MIRA INFORM REPORT

 

 

Report Date :

09.12.2011

 

IDENTIFICATION DETAILS

 

Name :

KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED

 

 

Registered Office :

Amul Dairy Complex , Anand 388011 , Gujarat

 

 

Country :

India                

 

 

Year of Establishment :

1946

 

 

Capital Investment / Paid-up Capital :

Not Divulged

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

BRDK00963E

 

 

PAN No.:

[Permanent Account No.]

AAACK9026D

 

 

Legal Form :

Subject is a Co-operative Society registered under Co-operative Societies Act.

 

 

Line of Business :

Manufacturer, Trader, Exporter and Distributor of ‘Amul’ Brand Milk and Milk Products such as Milk, Milk Powder, Butter Milk, Cheese, Curd, Butter, Ghee, Amul Lite, Nutramal, Chocolate, Pizza etc.

 

 

No. of Employees :

735 (Approximately)

 

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A

 

RATING

STATUS

PROPOSED CREDIT LINE

 

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a world-renowned successful venture in Co-operative sector. Amul brand effectively compete MNC brands.

 

It can be regarded as a promising business partner with a large credit line. 

 

 

NOTES:

 

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – September 30, 2011

 

Country Name

Previous Rating

(30.06.2011)

Current Rating

(30.09.2011)

India

A1

A1

 

 

 

 

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

INFORMATION DECLINED BY

 

Name :

Mr. Sanjay Desai

Designation :

Purchases Department

Date :

05.12.2011

 

 

Name :

Mr. Bhushan

Designation :

Senior Officer

Contact No.:

91-2692-256124

Date :

05.12.2011

 

 

LOCATIONS

 

Registered Office/ Factory :

Amul Dairy Mogar Complex, National Highway No. 3, Village Mogar, Anand – 388001, Gujarat, India

Tel. No.:

91-2692-256124

Fax No.:

91-2692-240225

E-Mail :

amulkai@guj.nic.in

Website :

http://www.amul.com

Location :

Owned

 

 

DIRECTORS

 

Name :

Mr. Ramsinh P. Parmar

Designation :

Chairman

 

 

Name :

Mr. Gordhan A. Patel

Designation :

Vice Chairman

 

 

Name :

Mr. Shivabhai M. Parmar

Designation :

Director

 

 

Name :

Mr. Maganbhai G. Zala

Designation :

Director

 

 

Name :

Mr. Navinbhai R. Patel

Designation :

Director

 

 

Name :

Mr. Pravinbhai M. Patel

Designation :

Director

 

 

Name :

Mr. Pravinsinh F. Solanki

Designation :

Director

 

 

Name :

Mr. Bhaijibhai A. Zalal

Designation :

Director

 

 

Name :

Mr. Raijibhai D. Patel

Designation :

Director

 

 

Name :

Ms. Madhuben D. Parmar

Designation :

Director

 

 

Name :

Ms. Saryuben B. Patel

Designation :

Director

 

 

Name :

Mr. Ranjitbhai K. Patel

Designation :

Director

 

 

Name :

Mr. C. B. Kotecha

Designation :

Director

 

 

Name :

Mr. B. M. Vyas

Designation :

Director

 

 

Name :

Mr. Rahul Kumar

Designation :

Director

 

 

KEY EXECUTIVES

 

Name :

Mr. Sanjay Desai

Designation :

Purchases Department

 

 

Name :

Mr. Bhushan

Designation :

Senior Officer

 

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

Kaira District Cooperative Milk Producers’ Union limited; Anand has 1059 member societies. Total members of the societies are 598707 as on 31.03.2004.

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturer, Trader, Exporter and Distributor of ‘Amul’ Brand Milk and Milk Products such as Milk, Milk Powder, Butter Milk, Cheese, Curd, Butter, Ghee, Amul Lite, Nutramal, Chocolate, Pizza etc.

 

 

Products :

Ø       Infant Milk Food

Ø       Skimmed Milk Powder

Ø       Butter

Ø       Cheese (Cheddar, Mozzarella, Emmental, Gouda)

Ø       Cheese Spreads

Ø       Ghee

Ø       Condensed Milk

Ø       Chocolates

Ø       Malted Milk Food

Ø       Bread Spreads

Ø       Fresh Milk

Ø       UHT Milk

Ø       Ice - Cream

 

 

Exports :

 

Products :

All kind of Milk Products       

Countries :

·         Nepal

·         Abu Dhabi

·         Singapore

·         Kuwait

·         U.S.A.

 

 

Imports :

 

Products :

Machinery

Countries :

·         Denmark

·         Germany

·         China

 

 

Terms :

 

Selling :

L/C, Cash, Credit 

 

 

Purchasing :

L/C, Cash, Credit 

 

 

GENERAL INFORMATION

 

Customers :

·         Wholesalers

·         Retailers

·         End Users

 

 

No. of Employees :

735 (Approximately)

 

 

Bankers :

·         Axis Bank

Vallabh Vidyanagar Branch, Anand, Gujarat, India

 

 

 

 

 

Banking Relations :

--

 

 

Auditors :

Not Available

 

 

Associates/Subsidiaries :

·         Gujarat State Co-operative Milk Marketing Federation Limited

Address: Amul Dairy, Anand – 388001, India

Line of Business: Marketing of Milk and Milk Products.

 


 

CAPITAL STRUCTURE

 

Not Divulged

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

Not Divulged

 

 

LOCAL AGENCY FURTHER INFORMATION

 

HISTORY:

 

Subject  was registered on December 14, 1946 as a response to exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat). Milk Producers had to travel long distances to deliver milk to the only dairy, the Polson Dairy in Anand. Often milk went sour as producers had to physically carry the milk in individual containers, especially in the summer season. These agents arbitrarily decided the prices depending on the production and the season. Milk is a commodity that has to be collected twice a day from each cow/buffalo. In winter, the producer was either left with surplus / unsold milk or had to sell it at very low prices. Moreover, the government at that time had given monopoly rights to Polson Dairy (around that time Polson was the most well known butter brand in the country) to collect milk from Anand and supply it to Bombay city in turn. India ranked nowhere amongst milk producing countries in the world because of its limitations in 1946 British Raj.

 

Angered by the unfair and manipulative trade practices, the farmers of Kaira District approached Sardar Vallabhbhai Patel (who later became the first Deputy Prime Minister and Home Minister of free India) under the leadership of the local farmer leader Tribhuvandas Patel. Sardar Patel advised the farmers to form a Cooperative and supply milk directly to the Bombay Milk Scheme instead of selling it to Polson (who did the same but gave low prices to the producers). He sent Morarji Desai (who later became Prime Minister of India) to organize the farmers. In 1946, the farmers of the area went on a milk strike refusing to be further oppressed. Thus the Kaira District Cooperative was established to collect and process milk in the District of Kaira in 1946. Milk collection was also decentralized, as most producers were marginal farmers who were in a position to deliver 1-2 litres of milk per day. Village level cooperatives were established to organize the marginal milk producers in each of these villages.

 

The Cooperative was further developed and managed by Dr. V Kurien along with Shri H M Dalaya. The first modern dairy of the Kaira Union was established at Anand. Indigenous research and development and technology development at the Cooperative had led to the successful production of skimmed milk powder from buffalo milk – the first time on a commercial scale anywhere in the world.

 

The success of the dairy co-operative movement spread rapidly in Gujarat. Within a short span five other district unions – Mehsana, Banaskantha, Baroda, Sabarkantha and Surat were organized. In order to combine forces and expand the market while saving on advertising and avoid a situation where milk cooperatives would compete against each other it was decided to set up an apex marketing body of dairy cooperative unions in Gujarat. Thus, in 1973, the Gujarat Co-operative Milk Marketing Federation was established. Subejct which had established the brand name Amul in 1955 decided to hand over the brand name to GCMMF (AMUL).

 

Dr. Verghese Kurien, the World Food Prize and the Magsaysay Award winner, was the architect of India’s White Revolution, which helped India emerge as the largest milk producer in the world.

 

Impressed with the development of dairy cooperatives in Kaira District and its success, Shri Lal Bahadur Shastri, the then Prime Minister of India during his visit to Anand in 1964, asked Dr. V Kurien to replicate the Anand type dairy cooperatives all over India. Thus, the National Dairy Developed Board was formed and Operation Flood Programme was launched for replication of the Amul Model all over India.

 

 

GCMMF TODAY

 

GCMMF is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat, which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing affordable quality products. GCMMF markets and manages the Amul brand. From mid-1990s Amul has entered areas not related directly to its core business. Its entry into ice cream was regarded as successful due to the large market share it was able to capture within a short period of time – primarily due to the price differential and the brand name. It also entered the pizza business, where the base and the recipes were made available to restaurant owners who could price it as low as 30 rupees per pizza when the other players were charging upwards of 100 rupees.

 

 

COMPANY INFO

 

The Gujarat Cooperative milk Marketing Federation Limited, Anand (GCMMF) is the largest food products marketing organisation of India. It is the apex organization of the Dairy Cooperatives of Gujarat. This State has been a pioneer in organizing dairy cooperatives and our success has not only been emulated in India but serves as a model for rest of the World. Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic network that links more than 3.1 million village milk producers with millions of consumers in India These cooperatives collect on an average 9.4 million litres of milk per day from their producer members, more than 70% of whom are small, marginal farmers and landless labourers and include a sizeable population of tribal folk and people belonging to the scheduled castes.

 

The turnover of GCMMF (AMUL) during 2010-11 was Rs.97.74  billion. It markets the products, produced by the district milk unions in 30 dairy plants, The farmers of Gujarat own the largest state of the art dairy plant in Asia – Mother Dairy, Gandhinagar, Gujarat – which can handle 2.5 million litres of milk per day and process 100 MTs of milk powder daily. GCMMF (AMUL)’s Total Quality Management ensures the quality of products right from the starting point (milk producer) through the value chain until it reaches the consumer.

 

Ever since the movement was launched fifty-five years ago, Gujarat’s Dairy Cooperatives have brought about a significant social and economic change to our rural people. The Dairy Cooperatives have helped in ending the exploitation of farmers and demonstrated that when our rural producers benefit, the community and nation benefits as well.

 

The Gujarat Cooperative Milk Marketing Federation Limited cannot be viewed simply as a business enterprise. It is an institution created by the milk producers themselves to primarily safeguard their interest economically, socially as well as democratically. Business houses create profit in order to distribute it to the shareholders. In the case of GCMMF the surplus is ploughed back to farmers through the District Unions as well as the village societies. This circulation of capital with value addition within the structure not only benefits the final beneficiary – the farmer – but eventually contributes to the development of the village community. This is the most significant contribution the Amul Model cooperatives has made in building the Nation.

 

 

 

THE THREE-TIER "AMUL MODEL"

 

The Amul Model is a three-tier cooperative structure. This structure consists of a Dairy Cooperative Society at the village level affiliated to a Milk Union at the District level which in turn is furthler federated into a Milk Federation at the State level. The above three-tier structure was set up in order to delegate the various functions, milk collection is done at the Village Dairy Society, Milk Procurement and Processing at the District Milk Union and Milk and Milk Products Marketing at the State Milk Federation. This helps in eliminating not only internal competition but also ensuring that economies of scale is achieved. As the above structure was first evolved at Amul in Gujarat and thereafter replicated all over the country under the Operation Flood Programme, it is known as the ‘Amul Model’ or ‘Anand Pattern’ of Dairy Cooperatives.

 

Responsible for Marketing of Milk and Milk Products Responsible for Procurement and Processing of Milk Responsible for Collection of Milk Responsible for Milk Production

 

 

VILLAGE DAIRY COOPERATIVE SOCIETY (VDCS)

 

The main functions of the VDCS are as follows:

 

·         Collection of surplus milk from the milk producers of the village and payment based on quality and quantity

 

·         Providing support services to the members like Veterinary First Aid, Artificial Insemination services, cattle-feed sales, mineral mixture sales, fodder and fodder seed sales, conducting training on Animal Husbandry and Dairying, etc.

 

·         Selling liquid milk for local consumers of the village

 

·         Supplying milk to the District Milk Union

 

Thus, the VDCS in an independent entity managed locally by the milk producers and assisted by the District Milk Union.

 

 

DISTRICT COOPERATIVE MILK PRODUCERS’ UNION (MILK UNION)

 

The main functions of the Milk Union are as follows:

 

·         Procurement of milk from the Village Dairy Societies of the District

 

·         Arranging transportation of raw milk from the VDCS to the Milk Union.

 

·         Providing input services to the producers like Veterinary Care, Artificial Insemination services, cattle-feed sales, mineral mixture sales, fodder and fodder seed sales, etc.

 

·         Conducting training on Cooperative Development, Animal Husbandry and Dairying for milk producers and conducting specialised skill development and Leadership Development training for VDCS staff and Management Committee members.

 

·         Providing management support to the VDCS along with regular supervision of its activities.

 

·         Establish Chilling Centres and Dairy Plants for processing the milk received from the villages.

 

·         Selling liquid milk and milk products within the District

 

·         Process milk into various milk and milk products as per the requirement of State Marketing Federation.

 

·         Decide on the prices of milk to be paid to milk producers as well on the prices of support services provided to members.

 

State Cooperative Milk Federation (Federation) The main functions of the Federation are as follows:

 

·         Marketing of milk and milk products processed / manufactured by Milk Unions.

 

·         Establish distribution network for marketing of milk and milk products.

 

·         Arranging transportation of milk and milk products from the Milk Unions to the market.

 

·         Creating and maintaining a brand for marketing of milk and milk products (brand building).

 

·         Providing support services to the Milk Unions and members like Technical Inputs, management support and advisory services.

 

·         Pooling surplus milk from the Milk Unions and supplying it to deficit Milk Unions.

 

·         Establish feeder-balancing Dairy Plants for processing the surplus milk of the Milk Unions.

 

·         Arranging for common purchase of raw materials used in manufacture / packaging of milk products.

 

·         Decide on the prices of milk and milk products to be paid to Milk Unions.

 

·         Decide on the products to be manufactured at various Milk Unions (product-mix) and capacity required for the same.

 

·         Conduct long-term Milk Production, Procurement and Processing as well as Marketing Planning.

 

·         Arranging Finance for the Milk Unions and providing them technical know-how.

 

·         Designing and Providing training on Cooperative Development, Technical & Marketing functions.

 

·         Conflict Resolution and keeping the entire structure intact.

 

 

They have around 176 cooperative dairy Unions formed by 1,25,000 dairy cooperative societies having a total membership of around 13 million farmers on the same pattern, who are processing and marketing milk and milk products profitably, be it Amul in Gujarat or Verka in Punjab, Vijaya in Andhra Pradesh or a Nandini in Karnataka. This entire process has created more than 190 dairy processing plants spread all over India with large investments by these farmers’ institutions. These cooperatives today collect approximately 23 million kgs. of milk per day and pay an aggregate amount of more than Rs.125 billion to the milk producers in a year.

 

 

IMPACT OF THE "AMUL MODEL"

 

The effects of Operation Flood Programme are more appraised by the World Bank in its recent evaluation report. It has been proved that an investment of Rs. 20 billion over 20 years under Operation Flood Programme in 70s and 80s has contributed in increase of India’s milk production by 40 Million Metric Tonne (MMT) i.e. from about 20 MMT in pre- Operation Flood period to more than 60 MMT at the end of Operation flood Programme. Thus, an incremental return of Rs. 400 billion annually have been generated by an investment of Rs. 20 billion over a period of 20 years. This has been the most beneficial project funded by the World Bank anywhere in the World. One can continue to see the effect of these efforts as India’s milk production continues to increase and now stands at 90 MMT. Despite this fourfold increase in milk production, there has not been drop in the prices of milk during the period and has continued to grow.

 

Due to this movement, the country’s milk production tripled between the years 1971 to 1996. Similarly, the per capita milk consumption doubled from 111 gms per day in 1973 to 222 gms per day in 2000. Thus, these cooperatives have not just been instrumental in economic development of the rural society of India but it also has provided vital ingredient for improving health and nutritional requirement of the Indian society. Very few industries of India have such parallels of development encompassing such a large population.

 

These dairy cooperatives have been responsible in uplifting the social and economic status of the women folk in particular as women are basically involved in dairying while the men are busy with their agriculture. This has also provided a definite source of income to the women leading to their economic emancipation.

 

The three-tier ‘Amul Model’ has been instrumental in bringing about the White Revolution in the country. As per the assessment report of the World Bank on the Impact of Dairy Development in India, the ‘Anand Pattern’ has demonstrated the following benefits:

 

·         Have multi-dimensional impacts

·         The importance of getting government out of commercial enterprises

·         The importance of market failure in agriculture

·         The power and problems of participatory organisations

·         The importance of policy

 

 

ACHIEVEMENTS OF THE "AMUL MOVEMENT"

 

The dairy cooperatives have been able to maintain democratic structure at least at the grass-root level with the management committee of the village level unit elected from among the members in majority of the villages.

 

The dairy cooperatives have also been instrumental in bridging the social divide of caste, creed, race, religion and language at the villages, by offering open and voluntary membership.

 

 

ACHIEVEMENTS OF GCMMF

 

·         3.1 million milk producer member families

 

·         15,760 village societies

 

·         15 District Unions

 

·         9.4 million liters of milk procured per day

 

·         Rs. 150 million disbursed in cash daily

 

·         GCMMF is the largest cooperative business of small producers with an annual turnover of Rs. 53 billion

 

·         The Govt. of India has honoured Amul with the “Best of all categories Rajiv Gandhi National Quality Award”.

 

·         Largest milk handling capacity in Asia

 

·         Largest Cold Chain Network

 

·         48 Sales offices, 5000 Wholesale Distributors, 7 lakh retail outlets

 

·         Export to 37 countries worth Rs.1500.000 Millions 

 

·         Winner of APEDA award for nine consecutive years

 

 

AMUL BRAND BUILDING

 

GCMMF (AMUL) has the largest distribution network for any FMCG company. It has nearly 50 sales offices spread all over the country, more than 5,000 wholesale dealers and more than 7,00,000 retailers.

 

AMUL is also the largest exporter of dairy products in the country. AMUL is available today in over 40 countries of the world. AMUL is exporting a wide variety of products which include Whole and Skimmed Milk Powder, Cottage Cheese (Paneer), UHT Milk, Clarified Butter (Ghee) and Indigenous Sweets. The major markets are USA, West Indies, and countries in Africa, the Gulf Region, and [SAARC] SAARCneighbours, Singapore, The Philippines, Thailand, Japan and China.

 

In September 2007, Amul emerged as the leading Indian brand according to a survey by Synovate to find out Asia's top 1000 Brands.

 

In 2011, Amul was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report, published by Trust Research Advisory.

 

India's top 20 brands: Amul is No. 1: Rediff.com

 

 

PRODUCTS

 

Amul's product range includes milk powders, milk, butter, ghee, cheese, Masti Dahi, Yoghurt, Buttermilk chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, flavoured milk, basundi, Nutramul brand and others. In January 2006, Amul plans to launch India's first sports drink Stamina, which will be competing with Coca Cola's Powerade and PepsiCo's Gatorade.

 

In August 2007, Amul introduced Kool Koko, a chocolate milk brand extending its product offering in the milk products segment. Other Amul brands are Amul Kool, a low calorie thirst quenching drink; Masti Butter Milk; Kool Cafe, ready to drink coffee and India's first sports drink Stamina.

 

Amul's sugar-free Pro-Biotic Ice-cream won The International Dairy Federation Marketing Award for 2007.

 

 

MASCOT

 

Since 1967 Amul products' mascot has been the very recognisable "Amul baby" (a chubby butter girl usually dressed in polka dotted dress) showing up on hoardings and product wrappers with the equally recognisable tagline Utterly Butterly Delicious Amul.The mascot was first used for Amul butter. But in recent years in a second wave of ad campaign for Amul products, she has also been used for other product like ghee and milk.

 

An Amul butter ad on Pakistan's Kargil War fiasco. The image shows the "Amul baby" in between George Fernandes and Atal Behari Vajpayee.

 

 

ADVERTISING

 

In 1966, Amul hired Sylvester daCunha, then managing director of the advertising agency AS to design a new ad campaign for Amul Butter. daCunha designed an add campaign as series of hoardings with topical ads, relating to day-to-day issues. The campaign was widely popular and earned a Guiness world record for the longest running ad campaign in the world. Since the 1980s, cartoon artist Bharat Dabholkar has been involved with sketching the Amul ads, who rejected the trend of using celebrities in advertisement campaigns. Dabholkar credited chairman Varghese Kurien with creating a free atmosphere that fostered the development of the ads.

 

Despite encountering political pressure on several occasions, daCunha's agency has made it a policy of not backing down. Some of the more controversial Amul ads include one commenting on Naxalite uprising in West Bengal, on the Indian Airlines employees strike, and the one depicting the Amul butter girl wearing a Gandhi cap.

 

Amul hired DraftFCB+Ulka for the brands of Amul milk, chocolates, paneer, ghee, ice-cream.

 

 

IN POPULAR CULTURE

 

The establishment of Amul is also known as White Revolution. The White Revolution of India inspired the notable Indian film-maker Shyam Benegal to base his film Manthan (1976) on it. The film starred Smita Patil, Girish Karnad, Naseeruddin Shah and Amrish Puri. The film itself was financed by over five lakh rural farmers in Gujarat who contributed Rs 2 each to the film'š budget. Upon its release, these same farmers went in truckloads to watch 'their' film, making it a commercial success, the film was chosen for the 1977 National Film Award for Best Feature Film in Hindi. The Amul success story is taken up as a case study in marketing in many premier management institutes across the world.

 

The White Revolution ushered an era of plenty from a measly amount of milk production and distribution. Aside from the great measurable success that this project was, it also demonstrated the power of "collective might". A small set of poor farmers of Kheda district in Gujarat had the vision and foresight to act in a way that was good for the society and not for the self alone.

 

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.51.77

UK Pound

1

Rs.81.32

Euro

1

Rs.69.42

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

 

-

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.