MIRA INFORM REPORT

 

 

Report Date :

02.12.2011

 

IDENTIFICATION DETAILS

 

Name :

BELL CERAMICS LIMITED

 

 

Registered Office :

Village Dora, Taluka Amod, District Bharuch – 392230, Gujarat

 

 

Country :

India

 

 

Financials (as on) :

31.12.2010

 

 

Date of Incorporation :

18.10.1985

 

 

Com. Reg. No.:

04-8196

 

 

Capital Investment / Paid-up Capital :

Rs.121.738 Millions

 

 

CIN No.:

[Company Identification No.]

L26921GJ1985PLC008196

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

BRDB01030B

 

 

Legal Form :

A Public Limited Liability Company. The Company’s Shares are Listed on the Stock Exchange.

 

 

Line of Business :

The company is engaged in the business of production and sale of Ceramic Glazed Tiles.

 

 

No. of Employees :

800 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B (27)

 

RATING

STATUS

PROPOSED CREDIT LINE

 

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

 

Maximum Credit Limit :

USD 3400000

 

 

Status :

Moderate

 

 

Payment Behaviour :

Slow

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having moderate track. There appears some accumulated losses recorded by the company. However trade relations are reported as fair. Business is active. Payments are reported to be slow.

 

The company can be considered for business dealings with some caution.

 

 

NOTES:

 

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – September 30, 2011

 

Country Name

Previous Rating

(30.06.2011)

Current Rating

(30.09.2011)

India

A1

A1

 

 

 

 

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

INFORMATION DECLINED BY

 

Name :

Ms. Mukti Mahta

Designation :

Manager

Contact No.:

91-265-2335844

Email :

muktimahata@bellceramics.com

Date :

30.11.2011

 

 

LOCATIONS

 

Registered Office/ Factory 1 :

Village Dora, Taluka Amod, District Bharuch - 392230, Gujarat, India

Tel. No.:

91-2641-235151/ 235153

Fax No.:

91-2641-235160

E-Mail :

scretarialbaroda@bellceramic.com

Website :

http://www.bellceramic.com

 

 

Corporate Office :

78/79, Surya Kiran Complex, Second Floor, Old Padra Road, Vadodara – 390 007, Gujarat, India

Tel. No.:

91-265-2335844, 2330214

Fax No.:

91-265-2336490

 

 

Factory 2:

Village Chokkahalli, Taluka Hoskote, Bangalore – 562114, Karnataka, India

Tel. No.:

91-80-7971571, 7971572

Fax No.:

91-80-7971575

 

 

DIRECTORS

 

(AS ON 31.12.2010)

 

Name :

Mr. Mahendra K. Daga

Designation :

Chairman

 

 

Name :

Mr. K. M. Pai

Designation :

Managing Director

 

 

Name :

Mr. Madhur Daga

Designation :

Director

 

 

Name :

Mr. R. N. Bansal

Designation :

Director

 

 

Name :

Mr. S. K. Jatia

Designation :

Director

 

 

Name :

Mr. N. R. Srinivasan

Designation :

Director

 

 

Name :

Mr. Arun Sodhani

Designation :

Director

 

 

Name :

Mr. Anil Agarwal

Designation :

Director

 

 

Name :

Ms. Madhavi Kapadia

Designation :

Nominee Director

 

 

Name :

Mr. S. R. Vyas (Retired w.e.f. 01.04.2011)

Designation :

Executive Director

 

 

KEY EXECUTIVES

 

Name :

Mr. S. R. Vyas

Designation :

Company Secretary (Retired w.e.f. 01.04.2011)

 

 

Name :

Mr. A. N. Rangaswamy

Designation :

President (Marketing)

 

 

Name :

Mr. C. S. Murthy

Designation :

Technical Advisor

 

 

Name :

Mr. G. P. Zala

Designation :

General Manager (Finance and Accounts)

 

 

Name :

Mr. Krishnakumar T. V.

Designation :

General Manager (Operations)

 

 

Name :

Mr. G. Vaidyanthan

Designation :

AGM (Materials)

 

 

Name :

Mr. Jagdish Pal

Designation :

AGM (Production)

 

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

(AS ON 30.09.2011)

 

Category of Shareholders

No. of Shares

Percentage of Holding

 

 

 

(A) Shareholding of Promoter and Promoter Group

 

 

(1) Indian

 

 

Individuals / Hindu Undivided Family

33,843

0.28

Bodies Corporate

8,362,698

68.69

Sub Total

8,396,541

68.97

 

 

 

(2) Foreign

 

 

Total shareholding of Promoter and Promoter Group (A)

8,396,541

68.97

 

 

 

(B) Public Shareholding

 

 

(1) Institutions

 

 

Mutual Funds / UTI

26,405

0.22

Financial Institutions / Banks

967

0.01

Insurance Companies

11,614

0.10

Foreign Institutional Investors

1,916

0.02

Sub Total

40,902

0.34

 

 

 

(2) Non-Institutions

 

 

Bodies Corporate

980,574

8.05

 

 

 

Individuals

 

 

Individual shareholders holding nominal share capital up to Rs.0.100 Million

2,032,480

16.70

Individual shareholders holding nominal share capital in excess of Rs.0.100 Million

588,254

4.83

 

 

 

Any Others (Specify)

135,056

1.11

Non Resident Indians

48,769

0.40

Hindu Undivided Families

85,696

0.70

Trust & Foundation

591

-

Sub Total

3,736,364

30.69

 

 

 

Total Public shareholding (B)

3,777,266

31.03

 

 

 

Total (A)+(B)

12,173,807

100.00

 

 

 

(C) Shares held by Custodians and against which Depository Receipts have been issued

-

-

(1) Promoter and Promoter Group

-

-

(2) Public

-

-

Sub Total

-

-

 

 

 

Total (A)+(B)+(C)

12,173,807

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

The company is engaged in the business of production and sale of Ceramic Glazed Tiles.

 

 

Products :

Products Description

Item Code No.

 

 

 

Ceramic Glazed Tiles

690500

 

 

PRODUCTION STATUS (AS ON 31.12.2010)

 

Particulars

Unit

Registered Capacity

Installed Capacity *

Actual Production

 

 

 

 

 

Ceramic Floor and Wall Tiles

Sq.mts

10837500

10837500

6653188

 

 

 

 

 

 

NOTE:

 

* Registered & Installed capacities for the Current Period are for a period of Nine months

 

- Installed Capacity is as certified by the management not verified by the Auditors being a technical matter

 

- Actual production of tiles is reported in square meters as per approval of Ministry of Industry, Secretariat for Industrial Approvals, vide their letter dated 10.12.1998

 

 

GENERAL INFORMATION

 

No. of Employees :

800 (Approximately)

 

 

Bankers :

·         Bank of India

·         Bank of Bahrain and Kuwait

·         Hong Kong and Shanghai Banking Corporation

·         Punjab National Bank

·         IDBI Bank Limited

 

 

Facilities :

Secured Loans

31.12.2010

(9 Months)

31.03.2010

(12 months)

 

(Rs. In Millions)

 

 

 

TERM LOANS

 

 

From Banks

 

 

- IDBI Bank Limited

508.243

546.523

- Bank of India

12.775

24.000

- Punjab National Bank

0.000

2.795

 

 

 

From Others

 

 

- Hire Purchases Loans

0.377

0.824

- Interest accrued and due

44.267

2.813

 

 

 

Short Terms Loans and Advance From Bank

 

 

- Cash Credit Loans (net of balance in collection accounts)

183.380

175.778

 

 

 

Total

749.042

 

752.733

 

 

Unsecured Loans

31.12.2010

(9 Months)

31.03.2010

(12 months)

 

(Rs. In Millions)

 

 

 

Short Term Loans from companies

136.562

100.500

Interest accured and due on Short Term Loans

0.431

20.075

 

 

 

Total

136.993

 

120.575

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

S. R. Dinodia and Company

Character Accountant

Address :

K-39, Connaught Place, New Delhi – 1100001, India

 

 

Holding Company :

·         Orient Ceramics and Industries Limited

 

 

Associates/Subsidiaries :

·         Asian Hotels (North) Limited (formerly Asian Hotels Limited)

·         Renown Pharmaceuticals Private Limited (Formerly Renown Ceratek Private Limited

·         WEL Intertrade Private Limited

·         Ascent Hotels Private Limited

 

 

CAPITAL STRUCTURE

 

(AS ON 31.12.2010)

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

25000000

Equity Share

Rs.10/- each

Rs.250.000 Millions

15000000

Non-Convertible Redeemable cumulative Preference Shares

Rs.10/- each

Rs.150.000 Millions

 

 

 

 

 

Total

 

Rs.400.000 Millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

12173807

Equity Share

Rs.10/- each

Rs.121.738 Millions

 

 

 

 

 

NOTE:

 

(Out of above 82,32,900 Equity Shares (Previous Year Nil) are held by Orient Ceramics and Industries Limited, the Holding Company)

 

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.12.2010

(9 Months)

31.03.2010

(12 months)

31.03.2009

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

121.738

365.214

365.214

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

772.058

2.557

2.557

4] (Accumulated Losses)

(46.601)

(104.875)

(41.142)

NETWORTH

847.195

262.896

326.629

LOAN FUNDS

 

 

 

1] Secured Loans

749.042

752.733

821.759

2] Unsecured Loans

136.993

120.575

99.195

TOTAL BORROWING

886.035

873.308

920.954

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

Trade Deposits

41.435

40.875

0.000

 

 

 

 

TOTAL

1774.665

1177.079

1247.583

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

1663.075

1080.694

1189.074

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

0.001

0.001

0.001

DEFERREX TAX ASSETS

51.627

24.862

4.605

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

321.798

298.412

372.033

 

Sundry Debtors

101.344

124.806

122.552

 

Cash & Bank Balances

6.268

4.716

4.043

 

Other Current Assets

0.000

0.000

0.000

 

Loans & Advances

40.769

40.039

44.265

Total Current Assets

470.179

467.973

542.893

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditor

255.991

251.473

301.264

 

Other Current Liabilities

146.887

138.287

187.726

 

Provisions

7.339

6.691

0.000

Total Current Liabilities

410.217

396.451

488.990

Net Current Assets

59.962

71.522

53.903

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

1774.665

1177.079

1247.583

 

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.12.2010

(9 Months)

31.03.2010

(12 months)

31.03.2009

 

SALES

 

 

 

 

 

Income

1036.975

1533.019

1888.080

 

 

Other Income

57.617

20.965

18.499

 

 

TOTAL                                     (A)

1094.592

1553.984

1906.579

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Inventory Variance

(9.154)

61.676

(69.313)

 

 

Materials

327.521

458.574

606.902

 

 

Personnel

129.463

161.180

168.238

 

 

Manufacturing, Administrative and selling Expenses

546.599

725.802

963.966

 

 

Prior Period Adjustment

(1.413)

0.254

1.262

 

 

TOTAL                                     (B)

993.016

1407.486

1671.055

 

 

 

 

 

Less

PROFIT/ (LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

101.576

146.498

235.524

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

123.565

108.802

116.321

 

 

 

 

 

 

PROFIT/ (LOSS)  BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                (E)

(21.989)

37.696

119.203

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

83.764

111.460

111.927

 

 

 

 

 

 

PROFIT/ (LOSS)  BEFORE TAX (E-F)                 (G)

(105.753)

(73.764)

7.276

 

 

 

 

 

Less

TAX                                                                  (H)

(26.284)

(10.031)

3.946

 

 

 

 

 

 

PROFIT/ (LOSS)  AFTER TAX (G-H)                    (I)

(79.469)

(63.733)

3.330

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

(344.223)

(280.490)

(283.820)

 

 

 

 

 

Less/ Add

Written off under Scheme of Arrangement and Restructuring  as per order of Hon’ble High Court of Gujarat

283.818

0.000

0.000

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

(139.874)

(344.223)

(280.490)

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Raw Materials

5.256

3.236

2.027

 

 

Capital Goods

0.000

0.000

0.560

 

 

Stores & Spares

11.516

18.695

22.763

 

TOTAL IMPORTS

16.772

21.931

25.350

 

 

 

 

 

 

Earnings Per Share (Rs.)

(7.77)

(3.61)

(0.50)

 

 

QUARTERLY RESULTS

 

PARTICULARS

 

31.03.2011

30.06.2011

30.09.2011

Type

1st Quarter

2nd Quarter

3rd Quarter

Net Sales

441.200

396.630

426.980

Total Expenditure

385.080

349.100

386.400

PBIDT (Excl OI)

56.120

47.530

40.580

Other Income

0.180

0.090

0.110

Operating Profit

56.300

47.620

40.690

Interest

29.870

29.940

31.040

Exceptional Items

20.170

8.690

(0.220)

PBDT

46.600

26.370

9.430

Depreciation

27.190

27.450

27.700

Profit Before Tax

19.410

(1.080)

(18.270)

Tax

(5.460)

1.350

(7.820)

Provisions and contingencies

0.000

0.000

0.000

Profit After Tax

24.87

(2.430)

(10.450)

Extraordinary Items

0.000

0.000

0.000

Prior Period Expenses

6.410

0.000

0.000

Other Adjustments

0.000

0.000

0.000

Net Profit

31.280

(2.430)

(10.450)

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.12.2010

(9 Months)

31.03.2010

(12 months)

31.03.2009

PAT / Total Income

(%)

(7.26)

(4.10)

0.17

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

(10.20)

(4.81)

0.39

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

(4.96)

(4.76)

0.42

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

(0.12)

(0.28)

0.02

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

1.53

4.83

4.32

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.15

1.18

1.11

 

 

LOCAL AGENCY FURTHER INFORMATION

 

BUSINESS PERFORMANCE

 

With continuous reduction in the market share of the company’s product, there was further fall in the capacity utilization of the plants. During the year on an annualized basis, the production reduced by 6% in terms of quantity whereas the sales reduced by 10% in terms of quantity over the previous year performance. With the under utilization of the plant capacity, the fixed cost could not be amortised resulting into the higher effective per unit cost of production.

 

With the change in the management control affected in the later part of the year, the Company has started receiving technical and marketing support from the holding company i.e. Orient Ceramics and Industries Limited. The Company has already started witnessing improvement with reduction in the energy cost and higher yield in the form of improved percentage of first quality production. Steps are being initiated to improve the marketability of products by up gradation in the existing product and by improving the product mix to suit the market requirements. All efforts are being made which would result into higher capacity utilization.

 

 

CHANGE IN THE MANAGEMENT CONTROL OF THE COMPANY AND CONSEQUENT TO THAT THE COMPANY BECOMING THE SUBSIDIARY OF ORIENT CERAMICS AND INDUSTRIES LIMITED (OCIL) :

 

As the members are aware, during the year, pursuant to the Share Purchase Agreement (SPA) executed on 20.09.10, between Mr. Shiv Kumar Jatia, one of erstwhile promoters of the company, OCIL and Bell Ceramics Limited, OCIL has acquired from Shri Shiv kumar Jatia, 75,87,709 (62.33%) of the Equity Shares of Rs. 10/- each fully paid up in the Company at a price of Rs. 20.69 per share. With this there was a change in the management control of the company from Mr. Shiv Kumar Jatia to OCIL.

 

On acquisition of Equity shares from the promoters as above, pursuant to Regulation 10 and 12 of SEBI (SAST) Regulation 1997, OCIL had made an offer for purchase up to 20% of the Equity shares from the public shareholders of the company. On completion of this offer, OCIL has acquired further 6,56,475 (5.39%) Equity shares of Rs. 10/- each fully paid up in the Company at a price of Rs. 25/- per share With this, OCIL has acquired 82,44,184 (67.72%) Equity shares of Bell Ceramics Limited. On completion of the transaction as above, effective 29.12.2010, Bell Ceramics Limited has become the subsidiary of OCIL.

 

 

SCHEME OF AMALGAMATION / MERGER OF BELL CERAMICS LIMITED (BCL) WITH ORIENT CERAMICS AND INDUSTRIES LIMITED (OCIL)

 

As explained hereinabove, effective 29.12.2010, BCL has become the subsidiary of OCIL.

 

Both BCL and OCIL are in similar line of business and OCIL believes that it can derive significant synergy with the business of BCL. It further believes that BCL has plants and strong presence in South and West India whereas OCIL has plant in North India and strong presence in North and East Indian markets which is a good business synergy. To the extent required and to optimize the value to the shareholders of both BCL and OCIL, it has been thought in the interest of both the companies to amalgamate/ merger of BCL with OCIL.

 

Since last few years, subject has been incurring losses and facing financial difficulties to run its operations smoothly. The amalgamation will enable OCIL to make BCL a financially viable unit which would facilitate rehabilitation or revival of the business of BCL, to diversify its activities and to explore the possibility of expanding its production capacity. Apart from the usual benefits and economics of amalgamation, reduction in overhead expenses, costs of management and administration, the business of the said companies can be conveniently and advantageously combined together.

 

The proposed Amalgamation / Merger will enable the aforesaid two companies to rationalize and streamline their management and finance so as to enable them to successfully withstand the recession and competition.

 

The proposed Scheme of Amalgamation/ Merger of BCL with OCIL will however be subject to the required statutory and other approvals.

 

 

CHANGE IN THE CURRENT FINANCIAL YEAR OF THE COMPANY

 

As mentioned hereinabove, effective 29.12.2010, subject has become the subsidiary of OCIL. The Board of the Directors has subject to necessary approvals, proposed amalgamation / merger of BCL with OCIL.

 

For the purpose of implementing the proposal of amalgamation / merger, it is necessary to decide the exchange ratio of Equity shares of the transferor company (BCL) with that of the transferee company (OCIL). For this purpose it was felt necessary to get the accounts of the Transferor Company (BCL) audited as early as possible.

 

As per the earlier practice the accounts of BCL were being prepared and audited for a financial year of 12 months commencing from 1st April and ending at 31st March of the subsequent calendar year. It was recommended to close the current financial year of the company for a period of 9 months. Accordingly the current financial year of BCL has been changed from 01.04.2010 to 31.03.2011 (12 months) to 01.04.2010 to 31.12.2010 (9 months).

 

Pursuant to the provisions of Section 210 of the Companies Act, 1956, at every Annual General Meeting of the company the Board of Directors of the company shall lay before the company a balance sheet and Profit and loss Account for the period beginning with the day immediately after the period for which the account was last submitted and ending with a day which shall not precede the day of the meeting by more than six months or if extension granted than by more than six months and the extension so granted. Further pursuant to Section 210(4) of the said Act, the period of financial year to which the account relates may be less or more than a calendar year but not exceed 15 months or for a period of 18 months with ROC permission. Accordingly it is permissible to have accounts of the company for the period of 9 months also.

 

 

MANAGEMENT DISCUSSION AND ANALYSIS

 

Industrial Scenario

 

Mix reports are being received in the matter of witnessing signs of recovery in the world economy. The market remained volatile for most part of the year. Inflationary trends prevailed in the developing economies like China and India adversely affecting their estimated growth in GDP. In the earlier part of the year the financial situation in the European countries had gone out of control. In the later part of the year, there are reports of improvement in performance of some of these countries. There was constant pressure of increase in the prices of crude oil which has further fueled the inflation in the prices of important minerals and metals. Efforts are still on to improve the situations but the conditions are so bad that it may take long time for normalcy in the situation.

 

 

The Indian economy largely depending on imports for its requirement of crude oil, the increase in the international prices of the crude oil coupled with appreciation of US dollars vis a vis the Indian currency, the balance of payment position was not satisfactory to support the desired growth in GDP. Recessionary trends in the countries importing Indian materials have restricted growth in the export earning of the country. The situation of inflationary trend started in the previous year in the prices of basic food grains have further worsen for most part of the year . The corrective measures taken by the government hardening the credit norms also could not yield the desired results to curb the inflation. High volatility in the international market more particularly in the economies of developed countries like USA and Europe resulted into increase in the prices of major minerals. There is still uncertainty prevailing in the international market. In the circumstances, more efforts would be required to sustain the Industrial growth at the desired rate.

 

 

OUTLOOK OF THE INDUSTRY

 

The trend of growth in the real estate market of the country started in the previous year continued during the year. This has been supported by the Central and state Government agencies in the form of huge spending on infrastructures. However on account of very high increase in the prices of basic construction materials like steel and cement, in the later part of the year, the industry witnessed a pressure of with holding the growth. With the increase in prices of fuel (both for transport of raw materials as also fuel used in the manufacturing process), the cost of manufacturing has increased. Increase in the outward freight has lowered the per unit sales realization. To avoid the situation of high ratio of NPA in their real estate financing, banks have become more vigilant in their lending to this sector. Apart from increase in the interest rate on housing loans, the banks have also stipulated higher margin money by the investors. Despite the overall growth rate of 15% in the Ceramic tiles industry, it continues to face the problem of overcapacity situation. Export market in ceramic tiles did not see any improvement due to very high ratio of default in the financial commitments noticed in the international market. There was always a pressure in selling the products in the domestic market resulting into lower per unit sales realizations . With finance becoming costlier, the industry has to carry higher cost of inventory holding.

 

With the expected spending on infrastructures by the Government, the industry is looking up to sustain the present growth rate of 10% to 15%.in years to come.

 

 

REVIEW OF COMPANY’S OPERATION:

 

With continuous reduction in the market share of the company’s product, there was further fall in the capacity utilization of the plants. During the year on an annualized basis, the production reduced by 6% in terms of quantity whereas the sales reduced by 10% in terms of quantity over the previous year performance.

 

DORA (Baroda) Unit

 

Due to lower off take in the market, the company was forced to reduce the production resulting into under utilization of the plant. During the year of 9 months there was fall in both production and sales quantity by 21% and 23% respectively on an annualized basis. This unit was operated at 50% of the installed capacity. With the under utilization of the plant capacity, the fixed cost could not be amortised resulting into the higher effective per unit cost of production.

 

With the change in the management control effected in the later part of the year, the unit has started receiving technical and marketing support from the holding company i.e. Orient Ceramics and Industries Limited The unit has already started witnessing improvement with reduction in the energy cost and higher yield in the form of improved percentage of first quality production. Steps are being initiated to improve the marketability of products by up gradation in the existing product and by improving the product mix to suit the market requirements . All efforts are being made which would result into higher capacity utilization.

 

 

HOSKOTE (Bangalore) Unit

 

The performance for the 9 months of the current year were comparable with the performance of the similar period of previous year. However this was not enough to optimize the plant capacity. Overall reduction in the market share forced the company to operate the plant at lower capacity. During the year there was an annualized increase in the production by 2% and reduction of sales at 3% in terms of quantity over the previous year. This unit was operated at 85% of the installed capacity. LPG being the major component in the cost of manufacturing, consistent high prices of LPG through out the year, reduced the operating margin considerably. With the ability to use higher % of electricity from the grid, the unit has seen some sign of relief in the cost of power and rescued the situation to some extent. The unit is looking for the opportunity to replace use of LPG (a costly fuel) by availability of natural gas in years to come through proposed pipe line from GAIL.

 

As mentioned earlier, this unit has also started receiving technical and marketing support from the holding company i.e. Orient Ceramics and Industries Limited the unit has witnessed improvement with reduction in the energy cost and higher yield in the form of improved percentage of first quality production. Steps are initiated to improve the marketability of products by up gradation in the existing product and by improving the product mix to suit the market requirements. All efforts are being made which would result into higher capacity utilization.

 

 

DISCUSSION ON FINANCIAL PERFORMANCE WITH RESPECT TO THE OPERATIONS OF THE COMPANY

 

The Company achieved the turnover of Rs.1136.800 Millions during the year (9 months) against the turnover of Rs.1645.600 Millions for the previous year (12 months) which shows annualized reduction in turnover by 8% over the previous year. For the year ended 31.12.2010, the Company has incurred cash loss of Rs. 22.000 Millions (previous year cash profit of Rs.37.700 Millions) and net loss before Extra ordinary items and tax of Rs.105.800 Millions (previous year loss of Rs.73.800 Millions). Pursuant to one of the conditions of the Restructuring Agreement, IDBI Bank Limited have during the last quarter of the year, raised a demand of recompense amount of Rs. 52.545 Millions being the differential interest of 3% for the period from 01.04.08 to 01.08.2011. Accordingly the finance cost for the year has increased to the extent of the proportionate amount of the recompense amount as above, worked out for the period upto 31.12.10. During the year, there was some delay in meeting the financial obligations with IDBI Bank and other banks.

 

The Company has entered into one time settlement with one of the short term loan providers who have waived off recovery of the principal liability of Rs. 52.500 Millions.

 

Due to shoftfall in meeting the projections of financials, the working capital banks though apprised enhancement in the requirement have not provided required fund resulted into lower productivity during the year.

 

 

 

CONTINGENT LIABILITIES AND NOTES

 

Particulars

31.12.2010

 

31.03.2010

 

(Rs. In Millions)

 

 

 

Letters of credit opened in favour of overseas/inland suppliers

25.680

21.035

Outstanding Bank guarantees

0.188

0.188

 

 

 

Arrears of fixed cumulative preference dividend *

0.000

180.451

 

 

 

Tax Demands under appeal, not provided for

(excluding interest and penalties, if any)

 

 

(i) Income Tax demands

5.183

5.183

(ii) Sales tax demands

2.703

0.961

(iii) Excise demands

3.275

2.898

 

* As per the scheme of arrangement and restructuring approved by Hon’ble High Court of Gujarat vide it’s order dated 2nd July 2010, the accumulated amount of unpaid preference dividend till the effective date of scheme i.e 15th July 2010, stands cancelled.

 

 

FIXED ASSETS:

 

·         Land

·         Building

·         Plant and Machinery

·         Furniture and Fixture

·         Office Equipment

·         Computers

·         Vehicles

 

 

WEBSITE DETAILS:

 

COMPANY PROFILE:

 

Started in 1985 with the aim of manufacturing world-class ceramic glazed tiles.

 

 

PLANTS

 

Two plants, strategically located near major Indian markets. One near Vadodara, Gujarat, Western India; other near Bangalore, Karnataka, Southern India.

 

Vadodara plant has production installed capacity of 63.87 lacs square meters per annum of wall and floor tiles.

 

Bangalore plant has an installed capacity of 82.13 lacs square meters per annum of floor tiles.

 

 

The Company

 

Well-spread and well-connected distribution network comprising  29 Depots, more than 1000 Dealers and over 4000  Retailer to ensure optimal delivery.

 

Country-wide connectivity of depots through world-class ERP software adds to effective outbound logistics, inventory and receivable controls.

 

Exports to some of the most demanding markets of the world.

 

Also available Edge Cut Floor Tiles in large 397mm x 397mm format for that joint free look.

 

Feted with many awards for performance including Certificate of Merit conferred by the President of India for meritorious performance in Exports

 

Keeps in touch with end-users, influencers and channel partners with regularly organised events, exhibitions and meets.

 

 

 

BUSINESS DESCRIPTION

 

Subject is an India-based company. The Company is engaged in the business of production and sale of ceramic glazed tiles. As of March 31, 2011, the Company had an installed capacity of 10,837,500 square meters of ceramic floor and wall tiles. During the fiscal year ended March 31, 2011 (Fiscal 2011), the Company produced 6,653,188 square meters of tiles. The Company has two plants located near Vadodara, Gujarat, and the other near Bangalore, Karnataka. Vadodara plant has production installed capacity of 6.387 million square meters per annum of wall and floor tiles. Bangalore plant has an installed capacity of 8.213 million square meters per annum of floor tiles. Its products include Vigor, Stella, Indus LB, Indus CB, Veneer Rose, Veneer Beige, Dora Grey, Dora Ivory, Dora White, Corzo White, Corzo Pink and Corzo Ivory. For the nine months ended 31 December 2010, Bell Ceramics Limited's revenues totaled RS1.19B. Net loss totaled RS79.5M. Revenues are not comparable as the company is not reporting prior year financials. The company is engaged in the business of production and sale of ceramic glazed tiles. The company had installed capacity to produce 14,450,000 square meters of ceramic floor and wall tiles. It has two factories situated in Gujarat and Karnataka.

 

 

BOARD OF DIRECTORS

 

Mr. Anil Agarwal

 

Mr. Anil Agarwal is Non-Executive Independent Director of subject. He is a graduate in Mechanical Engineering. He is having almost more than 24 years, a long experience operating the ceramic tile plants. He has been associated as President Operations with OCIL, the holding company.

 

 

NEWS:

 

Bell Ceramics Limited Announces Change in Auditors

 

Apr 28, 2011

 

Bell Ceramics LImited announced the appointment of M/s S R Dinodia and Company, Chartered Accountants, New Delhi as the auditors of the Company to fill the casual vacancy arise on account of the resignation received from the existing auditors M/s R P Malhan and Company Chartered Accountants, New Delhi, until the conclusion of the next Annual General Meeting of the Company on the terms of remuneration to be decided by the Board of Directors from time to time.

 

 

Bell Ceramics Limited Announces Change in Auditors

 

Mar 17, 2011

 

Bell Ceramics Limited announced that the Auditors of the Company, M/s. R. P. Malhan and Company, Chartered Accountants, New Delhi, have submitted their resignation to be made with immediate effect. The Board of Directors of the Company have considered a proposal of appointment of M/s. S. R. Dindodia and Company, Chartered Accountants, New Delhi, as Auditors of the Company to fill up the causal vacancy arising on account of the above resignation. For appointment of new auditors an Extra Ordinary General meeting of the shareholders of the Company is scheduled to be held on Saturday, the April 16, 2011.

 

 

Orient Ceramics and Industries Limited updates on scheme of amalgamation with Bell Ceramics Limited

 

Feb 07, 2011

 

Orient Ceramics and Industries Limited announced that the Board of Directors of the Company at its meeting held on February 05, 2011, has granted in principle approval to amalgamate its Subsidiary Company, Bell Ceramics Limited with Orient Ceramics and Industries Limited.

 

 

Bell Ceramics Limited to Consider Proposal for Merger/ Amalgamation with Orient Ceramics and Industries Limited; announces change in current financial year

 

Feb 01, 2011

 

Bell Ceramics Limited announced that it is to consider the proposal for merger / amalgamation of Bell Ceramics Limited with Orient Ceramics and Industries Limited (OCIL), Bell Ceramics Limited also announced that for the convenience of implementing the proposal of merger as above, the Company has considered to change its current financial year and accordingly the current financial year would be for the period from April 01, 2010, to December 31, 2010, (nine months).

 

 

Bell Ceramics Limited Announces Change in Management Control

 

Jan 06, 2011

 

Bell Ceramics Limited announced the matter of the change in the Management Control of Bell Ceramics Limited from Mr. S K Jatia to OCIL consequent to the sale/ transfer of the 63% of the paid up equity of the company by Mr. S K Jatia to OCIL. Under the provisions of SEBI, OCIL had made an offer for purchase of upto 20% of the equity shares from the public shareholders. On completion of this offer, the equity shares held by Shri S K Jatia which was kept in Escrow account have been transferred in the name of OCIL. With this, OCIL has acquired the following shares of Bell Ceramics Limited. No. of shares is 75,87,709 (62.92%), acquired from S K Jatia through a Share Purchase Agreement. On completion of the transaction as above, effective December 29, 2010, Bell Ceramics Limited has become the subsidiary of Orient Ceramics and Industries Limited.

 

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.51.65

UK Pound

1

Rs.81.06

Euro

1

Rs.69.51

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

4

PAID-UP CAPITAL

1~10

3

OPERATING SCALE

1~10

3

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

3

--PROFITABILIRY

1~10

3

--LIQUIDITY

1~10

3

--LEVERAGE

1~10

3

--RESERVES

1~10

3

--CREDIT LINES

1~10

2

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

27

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

 

-

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.