MIRA INFORM REPORT

 

 

Report Date :           

02.06.2011

 

IDENTIFICATION DETAILS

 

Correct Name :

PACIFICA   ELEMENTS  CO.,  LTD.

 

 

Registered Office :

1st-3rd  Floor,  976/7  Rimklongsamsen  Road, Bangkapi,  Huaykwang,  Bangkok  10310

 

 

Country :

Thailand

 

 

Financials (as on) :

31.12.2009

 

 

Date of Incorporation :

14.10.2003

 

 

Com. Reg. No.:

0105546125208

 

 

Legal Form :

Private  Limited  Company

 

 

Line of Business :

Importer &distributor of fashion  boutiques  and  related  products

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Status :

Moderate

Payment Behaviour :

Unknown

Litigation :

Clear

 


NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – March 31st, 2011

 

Country Name

Previous Rating

                   (31.12.2010)                  

Current Rating

(31.03.2011)

Thailand

b1

b1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


 Bottom of Form

 

Company name

 

PACIFICA   ELEMENTS  CO.,  LTD.

 

 

SUMMARY

 

BUSINESS  ADDRESS                          :           1st-3rd  FLOOR,  976/7  RIMKLONGSAMSEN  ROAD,

                                                                        BANGKAPI,  HUAYKWANG,  BANGKOK  10310

TELEPHONE                                         :           [66]   2641-5939

FAX                                                      :           [66]   2641-5268

E-MAIL  ADDRESS                                :           admin@pacificaelements.co.th

REGISTRATION  ADDRESS                  :           SAME  AS  BUSINESS  ADDRESS

ESTABLISHED                                     :           2003

REGISTRATION  NO.                           :           0105546125208

CAPITAL REGISTERED                         :           BHT.   27,905,000

CAPITAL PAID-UP                                :           BHT.   27,905,000

FISCAL YEAR CLOSING DATE              :           DECEMBER   31            

LEGAL  STATUS                                  :           PRIVATE  LIMITED  COMPANY

EXECUTIVE                                          :           MRS.  ALISA  TRAKULTHONG,  THAI

                                                                        MANAGING  DIRECTOR           

NO.  OF  STAFF                                   :           20

LINES  OF  BUSINESS                          :           FASHION  BOUTIQUES  AND  RELATED  PRODUCTS

                                                                        IMPORTER  &  DISTRIBUTOR

                                                                         

                                                                         

CORPORATE PROFILE

 

OPERATING  TREND                            :           STABLE                       

PRESENT  SITUATION                          :           OPERATING  NORMALLY                     

REPUTATION                                       :           GOOD  WITH  NORMAL  BUSINESS  ENGAGEMENT

MANAGEMENT  STANDARD                 :           MANAGEMENT  WITH  FAIR  PERFORMANCE             

 

 

 

 

 

 


HISTORY

 

The  subject  was  established  on  October  14,  2003 as  a  private  limited  company under  the  name  style  PACIFICA ELEMENTS CO., LTD., by  Thai  groups,  in  order  to  distribute  international  brands  of  fashion  boutiques  and  related  products  to local  market. It  currently  employs  approximately  20   staff.  

 

The  subject’s  registered  address  was  initially  located  at  71/1  Soi  Suksavittaya,  Silom  Rd.,  Silom,  Bangrak,  Bangkok  10500.

 

On  June  13,  2008,  its  registered  address  was  relocated  to  976/7  Rimklongsamsen  Rd.,  Bangkapi, Huaykwang, Bangkok 10310, and  this  is  the  subject’s  current  operation  address.  

 

 

THE BOARD  OF  DIRECTORS

 

     Name

 

Nationality

Age

 

 

 

 

Mr. Prasert  Levichan

[-]

Thai

41

Mr. Opas  Levichan

[-]

Thai

38

Mrs. Alisa  Trakulthong

 

Thai

42

Mr. Thananchai  Trakulthong

 

Thai

41

Mr. Thanakarn  Damrongrat

 

Thai

41

Mrs. Kanikar  Veerawan

[x]

Thai

40

 

 

AUTHORIZED PERSON

 

The  mentioned  director  [x]  can  jointly  sign  with  anyone  of  the  mentioned  directors  [-]  on  behalf  of  the  subject  with  company’s  affixed.

 

 

MANAGEMENT

 

Mrs.  Alisa  Trakulthong  is  the  Managing  Director.

She  is  Thai  nationality  with  the  age  of  42  years  old.

 

Ms. Anilin  Buranasiri  is  the  Marketing  Manager.

She  is  Thai  nationality.  

 

 

BUSINESS OPERATIONS

 

The subject’s activities are importer and authorized  dealer various  kinds of  fashion boutiques  and  related  products  such as  footwear,  cloth,  hand  bags,  briefcases,  travel  bags,  watches,  other  leather  goods,  sunglasses,  fragrance,  logo  lines,  optical,  gift  items   and  accessories, for  men  and  women,  under  the  brand name  “KENNETH  COLE”   CAMPER”  and  COACH”.

 

 

IMPORT  

 

100%  of  the  products  is  imported  from  United  States  of  America.

 

 

MAJOR SUPPLIERS

 

- Kenneth  Cole  Production  Inc. :  U. S. A.

- Coach  Inc.                                          :  U. S. A.

 

 

SALES 

 

100%  of  the  products  is  sold  locally  by  retail  to  end-users.

 

 

SUBSIDIARY AND AFFILIATED COMPANY

 

The  subject  is  not  found   to  have  any  subsidiary  nor  affiliated  company  here  in  Thailand.

 

 

LITIGATION

 

Bankruptcy  and  Receivership

There  are  no  litigation  on  bankruptcy  and  receivership  cases  filed  against  the  subject  found  at  Legal  Execution  Department  for  the  past  five  years.

 

Others

There  are  no  legal  suits  filed  against   the  subject  for  the  past  two  years.

 

 

CREDIT  

 

Sales  are  by  cash  or  on  the  credit  term  of  30  days.

Imports  are  by  L/C  at  sight  or  T/T.

 

 


BANKING

 

Bangkok  Bank  Public  Co.,  Ltd.

[Head  Office :   333  Silom  Rd.,  Silom,  Bangrak,  Bangkok]

 

Citibank  N.A.

[Bangkok  Branch,  82  North  Sathorn  Rd.,  Silom,  Bangrak,  Bangkok]

 

 

EMPLOYMENT

 

The  subject  employs  approximately  20  office  and  sales  staff.

 

LOCATION   DETAILS

The  premise  is  rented  for  administrative  office  at  the  heading  address.  Premise  is  located  in  a  prime  commercial   area.

 

Showrooms :

COACH, CAMPER    :  1st  Flr.,  Siam  Discovery  Center  Bldg,  Rama  1  Rd.,  Pathumwan, 

                                         Bangkok  10330.

COACH                         :  The  Emporium  Shopping  Center,  Sukhumvit  Rd.,

                                         Klongtoey,  Bangkok  10110.

KENNETH  COLE,    :  The  Grand  Hyatt  Erawan  Hotel,  Rajdamri  Rd., 

COACH & CAMPER      Pathumwan,  Bangkok  10330.

  

REMARK

CREDIT  OF  US$  2,000  AGAINST  D/A  TERMS  SHOULD  BE  IN  ORDER.

 

COMMENT

The  subject’s business  is still  promising  and  its  sales  sale   has   increased  considerably,  in  line  with  demand  of  the  luxury  products  form  middle  to  high  income  earners  who  consume  lot  of  European  high  fashion  as  well  as  more  awareness  of  luxurious  products   in  their  lifestyle.

 

 

FINANCIAL INFORMATION

 

The  capital  was  initially  registered  at  Bht. 15,000,000 divided  into 150,000  shares  of  Bht.   100  each.

 

On  April  27,  2004,  the  capital  was  increased  to Bht. 27,905,000  divided  into 279,050   shares  of  Bht.  100   each  with  fully  paid.

 

 

THE  SHAREHOLDERS  LISTED  WERE  :  [as  at  April  30,  2010]

       NAME

HOLDING

%

 

 

 

Mr. Opas  Levichan

Nationality:  Thai

Address     :  22/7  Ploenchit  Rd.,  Lumpini,  Pathumwan,

                     Bangkok

83,716

30.00

Mr. Prasert  Levichan

Nationality:  Thai

Address     :  976/7  Rimklongsamsen  Rd.,  Bangkapi,

                     Huaykwang, Bangkok

72,553

26.00

Mrs. Alisa  Trakulthong

Nationality:  Thai

Address     :  2/1  Soi  Vachirathamsathit,    Bangna,

                     Bangkok

55,810

20.00

Mr. Thanakarn  Damrongrat

Nationality:  Thai

Address     :  7/25  Moo 11,  Klongkum,  Buengkum,

                     Bangkok

20,929

7.50

Mrs. Kanikar  Veerawan

Nationality:  Thai

Address     :  20  Soi  Metheenives,  Klongton,  Klongtoey,

                     Bangkok

13,953

5.00

Mr. Thananchai  Trakulthong

Nationality:  Thai

Address     :  71/2 North  Sathorn  Rd.,  Silom,  Bangrak,

                     Bangkok

8,371

3.00

Ms. Anilin  Buranasiri

Nationality:  Thai

Address     :  261/1  Sukhumvit  31  Rd.,  Klongtonnua, 

                     Wattana,  Bangkok

8,371

3.00

Mrs. Sopitnapha  Choompanee

Nationality:  Thai

Address     :  97  Phaholyothin  5  Rd.,  Samsennai,

                     Phyathai,  Bangkok

8,371

3.00

Mr. Vachiranant  Supakarn

Nationality:  Thai

Address     :  101  Sukhumvit  Rd.,  Klongtonnua,  Wattana,

                      Bangkok

6,976

2.50

 

Total  Shareholders  :    9

 

NAME  OF  AUDITOR  &  CERTIFIED  PUBLIC  ACCOUNTANT  NO. :

Mr. Chirath  Chakpitaksataya   No. 5342

 

 


BALANCE SHEET [BAHT]

 

The  latest  financial figures  published  as  at  December  31,  2009  &  2008  were:

           

ASSETS

                                                                                                

Current Assets

2009

2008

 

 

 

Cash   and Cash Equivalents            

10,640,931

2,845,871

Trade Account  Receivable

52,370,494

46,470,972

Loan  to  Director

1,936,760

1,886,260

Prepaid  Expenses

4,779,319

6,934,954

Inventories                      

41,601,442

34,291,441

Other  Current  Assets                  

2,452,475

2,187,406

 

 

 

Total  Current  Assets                

113,801,421

94,616,904

 

 

 

Fixed  Assets

17,849,237

12,820,444

Deposit                          

9,354,288

8,723,928

 

Total  Assets                 

 

141,004,946

 

116,161,276

 

 

LIABILITIES & SHAREHOLDERS' EQUITY [BAHT]

 

Current Liabilities

2009

2008

 

 

 

Current  Portion  of  Long-term  Loan  from

   Financial  Institution

 

914,263

 

-

Trade  Accts.  Payable

6,608,812

7,475,388

Other  Payable

14,264,754

6,091,620

Loan  from Director

25,278,286

25,323,227

Accrued  Expenses

37,153,184

29,200,373

Other  Current  Liabilities             

22,626,803

23,443,295

 

Total Current Liabilities

 

106,846,102

 

91,533,903

 

Long-term Loan from Financial Institution

 

4,004,436

 

-

 

Total  Liabilities

 

110,850,538

 

91,533,903

 

 

 

Shareholders' Equity

 

 

 

 

 

Share  capital : Baht  100  par  value 

  authorized,  issued  and  fully 

  paid  share  capital  279,050  shares

 

 

27,905,000

 

 

27,905,000

 

 

 

Capital  Paid                      

27,905,000

27,905,000

Unappropriated   [Deficit]                   

2,249,408

[3,277,627]

 

Total Shareholders' Equity

 

30,154,408

 

24,627,373

 

Total Liabilities &  Shareholders'  Equity

 

141,004,946

 

116,161,276

 

                                                  

PROFIT & LOSS ACCOUNT

 

Sale

2009

2008

 

 

 

Sales                                         

227,082,555

188,856,062

Other  Income                 

2,510,162

815,994

 

Total  Sale s                 

 

229,592,717

 

189,672,056

 

Expenses

 

 

 

 

 

Cost  of  Goods  Sold                  

99,397,236

77,591,801

Selling Expenses

60,193,063

52,695,690

Administrative  Expenses

58,949,720

53,967,105

Other Expenses

-

894,478

 

Total Expenses             

 

218,540,019

 

185,149,074

 

 

 

Profit Before  Interest  Expenses &  Income Tax

11,052,698

4,522,982

Interest Expenses

[3,881,652]

[1,465,553]

 

Profit Before  Income Tax

 

7,171,046

 

3,057,429

Income  Tax

[1,644,011]

-

 

 

 

Net  Profit / [Loss]

5,527,035

3,057,429

 

 

 


FINANCIAL ANALYSIS

 

ITEM

UNIT

2009

2008

 

 

 

 

LIQUIDITY RATIO

 

 

 

CURRENT RATIO

TIMES

1.07

1.03

QUICK RATIO

TIMES

0.65

0.64

 

 

 

 

ACTIVITY RATIO

 

 

 

FIXED ASSETS TURNOVER

TIMES

12.72

14.73

TOTAL ASSETS TURNOVER

TIMES

1.61

1.63

INVENTORY CONVERSION PERIOD

DAYS

152.77

161.31

INVENTORY TURNOVER

TIMES

2.39

2.26

RECEIVABLES CONVERSION PERIOD

DAYS

84.18

89.81

RECEIVABLES TURNOVER

TIMES

4.34

4.06

PAYABLES CONVERSION PERIOD

DAYS

24.27

35.17

CASH CONVERSION CYCLE

DAYS

212.68

215.96

 

 

 

 

PROFITABILITY RATIO

 

 

 

COST OF GOODS  SOLD

%

43.77

41.09

SELLING & ADMINISTRATION

%

52.47

56.48

INTEREST

%

1.71

0.78

GROSS PROFIT MARGIN

%

57.33

59.35

NET PROFIT MARGIN BEFORE EX. ITEM

%

4.87

2.39

NET PROFIT MARGIN

%

2.43

1.62

RETURN ON EQUITY

%

18.33

12.41

RETURN ON ASSET

%

3.92

2.63

EARNING PER SHARE

BAHT

19.81

10.96

 

 

 

 

LEVERAGE RATIO

 

 

 

DEBT RATIO

TIMES

0.79

0.79

DEBT TO EQUITY RATIO

TIMES

3.68

3.72

TIME INTEREST EARNED

TIMES

2.85

3.09

 

 

 

 

ANNUAL GROWTH

 

 

 

SALES GROWTH

%

20.24

 

OPERATING PROFIT

%

144.37

 

NET PROFIT

%

80.77

 

FIXED ASSETS

%

39.22

 

TOTAL ASSETS

%

21.39

 

 


 

 

 

 

PROFITABILITY RATIO

 

Gross Profit Margin

57.33

Impressive

Industrial Average

24.86

Net Profit Margin

2.43

Impressive

Industrial Average

(0.64)

Return on Assets

3.92

Impressive

Industrial Average

(0.69)

Return on Equity

18.33

Impressive

Industrial Average

(2.36)

 

Gross Profit Margin used to assess a firm's financial health by revealing the proportion of money left over from sale s after accounting for the cost of goods sold. Gross profit margin serves as the source for paying additional expenses and future savings. Gross Profit Margin is 57.33%. When compared with the industry average, the ratio of the company was higher,  indicated that company was more profitable than the same industry.

 

Net Profit Margin is the indicator of the company's efficiency in that net profit takes into consideration all expenses of the company. A low profit margin indicates a low margin of safety, higher risk that a decline in sales will erase profits and result in a net loss. Net Profit Margin ratio is 2.43% compared with those of its average competitors in the same industry, indicated that business was an efficient operator in a dominant position within its industry.

 

Return on Assets measures how efficiently profits are being generated from the assets employed in the business when compared with the ratios of firms in a similar business. A low ratio in comparison with industry averages indicates an inefficient use of business assets. Return on Assets ratio is 3.92%, higher figure when compared with those of its average competitors in the same industry, indicated that business was an efficient profit in a dominant position within its industry.

 


 

Return on Equity indicates how profitable a company is by comparing its net income to its average shareholders' equity, ROE measures how much the shareholders earned for their investment in the company. Return on Equity ratio is 18.33%, higher figure when compared with those of its average competitors in the same industry, indicated that business was an efficient profit in a dominant position within its industry.

 

Trend of the average competitors in the same industry for last 5 years

Return on Assets                       Uptrend

Return on Equity                        Uptrend

 

 

 

LIQUIDITY RATIO

 

Current Ratio

1.07

Acceptable

Industrial Average

1.49

Quick Ratio

0.65

 

 

 

Cash Conversion Cycle

212.68

 

 

 

 

The Current Ratio is to ascertain whether a company's short-term assets are readily available to pay off its short-term liabilities. The company's figure is 1.07 times in 2009, increase from 1.03 times, then it is generally considered to have good short-term financial strength. When compared with the industry average, the ratio of the company was lower.

 

The Quick Ratio is a liquidity indicator that further refines the current ratio by measuring the amount of the most liquid current assets there are to cover current liabilities. The company's figure is 0.65 times in 2009, increase from 0.64 times, then the company has not enough current assets that presumably can be quickly converted to cash for pay financial obligations.

 


 

The Cash Conversion Cycle measures the number of days a company's cash is tied up in the production and sales process of its operations and the benefit from payment terms from its creditors. It meant the company could survive when no cash inflow was received from sale for 213 days.

 

Trend of the average competitors in the same industry for last 5 years

Current Ratio                 Downtrend

 

 


 

LEVERAGE RATIO

 

Debt Ratio

0.79

Impressive

Industrial Average

0.65

Debt to Equity Ratio

3.68

Risky

Industrial Average

1.99

Times Interest Earned

2.85

Impressive

Industrial Average

0.12

 

Debt to Equity Ratio a measurement of how much suppliers, lenders, creditors and obligors have committed to the company versus what the shareholders have committed. A lower the percentage means that  the  company is using less leverage and has  stronger equity position.

 

Times Interest Earned measuring a company's ability to meet its debt obligations. Ratio is 2.85 higher than 1, so the company can pay interest expenses on outstanding debt.

 

Debt Ratio shows the proportion of a company's assets which are financed through debt. The company's figure is 0.79 greater than 0.5, most of the company's assets are financed through debt.

 

Trend of the average competitors in the same industry for last 5 years

Debt Ratio                                 Downtrend

Times Interest Earned                Downtrend

 

 


 

ACTIVITY RATIO

 

Fixed Assets Turnover

12.72

Impressive

Industrial Average

3.14

Total Assets Turnover

1.61

Impressive

Industrial Average

1.08

Inventory Conversion Period

152.77

 

 

 

Inventory Turnover

2.39

Impressive

Industrial Average

1.38

Receivables Conversion Period

84.18

 

 

 

Receivables Turnover

4.34

Impressive

Industrial Average

2.31

Payables Conversion Period

24.27

 

 

 

 

Trend of the average competitors in the same industry for last 5 years

Fixed Assets Turnover                Downtrend

Total Assets Turnover                 Downtrend

Inventory Turnover                      Downtrend

Receivables Turnover                  Downtrend

 

 

 


FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.89

UK Pound

1

Rs.73.85

Euro

1

Rs.64.76

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.