MIRA INFORM REPORT

 

 

Report Date :

05.01.2011

 

IDENTIFICATION DETAILS

 

Name :

IDEA CELLULAR LIMITED

 

 

Registered Office :

Suman Tower, Plot No. 18, Sector – 11, Gandhinagar – 382 011, Gujarat

 

 

Country :

India

 

 

Financials (as on) :

31.03.2010

 

 

Date of Incorporation :

14.03.1995

 

 

Com. Reg. No.:

04-30976

 

 

CIN No.:

[Company Identification No.]

L32100GJ1996PLC030976

 

 

IEC No.:

AHMI00670F

 

 

PAN No.:

[Permanent Account No.]

AAACB2100P

 

 

Legal Form :

Public limited liability company. Company’s shares are listed on the Stock Exchange.

 

 

Line of Business :

Telecommunication and Cellular System Services.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (45)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 58289400

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is part of Aditya Birla group. Financial Position of the company appears to be improving. Trade relations are reported as fair. Business are reported to be usually correct and as per commitments.

 

The company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – April 1, 2010

 

Country Name

Previous Rating

(31.12.2009)

Current Rating

(01.04.2010)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

LOCATIONS

 

Registered Office :

Suman Tower, Plot No. 18, Sector – 11, Gandhinagar – 382 011, Gujarat, India

Tel. No.:

91-79-23232250

Fax No.:

91-79-23232251 / 3232383 / 232240

E-Mail :

battfin@giaspn01.vsnl.net.in

bonatellis@hotmail.com

pankaj.kapdeo@idea.adityabirla.com

Website :

http://www.tatacell.com

http://www.adityabirla.com

http://www.ideacellular.com

Area :

Owned  - 2000 sq. ft

 

 

Administrative Office :

3rd Floor, Century Bhavan, Dr. A. B. Road, Worli, Mumbai - 400 025, Maharashtra

Tel. No.:

91-22-24314987

Fax No.:

91-22-25467174

 

 

Corporate Office :

Windsor, 5th Floor, Off CST Road, Near Vidya Nagari, Kalina, Santacruz (East), Mumbai – 400098, Maharashtra, India

 

 

Branches :

       3rd Floor, KLK Estate, Fateh Maidan Road, Basheer Bagh, Hyderabad – 500 001, Andhra Pradesh

Tel. 91-40-26562000

Fax. 91-40-26562001

E-mail. ccare.ap@ideacellular.com

 

       Surya Krishna Towers, 39-7-1 & 39-7-1A, Labbipet, Vijaywada – 520 010, Andhra Pradesh

Tel. 91-866-2663344

Fax. 91-866-2663333

 

       47-11-3, Eswar Homes, 1st Lane, Dwaraka Nagar, Visakhapatnam – 530 016, Andhra Pradesh

Tel. 91-891-2662000 / 2668080 / 2668081

Fax. 91-891-2663000

 

       Shop No. 5, Ground Floor, L S Tower, Subhash Road, Anantapur – 515 001, Andhra Pradesh

Tel. 91-8554-228822 / 228833

 

       Suman Tower, Plot No. 18, Sector 11, Gandhinagar, Gujarat

Fax. 91-79-28514000

E-mail. info@ideacellular.com

 

       A-30, Mohan Co-operative Industrial Estate, New Delhi

Fax. 91-11-251678138

E-mail. ccare.dl@ideacellular.com 

 

       139, 140, Electronic Complex, Pardesipura, Indore, Madhya Pradesh

Fax. 91-731-2551304

E-mail. ccare.mp@ideacellular.com

 

 

Customer Care Addresses :

3rd Floor, K.L.K. Estate, Fateh Maidan Road, Basheer BaghHyderabad

Fax: 91-40-55562222

Email: ccare.ap@ideacellular.com


  

A-30, Mohan Co-operative Industrial Estate, New Delhi

Fax: 91-11-51678138

Email: ccare.dl@ideacellular.com


  
Suman Tower,  Plot No 18, Sector 11, Gandhinagar, Gujarat

Fax: 91-79 8514000

Email: 9824012345@ideacellular.com


  

Anand Banquet Hall, Delhi Road, Sonepat – 131001, Haryana

 Fax – 91-130-2234213

Email: ccare.hr@ideacellular.com

 

4th Floor, Mercy Estate, Ravipuram. Cochin, Kerala – 682015
Ph.: 91-98470 12345 (Postpaid)

       91- 98471 12345 (Prepaid)

Fax: 91-484-2382121/2382324

Email: ccare.kerala@ideacellular.com


  

139, 140 Electronic Complex, Pardesipura, Indore

Fax: 91-731 2551304

Email: ccare.mp@ideacellular.com

 

Sharda Centre, 11/1 Erandawane, Off. Karve Road, Pune 411004

Fax: 91-20-4123298/99

Email: 9822012345@ideacellular.com

 

182 Vidya Laxmi Complex, Abu Lane, Meerut, Uttar Pradesh – 250001

Fax: 91-121-2640130

 Email: ccare.upw@ideacellular.com

 

 

DIRECTORS

 

Name :

Mr. Kumar Mangalam Birla

Designation :

Chairman

Address :

Mangal Adityayan 20, Carmichael Road, Mumbai - 400 026.

Date of Birth/Age :

14.06.1967

 

 

Name :

Mrs. Rajashree Birla

Designation :

Non Executive Director

Address :

Mangal Adityayan 20, Carmichael Road, Mumbai - 400 026.

Date of Birth/Age :

15.09.1945

 

 

Name :

Dr. Rakesh Jain

Designation :

Non Executive Director

 

 

Name :

Dr. Shridhir Sariputta Hansa Wijayasuriya

Designation :

Non Executive Director

 

 

Name :

Mr. Biswajit Anna Subramanian

Designation :

Non Executive Director

Address :

31 Lancaster Gate, London W2 3LP, U.K

Date of Birth/Age :

19.09.1965

 

 

Name :

Mr. Arun Thiagarajan

Designation :

Independent Director

Address :

Grace Home, 37 Kanakapura Road, Basavangudi, Bangalore – 560 004

Date of Birth/Age :

07.09.1944

 

 

Name :

Mr. Gian Prakash Gupta

Designation :

Independent Director

Address :

101, Kaveri, B Wing, Neelkanth Valley, 7th Road, Rajawadi, Ghatkopar (E), Mumbai – 400 077.

Date of Birth/Age :

11.01.1941

 

 

Name :

Mr. Mohan Gyani

Designation :

Independent Director

Address :

2137 Cascara Ct.  Pleasanton, California, USA 94588

Date of Birth/Age :

15.06.1951

 

 

Name :

Ms. Tarjani Vakil

Designation :

Independent Director

Address :

 A-1, Ishwardas Mansions Nana Chowk, Mumbai – 400 007

Date of Birth/Age :

30.10.1936

 

 

Name :

Mr. R.C. Bhargava

Designation :

Independent Director

 

 

Name :

Mr. P. Murari

Designation :

Independent Director

 

 

Name :

Mr. Sanjeev Aga

Designation :

Managing Director

Address :

703, Raheja Grande, Turner Road, Bandra (West) Mumbai – 400 050

Date of Birth/Age :

01.02.1952

 

 

KEY EXECUTIVES

 

Name :

Mr. Akshaya Moondra

Designation :

Chief Financial Officer

 

 

Name :

Mr. Pankaj Kapdeo

Designation :

Company Secretary

 


 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 30.09.2010

 

 

Names of Shareholders

No. of Shares

Percentage of Holding

(A) Shareholding of Promoter and Promoter Group

 

 

(1) Indian

 

 

Individuals / Hindu Undivided Family

233333

0.01

Bodies Corporate

1550222055

46.96

Sub Total

1550455388

46.97

(2) Foreign

 

 

Total shareholding of Promoter and Promoter Group (A)

1550455388

46.97

(B) Public Shareholding

 

 

(1) Institutions

 

 

Mutual Funds / UTI

41620106

1.26

Financial Institutions / Banks

145670724

4.41

Insurance Companies

68965655

2.09

Foreign Institutional Investors

250347309

7.58

Sub Total

506603794

15.35

(2) Non-Institutions

 

 

Bodies Corporate

64577154

1.96

Individuals

 

 

Individual shareholders holding nominal share capital up to Rs. 0.100 million

83381588

2.53

Individual shareholders holding nominal share capital in excess of Rs. 0.100 million

6538868

0.20

Any Others (Specify)

1089426487

33.00

Directors & their Relatives & Friends

229907

0.01

Non Resident Indians

3014506

0.09

Trusts

16317

-

Overseas Corporate Bodies

1083294281

32.82

Clearing Members

2871476

0.09

Sub Total

1243924097

37.68

Total Public shareholding (B)

1750527891

53.03

Total (A)+(B)

3300983279

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Telecommunication and Cellular System Services.

 

 

Products :

  • Cellular Mobile Phone Services
  • Handsets

Imports :

 

Countries :

  • U.S.A
  • Japan

 

 

Terms :

 

Purchasing :

L/C terms

 

GENERAL INFORMATION

 

No. of Employees :

4662

 

 

Bankers :

  • Dena Bank, Dccan Gymkhana Branch, Pune
  • (The company is reported to enjoy hypothecation facility of Rs. 99.000       millions dt. 22nd June 1998)
  • Deutsche Bank, Mumbai - 400001, Maharashtra
  • Standard Chartered Bank,90, M.G Road, Fort, Mumbai- 400 001
  • Standard Chartered Grindlyas Bank
  • HDFC Bank 26-A, Narayan Properties, Chandivali Farm Road, Saki Naka, Andheri (E), Mumbai- 400 072
  • UTI Bank Limited Sterling Plaza, 1262/B, J.M. Road, Deccan Gymkhana,
  • IDBI Limited IDBI House, Dnyaneshwar Paduka Chowk, F.C. Road, Shivajinagar, Pune- 04

 

 

Facilities :

Secured Loan

Rs. In Millions as on 31.03.2010

Term Loan

Foreign Currency Loan

 

v      From Banks

6525.340

v      From Financial Institutions

7523.620

Rupees Loan

 

v      From Banks

39026.940

v      From Financial Institutions

(Repayable within one years Rs. 4275.59 Millions , Previous years Rs. 1425.20 Millions)

3579.470

Vehicle Loan

(Repayable within one years Rs. 4275.59 Millions , Previous years Rs. 1425.20 Millions)

309.050

Vendor Finance (Repayable within one year Rs.2886.840 millions)

2921.660

Total

59886.080

 

 

Unsecured Loan

 

Term Loan

From Banks

3386.980

Short Terms Loan From Others

1991.070

Total

5378.050

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Deloitte Haskins and Sells

Chartered Accountants

Address :

706, B Wing, ICC Trade Tower, Senapati Bapat Road, Pune – 411 016.

Tel. No.:

91 -20- 6624 4600

Fax No.:

91 -20- 6624 4605

E-Mail :

hmjoshi@deloitte.com

 

 

Promoters :

  • Hindalco Industries Limited (Hindalco)
  • Grasim Industries Limited (Grasim)
  • Aditya Birla Nuvo Limited (ABNL)
  • Birla TMT Holdings Private Limited (Birla TMT)

 

 

Entities having significant Influence:

  • TMI Mauritius Limited
  • TMI India Ltd (TMI)
  • Axiata Group Berhad

 

 

Subsidiaries :

  • Swinder Singh Satara And Co. Limited (SSS & Co)
  • Aditya Birla Telecom Limited (ABTL)
  • Idea Cellular Services Limited (ICSL)
  • Idea Cellular Infrastructure Services Limited (ICISL)
  • Idea Cellular Towers Infrastructure Limited (ICTIL)
  • Carlos Towers Limited (with effect from 1st March 2010)

 

 

Joint Venture

  • Spice Communications Limited (SCL) (from 16th October 2008)
  • Indus Towers Limited (ITL)

 

 

CAPITAL STRUCTURE

 

AS ON 31.03.2010

 

Authorised Capital :

 

No. of Shares

Type

Value

Amount

 

 

 

 

6775000000

Equity Share

Rs.10/- Each

Rs.67750.000 Millions

1500

Redeemable Cumulative Non Convertible Preference Shares

Rs.10000000/- Each

Rs.15000.000 Millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

3299837792

Equity Share

Rs.10/- Each

Rs.32998.380 Millions

 

 

 

 

 

199,153,469 Equity Shares are allotted as fully paid up under the Scheme of amalgamation of Spice Communications Limited without payments being received in cash.

 

 

 

 

 

 

FINANCIAL DATA

[All figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2010

31.03.2009

31.03.2008

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

32998.380

31000.950

26353.610

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

85093.260

85813.710

23134.000

4] (Accumulated Losses)

(3963.740)

(4052.830)

(14064.940)

5] outstanding Employee Stock Option

444.450

182.330

37.590

NETWORTH

114572.350

112944.160

35460.260

LOAN FUNDS

 

 

 

1] Secured Loans

59886.080

55649.320

53154.170

2] Unsecured Loans

5378.050

20144.340

11993.420

TOTAL BORROWING

65264.130

75793.660

65147.590

DEFERRED TAX LIABILITIES

2256.360

1425.380

661.850

 

 

 

 

TOTAL

182092.840

190163.200

101269.700

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

149270.590

108228.900

89828.040

Capital work-in-progress

4625.810

17218.180

16257.170

 

 

 

 

INVESTMENT

27551.260

49288.080

5699.310

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

466.990

427.290

276.150

 

Sundry Debtors

4301.170

3295.870

1985.930

 

Cash & Bank Balances

2804.410

23444.290

4970.55

 

Other Current Assets

1243.650

1330.840

520.66

 

Loans & Advances

30002.810

19140.170

7986.730

Total Current Assets

38819.030
47638.460

15740.020

Less : CURRENT LIABILITIES & PROVISIONS

 
 

 

 

Current Liabilities

36796.230

31223.91

25436.63

 

Provisions

1377.620

986.510

818.21

Total Current Liabilities

38173.850
32210.420

26254.840

Net Current Assets

645.180

15428.040

(10514.820)

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

182092.840

190163.200

101269.700

 

 

 

 

PROFIT & LOSS ACCOUNT

 

PARTICULARS

31.03.2010

31.03.2009

31.03.2008

 

SALES

 

 

 

 

 

Sale

118502.430

98570.800

67199.900

 

 

Other Income

801.440

215.770

174.550

 

 

TOTAL                                     (A)

119303.870

98786.570

67374.450

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Cost of Trading Goods Sold

0.220

189.640

0.060

 

 

Personnel Expenditure

5698.860

4676.850

3417.820

 

 

Network Operating Expenditure

34394.160

20761.570

10469.530

 

 

License and WPC Charges

12944.790

10958.960

6851.030

 

 

Roaming and Access Charges

17452.90

18158.810

11334.410

 

 

Subscriber Acquisition & Servicing Expenditures

11343.890

8145.660

6469.630

 

 

Advertisement and business Promotion Expenditure

4066.940

4265.710

3224.290

 

 

Administration & other Expenses

4456.560

3824.930

2895.030

 

 

Amortisations of Intangible Assets

1845.900

1461.340

1199.100

 

 

Surplus from Prepayment of Loan

(316.940)

0.000

0.000

 

 

TOTAL                                     (B)

91887.280

72443.470

45860.900

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

27416.590

26343.100

21513.550

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

2063.200

4507.240

2776.420

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

25353.390

21835.860

18737.130

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

13666.070

10967.220

7568.520

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

11687.320

10868.640

11168.610

 

 

 

 

 

Less

TAX                                                                  (I)

1150.770

856.530

724.990

 

 

 

 

 

 

PROFIT AFTER TAX (G-I)                                  (J)

10.536.550

10012.110

10443.620

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

(4052.830)

(14064.940)

(24508.560)

 

 

 

 

 

Less

APPROPRIATIONS

 

 

 

 

 

Accumulated Losses on Amalgamation of Spice Communications Limited

15463.770

0.000

0.000

 

 

Withdrawal from General Reserve)

(4844.600)

0.000

0.000

 

 

Deferred tax on Amalgamation of Spice Communications Limited

(171.710)

0.000

0.000

 

BALANCE CARRIED TO THE B/S

(3963.740)

(4052.830)

(14064.940)

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Export Earnings

712.690

686.600

789.080

 

 

Other Earnings

0.000

0.000

1.180

 

TOTAL EARNINGS

712.690

686.600

790.260

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Capital Goods

20252.070

19095.140

16030.040

 

 

Others

0.000

189.190

0.000

 

TOTAL IMPORTS

20252.070

19284.330

16030.040

 

 

 

 

 

 

Earnings Per Share (Rs.)

3.39

3.42

3.96

 

 

QUARTERLY / SUMMARISED RESULTS

 

PARTICULARS

 

 

30.06.2010

1st Quarter

30.09.2010

2nd Quarter

Net Sales

 

36296.100

36289.200

Total Expenditure

 

28819.100

29174.100

PBIDT (Excl OI)

 

7477.000

7115.100

Other Income

 

0.000

0.000

Operating Profit

 

7477.000

7115.100

Interest

 

764.700

664.800

Exceptional Items

 

0.000

0.000

PBDT

 

6712.300

6450.300

Depreciation

 

4650.300

4764.600

Profit Before Tax

 

2062.000

1685.700

Tax

 

45.600

25.900

Provisions and contingencies

 

0.000

0.000

Profit After Tax

 

2016.400

1659.800

Extraordinary Items

 

0.000

0.000

Prior Period Expenses

 

0.000

0.000

Other Adjustments

 

0.000

0.000

Net Profit

 

2016.400

1659.800

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2010

31.03.2009

31.03.2008

PAT / Total Income

(%)

9.79

10.14

15.50

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

9.86

11.03

16.62

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

7.39

6.97

10.58

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.10

0.10

0.31

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

0.90

0.96

2.57

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.01

1.48

0.59

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Management Discussion And Analysis Report

 

Sector Growth                                                            

The year was marked by the uncommonly large new service launches by new licensees, leading to an over-crowded sector. Resultant hyper-competitive market conditions led to a steep decline in tariffs and introductory offerings of free minutes. Consequently, while subscriber growth was high, the sector revenue growth slowed to 5.1% compared to 22.3% in the preceding year.

 

Regulatory

Some major regulatory developments for the period were:

 

TRAI on MNP Regulation and porting charges

The TRAI on November 20, 2009 issued the Mobile Number Portability (MNP) porting charges regulation. As per it, the porting charges (paid by the subscriber to the Recipient Operator) should not exceed Rs. 19 per request. The per port transaction charges (payable by the Recipient Operator to the Mobile Number Portability Service Provider) for processing the porting request of a mobile number, has been fixed at Rs. 19.

 

Extension of timeline for implementation of MNP

The Dot, keeping in view the complexity and enormity of the testing involved before MNP is implemented, and the present status of implementation by some operators, has extended the timeline for implementation of MNP from June 30, 2010 to October 31, 2010.

 

Amendment in licensing conditions on equipment purchase

The Dot, vide its letter of December 03, 2009 and subsequent clarifications, issued an amendment in the licensing conditions (valid for CMTS, UASL, NLD and ILD) for telecom equipment purchase. Licensees, before issuing purchase orders relating to telecom equipment, are required to make an application giving details of the original equipment manufacturer / supplier for security clearance from the Dot. The revert from the Dot on applications is to come within 30 days, failing which the licensee can take it as a deemed approval.

 

Auction of 3G and BWA Spectrum

The Dot, on February 25, 2010 issued Notice Inviting Applications (NIA), from prospective bidders to participate in the auction of 3G and BWA spectrum. As per the NIA, 3 slots of 3G spectrum were available in 17 service areas and 4 slots were available in 5 service areas, while in the case of BWA, 2 slots were available in each service area for auction. The NIA included auctioning rules, timelines and other procedural requirements. The 3G auction started on April 09, 2010 and concluded on May 19, 2010 after 183 rounds of bidding. The BWA auction started on May 24, 2010 and concluded on June 11, 2010 after 117 rounds of bidding.

 

Discussion on Consolidated Financial Statements and Operational Performance

Subscriber Base

As on March 31, 2010, the company had 63.82 mn subscribers representing a 48.4% increase compared to the subscriber base of 43.02 mn on March 31, 2009.

 

Revenues

Revenues and Other Income for the year ended March 31, 2010, stood at Rs.124,990 mn, as compared to Rs. 101,544 mn during the previous year, showing a growth of 23.1%, in a sector which grew at 5.1%. VAS Revenues grew at 43.2% over the previous year. Revenues from Long Distance services, and from Passive Infrastructure, forming part of total revenues after inter segment eliminations, were Rs. 858 mn, and Rs. 677 mn respectively. Growth in Other Income was predominantly due to reversals arising from conversion of lease agreements from finance lease to operating lease.

 

Operating Expenses

Operating Expenses stood at Rs. 90,399 mn vis-ŕ-vis Rs. 73,180 mn for the previous year. The contributors to the total Operating Expense of 72.3% were Personnel Expenditure 5.2%, Network Operating Expenses 25.0%, License and WPC charges 10.8%, Roaming and Access Charges 14.4%, Subscriber Acquisition and Servicing Expenses 9.3%, Advertisement and Business Promotion Expenditure 3.4% and Administration and Other Expenditure 4.3%.

 

Profit before Interest, Depreciation and Amortisation

The Company generated a Profit before Interest, Depreciation and Amortisation of Rs. 34,591 mn for the year ended March 31, 2010, a growth of 22% compared to the previous year. The operating profit margin for the current financial year stood at 27.7 % compared to 27.9% for the previous year.

 

Depreciation, Amortisation and Finance Charges

Depreciation And Amortisation expenses increased to Rs. 20,149 mn for the year ended March 31, 2010 showing an increase by 43.6%, as against Rs. 14,028 mn for the previous year. Net finance charges for the year decreased by 19% from Rs. 4,945 mn to Rs. 4,005 mn, mainly due to foreign exchange fluctuations.

 

Profits and Taxes

For the year ended March 31 2010, Cash Profit from operations stood at Rs. 30,555 mn, a growth of 31.1% over the previous year. The Profit before Tax for the year stood at Rs. 10,754 mn, an increase of 14.5% over the previous year. The tax charge for the year, mainly consisting of deferred tax liability, stood at Rs. 1,215 mn. The Net Profit for the year ended March 31, 2010 was Rs. 9,539 mn, resulting in a net profit margin of 7.6%.

 

Capital Expenditure

During the year ended March 31, 2010, the Company (including the erstwhile Spice Communications Limited) incurred a capital expenditure of Rs. 39,814 mn.

 

Balance Sheet

During the year, the paid-up equity share capital of the company increased by Rs. 1,997.43 mn, due to issuance of 199.15 mn equity shares to the shareholders of erstwhile Spice Communications Limited upon its amalgamation with the Company and issuance of 0.59 mn equity shares to the employees pursuant to exercise of stock options granted under Employee Stock Option Scheme, 2006. The total shareholders’ funds stood at Rs. 113,704 mn as at March 31, 2010.

 

The Gross Block stood at Rs. 270,585 mn, and Net Block including Capital Work in Progress (CWIP) stood at Rs. 187,143 mn as at March 31, 2010. Treasury investments in mutual funds decreased by Rs. 9,148 mn during the year and stood at 11,304 mn as at March 31, 2010. During the year, Current Assets decreased due to utilization of surplus funds lying in fixed deposits, and hence the net Current Liabilities as at March 31, 2010 stood at Rs. 4,050 mn.

 

Outlook

The business models of telecom operators are being stress-tested by overcapacity led hyper-competition. With several licensees operating at tariffs lower than cost, the eventual phasing out of this period of over-capacity is inevitable. The Company, with a focus on strengthening its leadership position in its incumbent service areas, and a calibrated and measured approach to newer service areas, is well placed to emerge competitively stronger. The telecom sector provides lucrative long term opportunities for strong operators, of which the Company is one of a handful.

 

Directors’ Report

 

Performance Review

During the year, The Company’s operations covered all service areas of India. The total revenue for the year ended March 31, 2010 stood at Rs.124,990 mn against Rs. 101,544 mn in the previous year, registering a growth of 23%. The Net Profit for the financial year stood at Rs. 9,539 mn against Rs. 8,816 mn in the previous year.

 

Review of Consolidated Operations

During the year, Spice Communications Limited which had operations in the Punjab and Karnataka service areas, and licenses for National and International Long Distance operations, has been merged with the Company with effect from March 1, 2010, pursuant to a Scheme of Amalgamation. Similarly, the telecom operations of the Bihar service area which were in Aditya Birla Telecom Limited have come into the fold of the Company with effect from April 1, 2009, pursuant to a Scheme of Arrangement. The Company’s subscriber base increased by 48.4% over the year to reach 63.82 mn as of March 31, 2010. The Company’s subscriber market share stood at 10.9% as of end March, 2010 on a national basis. Further, the Company’s revenue market share increased to 12.4% for the year ended March, 2010 from 11.1% for the year ended March, 2009. The total Minutes of Usage have increased by more than 40% from 175 bn in 2008- 09 to 248 bn in 2009-10.

 

Dividend

As the Company does not have distributable profits as on March 31, 2010, The Directors regret their inability to recommend any dividend for the year under consideration.

 

Share Capital

During the year , the Company issued and allotted 199,153,469 Equity Shares of Rs. 10/- each, fully paid-up, to the equity shareholders of Spice Communications Limited (Spice), in the ratio of 49 equity shares of the Company for every 100 equity shares held in Spice, as per the approved Scheme of Amalgamation. Further, the Company issued and allotted 589,114 Equity Shares of Rs. 10/- each to the Option Grantees pursuant to the exercise of stock options under Employee Stock Option Scheme, 2006. Consequently, the paid-up equity share capital of the Company increased by Rs. 1,997.43 mn to Rs. 32,998.38 million.

 

Credit Ratings

The Company has received P1+ rating for its short term debt program from CRISIL, and an AA rating for its long term debt program from CARE.

 

Capital Expenditure

During the year, the Company rolled out services in the Orissa, Tamil Nadu, Jammu and Kashmir, Kolkata, West Bengal, Assam and North East service areas, thereby making it a nationwide service provider. Moreover, The Company continues to expand network in the incumbent service areas for enhanced coverage and quality. The Company incurred a capex of Rs. 39,814 mn (including the capex incurred by erstwhile Spice Communications Limited) during the financial year 2009-10.

 

The Company also made significant progress in rolling out its National Long Distance (NLD) network, and augmenting the International Long Distance (ILD) network. As at end March, 2010, it carried about 70% and 62% of its captive NLD and ILD traffic respectively.

 

Significant Developments:

Merger of Spice Communications Limited with the Company

During the financial year 2009-10, Spice Communications Limited (Spice), having mobility operations in Punjab and Karnataka service areas including license for National and International Long Distance operations, has been merged with the Company, pursuant to sanction of the Scheme of Amalgamation by the Hon’ble High Court of Gujarat and the Hon’ble High Court of Delhi. The High Court Orders have been filed with the respective Registrar of Companies, pursuant to which the Scheme become effective from March 1, 2010.

 

De-merger of Telecom Undertaking (including Unified Access Services License of the Bihar service area from Aditya Birla Telecom Limited (ABTL) to the Company)

The Directors wish to inform that the telecom operations of the Bihar service area (alongwith certain assets and liabilities) which were hitherto carried out in Aditya Birla Telecom Limited (a wholly owned subsidiary) have been de-merged into the Company, pursuant to the Scheme of Arrangement approved by the Hon’ble High Court of Gujarat, and the Hon’ble High Court of Bombay. The said Scheme became effective on 1st March, 2010 with an Appointed Date of 1st April, 2009.

 

De-merger of Licenses

The Scheme of Arrangement filed by the Company with the Hon’ble High Court of Gujarat for de-merging the UAS Licenses in respect of Punjab and Karnataka service areas to an eligible entity

has been withdrawn. Similarly, the Scheme of Arrangement filed by erstwhile Spice Communications Limited with the Hon’ble High Court of Delhi for de-merging UAS Licenses in respect of Delhi, Haryana, Mahrashtra and Andhra Pradesh service areas has also been withdrawn.

 

ISP License

In April, 2010, The Company received a License for providing pan India Internet Services (ISP License). This License will enable the Company to offer a gamut of services to the enterprise segment on a national basis.

 

Auction of 3G Spectrum

The Department of Telecommunications, Ministry of Communications and Information Technology had conducted an Auction for 2.1 GHz band (3G Spectrum) in the month of April, 2010. After the bidding spanning over 34 days and 183 rounds, The Company emerged winner in 11 Service Areas viz. Maharashtra, Gujarat, Andhra Pradesh, Kerala, Punjab, Haryana, Uttar Pradesh (E), Uttar Pradesh (W), Madhya Pradesh, Himachal Pradesh and Jammu and Kashmir, at a total cost of Rs. 5,7685.900 millions. The 3G footprint of the Company in the 11 service areas accounts for as much as 81% of its national revenue, of these 11, the Company is number 1 in 4 service areas , and number 2 in another 3 service areas.

 

Awards and Recognitions

Some key awards and recognitions received by The Company are:

• The Company has been ranked 6th in Investor Relations and ranked 7th in Corporate Governance amongst Indian Companies by Finance Asia magazine’s annual poll of investors and analysts.

•· Brand !dea has been ranked the 4th Buzziest Brand by Agencyfaqs.

• Idea won the award for the ‘Best Ad Campaign’ at tele.net Telecom Operator Awards, 2010.

• The campaign “What an Idea Sirjee” continue to win accolades with the campaign recently winning Silver at EFFIES 2009 for “Democracy” Campaign, while the ‘Walk when you Talk’ Campaign was adjudged the 2nd best campaign of the year by Brand Wagon (FE) and ‘All about Ads’ on NDTV Profit.

 

New Initiatives and Alliances

During the year, The Company made extensive progress on the marketing and customer care front by introducing various innovative products and services and also entered into various alliances. Some of these are:

• The Company deployed a best-in-class Interactive Voice Response (IVR) system, based on a highly efficient technology architecture deployed by IBM in partnership with CISCO. This IVR is the world’s largest Cisco CVP deployment in telecom, and the largest deployment in APAC (Asia Pacific American Coalition). The Company currently manages close to 5 million customer interactions per day using this IVR.

• The Company conceptualized and launched “Insta Alert”, an innovative tool to convey latest offers and service related communication to customers who latch on to the network after a period of inactivity. This application was nominated for the global GSM Awards at Barcelona.

 

• Idea launched a standardized self care portal “CARE” which gives information to the customer on products / tariffs and information of their account such as billed amount, last recharge, last calls, unbilled amount, etc.

• Idea was the first operator to launch “Pre Tones”. Pre Tones is an innovative VAS service which allows the user to listen to the caller tones of his / her own choice while making an outgoing call instead of listening to the respondent’s caller tone.

• Idea launched 3G Compatible Net Setter Data Cards to cater to the needs of its data -savvy customer segments.

• As one of Idea’s new VAS activities, Idea launched “Buddy Recharge” – a unique peer-to-peer talk time transfer product.

• Idea strengthened its brand through a series of media properties like the Idea Cup, Cricket Series, Talk for India,

Bingo Night, etc. Idea associated with IPL teams, Deccan Chargers and Delhi Daredevils as Principal Partners.

• Idea also launched Oongli Cricket during the IPL season, which was well received.

 

Subsidiaries and Joint Ventures

The Company has the following subsidiaries and joint ventures:

 

Subsidiaries

Aditya Birla Telecom Limited (ABTL), holds 16% shareholding in Indus Towers Limited and 100% shareholding in ICTIL.

• Idea Cellular Services Limited (ICSL), provides manpower services to the Company.

• Idea Cellular Infrastructure Services Limited (ICISL), is a tower company owning towers in Bihar and Orissa service areas and provides passive infrastructure services in these service areas.

• Idea Cellular Towers Infrastructure Limited (ICTIL), holds towers de-merged from the Company. ICTIL will subsequently merge into Indus Towers Limited.

• Carlos Towers Limited (Carlos), became subsidiary pursuant to the amalgamation of Spice Communications Limited with the Company and is presently not having any operations.

Swinder Singh Satara and Company Limited (SSS and Co.), is engaged in the business of sale and purchase of Data Cards, mobile hand sets and Fixed Wireless Phones.

 

Joint Ventures

Indus Towers Limited (Indus), in which ABTL holds a 16% stake, is a joint venture between the Bharti group, Vodafone Essar group and the Company (through ABTL), and provides passive infrastructure services in 15 service areas.

 

Fixed Assets:

 

  • Land
  • Leasehold Land
  • Building
  • Furniture and Fixture
  • Office Equipment
  • Vehicle
  • Plant and Machinery

 

About Idea Cellular Limited

 

A leading GSM mobile services operator with over 51 Millions subscribers, Idea Cellular along with Spice Communications and ABTL, has licenses and spectrum to operate in all 22 service areas of India, currently with commercial operations in 18 service areas. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

 

Idea is part of the Aditya Birla Group, India's first truly multinational group. The group operates in 25 countries, is

anchored by an extraordinary force of over 130,000 employees belonging to 30 nationalities and derives over half of its revenues from operations outside India.

 

Company Information

 

IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007.

 

IDEA Cellular is a leading GSM mobile services operator in India with over 53 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire telephony landscape of the country, and has NLD and ILD operations.

 

A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice and Short Message Service (SMS) services to high-end value added and GPRS services such as Blackberry, Datacard, Mobile TV, Games etc - IDEA is seen as an innovative, customer focused brand.

IDEA offers affordable and world-class mobile services to varied segments of mobile users. Be it high end users, or low-end, price sensitive consumers - IDEA's tariff plans are designed to suit every pocket.

 

With a vision of delighting its customers while meeting their individual communication needs anytime, anywhere, IDEA offers seamless coverage to roaming customers traveling to any part of the country, as well as to international traveling customers across over 200 countries. IDEA Cellular has partnership with over 400 operators to ensure that customers are always connected while on the move, within the country or other parts of the world.

 

IDEA is the winner of ‘The Emerging Company of the Year Award' at The Economic Times Corporate Excellence Awards 2008-09. The company has received several other national and international recognitions for its path-breaking innovations in mobile telephony products and services. It won the GSM Association Award for “Best Billing and Customer Care Solution” for 2 consecutive years. It was awarded “Mobile Operator of the Year Award - India” for 2007 and 2008 at the Annual Asian Mobile News Awards.

 

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 1, 30,000 employees belonging to 30 nationalities. The Group has been adjudged the ‘6th Top Company for Leaders in Asia Pacific Region' in 2009, in a survey conducted by Hewitt Associates, in partnership with The RBL Group, and Fortune. The Group has also been rated ‘The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007.

 

Service Areas

The Indian telecommunications market for mobile services is divided into 22 "Service Areas" classified into "Metro", Category "A", Category "B" and Category "C" service areas by the Government of India. These classifications are based principally on a Service Area's revenue generating potential.

 

IDEA is a pan-India operator with services being made available in all parts of the country.

 

The telecom service areas have been divided into Established and New Service Areas.

 

Established Service Areas

The established service areas are Delhi, Andhra Pradesh, Gujarat, Maharashtra, Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West).

 

Licenses for the Maharashtra and Gujarat Service Areas were awarded in December 1995, with network rollout and commercial launch achieved in 1997. In January 2001 the mobile operations in Andhra Pradesh Service Area were integrated with IDEA through a merger with Tata Cellular Limited.

 

In June 2001, the mobile operations in Madhya Pradesh Service Area were fully integrated with IDEA through an acquisition of RPG Cellcom Limited. In October 2001, the license for Delhi Service Area was acquired during the fourth mobile license auction, with network rollout and commercial launch in November 2002.

 

In January 2004, Escotel Mobile Communications Private Limited ("Escotel"), was acquired with its original licenses in the Service Areas of Haryana, Uttar Pradesh (West) and Kerala. All these Service Areas were re-branded and integrated with IDEA in June 2004.

 

New Service Areas

The New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh, Bihar, Mumbai, Karnataka, Punjab, Orissa, Chennai and Tamilnadu, Jammu and Kashmir, Kolkata and West Bengal, and Assam and North East.

 

Licenses for Uttar Pradesh (East), Rajasthan and Himachal Pradesh were acquired through the acquisition of Escotel (Escorts Telecommunications Limited).

 

Idea launched its services in Mumbai and Bihar in 2008. The Mumbai launch was the largest Metro City launch in India. In Bihar, Idea acquired 500,000 subscribers in just over 100 days.

 

Brand Idea was launched in Karnataka and Punjab, through the acquisition of Spice Communications.

The company has expanded its pan-India presence through service launches in Orissa, Chennai and Tamilnadu, Jammu and Kashmir, Kolkata and West Bengal, and the North East states in FY10.

 


CMT REPORT (Corruption, Money Laundering and Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.84

UK Pound

1

Rs.69.32

Euro

1

Rs.59.79

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

45

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.