influential Person in Media and the 5th Most Influential Person in Advertising Brand Equity Ad Agency Reckoner 2006 and 2007 and by the same reckoner.
Mr. PRABHA
PRABHU
Partner and Executive Director, mc2
Having over 25 years of experience
in advertising at Mudra and Madison, Prabha has been steering Madison Creative
in the right direction for the past 16 years.
Prabha has to her credit, the growth of Cinthol from 9% to 18%, taking Whisper
from 26% to 50%, moving Jumpin from 8% to 35%, successfully repositioning
Camlin and TBZ and putting them on the growth track, and making BenQ one of the
top 4 players in a short span of 1 year in the highly competitive mobile phone
market.
Prabha was selected by Procter and Gamble to be part of a 10 member global
strategic think-tank on Whisper, for Cloth Conversion in key markets. She is
also currently the Chairperson, Media Relations Committee, Ad-Club Bombay.
Madison Media – Group CEO
Punitha has about 15 years of experience in all facets of media- strategy,
planning, buying, research and operations. She has worked with several agencies
like O and M and Initiative Media and in several markets like Chennai,
Bangalore and Mumbai before joining Madison. Her experience spans a wide range
of products including FMCGs, durables and financial services.
She has been voted amongst the top 15 most influential
people in the Indian Media Industry by Brand Equity Ad Agency Reckoner 2007.
She is also the winner of GR8 Woman Achiever Award 2006.
Mrs. Veena Gidwani
Chief
Executive Officer, Madison Public Relations
Veena has over 27 years experience in Marketing, Advertising and Public
Relations.
She started her career in Advertising as an Account Executive, moved over to
the client side and then to outdoor media where she was instrumental in
bringing Airport Advertising to India and instituting awards for excellence in
Outdoor Advertising.
Veena has played a vital role in getting the PR business recognized as an
important management function. For the past 12 years, she has been responsible
for setting up and managing new businesses like:
Madison Public Relations – Her key contribution in the past six years has been making
the business grow substantially through PR services that enhance corporate and
brand image and by building a team of qualified, enthusiastic and committed
professionals.
Prima Communications Limited , the Image Management agency of Pressman
Advertising.
Design Shop India Limited, the creative agency of Tata Donnelly, which
was her initiative for the Company to diversify into creative services.
Professional Activities:
· Chairperson Awards Committee and Publications and PR committees of the Advertising Club, Mumbai
· Immediate Past President of Public Relations Consultants Association of India (PRCAI)
· Immediate Past President of Public Relations Society of India, Mumbai Chapter
· (PRSI)
· She lectures regularly at institutes like Narsee Monjee, Xaviers’ Institute of Communications and Symbiosis Institute of Mass Communications.
· She is also a recipient of The Indira Super Achiever Award for Women Achievers
Founder and Managing Director of Anugrah Marketing and Advertising
Services (P) Limited .
Mr. Rajan has a B.Com (Hons) from Bombay University and
a PG Diploma in advertising and public relations from the Rajendra Prasad
College of Mass Communication, Mumbai and has a rich experience of over 37
years with Clarion, Grant Kenyon and Eckhardt and Anugrah in handling a wide
variety of consumer, industrial and agri - input products.
In the past, he has held the prestigious posts of the President for the
Public Relations Society of India - Tamil Nadu Chapter, Ad Club Madras, Rotary
Club of Madras South, Chairman of the Madras West Round Table No.10 and
ex-member of the Executive Committee of the Advertising Agencies Association of
India.
Mrs. Darshana Bhalla
CEO, MATES
Darshana, is a management graduate from NMIMS and has over 8
years of sales experience in Indian Express Newspapers and Sony Entertainment
Television. She started a company called TeamWorks fp and e for entertainment-associated advertising, which has
had the opportunities to work with film projects like Chalte Chalte, Main Hoon
Naa, Kyun! Ho Gaya Na..etc. This company is a part of the JV, which formed
MATES.
Mrs. Arminio Ribeiro
Chief Executive Officer, Platinum Outdoor
Arminio is a graduate in Fine and Applied Art with a post graduate
degree in Management and has over 20 years of experience in the field of
Communication. He commenced his career in the creative department of JWT and
later in the management team as Vice President and Clients Services Director.
During this period he has been involved with many MNCs and trusted Indian
household names. He was appointed President, Portland India in 2001 and has
been responsible for the dramatic growth of the company – over a period of 5
years. He has been appointed as the Technical Advisor to MRUC on the Indian
Outdoor Research Survey Programme and is a member of the Advisory Board of
“Outdoor Today” – India's leading magazine on Outdoor Advertising.
Mr. Lara Balsara
Business Development and Diversification Manager, Madison
World
Lara has done her Masters in Marketing from UK and is
responsible for diversification into unexplored areas of communication.
history
1988
March 21, 1988: Began
with Godrej and Nelco accounts
1989
Launched Cinthol Lime which made a phenomenal impact in
marketplace with 5.3% market share in premium market in first month.
1993
Grew steadily, increasing seven-fold billings in 5 years.
1994
Tied-up with DMBandB; Added P and G brands Vicks and Whisper.
Moved Whisper's share from 27% to 47% despite premium pricing making it market
leader.
1995
Added Philips DAP account;
March 1995: Won
Buying AOR of PandG
1996
Adopted Concept of Unitisation.
March 1996: Won
Buying AOR of Tata Tea
October 1996: Won Coke
Buying AOR
1997
Won Buying AOR of Godrej
1998
January 1998 : Madison Media opens in Delhi
March 1998 : Outdoor
company called Out- Sel started
April 1998 : Rural
unit, Anugrah Madison begun
August 1998 : Madison
Media opens in Bangalore with BPL Group AOR
1999
January 1999 : Split media into two with CVL Srinivas
as COO of North and South and Punitha Arumugam as COO of West
March 1999 : Retained Coke AOR in pitch and won
planning
April 1999 : Lost
Cinthol creative account
July 1999 : Parted company with DMBandB
July 1999 : Vicks and Whisper accounts moved out
because of parting with DMB and B
2000
January 2000 : Retained
PandG Buying AOR
March 2000 : ADNOVA
commences operations
April 2000 : PR Unit starts independent operations
May 2000 : Won
Maruti (TV) AOR and Perfetti van Melle AOR
June 2000 : Won
Kinetic AOR, Godrej planning AOR
August 2000 : Madison
Media Research Centre starts operations
2001
May
2001 : New
Outdoor unit - MOMS commences operations as independent company. Wins ZEE TV,
VIP, Delsey and HBO
September 2001 : Madison Creative commences operations
in Delhi
September 2001 :Mothballed
ADNOVA
2001-02:
PR wins Sify, TBZ, Swagelok accounts among others; PR network
expanded to Indore, Chandigarh, Pune; Anugrah Madison wins ACC
2002
January 2002 : Lost Tata Tea AOR because of Tata Group
consolidation
February 2002 : Won ESSEL/ Playwin /Zee AOR
April 2002 : Merchandising unit (MMS) commences
operations as independent company. Wins business of Airtel, Samsung and Shaw
Wallace
2003
· Madison Creative wins Red Bull account,
· Madison Media wins Kotak Mahindra, Asian Paints, Cadbury AOR
· Anugrah Madison wins Sky Insurance and Water Base (Shrimp Farm)
· MOMS wins Skoda, Kotak and Godrej Tea
2004
Jan 2004 : Madison
Media wins Hyundai AOR
April
2004 : Brand Equity ranks Madison Media as the
second best Media Planning and Buying agency
June 2004 : Media wins Airtel AOR
July 2004 : MOMS wins Times TV Zoom account Anugrah
opens office in Mumbai
Aug 2004 : Madison Dream Year launched
New in-film unit (MATES) starts operations
Merchandising unit re-branded as Madison Retail Paradigm
2005
Jan- Apr 2005 : Madison Media wins TVS, Tata
Tea, Tata Chemicals media duties.Madison Media launches 2 sub-brands: Madison
Media Plus, Madison Media Infinity
May 2005: Madison Media becomes India’s Most
Admired Media Agency, according to the Brand Equity Ad Agency Reckoner 2005.
June 2005: Sam Balsara
nominated on Media Jury at International Advertising Festival, Cannes 2005.
September 2005: Madison launches Think Pink
Year.
Madison Media wins the coveted General Motors Account
Oct - Dec 2005: MATES
starts celebrity management division, sign on Akshay Kumar Madison PR starts
Media Training Capsule and Design Cell
2006
June 2006: Madison Media becomes the first Media agency to bring home
not one but two Cannes Media Lions Awards for work done on Cadbury and PandG.
October 2006: Madison Media
evolves into 4 sub brands – Madison Media Alpha, Madison Media Plus, Madison
Media Infinity and Madison Media Sigma
November 2006: Madison starts Shopper Marketing Consultancy Unit – MASH
December 2006: Events take Madison
International; Madison invests in Thai Events Company Penada
2007
January 2007: Madison stars BTL unit, OUT-SEL
PROMOTIONS in Bangalore and second Outdoor Agency PLATINUM OUTDOOR
April 2007: Madison ties up
with Philippine based company Xurpas to launch Madison Xurpas Mobile Service to
enter the mobile space
August 2007: Madison
Creative re-brands itself as mc2
October 2007: Madison
acquires a stake in Professional Management Group, India 's first Sports
Marketing Company founded by Sunil Gavaskar and marks an entry into the Sports
Management
November 2007: Madison
Media ranked No. 1 Media Agency by Brand Equity Ad Agency Reckoner 2007 Again!
Madison World today is a Rs. 13
billion diversified communication group in India with 15 specialist units in
Advertising, Media, Outdoor, PR, Rural, Retail Design, Shopper Marketing,
Entertainment, BTL, Mobile and Sports; employing over 500 communication
professionals across 7 cities in India.
Its been a roller coaster ride so far… stay tuned to find
out more.
press releases :
SAM BALSARA acquires majority stake in Mediacom- India
Mumbai, April 2, 2008 – Sam Balsara,
principal shareholder of Madison World Companies, has acquired a majority interest
in MediaCom India Private Limited.
Sam Balsara will be Chairman of the company, and Divya Gururaj will
continue in her role as Managing Director of MediaCom India Private Limited.
The company will report to Mr. Balsara. GroupM will not be involved in managing
the company.
For further
information, please contact:
Rapunzel D’mello,
9819622591
Email:rapunzel@fort.madisonindia.com
Madison PR
SAM BALSARA STARTS SECOND OUTDOOR AGENCY – PLATINUM Arminio Ribeiro appointed
CEO of PLATINUM
Mumbai, January 30, 2007: Sam Balsara, Chairman of one of India’s largest
diversified Communication Group, has launched a second outdoor agency - Platinum Outdoor.
Platinum Outdoor will be an independent agency, headed by
Mr. Arminio Ribeiro as Chief Executive Officer. The new Agency was launched on
January 12, 2007.
Says Mr. Sam Balsara, on the reason for starting Platinum Outdoor, “I see Outdoor as playing a more important
role in the Advertisers’ marketing plans in the near future, given the clutter
in established mass media like Print and TV. Whilst some sectors like Telecom,
Financial and Media Sectors have used Outdoor to their advantage, many others
haven’t, because Media Agencies are not convinced or are not alive to the
opportunities that Outdoor can offer. We need an Agency that can evangelise the
medium and exploit every out-of-home opportunity. I am confident that Arminio
with his wealth of experience in Advertising and Out-of-Home will do just that.
We are looking to making Platinum our second network with its own repertoire of
specialist units including Media.”
Says Mr. Arminio Ribeiro, CEO Platinum Outdoor, (formerly Vice
President at JWT and President Portland India) on being asked what will be
different about the offering of the new outdoor agency, “At Platinum Outdoor, we will deliver a
market advantage to potential clients’ OOH needs - one that moves beyond a
business-as-usual approach to delivering the right OOH solution and
demonstrates the value in a confident manner.
The focus will be on creative and
innovative planning and spendng, adding value and ensuring clients are
delighted with their Return on Investment. We believe that if we want to be a
significant player in developing the brand activation market and get into the
new consumer congregation points we then need to build those capabilities’’.
To achieve this offering, a paradigm shift in talent base
has been planned; a team consisting of brand and idea – thinking and
experienced individuals with a culture of partnering clients is being put
together. “ Platinum Outdoor will make
every effort to lift the bar in all out-of-home activities and from traditional
formats to new formats coupled with accountability and measurability” says Gour
Gupta, COO Platinum Outdoor (formerly VP Primesite).
“The specialist OOH agency that
adapts effectively to the increasingly changing outdoor environment and
societal trends and invests in people and productivity tools will succeed in
the near future.” Says Lokesh Kumar VP- Business Director Platinum Outdoor (formerly
GM, Poster Publicity)
Continues Arminio, who joins Platinum in early April 2007,
" I am delighted to lead this
exciting challenge and confident that our specialist skills and processes will go
a long way towards building our clients’ brands."
For
more information please contact: sam@madisonindia.com
LODHA GROUP CHOOSES MADISON MEDIA
Mumbai, October 3, 2007: Mumbai based developer Lodha Group
which was recently in the news for the largest FDI investment in the realty
sector in India ($425mn) has chosen Madison Media as its strategic media
partner. The Lodha group currently has over 25 million sq. ft. in and around
Mumbai under development across 27 projects and has a land bank of around 4,000
acres.
It is understood that Madison Media won this AOR assignment
in a 3-way competitive pitch and the account is estimated to be worth Rs. 300
millions. Says Ms. Stuthi
Vijayaraghavan, Senior Vice President- Strategy, Lodha Developers, “Communication
will play an important role in projecting our corporate values and in
highlighting our distinctive properties,
as we address the opportunities in the Indian Realty Market. Madison Media bring significant analytical
skills and out of the box thinking about media and communication, and we are confident that they will add
tremendous value to us in building our
brand ”
Says Mr. Sam
Balsara, Chairman & Managing Director, Madison Communications Pvt. Ltd.,
“Given the boom in the realty market
it is important for a company operating in this
market to devise and execute communication strategy that differentiates
it and positions it uniquely. We are confident that we can use our skills to
project Lodha Group’s image befitting the premium residential and
commercial properties that they have planned.”
The account will be serviced by Madison Media Sigma headed
by Chief Operating Officer, Ms. Vanita Keswani who in turn will report to
Madison Media Group CEO, Ms. Punitha Arumugam. Madison Media handles a select
number of large and prestigious clients including P&G, Gillette, Coca-Cola,
Godrej Consumer Products, Godrej Sara Lee, Airtel, General Motors, Bacardi
Martini, Kinetic, Playwin, TVS, Acer, Asian Paints, Marico, Tata Tea, Tata AIG,
Radio Mirchi, Kotak and Cadbury. Recent wins by Madison Media include AIG, AXIS
Bank (earlier UTI Bank), AOL and BBC World Service Trust. The Rs. 13000
millions Madison Media is a part of Madison World, and also has specialist
units in Creative, Outdoor, PR, Rural, Retail, Mobile, Sports Management and
Entertainment.
MADISON MEDIA MAKES MID-DAY GO BROADSHEET FOR A DAY FOR AXIS
BANK
Mumbai, August 7, 2007: Mumbaites
got something unusual last Wednesday August 1, 2007 Their favourite afternoon
newspaper Mid-Day which for decades has come in a tabloid format, suddenly came
as a BROADSHEET. Is Mid-Day thinking of going broadsheet and was this an
experiment to test readers’ reaction? Well not really.
Working behind the scenes was Madison Media who persuaded
all the players to get Mid-Day to adopt a broadsheet format, just for a day to
announce the name change of UTI Bank to AXIS bank – everything remains the same
except the name. Madison Media reinforced this proposition in Mid-Day, where everything
remained the same, except for the tabloid format becoming a broadsheet format.
Increasingly marketers are looking to find innovative
solutions to break the clutter and make an impact on the consumers’ mind with
the advertiser’s message. “I am delighted
that we came up with this brilliant idea which has had huge impact on the
bank’s target audience.” says Karthik
Lakshminarayan, COO-Madison Media Infinity, Mumbai.
Says Anjan
Bhattacharya, Vice-President, AXIS Bank (earlier UTI Bank), “We found the idea extremely innovative and
clutter-breaking apart from being in complete sync with our agenda of change.
We are indeed delighted to see Madison Media having brought such high-impact
innovation on the table.”
Says Abhijit
Pradhan, Director - Sales & Marketing, Mid-Day, “Mid-Day believes passionately in Innovation
and going that Extra Mile in creating dis-continuous impact in the market and
the consumer’s mind. So, we did the unthinkable and went Broadsheet for a day
to drive home this point! We are happy that we were able to partner AXIS Bank
and the media agency Madison Media effectively.”
Madison Media handles a select number of large and
prestigious clients including P&G, Gillette, Coca-Cola, Godrej Consumer
Products, Godrej Sara Lee, Airtel, General Motors, Blue Star, Kinetic, Playwin,
TVS, Acer, Asian Paints, Marico, Tata Tea, Tata AIG, Radio Mirchi, Kotak and
Cadbury. The Rs. 13000 million Madison Media is a part of Madison World, which
also has specialist units in Creative, Outdoor, Mobile, PR, Rural, Retail,
Sports and Entertainment.
CMT REPORT
(Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts, India Prisons Service,
Interpol, etc.
1] INFORMATION ON
DESIGNATED PARTY
No records exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist
organization or whom notice had been received that all financial transactions
involving their assets have been blocked or convicted, found guilty or against
whom a judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No records exist to suggest that subject is
or was the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No available
information exist that suggest that subject or any of its principals have been
formally charged or convicted by a competent governmental authority for any
financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE
GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms and
conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE
RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.46.25 |
|
UK Pound |
1 |
Rs.85.92 |
|
Euro |
1 |
Rs.68.11 |
SCORE & RATING
EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
7 |
|
PAID-UP CAPITAL |
1~10 |
7 |
|
OPERATING SCALE |
1~10 |
7 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
7 |
|
--PROFITABILIRY |
1~10 |
7 |
|
--LIQUIDITY |
1~10 |
7 |
|
--LEVERAGE |
1~10 |
7 |
|
--RESERVES |
1~10 |
7 |
|
--CREDIT LINES |
1~10 |
7 |
|
--MARGINS |
-5~5 |
--- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
NO |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
NO |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
TOTAL |
|
63 |
This score serves as a reference to assess SC’s credit risk
and to set the amount of credit to be extended. It is calculated from a
composite of weighted scores obtained from each of the major sections of this
report. The assessed factors and their relative weights (as indicated through
%) are as follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING
EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit transaction.
It has above average (strong) capability for payment of interest and
principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Unfavourable & favourable factors carry similar weight in credit consideration.
Capability to overcome financial difficulties seems comparatively below
average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
NR |
In view of the lack of information, we have no basis upon which to
recommend credit dealings |
No Rating |
|