MIRA INFORM REPORT

Report Date :

25.10.2011

IDENTIFICATION DETAILS

Name :	MONEYWISE MEDIA PRIVATE LIMITED
Registered Office :	51, Rambha 66, Nepean Sea Road, Mumbai – 400006, Maharashtra
Country :	India
Financials (as on) :	31.03.2010
Date of Incorporation :	16.06.2005
Com. Reg. No.:	11-154020
Capital Investment / Paid-up Capital :	Rs.3.383 Millions
CIN No.: [Company Identification No.]	U74300MH2005PTC154020
TAN No.: [Tax Deduction & Collection Account No.]	MUMM29339C
Legal Form :	Private Limited Liability Company
Line of Business :	Publisher of Magazines.
No. of Employees :	Not Divulged by the Management

RATING & COMMENTS

MIRA’s Rating :

B (29)

RATING		STATUS	PROPOSED CREDIT LINE
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small

Maximum Credit Limit :	USD 61000
Status :	Moderate
Payment Behaviour :	Slow
Litigation :	Clear
Comments :	Subject is an established company having moderate track. Profitability of the company appears to be low. However, trade relations are reported as fair. Business is active. Payments are reported to be low. The company can be considered for business dealings with some caution.

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

INFORMATION DECLINED BY

Name :	Mr. Puneet
Designation :	Accounts Manager
Date :	25.10.2011

LOCATIONS

Registered Office :	51, Rambha 66, Nepean Sea Road, Mumbai – 400006, Maharashtra, India
Tel. No.:	91-22-24441060
E-Mail :	accounts@moneylife.in
Main Branch Office :	315, 3^rd Floor, Hind Service Industries Premises, Off Veer Savarkar Marg, Shivaji Park, Dadar (West), Mumbai – 400028, Maharashtra, India
Tel No.:	91-22-24441058
Fax No.:	91-22-24442771
Email :	mail@moneylife.in
Website :	http://www.moneylife.in

DIRECTORS

(AS ON 29.09.2010)

Name :

Mr. Debashis Satyendra Basu

Designation :

Whole Time of Director

Address :

301, EMCA Sadan, Appasaheb Marathe Marg, Prabhadevi, Mumbai – 400025, Maharashtra, India

Date of Birth/Age :

01.08.1960

Date of Appointment :

13.07.2005

DIN No.:

01372775

Other Directorship :

S.No.	CIN	Name of the Company	Current designation of the director	Date of appointment at current designation	Original date of appointment	Company Status	Defaulting status
1	U72900MH1995PLC085728	SOFTWARE CONSULTANCY INTERNATIONAL LIMITED	Director	20-02-95	20-02-95	Active	YES
2	U74999MH1994PTC078229	KENSOURCE INFORMATION SERVICES PRIVATE LIMITED.	Director	30-03-95	30-03-95	Active	NO
3	U99999MH1995PTC087008	KENSOURCE SECURITIES PRIVATE LIMITED	Director	30-03-95	30-03-95	Active	NO
4	U51109WB1999PTC089336	CKS COMMERCIAL PRIVATE LIMITED	Director	06-05-99	06-05-99	Active	YES
5	U72200MH1999PTC118163	REALITY WEB INDIA PRIVATE LIMITED	Director	10-06-99	10-06-99	Active	NO
6	U74300MH2005PTC154020	MONEYWISE MEDIA PRIVATE LIMITED	Director	13-07-05	13-07-05	Active	NO
7	U74999MH2008PTC187100	MONEYLIFE DIGITAL PRIVATE LIMITED	Director	26-09-08	26-09-08	Active	NO
8	U74120MH2011PTC214195	MONEYLIFE SMART SAVERS NETWORK PRIVATE LIMITED	Director	01-03-11	01-03-11	Active	NO

Name :

Mr. Madhur Madan Murarka

Designation :

Whole Time of Director

Address :

51, Rambha 66, Nepean Sea Road, Mumbai – 400006, Maharashtra, India

Date of Birth/Age :

08.02.1954

Date of Appointment :

16.06.2005

DIN No.:

00124957

Other Directorship :

S.No.	CIN	Name of the Company	Current designation of the director	Date of appointment at current designation	Original date of appointment	Date of cessation	Company Status	Defaulting status
1	U67120MH1993PTC071842	MATA SECURITIES INDIA PRIVATE LIMITED	Managing director	05-05-93	05-05-93	-	Active	NO
2	U51900MH1993PTC073346	DADI TRADERS PRIVATE LIMITED	Director	05-08-93	05-08-93	-	Active	NO
3	U92110MH1993PTC072098	TAURUS VIDEO SERVICES PRIVATE LIMITED	Director	01-12-94	01-12-94	15-03-07	Active	YES
4	U72200MH1995PTC086970	DYNAWARE SOFTWARE SYSTEMS PRIVATE LIMITED	Director	29-03-95	29-03-95	-	Active	NO
5	U74140MH1995PTC094584	EQUITECH KNOWLEDGEBASE PRIVATE LIMITED	Director	17-11-95	17-11-95	-	Active	NO
6	U72200MH1999PTC118163	REALITY WEB INDIA PRIVATE LIMITED	Director	04-02-99	04-02-99	-	Active	NO
7	U67190MH1999NPL121745	FIXED INCOME BROKERS ASSOCIATION	Director	14-09-99	14-09-99	-	Active	NO
8	U65993WB2002PTC139929	INTER MEDIATORS SECURITIES INDIA PRIVATE LIMITED	Director	23-03-02	23-03-02	09-04-10	Active	NO
9	U67200MH2002PTC137586	MATA INSURANCE ADVISORY AND BROKING SERVICES PRIVATE LIMITED	Director	17-10-02	17-10-02	-	Active	NO
10	U74300MH2005PTC154020	MONEYWISE MEDIA PRIVATE LIMITED	Director	16-06-05	16-06-05	-	Active	NO
11	U67190MH2006PTC160497	TRIBUNE CORPORATE AND INVESTMENT ADVISORY SERVICES PRIVATE LIMITED	Director	14-03-06	14-03-06	-	Active	NO
12	U74900MH2006PTC165735	MATA CAPITAL ADVISORY SERVICES PRIVATE LIMITED	Director	25-11-06	25-11-06	-	Active	NO
13	U72200PN2004PTC018754	GRIDLOGICS TECHNOLOGIES PRIVATE LIMITED	Director	10-09-07	10-09-07	-	Active	NO
14	U74900PN2008PTC132083	SALTROCK ADVISORS PRIVATE LIMITED	Director	16-11-09	25-07-08	-	Active	NO
15	U67190MH2008PTC187339	MATA RETAIL FINANCIAL SERVICES PRIVATE LIMITED	Director	07-10-08	07-10-08	-	Active	NO
16	U51900MH1993PTC072601	GAZELLE INSURANCE AND FINANCIAL ADVISORS PRIVATE LIMITED	Director	30-09-10	18-12-09	-	Active	NO
17	U72900MH2004PTC147993	ZEUS NUMERIX PRIVATE LIMITED	Director	17-07-10	17-07-10	-	Active	NO

KEY EXECUTIVES

Name :	Mr. Puneet
Designation :	Accounts Manager

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

(AS ON 29.09.2010)

Names of Shareholders	No. of Shares
Debashis Satyendra Basu	46833
Madhur Madav Murarka	25000
Optima Securities India Private Limited, India	75000
Kensource Securities Private Limited, India	86500
L. R. Narayanan	5000
Pandian Chellian Paul	100000
Total	338333

(AS ON 29.09.2010)

Equity Shares Break-up

Category	Percentage
Bodies corporate	48.00
Directors or relatives of directors	52.00
Total	100.00

BUSINESS DETAILS

Line of Business :

Publisher of Magazines.

GENERAL INFORMATION

No. of Employees :	Not Divulged by the Management
Bankers :	Not Available

Banking Relations :	--
Auditors :
Name :	A. R. Parikh and Company Chartered Accountant
Address :	321, Parekh Market, 3^rd Floor, Opera House, Mumbai – 400004, Maharashtra, India
PAN No.:	AAGPP0615E

CAPITAL STRUCTURE

(AS ON 31.03.2010)

Authorised Capital :

No. of Shares	Type	Value	Amount
350000	Equity Share	Rs.10/- each	Rs.3.500 Millions

Issued, Subscribed & Paid-up Capital :

No. of Shares	Type	Value	Amount
338333	Equity Share	Rs.10/- each	Rs.3.383 Millions

FINANCIAL DATA

[all figures are in Rupees Millions]

ABRIDGED BALANCE SHEET

SOURCES OF FUNDS		31.03.2010	31.03.2009	31.03.2008
SHAREHOLDERS FUNDS
1] Share Capital		3.383	3.383	3.383
2] Share Application Money		0.000	0.000	0.000
3] Reserves & Surplus		11.774	11.721	11.625
4] (Accumulated Losses)		0.000	0.000	0.000
NETWORTH		15.157	15.104	15.008
LOAN FUNDS
1] Secured Loans		0.000	0.000	0.000
2] Unsecured Loans		0.000	0.000	0.000
TOTAL BORROWING		0.000	0.000	0.000
DEFERRED TAX LIABILITIES		0.229	0.232	0.240
TOTAL		15.386	15.336	15.248
APPLICATION OF FUNDS
FIXED ASSETS [Net Block]		0.158	0.236	0.175
Capital work-in-progress		0.000	0.000	0.000
INVESTMENT		0.000	0.000	4.000
DEFERREX TAX ASSETS		0.000	0.000	0.000
CURRENT ASSETS, LOANS & ADVANCES
	Inventories	2.800	4.072	4.273
	Sundry Debtors	6.806	9.460	5.924
	Cash & Bank Balances	6.016	4.229	0.726
	Other Current Assets	0.000	0.000	0.195
	Loans & Advances	1.822	1.455	0.450
Total Current Assets		17.444	19.216	11.568
Less : CURRENT LIABILITIES & PROVISIONS
	Sundry Creditor	1.406	2.707	1.041
	Other Current Liabilities	1.048	1.864	0.491
	Provisions	0.839	0.741	0.292
Total Current Liabilities		3.293	5.312	1.824
Net Current Assets		14.151	13.904	9.744
MISCELLANEOUS EXPENSES		1.077	1.196	1.329
TOTAL		15.386	15.336	15.248

PROFIT & LOSS ACCOUNT

	PARTICULARS		31.03.2010	31.03.2009	31.03.2008
	TOTAL INCOME		16.238	19.501	23.351
Less	TOTAL EXPENSES		15.447	18.092	22.537
	PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION		0.791	1.409	0.814
Less/ Add	DEPRECIATION/ AMORTISATION		0.104	0.138	0.233
	PROFIT BEFORE TAX		0.687	1.271	0.581
Less	TAX		0.242	0.350	0.198
	PROFIT AFTER TAX		0.445	0.921	0.383
Add	Balance B/fd from Previous Years		0.095	0.041	(0.123)
	Deferred Tax Assets of Earlier Years (Net)		0.004	0.007	(0.037)
	Total Amount available for appropriations		0.540	0.879	0.260
	APPROPRIATIONS
		Transfer to General Reserve	0.145	0.088	Nil
		Proposed Final Dividend	0.338	0.677	0.338
		Provision for Tax on Dividend	0.057	0.115	Nil
	BALANCE CARRIED TO THE NEXT YEAR		0.148	0.095	0.041
	Earnings Per Share (Rs.)		1.32	--	--

KEY RATIOS

PARTICULARS		31.03.2010	31.03.2009	31.03.2008
PAT / Total Income	(%)	2.74	4.72	1.64
Return on Total Assets (PBT/Total Assets}	(%)	3.90	6.53	4.95
Return on Investment (ROI) (PBT/Networth)		0.05	0.08	0.04
Debt Equity Ratio (Total Liability/Networth)		0.93	0.35	0.12
Current Ratio (Current Asset/Current Liability)		5.30	3.62	6.34

LOCAL AGENCY FURTHER INFORMATION

SUNDRY CREDITORS DETAILS:

Particulars	31.03.2010	31.03.2009	31.03.2008
	(Rs. In Millions)
Sundry Creditor	1.406	2.707	1.041

PROGRESS DURING THE CURRENT YEAR

During the year the company made a profit of Rs.0.687 Millions (Previous year profit of Rs.1.271 Millions), Profit / (Loss) before depreciation Interests and Taxation is Rs.0.791 Millions (Previous years Profit Rs.1.409), Profit After Taxes is Rs.0.445 Millions (Previous year Profit Rs.0.921 Millions)

APPROPRIATIONS

During the total amount appropriated was Rs.0.445 Millions (Previous year Rs.0.921 Millions), Amount Transferred to General Reserve during the year is Rs.0.148 Millions (Previous year Rs.0.095 Millions) Amount Proposed to be declared as dividend during the year Rs.0.338 Millions (Previous year Rs.0.677 Millions) dividend Tax for the year Rs.0.057 Millions (Previous year Rs.0.115 Million)

CMT REPORT (Corruption, Money Laundering & Terrorism]

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

1] INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

2] Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

3] Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

4] Record on Financial Crime :

Charges or conviction registered against subject: None

5] Records on Violation of Anti-Corruption Laws :

Charges or investigation registered against subject: None

6] Records on Int’l Anti-Money Laundering Laws/Standards :

Charges or investigation registered against subject: None

7] Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

8] Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

9] Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

10] Press Report :

No press reports / filings exists on the subject.

CORPORATE GOVERNANCE

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

CONTRAVENTION

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs.50.07
UK Pound	1	Rs.79.16
Euro	1	Rs.69.04

SCORE & RATING EXPLANATIONS

SCORE FACTORS	RANGE	POINTS
HISTORY	1~10	4
PAID-UP CAPITAL	1~10	4
OPERATING SCALE	1~10	4
FINANCIAL CONDITION
--BUSINESS SCALE	1~10	3
--PROFITABILIRY	1~10	2
--LIQUIDITY	1~10	3
--LEVERAGE	1~10	3
--RESERVES	1~10	3
--CREDIT LINES	1~10	3
--MARGINS	-5~5	--
DEMERIT POINTS
--BANK CHARGES	YES/NO	NO
--LITIGATION	YES/NO	NO
--OTHER ADVERSE INFORMATION	YES/NO	NO
MERIT POINTS
--SOLE DISTRIBUTORSHIP	YES/NO	NO
--EXPORT ACTIVITIES	YES/NO	NO
--AFFILIATION	YES/NO	NO
--LISTED	YES/NO	NO
--OTHER MERIT FACTORS	YES/NO	YES
TOTAL		29

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

Financial condition (40%) Ownership background (20%) Payment record (10%)

Credit history (10%) Market trend (10%) Operational size (10%)

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
-	NB	New Business	-

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.