MIRA INFORM REPORT

 

 

Report Date :

17.04.2012

 

 

IDENTIFICATION DETAILS

 

Name :

PRIORITY MARKETING PRIVATE LIMITED

 

 

Registered Office :

Level 3, Plot No D – 6, Street No. 20, Marol MIDC, Andheri (East), Mumbai – 400093, Maharashtra

 

 

Country :

India

 

 

Financials (as on) :

31.03.2011

 

 

Date of Incorporation :

06.07.2000

 

 

Com. Reg. No.:

127591

 

 

Capital Investment / Paid-up Capital :

Rs.1.000 Million

 

 

CIN No.:

[Company Identification No.]

U51392MH2000PTC127591

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Distributor and Importer of Watches

 

 

No. of Employees :

189 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (45)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Maximum Credit Limit :

USD 137776

 

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having satisfactory track. Trade relations are reported as fair. Business is active. Payments are reported to be usually correct and as per commitments.

 

The company can be considered normal for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

INFORMATION PARTED BY

 

Name :

Mr. Ashit P

Designation :

Accounts Department

Contact No.:

91-22-28383675

Date :

14.04.2012

 

 

LOCATIONS

 

Registered Office :

Level 3, Plot No D – 6, Street No. 20, Marol MIDC, Andheri (East), Mumbai – 400093, Maharashtra, India

Tel. No.:

91-22-28383675

E-Mail :

ashit@priorityindia.com 

Website :

www.priorityindia.com

Location :

Leased

 

 

DIRECTORS

 

AS ON 30.09.2011

 

Name :

Mr. Shailesh Harkisandas Sangani

Designation :

Director

Address :

10-B, Ananta Building, Dr. Rajabally Patel Road, Breach Candy, Mumbai – 400026, Maharashtra, India

Date of Birth/Age :

19.11.1958

Date of Appointment :

06.07.200

 

 

Name :

Mr. Joel Alan Cardoso

Designation :

Director

Address :

401, Frandel Apartment, 115, Dr. Peter Dias Bandra West, Mumbai – 400050, Maharashtra, India

Date of Birth/Age :

14.03.1960

Date of Appointment :

06.07.2000

 

 

Name :

Ms. Manisha Shailesh Sangani

Designation :

Director

Address :

10-B, Ananta Building, Dr. Rajabally Patel Road, Breach Candy, Mumbai – 400026, Maharashtra, India

Date of Birth/Age :

10.04.1963

Date of Appointment :

13.09.2002

 

 

KEY EXECUTIVES

 

Name :

Mr. Ashit P

Designation :

Accounts Department

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 30.09.2011

 

Names of Shareholders

 

No. of Shares

Shailesh Harkisandas Sangani

 

10

Joel Alan Cardoso

 

25000

Manisha Shailesh Sangani

 

74990

Total

 

100000

 

AS ON 30.09.2011

 

Category

Percentage

Directors or relatives of Directors

100.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Distributor and Importer of Watches

 

 

Imports :

 

Products :

Watches

Countries :

Hong Kong

 

 

Terms :

 

Selling :

Cash, Credit 

 

 

Purchasing :

Cash, Credit 

 

 

GENERAL INFORMATION

 

Customers :

Retailers

 

 

No. of Employees :

189 (Approximately)

 

 

Bankers :

Citibank N. A., Trent House, 2nd Floor, G Block, Plot No.C60, Bandra Kurla Complex, Bandra (E), Mumbai - 400051, Maharashtra, India

 

 

Facilities :

 

SECURED LOAN

 

Rs. In Millions

31.03.2011

Rs. In Millions

31.03.2010

Cash Credit

(Secured against hypothecation of stock and book debts)

4.012

7.608

Working Capital Demand Loan

(Secured against hypothecation of stock and book debts)

60.000

60.000

Vehicles Loans

(Secured against hypothecation of vehicles)

0.381

1.091

Interest accrued and due

0.329

0.384

TOTAL

64.722

69.083

 

 

 

UNSECURED LOAN

 

Rs. In Millions

31.03.2011

Rs. In Millions

31.03.2010

From Directors

23.457

21.057

From Companies

3.391

3.391

TOTAL

26.848

24.448

 

 

 

 

 

Banking Relations :

--

 

 

Auditors :

 

Name :

Ganesh and Rajendra Associates

Chartered Accountant

Address :

4/04, Tardeo Airconditioned Market,  Tardeo, Mumbai – 400034, Maharashtra, India

Tel No.:

91-22-23524148/23513459/23512097

 

 

Associates:

·         Just Lifestyle Private Limited

·         Gitanjali Laser House Private Limited

·         Xcalibur Laser Systems Private Limited

·         M Square Silver Private Limited

·         Excel Laser Technology Private Limited

·         Priority Retail Ventures Private Limited

·         Amber Exports Private Limited

·         Priority Jewels Private Limited

 

 

CAPITAL STRUCTURE

 

AS ON 31.03.2011

 

Authorised Capital :

No. of Shares

Type

Value

Amount

100000

Equity Shares

Rs.10/- each

Rs.1.000 Million

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

100000

Equity Shares

Rs.10/- each

Rs.1.000 Million

 

 

 

 

 

 

FINANCIAL DATA

[all figures are in Rupees Millions]

 

Particulars

 

 

 

31.03.2012

Sales Turnover (Approximately)

 

 

310.000

 

The above information has been parted by Mr. Ashit P (Accounts Department)

 

 

 


ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2011

31.03.2010

31.03.2009

SHAREHOLDERS FUNDS

 

 

 

1] Share Capital

1.000

1.000

1.000

2] Share Application Money

0.000

0.000

0.000

3] Reserves & Surplus

33.444

28.764

34.966

4] (Accumulated Losses)

0.000

0.000

0.000

NETWORTH

34.444

29.764

35.966

LOAN FUNDS

 

 

 

1] Secured Loans

64.722

69.083

48.712

2] Unsecured Loans

26.848

24.448

22.633

TOTAL BORROWING

91.570

93.531

71.345

DEFERRED TAX LIABILITIES

0.000

0.000

0.000

 

 

 

 

TOTAL

126.014

123.295

107.311

 

 

 

 

APPLICATION OF FUNDS

 

 

 

 

 

 

 

FIXED ASSETS [Net Block]

7.119

6.188

5.372

Capital work-in-progress

0.000

0.000

0.000

 

 

 

 

INVESTMENT

0.080

0.080

0.080

DEFERREX TAX ASSETS

2.224

0.889

1.662

 

 

 

 

CURRENT ASSETS, LOANS & ADVANCES

 

 

 

 

Inventories

88.016

105.371

69.420

 

Sundry Debtors

46.588

55.124

61.482

 

Cash & Bank Balances

5.767

1.064

1.057

 

Other Current Assets

0.000

0.000

0.000

 

Loans & Advances

21.490

18.966

24.838

Total Current Assets

161.861

180.525

156.797

Less : CURRENT LIABILITIES & PROVISIONS

 

 

 

 

Sundry Creditors

39.212

54.887

37.420

 

Other Current Liabilities

0.589

0.557

0.267

 

Provisions

5.469

8.955

18.918

Total Current Liabilities

45.270

64.399

56.605

Net Current Assets

116.591

116.126

100.192

 

 

 

 

MISCELLANEOUS EXPENSES

0.000

0.002

0.005

 

 

 

 

TOTAL

126.014

123.295

107.311

 


PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2011

31.03.2010

31.03.2009

 

SALES

 

 

 

 

 

TOTAL                                    

270.908

264.512

253.879

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

TOTAL                                    

NA

NA

NA

 

 

 

 

 

Less

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION

5.798

(3.914)

11.331

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                    

1.541

1.351

1.091

 

 

 

 

 

 

PROFIT BEFORE TAXATION AND PRIOR PERIOD ADJUSTMENT

4.257

(5.265)

10.240

 

 

 

 

 

 

PRIOR PERIOD ADJUSTMENT

(0.112)

(0.174)

(0.021)

 

 

 

 

 

 

PROFIT BEFORE TAX

4.145

(5.440)

4.680

 

 

 

 

 

Less

TAX                                                                 

(0.536)

0.763

(2.052)

 

 

 

 

 

 

PROFIT AFTER TAX

4.681

(6.203)

6.732

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

28.764

34.966

28.234

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

33.444

28.764

34.966

 

 

 

 

 

 

Earnings Per Share (Rs.)

43

(53)

--

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2011

31.03.2010

31.03.2009

PAT / Total Income

(%)

1.73

(2.35)

2.65

 

 

 

 

 

Net Profit Margin

(PBT/Sales)

(%)

NA

NA

NA

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

2.45

(2.91)

2.88

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.12

(0.18)

0.13

 

 

 

 

 

Debt Equity Ratio

(Total Liability/Networth)

 

3.97

5.31

3.56

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

3.57

2.80

2.77

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

DETAILS OF SUNDRY CREDITORS

(Rs. In Millions)

Particulars

 

31.03.2011

31.03.2010

31.03.2009

Sundry Creditors

39.212

54.887

37.420

 

 

Check List by Info Agents

Available in Report (Yes / No)

1) Year of Establishment

 Yes

2) Locality of the firm

Yes

3) Constitutions of the firm

Yes

4) Premises details

Yes

5) Type of Business

 Yes

6) Line of Business

Yes

7) Promoter's background

Yes

8) No. of employees

 Yes

9) Name of person contacted

Yes

10) Designation of contact person

Yes

11) Turnover of firm for last three years

Yes

12) Profitability for last three years

Yes

13) Reasons for variation <> 20%

 --

14) Estimation for coming financial year

Yes

15) Capital in the business

Yes

16) Details of sister concerns

Yes

17) Major suppliers

No

18) Major customers

No

19) Payments terms

Yes

20) Export / Import details (if applicable)

Yes

21) Market information

 --

22) Litigations that the firm / promoter involved in

--

23) Banking Details

Yes

24) Banking facility details

Yes

25) Conduct of the banking account

 --

26) Buyer visit details

 --

27) Financials, if provided

Yes

28) Incorporation details, if applicable

Yes

29) Last accounts filed at ROC

Yes

30) Major Shareholders, if available

Yes

 

 

 

FORM 8:

 

Corporate identity number of the company

U51392MH2000PTC127591

Name of the company

PRIORITY MARKETING PRIVATE LIMITED

Address of the registered office or of the principal place of  business in India of the company

Level 3, Plot no. D-6, Street no. 20,

Marol MIDC, Andheri (East), Mumbai - 400093

Maharashtra, India

 

This form is for

Modification of charge

Type of charge

Book Debts

Movable Property

Floating Charge

Particular of charge holder

CITIBANK N. A.

Nature of instrument creating charge

Deed of Modification

Date of instrument Creating the charge

04.11.2009

Amount secured by the charge

Deed of Modification

Brief of the principal terms an conditions and extent and operation of the charge

Rate of Interest

Interest to be charged at such rate/s as may be determined by the Bank from time to time.

 

Terms of Repayment

On demand

 

Margin

Margin may be stipulated by Bank from time to time.

 

Extent and Operation of the charge

The Stocks, Book Debts of the Company as described in Column No.15 hypothecated as and by way of first exclusive charge as security for the repayment of the loan together with all interest, liquidated damages, premia on repayment or on redemption, costs, charges and other expenses payable by the Company to the Bank.

Short particulars of the property charged

Hypothecation of first exclusive charge on the Current Assets (including Stocks, Book Debts) of the Company both present and future.

Date of instrument modifying the charge

02/02/2009

Particulars of the present modification

The charge now stand increased from Rs.50.000 Millions to Rs.65.000 Millions.

 

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                  None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                          None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                          None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.51.65

UK Pound

1

Rs.81.79

Euro

1

Rs.67.18

 


 

 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILIRY

1~10

5

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

5

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

NO

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

TOTAL

 

45

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                 Payment record (10%)

Credit history (10%)                    Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

-

NB

                                       New Business

-

 

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.