MIRA INFORM REPORT

 

 

Report Date :

20.05.2011

 

IDENTIFICATION DETAILS

 

Name :

BRILL SHOE INDUSTRIES LTD.

 

 

Registered Office :

20 Yaakov Frieman Street, Old Industrial Zone, Rishon Le-Zion 75358

 

 

Country :

Israel

 

 

Financials (as on) :

31.12.2010

 

 

Date of Incorporation :

11.07.1988

 

 

Legal Form :

Public Limited Company

 

 

Line of Business :

Manufacturers, Importers, Marketers and Exporters of Footwear.

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

US$ 1,500,000.

Status :

Satisfactory

Payment Behaviour :

No complaints

Litigation :

Clear

 

NOTES :

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – March 31st, 2010

 

Country Name

Previous Rating

(31.12.2010)

Current Rating

(31.03.2011)

Israel

A2

A2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


Company name and address  

 

BRILL SHOE INDUSTRIES LTD.

Telephone    972 3 950 18 75

Fax             972 3 966 60 11

20 Yaakov Frieman Street

Old Industrial Zone

RISHON LE-ZION 75358 ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

Originally established as a private limited company, incorporated as per file
No. 51-130924-7 on the 11.07.1988.

 

Subject was established in order to continue the activities of BRILL SHOES LTD. (established in 1950), which following financial difficulties became non active.

 

Converted into a public limited liability company and registered as such as per file No. 52-003864-7 on the 07.02.1993, and in parallel published a prospectus offering shares to the public on the Tel Aviv Stock Exchange.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 10,000,000.00, divided into -

10,000,000 ordinary shares of NIS 1.00 each, of which 6,641,316 shares amounting to NIS 6,641,316.00 were issued.

 

 

SHAREHOLDERS

 

1.  Eliezer Boskila, 33.2%,

2.  Ofer Ganezi, 10.9%,

3.  Moshe Ganezi, 9.7%,

4.  Four Institutional investors (pension and trust funds), holding some 36%,

5.  Shares are also traded on the Tel Aviv Stock Exchange.

 

 

DIRECTORS

 

1.    Ofer Ganezi, Chairman,

2.    Moshe Ganezi, brother of Ofer Ganezi,

3.    Ms. Naomi Kanark,

4.    Shlomo Boskila,

5.    Nir Elimelech,

6.    Yehosua Kuchinski,

7.    Zerach Nativ.

 

 

GENERAL MANAGER

 

Yehuda Elbaz.

                                                                                                                        

 

BUSINESS

 

Designers, manufacturers, importers, marketers and exporters of footwear, apparel and fashion accessories.

Manufacturing is also carried out via subcontractors in China.

Shoes, subject's main line, are mainly kids and youth shoes and army shoes (boots), however selling also fashion women & men shoes.

Also operating 112 stores retail chains for the said products, including a shoe marketing chain under the name “Gali” (72 stores) and kids fashion “Solog” (40 stores). Some 30 of the stores are operated by concessionaires.

Operating 35 stores retail chain under the SUPER BRANDS Chains: Nine West (33), Easy Spirit (2), Ann Klein (4).

Most stores are in shopping mall centers.

Subject also operates 14 stores of the style "Nautica" via subsidiary S.B.N. (50%)

In addition, operating 23 "stores within store" in HAMASHBIR LAZARCHAN Department Store chain nationwide.

Following recent acquisition of 75% of KOL NAAL CENTER, operating 6 stores under the name "Kol Naal Center".

Via fully owned subsidiary operating retail store chain of "Lee Cooper" (33 shops).

Major customer: Ministry of Defense (for manufactures army boots).

Amongst brands: Gali, Dafna, Solog, Winnie The Pooh, Brill, Hush Puppies, Caterpillar, Colman Merel, Spalding, Barbie, Dafna, Lee Cooper, Maui, Dockers, Nautica, Nine West, Keds, Reebok, Hummer, Maui, Street Ball, etc.

 

Operating from owned premises, on an area of 2,200 sq. meters, in 20 Yaakov Frieman Street, Old Industrial Zone, Rishon Le-Zion. An additional office is located in 13 Alfasi Street, Tel Aviv. Also operating from stores nationwide.

 

Having 826 employees (incl. 90 of SUPER BRANDS) had 769 employees in the end of 2009 (excluding SUPER BRANDS).

 

 

MEANS

 

Current market value US$ 70.9 million.

 

In September 2004, subject completed a NIS 50 million capital raise by issuing convertible bonds.

 

There are 17 charges for unlimited amounts registered on the company's assets, in favor of Bank Leumi Le'Israel Ltd., Bank Hapoalim Ltd. and Union Bank of Israel Ltd.

 

                                                                                                                           

Consolidated B/S shows

 

                                                                                   NIS (thousands)

                                                                           31.12.2009              31.12.2010

ASSETS

Current assets

       Cash and cash equivalents                                          358                         603

       Customers                                                             47,078                     55,608

       Debtors                                                                   9,775                     10,018

       Other current assets                                                 2,851                       3,150

       Stock                                                                    71,776                     86,580

                                                                                  131,838                   155,959

Non-current assets

       Investments & loans to subsidiaries                         36,849                       8,610

       Intangible assets                                                         332                     22,763

       Fixed assets                                                          35,998                     37,653

       Other assets                                                            1,048                       1,068

                                                                                    74,227                     75,094

                                                                                  206,065                   231,053

                                                                               =======                 =======

 

LIABILITIES

Current liabilities                                                            49,000                     66,478

Long term liabilities                                                         6,130                       1,647

Equity                                                                         150,935                   162,928

                                                                                  206,065                   231,053

                                                                               =======                 =======

 

 

ANNUAL SALES

 

                                                                        Consolidated Statement of Income

                                                                                         NIS (thousands)

                                                                                      Year ended 31.12

                                                                           2008                2009                2010

Sales                                                                339,690            340,865            365,821

 

Gross profit                                                        183,595            178,176            195,278

 

Operating income                                                 40,869              39,066              36,186

 

Pre-tax income                                                    38,139              41,612              39,107

 

Net income                                                          27,226              32,359              30,306

                                                                      =======         =======          =======

 

OTHER COMPANIES

 

SUPER BRANDS LTD., 100% -see more below,

S.B.N MARKETING LTD., 50%, holding the NAUTICA brand rights, operates 14 stores.

KOL NAAL CENTER LTD., 75%., operating a retail chain store under the name "Kol Naal Center" with 6 stores.

BRILL FASHION LTD. (known as Lee Cooper Israel), 100%, designers, manufacturers (via sub-contractors), importers and marketers of fashion wear. Also operating retail store chain of "Lee Cooper" (33 shops).

Also hold the following non-active subsidiaries: M. GEVA INTERNATIONAL INVESTMENTS LTD., 50%, B. L. AMERICAN SHOES LTD. 100% and BRILL ASSETS LTD., 100%.

 

BOSKILA ELIEZER & SONS LTD., controlled by Eliezer Boskila, importers and marketers of raw materials for the shoe industry, leather and imitation leather, belts, handbags, etc.

 

HOLIS METAL INDUSTRIES LTD., controlled by the Ganezi Family, designers, manufacturers and marketers of window coverings (e.g. blinds, shades and curtain track systems).

The Ganezi family has holdings in other companies and properties, among them control in EXPOSE FASHION LTD., designers, importers and marketers of ladies and kids swimwear and undergarments.

 

 

BANKERS

 

Bank Hapoalim Ltd., Hagalil Branch (No. 507), Tel Aviv, account No. 215222.

 

A check with the Central Banks' database did not reveal any negative information regarding subject's a/m account.

 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learned.

 

Having ISO 9002 standard.

 

In August 2002, subject decided to merge 3 of its subsidiaries, DAIRY-STEINER MANUFACTUIRNG AND MARKETING OF SHOES LTD., SHOE STREET MARKETING LTD. and AIR SPORT MARKETING LTD. into one company.

                                                                                                                        

In December 2002, subject reported it will transfer all its DAFNA stores into GALI stores. "DAFNA" chain store was acquired by subject in 2001 after it encountered grave financial difficulties.

 

In December 2004, subject acquired all business activities of SOLOG KNITTED MILLS LTD., retailers of children and babies clothes, for a sum of NIS 7.3 million. SOLOG was established in 1966 and is a well-known local textile brand.

 

In 2006 subject singed a deal with SAKAL SPORT LTD. acquiring 25% of SAKAL activities and brands of “Nine West”, “Keds” and “Easy Spirit”, as well as subsidiary PLANET A “Reebok” concession, according to activities value of
NIS 55 million. The
agreement included the transfer of some 30 SAKAL stores to the joint operation. It also included 50% of “Keds” brand rights (except from women apparel and footwear) according to activities value of NIS 10 million.

In November 2007 a revision of the transaction was signed in which SUPER BRANDS will resell Sakal stores back to SAKAL SPORT for NIS 6.3 million as well the inventory worth NIS 15.5 million., and also subject will sell its shares in PLANET A to SAKAL for NIS 417,000. In addition, subject purchased an additional 25% of SUPER BRANDS for NIS 8.75 million (reaching 50%).

In July 2010 subject acquired the remaining 50% of SUPER BRANDS for NIS 15.93 million and reached full ownership.

 

In December 2009 subject completed the sale of its shares, 50% in SAKAL INTERNATIONAL LTD., who had the local concession for “Keds” to LIRAM EXCLUSIVE 86 LTD. in consideration of NIS 5.325 million. By that, subject continues to decrease its cooperation with the SAKAL Group, with who was still in cooperation in SUPER BRANDS and S.B.N.

The parties also decided to close down the “Keds Woman” chain (separate from “Keds” concession) of some 6 branches as part of their strategy of facing the up-coming entrance to Israel of the international chains H&M and GAP.

 

In April 2007 subject and SAKAL SPORT, via joint subsidiary S.B.N. acquired the fashion brand Nautica in Israel for NIS 8.5 million, opening a new fashion chain store for men under the "Nautica" brand.

 

In April 2007 subject announced on a signature of a Letter of Intent with a Chinese company called "JIHUN 3515", for the establishment of a joint shoe production plant in the Luohe District in China with planned initial investment of €10 million. In September subject announced that the deal will not take place due to the failure of the Chinese company to meet obligations.

 

In March 2008 subject signed a NIS 83 million contract with the Ministry of Defense to supply shoes to the Army.

 

In March 2009 SUPER BRANDS opened the first store of the brand “Anne Klein" (a Nine West brand), selling women's shoes and handbags.

 

In November 2010 subject established BRILL FASHION LTD., in order to acquire and continue the activities of the “Lee Cooper” Fashion chain in Israel of CONCEPT FASHION PRODUCTS MARKETING (1995) LTD. (trade name “LEE COOPER ISRAEL”), established in 1995, following heavy financial difficulties which CONCEPT FASHION went into. The transaction of acquiring “Lee Cooper Israel” activities by BRILL FASHION was finalized on the 13.03.2011 after receiving all approvals (initial deal was signed in November 2010). The transaction included the transferal of 34 retail stores and inventory (including the Chain’s customers club, web-site, and allied equipment), all in consideration of circa NIS 13 million (of which some NIS 9 million for inventory). In addition BRILL FASHION hired part of the Lee Cooper Chain’s employees.

 

In December 2010 subject received an order from the Ministry of Defense of army shoes in volume of NIS 57 million.

 

In January 2011 subject completed the acquisition of 75% of KOL NAAL CENTER LTD., operating 6 retail stores for an owners’ loan of NIS 5 million.

 

In February 2011 it was reported that subject (via SUPER BRANDS) will represent the brand "Bandolino".

 

The local footwear market rolls an annual turnover of around NIS 3.5 billion according to sources in the branch, mostly from import, with 33 million pairs of shoes sold each year over some 1,500 footwear stores. Annual consumption per capita is 4-5 pairs of shoes.

 

According to the Central Bureau of Statistics (CBS), import of Clothing and Footwear in 2010 increased by 13.4% comparing to 2009, summing up at 1,436.9 million, after 9.6% decrease in 2009 from 2008.

In 2009 import of footwear alone fell by 7% from 2008, reaching US$ 304.5 million. Most import comes from China (US$ 126 million in 2009), while import from Italy summed up to US$ 26 million in 2009. The decrease in 2009 reflected the slow-down trend in the local economy and the trend reversed in 2010.

 

The local fashion market has been suffering from slow-down during 2009, and the trend continued into 2010. According to a local retail research company, retail fashion chains witnessed in 2009 an overall decrease of over 5% in proceeds comparing to 2008. In breaking down the data, it turns that a majority of retails stores witnessed a higher fall of up to 15%, while some stores experienced even a growth. Market reaserch checked 1,100 fashion (cloths and footwear) stores and found that sales reached NIS 2.75 billion (were NIS 2.9 in 2008).

In addition new international fashion players (GAP, H&M) entered in 2009/2010 to the local fashion market, which has been highly competitive already.

 

From CBS data, it turns that the current expenditure for private consumption in 2010 for clothing, footwear and personal items rose by circa 10% from 2009, a year in which expenditure fell marginally from 2008 (after several years of growth). Yet, per capita expenditure for private consumption fell in 2010 by 5%.

 

 

SUMMARY

 

Good for trade engagement.

Maximum unsecured credit recommended US$ 1,500,000.

 

 

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.44.98

UK Pound

1

Rs.72.68

Euro

1

Rs.64.16

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.