MIRA INFORM REPORT

 

 

Report Date :           

01.07.2011

 

IDENTIFICATION DETAILS

 

Name :

HARMONYA LABAIT LTD.

 

 

Formerly Known As :

COMIX FASHION LTD

 

 

Registered Office :

P.O. Box 8796, Netanya, 75 Hameyasdim Street, Even Yeuda 40500       

 

 

Country :

Israel

 

 

Date of Incorporation :

09.12.2004

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Importers, marketers and retailers of house ware goods (ornamental items, home design products, etc.) and light furniture

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Maximum Credit Limit :

US$ 100,000.

Status :

Moderate

Payment Behaviour :

No Complaints

Litigation :

Clear

 


 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – March 31st, 2011

 

Country Name

Previous Rating

                   (31.12.2010)                  

Current Rating

(31.03.2011)

Israel

a2

A2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


 Bottom of Form

 

Company name & address

 

HARMONYA LABAIT LTD.

Telephone  972 9 891 17 10

Fax           972 9 891 91 44

P.O. Box 8796, Netanya

75 Hameyasdim Street

EVEN YEUDA-40500 -ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

A private limited company, incorporated as per file No. 51-361643-3 on the 09.12.2004.

 

Originally incorporated under the name HIDUSH UBINUY LTD., which changed to COMIX FASHION LTD. on the 8.12.2005 and then changed to present name on the 28.11.2007.

 

(Note: English registered name is HARMONIA LABAIT LTD. with an “I”, while subject is also using the name with “Y” as you gave. The name’s translation into English is: “Harmony for Home”).

 

 

SHARE CAPITAL

 

Authorized share capital NIS 25,000.00, divided into:-

                25,000 ordinary shares of NIS 1.00 each,

of which shares amounting to NIS 2,000.00 were issued.

 

 

SHAREHOLDERS

 

Company is fully owned by Miran Malka.

 

 

SOLE DIRECTOR AND GENERAL MANAGER

 

Miran Malka, born in 1972.

 


BUSINESS

 

Importers, marketers and retailers of house ware goods (ornamental items, home design products, etc.) and light furniture.

 

Also operating a household goods retail store chain of 15 shops under the name “Harmonya Labait”, of which 1 is operated by concessionaire (had 13 shops in 2010 and 11 shops in 2009). Shops are situated mainly in commercial centers and shopping malls.

 

We are informed that a furter new shop (in Hadera) is about to be open shortly.

 

All of subject's imported goods are sold solely in their retail chain.

 

Operating from rented offices and warehouse, on an area of several hundred sq. meters, in 75 Hameyasdim Street, Even Yehuda (to where they moved from 12 Hashalom Street, Kfar Netter), a nearby locality, near the city of Netanya. Also operating from 15 shops (200-400 sq. meters each) in: Bilu Junction (Bilu Center), Netanya (BIG Poleg), Modi’in (One Home Center, 220 sq. meters, rented), Kiryat Gat (BIG Compound), Tiberias (BIG Tveria), Be'er Sheva (BIG Beer Sheva), Ashdod (Star Center), Nesher, Nes Ziona, Kiryat Shmona, Afula (G Ba'emek), Karmiel, Kiryat Ata (BIG Krayot), Nahariya (BIG Regba) and Rishon Le-Zion (Konim Honim Compound).

Among landlords: IBC INDUSTRIAL BUILDINGS, GAZIT GLOBE ISRAEL, BIG.

 

Had 40 employees in mid 2009, current number not forthcoming, assumed to be higher.

 

 

MEANS

 

Stock was valued at NIS 7,000,000 in mid 2009 (was valued at NIS 5,000,000 in 2008). Later financial data unavailable.

 

Estimated annual advertising budget NIS 4 million.

 

There is 1 charge for an unlimited amount registered on the company's assets (general current charge on all assets), in favor of Bank Hapoalim Ltd. Charge was placed in April 2011.

 

 

REVENUES

 

2007 sales claimed to be NIS 15,000,000.

2008 sales claimed to be NIS 20,000,000.

Later sales figures not forthcoming, believed to be higher.

 

 


BANKERS

 

Subject used to be working with Israel Discount Bank Ltd. (Poleg Branch, No. 526, Netanya, account No. 35491).

 

We could not confirm the bank data with officials (as they were unavailable), but we it is possible that subject switched to working with Bank Hapoalim Ltd.

 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learned.

 

So far we could not get subject's officials updates on the company. General Manager Miran Malka was busy in all times we called (in the previous interview he refused to update any details).

 

Prior to establishing subject, owner and General Manager Miran Malka worked as a salaried employee at the same area as subject and was the marketing VP of MATIM LI STORES, a large local fashion dealer and retailer.

 

It was reported that Mr. Malka acquired the chain of stores in March 2006 from the receiver of the previous owner, who established the chain in 2001, and went into financial difficulties.

 

The total giftware market in Israel is estimated at NIS 4.83 million (not including holidays presents) according to a report from September 2006. The market is divided into perfumes (31%), flowers and flowerpots (19%), books (17%), household goods (17%), pleasure gifts (8%), wine (6%) and others.

 

According to the Central Bureau of Statistics (CBS) data, expenditure for private consumption per capita in 2010 on furniture for the household rose by 7.4% from 2009. This was part of the general growth in expenditure per capita on durable goods (10.7% increase), recovering from the slow-down trend in 2009 in the local market. Per capita expenditure on furniture stood on NIS 1,100 in 2010.

 

From CBS data, import of Household Utensils in 2010 rose by 15.8% from 2009 summing up to US$ 549.3 million, comparing to US$ 474.2 million in 2009 and similar to 2008 level. The trend continued in the first 4 months of 2011 –close to 9% rise (compared with 2010), totaling US$ 202.8 million.

 

 

SUMMARY

 

Notwithstanding the lack of updated data from subject's General Manager, considered good for trade engagements.

 

Maximum unsecured credit recommended US$ 100,000.

 

 


FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.72

UK Pound

1

Rs.71.96

Euro

1

Rs.64.79

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.