MIRA INFORM REPORT

 

 

Report Date :           

19.03.2011

 

IDENTIFICATION DETAILS

 

Correct Name :

SHUFERSAL LTD.

 

 

Formerly Known As :

SUPER-SOL LTD

 

 

Registered Office :

P.O. Box 15103, Rishon Le-Zion (75363), 30 Shmotkin Binyamin Street, Old Industrial Zone, Rishon Le-Zion 75050     

 

 

Country :

Israel

 

 

Financials (as on) :

31.12.2010

 

 

Date of Incorporation :

14.01.1957

 

 

Legal Form :

Public Limited Company

 

 

Line of Business :

A retail marketing chain, operating a nationwide supermarket chain

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Good

Payment Behaviour :

No Complaints

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – December 31, 2010

 

Country Name

Previous Rating

                   (30.09.2010)                  

Current Rating

(31.12.2010)

Israel

a2

a2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

Company name & address

 

SHUFERSAL LTD.

Telephone                  972 3 948 15 15

Fax                            972 3 948 09 17

P.O. Box 15103, Rishon Le-Zion (75363)

30 Shmotkin Binyamin Street

Old Industrial Zone

RISHON LE-ZION        75050-ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

Originally incorporated as a private limited company, registered as per file No. 51-015652-4 on the 14.01.1957. Operations started in 1958.

 

Converted into a public limited company and registered as such as per file No. 52-002273-2 in January 1959.

 

In 1980 published a prospectus offering shares to the public on the Tel Aviv Stock Exchange. Shares were also listed for trading on the New York Stock Exchange in 1997, and were de-listed on 26.12.2002.

 

Originally registered under the name SUPER-SOL LTD., which changed to the present name on the 04.03.2008.

 

On the 25.03.2009 the merger of CLUBMARKET MARKETING CHAINS LTD., Israel 3rd largest marketing chain (which went bankrupt) into subject was completed.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 40,000,000.00, divided into -

                400,000,000 ordinary shares of NIS 0.10 each,

of which 217,081,322 shares amounting to NIS 21,708,132.2 were issued.

 

 

SHAREHOLDERS

 

1.    DISCOUNT INVESTMENT CORP. LTD. (DIC), 46.1%, a public limited company whose shares are traded on the Tel Aviv Stock Exchange, part of the IDB Concern, controlled by Nochi Dankner (chief holder), Zvi Livnat and Isaak Manor,

2.    ISRALOM PROPERTIES LTD., 18.6%, controlled by Matthew Bronfman and Shalom (Yakov) Fisher,

3.    CLAL INSURANCE HOLDINGS LTD., 4.9%, of the CLAL Group, also part of the IDB Concern, holding as institutional investors,

4.    SHUFERSAL ASSETS LTD., 4.1%, a fully owned subsidiary,

5.    Shares are also traded on the Tel Aviv Stock Exchange.

 

In March 2007 subject's main shareholder DIC signed an agreement with the BRONFMAN – FISCHER Group, according to which DIC will sell part of its holding - some 20% - to the BRONFMAN – FISCHER Group in consideration of US$ 214 million, in 2 phases. In September 2007 2nd phase concluded, in which DIC sold BRONFMAN – FISCHER Group 5.7% of the shares in subject and in total close to 19% in both phases. The IDB Concern holds in practice over 50%.

 

 

DIRECTORS

 

1.     Rafael (Rafi) Bisker, Co-Chairman,

2.     Shalom Yakov Fisher, Co-Chairman,

3.     Nochi Dankner,

4.     Haim Gavrieli,

5.     Ron Hadassi,

6.     Zvi Livnat,

7.     Ido Bergman,

8      Avihu Olshanski,

9.     Isaak Manor,

10.    Yaniv Mazor,

11.    Ms Sabina Biran,

12.    Eliahu Cohen,

13.    Alon Bachar,

14.    Imri Tov.

 

 

TOP MANAGEMENT

 

1.     Ephraim (Efi) Rosenhaus, General Manager,

2.     Richard Hunter, Chief Business Manager,

3.     Shlomo Zohar, CFO.

 

 

BUSINESS

 

A retail marketing chain, operating a nationwide supermarket chain.

 

Subject sells food and non-food products, which includes apparel, domestic electrical appliances, PC's and leisure products. In 2010 above non-food products categories generated some 14.4% of total sales (was 14.6% in 2009).

 

Subject also sells its own private label brand (some 1400 items under brands "Shufersal" and "Yesh", which comprise of some 10% of total sales).

 

Also dealing in yielding real estate, with overall area of 72,000 sq. meters.


Subject operates under 4 formats of sales point (a total of 248 stores):

1.    Small neighborhood supermarkets, branded "Shufersal Shali", 107 stores,

2.    Heavy discount stores, branded "Shufersal Deal", 74 stores,

3.    Heavy discount stores, branded "Yesh", 54 stores,

4.    Convenient stores branded "Shufersal Express", 13 stores.

Also operating a sales channel via the phone and internet "Shufersal Yashir".

 

Largest suppliers: TNUVA (13% of revenues), STRAUSS GROUP (9%), OSEM (8%), UNILEVER ISRAEL, SANO, NETO, SCHESTOWITZ, DIPLOMAT, etc.

 

Among other (non-consumer products) suppliers: DANZIV HANDLING SOLUTIONS, SALINA INDUSTRIES, BENDA PLAST INDUSTIRES, etc.

 

Operating from headquarters in 30 Shmotkin Street, Old Industrial Zone, Rishon Le-Zion, offices and logistic center on a built area of 28,700 sq. meters (100,000 sq. meters plot), owned by the SHUFERSAL Group, and from a total of 248 branches nationwide as of 31.12.2010 (had 240 stores in 31.12.2009), on total stores area operated by subject of 540,997 sq. meters (of which 117,945 sq. meters are owned). In addition, operating from warehouses and 4 logistic centers (incl. in Rishon Le-Zion).

 

Having 12,400 employees (of which some 1,800 are temporary or man-power employees) serving the SHUFERSAL Group.

 

 

MEANS

 

Consolidated B/S shows:

                                                                                                    NIS (millions)

ASSETS                                                                             31.12.2009             31.12.2010

Current assets:

       Cash and cash equivalents                                                       685                     1,064

       Negotiable securities                                                                216                        391

       Customers                                                                            1,179                     1,178

       Other debtors                                                                            88                        113

       Other current assets                                                                  44                            -

       Stock                                                                                      599                        614

                                                                                                  2,811                     3,360

Non-current assets

       Real estate for investment                                                         329                        400

       Fixed assets                                                                         1,937                     2,096

       Intangible assets and prepaid expenses                                     739                        754

       Other non-current assets                                                          173                        151

                                                                                                  3,178                     3,401

                                                                                                  5,989                     6,761

                                                                                                =====                   =====


 

LIABILITIES

Current liabilities                                                                          2,213                     2,387

Non-current liabilities                                                                    2,433                     3,099

Equity                                                                                         1,343                     1,275

                                                                                                  5,989                     6,761

                                                                                                =====                   =====

 

Current market value US$ 1,238.9 million.

 

In November 2005, subject completed a NIS 500 million capital raise in a private placement of bonds.

 

In February 2007 subject issued bonds, to be traded on the Tel Aviv Stock Exchange, raising NIS 500 million.

In August 2009, subject completed a NIS 500 million capital raise in a private placement of bonds.

 

There is 1 charge for unlimited amount registered on the company's real estate property, in favor of a real estate company LIBERTY PROPERTIES LTD.

 

 

ANNUAL SALES

                                                                       Consolidated Statements of Income

                                                                                        NIS (millions)

                                                                               Year ended December 31st

                                                                             2008                2009              2010

Revenues                                                               10,962              11,041           11,130

 

Gross profit                                                              2,955                2,874             3,015

 

Operating income                                                        570                  494                507

 

Profit before taxes on income                                       300                  433                435

 

Net income                                                                 282                  323                335

                                                                            =====              =====           =====

 

 

OTHER COMPANIES

 

Main subsidiaries:

·         HANETZ IMPORTERS & EXPORTERS LTD., 100%,

·         ESTATE HOLDING CO. OF SUPER SOL LTD., 100%,

·         KATIF LTD., 100%, dealing in dried fruit and vegetables for subject's stores,

·         GIDRON INDUSTRIES LTD., 100%, manufacturing and suppliers of bakery products for subject's stores,

·         ORVANI INVESTMENTS COMPANY LTD., 100%, holds 37% of LEV HAMIFRAZ LTD.,

·         HAKIRYA CENTER (ASHDOD 1995) LTD., 50%,

·         SHUFERSAL BIELSOL INVESTMENTS LTD., 50%,

·         SHUFERSAL FINANCE MANAGEMENT LTD., 64%,

·         SHUFERSAL FINANCE, LP.

                                                                                     

 

BANKERS

 

Main account:

Bank Leumi Le’Israel Ltd., Tel Aviv Central Branch (No. 800), Tel Aviv.

 

Also working with:

Israel Discount Bank Ltd., Main Branch (No. 010), Tel Aviv.

Bank Hapoalim Ltd., Central Business Branch (No. 600), Tel Aviv.

Mizrahi Tefahot Bank Ltd., Tel Aviv Main Business Center Branch (No. 046), Tel Aviv.

 

 

CHARACTER AND REPUTATION

 

In January 2009, the Antitrust Authority (IAA) investigators raided subject's offices and investigated its General Manager, Efi Rosenhaus, with regard to complaints by suppliers, who claimed subject threatens them of not cooperating with rival BLUE SQUARE Chain in certain “sales” (the latter went on a wide “sales” advertising). The IAA has been monitoring subject for several years, mainly regarding binding agreements between subject and suppliers, and in particular since the acquisition of CLUBMARKET supermarket chain (see below) in 2006, then the IAA decreed certain limitations upon subject and BLUE SQUARE.

 

In February 2010 an indictment was filed against subject, Mr. Rosenhaus and another senior officer to the Jerusalem District Court, regarding violations of the Antitrust Authority limitations placed with the regard of the CLUBMARKET merger. It should be noted that subject estimates that in the event that they are convicted, they will be fined in a sum that will not significantly affect them.

 

There are several lawsuits against subject, none of them seems to be significant, in the total sum of NIS 30 million.

 

Apart from that, nothing unfavorable learned.

 

Subject is the largest retail chain in Israel. Its main competitor is the MEGA RETAIL chain (BLUE SQUARE). Subject estimates its market share in the local bar-coded supermarket chains market in 2010 at around 36%, comparing to 22% by MEGA, in a market valued some NIS 33 billion. The two keep losing market share to local "independent" or “private” chains, who increased their share in recent years to around 24% of total food retail chain market, on account of subject and MEGA (the rest are mini-markets and smaller shops).

 

Subject is one of the local largest advertisers. In 2010 subject's advertizing and promotion expenses were NIS 160 million.

                                   

Subject is part of the local leading concern IDB, one of the largest and most influential in Israel. The group operates and invests in all kind of sectors in Israel and abroad, including trade and commerce, finance and insurance, real estate, telecommunications and media, hi-tech and other industries.

 

Before investing in subject, the BRONFMAN-FISHER Group held minority shares in subject's rival BLUE SQUARE. The Group has control and invests in many local companies, including manufacturing of disposable plastic packaging products and utensils, aluminum trays, fresh wipes and candles. It is also owns and involved in real estate. In the beginning of January 2007 Matthew Bronfman and Shalom Fisher sold their holdings (23.5%) in BLUE SQUARE - ISRAEL LTD.

 

Businessman Matthew Bronfman comes from the wealthy Bronfman family of Canada, with investments in the North America and else in many fields. In Israel, he also controls the ISRAEL DISCOUNT BANK LTD., the 3rd largest bank in Israel and IKEA ISRAEL, a leading furniture and household products store.

Shalom Fisher also owns the PALACE Group, with many other holdings.

 

In 2008 subject began operating "Shufersal Express" convenient stores (having now 8 stores), and is intending to open between 25-40 new stores in 2010 investing some NIS 1-1.5 million in each store.

 

During 2010 subject launched it reorganization and growth plan, which includes adding an organic and nature products sector in its stores under the name "Shufersal Green" (some 20 stores expected to be open in 2011, erasing the "Shufersal Big" format and converting it into "Shufersal Deal" stores (44 stores)). Subject is also increasing its sales area by some 100,000 sq. meters (with mega big supermarket concept, designed to compete the new “discount supermarkets”, and opening a new logistic center. In all, subject is reported to invest some NIS 400 million during 2011 in a/m re-organization.

 

In February 2011 it was reported that subject is acquiring ORGANIC MARKET (controlled by the sister, of Matthew Bronfman), which is operating the "Shufersal Green" departments for NIS 31 million.

 

In 2006, subject acquired CLUBMARKET Chain, then Israel 3rd largest marketing chain, from its receiver after CLUBMARKET went into receivership, for a sum of NIS 764 million, as well as NIS 19 million for the stock. The deal included the hiring of 2,400 of CLUBMARKET'S employees. The merger of CLUBMARKET into subject was finally approved in early 2009, after IAA approved the merger under certain limitations, designed to prevent subject from abusing monopoly power.

 

In October 2006 sub launched a new credit card for its clients for non-banking credit and benefits (60% by subject, venture co-owned with PAZ-OIL Company and BANK LEUMI, 20% each). By end of 2007 subject reported issuing over 100,000 credit cards.

 

In June 2008, subject completed the deal to sell all its holdings (50%) in ISRAEL SHOPPING MALL LTD. (owners of real estate on which a shopping mall is located) to ASHTROM, for NIS 157 million.

 

In July 2008, subject completed the deal in which it gained full control of the “Alef” supermarket chain, exercising its option for 50% for NIS 100 million. Alef chain is targeted at the ultra-Orthodox religious sector, with NIS 1 billion sales.

Subject unified the Alef chain with its "Zol Po" sub-chain (acquired from CLUBMARKET), and launched in August 2008 the “Yesh” sub chain, for discounted stores, with 46 branches.

 

As part of its strategy, subject’s board decided in October 2009 on opening 25-40 new “Express” branches (convenient stores) in the course of 2010. The branches will be operated in the franchise basis, of 150-230 sq. meters each with investment of NIS 1 – NIS 1.5 million in each branch. To-date, 8 branches are operating, of which 5 are franchised.

 

According to Central Bureau of Statistics, the total household expenditure for private consumption in 2010 on food, beverage and cigarettes rose 4.5% from 2009, reflecting an improvement comparing to 2009, part of the recovery trend in the loacl market after the general slow-down in economy earlier last year.

 

Expenditure on private consumption grew in 2010, in fixed prices, by 4.9% from 2009 (after 1.7% increase in 2009 and 3% growth in 2008).

 

Private consumption expenditure per capita grew in total by 3% from 2009 (after 0.2% decrease in 2009 and 1.1% growth in 2008). Per capita purchase of goods was divided into Durable Goods, which grew by some 11% from 2009 (including some 5% rise in purchase of equipment for the household), while in Non-Durable Goods growth summed up to circa 2.5%.

 

Import of food and beverages to Israel in 2009 decreased by 9.4% comparing to 2008, but recovered and rose by 11.8% in 2010, reaching US$ 1,921.7 million.

 

 

SUMMARY

 

Good for trade engagements.

Maximum unsecured credit recommended several millions of US$.

 

 

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.45.09

UK Pound

1

Rs.72.82

Euro

1

Rs.63.43

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.