MIRA INFORM REPORT

 

 

Report Date :           

06.07.2011

 

IDENTIFICATION DETAILS

 

Name :

H & O FASHION CHAINS (2003) LTD.

 

 

Formerly Known As :

TAG WOMAN LTD

 

 

Registered Office :

Hutzot Shefayim, Shefayim 60990

 

 

Country :

Israel

 

 

Date of Incorporation :

22.12.2003

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Manufacturers and marketers of women fashion and accessories, operating retail chain stores

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 


 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – March 31st, 2011

 

Country Name

Previous Rating

                   (31.12.2010)                  

Current Rating

(31.03.2011)

Israel

a2

a2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


 Bottom of Form

 

Company name & address 

 

H & O FASHION CHAINS (2003) LTD.

Telephone       972 9 971 30 03; 971 30 33

Fax                972 9 971 30 06

Hutzot Shefayim

SHEFAYIM     60990-ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

A private limited company, incorporated as per file No. 51-348094-7 on the 22.12.2003.

 

Originally registered under the name TAG WOMAN LTD., which changed to the present name on 24.06.2009.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 10,039,100.00, divided into -

                   10,039,100 ordinary shares of NIS 1.00 each,

of which 10,000,000 shares amounting to NIS 10,000,000.00 were issued.

 

 

SHAREHOLDERS

 

Subject is fully owned by H & O FASHION LTD., fully owned by AVRAHAM LIVNAT LTD., owned by Avraham (Bondi) Livnat & family.

 

AVRAHAM LIVNAT gained full control over H & O since September 2009, after acquiring the shares (50%) of its former partners B. GAON RETAIL & TRADING LTD. (based on a company value for of NIS 40-NIS 60 million).

 

In January 2007 H & O FASHION completed the acquisition of control in subject (63.25%) from subject's former other shareholders (Ilan Levy, Liran Drey, Sagiv Halevi and Eli Guetta, also the founders of subject), in consideration of NIS 14.5 million in cash. In June 2008, H & O realized an option (PUT option) given and acquired the rest of subject’s shares (36.75%) from subject’s founders, in consideration of NIS 8.31 million.

 

 

DIRECTORS

 

1.  Amiaz Sagis, Chairman of H & O FASHION,

2.  Yehezkel Dovrat,

3.  Yair Assahel,

4.  Shaul Ben Zeev,

5.  Eliaz Poleg.

 

 

GENERAL MANAGER

 

Nitzan Hadas (also General Manager of parent H & O FASHION)

                                                                                                                          

 

BUSINESS

 

Manufacturers and marketers of women fashion and accessories, operating retail chain stores under the brand "TagWoman" countrywide.

 

Subject targets girls and young ladies segment (mainly ages 15-35).

 

TagWoman chain includes some 10 shops, spread mostly in shopping malls (had some 30 branches in its peak in 2008). In addition, H & O Group sells subject brand in some 17 of its retail chain stores.

 

Manufacturing is carried out via subcontractors.

 

Subject purchases raw materials for production from local suppliers and finished goods are purchased from both foreign and local suppliers.

Among local suppliers: JAMTEX MODE.

 

Operating from rented offices, part of H & O FASHION Group's headquarters, on an area of 800 sq. meters, in Hutzot Shefayim, Kibbutz Shefayim, and from some 10 branches nationwide.

 

Having 1,200 employees serving the H & O Group (as of 2010), of which several tens employees in subject.

 

 

MEANS

 

Current financial data is not forthcoming, however subject is known to be inflicting losses to the Group. Yet subject is backed by parent company H & O FASHION LTD., itself enjoying the financially solid AVRAHAM LIVNAT Group.

 

Subject’s B/S totaled NIS 23,708,000 as of 30.06.2008 (current assets NIS 12,282,000 and net fixed assets of NIS 10,643,000). Current liabilities were NIS 37,658,000 and equity in deficit of 14,471,000).

 

There are 21 charges for unlimited amounts registered on the company's assets, in favor of Israel Discount Bank Ltd., Bank Leumi Le'Israel Ltd., Bank Hapoalim Ltd. and Mizrahi Tefahot Bank Ltd.

 

 

 

 

 

REVENUES

 

2007 sales were NIS 36,089,000, making a gross profit of NIS 22,602,000, an operating loss of NIS 4,819,000, ending with a net loss of NIS 7,063,000.

 

First half of 2008 sales were NIS 17,995,000, making a gross profit of  NIS 10,047,000, an operating loss of NIS 4,833,000, ending with a net loss of NIS 5,605,000.

 

Subject's later sales figures not forthcoming, known to be losing (in 2010).

 

According to media reports in 2010 and 2010 H & O FASHION Group has consolidated sales of NIS 500,000,000, and profitable.

 

 

OTHER COMPANIES

 

H & O FASHION LTD., importers, designers, marketers and retailers of apparel and fashion products, including handbags, jewelry, watches and other fashion accessories, as well as footwear, toiletries and cosmetics, household products and home textile. H&O Group operates 34 branches countrywide.

 

The Livnat Family also, via holding company AVRAHAM LIVNAT LTD. (established in 1972) has holdings in many other companies, via (among others):

 

TAAVURA Group: Mainly TAAVURA HOLDINGS LTD., which operates in the following lines of activities:

 

1.         Road haulage services, dealing in all sorts of cargo (bulk, cars, heavy duty equipment, raw materials, etc.).

 

2.         Infrastructure, mining, earth and marine works.

 

3.         A holding company for the TAAVURA Group, which deals in automobiles, infrastructure, heavy-duty equipment and machinery, tires, public transportation, environment, etc.

 

TAAVURA consolidated 2010 sales were NIS 2,176 million.

Amon its many holdings:

 

MAMAN Group: MAMAN- CARGO TERMINALS & HANDLING LTD., 68.2%, established in 1974 and publicly traded (TASE), deals in management and operation cargo rterminal authorized for all import and export cargo.

 

TASHTIT CONSTRUCTION MACHINERY LTD., dealing in mining machinery, cranes, trucks, buses. Also earthmoving contractors. Sole local agents of LIEBHERR, DAF and others.

 

UNIVERSAL TRACKS ISRAEL LTD. (U.T.I.), importers and marketers of ISUZU trucks in Israel, 50%,

 

YOZMA GALIL HOLDINGS (1982) LTD., cement and raw material suppliers.

(See more on the Group in CHARACTER).

 

 

BANKERS

 

·         Mizrahi Tefahot Bank Ltd., Beit El Al Branch (No. 407), Tel Aviv.

·         Bank Leumi Le’Israel Ltd.,

·         Israel Discount Bank Ltd., branches data not forthcoming.

 

 

CHARACTER AND REPUTATION

 

Apart of the financial status, nothing unfavorable learned.

 

Subject's CFO, who is in charge of providing data on subject, is currently out of office (a convention) and due back in the coming days. We shall contact him and update you accordingly.

 

When acquired by H & O FASHION, subject carried hefty financial troubles.

 

H & O FASHION excersized a streamlining process in subject and recovery plan upon its acquisition. In February 2010 it was reported that during the last year H&O Group closed down 10 of TagWoman 32 branches. Due to fierce competition in the local market and the slow down in the fashion sector in 2009 and 2010, subject continued to inflict losses, and in May 2011 it was reported that in recent months 8 more losing branches were closed down, plus another one in Modi'in to be closed, leaving subject with some 10 shops. In mid 2009 it was decided to sell subject's brand within H & O branches, thus reaching annual sales of NIS 15 million.

 

In mid 2010 it was reported on NIS 1 milion investment in promotion of subject's brand for summer 2010.

 

In May 2011, H & O reported that they expect that the stremlining measures and shops closing will lead subject to balance till the year's end.

 

Parent company H & O FASHION LTD., established in 1992 (continuing activities founded many years earlier) is one of the leading local fashion retail chains.

 

Avraham (Bondi) Livnat is a well-known and among the leading and most powerful local businessmen. TAAVURA Group, which he founded, is the largest local transporters of heavy road haulage. The Group has many other holdings, including 80% in CARMEN MANAGEMENT AND ASSETS (1997) LTD., which has some 20% stake in the publicly traded company EQUITAL LTD., dealing in real estate and oil and natural gas exploration. It includes the part in the rights in what is considered one of the largest natural gas discoveries in the world ever, when in 2009 and 2010 huge resources were discovered in the “Tamar” and “Dalit” prospects, offshore Haifa, of over 200 billion CM, valued many US$ billions.

                                                                                                                            

In addition, Bondi is also a shareholder (some 13%) in one of Israel's largest and most influential concerns, I.D.B Concern (controlled by Nochi Dankner), which controls the CLAL Group, KOOR Group, DISCOUNT INVESTMENTS, ELRON Groups, operating and investing in all kind of sectors in Israel and abroad, including trade and commerce, finance and insurance, real estate, telecommunications and media, hi-tech and other industries. Among corporations are CELLCOM ISRAEL, one of the 3 leading cellular operators, NETVISION, a leading IP services provider, SHUFERSAL largest supermarket chain, NESHER CEMENT local sole cement manufacturer, MAKHTESHIM AGAN, a world leading agro-chemical concern, HADERA PAPER, leading local paper group, PROPERTY & BUILDING CORP., with yielding real estate properties, CLAL INSURANCE Group, one of Israel’s largest insurance groups, and many more. In addition I.D.B. concern holds shares 3.21% in SWISS BANK and 50% in a plot in Las Vegas Strip designed for the erection of a huge Plaza Casino project.

 

The local textile and fashion market is valued at NIS 7.5 billion per annum, NIS 6 billion of which is attributed to the fashion branch.

 

According to surveys, around 50% and more is women's fashion. Moreover, 40% of fashion stores in Israel belong to fashion chains, the rest being private shops.

 

Import of Clothing and Footwear in 2010 summed up to US$ 1,437 million, comparing to US$ 1,267 million in 2009 (13.4% increase, as the local market experienced a slow-down) and US$ 1,402 million in 2008. Most import comes from China. Main other countries of origin for textile goods are France, Italy, Hong Kong and Turkey, Spain and the U.S.A.

 

The local fashion market was suffering from slow-down during 2009, and the trend continued into 2010, although in a less extent. According to a local retail research company, retail fashion chains witnessed in 2009 a decrease of over 5% in proceeds comparing to 2008 (when it marginally fell from 2007), though rose in 2010 by over 1.5%. Majority of retails stores witnessed a higher fall in 2009 of up to 15%, while some stores experienced even a growth.

In addition new international fashion players (GAP, H&M) entered in 2009/2010 to the local fashion market, which has been highly competitive already.

 

On top of that, fashion retailers suffered from the late and short winter, adversely hitting 2011 winter collection – which negatively contributed to the trend in the sector.

 

 

According to the Central Bureau of Statistics (CBS), the current expenditure for private consumption in 2010 for clothing, footwear and personal items fell by 5.1% from 2009, continuing the decreasing trend in 2009, though in an higher magnitude (in 2009 it fell marginally (0.7%) from 2008, after rising 4.1% from 2007). This happened in contrast to the general trend in the local market in 2010, where expenditure level for private consumption actually increased.

 

According to surveys, average spending per houshold on clothing & footwear in 2008 reached NIS 483 per month and fell to around NIS 455 per month in 2009 (similar level as 2007).

 

According to surveys, retail fashion chains witnessed significant decrease in proceeds.

 

 

SUMMARY

 

Despite the apparent negative financial situation of subject, being part of H & O FASHION Group and LIVNAT Group, considered good for trade engagements.

 

 

 

 


FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.50

UK Pound

1

Rs.71.25

Euro

1

Rs.64.40

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.