MIRA
INFORM REPORT
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Report Date : |
30.08.2011 |
IDENTIFICATION DETAILS
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Name : |
BLUE DIGITAL MEDIA PRIVATE LIMITED |
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Registered
Office : |
69, Sansad Vihar, West Enclave, Pitampura, |
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Country : |
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Financials (as
on) : |
31.03.2010 |
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Date of
Incorporation : |
20.11.2009 |
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Com. Reg. No.: |
55-196225 |
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Capital
Investment / Paid-up Capital : |
Rs.0.100 Million |
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CIN No.: [Company Identification
No.] |
U74900DL2009PTC196225 |
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PAN No.: [Permanent Account No.] |
AADCB8996J |
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Legal Form : |
Private Limited Liability Company |
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Line of Business
: |
Subject are engaged in marketing through internet for corporate
company or IT company |
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No. of Employees
: |
4 (Approximately) |
RATING & COMMENTS
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MIRA’s Rating : |
Ca (17) |
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
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Status : |
New Company |
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Payment Behaviour : |
Unknown |
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Litigation : |
Clear |
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Comments : |
Subject is a new company and yet to established itself gradually.
Business is active. Payments terms are unknown. Initially, the company can be considered for business dealings on
secured trade terms and conditions. Profit and Loss of the company is not available. |
NOTES :
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
ECGC Country Risk Classification List – June 30, 2010
|
Country Name |
Previous Rating (01.04.2010) |
Current Rating (30.06.2010) |
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A1 |
A1 |
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Risk Category |
ECGC
Classification |
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Insignificant |
A1 |
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Low |
A2 |
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Moderate |
B1 |
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High |
B2 |
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Very High |
C1 |
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Restricted |
C2 |
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Off-credit |
D |
INFORMATION PARTED BY
|
Name : |
Mr. Gaurav Singhal |
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Designation : |
Director |
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Contact No.: |
91-9958078676 |
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Date : |
27.08.2011 |
LOCATIONS
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Registered Office : |
69, Sansad Vihar, West Enclave, Pitampura, |
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Tel. No.: |
91-11-46160472 |
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Mobile No.: |
91-9958078676 (Mr. Guarav Singhal) |
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E-Mail : |
gaurav@bluedigital.co.in
/ vrcesolutions@rediffmail.com
/ shamavikas1973@gmail.com |
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Website : |
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Location : |
Owned |
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Head Office : |
F-112, Basement, Lajpat nagar-II, |
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Tel. No.: |
91-11-46160472 |
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E-Mail : |
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Branches : |
E-125, 1st Floor, Amar Colony, Lajpat Nagar- 4, |
DIRECTORS
As on 30.09.2010
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Name : |
Mr. Gaurav Hans Kumar Singhal |
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Designation : |
Director |
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Address : |
304/147, Thater Wara, |
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Date of Birth/Age : |
31 Years |
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Qualification : |
PGDM |
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Date of Appointment : |
20.11.2009 |
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DIN No.: |
02799087 |
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Name : |
Mr. Taru Anil Raj Agarwal |
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Designation : |
Director |
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Address : |
304/147, Thater Wara, |
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Date of Birth/Age : |
30 Years |
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Qualification : |
PGDM |
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Date of Appointment : |
20.11.2009 |
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DIN No.: |
02799086 |
MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN
As on 30.09.2010
|
Names of Shareholders |
No. of Shares |
Percentage of
Holding |
|
Gaurav Hans Kumar Singhal |
5000 |
50% |
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Taru Gaurav Singhal Agarwal |
5000 |
50% |
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Total |
10000 |
100% |
Equity Share Break up (Percentage of Total Equity)
As on 30.09.2010
|
Category |
Percentage |
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Directors or relatives of Directors |
100.00 |
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Total |
100.00 |
BUSINESS DETAILS
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Line of Business : |
Subject are engaged in marketing through internet for corporate
company or IT company |
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Terms : |
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Purchasing : |
Cheque and Advance |
GENERAL INFORMATION
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Customers : |
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No. of Employees : |
4 (Approximately) |
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Bankers : |
Royal Bank Of |
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Facilities : |
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Banking
Relations : |
-- |
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Auditors : |
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Name : |
Vijay kapoor and Company Chartered Accountant |
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Address : |
208, |
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Tel. No.: |
91- 121 – 2421319 |
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PAN.: |
AAXPK3786A |
CAPITAL STRUCTURE
As on 31.03.2010
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
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10000 |
Equity Shares |
Rs.10/- each |
Rs.0.100 Million |
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Issued, Subscribed & Paid-up Capital :
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No. of Shares |
Type |
Value |
Amount |
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10000 |
Equity Shares |
Rs.10/- each |
Rs.0.100 Million |
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FINANCIAL DATA
[all figures are in
Rupees Millions]
ABRIDGED BALANCE
SHEET
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SOURCES OF FUNDS |
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31.03.2010 |
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SHAREHOLDERS FUNDS |
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1] Share Capital |
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0.100 |
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2] Share Application Money |
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0.000 |
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3] Reserves & Surplus |
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0.000 |
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4] (Accumulated Losses) |
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(0.007) |
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NETWORTH |
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|
0.093 |
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LOAN FUNDS |
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1] Secured Loans |
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0.000 |
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2] Unsecured Loans |
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|
0.080 |
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TOTAL BORROWING |
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0.080 |
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DEFERRED TAX LIABILITIES |
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0.004 |
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TOTAL |
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0.177 |
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APPLICATION OF FUNDS |
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FIXED ASSETS [Net Block] |
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0.067 |
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Capital work-in-progress |
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0.000 |
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INVESTMENT |
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0.000 |
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DEFERREX TAX ASSETS |
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0.000 |
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CURRENT ASSETS, LOANS & ADVANCES |
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Inventories |
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0.000 |
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Sundry Debtors |
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0.067 |
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Cash & Bank Balances |
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|
0.050 |
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Other Current Assets |
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0.000 |
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Loans & Advances |
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0.019 |
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Total
Current Assets |
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0.136 |
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Less : CURRENT
LIABILITIES & PROVISIONS |
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Sundry Creditors and other Current Liabilities |
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|
0.002 |
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Provisions |
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0.039 |
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Total
Current Liabilities |
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0.041 |
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Net Current Assets |
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0.095 |
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MISCELLANEOUS EXPENSES |
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0.015 |
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TOTAL |
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0.177 |
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Particulars |
|
31.03.2011 |
31.03.2010 |
|
Sales Turnover (Approximately) |
|
2.000 |
0.200 |
The above information has been parted by Mr. Guarav Hans Kumar Singhal.
KEY RATIOS
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PARTICULARS |
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|
31.03.2010 |
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Debt Equity Ratio (Total Liability/Networth) |
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1.30 |
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Current Ratio (Current Asset/Current Liability) |
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3.32 |
LOCAL AGENCY FURTHER INFORMATION
Website Details :
Overview :
Subject is purely a Digital Marketing company based in
Their client list includes companies with small! medium budget (between
$100- $1 OK per month) that wish to explore digital marketing and realize the
need to get it done by professionals or an agency that understand the business
and just don’t ask for big money.
They specialize in:
- Search Engine
Optimization
- Search Engine
Marketing
- Social Media
Marketing
- Creative
Content Writing
- Web Analytics
Specialties
Digital Advertising, Search Engine Optimization, Search Engine
Marketing, Social Media Marketing, Creative Content Writing, Web Analytics,
Online Media Planning
Profile :
Subject is purely a Digital Marketing company
based in
Blue is a Google Adwords Qualified company and
their primary focus is to create and manage highly effective Paid Search
campaigns. In addition, they create brand awareness, devise engaging conversations
with strong creative content team and formulate social engagements on Social
Media platforms. Tracking and analyzing via Web Analytics tools is carried out
to evaluate the media performance.
Their client list includes companies with
small medium budget (between $100 - $1OK per month) that wish to explore
digital marketing and realize the need to get it done by professionals or an
agency that understand the business and just don’t ask for big money.
WHY the word “BLUE”?
The color Blue is associated with depth of
intelligence, precision in work and superiority in expertise. Possessing these
attributes, they justifiably endeavor to raise the branches of “Blue” as high
as the Blue of the clouds, with roots as deep as the Blue of the sea.
Search Engine Marketing :
Today, the Search Engine Marketing or PPC
Management is an indispensable resource for all the organizations that wish to
expand their customer base. It not only offers instant visibility and traffic,
but also ensures that you are paying only when you are seen by the “right”
audience. RELEVENCY is the KEY of this marketing medium which is the highest of
all marketing channels.
SEM has revolutionized the online advertising
space; in fact 99% of what Google earns comes from SEM! Blue is one of the few
digital marketing companies in the world who work with Small and midsized
organizations from step 1 to ROl world in a matter of few months.
Why to choose Blue for SEM?
Blue asset in Search Marketing is its
experienced people, among the first 100 Google Certified professionals
worldwide. Blue Core lies in Search Research, Strategy and Identification of
target audience, hitting with awesome communication.
They work beyond the campaign around the
goals, objectives, target audiences geographic locations, budget, and preferred
advertising networks (Google Adwords, Yahoo Search Marketing and Microsoft
adCenter). Blue does research, selection and grouping of right targeted
keywords.
They not only create an effective ad for you,
but also determine the best landing page and its suitable design. Besides
these, Blue also handles
- Strategy for positioning and bid management – Ad Quality and
relevancy kicks positioning; they balance with appropriate bid price.
- landing page multivariate testing – Their landing page science works
at a level of repeat visitors who engage with the site, and not just try
different pages to observe the immediate performance.
- Contextual Advertising - Right Ad to Right Audience at Right Time.
It’s difficult to observe contextual targeting as it’s the biggest on the
reach. They strategize in a way that you get what you want from the BIG
contextual targeting sites.
- Stopgap solution to the SEQ campaign — They understand the SEO; they
develop search strategy in-sync with SEQ results so that you do not miss
out on the positioning.
- Analyzing campaign performance (ROl) — Their Analytics capability is
not just too fine tune their campaigns and keywords, but to get the
optimum output from the every single rupee spent.
Search Engine Optimization
Out of more than 1 billion people that use
internet, around 85% use search engines to visit any given website. More than
80% do not move beyond first 3 pages in Search Engines results. Even when people
know the brand, potential customers prefer to locate you online. If you are not
visible to this section, you can lose out on a lot of possibilities for
business expansion. So it’s imperative to rank high
Search engine optimization increases the visibility
of a website in the listings of search engine/s. Consequently, it maximizes the
number of the potential customers. During the process, the site is optimized to
get higher rankings on search engines, while enhancing the number of visitors
on the website via those search engines. They determine the aspects that search
engines seek while evaluating the relevance of a search term/keyword to the web
page. Professional fine-tuning of the website dramatically improves the rank of
the webpage for a search item. THEY endeavor to confer high ranks on all
popular search engines like Google, Yahoo, Bing, etc in a cost-effective and
ethical manner. They know what works as they have the flair for
constantly-evolving SEQ tactics. They make you network more so that you sell
more.
They are backed with professionals who have
spent more than 6 yrs individually in the digital marketing space. They
effortlessly devise and implement effective tailor-made strategies for online
web promotion of the website. They identify the right set of keywords, and work
upon and optimize those keywords in favor of the business. Rest assured, others
will have it easy to find you out online
Their SEO Services include:
- Website SE Auditing
- SEO Content writing/modification
- Meta Tags Analysis and re-writing
- Reciprocal and one-way
- Directory Submissions and Bookmarking
- SE Submissions, Deep link Submissions
- Article Syndication
- Press Releases and related Submissions
- Site Taxonomy
- Site Mapping - XML Sitemap, Robots.txt
- SE and User friendly Navigation
- Pages and Structure naming
- Optimization on Specialized search engine like Technorati, Google
News Search, Google Local Business search, etc
- Regular auditing and reporting system
- High ranks stability in SERP’s
Social Media Marketing
What will BLUE do?
Love it or loathe it, there’s no doubt that
these words have become an integral part of their lives today. Be it Gen Y,
professionals, or home-makers, they have one thing in common. A majority of them
thrive on online tools such as blogs, photo hosting websites, discussion
forums, micro blogs, bookmarks, social networks, communities, wikis and
podcasts, in order to share content, opinions and experiences in form of text,
images, audio, and video. The whole gamut comprises Social Media, and the
online marketing strategy is not complete without harnessing its power.
What will BLUE do ?
- Development, optimization, management and promotion of the Biog
Brand management using Social Media monitoring
- Creation and Management of the profile on Social Media sites
(Facebook, Twitter, YouTube, Flickr etc.
- Community building and monitoring
- Facebook Advertisement
- Social bookmarking
- Empower social channels with newsworthy matter to endorse press
releases
- Forums and Blog discussion Participation
- Reputation Management! Damage Control
- Improve visibility on conventional and niche search engines
(Technorati etc.)
WEB ANALYTICS
They provide Analytics as a professional
service to let you know what’5 not working on the website. Following are the
KEY areas that they set up for you in a discreet way
1. Setup and Configuration:
a) Goals
b) Filters and data inclusion
c) Profiles (review)
d) Google Adwords integration (review)
e) Custom reports
2. Tagging and Tracking:
a. Page tagging
b. Event Tracking
c. Value tracking (review)
d. Sub-domains and Third party domains
Tracking
e. All paid campaigns tracking
f. Site Search Tracking
g. Email and Mailers tracking
h. Segmentation of traffic (Social/Search/mailers/media/affiliate)
Enhancing current analytics tracking
3. First to last page tracking (from all
sources, with reports)
4. Visitor behavior data, Analysis and
recommendations
5. Landing page optimization using analytics
for different campaigns
6. Resolve existing issues shared by the
client
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist
organization or whom notice had been received that all financial transactions involving
their assets have been blocked or convicted, found guilty or against whom a
judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No records exist to suggest that subject is
or was the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority
for any financial crime or under any formal investigation by a competent
government authority for any violation of anti-corruption laws or international
anti-money laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government official
or a family member or close business associate of a Government official.
9] Compensation Package :
Their
market survey revealed that the amount of compensation sought by the subject is
fair and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on Corporate
Governance to identify management and governance. These factors often have been
predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.45.87 |
|
|
1 |
Rs.75.45 |
|
Euro |
1 |
Rs.66.68 |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
3 |
|
PAID-UP CAPITAL |
1~10 |
2 |
|
OPERATING SCALE |
1~10 |
3 |
|
FINANCIAL CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
2 |
|
--PROFITABILIRY |
1~10 |
1 |
|
--LIQUIDITY |
1~10 |
2 |
|
--LEVERAGE |
1~10 |
2 |
|
--RESERVES |
1~10 |
- |
|
--CREDIT LINES |
1~10 |
2 |
|
--MARGINS |
-5~5 |
- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
NO |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
NO |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
TOTAL |
|
17 |
This score serves as a reference to assess SC’s credit risk and
to set the amount of credit to be extended. It is calculated from a composite
of weighted scores obtained from each of the major sections of this report. The
assessed factors and their relative weights (as indicated through %) are as
follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend
(10%) Operational
size (10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit transaction.
It has above average (strong) capability for payment of interest and
principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively below
average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
- |
NB |
New Business |
- |
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.