MIRA INFORM REPORT

 

 

Report Date :

17.02.2011

 

The Correct Name of the Company isREAL IMAGE MEDIA TECHNOLOGIES PRIVATE LIMITED

 

IDENTIFICATION DETAILS

 

Name :

REAL IMAGE MEDIA TECHNOLOGIES PRIVATE LIMITED (w.e.f.20.04.2000)

 

 

Formerly Known As :

Media Artists Private Limited

 

 

Registered Office :

No.7B, IIIrd Street, Balaji Nagar, Royapettah, Chennai – 600014, Tamilnadu

 

 

Country :

India

 

 

Financials (as on) :

31.03.2010

 

 

Date of Incorporation :

01.01.1986

 

 

Com. Reg. No.:

18-012536

 

 

CIN No.:

[Company Identification No.]

U92490TN1986PTC012536

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

CHEM01218A

 

 

PAN No.:

[Permanent Account No.]

AAACM2150N

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

The Company Is Engaged in The Media and Entertainment Industry

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (45)

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

 

Maximum Credit Limit :

USD 4667000

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having satisfactory track. The company has successful in wiping off the losses of previous year. Trade relations are reported as fair. Business is active. Payments are reported to be usually correct and as per commitments.

 

The company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – April 1, 2010

 

Country Name

Previous Rating

(31.12.2009)

Current Rating

(01.04.2010)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


 

LOCATIONS

 

Registered Office :

No.7B, IIIrd Street, Balaji Nagar, Royapettah, Chennai – 600014, Tamilnadu, India

Tel. No.:

91-44-42041505

Fax No.:

91-44-42060761

E-Mail :

info@realimage.com

srinivasan.mahalingam@realimage.co.in

Website :

http://www.realimage.com

 

 

DIRECTORS

 

As on 30.09.2010

Name :

Mr. Jayendra Panchapakesan

Designation :

Whole-time Director

Address :

2A, Paduka Apartments, 9, First Cross Street CIT Colony, Chennai – 600004, Tamilnadu, India

Date of Birth/Age :

21.03.1958

Date of Appointment :

28.04.2000

DIN :

00320286

 

 

Name :

Mr. Vasu Devan Raj

Designation :

Nominee Director

Address :

40 Murrays Gate Road Flat 3A, Alwarpet, Chennai – 600018, Tamilnadu, India

Date of Birth/Age :

19.08.1946

Date of Appointment :

17.07.2009

DIN :

01115565

 

 

Name :

Mr. Sameer Anil Wagle

Designation :

Nominee Director

Address :

202, Vinayak Angan, Old Prabhadevi Road, Prabhadevi, Mumbai – 400025, Maharashtra, India

Date of Birth/Age :

08.05.1971

Date of Appointment :

21.08.2008

DIN :

02341432

 

 

Name :

Mr. Senthil Kumar Veerappan

Designation :

Whole-time Director

Address :

16, First St., Balaji Nagar, Royapettah, Chennai – 600014, Tamilnadu, India

Date of Birth/Age :

07.11.1963

Date of Appointment :

25.02.1989

DIN :

00320535

 

 

Name :

Mr. Yoshiki Hashimoto

Designation :

Nominee Director

Address :

Nara 5-6-10, Aoba-Ku, Yokohama Shi, Japan

Date of Birth/Age :

24.06.1954

Date of Appointment :

27.08.2008

DIN :

02341471

 

 

Name :

Mr. Willie Long Chi Wong

Designation :

Alternate Director

Address :

G/F, Park View Court, 196 NGA Tsin Wai8 Rd, Kowloon, Hongkong

Date of Birth/Age :

06.11.1960

Date of Appointment :

29.01.2010

DIN :

02989240

 

 

KEY EXECUTIVES

 

Name :

Mr. M. Srinivasan

Designation :

Secretary

Address :

“Prajwal Vaishnavi”, 864A, 64th Street, 10th Sector, KK Nagar, Chennai – 600078, Tamilnadu, India

Date of Birth/Age :

12.11.1964

Date of Appointment :

03.05.2010

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 30.09.2010

Names of Shareholders

No. of Equity Shares

No. of Preference Shares

Mr. Jayendra Panchapakesan

357750

-

Mr. Arun Veerappan

295000

-

Mrs. Meena Veerappan

503800

-

Mr. Senthil Kumar

553100

-

Ms. Vee. Vijayalakshmi

234000

-

Mr. V. Siva Kumar

187200

-

Mr. A.J. Joseph Enok

44500

-

Mrs. Julie Enok

6000

-

Mr. S. Gunaseelan

30000

-

Mr. D. Ashok Kumar

30000

-

M/s. Textam Productions Private Limited, Chennai, Tamilnadu, India

6000

-

M/s. Real Image Private Limited, Chennai, Tamilnadu, India

1746725

-

P.C. Sreeram

 357750

-

M/s. RI Computers Private Limited, Pondicherry

715500

-

Trans Global Technologies Inc, USA

455766

-

StreetEdge Goldengate Inv. LP, USA

1597302

-

Intel Capital Mauritius Limited, Mauritius

 2571

-

Viju Thomas

24000

-

Canara Bank, Mumbai, Maharashtra, India

531567

-

Andhra Bank, Mumbai, Maharashtra, India

354378

-

Union Bank Of India, Mumbai, Maharashtra, India

354378

-

Mr. Vijay Kumar Angadi

4543

-

Mr. P.C. Nayak

4543

-

CSI BD (Mauritius), Mauritius

790

-

Reliance Capital Limited, Navi Mumbai, Maharashtra, India

790

-

Nomura Asia Investment Private Limited, Singapore

625747

-

Mr. P. Venkatesh

3000

-

 

 

 

Intel Capital Mauritius Limited, Mauritius

 

2768569

CSI BD (Mauritius), Mauritius

 

789941

Reliance Capital Limited, Navi Mumbai, Maharashtra, India

 

789941

Nomura Asia Investment Private Limited, Singapore

 

3095160

Total

9026700

7443611

 

As on 30.09.2010

 

Category

Percentage

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

30.00

Nationalized or Other Banks

14.00

Bodies corporate

27.00

Directors or relatives of Directors

24.00

Other top fifty shareholders

5.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

The Company Is Engaged in The Media and Entertainment Industry

 

 

Products :

Recording Re-recording and mixing for features films, production of tele-films, Advertisement of films

 

Item Code No. – 370690.40

 

 

 

 

GENERAL INFORMATION

 

Bankers :

  • Bharat Overseas Bank Limited
  • Indian Overseas Bank

Address : Gemini Circle Branch, New No. 297, Cathdral Road, Chennai – 600086, Tamilnadu, India

 

 

Facilities :

Secured Loan

31.03.2010

(Rs.in million)

31.03.2009

(Rs.in million)

 

 

 

Cash Credit

37.761

50.309

Term Loan

33.880

21.716

Interest Accrued and Due

0.000

0.231

Hire Purchase Liability (secured on assets purchased under hire purchase scheme)

0.8893

0.260

Total

72.534

72.516

Note :

a. Cash credit is secured by hypothecation of stocks, book debts, claims, bills, etc in addition to first charge on all fixed assets of the Company. The facilities are further secured by an equitable mortgage on the leasehold rights of the landed property at Chennai on which the Company's Building is constructed

 

b. Term Loan (secured by hypothecation of plant and machinery equipment acquired out of this loan, raw materials and stores and all articles manufactured therefrom now or after, in addition to first charge over fixed assets of the Company . Includes Rs. 518.499 million (Rs.11.091 million) repayable within one year).

 

Banking Relations :

--

 

 

Auditors :

 

Name :

 Deloitte Haskins and Sells

Chartered Accountant

Address :

ASV N Ramanas Tower, 52, Venkatnarayana Road, t. Nagar, Chennai – 600018, Tamilnadu, India

Tel. No.:

91-44-66885000

Fax No.:

91-44-66885050

PAN No.:

AACFD3771D

 

 

Associates/Subsidiaries :

Qube Cinema Inc, USA

 

 

CAPITAL STRUCTURE

 

As on 31.03.2010

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

16500000

Equity Shares

Rs. 10/- each

Rs. 165.000 million

7500000

Preference Shares

Rs. 10/- each

Rs. 75.000 million

 

 

Total

Rs. 240.000 million

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

9026700

Equity Shares

Rs. 10/- each

Rs. 90.267 million

7443611

Preference Shares

Rs. 10/- each

Rs. 74.436 million

 

 

Total

Rs. 164.703 Million

 

 

Note:  Above includes

I) 28,77,725 (28,77,725) Equity shares Issued for consideration other than for cash

Il) 7,70,000 (7,70,000) Equity shares issued as fully paid up Bonus Shares by Capitalization of  Profits.


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2010

31.03.2009

31.03.2008

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

164.703

164.703

131.746

2] Employee Stock Option Outstanding

1.223

1.119

0.907

3] Reserves & Surplus

1000.912

979.003

424.112

4] (Accumulated Losses)

0.000

(25.110)

(10.531)

NETWORTH

1166.838

1119.715

546.234

LOAN FUNDS

 

 

 

1] Secured Loans

72.534

72.516

85.305

2] Unsecured Loans

0.000

0.000

0.000

TOTAL BORROWING

72.534

72.516

85.305

DEFERRED TAX LIABILITIES

5.518

0.000

 

 

 

 

 

TOTAL

1244.890

1192.231

631.539

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

559.266

500.924

310.113

Capital work-in-progress

126.617

116.879

76.977

 

 

 

 

INVESTMENT

185.081

172.909

94.031

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

111.423

91.805

73.015

 

Sundry Debtors

194.365

128.468

122.685

 

Cash & Bank Balances

144.969

250.775

57.351

 

Other Current Assets

0.000

0.000

0.000

 

Loans & Advances

71.468

51.927

20.830

Total Current Assets

522.225

522.975

273.881

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

40.646

60.430

59.066

 

Other Current Liabilities

103.982

59.040

64.397

 

Provisions

3.671

1.986

0.000

Total Current Liabilities

148.299

121.456

123.463

 

Net Current Assets

373.926

401.519

150.418

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

1244.890

1192.231

631.539

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2010

31.03.2009

31.03.2008

 

SALES

 

 

 

 

 

Income

898.322

553.525

489.825

 

 

Other Income

8.351

23.769

4.114

 

 

TOTAL                                     (A)

906.673

577.294

493.939

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Raw Material Consumed

129.834

27.295

23.116

 

 

Purchases of Trading Goods

199.563

192.476

130.438

 

 

Decretion / (Accretion) to stock

1.371

(36.603)

(2.397)

 

 

Other direct Expenses

105.031

72.554

83.421

 

 

Administrative Expenses

278.596

247.567

187.769

 

 

Selling and distribution Expenses

44.857

9.928

6.410

 

 

TOTAL                                     (B)

759.252

513.216

428.757

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

147.421

64.078

65.182

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

8.777

11.075

11.020

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

138.644

53.003

54.162

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

86.107

64.046

45.676

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

52.537

(11.043)

8.486

 

 

 

 

 

Less

TAX                                                                  (I)

5.518

3.536

3.518

 

 

 

 

 

 

PROFIT AFTER TAX (G-I)                                  (J)

47.019

(14.579)

4.968

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

(26.600)

(12.021)

(16.989)

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

20.419

(26.600)

(12.021)

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Export Earnings

256.767

22.558

0.000

 

 

Commission Earnings

37.530

36.802

0.000

 

TOTAL EARNINGS

294.297

59.360

0.000

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Raw Materials

298.594

58.795

0.000

 

 

Capital Goods

94.673

493.838

0.000

 

TOTAL IMPORTS

393.267

552.633

0.000

 

 

 

 

 

 

Earnings Per Share (Rs.)

5.21

(1.62)

0.55

KEY RATIOS

 

PARTICULARS

 

 

31.03.2010

31.03.2009

31.03.2008

PAT / Total Income

(%)

5.19

(2.53)

1.01

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

4.86

(1.08)

1.45

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.05

(0.01)

0.02

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

0.19

0.17

0.38

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

3.52

4.31

2.22

 

 

LOCAL AGENCY FURTHER INFORMATION

 

BUSINESS DURING THE YEAR

 

The year was a good year for the Company overall with all business segments performing better than or near budgeted expectations. The Digital Cinema segment recorded a significant growth to become the prime revenue driver of theCompany. Alongwith the media revenue, this segment contributed to 69% of the overall revenue and gross margins of the company.

 

QUBE SALES

 

INDIA:

Scrabble Entertainment was the primary customer for local purchases of Qube. Including sales to a sprinkling of independent entities, local sales amounted to Rs.74.65 million.

 

'Avataar' release based 3D roll-outs by Scrabble across multiplexes and a few independent screens was the key driver for the current year. The success of Avataar has given a momentum to D-Cinema 3D conversion in India with several prime independent screens across India expressing their intent to equip. the Company has initiated aggressive marketing efforts to take advantage of the momentum.

 

OVERSEAS

Qube XP-D sales gained significant momentum during the year and presently the Company has instalations in over 22 Countries. Korea continued to be the largest export market. The Company also made good inroads in the Gulf region, especially Kuwait.

 

The Company also made significant inroads into Nepal, primarily on the E-Cinema platform. The total export sales achieved reached Rs. 256.34 Million..

 

While there was a lull in the market post Avataar release on account of the change from Series I to Series 2 projectors of the TI licensed manufacturers, the momentum has since revived with the commencement of supplies of the Series 2 Projectors from March 2010.

 

QUBE ROLLOUT - INDIA

 

The Company expanded the base of screens under its own roll-out to 1099 Media Model (MM) 8791 Pay Per Show (PPS) 2201.

 

The bulk of the increase in PPS installations has come from the multiplexes and had opted for an apex based approach to equipping the screens as opposed to purchase. However, they anticipate that some players could likely go in for the purchase model with Virtual Print Fee (VPF) sharing in the years to come, given the better understanding they now have of the business models and the benefits of ownership. One of the key decisions that the multiplexes seem to have made is to equip each site with a mix of both D & E Cinema, as opposed to only D-Cinema when they started converting to digital, to optimize on capital and operating costs. they expect this trend to continue and get established as a norm. the Company is placed very advantageously in this situation given that the Company operates in the D as well as E Cinema segments and master content that is easily interoperable between the two.

 

Andhra Pradesh and Tamilnadu were the primary growth markets for the media model based rollout in the current year. Kamataka & Kerala were sluggish for reasons internal to the industry and should commence deployments shortly.

 

The year saw a near doubling in VPF and Mastering revenues from Rs. 93.56 million to Rs. 172.89 million. This growth has largely been in line with roll out growth. The digital occupancy continued to be consistently high across the screens. This year also witnessed an increase in the number of direct digital releases (i.e. without 35mm prints), especially in Tamilnadu and we anticipate this trend to grow.

 

QCN

 

The coverage of QCN at the financial year end under the media model on the theatre front reached 879 theatres across 5 States. QCN closed the year with revenues (including Right To Use Fee) of Rs. 11.1 million (Rs. 76 million during FY2009).

 

As planned, the Company repositioned the theatre advertising network on the lines of an asynchronous channel under the branding of QCN. The rate structures and the marketing approach were also realigned to suit. Since the launch, there has been an uptrend in the revenue, almost month on month, culminating in reaching a targeted high of Rs.10 million in February 2010.

 

The Company also undertook a cinema audience profiling/measurement study in TamilNadu with the assistance of Aqumena and Nielsen which has been completed. The findings point in support of cinema as a good adjunct medium to TV. The frontend tool for media planners is under development and should be ready by June 2010. In the meanwhile, detailed presentations have begun to media planners and brand managers for specific campaigns. A PR event in early May 2010 has also been planned to announce the findings of the study and the plan is under finalisation.

 

A framework for launching a 'retail' ad gathering network focused on 'slide advertising', as a highly discounted offering, but one that has potential to provide a sustainable base, has been evolved and will be launched soon. The core of the idea revolves around garnering local advertising on the lines of the 'classifieds' in newspapers and to create a network that would act as the sourcing agents as opposed to any additional overhead on the sales team that would then focus only on the large ticket pitches.

 

We have also received the temporary registration from DAVP (Govt. dept) up to May 2010 as an authorized vendor for cinema advertising for all Govt. Depts. who require this registration and rate approval to place their advertising spend on this medium. The formal approval for the next two financial years is under active consideration and all formalities in this regard have been completed.

 

The Company continued to invest in infrastructure and human resources, commensurate to the level of business.

 

The traditional businesses continued their steady performance, with the Technology Marketing business making a significant contribution.

 

 

Audio Studios & Advertising Films

 

During the year, Media Artists & JS Films, the audio post production and production services division achieved a turnover of Rs. 31.6 million.

 

Technology Marketing

The year saw a turnover of Rs. 250.61.million (Rs.273.4 million in FY2009), and continued to see a mix of good volumes in the lower and mid-segment as well as a few high value transactions with leading names in the industry. The revenues for the year would have been much higher but for the higher percentage of direct orders. DTS business has been good this year too and most releases in South India have been exclusively on the DTS format.

 

Subsidiary

During the year, the Company had invested US Dollars 0.25 million. in Qube Cinema Inc. (QCI) USA, by way of subscription to their shares, towards funding their operations.

 

FIXED ASSETS

 

Tangible Assets

  • Buildings
  • Computers
  • Furniture and Fittings
  • Plant and Machinery and Office Equipments
  • Vehicles
  • Vehicle Taken on Hire Purchase

Intangible Assets

  • Software

 

Contingent Liability

  • Disputed Central Sales Tax – Rs. 3.307 million
  • Counter Guarantees Issued to the Banks – Rs. 5.296 million
  • Outstanding Letters of Credit Rs. 21.348 million

 

Bankers Charges Report as per Registry

 

Corporate identity number of the company

U92490TN1986PTC012536

Name of the company

Real Image Media Technologies Private Limited

Address of the registered office or of the principal place of  business in India of the company

No.7B, IIIrd Street, Balaji Nagar, Royapettah, Chennai – 600014, Tamilnadu, India

This form is for

Modification of Charge

Charge identification (ID) number of the charge to be modified

90285608

Type of charge

  • Immovable Property
  • Any Interest in immovable Property

Particular of charge holder

  • Indian Overseas Bank

Address : Gemini Circle Branch, New No. 297, Cathedral Road, Chennai – 600086, Tamilnadu, India

Nature of instrument creating charge

No Instrument. Confirmation letter evidencing creation of supplemental Mortgage.

Date of instrument Creating the charge

20.05.2010

Amount secured by the charge

Rs.272.000 million

Brief of the principal terms an conditions and extent and operation of the charge

a] Rate of Interest – BPLR i.e. 12% p.a. at present without MIR

b] terms of repayment – Working capital limits repayable on demand. Existing repayment terms for the existing limits to continue.

C] Margin – CC-Stocks-25%, Receivables-40%, Bill Disc-LC Bills -25%, TL-I and TL-I-25%, LC-10% and LG-10%

d] Extent and operation of the charge – First and exclusive charge by extension of equitable mortgage by constructive delivery of documents of the immovable properties of the company more fully described in clause 15 of this form 8. The charge operates as security for the repayment of the dues by the company to the bank along with interest, charges etc.

e] Others – All other terms and conditions are as per sanction letter dated 05.04.2010 and documents obtained by the bank.

Short particulars of the property or asset(s) charged (including complete address and location of the property)

i)                     Extension of Equitable Mortgage of lease hold rights by constructive delivery of documents of all that piece and parcel of land measuring about 3 Grounds and 1665 Sq.ft.

ii)                   (Part of 7 grounds and 806 Sq.ft.) bearing Re-survey No.629/4, old survey no.3952, Collectors Certificate no. 452 and Patta dated 20.05.1987 of Mylapore Village, Mylapore Triplicane Taluka, Chennai.

iii)                  District along with the superstructure thereon bearing Door No. 7B, IIIrd Street, Balaji Nagar, Royapettah, Chennai – 600014 and bounded on the north by land belonging to Sri V. Sivakumar.

iv)                  South by third Street Balaji Nagar, East by house belonging to Mr. S.N. Rao, West by land belonging to Mr. V. Senthil Kumar situate within the registration district of south Chennai and

v)                    Sub registration district of Mylapore.

Date of instrument modifying the charge

19.05.2010

Particulars of the present modification

NO change in the limits of Rs.272.000 million sanctioned to the company. This modification is filed to additionally secure the limit by Extension of Equitable Mortgage of lease hold rights by constructive delivery of documents as detailed in clause 15 of this form 8.

 

AS PER WEBSITE DETAILS

 

COMPANY PROFILE

 

Real Image Media Technologies

 

Real Image Media Technologies is India’s leading provider of technology in the film, video and audio domains and has pioneered several technology revolutions over the last 25 years. Established in 1986, the company was instrumental in bringing computer-based digital non-linear editing to India with Avid Technology, transforming the industry and forever changing the way Indian film and television programs were edited. Real Image subsequently brought digital cinema sound to India with DTS and helped Indian cinema leapfrog a generation, form mono sound directly to digital. With its Qube Cinema end-to-end digital cinema product line, Real Image has made an impact worldwide. It is the only Indian company – and amongst a handful worldwide – with DCI compliant digital cinema technology.

 

Qube Cinema, Inc.

 

Today, if there are only a handful of companies across the world that are working to fulfill the exacting needs of DCI, there are fewer still who look beyond. Qube Cinema is committed to creating a seamless world of Digital Cinema with products that are innovative, powerful, reliable and cost-effective.

 

Qube Cinema, Inc. is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology along with vast experience in the production, post-production and exhibition industries – a unique combination of expertise that has helped in the development of the company’s digital cinema technology.

QCN

 

QCN has the distinct advantage of Real Image’s expertise in the digital cinema technology arena. Patented by Real Image in both India and the United States, the technology in use offers clients unprecedented flexibility and accountability for their cinema advertising. QCNs clients include players from the FMCG, banking, automobile, and electronics industries among others.

 

Technology Marketing

 

The Technology Marketing division was set-up in 1992 and introduced in the country several revolutionary technologies that made it possible to discover a whole new range of exciting possibilities in picture and sound. The Company is the unrivalled leader in the Broadcast arena and is the Indian representative of several global entertainment technology players such as Avid Technology Inc., Digidesign, Softimage, DTS, Orad Hi-Tech Systems Limited and Digital Vision.

 

Media Artists – Audio Post Production Studios

 

Media Artists is the Company’s highly acclaimed studio complex in Chennai, the very first studio to obtain THX certification in the country. Providing high quality services and facilities for audio post-production, Media Artists has always been the first to adopt new technologies and tools to enhance quality of work, and comprises of experienced sound engineers and technicians.

JS Films – Advertising Film Production

 

JS Films is the culmination of the creative talents and technical wizardry of Jayendra Panchapakesan and P.C. Sreeram. An eye for detail and impressive cinematic techniques are the trademark of this duo, producing the best possible feature, television and advertising films.

 

Proving the complete faith that Real Image has in the products it brings to the Indian media, JS Films is now specializing in executing productions with all the technologies promoted by the Real Image Technology Marketing division.

 

KEY PEOPLE

 

Senthil Kumar, Co-Founder

 

Widely acknowledged as one of the country's foremost experts in audio and video technologies, Senthil has some truly outstanding achievements to his credit. He set up Media Artists Film and Video Postproduction Centre in Chennai shortly after he graduated from college. Media Artists rapidly grew to become the country's best sound recording studio for film and video programmes. In 1992, he set up Real Image, along with two colleagues, to bring Avid digital nonlinear editing systems to India. He has also supervised computer graphics and special effects for a number of video programmes. As a consultant to several Indian companies for audio and video, Senthil's expertise has had a far-reaching influence on the industry at large. In addition, as an expression of his intense interest in software applications for the film, video, audio and entertainment industries worldwide, Senthil promotes a company called South Beach Software. He is based in Chennai.

 

Jayendra Panchapakesan, Co-Founder

 

Jayendra studied Chemistry but found his passion in advertising in 1978. He turned creative consultant in 1985 and had the unique distinction of consulting with three top agencies in Chennai at the same time – HTA, Mudra and Sistas. In 1986, he teamed up with PC Sreeram to start JS Films. In 1993 Jayendra teamed up with Senthil Kumar to set up Real Image Media Technologies introducing non linear editing with Avid. Today, Real Image is known across the world for its end to end digital cinema solution called Qube. Jayendra has also conceptualized and directed India’s first Carnatic Concert Film ‘Margazhi Raagam’. This was the first time in the world that 7 Red digital cinema cameras were used. In association with Sathyam Cinemas, Real Image also produced a Tamil feature film ‘Thiru Thiru Thuru Thuru’ shot and post produced completely with a digital work flow. Jayendra is also associated with various social organizations and has created films to bring awareness and funding to a variety of causes.

 

Arvind Ranganathan, Chief Executive Officer

 

Arvind joined Real Image in 2005 to head strategy and business implementation across divisions. Arvind brings deep insight of the cinema industry, across the business value chain. A Chemical Engineer and a Post Graduate in Management, Arvind moved to the Investment Banking domain after spending his early years in manufacturing and marketing with the industrial sector. Arvind has been involved in most facets of the financial markets, from equity research to Investment Banking & Corporate Finance, which included an association with KPMG Corporate Finance in India and the Middle East. His experience includes significant business advisory roles apart from transactional roles. The ability to quickly grasp the key business drivers across industry sectors and driving the management imperatives and actions required to deliver on strategic goals are his forte.

 

Raja Enok, Chief Marketing Officer

 

Raja oversees the development and implementation of the company’s comprehensive marketing plan. His area of focus is Digital Cinema and Broadcast Technology. Raja has worked in diverse domains from consumer products to media technology, in roles that covered brand management, marketing and distribution management. In 1991 he joined Media Artists, a leading film and video post-production facility and managed operations. During this tenure, he became well versed with the technology and practices of the film, video and audio industry. In 1994, he took over as head of Skyline Communications, a Media Services Firm and was responsible for channel marketing and commercial airtime sales. He has been with Real Image since 1998, is a key player in Real Image’s digital cinema foray and has extensive domain and technology knowledge.

 

P Venkatesh, Chief Financial Officer

 

PV, as he is referred to in office, is a Post-Graduate in Finance, Cost Accountant and Company Secretary by qualification. He has over 15 years of experience across multiple domains in corporate finance and business & financial restructuring including a couple of investment banking stints. His areas of expertise include financial planning & analysis, operations controls and business restructuring.

 

Rajesh Ramachandran, President & Chief Technology Officer – Qube Cinema

 

Rajesh heads the dynamic group of software professionals of the Real Image Software Division, Chennai. He has a Bachelor's degree in Computer Science and Engineering from the University of Madras. Rajesh comes to Real Image from Install Shield, Chicago where he was architecting software installation technologies and tools. He also led the development teams of two of Install Shield's leading products. Prior to that, Rajesh worked at Sapura, Kuala Lumpur where he was involved in creating a rapid application development tool for the Macintosh and Windows platforms. Rajesh is also a member of the faculty at Develop Mentor, a component software think tank based in Los Angeles where he trained software professionals on component software topics. Currently Rajesh and his team are developing innovative products for the mass entertainment industries.

 

Sudha Panchapakesan, Head - Human Resources

Sudha heads Human Resources at Real Image, a responsibility she took on in 2002, prior to which she worked as Manager with JS Films. Before moving to India, Sudha lived in Canada where she began her career as an Office Manager at Arrow TV and Video. She went on to work as an Income Tax assessor with Revenue Canada and as a personal assistant to the commanding officer at CFCC with the Department of National Defense. Sudha has done her Certification in HR Management prior to taking on her new role as Head of Human Resources. She is based in Chennai.

 

James Abraham, National Head - Technical services

 

James joined Real Image in January 2000; he is now the National Head in charge of Training and Technical Services and is based in Chennai.

After completing a Bachelors degree in Mechanical Engineering and an M.B.A (Marketing & Advertising), he worked as a Design Engineer (CAD/CAM) in Michigan, USA providing design solutions to fortune 100 companies like IBM, Compaq and Xerox. While he was in the United States, he also completed a Masters degree in Engineering Management. After three years, he returned to India to work as Senior Manager -Operations in charge of Production and Marketing in the MC Group of Companies, Calicut, having varied interests such as a newspaper, printing and publishing, advertising and footwear manufacture. Later he was instrumental in starting one of the first computer based animation studios in Cochin providing services to the advertising and architectural industries. Two years later, on a visit to Muscat, he decided to utilise his engineering background and worked as Marketing Manager in OHI Petroleum & Energy Services LLC. After a 3-year stint he returned to India again to work in a field close to his heart - the digital world. James has gained a lot of experience working in various countries with people of different cultures as well as in a variety of industries and he brings this expertise to Real Image.

 

P. Murali Krishna, Head - Legal

 

P Murali Krishna ensures the implementation of systems and procedures for compliance with statutory enactments in Real Image. A Fellow Member of the Institute of Company Secretaries of India, New Delhi, he holds graduate degrees in Commerce and Law from the University of Madras and the University of Bangalore, respectively. Before joining Real Image, he worked as Company Secretary with Parry's, Parry's Confectionary, Deccan Cements and S&S Power Switchgear. He was also a member of the Expert Committee of the Madras Chamber of Commerce on Corporate Laws during 1994/95 and 1995/96.

 

B.M.A. Prabhu, Country Head - Digital Cinema Mastering Services

 

A graduate in English Literature, Prabhu has been with Real image since 1996, servicing the film video domain for more than a decade. He started of his career here supporting the AVID systems and operated from Mumbai between early 1996 till end of 1997. Prabhu has handled most of the product line that Real image has been dealing with, from AVID to DTS and now the Qube line of products. He has instrumental in testing the Qube range of products from day one and has been coordinating with the in house software development team to get the products on air. He is currently heading the mastering operations across Real Image. Prabhu also handles key broadcast clients within Chennai like Sun Television network and Jaya television network.

Prior to Real Image, Prabhu has worked with Sterling Computers and Ashok Leyland Information Technology.

 

V. Vaidyanathan, Vice President – Finance

 

A Chartered Accountant with over 15 years of experience in the field of finance and accounts, Vaidyanathan joined Real Image in the year 2004 and has completely changed the working environment in the finance and accounting functions of the Company with his professionalism and rich experience in his core function. Prior to joining Real Image, he was with I.P. Rings Limited, an Amalgamation Group Company, for more than 5 years. Prior to IP Rings he had a stint with Venkat Associates, a leading Chartered Accounting Firm in Chennai and conducted audits for many a corporate including Reliance Industries, CEAT, Asian Paints to name a few.

 

K.L. Naveen, General Manager - Technology Marketing

 

Naveen joined Real Image in December 1998 and has moved swiftly from a trainee, to a marketing executive, to a product manager. He later went on to handle responsibilities as National Sales Manager, for Avid and Digidesign products, and now acts as General Manager - Tech Marketing. Based in Hyderabad, Naveen has handled some of their major clients like Mantra - Ramoji Film City, Padmalaya, Maa TV, Star TV, India TV, Suresh Productions and Prasad Studios Naveen has had prior work experience with organizations such RC Studios, Excel Videos, Eenadu Television and ITC in Chennai, and Sterling Holiday Resorts Valley View, Kodai. He speaks Hindi, English, Telugu, and Tamil fluently.

 

Venkat Giridhar, General Manager - QCN

 

Venkat has been working with Real Image for the last 3 years. He heads the Southern Region marketing for QCN from Bangalore. A post graduate in Master in Marketing Management, Venkat has been in Media Sales for the last 18 years. Venkat Was with Eenadu Group (AP) heading their Marketing in Karnataka for E TV network , post to this he launched the Zee Kannada channel in Karnataka for Zee Group.

 

Ashish Mathur, General Manager - Marketing, QCN

 

Ashish Mathur, has been working with Real Image for the last 3 years. He heads the Western Region marketing for QCN. A Post Graduate in Mass Communications, Ashish has been in Media sales for the last 16 years. Prior to joining Real Image, Ashish was with Dimples Cine Advertising, handling key accounts like P&G, Videocon, and Sahara One Television.

 

 CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs. 45.45

UK Pound

1

Rs. 72.90

Euro

1

Rs. 61.43

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

4

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

45

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.