MIRA INFORM REPORT

 

 

Report Date :           

10.12.2011

 

IDENTIFICATION DETAILS

 

Name :

BRI-STAR  JEWELLERS  LTD.

 

 

Registered Office :

Room 803, 8/F., Guardforce Centre, 3 Hok Yuen Street East, Hunghom, Kowloon

 

 

Country :

Hong Kong

 

 

Date of Incorporation :

01.09.2003

 

 

Com. Reg. No.:

33936092

 

 

Legal Form :

Private Limited Company.

 

 

Line of Business :

Manufacturer, Importer, Exporter and Retailer of all kinds of diamonds and jewellery products, emerald, precious stones, etc.

 

 

No. of Employees :

20 persons

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

No Complaints

 

 

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – September 30th, 2011

 

Country Name

Previous Rating

                   (30.06.2011)                  

Current Rating

(30.09.2011)

Hong Kong

A2

A2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


Company name

 

BRI-STAR  JEWELLERS  LTD.

 

 

Company ADDRESS

 

Room 803, 8/F., Guardforce Centre, 3 Hok Yuen Street East, Hunghom, Kowloon, Hong Kong.

PHONE:            2180 8881

FAX:                 2121 8884

E-MAIL:            info@bri-star.com

info@brilliantstarhk.com

sales@bri-star.com

 

 

MANAGEMENT

 

Managing Director:  Mr. Yep Mau Koung, Ben

 

 

SUMMARY

 

Incorporated on:             1st September, 2003.

 

Organization:                 Private Limited Company.

 

Capital:                         Nominal:           HK$100,000.00

Issued:              HK$50,000.00

 

Business Category:        Manufacturer, Importer, Exporter and Retailer.

 

Employees:                   20.  (Hong Kong)

 

Main Dealing Banker:     The Hongkong & Shanghai Banking Corp. Ltd., Hong Kong.

 

Banking Relation:           Satisfactory.


Company ADDRESS

 

Registered Head Office:-

Room 803, 8/F., Guardforce Centre, 3 Hok Yuen Street East, Hunghom, Kowloon, Hong Kong.

 

The Landmark Flagship Store:-

Town and Country

Shop 302 and 303, 3/F., The Landmark, Central, Hong Kong.

[Tel: 2522 3663;  E-mail: info@townandcountryhk.com]

 

China Stores:-

Shenzhen Store & Showroom
1A010, Jinli International Jewellery Exchange Centre, 48 Beili Road South, Shenzhen, China.         

[Tel: (86-755) 2587 7820]

 

Guiyang Store
1/F., ZC Plaza, 2 Zhongshan Road East, Guiyang, Guizhou Province, China.                     

[Tel: (86-851) 5861 438]

 

Kunming Store
1F-15, Vogue Plaza, 41 Tongren Street, Kunming, Yunnan Province, China.                      

[Tel: (86-871) 3620 396]

 

China Factory:  Foshan, Guangdong, China.

 

Holding Company:-

Great Allied Profits Ltd., British Virgin Islands.

 

Associated Companies:-

·         Bri-Star Jewelry International Ltd., Hong Kong.  [Dissolved]

·         Bri-Star Jewelry Manufacturing Ltd., Hong Kong.

·         Smartrend (Hong Kong) Ltd., China.

·         Town and Country, Hong Kong.

·         Unique Design Inc., USA.

 

 

BUSINESS REGISTRATION NUMBER

 

33936092

 

 

COMPANY FILE NUMBER

 

0859662

 


MANAGEMENT

 

Managing Director:  Mr. Yep Mau Koung, Ben

General Manager:  Mrs. Suda Yep

 

CAPITAL

 

Nominal Share Capital: HK$100,000.00 (Divided into 1,000,000 shares of HK$0.10 each)

 

Issued Share Capital:     HK$50,000.00

 

 

SHAREHOLDERS

(As per registry dated 01-09-2011)

 

Name

 

No. of shares

Great Allied Profits Ltd.

P.O. Box 957, Offshore Incorporations Centre, Road Town, Tortola, British Virgin Islands.

 

499,999

New Atlantic Assets Ltd.

P.O. Box 957, Offshore Incorporations Centre, Road Town, Tortola, British Virgin Islands.

 

1

 

 

–––––––

 

Total:

500,000

======

 

 

DIRECTORS  

(As per registry dated 01-09-2011)

 

Name

(Nationality)

 

Address

YEP Mau Koung

Room 803, 8/F., Guardforce Centre, 3 Hok Yuen Street East, Hunghom, Kowloon, Hong Kong.

 

Great Allied Profits Ltd.

P.O. Box 957, Offshore Incorporations Centre, Road Town, Tortola, British Virgin Islands.

 


SECRETARY 

(As per registry dated 01-09-2011)

 

Name

Address

Co. No.

Royal Honour Consultants Ltd.

Room 702, 7/F., Tung Yip Commercial Building, 244 Des Voeux Road Central, Hong Kong.

0764691

 

 

HISTORY

 

The subject was incorporated on 1st September, 2003 as a private limited liability company under the Hong Kong Companies Ordinance.

Originally the subject was registered under the name of Brilliant Star Jewellers Ltd., name changed to the present style on 7th April, 2005.

Apart from these, neither material change nor amendment has been ever traced and noted.

 

 

OPERATIONS

 

Activities:                      Manufacturer, Importer, Exporter and Retailer.

 

Lines:                           All kinds of diamonds and jewellery products, emerald, precious stones, etc.

 

Brand Name:                 Ben Yep Collection.

 

Employees:                   20.  (Hong Kong)

1,500.  (China)

 

Materials/Commodities:  India, Belgium, other European countries, etc.

 

Markets:                       Japan, India, other Asian countries, etc.

 

Terms/Sales:                 L/C, T/T, etc.

 

Terms/Buying:               L/C, T/T, D/P, etc.

 

 

MEMBERSHIP

 

·         Hong Kong Jewellery & Jade Manufacturers Association, Hong Kong.

·         Hong Kong Jewelry Manufacturers’ Association, Hong Kong.

 

FINANCIAL INFORMATION

 

Nominal Share Capital:   HK$100,000.00 (Divided into 1,000,000 shares of HK$0.10 each)

 

Issued Share Capital:     HK$50,000.00

 

Mortgage or Charge:-

Date of  Assignment of Life Insurance:  19-03-2008

Amount:                                                Secured Indebtedness

Property:                                               (i) All the Assignor’s claims, options, privileges, right, title, interest and benefit in and under the Insurance; and (ii) all the Assignor’s claims and rights against the issuer of the Policy in respect of the Policy upon the terms herein set out as a continuing security for the due and punctual payment of the Secured Indebtedness and the due and punctual performance and observance by the Borrower (Bri-Star Jewelry Manufacturing Ltd.) of all other obligations of the Borrower contained in the Facility Letter

Mortgagee:                    The Hongkong & Shanghai Banking Corp. Ltd., Hong Kong.

 

Profit or Loss:                Making a small profit every year.

 

Condition:                      Business is rather active.

 

Facilities:                      Making active use of general banking facilities.

 

Payment:                      Met trade commitments as required.

 

Commercial Morality:     Satisfactory.

 

Banker:                         The Hongkong & Shanghai Banking Corp. Ltd., Hong Kong.

 

Standing:                      Good.

 

 

GENERAL

 

Bri-Star Jewellers Ltd. is a wholly-owned subsidiary of Great Allied Profits Ltd. which is a BVI-registered firm.

The subject is chiefly controlled by the Yep family.  Director is Mr. Ben Yep Mau Koung who is a Hong Kong merchant.

The subject is a diamond and colour stone jewellery trader.  Most of its products are designed by Ben Yep.  The subject is a rather fast-growing and creative manufacturer and exporter of diamond and colour stone jewellery, mainly in 10K-18K gold, sterling silver and platinum.


The followings are the main products of the subject:-

·         Finished Jewellery

o        Diamond Jewellery

§         White Diamond Jewellery

§         Colour Diamond Jewellery

o        Gem Set Jewellery

§         Emerald Jewellery

§         Ruby Jewellery

§         Sapphire Jewellery

o        Semi precious Gemstone Jewellery

§         Others

o        Gold Jewellery

§         14K Gold Jewellery

§         18K Gold Jewellery

§         24K Gold Jewellery

§         Fineness not Specified

o        Silver Jewellery

§         Fineness not Specified

o        Platinum Jewellery

§         Pt 950 Platinum Jewellery

o        Pearl Jewellery

§         South Sea Pearl Jewellery

§         Tahitian Pearl Jewellery

o        Other Jewellery

§         Others

The subject’s main factory is in Foshan, Guangdong, China, known as Smartrend (Hong Kong) Ltd. employing about 1,500 persons.

With over 30 years of designing experience, Ben Yep, has launched a new line of fine jewellery, the “BEN YEP Collection” 2006.  This collection has been aired on one of the largest TV network in the United Stated.  Ben’s jewellery design career was first started in Hong Kong and quickly dot promoted as chief designer in a top jewellery manufacturer.  In order to maximize his potential, he went to America where he became a GIA certified designer and gemmologist.  After working for an internationally renowned luxury jeweller in New York, he started his own business in jewellery designing and manufacturing.

The subject’s sister company Unique Design Inc. [UD] is based in New York, the United States.  UD is engaged in distributing jewellery and diamond products.  Its customer base is the top 20 largest retail chain stores, department stores and TV shopping networks nationwide.

The subject also has got its own retailing shop in Hong Kong known as Town and Country.  This shop is one of the earliest luxury jewellery shops in Hong Kong.  Having a history of over 50 years, Town and Country now has moved to Shop 302 and 303, 3/F., The Landmark, Central, Hong Kong.

Besides the Hong Kong shop, the subject also has set up a showroom and retailing shop in Shenzhen Special Economic Zone, as well as a store in Guiyang City of Guizhou Province, and a store in Kunming of Yunnan Province.

In order to penetrate the international market further, the subject has taken part in fairs and exhibitions held in Hong Kong and other foreign large cities such as Las Vegas, Basel, Tokyo, Shenzhen Special Economic Zone, etc.  It is going to take part in “HKTDC Hong Kong International Jewellery Show 2012” which will be held in Wanchai, Hong Kong during the period of 16th to 20th February, 2012.

The subject’s annual sales turnover is rather significant.  History in Hong Kong is over eight years and three months.

On the whole, consider the subject good for normal business engagements.


DIAMOND INDUSTRY – INDIA

 

-          From time immemorial, India is well known in the world as the birthplace for diamonds.  It is difficult to trace the origin of diamonds but history says that in the remote past, diamonds were mined only in India. Diamond production in India can be traced back to almost 8th Century B.C.  India, in fact, remained undisputed leader till 18th Century when Brazilian fields were discovered in 1725 followed by emergence of S. Africa, Russia and Australia.

-          The achievement of the Indian diamond industry was possible only due to combination of the manufacturing skills of the Indian workforce and the untiring and unflagging efforts of the Indian diamantaires, supported by progressive Government policies.

-          The area of study of family owned diamond businesses derives its importance from the huge conglomerate of family run organizations which operate in the diamond industry since many generations.

-          Some of the basic traits of family run business enterprises include spirit of entrepreneurship, mutual trust lowers transaction costs, small, nimble and quick to react, information as a source of advantage and philanthropy.

-          Family owned diamond businesses need to improve on many fronts including higher standard of corporate governance, long-term performance – focused strategies, modern management and technology.

-          The diamond jewellery industry in India today may be more than Rs 60000 mil and is rated amongst the fastest growing  in the world. Indi ranks third in the world in domestic diamond consumption.

-          Utmost caution is to be exercised while dealing with some medium and large diamond traders which are usually engaged in fictitious import – export, inter-company transactions, financially assisted by banks. In the process, several public sector banks lost several hundred million rupees. They mostly diverted borrowed money for diamond business into real estate and capital markets.

-          Excerpts from Times of India dated 30th October 2010 is as under –

 

DIAMOND SAGA – DIRTY DOZEN STUCK WITH 2K CR DEBT

 

This could be the biggest credibility crisis the Indian diamond industry has ever faced. Fifteen banks run the risk of losing Rs 2000 crore lent to a dozen diamond firms in Surat. Until about two months ago, they had not repaid  these dues. Bankers believe many diamantaires borrowed money during the economic downturn two years ago and diverted funds to businesses like real estate and capital markets. Many of themselves made money from these businesses but their diamond companies have gone sick and declared insolvency.

-          Most of the money borrowed from the banks in the name of their diamond business has been diverted in real estate and the share market. The banks are not in a position to seize their properties because in many cases, these were purchased in the name of their relatives and friends.

 


FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.52.23

UK Pound

1

Rs.81.55

Euro

1

Rs.69.60

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.