MIRA INFORM REPORT

 

 

Report Date :

05.10.2011

 

IDENTIFICATION DETAILS

 

Name :

SOCIETE D'EXPLOITATION DES EAUX MINERALES

 

 

Registered Office :

Route de Sousse, km 6.5, Ben Arous 2013

 

 

Country :

Tunisia

 

 

Year of Establishment :

1998

 

 

Com. Reg. No.:

B 11631998

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Manufacture of soft drinks; production of mineral waters and other bottled waters

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

Payment Behaviour :

No Complaints

Litigation :

Clear

 

NOTES :

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – March 31st, 2011

 

Country Name

Previous Rating

(31.12.2010)

Current Rating

(31.03.2011)

Tunisia

A2

A2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


Company name 

 

SOCIETE D'EXPLOITATION DES EAUX MINERALES

 

 

Current Recommended Credit

 

     

Payment Record:                                   NO COMPLAINTS

 

This rating is based on available data. In the event of additional   information a possibility for a different rating applies.

 

 

Registration Briefing

 

      Registration Number:                       B 11631998

 

      Registration Date:                            1998

 

      Legal Form:                                     PRIVATE LIMITED CO

 

      Latest Financials:                            N/A

 

 

Financial Briefing

 

      Nominal Capital:                              14,319,000 Tunisian Dinar

 

      Issued Capital:                                 N/A

 

      Turnover:                                         N/A

 

      Net Profit:                                        N/A

 

      Net Worth:

 

Original Investigation Details

 

      Company Name:                                    Seem Ste Dexploitation Des Eaux Minerales

      Country:                                                TU

      Street Name:                                         KM6.5 Route De Sousse ben Arous 2013

      City Code:

      Comments:                                           Phone:  21671384100

                                                                  Fax:  21671384325

                                                                  Notes:  Reg. No. B11631998

 

                                                                  Please provide the maximum credit limit & latest financials on

                                                                  the subject company

 

 

Company Details

 

      Company Name:                                    SOCIETE D'EXPLOITATION DES EAUX MINERALES

      Company acronym:                                SEEM

      Headquarter Address:                             Route de Sousse, km 6.5,

                                                                  Ben Arous 2013,

                                                                  Tunisia

 

      Telephone:                                            +21671 384100

                                                                  +21671 384168

                                                                  +21671 384920

 

      Fax:                                                      +21671 384105

 

      E‑Mail:                                                  export@seem.com.tn

 

 

        Company was originally started on 11/1991

 

 

 

Registration & Legal Details

 

      Current Legal Form:                             PRIVATE LIMITED CO

      Registration Address:                           Route de Sousse, km 6.5,

                                                                Ben Arous 2013

      Registration Number:                            B 11631998

      Registration Date:                                1998

      Year/Date Company Established:          11/1991

      Registration Town:                               Ben Arous

      Tax Registration Number:                     307072 S/A/M000

 

 

Capital

 

      Currency:                                                                Tunisian Dinar

      Authorized Capital:                                                       14,319,000

      Paid Up Capital:                                                           14,319,000

      Previous Capital amount:                                             13,500,000

      Capital increase on 27/03/2010

Shareholders

 

        Shareholders:

 

          Name/Other Information          Shares Held              % of Voting/Non‑Voting capital

          Jamel Mzabi,

          Tunisia

          Laaroussi Mzabi,

          Tunisia

 

 

Principals

 

        Name:                                               Mr Jamel Mzabi

        Position within the company:              General manager

        Country of Birth:                                 Tunisia

        Nationality:                                        Tunisian

        Can fluently speak:                            French/English

 

        Name:                                               Mr Laroussi Mzabi

        Position within the company:              Manager

        Country of Birth:                                 Tunisia

        Nationality:                                        Tunisian

        Can fluently speak:                            French/English

 

        Name:                                               Mr Moez Dafdouf

        Position within the company:              Commercial Director

        Country of Birth:                                 Tunisia

        Nationality:                                        Tunisian

        Can fluently speak:                            French/English

 

        Name:                                               Mr Youssef Sayadi

        Position within the company:              Marketing & Public relations Director

        Country of Birth:                                 Tunisia

        Nationality:                                        Tunisian

        Can fluently speak:                            French/English

 

 

Company Activities

 

        NACE Codes:  1107           Manufacture of soft drinks; production of mineral waters and other bottled waters

 

The subject is involved in exploitation of spring water or natural mineral water, sparkling mineral water, Fruit & vegetable juice.

        These goods are sold to the local and foreign clients.

 

        Local Reporters consider the investigated company to be LARGE in their field of concern.

 

 

Operations

 

         Employees                                      Company Employs: 293

 

         HQ Premises                                   Operates from:     Owned Office , Warehouse

                                                                Location:             Industrial Area, Main Road

 

         Branches                                        BP 7,

                                                                CHEBIKA,

                                                                Kairouan 3121

                                                                Branch is: Owned

                                                                Description of branch: Office, Factory

 

         Imports

 

                                                                                                              Imports Raw Materials

                                                              Imports From:                            Europe

                                                              Importing Terms:                        Bank transfer

                                                              Additional Information:              The subject imports raw materials for its own use.

 

 

        Brands:                                             SABRINE ‑ Natural Mineral water

                                                                LA PETILLANTE ‑ carbonated mineral water

 

         Exports

 

                                                              Export % and type of product:     30%

                                                              Exports To:                                Libya, Algeria, Morocco, Africa

                                                              Exporting Terms:                        bank transfer

 

 

          Trading & Selling

 

                                                               Territory:                                   70% Nationally, 30% International

                                                              Type of Customer:                   Hypermarkets, Wholesalers, Foreign general food wholesalers

 

 


Related Companies

        

 Subsidiaries

         Affiliates

                                   EMBAPLAST

 

 

                                  Chebika,

                                  Kairouan,

                                  Tunisia

                                                                                       Start Date: 2002

                                  Operates as: A manufacture of PET pre‑forms ‑ Plastic capping items.

                                  Related through: common shareholders

 

                                   TRANSATLAS

                                  2,Rue de Fonderie, Zone Industrielle

                                  Ben Arous,

                                  Ben Arous,

                                  Tunisia

                                  Operates as: Road transport

                                  Related through: common shareholders

 

                                   SABA

                                  Ben Arous,

                                  Tunisia

                                  Operates as: A saler of the subject's products (mineral water, juice)

                                  Related through: common shareholders

 

 

Bankers

 

Information on Bankers is not available/applicable

 

 

Payments

 

Subject's payments reported to be:        NO COMPLAINTS

 

 

Interview & Reporter Comments

 

        Name/Title:                                        Youssef Sayadi Marketing Director

        Comment:                                         Subject has confirmed the general details provided in the report but has declined to provide any Financial Data.

 

 

 

 

        Reporter Comment:                            In the interview conducted with Ms. Youssef Sayadi,he confirmed details shown in this report and declined to provide financial details and bank account number basing on the General manager instruction that such information are the company’s confidentialities.

 

As per Tunisian Commercial law companies, except the quoted public limited  ones, are not required to file their financials and are under no obligation to provide  such details to third parties, representatives and or correspondents representing international and or local clientele.

 

                                                            **About SEEM :

 

Limited Liability Company founded in 1991, markets the leading brand of bottled water SABRINE the local market. With its innovation policy, mineral water  SABRINE was the first Tunisian mineral water bottles to be packaged in PVC  which was itself replaced for the first time in Tunisia by the PET in 1998.

 

The drill called "Drilling Oued Kharrouba" is located north of Kairouan Chébika  village at an altitude of 106 m since 1991 that supplies a packing of mineral water.

 

Modernization of methods of water harvesting, increased production capacity, laboratories with high‑tech equipment, everything was set up in accordance with international standards for quality control ensuring the maintenance of its original  purity.

 

Since 2004, SEEM markets a carbonated mineral water from the water under the  trade name SABRINE: LA PETILLANTE

 

Conclusions

 

        Local Reputation:                               The company being investigated is considered by local reporters to be a Fair / Normal Trade Risk.

 

        General Conclusion:                           A leading concern in this line, well known principals, considered good.

 

        Age of Business:                               The company is long established in the local market.

 

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.49.22

UK Pound

1

Rs.76.07

Euro

1

Rs.65.06

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.