MIRA INFORM REPORT

 

 

Report Date :

31.05.2011

 

 

Note:

“CRAFT HOUSE” is brand name of the company.

Correct name of the company is “URBAN LIFESTYLE LIMITED”.

 

IDENTIFICATION DETAILS

 

Name :

URBAN LIFESTYLE LIMITED

 

 

Formerly Known As :

VEE TECH SOFTWARE PRIVATE LIMITED

 

 

Registered Office :

Metropolitan Hotel New Delhi, Bangla Sahib Road, New Delhi – 110 001

 

 

Country :

India

 

 

Financials (as on) :

31.03.2010

 

 

Date of Incorporation :

21.02.2000

 

 

Com. Reg. No.:

55-103861

 

 

Capital Investment / Paid-up Capital :

Rs.0.500 million

 

 

CIN No.:

[Company Identification No.]

U74899DL2000PLC103861

 

 

TIN No.:

07340342695

 

 

Legal Form :

A Closely Held Public Limited Liability Company

 

 

Line of Business :

Dealers in Handicrafts and Other Items.

 

 

No. of Employees :

25 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (45)

 

RATING

STATUS

 

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 23000

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having satisfactory track. Trade relations are reported as fair. Business is active. Payments are reported to be usually correct and as per commitments.

 

The company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – April 1, 2010

 

Country Name

Previous Rating

(31.12.2009)

Current Rating

(01.04.2010)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

INFORMATION PARTED BY

 

Name :

Mr. Kishor

Designation :

Manager

Contact No.:

91-11-42500200

Date :

27.05.2011

 

 

LOCATIONS

 

Registered Office :

Metropolitan Hotel New Delhi, Bangla Sahib Road, New Delhi – 110 001, India

Tel. No.:

91-11-41515250, 42500200

Fax No.:

91-11-41515255

E-Mail :

enquiry@crafthouseindia.com

mkaur@crafthouseindia.com

Website :

www.crafthouseindia.com

 

 

Retail Store :

Retail Store Level 1, A 7, Geetanjali, 1st Floor, Press Enclave, New Delhi – 110 017, India

Tel. No.:

91-11-41515250, 42500200

Fax No.:

91-11-41515255

E-Mail :

enquiry@crafthouseindia.com

mkaur@crafthouseindia.com

Location :

Owned

 

 

Branch Office :

Sakura, First Floor, Time Tower, Main M.G. Road, Gurgaon – 122 001, Haryana, India 

Tel. No.:

91-124-4200952

 

 

DIRECTORS

 

As on 27.09.2010

 

Name :

Mr. Satya Pal Gupta

Designation :

Director

Address :

K - 115, Hauz Khas, New Delhi – 110 016, India

Date of Birth/Age :

16.04.1936

Date of Appointment :

21.02.2000

DIN No.:

00204504

 

 

Name :

Mr. Vipul Gupta

Designation :

Director

Address :

K - 115, Hauz Khas, New Delhi – 110 016, India

Date of Birth/Age :

27.12.1968

Date of Appointment :

21.02.2000

DIN No.:

00204638

 

 

Name :

Mr. Kaveen Gupta

Designation :

Director

Address :

K - 115, Hauz Khas, New Delhi – 110 016, India

Date of Birth/Age :

26.05.1965

Date of Appointment :

21.02.2000

DIN No.:

00204605

 

 

Name :

Mrs. Monisha Vipul Gupta

Designation :

Director

Address :

K - 115, Hauz Khas, New Delhi – 110 016, India

Date of Birth/Age :

07.06.1970

Date of Appointment :

19.08.2003

Date of Ceasing :

11.05.2009

DIN No.:

00240923

 

 

Name :

Mrs. Babita Kaveen Gupta

Designation :

Director

Address :

K - 115, Hauz Khas, New Delhi – 110 016, India

Date of Birth/Age :

07.07.1967

Date of Appointment :

19.08.2003

Date of Ceasing :

11.05.2009

DIN No.:

00240978

 

 

KEY EXECUTIVES

 

Name :

Mr. Kishor

Designation :

Manager

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 27.09.2010

 

Names of Shareholders

 

No. of Shares

Percentage of Holding

Satya Pal Gupta

12300

24.60

Vipul Gupta

7500

15.00

Kaveen Gupta

7500

15.00

Sheel Gupta

7500

15.00

Babita Gupta

7500

15.00

Monisha Gupta

7500

15.00

Ruby Dhingra

200

0.40

Total

50000

100.00

 

As on 27.09.2010

 

Equity Share Breakup

 

Percentage of Holding

Category

 

 

Directors or relatives of directors

 

99.60

Other top fifty (50) shareholders (other than listed above)

 

0.40

Total

 

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Dealers in Handicrafts and Other Items.

 

 

Brand Names :

“CRAFT HOUSE”

 

 

Exports :

 

Products :

Premium Arts, Crafts

Countries :

Japan, France, Russia, Australia, U.S.A, Asia, Europe, Australia, North America, South America and Africa

 

 

Terms :

 

Selling :

L/C, Cash and Credit (30 days)

 

 

Purchasing :

Cash and Credit (30 days)

 

 

GENERAL INFORMATION

 

Suppliers :

v      Abdullah Handicrafts

v      Apurva Organics Limited

v      Arihant Enterprises

v      Devans South Indian Coffee and Tea

v      Foundation for Arts

v      Gupta Printers and Packers

v      Haji Ismail Haji Yunus

v      Nisha Book Distributors

v      Pawan Tailors Gents

v      Rajat Gems

v      The Unknowns

v      Shah Art Emporium

v      Universal Fashions

v      Vivek Health Products

v      HVM Network Private Limited

v      Kashi Udyog

 

 

Customers :

End Users and Others

 

v      Foreign Individual Traveler (FIT)

v      Leisure Holiday Traveler

v      Non-resident Indian (NRI)

v      Diplomats including Ambassadors and the High Commissioners

v      Expat Resident

v      Corporate Traveler

v      Airline Crew and Staff

v      Celebrity and Famous Personality

 

 

No. of Employees :

25 (Approximately)

 

 

Bankers :

Citi Bank Limited, Delhi, India

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Vinod Sanjeev Bindal and Company

Chartered Accountants

Address :

D-219, Shiv Sushil Bhawan, Vivek Vihar-I, New Delhi – 110 095, India

 

 

Associates/Subsidiaries :

Unique Lifestyle Private Limited

CIN No.: U51101DL2009PTC195494

 

 

CAPITAL STRUCTURE

 

As on 31.03.2010

 

Authorised Capital :

No. of Shares

Type

Value

Amount

1000000

Equity Shares

Rs.10/- each

Rs.10.000 millions

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

50000

Equity Shares

Rs.10/- each

Rs.0.500 million

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

 

31.03.2010

31.03.2009

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

 

0.500

0.500

2] Share Application Money

 

0.000

0.000

3] Reserves & Surplus

 

5.285

3.935

4] (Accumulated Losses)

 

0.000

0.000

NETWORTH

 

5.785

4.435

LOAN FUNDS

 

 

 

1] Secured Loans

 

0.000

0.000

2] Unsecured Loans

 

0.000

0.000

TOTAL BORROWING

 

0.000

0.000

DEFERRED TAX LIABILITIES

 

0.000

0.001

 

 

 

 

TOTAL

 

5.785

4.436

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

 

0.153

0.117

Capital work-in-progress

 

0.000

0.000

 

 

 

 

INVESTMENT

 

0.740

0.000

DEFERREX TAX ASSETS

 

0.001

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

 
1.928

2.437

 

Sundry Debtors

 
0.071

0.776

 

Cash & Bank Balances

 
1.131

1.763

 

Other Current Assets

 
0.000

0.000

 

Loans & Advances

 
2.914

1.652

Total Current Assets

 
6.044

6.628

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

 
0.260

0.776

 

Other Current Liabilities

 
0.183

0.661

 

Provisions

 
0.710

0.872

Total Current Liabilities

 
1.153

2.309

Net Current Assets

 
4.891

4.319

 

 

 

 

MISCELLANEOUS EXPENSES

 

0.000

0.000

 

 

 

 

TOTAL

 

5.785

4.436

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2010

31.03.2009

 

SALES

 

 

 

 

 

Sales (Handicrafts & Other Items)

 

16.536

19.575

 

 

Other Income

 

0.089

0.022

 

 

TOTAL                                    

 

16.625

19.597

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Cost of Goods Sold

 

6.542

8.697

 

 

Administrative & Other Expenses

 

8.002

8.065

 

 

TOTAL                                    

 

14.544

16.761

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION

 

2.081

2.836

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                    

 

0.024

0.004

 

 

 

 

 

 

PROFIT BEFORE TAX

 

2.057

2.832

 

 

 

 

 

Less

TAX                                                                 

 

0.709

0.873

 

 

 

 

 

 

PROFIT AFTER TAX

 

1.348

1.959

 

 

 

 

 

 

Excess/ (Short) Taxation Provision for earlier year(s)

 

0.002

0.001

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

 

3.935

1.975

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

 

5.285

3.935

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

8.001

6.223

 

 

 

 

 

 

Earnings Per Share (Rs.)

 

26.97

NA

 

KEY RATIOS

 

PARTICULARS

 

 

 

31.03.2010

31.03.2009

PAT / Total Income

(%)

 

8.11

9.99

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

 

12.44

14.47

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

 

33.19

41.99

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

 

0.36

0.64

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

 

0.20

0.52

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

 

5.24

2.87

 

LOCAL AGENCY FURTHER INFORMATION

 

FUTURE PROSPECTS AND OPERATIONS:

 

The Company has continued its retail trade business under franchise of a well-known brand and during the year the company yielded encouraging profits. The directors are confident of achieving promising results in future also. 

 

FIXED ASSETS:

v      Furniture and Fittings

v      Bar Code Machine

v      Computer Printer

 

WEBSITE DETAILS:

 

CRAFT HOUSE

CRAFT HOUSE brand was established to showcase the premium arts, crafts and produce of India to the world. Craft House belongs to the group of companies that owns The Metropolitan Hotel New Delhi (5 Star Deluxe).


The mystic of India is presented through exclusively developed Craft House products. They take pride in genuine and authentic selection of merchandise with reliable quality standards. They passionately promote women empowerment and artisan growth with fair trade practices.


Craft House also believes in preserving the environment by encouraging the consumption of natural and eco friendly materials. Due to sincere endeavors, Craft House is confidently recognized as a trustworthy brand.


Craft House, the winner of prestigious "The Bizz" award for Excellence in Business


BRAND

Craft House has a single-minded ambition to be India's first multi-product premium brand, of international recognition and repute, by showcasing the best and finest Indian produce and merchandise to the world.


Craft House range of products is in tune with the international trends yet maintaining Indian heritage and mystique.

The unique concept of Craft House was conceived to bring both quality and fine craftsmanship of India directly to the consumers. Craft House has grown from a retail shop started in year 2000 to its flagship lifestyle store in the year 2003, spread over an area of 4000 sq feet. Located at The Metropolitan Hotel New Delhi. Standing on the grounds of variety and reliability, their retail outlet offers quality products in a distinct shopping environment that gives innumerable choices to their clientele.


Craft House has also opened a retail boutique in Gurgaon in year 2008.

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.45.10

UK Pound

1

Rs.74.27

Euro

1

Rs.64.35

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

NO

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

45

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.