MIRA INFORM REPORT

 

 

Report Date :

10.06.2011

 

IDENTIFICATION DETAILS

 

Name :

SAHARA ONE MEDIA AND ENTERTAINMENT LIMITED

 

 

Registered Office :

Sahara India Point CTS 40-44, S V Road Goregaon (West), Mumbai - 400104, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2010

 

 

Date of Incorporation :

06.08.1981

 

 

Com. Reg. No.:

11-024947

 

 

Capital Investment / Paid-up Capital :

Rs.215.250 Millions

 

 

CIN No.:

[Company Identification No.]

L67120MH1981PLC024947

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMS37736G

 

 

PAN No.:

[Permanent Account No.]

AAACP3047R

 

 

Legal Form :

A Public Limited Liability company. The company’s Share are Listed on the Stock Exchange.

 

 

Line of Business :

Subject is a Television Content Provider and also Produces and Distributes Movies.

 

 

No. of Employees :

Not Divulged by Management

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A [67]

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

 

 

Maximum Credit Limit :

USD 11000000

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is a part of Sahara Group Controlled and Management by Mr. Subrata Roy Sahara.

 

It is a well established and reputed company having satisfactory track. Directors are reported as respectable and resourceful businessmen. Their trade relations are fair. Business is active. Payments are reported to be correct and as per commitments.

 

The company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

INFORMATION DECLINED BY

 

Management Non Cooperative

 

 

LOCATIONS

 

Registered Office :

Sahara India Point CTS 40-44, S V Road Goregaon (West), Mumbai - 400104, Maharashtra, India

Tel. No.:

91-22-66981111

Fax No.:

91-22-67992190

E-Mail :

dnmishra@sahara-one.com

info@sahara-one.com

bimal@sahara-one.com

Website :

www.sahara-one.com

 

 

Branches 1 :

Sahara India Bhawan, I Kapoorthala Complex, Lucknow -226 024, India

 

 

Branches 2 :

Sahara India Complex, C -2, C -3 and C -4, Sector XI, Noida -201301 , Uttar Pradesh, India

 

 

Branches 3 :

Sahara One towers, 2nd Floor, Kamla Mills Compound, Lower Parel, Mumbai – 400 013, Maharashtra, India

 

 

DIRECTORS

 

As on 23.09.2010

 

Name :

Mr. Subrata Roy Sahara

Designation :

Chairman

 

 

Name :

Mrs. Swapna Roy

Designation :

Director

 

 

Name :

Mr. Amar Singh

Designation :

Director

 

 

Name :

Mrs. Jaya Bachchan

Designation :

Director

 

 

Name :

Mr. Om Prakash Srivastava

Designation :

Director

 

 

Name :

Mr. Jagdish Narain Roy

Designation :

Director

 

 

Name :

Mr. Mahesh Prasad

Designation :

Director

 

 

Name :

Mr. V B Chandra

Designation :

Whole-time Director

 

 

Name :

Mr.  Brijendra Sahay

Designation :

Director

 

 

Name :

Mr. Ranvir Singh Rathore

Designation :

Director

 

 

Name :

Mr. Harindra Singh

Designation :

Director

 

 

Name :

Mr. Rathikant Basu

Designation :

Director

 

 

KEY EXECUTIVES

 

Name :

Mr. Deepak Segal

Designation :

Chief Operating Officer

 

 

Name :

Mr. Sanjay Garg

Designation :

Chief Operating Officer

 

 

Name :

Mr. D.N. Mishra

Designation :

Company Secretary

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 31.03.2011

 

Names of Shareholders

No. of Shares

Percentage of Holding

(A) Shareholding of promoters and Promoter Group

 

 

1. Indian

 

 

Individuals / Hindu Undivided Family

8375000

38.91

Bodies Corporate

7766702

36.08

Sub Total (A) (1)

16141702

74.99

 

 

 

(B) Public Shareholding

 

 

1. Institutions

--

--

 

 

 

2. Non Institutions

 

 

Bodies Corporate

5188233

24.10

Individual shareholders holding nominal share capital up to Rs. 0.100 million

170751

0.79

Individual shareholders holding nominal share capital in excess of Rs. 0.100 million

20501

0.10

Any Other [Specify]

3813

0.02

Clearing Members

1656

0.01

Non Resident Indians

2157

0.01

(B) = (B) (1) + (B) (2)

5383298

25.01

 

 

 

Shares held by custodians and against which depository receipts have been issued  (C)

--

--

 

 

 

Total (A) + (B) +(C)

21525000

100.00

 

 

 

BUSINESS DETAILS

 

Line of Business :

Subject is a Television Content Provider and also Produces and Distributes Movies.

 

 

Products :

Products Description

ITC Code No.

Television Software [Including News and Motion Picture Films]

85.24

 

 

GENERAL INFORMATION

 

No. of Employees :

Not Divulged by Management

 

 

Bankers :

  • The Bank of Rajasthan Limited
  • HDFC Bank Limited
  • IDBI Bank Limited
  • Punjab National Bank

 

 

Facilities :

Secured Loan [Rs. in million]

31.03.2010

31.03.2009

Term loan from IDBI Bank Limited

{Secured by first charge on films with satellite rights to the extent of Rs.1,250.000 millions (Previous Year: Rs.1,250.000millions) and pledge of 1,500,000 shares (Previous Year: 1,500,000 shares) of the Company, held by promoters}

115.000

177.500

Term loan from Punjab National Bank

{Secured by first charge on the entire programme library and telecast rights of TV serials and book debts of the company plus charge on assets (Film rights and TV serials) to be purchased from this corporate loan and also secured by corporate guarantee and equitable mortgage of immovable property of Sahara India Commercial Corporation Limited situated at Sahara Mall, Gurgaon and letter of personal guarantee signed by director of Company Shri O.P. Srivastava (Previous Year: Rs. Nil)}

333.330

0.000

Total

448.330

177.500

 

Unsecured Loan [Rs. in million]

31.03.2010

31.03.2009

Short term loan from The Bank of Rajasthan Limited (Secured by corporate guarantee and equitable mortgage of immovable property of Sahara India Commercial Corporation Limited situated in Mumbai and letter of personal guarantee signed by directors of the Company Shri Subrata Roy Sahara and Shri O.P. Srivastava )

0.000

300.000

Term loan from The Bank of Rajasthan Limited (Secured by corporate guarantee and equitable mortgage of immovable property of Sahara India Commercial Corporation Limited and letter of personal guarantee signed by directors of the Company Shri Subrata Roy Sahara and Shri O.P. Srivastava ) (Previous Year: Rs. Nil)}

Due within one year Rs.250.000 millions (previous year Rs. 300.000 millions)

500.000

0.000

Total

500.000

300.000

 

 

 

Banking Relations :

--

 

 

Statutory Auditors :

 

Name :

S.R. Batliboi and Asociates

Chartered Accountant    

 

 

Internal Auditors :

 

Name :

Chaturvedi and Company

Chartered Accountant    

 

 

Enterprises under common

control

  • Sahara India Commercial Corporation Limited
  • Sahara Hospitality Limited
  • Aamby Valley Limited
  • Sahara India, partnership firm
  • Sahara India Mass Communication, partnership firm
  • Sahara India Entertainment Management Company Limited
  • Geon Studios Pvt. Limited
  • Sahara Sanchar Limited

 

 

CAPITAL STRUCTURE

 

As on 31.03.2010

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

35,000,000

Equity Shares

Rs.10/-each

Rs.350.000 millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

21,525,000

Equity Shares

Rs.10/-each

Rs.215.250 millions

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

Particulars

 

31.03.2010

31.03.2009

31.03.2008

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

215.250

215.250

215.250

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

2660.192

2570.872

2550.936

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

2875.442

2786.122

2766.186

LOAN FUNDS

 

 

 

1] Secured Loans

448.330

177.500

192.151

2] Unsecured Loans

500.000

300.000

0.000

TOTAL BORROWING

948.330

477.500

192.151

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

 

 

 

 

TOTAL

3823.772

3263.622

2958.337

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

16.575

15.372

26.971

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

33.067

40.808

55.836

DEFERREX TAX ASSETS

35.579

29.091

11.325

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

452.932

477.474

480.435

 

Sundry Debtors

284.270

55.528

556.583

 

Cash & Bank Balances

1982.801

288.592

971.204

 

Interest Accrued on Fixed Deposit

51.972

6.394

0.000

 

Other Current Assets

0.000

0.000

2.613

 

Loans & Advances

1499.637

3102.500

1295.100

Total Current Assets

4271.612

3930.488

3305.935

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

502.682

685.302

390.720

 

Other Current Liabilities

29.331

63.606

48.957

 

Provisions

1.048

3.229

2.196

Total Current Liabilities

533.061

752.137

441.873

Net Current Assets

3738.551

3178.351

2864.062

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.143

 

 

 

 

TOTAL

3823.772

3263.622

2958.337

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2010

31.03.2009

31.03.2008

 

SALES

 

 

 

 

 

Income

1816.050

2349.535

1972.544

 

 

Other Income

207.010

104.736

70.742

 

 

TOTAL                                     (A)

2023.060

2454.271

2043.286

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Content Costs

1461.858

1962.329

1614.682

 

 

Personnel Expenses

114.196

138.493

133.961

 

 

Advertising and Distribution Expenses

56.111

85.431

--

 

 

Operating and Other Expenses

94.631

144.097

161.205

 

 

Decrease in Inventories

24.542

4.280

73.428

 

 

Provision for diminution in value of investment

0.000

16.312

0.000

 

 

TOTAL                                     (B)

1751.338

2350.942

1983.276

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

271.722

103.329

60.010

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

132.675

57.833

13.438

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

139.047

45.496

46.572

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

2.549

3.356

13.291

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

136.498

42.140

33.281

 

 

 

 

 

Less

TAX                                                                  (I)

47.178

22.204

12.602

 

 

 

 

 

 

PROFIT AFTER TAX (G-I)                                  (J)

89.320

19.936

20.679

 

 

 

 

 

 

Prior Period Items

0.000

0.000

7.557

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

486.022

466.086

437.850

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

575.342

486.022

466.086

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Turnover 

9.455

20.622

5.174

 

TOTAL EARNINGS

9.455

20.622

5.174

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Content costs

20.001

94.522

26.068

 

TOTAL IMPORTS

20.001

94.522

26.068

 

 

 

 

 

 

Earnings Per Share (Rs.)

4.15

0.93

1.31

 

 

QUARTERLY / SUMMARISED RESULTS

 

PARTICULARS

 

30.06.2010

30.09.2010

31.12.2010

31.03.2011

Type

1st Quarter

2nd Quarter

3rd Quarter

4th Quarter

 Sales Turnover

315.730

318.460

241.060

364.840

 Total Expenditure

277.240

337.020

268.460

402.560

 PBIDT (Excl OI)

38.490

(18.560)

(27.400)

(37.720)

 Other Income

28.680

44.620

49.110

42.700

 Operating Profit

67.170

26.060

21.710

4.980

 Interest

33.890

33.200

30.820

23.940

 Exceptional Items

0.000

10.630

0.000

0.000

 PBDT

33.28

3.490

(9.110)

(18.960)

 Depreciation

0.720

0.720

0.730

0.710

 Profit Before Tax

32.580

2.770

(9.840)

(19.670)

 Tax

11.100

1.100

(3.240)

(3.660)

 Reported PAT

21.480

1.670

(6.600)

(16.010)

Extraordinary Items       

0.000

0.000

0.000

0.000

Prior Period Expenses

0.000

0.000

0.000

0.000

Other Adjustments

0.000

0.000

0.000

0.000

Net Profit

21.480

1.670

(6.600)

(16.010)

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2010

31.03.2009

31.03.2008

PAT / Total Income

(%)

4.41

0.81

1.01

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

7.52

1.79

1.69

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

3.18

1.07

1.00

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.05

0.01

0.01

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

0.51

0.44

0.23

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

8.01

5.22

7.48

 


 

LOCAL AGENCY FURTHER INFORMATION

 

SUNDRY CREDITORS DETAILS (Rs. in millions)

 

Particulars

31.03.2010

31.03.2009

31.03.2008

 

 

 

 

Sundry Creditors [other than micro and small enterprises]

502.682

685.302

390.720

Total

502.682

685.302

390.720

Included in Sundry Creditors are:

Dues from companies under the same management

Aamby Valley Ltd.

10.004

0.000

0.000

Sahara Hospitality Limited

0.126

0.047

0.000

Sahara India Commercial Corporation Limited

0.000

82.702

0.000

 

CONTINGENT LIABILITIES (Rs. in millions)

 

Contingent Liabilities not provided for :

 

Particulars

31.03.2010

31.03.2009

a) Guarantees and Counter guarantees given by the

Company:-

 

 

- against loan availed by Sahara Sanchar Limited from a bank. Loan availed as at 31-3-2010 Rs.310.403 millions (31-3-2009: Rs. Nil)

525.000

0.000

- against loan availed by Sahara Hospitality Limited from a bank. Loan availed as at 31-3-2010 Rs. Nil (31-3-2009: Rs. 1,549.038 millions ).

0.000

3000.000

- against cash credit availed by Sahara Hospitality Limited from a bank. Cash credit availed as at 31-3-2010 Rs. Nil (31-3-

2009: Rs. 49.197 millions).

0.000

66.700

b) Income Tax of Rs. 99.951 millions in respect of Assessment

Years 2000-01, 2002-03, 2004-05, 2005-06, 2006-07 and 2007-08 in respect of which the company has gone on appeal. Based on judicial pronouncements, the Company’s claim is likely to be accepted by appellate authorities

99.951

88.085

c) Custom case pending at Tribunal in respect of financial year

2008-09.

0.555

0.555

 

FINANCIAL / OPERATIONAL RESULTS

 

In the reporting fiscal, The Net Profit of company substantially increased to Rs.89.32 million as compared to Rs. 19.94 million in last year due to better performance of Motion Pictures Segment during the year and substantial cost cutting exercises.

 

Capital Issue

 

Company has not made any issue of Shares during the reporting period; hence the equity capital of the Company

stands same at Rs. 215.250 millions

 

MANAGEMENT DISCUSSION AND ANALYSIS REPORT

 

INDUSTRY STRUCTURE, DEVELOPMENT AND FUTURE OUTLOOK:

 

The Indian Media and Entertainment Industry (MandE) is comprised of various constituents like Filmed Entertainment, Internet Advertising, Print Media, Radio, Music Industry, Animation, Gaming and VFX, Television Distribution, Television contents and Television Advertising Industries (functioning through the mediums of Print, Online, Radio, Television, Out of Home-OOH etc) which cumulatively drive the growth of E and M Industry.

 

Indian Media and Entertainment (M and E) industry went through a tough phase in last two years due to the economic slowdown which impacted businesses in the country. The industry which is dependent on advertising for almost 38 percent of its revenues was hit due to shrinking ad budgets of the corporate world. However, the industry as a whole registered a very modest growth of around 1.4 percent in 2009 compared to 12 percent in 2008. It is poised for recovery in 2010, riding on the back of improved economic growth.

 

The year 2009 was a year marked with innovation and a focus on cost efficiencies across sectors, more as a necessity to combat the pressures on bottom line. Newer content formats and strategies adopted by the players in the industry helped ensure that customers had more choices which led to the evolution of the industry. Cost efficiencies which came about last year proved to be a silver lining for the industry in a bad year, and many of these measures are here to stay and could benefit companies in the long run.

 

Some sectors were impacted more than the others like Films, Radio and Out of Home (OOH), registered a negative growth during the year. In 2010, they are expected to recover somewhat with a moderate growth rate.

 

The EandM industry in 2009 stood at Rs. 580.8 billion registering a growth of 2.2% as compared to Rs. 568.5 billion in 2008. The Indian EandM industry is estimated to grow from Rs. 580.8 billion in 2009, at a CAGR of 12.4% for the next 5 years to reach Rs. 1040.8 billion in 2014. This was lower than the projected growth rate of 8.3% for last year. The reasons for lower growth rate was largely because of lower than expected uptake in the advertisement dependent sectors like print, OOH and internet advertisement. Filmed entertainment also showed a negative growth due to the cash crunch faced by the industry. Many of the factors which caused the slowdown are not likely to persist and performance is likely to be better going forward.

 

The EandM industry continues to be dominated by TV, print and filmed entertainment. Significant revenues continue to be from non-digital segment though there has been good growth in the digital spending.

 

In comparison to other Asian countries like China and Japan, the EandM market in India is quite small.  Advertisement as a percentage of the GDP in India is 0.53% as compared to 1.08% for developed country like US and 0.90% for Japan. This indicates that there is still a lot of scope for growth of the EandM industry in India.

 

In spite of the economic slowdown, the year 2010 is expected to see the industry coming out of the shackles of the slowdown and witness an increase in ad spends.

 

Media spend in India as a percent of GDP is 0.41 percent. As penetration increases and more audiences come in the fold of M and E industry, it is expected to see higher growth going forward.

 

Estimates for the industry indicate robust growth over next five years.

 

The overall MandE industry size grew from INR 579 billion in 2008 to INR 587 billion at a rate of 1.4 percent. The growth rate is expected to increase to ~ 11.2 percent in 2010, as the industry witnesses a recovery. The CAGR from 2006 to 2009 has remained at 10 percent and the industry expected to grow at a rate of 13 percent in next five years.

 

TV and Print are the largest sectors of the industry contributing to greater than 70 percent of the revenues.

 

FILM INDUSTRY:

 

The Indian film Industry enjoys mass appeal in India and forms one of the most important content feeder systems

to the Music, Radio and Television segment.

 

During the current fiscal, their company strived well to combat the recession with acumen taking all the measures  2009-2010 to enhance revenue of company and released jointly with Mr. Boney Kapoor a superhit film viz. WANTED having cast of Salman Khan and Ayesha Takia directed by Prabhudeva. The company during current fiscal generated revenue of Rs. 299.736 millons from motion picture segment as against Rs. 170.198 millions last fiscal posting a growth in revenue by 76.11%.

 

The company is under plan to release some movies during 2010-2011 like It’s my life, Mumbai Cutting, Kachaa Limboo and Coffee shop. In addition to it, some other films are also underway for future release like Rang Birangi, Loriie, Love; break up and zindagi etc, Yahaan ke hum sikandar, Cocktail and NO Entry-2

 

The Indian film industry is projected to grow at a CAGR of 12.4% over the next five years, reaching to Rs. 170.5 billion in 2014 from the present Rs. 95 billion in 2009. The Film Industry saw a decline in market size as compared  to the previous year due to economic slowdown and strike in the multiplex industry. Digitisation in movie screens is expected to help the film industry garner greater revenue.

 

The animation, gaming and VFX industry will continue to maintain its growth pace and is projected to grow at a CAGR of 25.2% to Rs. 73.4 billion in 2014 from its current size of Rs. 23.8 billion.

 

The Indian Film Industry eclipses Hollywood both in terms of number of films produced and theatrical admission. The total annual theatrical admission in Indian cinemas are around 3 billion as compared to 1.5 billion tickets sold in the US. Despite theses staggering numbers, Indian cinemas trails Hollywood In overall revenues. While cheaper admission prices and relative lack of Multiplexes (the average theatre admission price in the US is nearly 7-8 times that in India) are two reasons that explain this gap, poor monetization of various revenue streams and inefficiencies across the value chain have also resulted in suboptimal revenue.

 

Overall, 2009 was a difficult year for the film Industry. While the multiplex-producer stalemate left the Industry with

significant losses, the general elections and swine flu also kept the Audiences away in early 2009. Moreover, lack

of good sustainable content affected the success ration and fortunes of the Industry.

 

However, the last quarter of 2009 brought some cheer to the Industry. The success of films like ‘Ajab Prem Ki Ghazab Kahani’, Aadhavan’, Vettaikaran’, and ‘3Idiots’ boosted the Industry’s fortunes. Hollywood films like ‘2012’ and ‘Avatar’ also did well at the box office.

 

There were 242 Hindi films (nearly 140 mainstream Hindi movies) released in2009 as against 229 released in the previous year. Although the number of films released in India in 2009 was higher than the previous year, the number of films that were successful at the box office has been far less. The year 2009 had only four blockbusters as compared to the seven blockbusters in 2008 and six in 2007. Industry sources estimate that the percentage of successful films that were profitable to many of the stakeholders in 2009 was nearly half of that in 2008.

 

With economies of scale being a prime value driver in the film exhibition space, the film exhibition segment is expected to witness further consolidation.

 

Key growth drivers

 

• Increased multiplex penetration in regional markets in near term is expected to fuel growth of the regional film industry.

• Increased digitization of single screen theatres is helping the regional film industry in terms of wider release and the opportunity to capture theatrical revenues within shorter windows.

• Organized funding is increasingly making its presence felt in the regional film industry, especially in the south.

• Increased focus on marketing with greater spends on publicity and distribution, is helping the regional industry reach out to an increased audience base.

• Improvement in production quality especially in the southern film industry is attracting a new audience segment, who is willing to pay a premium for content is better aesthetic value.

 

Key Sector Challenges

 

• Poor content: Lack of quality and compelling content, highlighting the need for more focus on content and scripts.

• Piracy: Piracy continues to be a major concern for the film industry particularly the Hindi film industry. Technological advancements such as digitization of film content and delivery have helped arrest piracy to a great extent. However, a concerted Public Private Partnership is needed to tackle the deep rooted bane of piracy.

• Access to institutional funds: Individual players have limited access to institutional funds which makes it difficult for them to grow beyond their limited means of raising capital for project.

• Talent popularity and perception: Negative change in the popularity of the leading pair can adversely impact the films business prospects.

• Rising talent and production costs: it is making a number of projects unviable. The talent cost in some cases, can constitute 40-60 percent of the total cost of a south Indian language film. Since regional cinema especially in South India is heavily dependent on male star power to attract audiences, high and rising talent cost poses a substantial challenge to film producers.

• High talent costs: Talent costs continue to demand a large portion of the overall budget. It is encouraging to see top talent partner with producers to take a percentage of profits rather than a stiff upfront fee, which strengthening the overall economics of the film.

• Poor consumer understanding: Despite being an industry that caters solely to end consumers, the film industry pays limited attention to understanding changing customer needs. Due to this many players across the value chain do not segment their intended audience base and do not reach out to their target audience. Going forward, the industry needs to understand their customer base and market their offering to the intended audience to garner better returns.

• Cost inflation: over the last few year costs have increased dramatically however, the associated revenues have not kept pace with the cost inflation. Going forward, the industry needs to enhance its production efficiencies and manage costs, especially talent costs.

• Lack of good scriptwriters: A script serves as the backbone of the film, if that is weak then no amount of marketing or high production values may be able to salvage the film. Stale content is one of the key reasons for the failure of a project. Going forward there needs to be an industry initiative to better train scriptwriters and place a greater importance on research and development to enable only quality scripts being made into films.

• Intellectual Property (IP): Poor enforcement of intellectual property laws hinders the ability to monetize creative works of the entire industry.

• Continued reliance on domestic box office as a revenue source: This not only makes such films risky but also prevents filmmakers from effectively monetizing their movies to its full potential.

• Competition from Bollywood movies: This poses another challenge in certain regional markets such as

Gujarat, Rajasthan, etc. where Hindi is well accepted.

 

TV. INDUSTRY:

 

TV is the largest segment of the Indian MandE industry with a size of INR 257 billion in 2009. The industry has transformed itself in the last few years with a reach of almost 500 million TV viewers. The overall penetration of the TV households has increased from about 50 percent five years back to about 60 percent now. Hence, TV remains an attractive medium due to its large reach and potential for increase in penetration.

 

During the current fiscal the company made its best effort to combat recession and aiming to endow the viewers with a wide variety of fresh and distinctive contents, got produced three new TV programme contents viz. Kesariya Balam Aavo Hamare Des, Shorr and Ek Chutki Aasmaan in addition to production of existing popular 09-2010 TV Programme contents viz. Woh Rehne wali Mehlon ki, Mata Ki Chowki etc. and also produced programme contents named Retake with Pratibha Advani. The company generated a revenue of Rs. 15163.14 Lacs during current fiscal as against Rs. 21793.37 Lacs last fiscal witnessing a decline in revenue due to change in focus i.e. producing low cost contents for TV programme as compared to high budget programme produced last year..

 

Television industry is projected to continue to be the major contributor to the overall industry revenue pie and is estimated to grow at a healthy rate of 13.0% cumulatively over the next 5 years, from an estimated Rs. 265.5 billion in 2009. The overall television industry is projected to reach Rs. 488.0 billion by 2014. In the television pie, television distribution is projected to garner a share of 60% in 2014 while Television advertising is expected to have 35% share and Television Content industry have a 5% share. Of the advertising industry pie, television advertising industry is projected to command a share of 46.0% in 2014, from a present share of 41.0%.

 

Some major happenings in TV Sector during 2009 are as under:

 

• Advertisement rates reduced due to downturn, but the volumes increased. There was a 31% increase in television advertisement volume during 2009 as compared to 2008.

• DTH added close to five million subscribers in 2009 witnessing a growth from nine million in 2008 to close to 14 million in 2009.

• Regional channels are beginning to gain prominence while the race for Hindi GEC market has heated up.

• IPL was again a big success on the television garnering big TRPs and huge advertisements

 

Further the number of channels has increased from 120 in 2003 to over 460 in 2009. The number of genres and niches expanded as well with increased presence in news, kids, infotainment and lifestyle. The industry also saw significant growth in the number of regional channels. In addition to broadcasting, TV distribution evolved greatly with the growth of digital mediums and associated offerings to viewers like Digital cable, DTH and IPTV.

 

Outlook for the TV Industry

 

Overall the industry grew from INR 241 billion in 2008 to INR 257 billion in 2009 recording a growth rate of 7 percent compared to 14 percent last year. It is expected to reach a size of INR 521 billion in the next 5 years i.e. by 2014 at a CAGR of 15.2 percent. The growth in advertisement revenues is expected at a rate of 15.6 percent which is marginally higher than the subscription revenues growing at a rate of 15 percent.

 

Key challenges and risks

 

Lack of transparency in sharing of revenues by distributors

 

The lack of transparency in case of analog cable systems has traditionally been a challenge for the broadcasters. Local Cable Operators (LCOs) still garner almost 75 percent of the subscription revenues due to under declaration of the subscription numbers, broadcaster gets around 20 percent and MSO gets around 5 percent.

 

Carriage fee

 

As per industry estimates, carriage fee in 2009 was around INR 10000 to 12000 millions, a reduction compared to 2008. The fee depends on the pull factor of broadcasters in terms of the kind of content produced, overall popularity of the channel and the bouquet that the broadcasters provide.

 

Competition amongst broadcasters leading to drop in GRPs for channels in the HSMs

 

The dispersion of leaders in the Hindi GEC space may impact the ability of all leading channels to hold ad rates and does dilute their negotiating position vis-ŕ-vis advertisers. 2009-2010

 

Increased competition in digital distribution industry

 

It is difficult to increase ARPUs in a scenario of intense competition within the industry. With six players operating in the DTH sector and increasing competition in the digital cable industry, the market is witnessing hyper competition.

 

Measurement systems

 

Though the current measurement system in the country captures useful information from 8000 TV households, the coverage is limited. The system is continuously evolving to cater to the diversity of the Indian market.

 

Television broadcasting

 

Catalysed by the global economic slowdown, the Indian media and entertainment sector witnessed its first wave of consolidation in 2009. The downturn had a considerable impact on corporate spending across media platforms, thus adversely impacting the Indian advertising industry. The decline in advertisement spending directly affected the major source of revenues for broadcasters. This led to considerable pressure on broadcasters, who sought to rationalize their existing portfolios by focusing on core competencies and exit segments which had witnessed hyper competition in the preceding period.

 

FIXED ASSETS :

·         Building

·         Plant and Machinery

·         Furniture and Fixtures

·         Computer

·         Vehicles

·         Shooting Equipment

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.72

UK Pound

1

Rs.73.47

Euro

1

Rs.65.38

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

7

PAID-UP CAPITAL

1~10

7

OPERATING SCALE

1~10

8

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

7

--PROFITABILIRY

1~10

7

--LIQUIDITY

1~10

8

--LEVERAGE

1~10

7

--RESERVES

1~10

8

--CREDIT LINES

1~10

8

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

67

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.