MIRA INFORM REPORT

 

 

Report Date :

12.09.2011

 

IDENTIFICATION DETAILS

 

Name :

PRISM CEMENT LIMITED

 

(H AND R JOHNSON (INDIA) LIMITED AMALGAMATED WITH PRISM CEMENT LIMITED )

 

 

Registered Office :

305, Laxmi Nivas Apartments, Ameerpet, Hyderabad-500016, Andhra Pradesh

 

 

Country :

India

 

 

Financials (as on) :

31.03.2011

 

 

Date of Incorporation :

26.03.1992

 

 

Com. Reg. No.:

01-014033

 

 

Capital Investment / Paid-up Capital :

Rs.5033.600 Millions

 

 

CIN No.:

[Company Identification No.]

L26942AP1992PLC014033

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMP04712B

 

 

PAN No.:

[Permanent Account No.]

AAACP6224A

 

 

Legal Form :

Public Limited Liability Company.  The company’s shares are listed on the Stock Exchanges.

 

 

Line of Business :

Manufacturers of Portland Cement.

 

 

No. of Employees :

Not Available

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (50)

 

RATING

STATUS

 

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 48313200

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having satisfactory track. The company is doing well trade relations are reported as fair. Business is active. Payments are reported to be regular and as per commitments.

 

The company can be considered good for normal business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – April 1, 2010

 

Country Name

Previous Rating

(31.12.2009)

Current Rating

(01.04.2010)

India

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

LOCATIONS

 

Registered Office :

305, Laxmi Nivas Apartments, Ameerpet, Hyderabad-500016, Andhra Pradesh, India

Tel. No.:

91-40-23319208 / 23396082

Fax No.:

91-40-23319135 / 26100179

E-Mail :

aneetakulkarni@prismcement.com

Website :

http://www.prismcement.com

 

 

Corporate Office :

Rahejas, Main Avenue, Vallabhai Patel Road, Santacruz (W), Mumbai-400054, Maharashtra, India

Tel. No.:

91-22-66754142

Fax No.:

91-22-26001304

 

 

Factory 1:

Village Mankahari, Tehsil Rampur Baghelan, Satna-485111, Madhya Pradesh, India

Tel. No.:

91-7672-275622/1/410260

Fax No.:

91-7672-275303

 

 

Factory 2:

17-24, Near Image Hospital, Vittalrao Nagar, Madhapur, Hyderabad-500081, Andhra Pradesh, India

Tel No.:

91-40-23420818/0828

Fax No.:

91-40-23420814

Email:

mailmanager@karvy.com

einward.ris@kavy.com

Website:

http://www.karvycomputershare.com

 

 

Marketing Office:

Located At:

  • Kanpur
  • Lucknow
  • Bareilly
  • Allahabad
  • Varanasi
  • Patna
  • Satna
  • Jabalpur

 

 

DIRECTORS

 

As on 31.03.2011

 

Name :

Mr. Rajesh G. Kapadia

Designation :

Chairman

 

 

Name :

Mr. Rajan B. Raheja

Designation :

Chairman

 

 

Name :

Mr. Manoj Chhabra

Designation :

Managing Director

 

 

Name :

Mr. Vijay Aggarwal

Designation :

Managing Director

 

 

Name :

Mr. Aziz H. Parpia (upto May 5, 2010)

Designation :

Director

 

 

Name :

Mr. Satish B. Raheja

Designation :

Director

 

 

Name :

Mr. Akshay R. Raheja

Designation :

Director

 

 

Name :

Mr. Ganesh Kaskar

Designation :

Executive Director

 

 

Name :

Mr. James Arthur Brooks

Designation :

Executive Director

 

 

Name :

Ms. Ameeta A. Parpia

Designation :

Director

 

 

KEY EXECUTIVES

 

Name :

Ms. Aneeta S. Kulkarni

Designation :

Company Secretary

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on 30.06.2011

 

Category of Shareholder

Total No. of Shares

% of total No. of Shares

 

 

As a % of (A+B+C)

(A) Shareholding of Promoter and Promoter Group

 

 

(1) Indian

 

 

Individuals / Hindu Undivided Family

68,250,423

13.56

Bodies Corporate

308,630,246

61.31

Sub Total

376,880,669

74.87

(2) Foreign

 

 

Individuals (Non-Residents Individuals / Foreign Individuals)

500

-

Sub Total

500

-

Total shareholding of Promoter and Promoter Group (A)

376,881,169

74.87

(B) Public Shareholding

 

 

(1) Institutions

 

 

Mutual Funds / UTI

6,961,484

1.38

Financial Institutions / Banks

54,430

0.01

Foreign Institutional Investors

30,694,191

6.10

Sub Total

37,710,105

7.49

(2) Non-Institutions

 

 

Bodies Corporate

15,819,730

3.14

Individuals

 

 

Individual shareholders holding nominal share capital up to Rs. 0.100 million

36,775,966

7.31

Individual shareholders holding nominal share capital in excess of Rs. 0.100 million

20,901,752

4.15

Any Others (Specify)

15,267,858

3.03

Non Resident Indians

2,742,854

0.54

Overseas Corporate Bodies

84,200

0.02

Trusts

12,369,973

2.46

Clearing Members

70,831

0.01

Sub Total

88,765,306

17.63

Total Public shareholding (B)

126,475,411

25.13

Total (A)+(B)

503,356,580

100.00

(C) Shares held by Custodians and against which Depository Receipts have been issued

-

-

(1) Promoter and Promoter Group

-

-

(2) Public

-

-

Sub Total

-

-

Total (A)+(B)+(C)

503,356,580

100.00

 


 

BUSINESS DETAILS

 

Line of Business :

Manufacturers of Portland Cement.

 

 

Products :

Product Description

Item Code

Portland Cement

252329

Ceramic Glazed Tiles

69089090

Unglazed Ceramic Vitrified Tiles

69079010

Ceramic Glazed Vitrified Tiles

69089090

Others

68101909

 

 

PRODUCTION STATUS (AS ON 31.03.2011)

 

Particulars

Unit

Installed Capacity

Per Annum

Actual Production

Cement

Tonnes

5600000

3156312

Ceramic Tiles

Tonnes

332720

224477

Ready-Mixed Concrete

Cubic Meter

6041250

2995751

 

Note:

·         Not applicable due to the abolition of Industrial Licenses as per notification issued under the Industries (Development and Regulation) Act, 1951.

 

·         As certified by Management and being a technical matter, relied upon by the Auditors.

 

·         Out of the above production of cement, 4,028 tonnes (Previous year : 43,770 tonnes) have been used for captive consumption including 3,506 tonnes (Previous year : 43,653 tonnes) for capital jobs. Out of above production of Readymixed Concrete, rejection/wastage/slurry is 6,953 cubic meter (Previous year : 6,765 cubic meter). Captive consumption of Concrete is 2,961 cubic meter (Previous year : 2,050 cubic meter). Out of above production of Ceramic tiles captive consumption is 37 Tonnes (Previous year : Nil)

 

·         Cement sales include handling/transit loss and samples 976.21 tonnes (Previous year : 100.39 tonnes).

 

 

GENERAL INFORMATION

 

Bankers :

  • Axis Bank Limited
  • HDFC Bank Limited
  • ICICI Bank Limited
  • IDBI Bank Limited
  • Indian Overseas Bank
  • ING Vysya Bank Limited
  • State Bank of India
  • State Bank of Hyderabad
  • Standard Chartered Bank Limited
  • Syndicate Bank
  • Vijaya Bank
  • Yes Bank Limited

 

 

Facilities :

Secured Loan

As on 31.03.2011

(Rs. in Millions)

As on 31.03.2010

(Rs. in Millions)

Term Loans from:

 

 

Banks

7391.600

5598.500

Foreign banks

 

908.200

Financial institutions

17.300

52.000

Buyer's credit from banks in foreign currency

263.500

147.200

Working Capital from banks

545.600

680.700

Sales tax deferment loans from State Government

(interest free)

36.700

45.400

Non-convertible Debentures*

1000.000

0.000

Total

9254.700

7432.000

 

* 100 Nos. 9.30% secured redeemable non-convertible debentures of  Rs. 10 millions  each allotted on August 18, 2010 and repayable at 30%, 35% and 35% at the end of the third, fourth and fifth year respectively.

 

Unsecured Loan

 

 

Fixed deposits

273.800

324.500

Sales tax determent loans from State Government

(interest free)

0.000

1.300

Term loans from banks

1650.000

250.000

Others

12.000

0.000

Non – convertible Debentures*

500.000

0.000

Inter Corporate loan

7.900

7.900

Total

2443.700

583.700

 

* 200 Nos. 9.60% unsecured redeemable non-convertible debentures of Rs. 1.000 million each allotted on September 17,2010 and repayable at the end of the third year.

* 150 Nos. 10.00% unsecured redeemable non-convertible debentures of Rs. 1.000 million each allotted on September 17,2010 and repayable at the end of the fourth year.

* 150 Nos. 10.42% unsecured redeemable non-convertible debentures of Rs. 1.000 million each allotted on September 17,2010 and repayable at the end of the fifth year.

 

 

 

Banking Relations :

--

 

 

Statutory Auditors :

 

Name :

N.M. Raiji and Company

Chartered Accountant

Address :

Mumbai, Maharashtra, India

 

 

Branch Auditors :

 

Name :

N.I. Mehta and Company

Chartered Accountant

Address :

Mumbai, Maharashtra, India

 

 

Subsidiaries :

·         Raheja QBE General Insurance Company Limited

·         RMC Readymix Porselano (India) Limited (Formerly known as Porselano Tiles Limited)

·         H & R Johnson (India) TBK Limited

·         Lifestyle Investment Private Limited

·         Silica Ceramica Private Limited

·         Milano Bathroom Fitting Private Limited (Joint Venture up to 26.06.2010 and thereafter subsidiary)

 

 

Joint Ventures/ Associates:

·         Ardex Endura (India) Private Limited

·         Sentini Ceramica Private Limited

·         Antique Marbonite Private Limited (Formerly known as Antique Granito Private Limited)

·         Spectrum Johnson Tiles Private Limited (Formerly known as Spectrum Tiles Private Limited)

·         TBK Samiyaz Tile Bath Kitchen Private Limited

·         TBK Shriram Tile Bath Kitchen Private Limited

·         TBK Deziner’s Home Private Limited

·         TBK Unique Jalgaon Tile Bath Kitchen Private Limited

·         TBK PB Shah Tile Bath Kitchen Private Limited

·         TBK Deepgiri Tile Bath Kitchen Private Limited

·         TBK Pratap Tile Bath Kitchen Private Limited

·         TBK Rangoli Tile Bath Kitchen Private Limited

·         TBK Bansal Ceramics Private Limited

·         TBK Venkataramiah Tile Bath

·         Kitchen Private Limited

·         TBK Rathi Sales Agencies Private Limited

·         Prism Power and Infrastructure Private Limited

 

 

CAPITAL STRUCTURE

 

As on 31.03.2011

 

Authorised Capital :

 

No. of Shares

Type

 

Value

Amount

505000000

Equity Shares

Rs.10/- each

Rs.5050.000 Millions

20000000

Preference Shares

Rs.10/- each

Rs.200.000 Millions

 

Total

 

Rs.5250.000 Millions

 

 

Issued, Subscribed & Paid-up Capital :

 

No. of Shares

Type

 

Value

Amount

503356580

Equity Shares

Rs.10/- each

Rs.5033.600 Millions

 

Note:

 

  • Out of the shares issued pursuant to the scheme of the amalgamation, 1,23,51,600 shares are held in Trust for the benefit of the Company.

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2011

31.03.2010

31.03.2009

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

5033.600

5033.600

2982.500

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

7044.700

6661.400

3634.000

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

12078.300

11695.000

6616.500

LOAN FUNDS

 

 

 

1] Secured Loans

9254.700

7432.000

0.000

2] Unsecured Loans

2443.700

583.700

0.000

TOTAL BORROWING

11698.400

8015.700

0.000

DEFERRED TAX LIABILITIES

1321.100

975.900

527.700

 

 

 

 

TOTAL

25097.800

20686.600

7144.200

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

18867.800

9911.300

3927.000

Capital work-in-progress

574.400

6212.300

1091.600

 

 

 

 

INVESTMENT

3543.100

3266.700

2038.100

DEFERREX TAX ASSETS

0.000

0.000

0.000

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

3712.900
2742.400

769.000

 

Sundry Debtors

2646.200
2110.800

0.000

 

Cash & Bank Balances

600.000
525.000

258.700

 

Other Current Assets

0.000
0.000

0.000

 

Loans & Advances

2757.000
1457.100

658.900

Total Current Assets

9716.100
6835.300

1686.600

Less : CURRENT LIABILITIES & PROVISIONS

 
 

 

 

Sundry Creditors

4440.900
2936.000

351.100

 

Other Current Liabilities

2605.800
2116.400

747.100

 

Provisions

556.900
486.600

500.900

Total Current Liabilities

7603.600
5539.000

1599.100

Net Current Assets

2112.500
1296.300

87.500

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.000

0.000

 

 

 

 

TOTAL

25097.800

20686.600

7144.200

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2011

31.03.2010

31.03.2009

 

SALES

 

 

 

 

 

Income

33552.400

28379.800

6473.500

 

 

Income From Joint Ventures-Dividend

83.800

86.000

0.000

 

 

Other Income

281.000

134.500

96.900

 

 

TOTAL                                     (A)

33917.200

28600.300

6570.400

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Manufacturing and Operating Expenses

21920.700

16869.900

3275.700

 

 

Personnel Expenses

1728.000

1348.800

260.400

 

 

Sales, Administration and Other Expenses

6781.200

5186.700

1236.000

 

 

Exceptional Items

9.600

188.700

0.000

 

 

TOTAL                                     (B)

30439.500

23594.100

4772.100

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)      (C)

3477.700

5006.200

1798.300

 

 

 

 

 

Less

FINANCIAL EXPENSES                         (D)

1057.300

525.200

35.400

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                                       (E)

2420.400

4481.000

1762.900

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

1133.800

898.500

243.100

 

 

 

 

 

 

PROFIT BEFORE TAX (E-F)                               (G)

1306.600

3582.500

1519.800

 

 

 

 

 

Less

TAX                                                                  (H)

348.700

1072.000

557.500

 

 

 

 

 

 

PROFIT AFTER TAX (G-H)                                (I)

957.900

2510.500

962.300

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

4997.200

3584.000

3195.200

 

DIVIDEND ON OWN SHARES HELD THROUGH TRUST

12.400

18.500

0.000

 

SURPLUS ON AMALGAMATION

--

484.900

0.000

 

 

 

 

 

Less

TRANSITIONAL ADJUSTMENT FOR AS-15

--

0.000

0.000

 

 

 

 

 

Less

APPROPRIATIONS

 

 

 

 

 

Transfer to General Reserve

--

260.000

50.000

 

 

Transfer to Capital Redemption Reserves

--

107.500

0.000

 

 

Transfer to Debenture Redemption Reserves

62.500

 

 

 

 

Preferences Dividend

0.000

0.800

0.000

 

 

Tax on Dividend

83.600

179.100

76.000

 

 

Tax on Proposed Dividend

0.000

0.000

149.200

 

 

Interim Dividend

503.400

1053.300

298.300

 

 

Tax on Interim Dividend

0.000

0.000

0.000

 

BALANCE CARRIED TO THE B/S

5318.000

4997.200

3584.000

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

FOB Value of Export

NA

160.800

38.600

 

 

Sales of Carbon Credits

NA

11.400

0.000

 

 

Interest Income

NA

6.300

0.000

 

TOTAL EARNINGS

NA

178.500

38.600

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Spares

NA

271.300

183.200

 

 

Raw Materials

NA

122.800

0.000

 

 

Capital Goods

NA

1308.400

0.000

 

 

Traded Goods

NA

80.400

0.000

 

TOTAL IMPORTS

NA

1782.900

183.200

 

 

 

 

 

 

Earnings Per Share (Rs.)

1.95

5.11

3.23

 

 

                                      QUARTERLY RESULTS

 

PARTICULARS

30.06.2011

 

 

1st Quarter

Net Sales

9891.200

Total Expenditure

9309.700

PBIDT (Excl OI)

581.500

Other Income

0.400

Operating Profit

581.900

Interest

371.500

Exceptional Items

0.000

PBDT

210.400

Depreciation

353.900

Profit Before Tax

(143.500)

Tax

(43.800)

Provisions and contingencies

0.000

Profit After Tax

(99.700)

Extraordinary Items

0.000

Prior Period Expenses

0.000

Other Adjustments

0.000

Net Profit

(99.700)

 

 

 

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2011

31.03.2010

31.03.2009

PAT / Total Income

(%)

2.82
8.77

14.65

 

 

 
 

 

Net Profit Margin

(PBT/Sales)

(%)

3.89
12.62

23.47

 

 

 
 

 

Return on Total Assets

(PBT/Total Assets}

(%)

4.57
21.39

27.07

 

 

 
 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.10
0.31

0.23

 

 

 
 

 

Debt Equity Ratio

(Total Liability/Networth)

 

1.70
1.16

0.24

 

 

 
 

 

Current Ratio

(Current Asset/Current Liability)

 

1.27
1.23

1.05

 

 

LOCAL AGENCY FURTHER INFORMATION

 

OPERATING RESULTS

 

The Scheme of Amalgamation ("the Scheme") of H. and  R. Johnson (India) Limited and RMC Ready-mix (India) Private Limited (Transferor Companies) with the Company was sanctioned by the Hon'ble High Courts of Judicature at Bombay and Andhra Pradesh on January 22, 2010 and February 4, 2010, respectively. The Scheme became effective on March 3, 2010 and is operative from April 1, 2009, the appointed date fixed in the sanctioned Scheme. Pursuant to the Orders, the entire undertaking and business of the Transferor Companies, as going concerns, stood transferred and became vested with the Company. Previous period figures are for nine months, while the current year figures include operations of the Transferor Companies consequent to the amalgamation. The current year figures are, therefore, not comparable with previous period.

 

 

OPERATIONS

The gross sales and other income for the year ended March 31, 2011 was Rs. 35934.2 millions as against Rs.  30101.4 millions for the previous year. The Company earned a profit before tax of Rs. 1306.6 millions and net profit of Rs. 957.9 millions during the year ended March 31, 2011 as against profit before tax of Rs. 3582.5 millions and net profit of Rs. 2510.5 millions during the year ended March 31, 2010.

 

FINANCE

During the year under review, the Company privately placed Secured Redeemable Non-convertible Debentures of Rs. 1000 millions and Unsecured Redeemable Non-convertible Debentures of Rs. 500 millions  to fund its ongoing capital expenditure. The Non-convertible Debentures (NCDs) are listed on The Bombay Stock Exchange Limited. The Company has repaid loans of Rs. 2590.4 millions  during the year and tied up term loans of Rs. 6238.9 millions  (inclusive of NCDs of Rs. 1500 millions ) to finance its long term working capital/capital expenditure during the year. The total borrowings of the Company stood at Rs. 11698.4 millions  as on March 31, 2011. The loans were used for the purpose that they were sanctioned for by the respective banks/financial institutions.  

 

MANAGEMENT DISCUSSION & ANALYSIS

 

Business Environment

India’s economy continued to enjoy a remarkable growth trajectory driven by strong domestic demand during 2010-11. The economy recorded a healthy  growth in 2010-11 propelled by increased agricultural production resulting into increased rural incomes and the industrial production is expected to clock around 8% growth. The Gross Domestic Product (GDP) in India has been growing at an annual rate of 8-9% during the past few years. The construction and building materials sector usually follows the growth in the country’s GDP, with the main drivers of demand being real estate and infrastructure projects. The building materials sector, being a key constituent of the country’s construction industry, has also recorded considerable growth of ~9% over the last few years. With the economy well on track, the Government has rolled out various initiatives to boost the country’s construction and infrastructure capacity which will result in increase in demand for building materials. India’s economic performance and rapid increase in per capita income signal excellent growth prospects for the building materials sector. The emergence of new segments in the economy like hospitality, retail, education and IT has boosted the construction of malls, high rise buildings, industrial parks and SEZs. With the growth in the construction sector, construction methods have become more organised with introduction of newer technologies and machinery and many new building materials have been introduced in the market targeting interior and exterior applications. As one of the leading building materials company with a wide range of products from cement, ready-mixed concrete, tiles, bath products to kitchens, the Company is also on a path of growth and innovation to cater to the market needs. With this backdrop, the Company achieved a turnover of Rs.35570 millions  for the year ended March 31, 2011 as against turnover of Rs. 29890 millions  in the previous year. However, results for the year under review were impacted due to substantial increase in manufacturing and finance expenses. For the year ended March 31, 2011, the Company earned a net profit of Rs. 960 millions  as against a net profit of Rs. 2510 millions  for the year ended March 31, 2010.

 

Cement Division

Overview

The cement consumption registered a muted growth of about 5% during 2010-11 mainly due to an extended monsoon and delay in the implementation of the infrastructure projects. However, the demand in the markets of Cement Division’s interest witnessed a growth of around 10% during the same period. The Indian cement industry is on a growth path basically on account of the GDP growth which has resulted in a growing housing and real estate sector. Coupled with the increasing activity in infrastructure development such as state and national highways, the cement demand is expected to grow at an annual rate of 9-10% in the current year.

 

Performance:

 

 

Year ended 31.03.2011

Year ended 31.03.2010

 

 

 

Production - Millions Tonnes

3.156

2.568

Sales volume (cement) Millions Tonnes

3.110

2.502

Net Revenue – Rs. In Millions

10618.3

10209.3

PBDIT – Rs. In Millions

1738.5

3556.2

 

The sharp increase in raw material and power and fuel costs and the subdued price realisations impacted the margins of the Cement Division substantially during the year ended March 31, 2011, despite a growth in volumes.

 

Expansions

During the year under review, after a temporary suspension of work due to an accident in the Blending Silo, the second cement plant adjoining the present plant location at Satna with a cement capacity of 3.6 MTPA commenced commercial production. The Cement Division expects to produce and sell 6 MTPA cement and clinker from both Unit I and Unit II by 2012. The Cement Division at present sells cement in eastern parts of Uttar Pradesh, major parts of Madhya Pradesh, Uttarakhand and Bihar. With the commencement of production at Unit II, the Cement Division plans to penetrate deeper into the existing markets and cover most parts of Madhya Pradesh, Uttar Pradesh and Bihar and also enter into new markets of Chhattisgarh, Jharkhand, West Bengal, Delhi NCR and Maharashtra. The Company has plans to set up a cement plant in the Kurnool District of Andhra Pradesh with a cement capacity of 4.8 MTPA. The Company is awaiting clearance for land alienation from the State Government after which further proect activity will commence. The Company has been allotted a Coal Block in the Chhindwara District of Madhya Pradesh and has received the requisite approvals. It is planned to acquire

land and start the initial mines development activity in the current year.

 

Future Outlook

The cement demand in the markets in which the Cement Division operates is expected to grow at a CAGR of around 10-11% primarily driven by rural housing and infrastructure projects. As a large section of the population in these regions is expected to benefit from higher farm incomes, loan waiver schemes and alternative avenues of income generation due to higher government spending through the National Rural Employment Guarantee Scheme, rural housing is expected to contribute to healthy growth in cement demand. The implementation of key infrastructure projects like Pradhan Mantri Gram Sadak Yojna and rural infrastructure schemes like Bharat Nirman and Indira Awas Yojna, introduction of tax free bonds, creation of infrastructure debt funds, formulating a comprehensive policy for developing public private partnership projects would also give a fillip to the cement demand.

 

H & R Johnson (India) (HRJ) Division

 

Overview

The H & R Johnson (India) Division (HRJ Division) has been the market leader in the field of ceramic tiles in India since 1958. Today, it offers a wide basket of products from tiles, bath products to kitchens. It offers the products under 4 strong brands, viz.  Johnson, Marbonite, Endura, and Johnson Ceramics International. The manufacturing plants of the Division, its Joint Ventures and its subsidiaries are spread across the country in order to effectively cater to the market’s requirements.

 

Tiles

The global ceramic tiles industry is estimated to be 8.5 billion m2. During 2009, global production fell marginally by 0.1% compared to an average annual increase of 6-7% in the period 2004-2007 and a 3.2% increase in 2008. Global imports/exports of ceramic tiles which have been slowing significantly since 2007 dropped by 9.6% in 2009 down from 1.9 billion m2 to 1.7 billion m2. Asia continued to record a healthy growth of over 7% during the year.

In terms of consumption, India is the third largest consumer and manufacturer of ceramic tiles in the world accounting for 5.8% of the world’s total consumption and production of ceramic tiles. India produces close to 500 million m2 of ceramic tiles per annum and the size of the Industry is approx. Rs. 140000 millions . Approximately 40% of the industry comprises the organised sector wherein top 7 players constitute over 80% of the total organised market. Unorganised sector is made up of a large number of small players adding up to 60% of the total market. The key product categories of ceramic tiles in India are glazed wall tiles, glazed floor tiles, vitrified polished tiles, glazed vitrified tiles and industrial tiles. The per-capita consumption of ceramic tiles in India is approx. 0.42 m2 per annum. As a comparison, China’s per-capita consumption is 2.27 m2 per annum; Brazil’s consumption is 3.17 m2 and Russia’s per-capita consumption is 1.00 m2 per annum. This shows a huge potential for growth of ceramic tiles in India. Urbanisation, consumption and commercial infrastructure are the key drivers of growth in India. As a  result, India’s ceramic tile industry is expected to continue its growth rate of approximately 15% per annum.

 

Bath Products

The size of bath products industry is approx. Rs. 60000 millions  comprising sanitaryware, faucets, taps, bath fittings, etc. As in case of tiles, there is a huge potential for growth in India due to growing demand for modern sanitation and increased urbanisation. The organized sector comprises approx. 50% of the market and focuses mainly on middle and upper market segments in urban areas, whereas the remaining 50% is the unorganised sector which is popular in lower-middle and price sensitive end of the market as well as rural areas. Looking at the growth potential of this segment, various MNCs are becoming active in India. The growth of bath products is at a healthy rate of approx. 12-15% per annum and this growth rate is likely to continue in future also.

 

Kitchen

Modular Kitchens is a nascent industry in India. The trend of modular kitchens is catching up in India. There is no large established player with a national footprint and a strong brand and distribution network in this industry. As a result, there are a number of small time players/carpenters operating in this industry with limited scale of operations. The industry is growing at a healthy rate of 25-30% per annum. Looking at the growth potential of this segment, various MNCs and Indian players are entering/have entered the market.

 

Review of Operations

The sales revenue of the HRJ Division for the year ended March 31, 2011 was Rs.14724.5 millions  with a PBDIT of Rs.1659.7 millions  as against sales revenue of Rs.11876.3 millions  and a PBDIT of Rs. 1758.0 millions  for the previous year ended March 31, 2010. The performance of India’s economy has been robust in 2010-11. Real GDP is estimated to have grown by 9% during the fiscal powered by a rebound in the agricultural sector and a sharp pick-up in private consumption and gross fixed capital formation. Manufacturing sector is expected to have grown at 8% during the fiscal. Inflation, however, has been a cause of concern. For 2010-11, it is estimated to have been around 9% as compared to 3.6% in the previous fiscal. Crude oil prices have shot up by over 40% during the fiscal thereby impacting profitability of various industries including ceramic tiles. In case of tiles, fuel is a significant component of product costing, both directly (high usage in manufacturing operations) and indirectly (freight-intensive product). Fuel (Natural Gas/RLNG/Propane/LPG) cost, which is primarily used for tile manufacturing, has increased significantly during the year. Moreover, freight cost has increased substantially on raw materials and finished goods on account of diesel cost increase. The HRJ Division continued to strengthen its brands and build its distribution network. The HRJ Division participated in ACETECH exhibitions at Mumbai and Chennai, India Ceramics exhibition at Ahmedabad and Yatra Kitchens Exhibition at Bangalore to showcase its products and received very positive response. A new updated website www.hrjindia.com and 5 micro websites were launched for different product categories. ‘House of Johnson’ retail outlets were inaugurated in Mumbai, Pune and Bangalore during the year. Based on the strong brand equity and leadership, ‘Johnson’ brand was awarded the Reader’s Digest Trusted Brand Award 2010 (Gold) in the category of Wall and Floor tiles. In addition, Marbonite brand was conferred with the ‘Power Brand’ status during the year. Innovation being one of its core values, the HRJ Division had launched some trend-setting products last year — Marbonite StainFree, Endura ScratchFree and Johnson GermFree. These products have been very well accepted by the market and they contribute significantly to the total tiles sales. Moreover, Johnson Digital, which is manufactured using state-of-the

art Inkjet Printing System, was launched during the year and the response from the market has been encouraging. The HRJ Division is also entering into the segment of Quartz and Agglomerated Marble. During the year, the HRJ Division has started setting-up of the team and initiated the process to establish these new product categories. Ceramic World Review, a reputed magazine published from Italy, conducted a study in 2010 of the world’s top ceramic tile manufacturers. H & R Johnson (India) Division was listed at number 16 in the list of 25 companies being the only Indian entity to feature in the ranking. The HRJ Division had set-up a branch office in

Colombo, Sri Lanka, a few years back as part of its international business strategy. The operations are now well established and profitable. The Bath segment of the HRJ Division has continued to perform well during the year achieving high growth rate. During the year, remaining 50% stake in Milano Bathroom Fittings Pvt. Limited (MBF) was acquired. Post acquisition, MBF has become a wholly-owned subsidiary of the Company and continues to be managed through the HRJ Division. This acquisition has created a base for solid growth of the Bath Segment. MBF has a manufacturing plant in Baddi, Himachal Pradesh. The Plant’s present capacity is 0.300 million pieces per annum which is in the process of being increased to 0.600 million pieces per annum by Q1 of 2011-12. The HRJ Division has continued its initiatives of cost savings. During the year, LNG facility was commissioned at Kunigal tile manufacturing plant and the turbine at Pen tile manufacturing plant was upgraded. These initiatives would enable it to minimize the impact of cost increases on account of fuel. The HRJ Division had declared a lock-out on September 7, 2010 at its tile manufacturing plant at Karaikal, Puducherry, pursuant to an illegal strike and physical assault of the plant managers. On December 2, 2010, the manufacturing operations resumed and the workers have resumed duties. The Union has assured to maintain discipline and production. The wage settlement proceedings are in progress.

 

Future Outlook

With the healthy growth of the Indian economy and the industries that operates in, the HRJ Division is well-positioned to continue its growth in future also. Moreover, the bulk of the products are targeted towards affordable housing segment which is likely to continue growing at a healthy rate. The robust distribution network, strong brand equity, wide-spread manufacturing locations and a comprehensive product portfolio of tiles, baths and kitchens enable them to enjoy a distinct competitive advantage over others in the market.

 

Expansions / Upgrade

The HRJ Division would be setting-up a tile manufacturing plant in Eastern India. It would be the first tile manufacturing plant in that region.  The HRJ Division shall be undertaking an organization wide Business Process Re-engineering (BPR) exercise in 2011-12 to review all the critical business processes and make necessary modifications, wherever needed. The last such exercise was done in 2000-01 at the time of SAP installation which was very beneficial. This BPR exercise is expected to make the business processes more dynamic and relevant enabling it to work effectively and efficiently. In 2011-12, the HRJ Division shall be increasing the brand building activities in order to further strengthen its core brands. Various mass media, merchandising and below the line activities would be scaled-up during the year.

 

 

FIXED ASSETS:

  • Software
  • Goodwill
  • Land
  • Building
  • Railway Siding
  • Plant and Machinery
  • Mines Development
  • Furniture and Fixtures
  • Office Equipments
  • Vehicle

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.46.38

UK Pound

1

Rs.74.01

Euro

1

Rs.64.48

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

6

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

6

--CREDIT LINES

1~10

5

--MARGINS

-5~5

-

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

50

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.