MIRA INFORM REPORT

 

 

Report Date :

25.06.2011

 

 

IDENTIFICATION DETAILS

 

Name :

RADEUS ADVERTISING PRIVATE LIMITED

 

 

Registered Office :

G-1, Paragon Condominium, Pandurang Budhkar Marg, Mumbai- 400 013, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2010

 

 

Date of Incorporation :

08.06.1973

 

 

Com. Reg. No.:

11-16583

 

 

Capital Investment / Paid-up Capital :

Rs.10.100 Millions

 

 

CIN No.:

[Company Identification No.]

U74300MH1973PTC016583

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMR14916G

 

 

PAN No.:

[Permanent Account No.]

AAACR5190H

 

 

Legal Form :

Private Limited Liability Company.

 

 

Line of Business :

Advertising for Media.

 

 

No. of Employees :

50 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ca (19)

 

RATING

STATUS

PROPOSED CREDIT LINE

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

Limited with full security

 

Status :

Moderate

 

 

Payment Behaviour :

Slow

 

 

Litigation :

Clear

 

 

Comments :

Subject is a company having moderate track. There appears huge accumulated losses recorded by the company. However, trade relations are reported as fair. Business is active. Payments are reported to be slow.

 

The company can be considered for business dealings with some caution.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

INFORMATION PARTED BY (General Details)

 

Name :

Ms. Anju

Designation :

Vice President

Contact No. :

91-22-61430923

Date :

23.06.2011

 

 

LOCATIONS

 

Registered Office :

G-1, Paragon Condominium, Pandurang Budhkar Marg, Mumbai- 400 013, Maharashtra, India

Tel. No.:

91-22-61437000

Fax No.:

91-22-61437098

E-Mail :

Choodamani.parmeshwar@omd.com

Anju.kurian@amnicommediagroup.com

Nalini.lalvani@omnicommediagroup.com

 


 

DIRECTORS

As on 30.09.2010

 

Name :

Mr. Parameshwar Choodamani

Designation :

Whole Time Directors

Address :

B-17, Prabhukripa, Nariman Road, Off Nehru Road, Vile Parle (East), Mumbai- 400 057, Maharashtra, India

Date of Birth/Age :

18.06.1954

Date of Appointment :

25.03.2009

DIN No. :

02404835

 

 

Name :

Mr. Harish Rama Shriyan

Designation :

Whole Time Directors

Address :

303, Manas Devidas Extn Road, Opposite Lawrence School, Borivali (West), Mumbai- 400 092, Maharashtra, India

Date of Birth/Age :

16.05.1961

Date of Appointment :

25.03.2009

DIN No. :

02402221

 

 

Name :

Mr. Sohrabji Jehangirjasmin

Designation :

Whole Time directors

Address :

12, Nirmal Mahal, Bomanji Petit Road, Kemps Corner Gamdevi, Mumbai- 400 092, Maharashtra, India

Date of Birth/Age :

08.07.1963

Date of Appointment :

25.03.2009

DIN No. :

02402195

 

 

KEY EXECUTIVES

 

Name :

Ms. Anju

Designation :

Vice President

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

As on 30.09.2010

 

Names of Shareholders

 

No. of Shares

TBWA Anthem Private Limited (India)

 

100990

Dadoo R. Niraj

 

10

Total

 

101000

 

As on 30.09.2010

 

Equity Share Breakup

 

Percentage of Holding

Category

 

 

Bodies corporate

 

99.99

Directors or relatives of directors

 

0.01

Total

 

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Advertising for Media.

 

 

Terms :

 

Selling :

Cash and Credit

 

 

Purchasing :

Cash and Credit

 

 

GENERAL INFORMATION

 

Customers :

v      OMD Singapore Pte Limited

v      PHD Singapore Pte Limited

v      OMD International

v      Omnicom Media Group GmbH

v      OMD New York

v      TBWA Anthem Private Limited

 

 

No. of Employees :

50 (Approximately)

 

 

Bankers :

The Saraswat Co- Op, Bank Limited, Central Administrative Office, Apsara Cinema Building, Dr. D. B. Marg, Grant Road, Mumbai- 400 007, Maharashtra, India

 

 

Facilities :

Unsecured Loans :

As on 31.03.2010

Rs. in Millions

As on 31.03.2009

Rs. in Millions

 

 

 

Bank Overdraft *

41.384

30.272

Total

41.384

30.272

 

* against corporate guarantee in favour of the bank by Omnicom Group Inc, USA the ultimate Holding Comapny

 

 

 

Banking Relations :

-

 

 

Auditors :

 

Name :

BSR and Company

Chartered Accountants

Address :

Building No. 10, 8th Floor, Tower – B, DLF Cyber City, Phase – 2, Gurgaon – 122002, Haryana, India

Tel. No.:

91-124-2579191

Fax No.:

91-124-2549101

 

 

Holding Company:

TBWA Anthem Private Limited

 

 

Ultimate Holding Company :

Omnicom Group Inc, USA

 

 

Subsidiaries :

  • OMD Singapore Private Limited
  • Omnicom Media Group Asiapacific Private Limited
  • Optimum Media Direction, Hong Kong
  • OMD International
  • Omnicom Group - Strategic Alliance Services
  • PHD Singapore Private Limited
  • OMD New York
  • OMD Nederland
  • PHD Frankfurt GmbH
  • DDB Chicago
  • OMD Dusseldorf GmbH
  • Optimum Media Direction FZ LLC
  • Prometheus

 

 

CAPITAL STRUCTURE

 

As on 31.03.2010

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

105000

Equity Shares

Rs.100/- Each

Rs.10.500 Millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

101000

Equity Shares

Rs.100/- Each

Rs.10.100 Millions

 

Notes :

 

  1. 100990 equity shares of Rs.100 each are held by the holding company, TBWA Anthem Private Limited and 10 equity shares of Rs.100 each are held by Niraj Dadoo on behalf of TBWA Anthem Private Limited.
  2. Of the above, 97600 equity shares were allotted as fully paid-up by way of bonus shares.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2010

31.03.2009

31.03.2008

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

10.100

10.100

9.960

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

0.000

0.000

0.000

4] (Accumulated Losses)

(29.822)

(50.220)

(7.624)

NETWORTH

(19.722)

(40.120)

2.336

LOAN FUNDS

 

 

 

1] Secured Loans

0.000

0.000

0.000

2] Unsecured Loans

41.384

30.272

0.000

TOTAL BORROWING

41.384

30.272

0.000

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

 

 

 

 

TOTAL

21.662

9.848

2.336

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

11.931

11.344

2.285

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

0.000

0.010

0.010

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

0.000

0.000

0.000

 

Sundry Debtors

769.497
186.403

127.912

 

Cash & Bank Balances

0.071
0.421

82.998

 

Other Current Assets

568.300
173.595

64.207

 

Loans & Advances

46.646
23.581

7.728

Total Current Assets

1384.514
384.000

282.845

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

1351.654

397.859

278.948

 

Other Current Liabilities

20.468
5.721

3.097

 

Provisions

2.661
1.624

0.759

Total Current Liabilities

1374.783
405.204

282.804

Net Current Assets

9.731
(21.202)

0.041

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

21.662

(9.848)

2.336

 

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2010

31.03.2009

31.03.2008

 

SALES

 

 

Income

 

 

 

 

 

Other Income

 

 

 

 

 

TOTAL                                    

180.928

82.954

33.955

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Office Expenses

 

 

Administrative Expenses

 

 

 

 

 

Advertising Expenses

 

 

 

 

 

TOTAL                                    

156.833

124.526

40.340

 

 

 

 

 

 

PROFIT BEFORE TAX             

24.095

(41.572)

(6.385)

 

 

 

 

 

Less

TAX                                                                 

3.697

(1.025)

(0.188)

 

 

 

 

 

 

PROFIT AFTER TAX                            

20.398

(42.597)

(6.573)

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

2.296

0.000

2.669

 

 

 

 

 

 

Earnings Per Share (Rs.)

201.96

(426.01)

(66.00)

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2010

31.03.2009

31.03.2008

PAT / Total Income

(%)

11.27
(51.35)

(19.36)

 

 

 
 

 

Return on Total Assets

(PBT/Total Assets}

(%)

1.72
(10.52)

(2.24)

 

 

 
 

 

Return on Investment (ROI)

(PBT/Networth)

 

(1.22)
1.04

(2.73)

 

 

 
 

 

Debt Equity Ratio

(Total Liability/Networth)

 

(71.81)
(10.85)

121.06

 

 

 
 

 

Current Ratio

(Current Asset/Current Liability)

 

1.01
0.95

1.00

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Details of Sundry Creditors:

 

Particulars

 

31.03.2010

(Rs. in millions)

31.03.2009

(Rs. in millions)

31.03.2008

(Rs. in millions)

Sundry Creditors

 

 

 

Dues to Micro, Small and Medium Enterprises

0.000

0.000

0.000

Others

1351.654

397.859

278.948

Total

1351.654

397.859

278.948

 

 

Background

 

Radeus Advertising Private Limited (‘the Company’) was incorporated in India on 8 June 1973. The Company is a wholly owned subsidiary of TBWA Anthem Private Limited and is in the business of providing media planning, buying and implementation services and other related advertising/media services to its clients. The ultimate holding company is Omnicom Group Inc, USA.

 

 

Note:

Registered office of the company has been shifted from 629, Madhusudan Kalekar Marg, Bandra (East), Mumbai- 400 051, Maharashtra, India to the present address w.e.f. 24.04.2009

           

 

Fixed Assets

 

  • Computers
  • Office Equipment
  • Furniture and Fixtures
  • Leasehold Improvements

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.94

UK Pound

1

Rs.71.89

Euro

1

Rs.64.09

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

4

PAID-UP CAPITAL

1~10

3

OPERATING SCALE

1~10

3

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

2

--PROFITABILIRY

1~10

2

--LIQUIDITY

1~10

2

--LEVERAGE

1~10

1

--RESERVES

1~10

1

--CREDIT LINES

1~10

1

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

19

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NB

New Business

--

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.