1. Summary Information

 

 

Country

India

Company Name

MIRC ELECTRONICS LIMITED

Principal Name 1

Mr. Gulu L. Mirchandani

Status

Good

Principal Name 2

Mr. Vijay J. Mansukhani

 

 

Registration #

11-023637

Street Address

Onida House, 91, MIDC, Mahakali Caves Road, Andheri (East), Mumbai – 400093, Maharashtra, Inida

Established Date

01.01.1981

SIC Code

--

Telephone#

91-22-28200435 / 56975777

Business Style 1

Manufacturer

Fax #

91-22-28384499 / 28325068

Business Style 2

--

Homepage

http://www.onida.com

Product Name 1

Television Sets

# of employees

1725 (Approximately)

Product Name 2

Video Cassettes

Paid up capital

Rs.141,938,000/-

Product Name 3

Compact Disc Players

Shareholders

Promoter and Promoter’s Group (55.09%)

Public Shareholding (44.91%)

Banking

State Bank of India

Public Limited Corp.

YES

Business Period

31 years

IPO

YES

International Ins.

-

Public Enterprise

YES

Rating

A (58)

Related Company

Relation

Country

Company Name

 

Subsidiary

--

Akasaka Electronics Limited

 

Note

-

2. Summary Financial Statement

Balance Sheet as of

31.03.2011

(Unit: Indian Rs.)

Assets

Liabilities

Current Assets

3,115,309,000

Current Liabilities

4,323,248,000

Inventories

3,464,621,000

Long-term Liabilities

1,554,480,000 

Fixed Assets

2,065,435,000

Other Liabilities

375,761,000

Deferred Assets

000

Total Liabilities

6,253,489,000

Invest& other Assets

273,229,000

Retained Earnings

2,523,167,000

 

Net Worth

2,665,105,000

Total Assets

8,918,594,000

Total Liab. & Equity

8,918,594,000

 Total Assets

(Previous Year)

7,322,825,000

 

 

P/L Statement as of

31.03.2011

(Unit: Indian Rs.)

Sales

19,125,659,000

Net Profit

272,925,000

Sales(Previous yr)

15,019,789,000

Net Profit(Prev.yr)

183,708,000

 

MIRA INFORM REPORT

 

 

Report Date :

11.11.2011

 

IDENTIFICATION DETAILS

 

Name :

MIRC ELECTRONICS LIMITED

 

 

Registered Office :

Onida House, 91, MIDC, Mahakali Caves Road, Andheri (East), Mumbai – 400093, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2011

 

 

Date of Incorporation :

01.01.1981

 

 

Com. Reg. No.:

11-023637

 

 

Capital Investment/ Paid-up Capital:

Rs.141.938 millions

 

 

CIN No.:

[Company Identification No.]

L32300MH1981PLC023637

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMM21150D

 

 

PAN No.:

[Permanent Account No.]

AAACM8055A

 

 

Legal Form :

A Public Limited Liability company. The company’s Shares are Listed on the Stock Exchange.

 

 

Line of Business :

Manufacturer of Television Sets, Video Cassettes, Video Cassette Recorders, Audio and Compact Disc Players

 

 

No. of Employees:

1725 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A (58)

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Maximum Credit Limit :

USD 10000000

 

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having fine track. Financial position of the company appears to be sound. Trade relations are reported as fair. Business is active. Payments are reported to be regular and as per commitments.

 

The company can be considered normal for business dealings at usual trade terms and conditions.

 

 

NOTES:

 

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – September 30, 2011

 

Country Name

Previous Rating

(30.06.2011)

Current Rating

(30.09.2011)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

LOCATIONS

 

Registered Office :

Onida House, 91, MIDC, Mahakali Caves Road, Andheri (East), Mumbai - 400093, Maharashtra, India

Tel. No.:

91-22-28200435 / 56975777

Fax No.:

91-22-28384499 / 28325068

E-Mail :

info@onida.net

response@onida.com

ajayendra.jain@onida.com

corporate.sales@onida.com

anoop.pillai@onida.com

shivkumar.jaiswal@onida.com

Website :

http://www.onida.com

 

 

Factory 1 :

Village Kudus, Bhiwadi Wada Road,  Taluka Wada, Thane – 421312, Maharashtra, India

 

 

Factory 2 :

B-204/205, Phase – II, Noida – 201305, Uttar Pradesh, India

 

 

Factory 3 :

Khasra No. 158, Vill. Raipur, Pargana, Bhagwanpur, Roorkee, District Haridwar, Uttaranchal, India

 

 

Factory 4 : :

Khasra No. 399 to 401 and 405 to 410, 158 Kms Milestone, Delhi - Roorkee Highway - NH-58 Village - Mundiyaki, Pargana - Manglorur, Tehsil - Roorkee, Dist. Hariwar (Uttarakhand) – 247670, India

 

 

DIRECTORS

 

(AS ON 31.03.2011)

 

Name :

Mr. Gulu L. Mirchandani

Designation :

Chairman and Managing Director

Qualification :

B.E. (Mechanical)

Other Directorship

He was President of ‘Consumer Electronics and TV Manufacturers Association’ and Chairman of the Bombay Chapter of the World Presidents’ Organisation (WPO)

 

 

Name :

Mr. Vijay J. Mansukhani

Designation :

Managing Director

Qualification :

Graduate from the College of Marine Engineering, Mumbai

Experienced:

30 Years

Other Directorship

He is the Managing Director of Adino Telecom Limited, a joint venture with Enkay Telecommunications (India) Limited

 

 

Name :

Mr. Manoj K. Maheshwari

Designation :

Director

Qualification :

B.Sc.(Chemistry) and Post Graduate in Industrial Management

 

 

Name :

Mr. Vimal Bhandari

Designation :

Director

Qualification :

Chartered Accountant

Other Directorship

He is currently An Executive Director on the Board of Infrastructure Leasing and Financial Services Limited

 

 

Name :

Mr. Ranjan Kapur

Designation :

Director

Qualification :

Masters – English from Delhi University and degree is Advbanced Studies from Advertising Agencies Association of America

Other Directorship :

He is thr Director of Pedilite Industries Limited, Abbott India Limited, Hitech Plast Limited, MIC Electronics Limited, Nimbus Communications Limited.

 

 

KEY EXECUTIVES

 

Name :

Mr. Anoop Pillai

Designation :

Company Secretary

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

(AS ON 30.09.2011)

 

Category of shareholder

Number of Shares

Percentage of Holdings

(A) Shareholding of Promoter and Promoter Group

 

 

(1) Indian

 

 

Individuals / Hindu Undivided Family

50969765

35.96

Bodies Corporate

1435160

1.01

Any others (Specify)

25688109

18.12

Trusts

25688109

18.12

Sub Total

78093034

55.09

(2) Foreign

 

 

Total shareholdings of Promoter and Promoter Group (A)

78093034

55.09

(B) Public Shareholding

 

 

(1) Institutions

 

 

Mutual Funds / UTI

2700

--

Financial Institutions / Banks

45268

0.03

Insurance Companies

801000

0.57

Foreign Institutional Investors

6925333

4.89

Sub Total

7774301

5.48

(2) Non-Institutions

 

 

Bodies Corporate

11783791

8.31

Individuals

 

 

Individual shareholders holding nominal share capital up to Rs. 0.100 million

33565899

23.68

Individual shareholders holding nominal share capital in excess of Rs. 0.100 million

9144402

6.45

Any Others (Specify)

1390251

0.98

Clearing Members

584957

0.41

Non Resident Indians

805

0.57

Trusts

110

--

Sub Total

55884343

39.42

Total Public shareholding (B)

63658644

44.91

Total (A)+(B)

141751678

100.00

(C) Shares held by Custodians and against which Depository Receipts have been issued

 

 

(1) Promoter and Promoter Group

--

--

(2) Public

--

--

Sub Total

--

--

Total (A)+(B)+(C)

141751678

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturer of Television Sets, Video Cassettes, Video Cassette Recorders, Audio and Compact Disc Players

 

 

Products :

·         LED TVs

·         LCD TVs

·         Colour Televisions

·         DVD Players

·         Air Conditioners

·         Washing Machines

·         Microwave Ovens

·         Mobile Phones

·         Projector and Display products

 

Product Description

Item Code No.

Colour Television Receivers

8528

Air Conditioners

8415

DVD Players

8521

 

 

PRODUCTION STATUS AS ON 31.03.2011

 

Particulars

 

Unit

Installed Capacity

Actual Production

Television

 

Nos

3900000

1240084

Washing Machines

 

Nos

520000

118068

Air Conditioners

 

Nos

500000

2292

TV Components, Spares and Others

 

Nos

NA

NA

Electronic Tuners

 

Nos

3720000

460273

 

Notes:

 

  1. Installed capacity is on single shift basis as certified by the Management upon which the Auditors have relied.
  2. The licensed capacities are not applicable in view of the exemption from licensing granted under Notification SO 477 (E) dated 25th July, 1991, issued under Industries (Development and Regulation) Act, 1951.
  3. Sales column is adjusted for loss in transit, internal transfer, salvages and free gifts.
  4. Company has production facility, for its captive consumption, from its Injection moulding plant (Plastic parts) having installed capacity of 10500 MT and EPS plant (articles of packing goods) having installed capacity of 1000 MT.
  5. The purchase cost of spares used in services has been included in ‘Cost of Raw Material Consumed’ schedule.

 

 

GENERAL INFORMATION

 

No. of Employees :

1725 (Approximately)

 

 

Bankers :

·         State Bank of India

·         ICICI Bank Limited

·         HDFC Bank Limited

·         IDBI Limited

·         Canara Bank

·         Royal Bank of Scotland

·         Barclays Bank PLC

·         Yes Bank Limited

·         Axis Bank Limited

·         State Bank of Mysore

·         Lakshmi Vilas Bank

·         Bank of Nova Scotia

·         Corporation Bank

·         Deutsche Bank

 

 

Facilities :

 

(Rs. in millions)

Secured Loans

As on 31.03.2011

As on 31.03.2010

From Banks:

 

 

Cash Credit

404.480

135.783

Long Term Loan

500.000

--

Short Term Loan

200.000

140.000

Foreign Currency Loan

--

296.895

 

 

 

Total

1104.480

572.678

 

Of the above an amount of Rs.754.474 millions (Previous year: Rs.572.678 Millions) is repayable within one year.

 

Notes:

Cash Credit and Term Loan is secured by first pari-passu charge in favour of the bankers by hypothecation of Company’s current assets, and on the Company’s immovable and movable properties except the Land and \building and Plant and Machinery embedded to the earth in Roorkee.

 

(Rs. in millions)

Unsecured Loans

As on 31.03.2011

As on 31.03.2010

From Banks:

 

 

-Short Term Loan

450.000

760.000

Sales Tax Deferment Loan

--

3.800

Total

450.000

763.800

 

The above amount of Rs.450.000 (Previous year: Rs.763.800) is repayable within one year.

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

N. M. Raiji and Company

Chartered Accountants

 

 

Subsidiary :

Akasaka Electronics Limited

 

 

Enterprise over which any person described in 2 and 3 is able to exercise significant influence :

·         Iwai Electronics Private Limited

·         Adino Telecom Limited

·         Gulita Wealth Advisors Private Limited

 

 

CAPITAL STRUCTURE

 

(AS ON 31.03.2011)

 

Authorised Capital :

No. of Shares

Type

Value

Amount

168020000

Equity shares

Rs.1/- each

Rs.168.020 millions

2000000

5% Cumulative Redeemable Preference Shares

Rs.100/- each

Rs.200.000 millions

10000

8% Cumulative Redeemable Preference Shares

Rs.100/- each

Rs.1.000 Million

1000000

11% Non-Cumulative Redeemable Preference Shares

Rs.100/- each

Rs.100.000 Millions

 

 Total

 

Rs.469.020 millions

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

141751678

Equity Shares

Rs.1/- each

Rs.141.752 millions

 

Add : Forfeited Equity Shares

 

Rs.0.186 millions

 

Total

 

Rs.141.938 millions

 

NOTE:

 

Of the above

  • 9,36,95,620 Equity Shares were allotted as fully paid Bonus Shares by capitalisation of General Reserve and Capital Redemption Reserve.
  • 14,59,464 Equity Shares were allotted as per the scheme of Amalgamation of Onida Savak Limited  with the Company.
  • 7,48,96,669 Equity Shares were allotted and 7,48,96,575 Equity Shares were cancelled as per the scheme of Amalgamation of Guviso Holdings Private Limited with the Company.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2011

31.03.2010

31.03.2009

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

141.938

141.938

67.039

2] Capital Suspense

0.000

0.000

264.048

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

2523.167

2414.990

2394.688

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

2665.105

2556.928

2725.775

LOAN FUNDS

 

 

 

1] Secured Loans

1104.480

572.678

748.861

2] Unsecured Loans

450.000

763.800

1303.314

TOTAL BORROWING

1554.480

1336.478

2052.175

DEFERRED TAX LIABILITIES

181.223

155.263

155.068

 

 

 

 

TOTAL

4400.808

4048.669

4933.018

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

2065.435

2147.814

1835.098

Capital work-in-progress

7.790

2.922

255.455

 

 

 

 

INVESTMENT

265.439

401.400

267.811

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

3464.621
2489.991
2104.150

 

Sundry Debtors

1635.095
877.593
1068.070

 

Cash & Bank Balances

471.250
276.439
93.021

 

Other Current Assets

0.000
0.000
0.000

 

Loans & Advances

1008.964
1126.666
958.451

Total Current Assets

6579.930
4770.689
4223.692

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditor

2104.922
1286.083
489.286

 

Other Current Liabilities

2218.326
1808.613
1062.139

 

Provisions

194.538
179.460
97.613

Total Current Liabilities

4517.786
3274.156
1649.038

Net Current Assets

2026.144
1496.533
2574.654

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

4400.808

4048.669

4933.018

 

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2011

31.03.2010

31.03.2009

 

SALES

 

 

 

 

 

Income

19125.659

15019.789

14304.290

 

 

Other Income

33.778

30.260

41.819

 

 

TOTAL                                     (A)

19159.437

15050.049

14346.109

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Material Consumed

6557.639

5465.289

5293.907

 

 

Cost of Traded Goods Sold

8477.293

6198.085

5619.634

 

 

Personal Expenses

922.502

754.088

671.543

 

 

Other Expenses

2692.637

2140.264

1944.665

 

 

Increase/(Decrease) in Finished Goods

(236.082)

(105.421)

244.398

 

 

TOTAL                                         (B)

18413.989

14452.305

13774.147

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

745.448

597.744

571.962

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

177.303

173.523

284.888

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

568.145

424.221

 

287.074

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

216.042

197.715

185.517

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

352.103

226.506

101.557

 

 

 

 

 

Less

TAX                                                                  (H)

79.178

42.798

12.013

 

 

 

 

 

 

PROFIT AFTER TAX (G-H)                                (I)

272.925

183.708

89.544

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

1361.990

1549.210

1542.499

 

 

 

 

 

Less

APPROPRIATIONS

 

 

 

 

 

Dividend on Shares

 

 

 

 

 

Preference Dividend

--

5.104

6.737

 

 

Equity Dividend

141.752

134.565

56.800

 

 

Tax on Dividend

22.996

23.737

10.798

 

 

Transfer to General Reserve

27.293

18.371

8.954

 

 

Transfer to Capital Redemption Reserve

--

189.151

0.000

 

BALANCE CARRIED TO THE B/S

1442.874

1361.990

1549.210

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

Export Earnings

259.405

259.606

192.406

 

TOTAL EARNINGS

259.405

259.606

192.406

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Raw Materials

10932.771

7536.836

5241.455

 

 

Stores & Spares

0.000

5241.455

216.301

 

 

Capital Goods

78.207

221.643

0.000

 

TOTAL IMPORTS

11010.978

12999.934

5457.756

 

 

 

 

 

 

Earnings Per Share (Rs.)

1.93

1.25

0.58

 

 

QUARTERLY RESULTS

 

PARTICULARS

 

 

30.06.2011

30.09.2011

Type

 

1st Quarter

2nd  Quarter

 Net Sales

 

4604.800

4240.300

 Total Expenditure

 

4428.300

4231.700

 PBIDT (Excl OI)

 

176.500

8.600

 Other Income

 

4.700

13.800

 Operating Profit

 

181.200

22.400

 Interest

 

56.700

77.000

 Exceptional Items

 

0.000

0.000

 PBDT

 

124.500

(54.600)

 Depreciation

 

53.300

55.400

 Profit Before Tax

 

71.200

(110.000)

 Tax

 

13.900

(13.900)

Provisions and contingencies

 

0.000

0.000

 Reported PAT

 

57.300

(96.100)

Extraordinary Items       

 

0.000

0.000

Prior Period Expenses

 

0.000

0.000

Other Adjustments

 

0.000

0.000

Net Profit

 

(57.300)

(96.100)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2011

31.03.2010

31.03.2009

PAT / Total Income

(%)

1.42
1.22
0.62

 

 

 
 
 

Net Profit Margin

(PBT/Sales)

(%)

1.84
1.51
0.71

 

 

 
 
 

Return on Total Assets

(PBT/Total Assets}

(%)

4.07
3.27
1.68

 

 

 
 
 

Return on Investment (ROI)

(PBT/Networth)

 

0.13
0.09
0.04

 

 

 
 
 

Debt Equity Ratio

(Total Liability/Networth)

 

2.28
1.80
1.36

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.46
1.46
2.56

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

PERFORMANCE

 

During the year, the turnover of the Company increased from Rs. 15680.000 millions to Rs.20000.000 millions registering an increase of 28% over the previous financial year. The Profit before tax increased from Rs. 230.000 millions to Rs. 350.000 millions registering an increase of52% and the Profit after tax increased from Rs. 180.000 millions to Rs. 270.000 millions registering an increase of 49%. The Directors are confident of maintaining the growth in the ensuing year as well.

 

This was possible on account of the impressive growth in LCD/LED, Airconditioners and Mobiles. The turnover in the LCD/LED segment grew by 120% as compared to the previous year. In the air conditioning segment the turnover grew by 42.45% and the mobiles segment witnessed a growth of 140% as compared to the previous year. Overall the year has been quite satisfactory in view of the various steps taken by management.

 

SUBSIDIARY COMPANY:

 

The Company is having a subsidiary company i.e. Akasaka Electronics Limited. In view of circular no. 2/2011 dated 21st February 2011 issued by the Ministry of Corporate Affairs, New Delhi, the Board of Directors of the Company have decided to present the audited consolidated statement of accounts of the company and its subsidiary in the annual report for the year . The Company believes that the consolidated accounts present a true and fair view of the state of affairs of the Company and its subsidiary. Accordingly the annual report of The Company does not contain the financial statement of its subsidiary, but contains the audited consolidated financial statements of the Company and its subsidiary.

 

The annual accounts of the subsidiary company along with the related detailed information, is available for inspection by the shareholders of the Company and its subsidiary Company during business hours at the respective registered offices of company and subsidiary Company. Copies of the audited accounts of the Company's subsidiary can be sought by any member by making a written request addressed to the Company Secretary and Head - Corporate Affairs of the Company at the registered office of the Company.

 

MANAGEMENT DISCUSSION AND ANALYSIS:

 

The management has pleasure in presenting this report in adherence to the Code of Corporate Governance enacted by the Securities and Exchange Board of India under Clause 49of the Listing Agreement.

 

INDUSTRY STRUCTURE AND DEVELOPMENTS

 

The market for consumer durables is estimated at Rs. 300 billion and is expected to reach Rs. 500 billion by 2015. The urban consumer durables market is growing at an annual rate of nine to twelve per cent and the rural durables market is growing at over 30 percent annually. Some high-growth categories within this segment include mobile phones, TVs [LEDs/LCDs], Air Conditioners, music systems.

 

The rural market is growing much faster than the urban market and the urban market has now largely become a product replacement market. The consumer durables industry in rural and semi-urban areas has witnessed a considerable change during the last few years.

 

India's rural consumer durable market is expected to witness an annual growth rate of40 per cent in the next fiscal 2011-12, as against the current growth rate of 30 per cent owing to the change in lifestyle and higher disposable income of rural India which has fascinated the consumer durable market according to a study "Rise of Consumer Durables in Rural India" undertaken by the Associated Chambers of Commerce and Industry of India (ASSOCHAM).

 

Around 35 per cent of the total sales of consumer durable items come from rural and semi-urban markets, which are expected to grow by 40 to 45 per cent in the near future. The consumer durable industry is growing at a fast pace and sees a strong demand in the coming period with the growing affordability of products as well as general buoyancy in the economy. The penetration level of consumer durables is only about 5 to 7 per cent in the rural markets. For deeper penetration in the rural sector, the industry needs to create proper channels and communicate to the rural community about their products through local language advertisements as well as other tools such as local exhibitions, mobile vans etc. The government also needs to focus on rural economy by providing them with greater fiscal incentives and generate more rural employment schemes.

 

The ASSOCHAM study also reveals that in the next five years it would be a new era for the rural economy, and by 2015 it is expected that every village in India will be connected by an all weather road, and will have internet connectivity and almost all homes will have electricity connection and possess a mobile phone. The industry thus expects the rural market to reach an inflexion point which could lead to explosion in demand the way it happened in the urban markets in the mid 90s.

 

The future thus appears even more encouraging: the character of home television is undergoing a paradigm transition with broadcasters and operators deploying digital platforms that transforms a passive T.V. experience into an interactive, on-demand media arena. As an extension, the industry's pace is being catalyzed by the passion with which product brands create new owners.

 

Subject stands attractively positioned in this regard: for more than 25 years, the Company leveraged advanced technology, focused on introduction of innovative products aligned with evolving Indian lifestyles and in doing so, emerged as a popular household brand. Gradually the Company has extended from televisions to a range of successful products comprising air-conditioners, LCD/LED TVs, Mobiles phones, Microwave ovens, DVD players, Washing Machines etc.

 

At Mire, this evolution and growth has been driven by its innovation-driven research and development team resulting in the creation of cutting-edge products of the highest quality and standards designed as per the needs of the Indian consumers.

 

OPPORTUNITIES AND THREATS

 

India is one of the largest agrarian economies in the world. An interesting but not-so-well known fact highlighting the rural importance to a large number of marketers is the fact that the rural people in India account for 11 per cent of the world's population. As such, rural agriculture represents the principal occupation of around 70 per cent of the country's population. A robust agrarian economy over the last decade strengthened the rural off take of consumer durables. Going forward, the industry growth is expected to accelerate with a product shelf life estimated at around 8 year leading to replacement and up gradation in addition to ongoing organic growth. Keeping in view the above scenario the opportunities and threats concerning the consumer durable industry will be as follows:-

 

 

 

 

 

Opportunities

 

• The overall increase in disposable incomes, more number of households above the threshold income, declining prices and shortened replacement cycle all these factors are expected to sustain the growth momentum from 7.5 per cent during 2010-11 to reach beyond10 per cent by 2015. (Mentioned economy growth).

 

• Rural India, which accounts for nearly 70 per cent of the total number of households, offers plenty of scope and opportunities for the industry. The urban consumer durables market for products is growing annually by about 12 per cent whereas the rural market is zooming ahead at above 30 per cent annually.

 

• Increasing consumer awareness and preference for new models have added to the demand. Products like air conditioners are no longer perceived as luxury products but are treated as necessities in the changed socio-economic environment with changed life styles.

 

• Attractive financing schemes will drive demand.

 

• The phenomenal growth of media in India, the flurry of television channels and the rising penetration of cinemas have spread awareness of products in the remote markets. The Internet will play a lead role in driving informed purchases with more people using it. It will help to sustain the demand boom witnessed recently in this sector.

In response to the aforesaid opportunities, Mire expanded its scope from single product to a multi-product portfolio, resulting in enhanced possibilities to occupy a larger shelf space. It prudently invested its resources to drive its innovation and cost-effectiveness; it emphasized a unique selling proposition to position and promotes its products in the following manner:-

 

i.        LCD/LED TVs:-

 

Subject entered the LCD/LED TV segment with the launch of revolutionary Full High Definition LCD/LED TVs. Its latest launch has been the Svelte LED TV offering a uniquely-Care technology. With increasing usage of TV, computers, mobiles, gaming stations and other such "screens", our eyes are constantly under strain and experience much fatigue. Television viewing should be a pleasant experience, and to deliver just that, Mire has developed an l-Care technology for LCD that reduces harmful UV rays by 99 percent and provides 95 per cent Reflection-free viewing. The Onida i-Care LCD is also built tough and is designed to be 10 times tougher than normal LCD TVs.

 

Recently Mire has also introduced the Active Play LCD TV with 25 inbuilt games. All the games are motion-controlled games, and a special remote unit is provided with the LCD TV. The model delivers a power packed picture along with 400 W sound output. It comes with high end connectivity with dual USB (all format payability), Dual HDMI, VGA port etc. This features enables the user to experience an engage himself in an active physical gaming session.

 

ii.      Air Conditioners:-

 

Subject launched Innovative Air Conditioners which were developed through extensive consumer research. In depth understanding of consumer trends and their needs related to the product design and functionality were critical factors which helped the Company's R and D team to develop these unique products.

 

The R and D team has successfully applied for 3 patents for air conditioners in 2011.Onida Air-conditioned won the Star Performer Award in recognition of significant contribution towards the national effort on energy saving by manufacturing and marketing the Most Energy Efficient Air Conditioners in 5 Star range, and the award was presented by Hon'ble Former Minister of State for Power.

 

Mire has been successful in understanding the technology and design trends in the air-conditioning segment. Innovative product development based on consumer feedback and their usage pattern helped Mire rapidly gain market share in this category. Consumer insights helped Mire to develop several innovative one-of-its-kind products like Speed cool, l-Cool,

 

Twin Cool and Pre Cool Airconditioners. This has been well accepted and appreciated by the consumers. Design and functionality driven innovation will continue to be the product strategy and would be one of the key differentiators for Onida Air Conditioners.

 

Worlds 1st Speed Cool:

 

Consumer insight based on growing consumer impatience , need for instant comfort in peak summer season, ease of use of remote control and need to check the actual energy savings against the tall manufacturer claims led to development of ONIDA Speed cool range .

 

The product is a result of extensive consumer connect programme and is the 1st in World with 5 Speed cooling which is integrated to ceiling fan to provide uninterrupted comfort instantly. Another unique feature of this range is one touch l-Cool control, which at a press of remote gives the user optimized cooling. This l-Cool function ensures ease of use.

 

Another unique feature is Energy savings meter, which captures the energy saving based on actual usage and displays it in Rupees. This feature gives the proof of savings to consumer.

 

Large speedometer display and world class aesthetics have made this range very popularwith consumers and helped ONIDA Airconditioners gain market share.

 

World 1st Pre Cool:

 

Consumer insight based on need of the working youth and couples to enter into a pre cooled environment after coming from AC enviorment in office led to another innovative product development. ONIDA Pre-Cool Airconditioner range is a fusion of mobile technology with Airconditioner control system which gives the freedom to operate the airconditioner from anywhere. With this feature one can get the room air-conditioned before reaching the place. This feature has been very well accepted at metro cities were the population of young working couples look for comfortable cool environment at home before they reach home from their work place.

 

Twin Cool Airconditioner:

 

Consumer insight where in the consumer wants to have fully air-conditioned home, with situations of partial or alternate usage in different rooms helped ONIDA R and D team to work on another innovative product. Consumer connect programme at Mire provided the insight that most people seldom use the bedroom and living room airconditioner together. Consumer research also revealed that many a time’s consumers avoid air-conditioning the spare room due to initial cost of purchase. The new ONIDA Twin Cool airconditioner was developed keeping this in consideration and gives the freedom to consumer to operate the AC in either room with just one Out Door Unit and saves nearly 50% of the cost of a separate airconditioner. This product patent has been applied for.

 

 

iii.    Mobiles:-

 

Subject was the first Indian brand to launch 3G handsets in the mid-price segment with two cameras and video calling features. It also launched the first KY Thunder phone without-of-the-world sound output, and the first mobile phone with FM transmission capability(within limited area) . Mire is in the process of launching a series of Android-based mobile phones in the ensuing financial year 2011-12 with a first of its kind having touch-screen, qwerty keypad and optical track pad. It also has inbuilt analog TV facilitating viewing the movie while commuting features.

 

iv.     DVD:-

 

Market Scenario: The DVD market is facing a phased degrowth year on year due to many reasons like DTH becoming popular, TV and LCD's having the functionality of playing music and videos through USBs and USBs becoming a popular data storing device. Despite these factors, Mire has increased its market share in this scenario and looks further to maximize the same.

 

Mire has also realized that differentiating the product offer is the best way to grow in this scenario, and hence is investing in products that offer best-in-class features.

 

Mire is also launching a media player, the next generation product that can function as a network organizer as well as an input device for the television. This product is designed to be "future-ready", with Full-HD and 3D data capabilities.

 

Threats

 

• Mire faces stiff competition from existing multinational players that have established themselves strongly in this industry. These companies have been gaining market share over the last few years and have greater marketing budgets. Their access to technologies that develop in First World countries is a definite plus. Besides, several of these multinational players are also playing mass by going in for significant price reductions.

 

• Private labels of Modern format stores have also made entry in Indian market. Aided by availability of low-cost Chinese made products, it remains to be seen whether such products sustain and take off well. There is little differentiation between these products, and they also lack in terms of brand awareness.

 

• With stiff competition, the consumer durables industry faces a persistent pressure on margins due to its inability to pass on input cost rises to consumers. The interest rates have recently started moving up, which is a cause of concern. Hence, the company’s future profitability may come under pressure.

 

• Mire is facing stiff competition from Japanese Companies who have revived their marketing strategy for India and have become more visible in the Indian Market.

• Continuous increase in commodity prices like copper and petroleum products along with wage inflation increase the cost of product, which at many times not be able to pass on the end consumer leads to the pressure on margin.

 

• Wide volatility in foreign currency against Indian currency affects the profitability margin.

 

 

 

 

 PRODUCT-WISE PERFORMANCE

 

During the year, the Company witnessed a moderate growth in sales of colour televisions of about 6 per cent. However, the LCD/LED segment grew by about 120 percent as compared to the previous financial year. There was a 45 per cent growth in sale of Onida Air conditioners during the year. The sale of mobiles witnessed a growth of over 139 per cent. The sale of Washing machines registered a growth of 11 per cent. Overall the product wise performance has been quite encouraging and outperformed market growth in the category of Airconditioner and LCD during the year..

 

OUTLOOK

 

In the times to come, Brand strength, product mix, a well-established distribution network, after-sales service, and technological superiority would be factors which will determine the competitive advantage of industry players. Market shares are expected to consolidate; however, the pace of consolidation would decline. While major industry players would continue to focus on prices in the low-medium range, advertising and promotional spends would continue to be an integral part of the companies' expenses.

 

The Company has extended its offerings under the Onida brand across products as well as geographical boundaries. The Company expects to increase its presence in these products and emerge as a leading solutions provider for electronic home improvement goods. The company has also positioned an exclusive brand 'IGO' for the rural market to capture the potential demand from the rural areas.

 

DISCUSSION ON FINANCIAL PERFORMANCE WITH RESPECT TO OPERATIONAL PERFORMANCE

 

During the year, the turnover of the company increased from Rs. 15680.000 millions to Rs. 20000.000 millions registering an increase of 28 per cent over the previous financial year. The Profit before tax increased from Rs. 230.000 millions to Rs. 350.000 millions registering an increase of 52 per cent and the Profit after tax increased from Rs. 180.000 millions to Rs. 270.000 millions registering an increase of 49 per cent.

 

 

FIXED ASSETS:

 

Intangible Assets

·         R and D Software

 

Tangible Assets

·         Leasehold Land

·         Freehold Land

·         Buildings

·         Plant and Machinery and Electrical Fittings

·         Furniture, Fixtures and Equipments

·         Motor Vehicles

·         R & D-Building

·         R & D- Plant and Machinery and Electrical Fittings

·         R & D- Furniture, Fixture and Equipments

 

Business Description

Subject is an India-based company. The Company is engaged in the business of manufacture and marketing of electronics goods primarily under the brand named Onida and IGO. The Company’s portfolio consists of Liquid Crystal Displays (LCDs), colour televisions, digital video drive (DVD), air conditioners, washing machine, microwave ovens, mobile phones, television components spares, and projectors and display products. The Company’s subsidiary is Akasaka Electronics Limited. For the fiscal year ended 31 March 2010, Subject's revenues increased 5% to RS15.31B. Net income totaled RS194.8M, up from RS73M. Revenues reflect decreased sales revenue and lower other income. Net income also reflect a decrease in interest expenses, decreased rental expenses, lower insurance charges, a decrease in fright and forwarding expenses and decreased traveling and conveyance.

 

MANAGEMENT:

Biography of Directors:

1.       Mr.Gulu L. Mirchandani

 

Title: Executive Chairman of the Board, Managing Director

Function: Chairman

Education: B Mechanical Engineering, Birla Institute of Technology and Science, Pilan

 

Mr. Gulu L. Mirchandani is Executive Chairman of the Board, Managing Director of Mirc Electronics Limited. Mr. Mirchandani holds a degree in BE (Mechanical). Mr. Mirchandani is closely involved with the development of corporate strategy and formulating, incubating and delivering emerging technologies and services in the area of televisions and other products of the Company. Mire won the award for excellence in Electronics under his able leadership in 1999 from the Ministry of information Technology, the Government of India. Mr. Mirehandani has held several key positions in the industry. He was appointed as the President of Consumer Electronics and TV Manufacturers Association (CETMA) for two eonseeutiveyears in 1992 and 1994. He was also appointed as the Chairman of the Bombay chapter of the World President’s Organisation (WPO), an International Organisation of more than 3,000 CEOs with operations in more than 60 Countries and presently he is the Chairman of the South Asia Region. Mr. Mirehandani is also on the Board of many companies, including Shopper’s Stop Limited, VIP Industries Limited and KEC International Limited etc.

 

 

2.       Mr. Vimal Bhandari

 

Title: Independent Non-Executive Director

Functions: Director/Board Member

Education: B , Sydenham College of Commerce and Economics

 

Shri. Vimal Bhandari is Independent Non-Executive Director of Mirc Electronics Limited. He is a Chartered Accountant from the Institute of Chartered Accountants of India (ICAI), New Delhi and a Bachelor of Commerce from Mumbai University. He is currently the Country Head of AEGON International NV’s one of the Life Insurance, Pension and Investment Management Companies in the world. AEGON N.V. has a life insurance joint venture in India. He is a member of the Listing Committee and the Executive Committee of National Stock Exchange of India Limited., a member of the National Council on Corporate Governance of CII and an Executive Committee member of FICCI. Mr. Bhandari has been the functional head of financial services business of ILFandS and played a key role in managing the asset-based activities and the non-fund based advisory activities, encompassing the company valuation, mergers and acquisitions, strategic financial planning, disinvestments and dilutions by recourse to capital markets. Mr. Bhandari has spear-headed various strategic forays into new initiatives such as retail distributions, insurance, merchant banking etc., and is also on the Board of several public limited companies.

 

3.       Mr. Ajayendra Jain

 

Title: Assistant Company Secetary

Function: Director/Board Member

 

4.       Mr. Ranjan M. Kapur

 

Title: Independent Non-Executive Director

Functions: Director/Board Member

Education: MA English, University of Delhi

 

Shri. Ranjan Kapur is Independent Non-Executive Director of Mirc Electronics Limited. He holds a Masters degree in English from Delhi University and a degree in Advanced Advertising Studies from the Advertising Agencies Association of America. He is the Country Manager of the WPP Group, and the parent of well-known advertising agencies such as JWT, Young and Rubicam and Ogilvy and Mather. Mr. Kapur has almost four decades of marketing communications experience across several countries in East Asia, the US and India. He is currently on the Boards of several WPP operating companies as well as Pidilite Industries Limited and Abbott India Limited among others. He is also on the Managing Committees of the Indian Cancer Society, Bombay First and Marico Innovation Foundation.

 

5.       Mr. Manoj Kumar Maheshwari

 

Title: Managing Director, Executive Director

Function: Director/Board Member

Education: Chemistry, Bombay University

 

Shri. Manoj Maheshwari is Independent Non-Executive Director of Mirc Electronics Limited. He is an entrepreneur specialising in consumer products, Pharmaceuticals and chemical industries. He is a graduate from Mumbai University with a major in Chemistry and holds a post-graduation degree in Industrial Management. In addition to his private initiative. Mr. Maheshwari is also on the Board of several public limited companies as an Independent Non-Executive Director. He brings to the Mire Board, a judicious mix of entrepreneurial and professional skills.

 

6.       Mr. Vijay J. Mansukhani

 

Title: Managing Director, Executive Director

Function: Director/Board Member

 

Mr. Vijay J. Mansukhani is Managing Director, Executive Director of Mirc Electronics Limited. He is a co-promoter of Mirc Electronics Limited and is also its Managing Director. He has been associated with Mirc since its inception in 1981. A graduate from the College of Marine Engineering, Mumbai. Mr. Mansukhani has over 30 years of experience and proven in driving the organisational growth through the enhancement of existing growth areas and developing potential opportunities. As the key member in devising and implementing corporate growth strategy for Mirc, he is also involved in the telecom sector. He is the Managing Director of Adino Telecom Limited, a joint venture with Enkay Telecommunications (India) Limited. Mr. Mansukhani is also on the Board of several companies, including Akasaka Electronics Limited etc.

 

7.       Mr. Harsh Mariwala

 

Title: Director

Function: Director/Board Member

 

UNAUDITED FINANCIAL RESULTS FOR THE NINE MONTHS ENDED 30th SEPTEMBER, 2011

 

(Rs. in millions)

Particulars

Quarter ended

Half year ended

30.09.2011

30.09.2011

 1.(a) Gross Sales/Income from Operations

4520.900

9326.300

Less: Excise Duty

282.400

484.500

Net Sales/Income from Operations

4238.500

8841.800

 (b) Other Operating Income

1.800

3.300

Total Income

 

 

 2. Expenditure

 

 

a. Increase(-) /Decrease(+) in Stock in trade and W.I.P.

(250.300)

(322.400)

b. Consumption of Raw-Materials

2077.800

3724.000

c. Purchase of Traded Goods

1514.200

3500.300

d. Employees Cost

260.400

507.900

e. Depreciation

55.400

108.700

f.  Other Expenditure

629.600

1250.200

g. Total

4287.100

8768.700

3. Profit(+)/ Loss(-) from Operations before other Income Interest and Exceptional Item(1-2)

(46.800)

76.400

4. Other Income

13.800

18.500

5. Profit(+)/ Loss(-) before Interest and Exceptional Item

(33.000)

94.900

6. Interest

77.000

133.700

7. Profit(+)/ Loss(-) after Interest but before Exceptional Item (5-6)

(110.000)

(38.800)

8. Exceptional Items

--

--

9. Profit(+)/ Loss (-) from ordinary activities  before Tax (7-8)

(110.000)

(38.800)

10. Tax Expenses

(13.900)

--

11. Net Profit(+)/ Loss (-) from ordinary activities after Tax (9-10)

(96.100)

(38.800)

12. Extraordinary Items

--

--

13. Net Profit (+)/ Loss(-) for the period (11-12)

(96.100)

(38.800)

14. Paid Up Equity Share Capital (Face Value of Rs.10 Per Share)

141.700

141.700

15. Reserves excluding Revaluation Reserves as per Balance Sheet of Previous Accounting Year

 

 

16. Earning per Share (EPS)

 

 

a) Basic and diluted EPS before extraordinary items for the period, for the year to date and for the previous year (not  annualised)

(0.68)

(0.27)

b) Basic and diluted EPS after extraordinary items for the period,for the year to date and for the previous year (not  annualised)

 

 

17. Public Shareholding

 

 

Number of shares

63658644

63658644

Percentage of Shareholding

44.91%

44.91%

18.Promoters and Promoter Group Shareholdings

 

 

a) Pledged/Encumbered

 

 

 -   Number of shares

--

--

 -   Percentage of shares (as a % of the total shareholding  of promoter and promoter group)

--

--

-    Percentage of shares (as a % of the total share capital  of the company)

--

--

b) Non-encumbered

 

 

 -   Number of shares

78093034

78093034

 -   Percentage of shares (as a % of the total shareholding     of promoter and promoter group)

100.00%

100.00%

-    Percentage of shares (as a % of the total share capital   of the company)

55.09%

55.09%

 

 

SEGMENT WISE REVENUE RESULTS AND CAPITAL EMPLOYED

 

(Rs. in millions)

Particulars

 

Quarter ended

 

30.09.2011

Segment Reserve

 

 

Consumer Durables and Components

 

3861.700

Mobile Communication Device

 

376.800

Sub total

 

4238.500

Less : Inter Segment Revenue

 

--

Net Sales / Income from Operations

 

4238.500

 

 

 

Segment Results

 

 

Consumer Durables and Components

 

296.800

Mobile Communication Device

 

(27.900)

Sub Total

 

268.900

 

 

 

Less:

 

 

i. Financial Cost

 

77.000

ii. Other Un-allocated expenditure

 

301.900

(Net of Unallocated expenditure)

 

 

Total Profit/ (Loss) before Tax

 

(110.000)

 

 

 

Capital Employed

 

 

(Segment Assets – Segment Liabilities)

 

 

Consumer Durables and Components

 

5424.800

Mobile Communication Device

 

(32.800)

Unallocated

 

(417.000)

Sub Total

 

4975.000

 

 

 

 

 

 

 

 

 

 

 

 

 

UNAUDITED STANDALONE STATEMENT OF ASSETS AND LIABILITIES AS AT 30TH SEPTEMBER, 2011

 

(Rs. in millions)

Particulars

 

Half year ended

Shareholders’ Funds

 

 

a.       Capital

 

141.900

b.       Reserves and Surplus

 

2484.400

Loan Funds

 

2348.700

Deferred Tax Liability (Net)

 

181.200

Total

 

5156.200

Fixed Assets

 

1995.700

Investments

 

264.400

Current Assets, Loans and Advances

 

 

a.       Inventories

 

4345.800

b.       Sundry Debtors

 

1489.700

c.       Cash and Bank Balances

 

427.000

d.       Loans and Advances

 

1038.500

Less: Current Liabilities and Provisions

 

 

a.       Current Liabilities

 

4367.100

b.       Provisions

 

37.800

Total

 

5156.200

 

 

Notes:

 

1.       The above results as reviewed by the Audit Committee have been taken on record at the meeting of the Board of Directors held on 25th October, 2011.

 

2.       Considering the financial reporting structure and risk and reward associated with the products, the Company has indentified two reportable segments i.e. Consumer Durable Products and Mobile Communication Device. Accordingly segment reporting disclosures have been made.

 

3.       During the quarter, 156 investor complaints were received and resolved. No complaints were pending either at the beginning or at the end of the quarter.

 

4.       Previous year’s figures have been rearranged / regrouped wherever necessary.

 

 

SIGNIFICANT DEVELOPMENTS:

 

Mirc Electronics Limited Announces Dividend Payment Date

Jul 04, 2011

 

Mirc Electronics Limited announced that the Company shall be paying / dispatching dividend for the financial year 2010-11 to the eligible shareholders at the rate of INR1 per equity share of INR1 each, between June 30, 2011 to July 04, 2011, subject to the approval of members of the Company in the ensuing annual general meeting scheduled to be held on June 24, 2011.

 

 

Mirc Electronics Limited Recommends Dividend

May 10, 2011

 

Mirc Electronics Limited announced that the Board of Directors of the Company at its meeting held on May 05, 2011, inter alia, have recommended a dividend of INR1.00 (previous year INR0.95) per equity share of INR1 each, subject to approval of shareholders. 

 

New Indian Express (India)
11 October 2011

India, Oct. 11 -- Adressing a press conference here, Sanjeev K Jain, Vice President, Sales and Services, Mirc Electronics, said, "The i-Tube Android Smart LED TV will also contribute immensely to the amobitious growth targets set by the company. After a successful year last fiscal when the company tocuhed Rs 20000.000 crore, there are plans to grow at 50 per cent to reach Rs 30000.000 crore topline target.''

"The new TV allows the user access to a large number of apps available in the Android market. Onida iTube LED TV has a stylish slim Diamond Edge bezel frame resulting in a seamless and awesome viewing experience,'' he added.

The Onida iTube LED TV is now being launched in a 32 inch screen size with easy to use polarized 3D Glasses. The other features that make it stand apart from the competitors in the market are Wifi, Ethernet, Movie USBx3, Full HD, All sync, 2D to 3D conversion and comfortable 3 D glasses that come along with it. It is an all-in-one entertainment centre with Internet. Published by HT Syndication with permission from New Indian Express.

 

Press Trust of India
09 October 2011

Chennai, October 10, 2011 (PTI) -- As part of expanding its presence in the home appliance business, MIRC Electronics that markets ONIDA range of products, is working on developing LED lights, microwave oven and washing machines.

"We are working on LED lights, microwave oven and washing machines..The markets for these products are growing in India.." MIRC Electronics Limited Vice-President (Sales and Service) Sanjeev K Jain told reporters here.

The Mumbai-based firm currently offers colour television sets, LCDs and DVD. Besides, it also has a presence in mobile phone, air conditioner and flat panel devices.

On their future plans, Jain said the company is looking to increase its exports by foraying into more countries by 2012-13.

"We want to increase our exports. We have covered the Gulf (countries)...We are looking at markets like Kenya and Nigeria. Hopefully by 2012-13, we (will) look for huge exports."

The company currently exports to the Middle East and South Asian countries.

On their first Android LED TV "Onida-iTube", launched in the Tamil Nadu market today, he said the smart LED TV market was around eight to 10 per cent of the total industry size of five million units. "This is expected to grow 25 per cent in the coming years."

The Onida iTube TV sets are priced between Rs 45,990 and Rs 68,990, he said. PTI VIJ VS MM MR 10102143

Times of India
23 September 2011
By Zachariah, Reeba

MUMBAI: It's been almost 30 years since Eureka Forbes came into India, but its vacuum cleaners have not been able to replace the humble bai in a house. The gadget has co-existed with housemaids with Eureka Forbes actually using this platform as a marketing tool to train them with vacuum cleaners.

The penetration of home appliances like washing machines, microwave ovens and food processors has grown by more than 300% in the last 10 years on the back of growing working couples and higher disposable incomes. But double-income households continue to depend on maids for chores. According to an IMRB study, as housewives start earning and their salaries go up, their dependency on maids increases. Given that house helps are currently a cheaper alternative to an appliance, Indian households have managed to retain both. But society could be on the threshold of a change with households in major metro cities transiting to a point where the cost of keeping a maid and an appliance becomes uneconomical.

Although manpower in India is cheap as compared to the west where the dependability on appliances is higher, India could soon morph into the western type of living. The process will only hasten as the cost of employing a maid goes up. The government has recently proposed a bill for unorganized labour to take care of their welfare like provident fund, etc. Another reason that could lead to the transition is the reliability factor. Lastly, with growing urbanization and rising realty prices, housing (rentals) have become unaffordable for maids whose families could consider relocating to the outer suburbs. This could create a manpower crunch. Consumer durable industry experts believe it is only time before finding the right house help becomes next to impossible even in India. Durable makers see this as an opportunity to expand their business by introducing innovative products with which a household would not miss the maid. "With easy access to finance and increasing expense of keeping a bai, couples are looking at white goods that make their life simple and easy. While there is a co-existence of these goods along with bais, but in the near future, we do foresee their dependence coming down," said George Menezes, COO, appliance division, Godrej and Boyce Manufacturing Co.

According to a local firm which is in the business of supplying maids to households, a house-help earns an average of Rs 8,000-10,000 per month for a full-time job in Mumbai. The firm has been supplying maids for the last seven years and believes that demand is only increasing. For households, however, this is a recurring expenditure as against a one-time spend on an appliance, which could cost upwards of Rs 3,000-7,000, depending on the brand and gadget (oven, washing machine, etc.). "Working couples get very little time to spend with family and loved ones. They need automation and fast track appliances to do their day-to-day kitchen routines. The home appliances industry has to match up to this fast growing pace of urban India," said Anirudh Dhoot, director, Videocon Industries.

Some indicators of consumers looking for convenience and adapting to a do-it-yourself lifestyles is how a fully automatic washing machine is preferred to a semi-automatic one. People are increasingly bringing home dishwashers and roti makers. "The common belief is that these jobs are outsourced to maids. However, the dissatisfaction with the cleaning done by maids has, in fact, helped grow the market for vacuum cleaners in India," said Marzin R Shroff, CEO, direct sales and senior vice president, marketing, Eureka Forbes.With over 4.5 million washing machines and over 1.3 million units of microwave ovens being purchased every year, G Sundar, COO, Mirc Electronics said Indian consumers are clearly opting for more convenience and spending less time in daily chores. Can an appliance replace a maid? An official from a maid service provider in Mumbai believes it will be very difficult for double-income households to do without a maid. But consumer durable sector experts believe there is room for more growth as penetration of washers is just about 14%, even in urban areas and that of microwaves is 7%. In 2009, the mid-income population of India was approximately 20% of the total. In the last decade, the share of expenditure on durables in Indian household has trebled from 2.6% in 1999-2000 to 6.1 % in 2009-10 (Euromonitor 2011).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                              None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.49.78

UK Pound

1

Rs.80.10

Euro

1

Rs.68.81

 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

6

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

7

--PROFITABILIRY

1~10

7

--LIQUIDITY

1~10

7

--LEVERAGE

1~10

6

--RESERVES

1~10

7

--CREDIT LINES

1~10

6

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

NO

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

58

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.