MIRA INFORM REPORT

 

 

Report Date :

18.02.2011

 

IDENTIFICATION DETAILS

 

Name :

SHRENUJ AND COMPANY LIMITED

 

 

Registered Office :

405, Dharam Palace 100-103 N S Patkar Marg, Mumbai-400007, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2010

 

 

Date of Incorporation :

13.04.1982

 

 

Com. Reg. No.:

11-026903

 

 

CIN No.:

[Company Identification No.]

L99999MH1982PLC026903

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMS38907B

 

 

PAN No.:

[Permanent Account No.]

AAACS0690P

 

 

Legal Form :

Public Limited Liability Company. Company’s shares are listed on the stock Exchanges.

 

 

Line of Business :

Manufacturer of consistent quality jewellery from its facilities in Mumbai and in India, they are the authorized manufacturers for Platinum Guild International (PGI)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A (58)

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

 

Maximum Credit Limit :

USD 9900000

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a well established and reputed company having fine track. Financial position of the company appears to be sound. Directors are reported as experienced and  respectable businessmen. Trade relations are reported as fair. Business is active. Payments are reported to be regular and as per commitments.

 

The company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – April 1, 2010

 

Country Name

Previous Rating

(31.12.2009)

Current Rating

(01.04.2010)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

LOCATIONS

 

Registered Office :

405, Dharam Palace 100-103 N S Patkar Marg, Mumbai-400007, Maharashtra, India

Tel. No.:

91-22-56373500

Fax No.:

91-22-23632982

E-Mail :

shresedp@vsnl.com

diamonds@shrenuj.com

 

 

Jewellery Division

G-21, Gem and Jewellery Complex – II, Seepz Andheri ( East ), Mumbai – 400 096, India

Tel. No.:

91-22-56946210/ 66946100

Fax:

91-22-56946161

Email:

jewellery@shrenuj.com

 

 

Overseas Offices :

Located at:

 

·         Australia

·         Joliese

·         Italy

·         Belgium

·         Japan

·         China

·         Italy

·         France

·         UAE

·         Germay

·         USA

·         Israels

·         Hong Kong

 

 

DIRECTORS

 

As on 31.03.2010

 

Name :

Mr. Kirtilal K Doshi

Designation :

Chairman Emeritus

 

 

Name :

Mr. Shreyas K Doshi

Designation :

Chairman and Managing Director

 

 

Name :

Mr. Vishal S Doshi

Designation :

Group Executive Director

 

 

Name :

Mr. Nihar N Parikh

Designation :

Executive Director

 

 

Name :

Dr. B R Brwale

Designation :

Independent Director

 

 

Name :

Dr. Surendra A Dave

Designation :

Independent Director

 

 

Name :

Mr. Keki M Mistry

Designation :

Independent Director

 

 

Name :

Mr. Minoo R Shroff

Designation :

Independent Director

 

 

Name :

Mr. Suresh N Talwar

Designation :

Independent Director

 

 

Name :

Mr. S S Thakur

Designation :

Independent Director

 

 

KEY EXECUTIVES

 

Name :

Mr. Sanjay M Abhyankar

Designation :

Company Secretary

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 31.12.2010

 

Names of Shareholders

No. of Shares

Percentage

(A) Shareholding of Promoter and Promoter Group

 

 

(1) Indian

 

 

Individuals / Hindu Undivided Family

32,288,814

42.49

Bodies Corporate

14,934,665

19.65

Sub Total

47,223,479

62.15

(2) Foreign

 

 

Total shareholding of Promoter and Promoter Group (A)

47,223,479

62.15

(B) Public Shareholding

 

 

(1) Institutions

 

 

Mutual Funds / UTI

24,750

0.03

Financial Institutions / Banks

5,124,255

6.74

Insurance Companies

1,342,519

1.77

Foreign Institutional Investors

1,315,182

1.73

Any Others (Specify)

2,000

-

Trusts

2,000

-

Sub Total

7,808,706

10.28

(2) Non-Institutions

 

 

Bodies Corporate

4,429,544

5.83

Individuals

 

 

Individual shareholders holding nominal share capital up to Rs. 0.100 Million

10,177,119

13.39

Individual shareholders holding nominal share capital in excess of Rs. 0.100 Million

2,035,377

2.68

Any Others (Specify)

4,310,770

5.67

Directors & their Relatives & Friends

1,433,888

1.89

Non Resident Indians

1,174,576

1.55

Overseas Corporate Bodies

1,682,706

2.21

FCB

19,600

0.03

Sub Total

20,952,810

27.57

Total Public shareholding (B)

28,761,516

37.85

Total (A)+(B)

75,984,995

100.00

(C) Shares held by Custodians and against which Depository Receipts have been issued

-

-

(1) Promoter and Promoter Group

-

-

(2) Public

-

-

Sub Total

-

-

Total (A)+(B)+(C)

75,984,995

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturer of consistent quality jewellery from its facilities in Mumbai and in India, they are the authorized manufacturers for Platinum Guild International (PGI)

 

 

Products :

Product Description

ITC Code

Polished Diamonds

710239.01

Studded Jewellery

711319.03

 

PRODUCTION STATUS AS ON 31.03.2010

 

Particulars

Unit

 

 

Actual Production

Diamonds

Carts

 

 

314578

Studded Jewellery

Nos.

 

 

30381

 

 

GENERAL INFORMATION

 

Bankers :

  • Bank of India
  • Allahbad Bank
  • Export Import Bank of India
  • ICICI Bank Limited
  • IDBI Bank Limited
  • Karnataka Bank Limited
  • Punjab National Bank
  • RBS N.V.
  • Standard Chartered Bank
  • State Bank of Hyderabad
  • State Bank of India
  • State Bank of Patiala
  • Syndicate Bank
  • Union Bank of India

 

 

Facilities :

Secured Loans

31.03.2010

Rs. in Millions

31.03.2009

Rs. in Millions

Working Capital Term Loan form banks

862.958

88.209

Working Capital Loans from Banks

6752.413

6542.681

Short Term Loan from Bank

93.858

1161.617

Total

7709.229

7792.507

Working Capital Term Loan from Banks includes:

(a) Rs. 500.000 Millions to be secured by way of second charge on all the Fixed Assets, present and future, of the company, and is collaterally secured by pledge of shares standing in name of Promoter group in the Company. These are further guaranteed by some of the Directors in their personal capacity.

(b) Rs. 360.000 Millions to be secured by way of second charge on all the Assets, present and future, of the company, and collaterally secured by pledge of Company’s investment in Astral Holding Inc. and Simon Golub and Sons Inc. These are further guaranteed by some of the Directors in their personal capacity.

(c) Rs. 2.958 Millions  is secured by hypothecation of vehicles Repayable within one year Rs. 211.371 Millions (Previous year Rs. 66.704 Millions) Working Capital loans from banks are secured as under:

(a) Primarily by hypothecation of stock in trade and book debts.

(b) Collaterally by machinery present and future, and mortgage of premises situated at Mumbai.

(c) Further collaterally by pledge of fixed deposits and guarantee by some of the Directors in their Personal capacity.

Short term loan from banks are secured against Fixed Deposits, pledge of shares by promoters and lien over deposit given by an associate concern.

Unsecured Loans

31.03.2010

Rs. in Millions

31.03.2009

Rs. in Millions

Long Term Loans

 

 

Foreign Currency Convertible Bonds

0.000

380.400

From a Bank

0.000

360.000

Short Term Loans:

 

 

From Directors

223.552

213.700

From Companies

16.700

13.200

From Shareholders

19.172

7.872

From Financial Institution

0.000

80.000

Fixed Deposit

19.600

31.150

Temporary Bank overdraft, since cleared

5.799

110.822

Total

284.823

1197.144

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

 Rajendra and Company

Chartered Accountant

 

 

Wholly Subsidiaries:

  • Shrenuj Diajewels Limited
  • Shrenuj Gems and Jewellery Limited
  • Shrenuj Lifestyle Limited
  • Shrenuj Overseas Limited
  • Shrenuj DMCC
  • Shrenuj Japan Corporation
  • Shrenuj (Mauritius) Private Limited
  • Shrenuj Jewellery (Far East) Limited
  • Shrenuj Botswana (Pty.) Limited
  • Shrenuj South Africa (Pty) Limited
  • Shrenuj N.V.
  • Shrenuj GmbH
  • Shrenuj Australia Pty. Limited
  • Lume Germany GmbH
  • Lume Group AG
  • Astral USA, INC.
  • Shrenuj USA, LLC
  • Astral Jewels LLC
  • Astral Holding INC
  • Alija International Pty Limited
  • Global Marine Diamonds Company

 

 

Subsidiaries:

  • Simon Golub and Sons INC.
  • Daily Jewellery Limited Hong Kong
  • Intergems H.K. Limited
  • Shrenuj Shanghai Diamonds Private Limited
  • Bernies International, LLC

 

 

Associates:

  • Kiara Jewellery Private Limited
  • Arisia Jewellery Private Limited
  • Jomard SAS
  • SWA Trading Limited
  • Copem and Shrenuj
  • Trapz, LLC
  • SHL Gems and Jewellery Limited
  • K. K. Doshi and Company
  • Shrenuj Investments and Finance Private Limited

 


 

CAPITAL STRUCTURE

 

 

As on 13.08.2010

 

Authorised Capital : Rs. 350.000 Millions

 

Issued, Subscribed & Paid-up Capital : Rs. 151.970 Millions

 

 

As on 31.03.2010

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

175000000

Equity Shares

Rs. 2/- each

Rs. 350.000 Millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

69322620

Equity Shares

Rs. 2/- each

Rs. 138.645 Millions

 

Notes:

 

1) Of the above Equity shares:

 

a) 80,99,800 shares were issued pursuant to the scheme of amalgamation without payment being received in cash.

b) 66,92,070 shares were issued pursuant to the exercise of option by the holders of Foreign Currency Convertible Bonds.

 

2) The Company has reserved 31,31,527 Equity shares of Rs. 2/- each to be issued to eligible employees of the Company and its subsidiary companies under Employee Stock Option Scheme. During the year 2009-10 the has Company granted 15,65,763 options to the eligible employees for subscribing to equivalent numbers of fully paid up equity shares of the Company at a price of Rs. 21/- per share.

The option would vest over a period of three years from the date of grant based on specified criteria.


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2010

31.03.2009

31.03.2008

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

138.645

138.645

138.645

2] Share Warrents

0.000

0.000

20.334

3] Reserves & Surplus

2344.437

1842.477

2045.817

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

2483.082

1981.122

2204.796

LOAN FUNDS

 

 

 

1] Secured Loans

7709.229

7792.507

5346.328

2] Unsecured Loans

284.823

1197.144

1035.414

TOTAL BORROWING

7994.052

8989.651

6381.742

DEFERRED TAX LIABILITIES

61.847

61.147

58.147

 

 

 

 

TOTAL

10538.981

11031.920

8644.685

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

510.927

530.575

551.687

Capital work-in-progress

73.738

72.072

77.061

 

 

 

 

INVESTMENT

1268.107

1260.001

1259.711

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

6089.400

6859.891

4206.993

 

Sundry Debtors

5488.538

4832.788

3648.720

 

Cash & Bank Balances

457.826

907.872

366.098

 

Other Current Assets

0.000

0.000

0.000

 

Loans & Advances

757.087

909.634

1141.784

Total Current Assets

12792.851

13510.185

9363.595

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

3962.929

4202.996

1943.341

 

Other Current Liabilities

2.672

4.178

2.785

 

Provisions

141.041

133.739

661.243

Total Current Liabilities

4106.642

4340.913

2607.369

Net Current Assets

8686.209

9169.272

6756.226

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

10538.981

11031.920

8644.685

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2010

31.03.2009

31.03.2008

 

SALES

 

 

 

 

 

Income

10352.222

9113.661

9873.666

 

 

Other Income

12.873

6.296

4.523

 

 

TOTAL                                     (A)

10365.095

9119.957

9878.189

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Material Cost

8719.153

7453.237

7928.110

 

 

Manufacturing and Other Expenses

615.820

768.773

944.929

 

 

TOTAL                                     (B)

9334.973

8222.010

8873.039

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

1030.122

897.947

1005.150

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

752.770

643.600

490.315

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

277.352

254.347

514.835

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

39.912

38.737

36.924

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

237.440

215.610

477.911

 

 

 

 

 

Less

TAX                                                                  (I)

82.700

348.220

171.647

 

 

 

 

 

 

PROFIT AFTER TAX (G-I)                                  (J)

154.740

132.610

306.264

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

523.558

430.145

349.020

 

Excess Provision for Taxation written back

0.335

--

[3.408]

 

 

 

 

 

Less

APPROPRIATIONS

 

 

 

 

 

Transfer to General Reserve

20.000

10.000

156.848

 

 

Proposed Dividend

34.809

24.956

55.458

 

 

Tax on Proposed Dividend

5.781

4.241

9.425

 

BALANCE CARRIED TO THE B/S

618.043

523.558

430.145

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Export Earnings

7618.268

7538.302

9199.687

 

TOTAL EARNINGS

7618.268

7538.302

9199.687

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Raw Materials

5755.057

6463.547

5688.059

 

 

Stores & Spares

2.277

60.005

14.355

 

 

Capital Goods

10.178

6.606

19.767

 

TOTAL IMPORTS

5767.512

6530.158

5722.181

 

 

 

 

 

 

Earnings Per Share (Rs.)

 

 

 

 

Basic

2.24

1.91

4.37

 

Diluted

2.21

1.91

4.37

 

QUARTERLY RESULTS

 

PARTICULARS

 

30.06.2010

30.09.2010

31.12.2010

Type

1st Quarter

2nd Quarter

3rd Quarter

Net Sales

2503.200

3175.240

5232.260

Total Expenditure

2277.590

2906.560

4912.320

PBIDT (Excl OI)

225.610

268.680

319.940

Other Income

1.890

2.910

1.640

Operating Profit

227.490

271.590

321.580

Interest

139.320

159.050

206.530

Exceptional Items

0.000

0.000

0.000

PBDT

88.170

112.540

115.050

Depreciation

10.330

14.910

15.700

Profit Before Tax

77.840

97.620

99.350

Tax

26.600

20.120

24.800

Provisions and contingencies

0.000

0.000

0.000

Profit After Tax

51.250

77.500

74.550

Extraordinary Items

0.000

0.000

0.000

Prior Period Expenses

0.000

0.000

0.000

Other Adjustments

0.000

0.000

0.000

Net Profit

51.250

77.500

74.550

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2010

31.03.2009

31.03.2008

PAT / Total Income

(%)

1.49

1.45

3.10

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

2.29

2.37

4.84

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

1.78

1.54

4.82

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.10

0.11

0.22

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

4.87

6.73

4.08

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

3.12

3.11

3.59

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

BUSINESS PERFORMANCE:

 

Remarkable economic recovery was witnessed in the global markets in the second half of FY 2009-10 from the recessionary trends of the previous year. The entire luxury market segment gained from increased consumer spending. Sales performance in diamonds as well as jewellery segments met the target, with marked improvements in margins. Initiatives to improve operational efficiencies and synergising operations worldwide led to reduced costs and improvements in product and service quality.

 

During the year 2009-10, the Company recorded revenue of Rs. 10365.100 Millions, an increase of 13.65% over the previous year. EBIDTA at Rs. 1030.100 Millions rose to 9.95% of the turnover from 9.49% in FY’09. Net Profit at Rs. 155.100 Millions has increased by 17% compared to previous year’s profit despite higher interest outgo at Rs. 752.800 Millions (Rs. 643.600 Millions) due to increased share of rupee borrowings owing to limited availability of USD loans. However, despite the global financial turmoil, the increase in profitability is a reflection of improved operational efficiencies.

 

There was wide disparity in growth rates across countries resulting in serious impact on risk perceptions. Abundant caution in managing country specific risks had hence to be exercised. The mitigation of this country specific risk was achieved through spreading the distribution footprint across 15 countries in four continents, an initiative that has been the key focus over the past 10 years. In a year where the growth was driven by emerging markets, they were able to swiftly shift focus to high growth markets in the eastern hemisphere while maintaining the position in the western markets, which were reeling under financial crisis. They were also able to penetrate new markets in Northern Africa, Middle East and Europe. The marketing team in USA introduced new product ranges to create excitement in the otherwise stagnant market.

 

The group companies worldwide continued to perform well in their respective regions and reported higher than projected growth in sales. The consolidated sales revenue in FY’10 increased by 29% to Rs. 18899.600 Millions (Rs. 14601.000 Millions). Net profit registered a growth of 114% to Rs. 507.700 Millions (Rs. 237.200 Millions). EPS for the period (basic) stood at Rs. 7.32 (Rs. 3.42) on a face value of Rs. 2/- each.

 

As a result of the superior product and service offerings over the past few years, they have gained larger market shares in each of the major markets where they operate.

 

They are witnessing high growth in the operations in India and China. Indian and Chinese markets present ample opportunities for them to grow at a rapid pace. They believe that in the years to come, the shift in sales volumes will be towards the Eastern markets.

 

The volatility in currency rates was also a major cause of concern in FY’10. However, with the rupee stabilizing against US dollar, the adverse MTM reported in FY’09 was turned favourable. The treasury operations of the Company continue to be closely monitored to track currency movements and appropriate measure are taken to hedge currency risks. With the ensuing gain in forex, the net worth of the Company has been restored, in line with the revised projections. They have also taken adequate care to protect against the volatility in gold and precious metal prices.

 

NEW INITIATIVES:

 

Presence in rough diamond producing countries has assumed a high priority for many years. In 2009, an opportunity emerged for acquiring a diamond manufacturing unit in Botswana, the largest producer of rough diamonds with a global share of 34%. The Management acted swiftly to acquire the assets and approached the Government of Botswana for transferring necessary manufacturing licenses to Shrenuj Botswana (Pty.) Limited, a step down subsidiary, which was also appointed as a DTC Botswana sightholder in July, 2009.

 

The Company commissioned its manufacturing facility in Botswana in August, 2009, with a workforce of over 150. Shrenuj Botswana operations stand to gain from the sharing of competencies from the other group units across the globe where the management has already upgraded technology. H.E. Lt. Gen. Seretse Khama Ian Khama, President of the Republic of Botswana, formally inaugurated the unit on 7th May, 2010 at a function attended by key members of the government of Botswana and various dignitaries.

 

In 2009-10, the Company also started its operations in South Africa which will provide continued and direct access to high value rough diamonds directly from the mining sources in Namibia, South Africa, Botswana, Lesotho, Angola and Sierra Leon. At a time when diamond reserves are dwindling, these developments acquire immense importance in sustaining the manufacturing levels in the factories in India and overseas, and also provide trading opportunities.

 

With the gradual recovery in world economy, consumer interest in jewellery has revived. The Company’s retail strategy has focused on high growth-low risk developing markets like India, China, Hong Kong, and Middle East, where net margins are comparable to those in established markets. The operations in Hong Kong under ‘Joliesse’ brand continue to attract consumers from Hong Kong as well as visitors from mainland China. During the year, they have shifted a few points of sales from residential areas to more prominent high street locations, leading to higher visibility and greater footfalls

 

They are progressing well with the retail expansion in India, under the ‘Diti’ brand, adding new stores at regular intervals. Diti jewellery’s operations are based on a shop-in-shop model targeting upwardly mobile consumers from SEC A and AB. With higher disposable incomes and increased affinity to lifestyle products, they expect retail operations in India to record a high growth rate. They plan to operate 170 points of sales across 29 cities in India within the next two years. Diti continues to create new benchmarks in the Indian jewellery retail segment. It was the first jewellery retailer in India to have exclusive platinum jewellery counters and is the only one to offer platinum coins in India.

 

The Company plans to increase its presence at the higher end of value chain, i.e. jewellery manufacturing and retailing, while maintaining its focus on diamond processing. The superior and innovative jewellery designing and efficient manufacturing capabilities, significant experience in branding and sales of branded jewellery lines, marketing capabilities and well-developed retail operations will enable the Company to pursue this strategy with great success, thereby improving margins.

 

MANAGEMENT DISCUSSION AND ANALYSIS

 

2009-10: An overview

 

The 2009 scenario for diamond and jewellery industry was exceptional. The rate of decline in 2008 was equally matched by the rise in 2009. The economic swings were far more pronounced than ever in the recent past. Consumers across the globe were uncertain whether the recovery was transient or permanent. Luxury markets across the globe were faced with sharp declines in demand. Prices of precious metals recorded sharp movements in both directions. Consumer confidence indices did show some improvements towards the latter half of the year but did not convert into sales of diamond jewellery in all markets. Despite this, the fact that the diamond industry survived the brunt of economic downturns with minimal bankruptcies is remarkable.

 

The long-term supply fundamentals and the reduced rough diamonds availability will drive the recovery in prices of rough diamonds but the prices are not likely to go back to 2007 levels yet. Russian mining production continued but was being stocked rather than being sold in the market as the demand declined. Towards the end of the year, Russian goods were available again through tender sales. The 2009 pipeline reflects the most severe single-year contraction of the diamond pipeline since World War II, as a result of the economic crisis and the resultant liquidity shortages. The industry managed the crisis remarkably well, and a “free fall” of prices and a spate of bankruptcies and/or insolvencies were avoided.

 

The amount of “distress” sales was minimal, at least in terms of “what could have been.” The industry realized that the contraction was the logical result of the (reverse) ripple effect, the process of severe de-stocking at all levels of the pipeline. This culminated in about a 50 percent reduction in rough diamond supplies into the pipeline.

 

Anticipating this fall in demand, producers reduced mining operations. Most of the diamond mines underwent “maintenance” and resumed production only in the latter part of the year.

 

Consumer Demand Declined Modestly

 

On the downstream side of the pipeline, worldwide diamond jewellry consumer demand fell by less than 10 percent. The decline was not distributed equally. The most severely hit was the U.S. with a 16 percent reduction, followed by Europe and Japan with a 10 percent fall. In the Asian and Middle Eastern markets, the decline was

modest at around 2 percent.

 

While the U.S. accounts for half of global diamond jewellry consumption, its share of diamond content fell below 43 percent. The Middle East, India and Asia now account for 38 percent of diamond consumption – and this figure is growing. Japan has fallen to less than 5 percent. Europe hovers in the 14 percent area.

 

Global Mining Output Down 40 Percent

 

The value of the worldwide mining output fell from $14.3 billion in 2008 to $8.4 billion in 2009. In terms of carats, worldwide production went down from 165 million carats in 2008 to 124 million carats in 2009, including industrial qualities.

 

Botswana’s diamond production was slashed from 32.3 million carats in 2008 down to 17.7 million carats in 2009. De Beers’ mines in South Africa saw an even steeper reduction from 11.96 million carats in 2008 to 4.97 million carats in 2009. The Namibian output fell from 2.1 million carats in 2008 to 929,000 carats in 2009.

 

The Zimbabwean output was out of bounds due to restrictions posed by Kimberley Certification authorities.

 

The Manufacturers Destocked Heavily

 

The diamond content in retail sales, measured in polished diamond wholesale prices, went down from $18.4 billion in 2008 to $15.9 billion in 2009. In 2009, mostly pipeline stocks were sold, which resulted in new polished diamond production of some $12.6 billion; this figure was well below the sales of $15.9 billion.

 

The $3 billion stock withdrawal does not only represent what they call the “overhang” but also shows stocks becoming available because of the decision to replenish at a lower level. This is part of the ripple effect. At the end of 2009, they did not see excess stocks in the diamond cutting centers – on the contrary, there was probably a $0.05 billion shortage at year’s end, causing such a buoyant rough diamond demand in early 2010.

 

The year ahead: forecast

 

The year 2009 was unusual, and they expect the 2010 pipeline to look quite different. The most exciting news is that at the end of 2009, the retail level reached a stabilization phase as the downward slide came to a halt. The retail level will move sideways in 2010. Because of the ripple effect, this means that in all upstream levels of the pipeline they expect a healthier demand to materialize.

 

In 2010, they envisage that rough diamond demand from the cutting centers to go up by some 30 percent to touch $17 billion. The Rough diamond producers’ sales to industry will jump from its $7.1 billion to reach $12 billion.

 

Indian Diamond Industry: 2009-10 Gems and jewellery form an integral part of Indian tradition. A legacy passed from one generation to another. The components of jewellery include not only traditional gold but also diamond, platinum accompanied by a variety of precious and semi-precious stones. According to Credit Analysis and Research Limited (CARE), the domestic jewellery market in India is pegged at US$ 16 billion.

 

India, the largest consumer and importer of gold in the world, imported around 400 tonnes of gold during 2008-09. Global consultancy firm GFMS Limited estimated India’s total gold demand at 432 tonnes in 2009. It has been until now, the undisputed single-largest Gold bullion consumer. Gold imports stood at 739 tonnes during the period April 2009-March 2010.

 

With consumer consciousness increasing, the future of organised retail in India is very bright. The organised sector of the gems and jewellery industry in India is estimated to grow at 40 per cent per annum to US$ 2.2 billion by 2010. With the increase in gold prices, and the enhanced footprint of diamond jewellery retail, the diamond content in the overall jewellery sales has increased significantly over the past decade.

 

The Gem and Jewellery Export Promotion Council’s (GJEPC) performance figures for the financial year 2009-10 showcased the true resilience of the Indian industry over the last year whence it continued with its consistent plans of building trading relations and penetrating newer markets. Total net exports of gems and jewellery in April 2009 - March 2010, touched US$ 27.67 billion posting a growth of 16.67% over the previous year, according to the GJEPC. In rupee terms, the growth was 21.09%. Cut and polished diamonds registered a growth of 20.11%, resulting in net exports of US$ 17.54 billion, while there was a marked decline in the exports of rough diamonds from 30.71 million carats in 2008-09 to 24.47 million carats in 2009-10.

 

OPERATIONAL PERFORMANCE:

 

While the management was actively consolidating its operations it focussed on optimizing cost efficiencies to enable the business to cope with the economic crisis. The result of this is reflected in the exceptional performance, viewed in perspective of the dwindling consumer confidence. The Company has been able to gain inroads in new markets and strengthen its presence in the existing markets. The Company recorded 29% increase in its sales revenue (consolidated) in the year ending 31 March 2010 to Rs. 18899.500 Millions (Rs. 14601.000 Millions). Net profit registered a growth of 114% to Rs. 507.700 Millions (Rs. 237.200 Millions).

 

Having consolidated its business in manufacturing and distribution, the management is now focussed on expanding Company’s retail footprint. It has continued its growth in the retail segment in India under the Diti brand and is on schedule to open 100 points of sales across India in this year. The management plans to increase the points of sales to 170 across 29 cities within the next two years. Shrenuj’s branded jewellery collections worldwide have also continued to perform well, leaving a positive impact on its EBITDA margins.

 

Financial performance:

 

Overview

 

The financial statements have been prepared in compliance with the requirements of the Companies Act, 1956, and Generally Accepted Accounting Principles (GAAP) in India. The management accepts responsibility for the integrity and objectivity of these financial statements, as well as for various estimates and judgments used therein. The estimates and judgments relating to the financial statements have been made on a prudent and reasonable basis, in order that the financial statements reflect in a true and a fair manner the form and substance of transactions, and reasonably present the Company’s state of affairs, profits and cash flows.

 

Results

 

The financial performance reflects the strength of the Company’s leadership, strategy and ability to navigate through challenging economic environment. The Company’s revenues grew by 13.65% from Rs. 9113.600 Millions to Rs. 10365.100 Millions. Net profit after tax rose marginally from 1.45% to 1.50%. The consolidated revenues grew by 29% from Rs. 14601.000 Millions to Rs. 18899.600 Millions. Consolidated profit after tax recorded an impressive growth of 114% from Rs. 237.200 Millions Rs. 507.700 Millions. The basic EPS on consolidated basis more than doubled from Rs. 3.42 to Rs. 7.32.

 

Outlook, opportunities and threats

 

Outlook

 

The world diamond market has recovered well from the bottoms of 2008-09. The recovery has been prompt and sustained and they expect the trend to continue over the coming years. The US market cannot remain on the margin for long, given its resilience in the past. They also expect the Euro zone to emerge out of the current crisis within the next twelve months. The markets in China and India continue to perform well while the smaller markets of Australia and South East Asia hold promise for the future.

 

The liquidity position for companies in diamond industry remains a matter of concern as the credit cycles have remained long. However, the profit margins are now stable and have shown some growth over the last quarter. As the consumer demand picks up in the major markets, they expect the stress on cash liquidity to ease, along with overall reduction in debt of the industry.

 

The price of rough diamonds has shown an upward trend in the recent months. The future of diamond manufacturing entities will depend on securing continued supplies from larger mining companies. The Company was able to add DTC Botswana to its list of reputed suppliers such as DTC, Rio Tinto and Harry Winston during the last year. After stabilizing the functioning of a diamond cutting facility, work has started for setting up a jewellery manufacturing unit in Gaborone. Consistent supply of rough diamonds, favourable business environment and positive support from the government has made Botswana a destination of choice for Shrenuj’s business.

 

The Company is likely to outperform the Indian industry in the coming years, as it has done over the past many years. Management’s efforts to rationalize manufacturing operations have yielded desired results. The thrust now is on integrating the new technology for maximizing the output from each unit and maintaining highest levels of quality in products.

 

In the fast growing jewellery operations of the Company, the efforts to achieve optimal capacity utilization have delivered higher profit margins. The in-house teams have worked on creating defect-free products and minimizing the process lead-times. They are now rated amongst the best-in-class manufacturers of diamond jewellery by some of the leading national retailers and have received accolades and awards for the performance.

 

They use the service of in-house designers as well as those of free-lancers in developing product designs as per emerging market trends. They also use innovation in designs as well as in technology to develop new products. The product development is an interactive exercise with inputs from customers as well as consumers. The product designs have been acclaimed at international forums.

 

Opportunities

 

The share of luxury products of disposable incomes is increasing across all growing economies. This augurs well for the jewellery industry. The diamond and jewellery industry is uniquely positioned in the luxury segment as the products are classified not only as lifestyle products but also as high quality investment avenues. The traditional markets such as USA and Europe will continue to account for significant consumption of diamonds and jewellery while China and India will support growth.

 

The opportunities with bridal jewellery and exciting new products have shown immense potential in recent times. These segments will continue to grow and realize higher profit margins in the US markets. They are well positioned to leverage these opportunities through the specialized distribution team in US. Larger sized diamonds continue to be in demand. The newly commissioned diamond manufacturing unit in Botswana will cater to the increased demand in the higher value segment for diamonds. This unit will supply polished diamonds to the distribution hubs at Antwerp, Dubai, Mumbai and Hong Kong.

 

Threats

 

They are exposed to various threats including the ones related to product, marketing, competition, economic downturns, financial risks and pricing. They have established a wide supply base for the supply of rough diamonds and have adequately hedged its purchase of gold and platinum.

 

They continue to promote the branded jewellery and retail products through appropriate channels to sustain visibility, brand recall and premiums. In order to sustain the competitive advantage, they continue the efforts on technology and skill upgradations. The treasury team has taken adequate measures to hedge against the currency fluctuations.

 

 

Fixed Assets:

 

·         Freehold Land

·         Building

·         Leasehold Improvements

·         Plant and Machinery

·         Electrical Installation

·         Office Equipments

·         Furniture and Fixture

·         Vehicles

·         Computer Software

·         Trade Mark

 

As per website

 

Business Model

 

The goal is to manufacture and market high quality diamond products that excite and attract consumers. They believe the best way of creating value is through a fully integrated business model, benefiting from efficiency gains and better product control.

 

Diamond and jewellery manufacturing

 

They create products that consumers value for their inspirational design and uncompromising quality. They are committed to improving processes, continuously investing in the best technology and developing an expert workforce. This means they can manufacture the highest quality polished diamond and jewellery products whilst creating costs advantages.


They employ talented and seasoned product design teams in each of the main consumer markets. These teams use their deep understanding of local consumer needs and analysis developing trends to create fresh, creative designs.

 

Distribution

 

They distribute the loose polished diamonds and diamond jewellery products to all the major global consumer markets. Having a global balance of sales reduces the exposure to any one market, and gives them flexibility to capture opportunities as demand changes.


They have a network of sales offices around the world. Each local office has an intimate knowledge of its market needs, and strives to offer the best possible service to its customers

 

Marketing

 

Diamond jewellery holds a special place in the hearts and minds of consumers. It is often purchased to celebrate a precious relationship, or mark an important occasion. They recognise that connecting with these emotional needs and motivations through effective marketing is just as important as creating great products.


They run high
impact branding programmes to support a large and growing proportion of the products. They have 14 distinct brands, each focused on meeting the needs of a target consumer segment.

 

Retailing

 

In 2003, they added retailing operations to the Group. This completed the pipeline integration, giving them a direct route to take diamonds right through to the consumer.


They have concentrated the retail operations on the emerging markets of India and China where there is substantial growth opportunity. They use the experience and understanding of these markets to create the most sparkling purchasing experience possible to excite local consumers.

 

Team:

 

BOARD OF DIRECTORS

 

Shri. Shreyas K. Doshi. (CMD)

 

Shri. Shreyas K. Doshi, aged 59 has been with the organization for more than 40 years. He is one of the most dynamic youngsters who have transformed the Indian Diamond Industry and the youngest Chairman of the Gem and Jewellery Council at the age of 31. He alongwith his father Shri Kirtilal K. Doshi, Chairman Emeritus of the Company were the first to introduce the laser technology in diamond cutting in India. The factory was set up in 1987, and was the first laser factory in Asia. He was conferred with Lifetime Achievement Award by the International Colorstone Association in 2003 and he is the Honorary Consul for Finland in Mumbai.

  

Shri. Vishal S Doshi. (Group Executive Director)

 

Shri Vishal S. Doshi, aged 31 is a member of Board since 2007. He has been instrumental in the launch of number of successful diamond jewellery brands in India (such as Arisia, Sveni and Bhavya) and overseas (such as Joliesse). At a very young age he has earned remarkable respect for himself within the diamond and jewellery business. He is the Honorary Consul for Botswana in Mumbai.

  

Shri. Nihar Parikh. (Executive Director)

 

Shri Nihar N. Parikh, aged 43 has joined of the Company in 1992 as Vice-President of the Jewellery Division at SEEPZ and was promoted as an Executive Director of the Company w.e.f. 27th April, 1999. He is a driving force behind the jewellery division of the Company. He is an expert in jewellery manufacturing. Under his guidance the Jewellery Division has progressed and contributed to the overall profits of the Company. He travels extensively in quest of latest technology and designs. He has developed some excellent business relations abroad.

  

Shri. Badrinarayan R. Barwale.

 

Dr. Badrinarayan R. Barwale, aged 78 is the Chairman of Maharashtra Hybrid Seeds Company Limited He is a winner of World Food Prize, which is comparable to Nobel Prize in agriculture. He has also received “Padma Bhushan” award from the President of India. Shri B. R. Barwale is on the Boards of several reputed companies.

 

Shri. S. S. Thakur.

 

Shri S. S. Thakur, aged 80 is a well known banking professional and has held important positions in his long professional career in the field of banking and foreign exchange. He was the Controller of Foreign Exchange of Reserve Bank of India. For over 31 years, he served the Reserve Bank of India in different capacities. He was the founder Chairman of HDFC Bank. He was a Senior Advisor of United Nations Development Programme (UNDP). In January 1988, he joined the U. N. International Civil Service as Senior Adviser, UNDP and worked in Zambia as advisor to the Governor, Bank of Zambia for 6 years. He is a Non-Executive Chairman of Central Depository Services (India) Limited and was on the Board of Bombay Stock Exchange of India Limited.

  

Shri. Minoo Shroff.

 

Shri Minoo R. Shroff, aged 82 is a Fellow of the Institute of Management Accountants (U.K.), Fellow member of the Institute of Cost and Works Accountants (India) and Fellow of the Institute of Directors, London. He is a Business Economist and has actively participated in Indian economics and corporate development. The Emperor of Japan has conferred the highest civilian award of "THE ORDER OF THE RISING SUN, GOLD RAYS WITH NECK RIBBON" for outstanding contribution in promoting business and friendship with Japan in the year 2000.

  

Dr. S A Dave.

 

Dr. Surendra A. Dave, aged 73 is a doctorate of Economics and holds a master degree in economics from the University of Rochester. Dr. Dave was Founder Chairman of Securities Exchange Board of India and Unit Trust of India. Dr. Dave is currently Chairman of Centre for Monitoring Indian Economy, the premier economic monitoring institution of the country and a director of many prominent companies.

  

Shri. Suresh N. Talwar.

 

Shri Suresh N. Talwar, aged 73 is an eminent solicitor and advocate. Currently he is a partner of M/s Talwar Thakore and Associates. He retired as a Senior Partner of M/s. Crawford Bayley and Company w.e.f. 1st April, 2006. He is a legal counsel to numerous Indian companies, multinational corporations and Indian and foreign banks. He is on the Board of many leading companies such as Larsen and Toubro Limited, Blue Star Limited, Merck Limited, Biocon Limited, Birla Sun Life Insurance Company Limited, Cadbury India Limited, etc.

  

Shri. Keki M Mistry.

 

Shri Keki M. Mistry, aged 56 is a Bachelor of Commerce degree in Advanced Accountancy and Auditing and is also a Chartered Accountant. Shri. Mistry is also a member of the Michigan Association of Certified Public Accountants, USA. He has taken over as the Vice Chairman and CEO of HDFC with effect from 1st January 2010. He was actively involved in setting up of several HDFC Group Companies like HDFC Bank. He has been deputed on consultancy assignments for the Commonwealth Development Corporation (CDC) in Thailand, Mauritius, Caribbean Island and Jamaica. He also worked as a consultant for the Mauritius Housing Company and Asian Development Bank.

 

 

Leadership

 

The goal is to manufacture and market high quality diamond products that excite and attract consumers. They believe the best way of creating value is through a fully integrated business model, benefiting from efficiency gains and better product control.


The leaders of the company are motivated not only by business success, but by a commitment to the industry and wider community.


Kirtilal Doshi, Chairman Emeritus. Kirtilal has worked at Shrenuj and Companysince 1982 and brings 64 years of industry experience to the Group. He was a founding member of the Gems and Jewellery Export Promotion Council, serving on its committee for 17 years, including one as Chairman. He was also inducted to GIA League of Honor in 2005.


Shreyas Doshi,Chairman and Managing Director. Shreyas has worked at Shrenuj and Companysince 1985, and brings 39 years of industry experience to the Group. He was awarded the Lifetime Contribution Award by the International Colored Gemstone Association, and inducted to GIA League of Honor. In 2005, Shreyas was appointed Honorary Consul for Finland.


Vishal Doshi, Group Executive Director. Vishal has worked at Shrenuj and Companysince 2001, President from Marketing Director for the polished diamond division. He was appointed to the Board in
2007. In 2008 Vishal was appointed Honorary Consul for Botswana.

 

Awards

 

The jewellery design and production expertise has been regularly commended by leading industry bodies.


They have received several significant awards, some of which are illustrated here.

 

  • 2009 Botswana Shining Light Award
  • 2008 JCK Jewellers Choice Award
  • 2007 HRD Award
  • 2000 De Beers Diamonds International Award
  • 1998 De Beers Diamonds International Award

 

UNAUDITED STANDALONE FINANCIAL RESULTS (PROVISIONAL)

FOR THE QUARTER ENDED 31ST DECEMBER, 2010

 

(Rs. in Millions)

Particulars

Third Quarter Ended

Nine Months Ended

 

31.12.2010

31.12.2010

1 (a) Net Sales/ Income from Operations

5232.262

11332.666

(b) Other Operating Income

--

--

Total

5232.262

11332.666

2. Expenditure

 

 

a) Increase/ Decrease in stock in trade and work in progress

1502.458

[46.070]

b) Consumption of Raw Materials

2920.212

9079.690

c) Purchase of Traded Goods

202.232

644.415

d) Employee Cost

85.003

242.239

e) Depreciation

15.696

45.757

f) Other Expenditure

202.418

570.351

g) Total

4928.018

10536.382

3. Profit from operations before other income, Interest and Exceptional Item (1-2)

304.243

796.284

4. Other Income

1.641

7.138

5.Profit before Interest and Exceptional Items (3+4)

305.884

803.422

6. Finance Cost

206.531

514.572

7. Profit After Interest but before exceptional items (5-6)

99.353

288.850

8. Exceptional Items

--

--

9. Profit/ Loss from ordinary Activities before tax (7+8)

99.353

288.850

10. Tax Expenses

 

 

a) Provision for Taxation

24.300

72.100

b) Deferred Tax Liability

0.500

1.000

11. Net Profit/ Loss from ordinary Activities after tax (9-10)

74.553

215.750

12. Extraordinary item (net of tax expenses Rs.)

--

--

13. Net Profit/ Loss fro the period (11-12)

74.553

215.750

14. Paid-up Equity Shares Capital

(Face Value of Rs. 2/- each)

151.970

151.970

15. Reserves excluding Revaluation Reserve as per balance sheet of previous accounting year)

--

--

16. Earning per share (EPS)

 

 

a) Basic and Diluted EPS before Extraordinary items for the year to date and for the previous year. (not to be annualized)

0.91

2.86

b) Basic and Diluted EPS after Extraordinary items for the period, for the year to date and for the previous year (including to be annualized)

0.91

2.86

17. Public shareholding

 

 

- Number of Shares

28761516

28761516

- Percentage of shareholding

37.85

37.85

18. Promoters and promoter group shareholding

 

 

a) Pledged/ Encumbered

 

 

- Number of shares

10000000

10000000

- Percentage of Share (as a % of the total shareholding of promoter and promoter group)

21.18

21.18

- Percentage of share (as a % of the total share capital of the company)

13.16

13.16

b) Non-encumbered

 

 

- Number of shares

37223479

37223479

- Percentage of Share (as a % of the total shareholding of promoter and promoter group)

78.82

78.82

- Percentage of share (as a % of the total share capital of the company)

48.99

48.900

 

 

Notes:

 

  1. The above results were reviewed by the Audit Committee and subsequently approved by the Board of their respective meetings held on 10th February 2011.
  2. The company has applied hedge accounting principles in respect of forward exchange contracts as set out in Accounting standard As 30- Financial Instruments, Recognition and Measurement issued by the Institute of Chartered Accountants of India Accordingly, contracts as on 31st December, 2010 are Market to Market and a notional gain aggregating to Rs. 18.258 Millions (Rs. 2.844 Millions as at 31st December 2009) arising on contracts that were designated as effective hedges of future cash flows, has been directly reflected in the reserves.
  3. In compliance with caluse 41 of the Listing Agreement with the Stock exchanges a limited review of the unaudited financial results of Shrenuj and Company limited (standalone) has been carried out by the statutory auditors.
  4. The scheme of amalgamation of Shrenuj Diajewels Limited and Shrenuj Gems and Jewellerry Limited with the company w.e.f. 1st April, 2010 (the appointed date) has been approved by the Hon’ble High Court of Judicature at Bombay vide order dated 1st October 2010. Pursuant to the scheme.
  1. The assets and liabilities of the transferor companies are taken over at fair value and excess of fair value of assets over liabilities amounting to Rs. 538.543 Millions has been credited to the Amalgamation Reserve. As per the scheme. Some of the fixed assets of the transferee company have also been revailed and an amount of Rs. 1351.114 Millions ins credited to Revaluation Reserve.
  2. Consequent to the above there is an additional charge for depreciation of Rs. 17.172 Millions for the nine months ended 31st December 2010 and an amount of Rs. 11.713 Million and an amount of Rs. 5.459 Millions has been withdrawn for the Revaluation Reserve and Amalgamation Reserve respectively. This has no impact the profit for the period.
  3. The amounts for the period ended 31st December 2010 are strictly not comparable with the corresponding previous period amounts.
  4. 6022525 Equity Shares of Rs. 2/- each were allotted to the lenders of Unsecured loans at a price of Rs. 46.33 per share on conversion of the said loans into equity.
  1. The Company has opted to publish only consolidated financial results. The standalone results of the company will be available on the company’s website: www.shrenuj.com
  2. There were no investor complaints pending at the beginning of the quarter. Thirteen complaints received during the quarter were resolved. There are no complaints remaining unresolved at the end of the quarter.
  3. Previous year’s quarter’s figure are re-grouped wherever necessary.

 

PRESS RELEASE:

 

Shrenuj Highlights


Company : Shrenuj and Company Limited

Sector : Diamonds, Jewellery, RetaiL

Mkt Cap : Rs. 259.96 crs as on


Shrenuj Sparkles: Announces 58% rise in PAT despite economic slowdown

 

Highlights:

 

Shrenuj posts a PAT of Rs. 131.200 Millions in Q1, 2009.

 

Additional 34% shares acquired in Intergems (H.K.) Limited (Hong Kong), taking holding to 85% in the company.

100% Equity Holding of Alija International Pty. Limited (Australia) acquired during the quarter.

100% equity holding of Global Marine Development Company (USA) acquired during the quarter.


Profile

 

Shrenuj and Company Limited, presently spearheaded by Shreyas Doshi, Vice Chairman and Managing Director and Vishal S Doshi, Group Executive Director ; is an integrated gem and jewellery conglomerate with presence in 13 countries and a workforce of over 3,000 employees worldwide. 2008 marks 102 years of Shrenuj’s entry into the Diamond Business. Shrenuj has activities ranging from diamond processing, jewellery manufacturing to branding and retailing. Shrenuj Group’s state-of-the-art diamond manufacturing facilities in India and Israel specialize in processing high value diamonds in larger sizes. Shrenuj has six jewellery manufacturing units in Mumbai and one unit in Lyon, France. It also outsources manufacturing from 4 dedicated Chinese manufacturing units. Shrenuj has a capacity to produce 550,000 pcs per annum. With the addition of new unit, the capacity will be raised to 1,000,000 pcs per annum by December 2008.


Shrenuj’s international distribution model complements its international manufacturing platform. Its 15 ofices worldwide cater to all parts of the world. The Company has entered into JVs in Israel, France, USA and Hong Kong, in addition to its own offices worldwide. The acquisition of Simon Golub and Sons in 2007, one of the top US jewellery distributors, has added to the reach of Shrenuj in USA and Canada.


Shrenuj is a recipient of many national and international awards. The Company’s jewellery division has won the De Beers India jewellery design contest for the best design, the Indian National Design Contest and the prestigious Diamonds International Award organized by DeBeers for the best jewellery designed. In  recent years, Shrenuj’s jewellery has won the 2007 HRD Award and 2008 JCK Jeweler’s Choice Award.


Brand Strategy

 

An active player in mass marketing since 2001 with brand presence in over 9 countries, Shrenuj has effectively used B2B and B2C in its Brand strategy. Shrenuj has developed many successful international diamond jewellery brands, such as Arisia, Sveni and Bhavya (India and middle East), Valina and Caro 74 (USA), Fiana (France), Scintilla88 and MasterCut (Australia) and Amante88 (Hong Kong).


Shrenuj’s retail strategy focuses on leveraging the potential in high growth developing markets in India, China and Middle East. Shrenuj has its own jewellery retailing operations in Hong Kong, the fashion capital of China. The fashion jewellery retail chain operates under Joliesse brand. Strategically located Joliesse stores offer contemporary and stylish jewellery  to Hong Kong residents and the visitors from Mainland China. Shrenuj has also launched its jewellery retail operations in India under Diti brand. Diti is expected to grow to 170 POS in 29 Indian cities in the next two years.


Future Plans

 

The Company is piloting an automation project in diamond manufacturing

A new 30,000 sq ft standalone unit in Seepz will ensure full steam production from October 2008

The management targets US $ 1 billion in sales by FY2012

Plans to expand retail operations in China and India in the next 3-5 yrs


Financials


The Company posted a PAT of Rs. 131.200 Millions in Q1, 2009, a hop of 58.5% from Rs. 82.800 Millions in the previous fiscal. Consolidated Revenues for the same period stand at Rs. 3388.200 Millions, an 18.5% growth over Rs. 2859.000 Millions in the last fiscal.

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.45.38

UK Pound

1

Rs.73.08

Euro

1

Rs.61.60

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

7

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

7

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

6

--LIQUIDITY

1~10

7

--LEVERAGE

1~10

6

--RESERVES

1~10

7

--CREDIT LINES

1~10

6

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

58

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.