MIRA INFORM REPORT

 

 

Report Date :

13.06.2011

 

IDENTIFICATION DETAILS

 

Name :

BIRLA SUN LIFE INSURANCE COMPANY LIMITED

 

 

Registered Office :

One Indiabulls Centre, Tower 1, 15th and 16th Floor, Jupiter Mill Compound, 841, S B Marg, Elphinstone Road, Mumbai – 400 013, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2010

 

 

Date of Incorporation :

04.08.2000

 

 

Com. Reg. No.:

11-128110

 

 

Capital Investment / Paid-up Capital :

Rs.19695.000 millions

 

 

CIN No.:

[Company Identification No.]

U99999MH2000PLC128110

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMB08828B

 

 

Legal Form :

A closely held public limited liability company

 

 

Line of Business :

Providing Life Insurance Solutions, Policies etc.

 

 

No. of Employees :

12101 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba  (41)



RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 16881060

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct 

 

 

Litigation :

Clear

 

 

Comments :

Subject is a Birla group company. It is a well established and a reputed company in the private sector. There appears to be some losses incurred by the company. However business is active. Payments are reported to be usually correct and as per commitments.

 

In view of strong promoters, the company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

INFORMATION declined by

 

Note : Management not co-operative [ Name not disclosed]

 

LOCATIONS

 

Registered Office :

One Indiabulls Centre, Tower 1, 15th and 16th Floor, Jupiter Mill Compound, 841, S B Marg, Elphinstone Road, Mumbai – 400 013, Maharashtra

Tel No.:

91-22-43569000

E-Mail :

puneet.bansall@birlasunlife.com

Website:

www.insurance.birlasunlife.com

 

 

Corporate Office :

Vaman Centre, 6th Floor, Makhwana Road, Off Andheri-Kurla Road,  Andheri (East), Mumbai 400059, Maharashtra

Tel. No.:

91-22-6678 3333 / 6678 3262

Fax No.:

91-22-6678 3262 / 66923232

E-Mail :

bsli@birlasunlife.com  / clientservices@birlasunlife.com  /

rahulsinha@birlasunlife.com  / grouphelpline@birlasunlife.com

puneet.bansall@birlasunlife.com

Website :

www.birlasunlife.com 

 

 

DIRECTORS

 

AS ON 16.06.2010

 

Name :

Mr. Donald A. Stewart

Designation :

Chairman

Address :

Apartment 606, 10, Bellalr Street, Toronto, Canada

Date of Birth/Age :

06.11.1948

Date of Appointment :

24.12.2000

 

 

Name :

Mr. Kumar Mangalam Birla

Designation :

Director

Address :

Mangal Aditnarayan , 20 Carmichael Road, Mumbai – 400 026, Maharashtra

Date of Birth/Age :

14.06.1967

Date of Appointment :

04.08.2000

 

 

Name :

Mr. Bishwanath N. Puranmalka

Designation :

Director

Address :

Antariksh Flat No. 182 19rth Floor, 95/96, Kakasaheb Gadgil Road, Prabhadevi, Mumbai – 400 025, Maharashtra, India

Date of Birth/Age :

02.11.1935

Date of Appointment :

04.08.2000

 

 

Name :

Mr. Gian P. Gupta

Designation :

Director

Address :

101, Kaveri B Wing, Neelkanth, Valley, 7thg Road, Rajawadi, Ghatkopar (E), Mumbai – 400 077, Maharashtra

Date of Birth/Age :

11.01.1941

Date of Appointment :

11.09.2001

 

 

Name :

Mr. Suresh N. Talwar

Designation :

Director

Address :

10, Shiv Shanti Bhavan, 146 Maharishi Karve road, Churchgate Reclamation, Mumbai – 40 020, Maharashtra, India

Date of Birth/Age :

21.11.1938

Date of Appointment :

11.09.2001

 

 

Name :

Mr. Stephen Rajotte

Designation :

Director

Address :

43A,  Branksome, Crest, 3A Tregunter path, Hong Kong 

Date of Birth/Age :

24.04.1960

Date of Appointment :

16.10.2006

 

 

Name :

Mr. Ajay Srinivasan

Designation :

Director

Address :

91/101, Narlan Terrace, 7 and 8 Floor, Union Road, Psll, Gill, Bandra (W)

Date of Birth/Age :

02.11.1963

Date of Appointment :

01.08.2007

 

 

Name :

Mr. Venkatesh S. Mysore

Designation :

Director

Address :

Raheja Bay, 1st Floor, Mount Mary Road, Mumbai – 400 050, Maharashtra

Date of Birth/Age :

30.12.1958

Date of Appointment :

01.01.2008

 

 

Name :

Mr. Rakesh Jain

Designation :

Director

Address :

110/2, A wing, Quantum Park, Union Park Road, Khar West, Mumbai – 400052, Maharashtra, India

Date of Birth/Age :

19.01.1961

Date of Appointment :

10.11.2009

 

 

Name :

Tarjani Vakil

Designation :

Director

Address :

A-1, Ishwardas Mansion Nana Chowk, Mumbai – 400007, Maharashtra, India

Date of Birth/Age :

30.10.1936

Date of Appointment :

10.11.2009

 

 

Name :

Dikran Ohannessian

Designation :

Director

Address :

244, The Kingsway, Etobicoke on, Canada – M9A3T5

Date of Birth/Age :

11.12.1953

Date of Appointment :

23.01.2010

 

 

Name :

Puneet Manoharlal Bansall

Designation :

Secretary

Address :

Flat 1502-1503, 15 Floor, Building 3A, Dreams Bhandup (West), Mumbai – 400078, Maharashtra, India

Date of Birth/Age :

25.12.1970

Date of Appointment :

04.12.2008

 

 

 

 

KEY EXECUTIVES

 

Name :

Mr. Vikram Mehmi

Designation :

President and Chief Executive Officer

 

 

Name :

Mr. Mayank Bathwal

Designation :

Chief Financial Officer

 

 

Name :

Mr. Chander Chellani

Designation :

Chief Distribution Officer

 

 

Name :

Mr. Amitabh Verma

Designation :

Chief Operating Officer

 

 

Name :

Mr. Vikram Kotak

Designation :

Chief Investment Officer

 

 

Name :

Mr. Fabien Jeudy

Designation :

Chief Actuarial Officer and Appointed Actuary

 

 

Name :

Ms. Vinni Soni

Designation :

Head - Group Business

 

 

Name :

Mr. Saurov Ghosh

Designation :

Head - Human Resources

 

 

Name :

Mr. Prem Prakash

Designation :

Head – Health

 

 

Name :

Ms. Anjana Grewal

Designation :

Senior Vice President - Marketing and Communications

 

 

Name :

Mr. Snehal Shah

Designation :

Senior Vice President - Special Projects

 

 

Name :

Mr. Amit Punchhi

Designation :

Senior Vice President - Third Party Distribution

 

 

Name :

Mr. Rajesh Bhojani

Designation :

Senior Vice President - DSF Expansion

 

 

Name :

Mr. Lalit Vermani

Designation :

Vice President – Compliance

 

 

Name :

Mr. Bhalachandra Nayak

Designation :

Vice President - Strategy

 

 

Name :

Mr. Puneet Manoharlal Bansal

Designation :

Director    

address:

Flat 1502-1503 15 Floor, Bldg, 3A Dreams, Bhandup (W), Mumbai – 400 078, Maharashtra

Date of Birth/Age :

25.12.1970

Date of Appointment :

04.12.2008

 

 

Investment Committee :

 

 

Mr. Ajay Srinivasan

 

Mr. B. N. Puranmalka

 

Mr. Eugene Lundrigan

 

Mr. Fabien Jeudy

 

Ms. Keerti Gupta

 

Mr. Mayank Bathwal

 

Mr. Vikram Kotak

 

Mr. Vikram Mehmi

 

 

Audit Committee :

Mr. Bishwanath N. Puranmalka

 

Mr. Ajay Srinivasan

 

Mr. Stephan Rajotte

 

Mr. Gian P. Gupta

 

Mr. Venkatesh S. Mysore

 

 

Name :

Mr. Rahul Sinha

Designation :

Marketing Executive

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 16.06.2010

 

Names of Shareholders

 

No. of Shares

Aditya Birla Nuvo Limited, Mumbai

 

1457429995

Sun Life Financial (India), Insurance Investments Incorporation, Canada 

 

512070000

Anil Rastogi Jointly with Aditya Birla Nuvo Limited, Mumbai

 

1

BN Puranmalka Jointly with Aditya Birla Nuvo, Limited, Mumbai

 

1

Sushil Agarwal Jointly with Aditya Birla Nuvo Limited, Mumbai 

 

1

Manoj Kedia Jointly with Aditya Birla Nuvo Limited, Mumbai

 

1

Devendra Bhandari Jointly with Aditya Birla Nuvo Limited, Mumbai 

 

1

Total

 

1969500000

 

AS ON 16.06.2010

 

S. No.

Category

Percentage

1

Foreign holdings( Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others

26.00

2

Directors or relatives of Directors

0.00

3

Bodies corporate

74.00

4

Other top fifty shareholders

0.00

 

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Providing Life Insurance Solutions, Policies etc.

 

 

GENERAL INFORMATION

 

No. of Employees :

12101 (Approximately)

 

 

Bankers :

Not Available

 

 

Banking Relations :

--

 

 

Auditors :

 

Name 1 :

Khimji Kunverji and Company

Chartered Accountants 

Address :

Suite 52, Bombay Mutual Bldg, Sir Phirozshah Mehta Road, Fort, Mumbai – 400 001, Maharashtra

PAN No.:

AAAFK1142N

 

 

Name 2 :

Fraser and Ross

Chartered Accountant

Address :

Deloitte Centre, Anchorage II, 100/2, Richmond Road, Bangalore-560025, Karnataka, India

Pan No.:

AAAFF0644S

 

 

Holding company :

Aditya Birla Nuvo Limited

CIN: L17199GJ1956PLC001107

 

 

CAPITAL STRUCTURE

 

AS ON 31.03.2010

 

Authorised Capital :

No. of Shares

Type

Value

Amount

3750000000

Equity Shares 

Rs.10/- each

Rs.37500.000 millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

1969500000

Equity Shares 

Rs.10/- each

Rs.19695.000 millions

 

Note:

Of the above 1457430000 equity Shares (Previous year: 1390830000 Equity Shares) of Rs.10/- each are held by Aditya Birla Nuvo Limited, the holding company.

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2010

31.03.2009

31.03.2008

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

19695.000

18795.000

12745.000

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

4800.000

1200.000

0.000

4] (Accumulated Losses)

(20275.040)

(15920.075)

(8898.718)

5] credit/(Debit) / Fair Value Change account

0.305

0.204

0.101

NETWORTH

4220.265

4075.129

3846.383

 

 

 

 

POLICYHOLDERS FUNDS

 

 

 

Credit/(Debit) Fair Value Change Account

0.654

0.099

0.149

Policy Liabilities

7860.786

3999.354

1888.360

Insurance Reserves

--

--

--

TOTAL BORROWING

7861.410

3999.453

1888.509

 

 

 

 

Provision for linked liabilities

136542.641

86979.274

65259.840

Credit/(Debit) Fair Value Change Account

9130.333

(5009.905)

(2301.609)

TOTAL LINKED LIABILITIES

145672.974

81969.369

62958.231

 

 

 

 

Funds For Future Appropriation

 

 

 

Linked Liabilities

2984.244

1289.584

258.811

TOTAL

160738.920

91333.535

68951.934

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

698.167

844.269

710.393

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

5043.972

4670.115

4222.791

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

Shareholders

10581.669

5044.186

1746.388

Assets held to cover linked liabilities

145672.974

81969.369

62958.231

Loans

265.468

223.516

149.932

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

0.000
0.000
0.000

 

Sundry Debtors

0.000
0.000
0.000

 

Cash & Bank Balances

0.000
0.000
0.000

 

Other Current Assets

5697.972
5189.719
4125.935

 

Loans & Advances

1215.350

1044.299

701.353

Total Current Assets

6913.322
6234.018
4827.288

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors 

3442.403
2818.804
2125.032

 

Current Liabilities

4671.108
4580.776
3260.925

 

Provisions

323.141
252.358
277.132

Total Current Liabilities

8436.652
7651.938
5663.089

Net Current Assets

(1523.330)
(1417.920)
(835.801)

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

160738.920

91333.535

68951.934

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2010

31.03.2009

31.03.2008

 

Premium Earned – Net

 

 

 

 

a) Premium

55056.579

45718.041

32571.331

 

b) Reinsurance Ceded

(802.949)

(551.663)

(340.618)

 

c) Reinsurance accepted

--

--

--

 

Sub-total

54253.630

45166.378

32230.713

 

 

 

 

 

 

Income from investments

 

 

 

 

a) interest, Dividend and Rent – Gross

5215.712

3884.537

2504.489

 

b) Profit on sale / Redemption of investments

24129.090

3279.011

6315.413

 

c) (Loss) on sale / Redemption of investments

(3410.918)

(11161.291)

(1022.751)

 

d) transfer/Gain (Loss) on revaluation / change in fair value

14140.238

(2708.296)

(2917.703)

 

e) Gain / (Loss) on Amortisation

(42.599)

(0.607)

(6.533)

 

Sub-Total

40031.523

(6706.646)

4872.915

 

 

 

 

 

 

Other Income

 

 

 

 

a) contribution from the shareholders account

4797.493

7639.899

4941.042

 

b) others (interest etc.)

143.486

170.850

100.150

 

Sub-Total

4940.979

7810.749

5041.192

 

Total (A)

99226.132

46270.481

42144.820

 

 

 

 

 

 

Commission

2161.974

4817.880

3355.538

 

Operating expenses related to insurance business

13267.526

12487.623

6707.323

 

Provision for Doubtful debts

--

--

--

 

Bad debts written off

--

--

--

 

Provision for tax

--

61.500

37.500

 

Provision (other than taxation)

--

--

0.781

 

a) for diminution in value of investments (net)

--

--

--

 

b) others

--

--

--

 

Total (B)

18429.500

17367.003

10101.142

 

 

 

 

 

 

Benefits paid (Net)

11387.815

6464.413

--

 

Interim Bonus Paid

--

--

 

 

Change in valuation of liabilities in respect of life policies

 

 

 

 

a) Gross

68324.963

21245.680

27517.006

 

b) (Amount ceded in Re-insurance)

(759.928)

(123.547)

(289.326)

 

c) Amount accepted in Re-insurance

--

--

--

 

Total (C)

78952.850

27586.546

31524.480

 

 

 

 

 

 

Surplus / (Deficit) (D)= (A)-(B)-(C)

1843.782

1316.932

519.198

 

Appropriations

 

 

 

 

Transfer to shareholders account

149.123

286.159

260.674

 

Transfer to other reserves

--

--

--

 

Balance being funds for future appropriation

1694.659

1030.773

258.524

 

Total (D)

1843.782

1316.932

519.198

 

 

 

 

 

 

The total surplus mentioned below

 

 

 

 

a) interim Bonuses paid

--

--

--

 

b) allocation of bonus to policyholders

--

--

--

 

c) surplus/(Deficit) shown in the revenue account

1694.659

1030.773

258.524

 

Total Surplus [(a)+(b)+(c)]

1649.659

1030.773

258.524

 

 

 

 

 

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2010

31.03.2009

31.03.2008

Debt Equity Ratio

(Total Liability/Networth)

 

2.16

1.47

0.08

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

0.81

0.81

0.85

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

sundry creditors details:-

 

Particulars

31.03.2010

Rs. In Millions

31.03.2009

Rs. In Millions

31.03.2008

Rs. In Millions

Sundry Creditors *

3442.403
2818.804
2125.032

 

Note:

  • There are no Micro, small and Medium Enterprises to whom the company owes dues, which are outstanding for more than 45 days as at 31st March 2010. This information as required to be disclosed under the Micro, small and Medium Enterprises Development Act, 2006 has been determined to the extent such parties have been identified on the basis of information available with the company.

 

BACKGROUND:

 

Birla Sun Life Insurance Company Limited (‘the company’), headquartered at Mumbai, had Commenced operations on 19th March 2201, after receiving the license to transact life insurance business in India from the Insurance Regulatory and Development Authority (‘IRDA’) on 31st January 2001. the license has been renewed annually and is in force as at 31st March.

 

The company is a joint Venture between Aditya Birla Nuvo Limited, a company of the Aditya Birla Group of India (74 prcent) and Sun Life Financial (India) insurance Investment Inc. Subsidiary of Sun Life Assurance Company of Canada (26 Percent). The company offers non – participating linked and non-linked life insurance health and pension products including riders for individual and group businesses. There products are distributed through individual agents, corporate agents, banks, brokers and other intermediaries across the country . 

 

FINANCIAL PERFORMANCE:

 

The Company completed its 10th year of successful operations this year. A decade after the private sector was allowed into the life insurance industry, the landscape has changed completely.

 

In terms of total premium revenue, the Company achieved Rs. 55,057 Mn registering a growth of 20% in FY10.

 

Given the uncertain economic conditions at the start of the financial year and focus on profitable growth, the Company started FY10 with a thrust on driving higher productivity through existing capacities, growing alternate channels and maintaining its superiority on the products front by launching innovative products. The Insurance Regulatory and Development Authority (IRDA) guidelines on ‘Capping on charges’ necessitated redesigning and launching new ULIP products and that had some impact on sales in Q4. Given the strong performance in the first 9 months of the year the Company ended the year with a positive sales growth of new business at 2%.

 

The Company took several steps to rationalize expenses across its operations to increase value to the customer without compromising on profit margins in the medium to long term

 

The Company recorded good performance across the range of key financial parameters as detailed below:

 

• The total premium at Rs. 55,057 Mn (including renewal premium of Rs. 25,456 Mn) grew by 20% over the previous year.

 

• Net Loss was Rs. 4,355 Mn, significantly lower than the previous year’s loss of Rs. 7,021 Mn. The reduction in losses is driven by profit from growing inforce business, declining expense ratios and changes in product structures to reduce new business strain.

 

• Lower losses led to lower capital injection of Rs. 4,500 Mn in the year under review as compared to Rs. 7,250 Mn in the previous year.

 

• The Company maintained excellence in investment performance for its policyholders. For all its unit linked funds, the Company delivered superior fund performance across the board, consistently beating benchmarks.

 

BUSINESS REVIEW

 

Industry Scenario

 

The competitive landscape has changed substantially since liberalization of the Indian insurance industry in 2000 01. Currently, there are 22 private players in the life insurance sector. The entry of private players has led to a strong growth in distribution infrastructure as evident from an increase in the branch network from 2,199 branches in FY01 to 11,931 branches in FY10 and growth in the advisor base from 0.7 Mn in FY01 to 2.9 Mn in FY10. The private sector registered a new business growth of 13% in FY10 as per IRDA data. However, the year under review saw the share of the private sector decline from 48.4% in FY09 to 42.6% in FY10. Top 7 private players’ share of the total private players’ market share has remained constant at around 80% in the past 2 years.

 

At the end of the year under review, the Company’s market share stood at 8.4% among private players and 3.6% for the total market.

 

The Company continues to be optimistic on the future potential of the Life Insurance sector. It is essential to have a framework that promotes the growth of this sector given the importance it holds for the economic development of the country. As on December 2009, Investments in equities and fixed income securities was USD 90 Bn and USD 170 Bn respectively.

 

Summary of Operations and Business

 

• After recording strong growth of more than 50% CAGR in the first seven years since opening up, the life insurance sector has seen expected moderation of growth in the last two years with growth tapering to 5% p.a. Several factors are responsible for the change in the growth trajectory including uncertain economic environment, focus on growth through higher productivity and efficiency thus slowing down the creation of additional capacities, and conservation of capital.

 

• New business annualized premium equivalent for the Company increased by 2% to Rs. 30,220 Mn in FY10, in line with the private sector growth rate during the year. The Company registered strong growth in the retail segment by issuing more than 1 Mn policies (excluding obligatory rural policies) for the first time since it started operations. Our market share has grown from 5.3% in FY07 to 8.4% in FY10.

 

• The total premium income grew by 20% to Rs. 55,057 Mn, backed by a strong growth of 45% in renewal premiums over the previous year.

 

• The Agency Channel continues to be the Company’s largest distribution channel accounting for 68% of the individual life business written in the year. The Agency channel has a network spread across 632 branches with 169,572 advisors as on March ‘10. The Channel added around 50 rural kendras in 1st half of FY10 to further strengthen its presence in rural areas. Also, initiatives undertaken to improve productivity across the sales force by way of segmentation and structured training yielded satisfactory results, though the full impact is expected in FY 2010-11. Over the past few years, we have built a strong franchise in the Corporate Agent and Broker segment. The segment saw a 19% growth during the year under review and recorded new business sales of Rs. 4,173 Mn (previous year Rs. 3,505 Mn).

 

• The year under review saw our Bancassurance channel deliver an APE of Rs. 3,858 Mn (previous year Rs. 5,219 Mn). Given the strength of our bancassurance partners, our innovative product offerings and the differentiated service model, we are confident that this channel will continue to deliver superior performance in the years ahead.

 

• The current year saw Group business first year premium of Rs. 6,717 Mn (previous year Rs. 3,409 Mn), registering an impressive YoY growth of 97%. The Company, on account of its established track record in this segment and superior investment performance, is one of the preferred product and service providers for various large, medium and small enterprises.

 

• The Company continues to maintain an edge leadership in Product innovation. Some of the product innovations introduced by the Company during the year included Guaranteed Unitlinked products, Over–the-Counter products and Highest NAV plans. Due to recent regulation changes on the capping of unit-linked product charges, the Company revamped its product portfolio by building a competitive suite of products that will help increase customer value proposition while maintaining strong profitability. The Company sold a more profitable product mix in FY10 and reduced its exposure to shorter pay products. During the year, the Company launched 11 products, including 8 post the new IRDA regulations. Some of the new product suites launched include Saral Solutions, Dream Solutions & Titanium Plus.

 

• The Company has been supporting social causes from the beginning of its operations. As in the previous years, the Company not only complied with both rural and social obligations as mandated by IRDA, but wrote 713,973 policies in the rural sector which was well-above the mandatory requirements as mandated by IRDA’s regulations on rural obligations. In addition to this the group insurance cover under social obligation was written for 253,759 lives against the mandatory requirement for 25,000 lives. The Company entered into strategic tie-ups with micro-finance institutions through which it was able to sell products like Bima Kavach and Bima Suraksha, which are primarily designed for the rural segment. The Company will continuously strive to launch specific products designed for the rural and semi-urban segment.

 

• Investment performance across the range of fund offerings continued to be strong during the year. Assets under Management grew from Rs. 9,168 crores to Rs. 16,129 crores, an increase of 76%. The Company continued to deliver superior investment performance to its policyholders with every fund beating the benchmark set. This ability to provide strong investment performance in both good and bad market conditions is a key strength for the Company.

 

• They have focused on a conscious strategy of capital conservation and improving profitability. The endeavor to improve profitability and capital efficiency paid off well with lower capital requirements and Net Loss, both reducing by about 38% vis a vis the previous year. The year also saw an improvement in expense ratio i.e. from 28% in FY09 to 24% in FY10. This was made possible on the back of several initiatives implemented to optimize the cost structure.

 

• Their investment in branding yielded good results with the brand recall score improving from 84% to 93%.

 

• The Company undertook several measures to further improve on all health metrics for the business. The management recognizes improving persistency and maintaining and growing a healthy inforce block of business as a key driver for profitability. Apart from stressing on needbased selling, the Company has increased its engagement with the customers, leveraging technology for efficient premium collections over the tenure of the policies sold by it.

 

• The Company continues to leverage technology for achieving its business goals and creating a robust customer service platform for creating service differentiation in this market. The Company has taken several steps towards developing a customer centric culture and improving turnaround times by engaging exclusive call centers and empowering its service assurance cell for effective query and complaint management.

 

• The Company has been proactive in maintaining the culture of compliance in order to minimize the market conduct risks and to meet regulatory demands. The Company continues to comply with all existing and new regulations which came in during the year, the primary ones being the regulations on capping of charges and corporate governance.

 

• The Company got its results, assumptions and methodology for preparing Embedded Value (EV) and VNB for FY09 peer reviewed by a international actuarial firm. It will continue to set standards going forward by improving the disclosure standards around reporting EV and VNB.

 

fixed assets:-

 

·         Goodwill

·         intangibles (Software’s)

·         Land – Freehold Property

·         Buildings

·         Furniture And Fittings

·         Information Technology

·         Equipment

·         Vehicles

·         Office Equipment

·         Others (Leasehold Improvements)

 

as per website details

 

PROFILE:

 

Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. The local knowledge of the Aditya Birla Group combined with the domain expertise of Sun Life Financial Inc., offers a formidable protection for its customers’ future.

 

With an experience of over 9 years, BSLI has contributed significantly to the growth and development of the life insurance industry in India and currently ranks amongst the top 5 private life insurance companies in the country.

 

Known for its innovation and creating industry benchmarks, BSLI has several firsts to its credit. It was the first Indian Insurance Company to introduce “Free Look Period” and the same was made mandatory by IRDA for all other life insurance companies. Additionally, BSLI pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. To establish credibility and further transparency, BSLI also enjoys the prestige to be the originator of practice to disclose portfolio on monthly basis. These category development initiatives have helped BSLI be closer to its policy holders’ expectations, which gets further accentuated by the complete bouquet of insurance products (viz. pure term plan, life stage products, health plan and retirement plan) that the company offers.

 

Add to this, the extensive reach through its network of 600 branches and 1,75,000 empanelled advisors. This impressive combination of domain expertise, product range, reach and ears on ground, helped BSLI cover more than 2 million lives since it commenced operations and establish a customer base spread across more than 1500 towns and cities in India. To ensure that our customers have an impeccable experience, BSLI has ensured that it has lowest outstanding claims ratio of 0.00% for FY 2008-09. Additionally, BSLI has the best Turn Around Time according to LOMA on all claims Parameters. Such services are well supported by sound financials that the Company has. The AUM of BSLI stood at Rs.81650.000 millions as on February 28, 2009, while as on March 31, 2009, the company has a robust capital base of Rs.20000.000 millions.

 

PRESS RELEASE:

 

Birla Sun Life Insurance gifts ‘Bachat Plan’ for its traditional savers

Mumbai, May 03, 2010:

 

Birla Sun Life Insurance Company (BSLI), one of India’s leading life insurance companies, is introducing the BSLI Bachat (Endowment) Plan, an insurance plan that will help customers build a corpus through regular systematic savings. With this plan customers can start saving for their future and provide financial security to their families with as little as Rs.400 per month. The policy term for this plan is 20 years and customers can get a life cover of up to 180 times their monthly premium. At the end of the term customers receive the maturity amount including a loyalty addition. Customers can also double the insurance cover by opting for the Accidental Death Benefit Rider by paying a nominal additional premium. The premiums paid under this plan are currently also eligible for income tax benefits under Section 80C and Section 10(10D).

 

Salient features of the Bachat Plan are:

 

·         Choose your Monthly Base Premium based on your needs beginning with as little as Rs.400/- 

 

·         Get Life Cover - Insure coverage for up to 180 x the Monthly Base Premium

 

·         Get Bachat additions every year

 

·         Get loyalty additions every year

 

On the occasion of the launch Mr. Fabien Jeudy, Chief Actuarial Officer, Birla Sun Life Insurance said “This product will help customers save for their long term goals by saving affordable amounts regularly along with safety and growth. This product is targeted at customers who are not comfortable with market linked savings and for whom safety and growth of savings is of importance”

 

About Birla Sun Life Insurance :

 

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, one of the leading international financial services organization from Canada. With an experience of over a decade, BSLI has contributed significantly to the growth and development of the Indian life insurance industry and currently is one of the leading life insurance companies in the country. Enjoying trust of its over 2 Million customers, BSLI is known for innovations. BSLI offers a complete range of offerings comprising of protection solutions, children's future solutions, wealth with protection, health and wellness as well as retirement solutions and has an extensive distribution reach over 500 cities through its network of over 600 branches, close to 1,70,000 empanelled advisors and over 700 partnerships with Corporate Agents and Banks. This is well supported by the sound financials that the Company has. The AUM of Birla Sun Life Insurance is close to Rs.160000.000 Millions. and it has a robust capital base of over Rs.24500.000 Millions as on March 31, 2010. For more information, please visit www.birlasunlife.com

 

About Aditya Birla Financial Services Group (ABFSG)

 

The Aditya Birla Financial Services Group (ABFSG) has a significant presence across various verticals, including life insurance, insurance broking, mutual funds, private equity, security based lending, factoring, insurance advisory services, retail broking and distribution of third party products.

 

The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life Insurance Company Limited, Birla Sun Life Asset Management Company Limited, Aditya Birla Capital Advisors Limited, Aditya Birla Money Limited, Aditya Birla Money Mart Limited, Aditya Birla Finance Limited and Birla Insurance Advisory and Broking Services Limited

 

The ABFSG is committed to being a leader and role model in a broad based and integrated financial services business. Its 7 lines of businesses, with over 4.5 million customers manages assets worth USD 18 billion approximately and prides itself for having a talent pool of over 15,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through 1600 branches and over 200,000 channel partners. This allows ABFSG to offer its customers virtually anything other than a savings or current account. With over billion dollar revenue, ABFSG is a significant non bank player and one of the few players who have a top 5 position in both life insurance and mutual funds.

 

ABFSG is a part of Aditya Birla Nuvo Limited (ABNL), a USD 3 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a USD 29 billion Indian business house operating in 25 countries across the globe.

 

About Sun Life Financial Inc.

 

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of $375 billion. For more information please visit www.sunlife.com.

 

Birla Sun Life Insurance receives BS 25999 Certification

 

First life insurance company in India to achieve this distinction

Implies best practice for its ‘Business Continuity Management System

 

Mumbai, March 02, 2010: Birla Sun Life Insurance Company (BSLI), one of India’s leading life insurance companies, has achieved the distinction of being the first and only Indian life insurance firm to receive a BS 25999 certification for its business continuity management system. The certificate has been awarded by British Standard Institute (BSI), a leading certification body for BS25999 certification"

 

Business Continuity Management System’ through the use of consistent processes, metrics and methodologies enables the companies to provide a secure environment for delivering high-quality services to its clients. Towards this, BSLI has always focused on best business practices across all facets of its business with the objective of delivering superior value to its customers.

 

Speaking on the occasion, Mayank Bathwal, Chief Financial Officer, Birla Sun Life Insurance said “Business Continuity Management has always been an integral part of BSLI’s business strategy towards helping the company meet its strategic, operational, contractual, legal and client commitments. The company has always laid significant emphasis on building these robust processes towards creating an organisation that is equipped to meet customers’ long-term financial needs, with us”.

 

He further adds “We are delighted to be adjudged the first BS25999 certified insurance company in India. The BS 25999 certification is an indicator of the quality of the business continuity management system we have put in place to continue providing services to our clients when faced with business disruptions. Achievements of this nature, further motivate us to put forth stronger security control measures to secure customers’ investments and their faith in us”

 

Some of the key features of BS25999 Certification:

 

·         Uninterrupted service to the customer within acceptable level in event of a disaster eg: claims payment, refunds payment in the event of a disaster/disruption

·         Ability to recover quickly to a Business as usual scenario

·         Continued service to Channel Partners within acceptable level

·         Sustained value creation for shareholders

·         Meeting legal, client, contractual and regulatory obligations at all times

·         Potential competitive advantage through demonstrated ability to continue product or service delivery

·         Reduction of risk to revenue flows

·         Greater awareness within the entire organisation of the business continuity/recovery procedures

·         Reduction of costs associated with recovery from unplanned business interruptions

·         Channelised and rehearsed dissemination of crisis communication

·         Helps protect the brand and reputation

 

About Birla Sun Life Insurance

 

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. With an experience of over 9 years, BSLI has contributed significantly to the growth and development of the Indian Life Insurance industry and currently is on of the leading life insurance companies in the country. Enjoying trust of its over 2 Million customers, BSLI is known for innovation. BSLI offers a complete range of pension, health and life insurance products and has an extensive reach in over 1500 markets through its network of 600 branches and 1, 70,603 empanelled advisors. This is well supported by the sound financial that the Company has. The AUM of Birla Sun Life Insurance reached the Rs.50000.000 Millions and it has a robust capital base of over Rs.21745.000 Millions as on Oct 30, 2009. For more information, please visit www.birlasunlife.com

 

About Aditya Birla Group

 

A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation.  Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution and wealth management, security based lending, insurance broking, private equity and retail broking. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs.47630.000 Millions, registering a growth rate of 36%. For more information please visit www.adityabirla.com.

 

About Sun Life Financial Inc.

 

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of $375 billion. For more information please visit www.sunlife.com.

 

The project has already been launched in Patna in December 2008 and will directly benefit 2,000 villages and around 10,000 Self Help Groups and over 100,000 group members. It will cover a total of 500,000 direct   beneficiaries in the rural areas.

 

We are extremely delighted at this unique opportunity to partner a prestigious international project and to work at the grass root level. With this New Year gift, we are positioned to begin a new era in our service. As a partner, BSLI will create awareness of the need of life insurance among the Self Help Group Members formed under the project and thus generate demand for Micro Insurance Products and make the insurance plan accessible and affordable to that segment. Our objective is to provide social and financial security to the SHG members,” said Ajay Srinivasan Chief Executive, Financial Services, Aditya Birla Group.

 

About Birla Sun Life Insurance

 

Birla Sun Life Insurance (BSLI) has been operating for 7 years. It has contributed significantly to the growth and development of the life insurance industry in India. It pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. BSLI has covered more than 2 million lives since it commenced operations. And its customer base is spread across more than 1500 towns and cities in India. The company has a capital base of Rs. 18000 millions as on December 31, 2008. The current AUM of Birla Sun Life Insurance stands at Rs. 78554 millions as on December 31, 2008.

 

About Aditya Birla Group

 

The Aditya Birla Group enjoys a leadership position in all the sectors in which it operates. It is anchored by a force of 100,000 employees, belonging to 25 nationalities. Its operations span 25 countries across six continents and are reckoned as India's first multinational corporation. Head quartered in Mumbai, India, over 60 per cent of the Group's revenues flow from our overseas operations. The Group nurtures a work culture where success is built on learning and innovation. The Aditya Birla Group has been adjudged "The Best Employer in India and among the top 20 in Asia" by the Hewitt, Economic Times and Wall Street Journal Study 2007.


Aditya Birla Group has a strong presence across various financial services verticals that include fund management, distribution and wealth management, security based lending, insurance broking, private equity and life insurance.


The consolidated revenues from these businesses crossed the US 1 billion dollar mark, in 2007-08. In the first half of 2008-09, the financial services business continued its strong momentum of growth with consolidated revenues crossing Rs.20770 millions for the first half, up from Rs.14639.7 millions in the corresponding period, last year.


Aditya Birla Financial Services Group has taken another step towards expanding their footprint and financial offering by entering into an agreement with the promoter family of Apollo Sindhoori to acquire a 56% stake in the company. The acquisition will fast track their entry into retail broking and is in keeping with its desire to be a broad based and integrated player, while further strengthening their position as a manufacturer and distributor of value added financial products and solutions.

 

About Sun Life Financial Inc. 

 

Sun Life Financial Inc. is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. Overall, Sun Life has a high quality, diversified investment portfolio with over $100 billion in invested assets as of June 30, 2008. Sun Life’s $60billion bond portfolio is highly diversified across 1400 different borrowers around the world and is rated 97% investment grade. Globally, Sun Life is in a solid financial position, and maintains financial strength ratings which are amongst the highest of all insurers in North America. Sun Life has a strong balance sheet and is well capitalized beyond minimum requirements. The Company’s balanced business model is an important pillar of its overall risk management framework. SLF prides itself on its prudent investment style and strong risk management controls.

 

AUM of Birla Sun Life Insurance crosses Rs. 15,000 crore mark

 

Mumbai, January 13, 2010:

Birla Sun Life Insurance Company (BSLI), one amongst India’s leading life insurance companies, has achieved a new milestone, by crossing the figure of Rs.150000 Millions in its Assets Under Management (AUM) in January 2010. This closely follows the 100000 Millions AUM mark that was achieved by BSLI recently in April 2009.

 

Commenting on the occasion, Mr. Vikram Kotak, Chief Investment Officer, Birla Sun Life Insurance, said, “It gives us great pleasure to cross the new milestone of Rs.150000 Millions of AUM, registering a strong yo- y growth of over 90% as on January 2010. This growth is a reflection of the faith entrusted by our policyholders in us. This achievement is notable especially in a year of slow-paced growth on the back of global financial turmoil in fiscal 2009. During the year, we have further widened our fund offerings to meet various financial goals of policyholders with varying risk profiles. This has played an instrumental role in growing our AUM. Currently, Equity constitutes 56% of our ULIP AUM.”

 

He further adds, “Investment performance is a critical yardstick to measure a company's performance. All our funds have consistently outperformed their respective benchmarks over the last 1-5 year period. Our investment strategy remains focused on building a high quality portfolio by investing in companies that have strong management, strong financial performance, scalable business model and good growth visibility.”

 

About Birla Sun Life Insurance

 

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. With an experience of over 9 years, BSLI has contributed significantly to the growth and development of the Indian Life Insurance industry and currently is on of the leading life insurance companies in the country. Enjoying trust of its over 2 Million customers, BSLI is known for innovation. BSLI offers a complete range of pension, health and life insurance products and has an extensive reach in over 1500 markets through its network of 600 branches and 1, 70,603 empanelled advisors. This is well supported by the sound financial that the Company has. The AUM of Birla Sun Life Insurance reached the Rs.150000 Millions and it has a robust capital base of over Rs.21745 Millions as on Oct 30, 2009.For more information, please visit www.birlasunlife.com

 

About Aditya Birla Group

 

A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation.

 

Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution and wealth management, security based lending, insurance broking, private equity and retail broking. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs.47630 Millions, registering a growth rate of 36%. For more information please visit www.adityabirla.com.

 

About Sun Life Financial Inc.

 

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of $375 billion. For more information please visit www.sunlife.com

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.72

UK Pound

1

Rs.72.92

Euro

1

Rs.64.72

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

6

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

-

--LIQUIDITY

1~10

6

--LEVERAGE

1~10

6

--RESERVES

1~10

-

--CREDIT LINES

1~10

6

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

No

--OTHER ADVERSE INFORMATION

YES/NO

No

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

No

--EXPORT ACTIVITIES

YES/NO

No

--AFFILIATION

YES/NO

No

--LISTED

YES/NO

No

--OTHER MERIT FACTORS

YES/NO

Yes

TOTAL

 

41

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

 

 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.