MIRA INFORM REPORT

 

 

Report Date :

06.01.2011

 

IDENTIFICATION DETAILS

 

Correct Name :

FOX - WIESEL LTD.

 

 

Formerly Known As :

WIESEL TEXTILE MARKETING LTD

 

 

Registered Office :

P.O. Box 76, Ben Gurion Airport, Hahermon Street, Fox House, Airport City 70100 

 

 

Country :

Israel

 

 

Financials (as on) :

30.09.2010

 

 

Year of Establishment :

1990

 

 

Legal Form :

Public Limited Company

 

 

Line of Business :

Designers, Importers, Manufacturers, Marketers, Exporters and retailers of clothes and fashion accessories

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

Payment Behaviour :

No Complaints

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – June 30, 2010

 

Country Name

Previous Rating

                   (01.04.2010)                  

Current Rating

(30.06.2010)

Israel

a2

a2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

Company name & address 

 

FOX - WIESEL LTD.

Telephone    972 3 905 01 00

Fax             972 3 905 02 06; 905 02 00

P.O. Box 76, Ben Gurion Airport

Hahermon Street

Fox House

AIRPORT CITY – 70100 - ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

Originally incorporated as a sole proprietorship in 1990.

 

Converted into a private limited company, registered as per file No. 51-215760-3 on the 01.06.1995.

 

Originally registered under the name WIESEL TEXTILE MARKETING LTD., which changed to the present name on 23.01.2002.

 

On 15.04.2002 published a prospectus offering shares to the public on the Tel Aviv Stock Exchange (raising a sum of NIS 48 million) and on 1.8.2002 converted into a public limited company (Registration number remain as before).

 

 

SHARE CAPITAL

 

Authorized share capital NIS 150,000.00, divided into -

              15,000,000 ordinary shares of NIS 0.01 each,

of which 12,872,799 shares amounting to NIS 128,727.99 were issued.

 

 

SHAREHOLDERS

 

1.         WIESEL HOLDINGS A.I.H LTD., 26.7%, equally owned by Harel Eliezer Wiesel, Iftach Wiesel and Assaf Wiesel,

2.         Avraham Dov Fuchs (through TRICO FOX LTD.), 25.2%,

3.         Lev Levayev (through MEMORAND MANAGEMENT (1998) LTD.), 19.7%,

4.         BANK LEUMI LEISRAEL LTD., 12.2%, local 2nd largest banking corporation,

5.         Shares are also traded on the Tel Aviv Stock Exchange.

 

DIRECTORS

 

1.             Harel Wiesel, Chairman and General Manager,

2.             Avraham Dov Fuchs,

3.             Ms. Michal Fuchs Rivkind,

4.             Assaf Wiesel,

5.             Elad Vered,

6.             Iftach Wiesel,

7.             Ran Arnon,

8.             Avraham Zeldman,

9.             Ms. Chagit Sofiev-Leviev,

10.          Shay Levin,

11.          Roni Taub,

12.          Yaron Bloch,

13.          Ms. Eilat Levi,

14.          Ms. Sabina Biran,

15.          Israel Maimon.

 

 

BUSINESS

 

Designers, importers, manufacturers, marketers, exporters and retailers of clothes and fashion accessories under the brand name “Fox”, under 4 categories: "Fox Men", "Fox Women", "Fox Kids" and "Fox Baby". Subject also imports and marketers household product under the name "Fox Home".

 

Also selling to wholesalers, shops and institutional bodies, as well as to subject’s concessionaires overseas.

 

Manufacturing is carried out through some 20 suppliers and subcontractors abroad (though working mostly with 2 large subcontractors). Until 2008 subject operated also its own manufacturing line in Israel, but decided to close it down.

Major foreign supplier: WINGSRICH, Hong Kong/ China (39% of purchasing in 2007).

 

Operating 183 branches in Israel, as well as 8 branches in Russia

 

In addition, operating via concessionaires through 257 branches and Points of Sale abroad under the name "Fox" in 14 countries: Singapore, China, Bulgaria, Croatia, Romania, Thailand, Panama, The Philippines, Germany, Moldavia, Puerto Rico, Cyprus, Kazakhstan and Canada.

 

Subject also operates 5 branches of "Fox Home".

 

Subject, via its subsidiaries, also marketers clothes and fashion accessories under the brand name “Sacks” – 8 branches, "Billabong" – 20 branches and home care and body care products under the name "Lalin" – 54 branches.

 

Operating from rented premises (headquarters and offices, warehouse and logistics center) on an area of 15,680 sq. meters (12,600 sq. meters built), in Hahermon street, Airport City (near Ben Gurion Airport, Lod), and from retail stores nationwide (as of end of 2009 rents 176 active shops, situated mainly in shopping malls and centers).

Landlord in Airport City: TNUVOT KESHET.

                                                                                               

Having some 1,644 employees in subject (had 1,920 employees at the end of 2008) and further 581 employees in subsidiaries. The decrease is part of an efficiency plan subject went through.

 

 

MEANS

 

In June 2006 subject issued bonds to the public through the Tel Aviv Stock Exchange, raising a sum of NIS 70 million. In December 2008 subject announced on self purchase of its bonds (issued May 2006) up to total of NIS 10 million.

 

Consolidated B/S shows:

                                                                                              NIS (thousands)

ASSETS                                                                     31.12.2009              30.09.2010

Current assets

          Cash and cash equivalents                                         53,050                      51,955

          Sort term investments                                               126,267                    105,026

          Customers                                                                83,828                      84,109

          Other debtors                                                            24,856                      34,355

          Stock                                                                      121,832                    115,870

                                                                                        409,833                    391,315

 

Non-current assets

          Investments in affiliated companies                                5,642                        4,552

          Fixed assets (net)                                                    112,502                    119,364

          Goodwill and intangible assets                                    34,510                      59,529

          Other non-current assets                                            42,540                      16,398

                                                                                        195,194                    199,843

                                                                                        605,027                    591,158

                                                                                     =======                  =======

 

LIABILITIES

Current liabilities                                                                121,654                    116,179

Non-current liabilities                                                          139,816                    110,946

Equity                                                                               343,557                    364,033

                                                                                        605,027                    591,158

                                                                                     =======                  =======

 

Current market value US$ 118.1 million.

 

There are 11 charges for unlimited amounts, as well as 2 charges for total of US$ 2,200,000.00 registered on the company's assets, in favor of Bank Leumi Le’Israel Ltd., HSBC Bank Plc. and IBM ISRAEL.

 

                             

 

ANNUAL SALES

 

                                                             Consolidated Statement of Income

                                                                             NIS (thousands)

                                                                           Year ended in 31.12

                                                               2007                2008                2009

Sales                                                       652,806            684,525            593,305

 

Gross profit                                               309,582            359,704            299,765

 

Operating income                                        38,862              49,718              12,206

 

Pre-tax income                                           29,885              34,262              31,859

 

Net income                                                 23,750              23,192              30,318

                                                             =======         =======         =======

 

 

Consolidated first 3 quarters sales of 2010 were NIS 516,098,000 (22.6% increase compared to the parallel period in 2009), making a gross profit of NIS 294,639,000, an operating profit of NIS 55,136,000, and a net profit of NIS 37,973,000.

 

 

OTHER COMPANIES

 

FOX - WIESEL CHINA LTD., a subsidiary in China,

 

FOX - WIESEL CYPRUS LTD., 100%, Cyprus, operating branches in Europe.

 

FOX-LEVIEV LLC, 50%, Russia,

 

BILLY HOUSE LTD. ("Billabong Israel"), 50%, agents and marketers of Billabong surfing apparel and goods. Operating 20 chain stores.

 

LALIN CANDLES AND SOAPS LTD., 50% in each, manufacturers and marketers of home care and body care products and accessories, including soaps, candles, body care items, toiletries, ambiance products, etc. Operating 54 chain stores. Fully owns LALIN INTERNATIONAL LTD.

 

A.H. FASHION MANUFACTURE AND MARKETING 3020 LTD. (known as "Sack's"), 50%. Operating 8 chain stores.

 

WIESEL REAL ESTATE A.I.H. (1999) LTD., sister company.

 

TRICO FOX LTD., leasers of real estate.

 

BANKERS

 

Bank Leumi Le’Israel Ltd., Allenby Business Branch (No. 802), Tel Aviv, account No. 60600/34.

 

HSBC Bank Plc., Main Branch (No. 101), Tel Aviv, account No. 500494.

 

A check with the Central Banks' database did not reveal anything detrimental regarding subject a/m accounts.

 

 

CHARACTER AND REPUTATION

 

In May 2007, the Securities Authority raided on subject's offices, following suspicious of violating securities' rules by using "inside information" for making profits. Nothing was published on this affair since, though the matter is still under investigation.

Apart from that, nothing unfavorable learned.

 

FOX – WIESEL is a leading vendor in fashion wear for women, men and kids in Israel, with impressive growth rates in recent years, including expansion to overseas markets.

 

In September 2004, subject signed a deal to grant MEMORAND MANAGEMENT (1998) LTD., a company owned by businessman Lev Leviev, a license to open stores in Russia under subject’s brand. MEMORAND was also allocated 10% in subject and further options for another 10%, which were later fully realised. Lev Leviev controls the AFRICA ISRAEL Group, which is involved in real estate, energy, hotels, industry & hi-tech and many other investments in Israel and abroad. It should be mentioned that the AFRICA ISRAEL Group was adversely hit by the global economic crisis, accumulating huge losses (mainly due to its real estate holdings in Russia and the USA) which forced them to reach a settlement with its creditors and bonds holders in December 2009 in volume of NIS 7.45 billion. Mr. Leviev is also a world leading dealer in diamonds (including mining).

 

A new company FOX-LEVIEV LLC was established by subject and MEMORAND in Russia, and since 2006 8 stores were opened.

 

In August 2005, subject signed a deal to give HE MIAN of China a license to open stores in China under subject’s brand. In September 2005 subject established a new subsidiary in China.

 

In 2005 5 fashion stores under subject’s name were openned in Italy, however were closed down by May 2008, as they did not prove to be profitable.

 

The store in Germany, opened in June 2006, was also closed.

                   

Since 2005/6 subject (via concessionaires) also began expansion into the Eastern and Central European markets, starting with Bulgaria and Romania, as well as to the Far East (Singapore, Thailand).

 

Since 2007/8 also expanded to Panama. In the 4th quarter of 2008 new FOX retai stores were opened in Canada and furthre planned to be launched during 2009. Subject signed concession agreement with Canadian SHERSON Group.


In July 2009 subject opened a store in Puerto Rico. The Group intends to open branches in Serbia and other countries as well.

 

In October 2006 subject acquired 50% of BILLY HOUSE LTD. ("Billabong Israel"), agents and marketers of "Billabong" and "Rif" surfing apparel and goods in Israel since 1999, in consideration of NIS 19.5 million, in cash.

 

In March 2007, subject completed the acquisition of 50% of LALIN CANDLES AND SOAPS LTD. and LALIN INTERNATIONAL LTD., manufacturers and marketers of candles and soaps, in consideration of NIS 12.87 million, in cash.

 

In June 2007, subject acquired 50% of fashion retail store in chain (4 boutiques) Sack's (company name is A.H. FASHION MANUFACTURE AND MARKETING 3020 LTD.), in consideration of NIS 24.6 million. Sack's manufactures and markets women fashion to wholesalers, on top of the retail stores.

 

In mid 2007 subject launched streamlining measures in order to improve the financial status, including closing down non-profitable shops abroad in Australia, Germany and Italy.

 

In view of the economic slow-down in the local market during 2009, as well as into 2010, especially in the fashion retail business, subject took further measures designed to cut costs. As part of the re-organization it erased its sub-chain brands Fox-Kids, Fox-Man and Fox-Baby and unified all under a new logo design. Subject also intended to unite the different brand stores into one larger store thus lowering store number from 183 to some 100 stores.

 

In July 2009 subject announced its intention to opena new chain under the brand name “Fox Home” for home textile and accessories. The household products market is estimated at NIS 1 billion annually and is considered saturated and highly competitive. During 2010 subject opened 5 store (may have opened an additional store at the end of 2010), and is intending to open 7 additional stores in 2011. Toatl investment in 2010-2011 is estimated at NIS 22 million.

 

In November 2009 it was reported that subject is launching a new line of maternity clothing, which will operate under the brand name "Fox Maternity".

 

Subject’s concessionaire in Romania and Moldova S.C. CORSA has encountered cash flow problems due to the global financial crisis that drove demands down and its wide expansion in its markets that were followed by large investments (41 branches in Romania). As of Q3 2010 the concessionaire has debts of NIS 15.5 million to subject. Subject has been operating to assist the concessionaire and lower its exposure, and has made the necessary deductions in its financial statements.

 

In March 2010 LALIN signed an agremment with BRAND EMPIRE to open 30 LALIN store in the UK.

 

In July 2010 subject signed an an agreement with AEO MANAGEMENT CO. in which subject will be the sole local representatives of "American Eagle" and "Aerie".  Subject is intending to open stores under the "American Eagle" brand and is estimated to invest NIS 45 million in brand. In December 2010 it was reported that a store on an area of 750 sq. meters will be opened in Netanya, and that subject is negotiating several other locations.

 

In December 2010 it was reported on openning a branch in Kfar Saba with an investment of NIS 2 million (following the opening of 5 branches in August 2010).

 

Local textile and fashion market is valued at NIS 7.5 billion per annum, NIS 6 billion of which is attributed to the fashion branch.

 

According to surveys, around 50% and more is women's fashion. Moreover, 40% of fashion stores in Israel belong to fashion chains, the rest being private shops.

 

Import of Clothing and Footwear in 2009 summed up to US$ 1,267 million, comparing to US$ 1,402 million in 2008 (9.6% decrease) and US$ 1,188 million in 2007. Most import comes from China. Main other countries of origin for textile goods are France, Italy, Hong Kong and Turkey, Spain and the U.S.A.

 

The decrease in 2009 reflects the slow-down trend in the local economy during 2009, mainly in the first half of the year, part of the global economic crisis.

 

According to a local retail research company, retail fashion chains an overall decrease of over 5% in proceeds comparing to 2008. In breaking down the data, it turns that a majority of retails stores witnessed a higher fall of up to 15%, while some stores experienced even a growth. Market reaserch checked 1,100 fashion (cloths and footwear) stores and found that sales reached NIS 2.75 billion (were NIS 2.9 in 2008).

 

 

SUMMARY

 

Good for trade engagements.

Maximum unsecured credit recommended several US$ millions.

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.45.20

UK Pound

1

Rs.70.27

Euro

1

Rs.59.99

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.