MIRA INFORM REPORT

Report Date :

20.09.2011

IDENTIFICATION DETAILS

Name :	ESSKAY CREATIVE PRIVATE LIMITED

Registered Office :	7, Pinky Plaza, Corner of 4^th and 5^th Road, Khar (West), Mumbai – 400 052, Maharashtra

Country :	India

Financials (as on) :	31.03.2010

Date of Incorporation :	05.08.2003

Com. Reg. No.:	11-141608

Capital Investment / Paid-up Capital :	Rs.0.101 million

CIN No.: [Company Identification No.]	U74999MH2003PTC141608

Legal Form :	Private Limited Liability Company

Line of Business :	Trader of Gifting Items.

No. of Employees :	25 (Approximately)

RATING & COMMENTS

MIRA’s Rating :

B (28)

RATING

STATUS

PROPOSED CREDIT LINE

26-40

Capability to overcome financial difficulties seems comparatively below average.

Small

Maximum Credit Limit :	USD 8000

Status :	Moderate

Payment Behaviour :	Slow

Litigation :	Clear

Comments :	Subject was established as a partnership concern in the year 1998 in the name of Esskay Creative” and got converted into Private Limited in the year 2003. It is an established company having moderate track. Profitability of the company appears to be low. However, trade relations are reported as fair. Business is active. Payments are reported to be slow. The company can be considered for business dealings with some cautions.

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

ECGC Country Risk Classification List – April 1, 2010

Country Name

Previous Rating

(31.12.2009)

Current Rating

(01.04.2010)

India

Risk Category	ECGC Classification
Insignificant	A1
Low	A2
Moderate	B1
High	B2
Very High	C1
Restricted	C2
Off-credit	D

INFORMATION PARTED BY

Name :	Mr. Drikant
Designation :	Account Manager
Contact No.:	91-22-26487928
Date :	15.09.2011

LOCATIONS

Registered Office :	7, Pinky Plaza, Corner of 4^th and 5^th Road, Khar (West), Mumbai – 400 052, Maharashtra, India
Tel. No.:	91-22-26487928
Fax No.:	91-22-26047254
E-Mail :	jyoti@ekco.in dilipparekh@yahoo.co.in
Website :	www.ekco.in
Location :	Owned

Branch Office :	6, Shyam Kunj, 1^st Floor, Linking Road, Khar (West), Mumbai – 400 052, Maharashtra, India

DIRECTORS

As on 29.09.2010

Name :

Shilpa Pradeep Kumar

Designation :

Director

Address :

9, Golf links, Flat No. 3, Moon Light, Pali Hill CHS, Khar (West), Mumbai - 400 052, Maharashtra, India

Date of Birth/Age :

19.03.1968

Date of Appointment :

05.08.2003

DIN No.:

01222404

Other Directorship :

.No.	CIN	Name of the Company	Current designation of the director	Date of appointment at current designation	Original date of appointment	Date of cessation	Company Status	Defaulting status
1	U74999MH2003PTC141608	Esskay Creative Private Limited	Director	05-08-03	05-08-03	-	Active	NO
2	U92140MH2004PTC146440	Velocity Entertainment Private Limited	Director	01-01-07	01-01-07	-	Active	NO

Name :

Mr. Rajesh Narendra Bhushan

Designation :

Director

Address :

Eden II, B-402, Central Avenue, Hiranandani Garden, Powai, Mumbai - 400 076, Maharashtra, India

Date of Birth/Age :

06.12.1966

Date of Appointment :

05.08.2003

DIN No.:

00840872

Other Directorship :

S.No.	CIN	Name of the Company	Current designation of the director	Date of appointment at current designation	Original date of appointment	Date of cessation	Company Status	Defaulting status
1	U74999MH2003PTC141608	Esskay Creative Private Limited	Director	05-08-03	05-08-03	-	Active	NO
2	U92140MH2004PTC146440	Velocity Entertainment Private Limited	Director	01-04-10	20-05-04	-	Active	NO

Name :

Mr. Rachit Krishan Mehra

Designation :

Director

Address :

8, New Banke Bihari CHS Ltd, 477, 24^th Road, Khar (West), Mumbai - 400 052, Maharashtra, India

Date of Birth/Age :

19.03.1968

Date of Appointment :

05.08.2003

DIN No.:

01239974

Other Directorship :

S.No.	CIN	Name of the Company	Current designation of the director	Date of appointment at current designation	Original date of appointment	Date of cessation	Company Status	Defaulting status
1	U74999MH2003PTC141608	Esskay Creative Private Limited	Director	05-08-03	05-08-03	-	Active	NO

Name :

Mr. Pradeep Chandraprakash Kumar

Designation :

Director

Address :

9, Golf Links, Flat No. 3, Moon Light, Pali Hill CHS, Khar (West), Mumbai - 400 052, Maharashtra, India

Date of Birth/Age :

08.04.1966

Date of Appointment :

05.08.2003

DIN No.:

01222415

Other Directorship :

S.No.	CIN	Name of the Company	Current designation of the director	Date of appointment at current designation	Original date of appointment	Date of cessation	Company Status	Defaulting status
1	U74999MH2003PTC141608	Esskay Creative Private Limited	Director	05-08-03	05-08-03	-	Active	NO

Name :

Mr. Madan Mohan Reddy Laxma Reddy Vorla

Designation :

Director

Address :

F1 Plot No.101, 102 Netaji Nagar, Kapra Road No.1, ECIL Post Ranga Reddy, Hyderabad – 500 062, Andhra Pradesh, India

Date of Birth/Age :

16.06.1971

Date of Appointment :

21.05.2010

DIN No.:

03066243

Other Directorship :

S.No.	CIN	Name of the Company	Current designation of the director	Date of appointment at current designation	Original date of appointment	Date of cessation	Company Status	Defaulting status
1	U74999MH2003PTC141608	Esskay Creative Private Limited	Director	21-05-10	21-05-10	-	Active	NO

Name :

Esha Ashok Kumar Polisetti

Designation :

Director

Address :

4-159 Maruti Nagar , Malkajigiri, Cyberabad – 500 047, Andhra Pradesh, India

Date of Birth/Age :

08.03.1974

Date of Appointment :

21.05.2010

DIN No.:

03066263

Other Directorship :

S.No.	CIN	Name of the Company	Current designation of the director	Date of appointment at current designation	Original date of appointment	Date of cessation	Company Status	Defaulting status
1	U74999MH2003PTC141608	Esskay Creative Private Limited	Director	21-05-10	21-05-10	-	Active	NO
2	U85110AP1996PTC025211	L.K. Hospitals Private Limited	Additional director	01-03-11	01-03-11	-	Active	YES

KEY EXECUTIVES

Name :	Mr. Drikant
Designation :	Account Manager

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

As on 29.09.2010

Names of Shareholders (Equity Shares)		No. of Shares
Rajesh Narendra Bhushan		75
Shilpa Pradeep Kumar		200
Pradeep Chandraprakash Kumar		200
Rachit Krishan Mehra		250
Narendra Bhushan		275
Total		1000

As on 29.09.2010

Names of Shareholders (Preference Shares)		No. of Shares
Sharda Impex, India		1
Ashok Vashdev		1
Kanchan Rachit Mehra		1
Chaitanya Mehra		1
Lalchand Mehra		1
R Kumar Hinduja		1
C Industries Nagpal, India		1
C Prem Kumar		1
M Rajesh Raheja		1
R V Bajaj		1
Kanchan Khanna		1
Kishore Mehra		1
Total		12

As on 29.09.2010

Equity Share Breakup		Percentage of Holding
Category
Directors or relatives of directors		100.00

BUSINESS DETAILS

Line of Business :	Trader of Gifting Items.

Product/ Services :	v Sales Promotional or Gift Item or Article v Event Management Consultancy

Brand Names :	“EKCO.IN”

Terms :
Selling :	Cash

Purchasing :	Cash

GENERAL INFORMATION

Customers :

Pharma Company

v Bayer Cropscience Limited

v Bayer Pharmaceuticals Private Limited

v Bhari Airtel Limited (Mumbai)

v Conde Nast India Private Limited

v Deccan Cronicle Holding

v Deutsche Bank (Global Market Centre)

v Diebold Systems Private Limited

v Essar Infrastructure Service Limited

v Ginger Communication-Debtor

v Gifting Ideas Private Limited -Client

v Godrej Consumer Private Limited

v Monsanto Holding Private Limited

v Star India Private Limited

v USV Limited

v Zenta

v Zee Entertainment Enterprises Limited

No. of Employees :

25 (Approximately)

Bankers :

v Karnataka Bank Limited, St. Anthony's Institute Annex Building, 33^rd Road, Bandra West, Mumbai – 400 050, Maharashtra, India

v State Bank of Hyderabad, Overseas Branch, 6-3-652, “Kautilya”, Somajiguda, Hyderabad – 500 082, Andhra Pradesh, India

v Kotak Mahindra Bank Limited

v ING Vysya Bank Limited

v ICICI Bank Limited

v Bank of Hyderabad

v American Express Bank Limited

Facilities :

OD – Rs.15.000 millions

Secured Loans	31.03.2010 Rs. In Millions	31.03.2009 Rs. In Millions
Term Loan
Kotak Mahindra Primus Limited	0.145	0.000
Reliance Capital Limited	0.090	0.000
Reliance Capital Limited (Secured by hypothecation of Motor Car)	0.182	0.330
Bank Overdraft Karnataka Bank (Secured against Bank FD and Hypothecation of Stocks and Debtors)	0.000	2.309
Total	0.417	2.639

Unsecured Loans	31.03.2010 Rs. In Millions	31.03.2009 Rs. In Millions
From Shareholders:
Chaitanya Mehra	0.112	0.112
Kanchan Khanna	0.113	0.113
Kishor Mehra	0.127	0.127
Fortec Petrochem Private Limited	2.215	0.000
Nagpal Industries	0.000	0.022
Pradeep Kumar	0.000	0.125
From Bank:
Kotak Mahindra Bank Limited	0.000	0.394
Others:
Sharda Impex	0.000	0.300
Total	2.567	1.193


Banking Relations :	--

Auditors :
Name :	Vipin Lodda Chartered Accountant
Address :	D-701, Shubh Sarita, Appasaheb Marg, Near Dhobi Ghat, Borivali (East), Mumbai – 400 066, Maharashtra, India
Income-tax PAN of auditor or auditor's firm :	ABEPL3198B

CAPITAL STRUCTURE

After 29.09.2010

Authorised Capital : Rs.2.000 millions

Issued, Subscribed & Paid-up Capital : Rs.2.000 millions

As on 31.03.2010

Authorised Capital :

No. of Shares	Type	Value	Amount
4900	Equity Shares	Rs.100/- each	Rs.0.490 million
100	Preference Shares	Rs.100/- each	Rs.0.010 million
	Total		Rs.0.500 million

Issued, Subscribed & Paid-up Capital :

No. of Shares	Type	Value	Amount
1000	Equity Shares	Rs.100/- each	Rs.0.100 million
12	Preference Shares	Rs.100/- each	Rs.0.001 million
	Total		Rs.0.101 million

FINANCIAL DATA

[all figures are in Rupees Millions]

ABRIDGED BALANCE SHEET

SOURCES OF FUNDS		31.03.2010	31.03.2009	31.03.2008
SHAREHOLDERS FUNDS
1] Share Capital		0.101	0.101	0.101
2] Share Application Money		0.000	0.000	0.000
3] Reserves & Surplus		1.893	1.760	1.005
4] (Accumulated Losses)		0.000	0.000	0.000
NETWORTH		1.994	1.861	1.106
LOAN FUNDS
1] Secured Loans		0.417	2.639	1.362
2] Unsecured Loans		2.567	1.193	1.408
TOTAL BORROWING		2.984	3.832	2.770
DEFERRED TAX LIABILITIES		0.085	0.091	0.092

TOTAL		5.063	5.784	3.968

APPLICATION OF FUNDS

FIXED ASSETS [Net Block]		0.922	1.341	0.977
Capital work-in-progress		0.000	0.000	0.000

INVESTMENT		0.000	0.000	0.000
DEFERREX TAX ASSETS		0.000	0.000	0.000

CURRENT ASSETS, LOANS & ADVANCES
	Inventories	2.442	1.623	0.490
	Sundry Debtors	7.445	6.791	3.357
	Cash & Bank Balances	1.312	1.205	0.924
	Other Current Assets	0.000	0.000	0.000
	Loans & Advances	3.765	1.672	1.918
Total Current Assets		14.964	11.291	6.689
Less : CURRENT LIABILITIES & PROVISIONS
	Sundry Creditors	6.322	4.885	2.428
	Other Current Liabilities	3.843	0.773	0.506
	Provisions	0.658	1.190	0.764
Total Current Liabilities		10.823	6.848	3.698
Net Current Assets		4.141	4.443	2.991

MISCELLANEOUS EXPENSES		0.000	0.000	0.000

TOTAL		5.063	5.784	3.968

PROFIT & LOSS ACCOUNT

	PARTICULARS		31.03.2010	31.03.2009	31.03.2008
	SALES
		Sales	42.226	33.594	20.078
		Income from Event Management	1.100	0.000	0.834
		Other Income	0.147	0.093	0.011
		Profit/ (Loss) on sale of car	(0.653)	0.000	0.074
		TOTAL (A)	42.820	33.687	20.997

Less	EXPENSES
		Cost of Purchases	31.571	26.284	14.147
		Operating, Administrative & Selling Expenses	9.899<

MIRA INFORM REPORT

2.442

7.445

1.312

0.000

3.765

14.964

6.322

3.843

0.658

10.823

4.141