MIRA INFORM REPORT

 

 

Report Date :           

12.04.2012

 

IDENTIFICATION DETAILS

 

Name :

CALIGULA IMPORTERS LTD.

 

 

Formerly Known As :

NINIO EXTRA IMPORTERS (1993) LTD.

 

 

Registered Office :

32 Kibbutz Galuyot Street, Tel Aviv 6655014        

 

 

Country :

Israel

 

 

Date of Incorporation :

15.06.1993

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Importers and marketers of women's footwear

 

 

No. of Employees :

80

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

US$ 150,000

Status :

Satisfactory

Payment Behaviour :

No Complaints

Litigation :

Clear

 

 

NOTES:

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

ECGC Country Risk Classification List – March 31st, 2012

 

Country Name

Previous Rating

                   (31.12.2011)                  

Current Rating

(31.03.2012)

Israel

a2

a2

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


Company name & address

 

CALIGULA IMPORTERS LTD.

Telephone 972 3 682 61 11

Fax           972 3 681 28 73

32 Kibbutz Galuyot Street

TEL AVIV  6655014         ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

A private limited company, incorporated as per file No. 51-182327-0 on the 15.06.1993.

 

Originally established under the name SAKO NINIO IMPORTERS LTD., which changed to NINIO EXTRA IMPORTERS (1993) LTD. on the 11.02.1996, then changed to the present name on the 20.11.2000.

 

Subject changed its name to the present one after CALIGULA MARKETING (1985) LTD. acquired the stake (50%) of Mr. Malach Ninio in subject.

 

Subject is continuing the CALIGULA footwear brand activities, originally established in 1981 by sister company CALIGULA INDUSTRIES LTD. which is still dealing in design and manufacturing for the Group (see more below).

 

 

SHARE CAPITAL

 

Authorized share capital NIS 18,000.00, divided into -

                17,900 ordinary shares (200 shares issued),

                100 management shares, all of NIS 1.00 each,

of which shares amounting to NIS 200.00 were issued.

 

 

SHAREHOLDERS

 

Subject is fully owned by CALIGULA MARKETING (1985) LTD., owned by Gershon Broshi.

 

 

SOLE DIRECTOR & GENERAL MANAGER

 

Gershon Broshi

 

 


BUSINESS

 

Importers and marketers of women's footwear.

 

Most imported shoes are to the Group’s retail chain “Caligula Shoes”.

 

Also importers of raw materials for manufacturing shoes by sister company CALIGULA INDUSTRIES LTD.

 

Operating from rented premises, on an area of 1,000 sq. meters, in 32 Kibbutz Galuyot Street, Merkazim House, Tel Aviv. Premises serve the CALIGULA Group. The Group operates 19 retail stores chain spread throughout the country.

 

Having 80 employees in the CALIGULA Group, whereas subject itself has no employees (same as in 2010).

 

 

MEANS

 

CALIGULA Group consolidated stock was valued at NIS 12,000,000 in mid 2009.

Later and other financial data not forthcoming.

 

There are 3 charges for unlimited amounts registered on the company's assets, in favor of Bank Leumi Le'Israel Ltd. (2 charges placed in 1994 and the third in 2007).

 

 

REVENUES

 

CALIGULA Group consolidated sales:

2006 sales claimed to be NIS 30,000,000.

2007 sales claimed to be NIS 27,000,000.

2008 sales claimed to be NIS 27,000,000.

2009 sales claimed to be NIS 27,000,000.

2010 sales claimed to be NIS 27,000,000.

2011 sales claimed to be NIS 28,000,000.

 

We were informed that sales are seasonal: the first quarter is the weakest one, while the last quarter is the strongest, comprising of third of annual sales.

 

 

BANKERS

 

Bank Leumi Le'Israel Ltd., Allenby Business Branch (No. 802), Tel Aviv, account No. 707200/02.

A check with the Central Banks' database did not reveal any negative information regarding subject's a/m account.

 

OTHER COMPANIES

 

CALIGULA Group includes:

CALIGULA MARKETING (1985) LTD., parent company, operating the “Caligula” shoe chain store with 19 branches (15 of which operated by CALIGULA and 4 shops operated by concessioners).

CALIGULA INDUSTRIES LTD., owned by Gershon Broshi, designers, manufacturers (in Israel and mostly abroad) of women’s footwear and other leather goods. Sells to Group’s retail chain, as well as to other retailers and shoe wholesalers.

 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learned.

 

“Caligula Shoes” is among the leading and recognized shoes brands in Israel. The CALIGULA Group is veteran, founded in 1981.

 

Subject's manager Gershon Broshi served as Chairman of the Shoe Branch Industry, for 4 years, until February 2009.

 

In November 2006 it was reported that CALIGULA MARKETING is investing NIS 3.5 million opening and renovating several stores.

 

In November 2007 it was reported that CALIGULA MARKETING is opening a costumers’ club, investing NIS 500,000 in the venture.

 

In June 2010 it was reported that CALIGULA MARKETING is launching a advertizing campaign, investing 300,000.

 

Subject's officials informed us that in the first quarter of 2012 they opened 4 new branches in the CALIGULA retail chain.

 

The local footwear market rolls an annual turnover of around NIS 3.5 billion according to sources in the branch, mostly from import, with 33 million pairs of shoes sold each year over some 1,500 footwear stores. Annual consumption per capita is 4-5 pairs of shoes.

 

According to the Central Bureau of Statistics (CBS), import of Clothing and Footwear in 2010 increased by 13.4% comparing to 2009, summing up at 1,436.9 million, after 9.6% decrease in 2009 from 2008.

In 2009 import of footwear alone fell by 7% from 2008, reaching US$ 304.5 million. Most import comes from China (US$ 126 million in 2009), while import from Italy summed up to US$ 26 million in 2009. The decrease in 2009 reflected the slow-down trend in the local economy and the trend reversed in 2010.

 

The local fashion market has been suffering from slow-down during 2009, and the trend continued into 2010. According to a local retail research company, retail fashion chains witnessed in 2009 an overall decrease of over 5% in proceeds comparing to 2008. In breaking down the data, it turns that a majority of retails stores witnessed a higher fall of up to 15%, while some stores experienced even a growth.

 

 

Market reaserch checked 1,100 fashion (cloths and footwear) stores and found that sales reached NIS 2.75 billion

(were NIS 2.9 in 2008).

 

In addition new international fashion players (GAP, H&M) entered in 2009/2010 to the local fashion market, which has been highly competitive already.

 

From CBS data, it turns that the current expenditure for private consumption in 2010 for clothing, footwear and personal items rose by circa 10% from 2009, a year in which expenditure fell marginally from 2008 (after several years of growth). Yet, per capita expenditure for private consumption fell in 2010 by 5%.

 

 

SUMMARY

 

Good for trade engagements.

Maximum unsecured credit recommended US$ 150,000.

 

 

Note: Since the beginning of 2012 Israel Post started using a new area code method of 7 digits (the old method of 5 digits will still be valid till end of 2012).

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.51.55

UK Pound

1

Rs.81.95

Euro

1

Rs.67.57

 

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

----

NB

New Business

----

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.